UD Magazine Nº4

Page 104

THE SPIRIT OF FLORENCE

leathers, precious fabrics, metals or exclusive marbles. We take care of every detail, inspired by outside or complementary sectors, to work in a spirit of irreverence that makes for classic innovation. “The goal of Arketipo Firenze is to transcend the contemporary and create a provocative lifestyle product that we call ‘stylistic transgression’, through the use of materials and design. The result, combined with the manufacturing mastery of Florentine tailoring, gives life to our collections and makes each product unique, precious and an original work of art.” Your mastery of photography has been a real asset to the brand, is this the favourite part of your work? “I personally take care of all the photo shoots,

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Below: Auto-Reverse Dream is a unique bed whose multiple combinations of colours and fabrics are reversible and interchangeable.


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