Issuu on Google+

A division of Qimpro Consultants Pvt. Ltd.

B-Plan Competition Team B - We School


Agenda       

Business Plan Challenge Company Summary STP Analysis SWOT Analysis Business Strategy Financial Plan Summary


Business Plan Challenge

Certified Quality Improvement Associate

Certified Quality Process Analyst


Company Summary 

QIMPRO, incepted in 1987, has pioneered the quality movement in India

QIMPRO provides its key services under the four pillars: Consultants, HealthCare, College and Foundation

300 Clients; 5000 products; saved over 10000 Crores

Copyrighted the BestPrax Barometer tool

QIMPRO College was established in 1991

It offers Quality Certifications which are appropriate for all levels, all functions, all processes, and all industries.


Business Plan

The way ahead‌..


STP Analysis SEGMENTATION -TARGETING - POSITIONING

Target Institutions

• •

Target Audience

Market Needs

Industry Analysis

“If you pick the right people, the Product Sells”


Market Needs “To be competitive in today’s market, it is essential for companies to provide more consistent quality and value to their owners/customers” 

Three major elements that impact the perception of a product’s quality are  Meet the target market’s needs  Marketing's promotion of the product’s quality  Customer service


Segmentation


Targeting 

MBA Students

Under graduate Students

Working professionals/Companies

After a thorough research, we have shortlisted 160 colleges Engineering (105) and Management (55).

Cities Selected are a blend of metros and tier-1 & tier 2 cities. Hence we have a perfect mix and variety in our target audience.

If this approach proves to be successful, we can expand our TG to other towns and further include students from other disciplines like Commerce, B.sc, Law and Medicine.


Positioning – Value Proposition Maintain a clear distinction between CQIA & CQPA To MBA students:  Certificate offers a way to leverage Business Know How  MBA degree with a ready understanding of Best Quality Practices To under Graduate students:  Knowledge gained in Engineering colleges is bound to Technical prowess  CQIA & CQPA - A Distinct advantage over other graduate students To Working professionals / Companies:  In-house trainings lack a defined scale to judge the competence and understanding imbibed in employee  Certificate - offers chance to train employees using recognized & tested material  Have substantial savings in time and money  Ability to Gauge knowledge gained via a proper examination and report.


SWOT: QIMPRO College Strengths, Weakness, Opportunities and Threats

“So it is said that if you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but do know yourself, you win one and lose one; if you do not know others and do not know yourself, you will be imperiled in every single battle – Sun Tzu”


OPPORTUNITIES

THREATS - Quality Relevance Perception - Economic Slowdown


Business Strategy Marketing Strategy •

Value Proposition

Pricing Policy

Promotions

Distribution Media

Sales Strategy

“The certification is to be positioned as an instrument to differentiate oneself and enhance skills relevant to the business with the end objective of getting best returns through Quality control excellence”


Marketing Strategy


Pricing Policy Suggested Pricing Strategy To MBA students / To under Graduate students:  Option 1: Basic price for individual registration Rs 12500/ Option 2: Spot registrations /Groups registrations at Colleges Rs 10000/(i.e a discount of Rs 2500/- promoted as a special offer)

To Working professionals / Companies  Option 1: Basic price for individual registration Rs 12500/-.  Option 2: Companies to be offered the courses in package options : 05-10 Nos: Rs 11500/- pc 11-20 Nos : Rs 10500/- pc 21+ Nos : Rs 9500/- pc

* pc – per certificate


Promotion Plans 

Corporate Tie Ups

College Campuses Sponsoring college events & getting a stage for pitching Sponsor college events - intercollegiate competitions, technical festivals etc. to Promote the product Float competitions across selected B-schools and Engineering colleges

 

Get a stage

Location and Premises  Promotion activities: At college events Exam Venue:  For Students/individuals: at QIMPRO office for Mumbai applicants & at regional colleges for other cities  For Corporate Tie Ups: at Company premise / at a separate rented premise


Join Us Advertisiments – FLYERS, BANNERS, ONLINE SOCIAL MEDIA, EMAIL, NEWSPAPERS

Registration Options – 

Option of collecting the registration form at the event and immediate payment.

Facilitate Request for Registration Form by Post or Email.

Online Payment Option

The study material - couriered free of cost to the registered person


Sales Strategy Our strategy would focus on following aspects 

Increasing Awareness

Highlighting importance of Process and Quality

Relevance across Industries and Domains

FAB: Features, Advantages & Benefits

Incorporate these techniques as a part of curriculum of universities and part of corporate training programs


Sales Plan Our sales plan is a multilayered & will constitute the following 

Float competitions across select B-schools and Colleges from our target cities

QIMPRO training partners

Sponsorships

Promotional discounts

Advertisements


Sales Forecast First Year 

Target 600 certifications with aggressive marketing strategy

Second Year 

Expected increase of 15%

Tap Certified students from year One to help Promote Certifications

Target 700 certifications with scaled up marketing efforts

Third Year 

Expected increase of 20%

Target 850 certifications with sustained marketing efforts

After the 3rd year we assume a constant minimum growth of at least 20 percent YOY for the next 3 years


Sales Forecast


Fresh Online Presence Dedicated website for QIMPRO College Website Content: 

Importance of Quality and Process

Curriculum Snapshot

e-learning module

Sample Tests

Students Networking Portal

Testimonials of Students

QIMPRO Clients

Feedback Systems


Execution Team 

Management Team  One dedicated MBA resource after the project scales up

QIMPRO Training Partners  Students to be recruited from reputed B-Schools for sales pitch on City basis

Proctor Requirements  Institutions to be selected in each city which could be examination partners of QIMPRO. These institutions will also provide Proctors


Financial Plan Break Even Investment Plan Cost Sheet Analysis


Break Even Expenses (Yr 1)

Amount (Rs)

Royalty

3000000

Advertising (print)

440000

Promotion

820000

Exams

420000

Salaries

500000

Website

230000

Others

230000

Total Expenses

5610000

Break Even Analysis

To recover this investment i.e. to break-even we need to at least sell a minimum of 449 certifications

In accordance with our target we achieve this figure in the year one

We also generate a gross profit of around Rupees 19 lakhs in the year one


Investment Plan Initial investment of Rs. 50000

Particulars Leaflets Brochures QIMPRO Training Partners* Marketing Cost Sponsorships Miscellaneous expenses Total

Number 5000 100 2 2 -

Cost of each 2 100 6000 5000 -

Amount 10000 10000 12000 3000 10000 5000 50000



1St month we start our Operation from the city of Mumbai and restrict ourselves to Mumbai



By the end of first 25 certifications - approximate revenue of Rupees 3 lakhs


Particulars

Number

Cost of each

Amount

Leaflets

5000

2

10000

Brochures

100

100

10000

Travelling allowance for QIMPRO Training Partners

2

3000

6000

Marketing Cost

-

-

3000

Flex Banners and Standees

-

-

30000

Website development

1

80000

80000

Sponsorships

10

5000

50000

Prize Money

1

15000

15000

Miscellaneous expenses

-

-

50000

Total

254000

ď ą Second month of operation will be funded from the revenue of the first month

ď ą We assume that in the second month QIMPRO will at least reach a minimum target of 50 certifications which means revenue of Rupees 6.25 lakhs from just month 2 only


Investment Plan cont.. 

By the end of second month substantial revenue is generated for spreading our reach

We start being more aggressive with respect to our marketing strategy

For the third month we have a target of 60 certifications

This will get QIMPRO revenue of Rupees 7.5 lakhs

By now we also recruit an MBA and start our advertisement campaign in education times


Cost sheet analysis: Year 1 Expenses

Amount (Rs)

Royalty

3000000

Advertising (print)

440000

Promotion

820000

Examination Expenses

420000

Salaries

500000

Website development and maintenance

200000

Miscellaneous expenses

230000

Total Expenses

5610000

Total sales revenue (600*12500)

7500000

Total gross profit

1890000


Cost sheet analysis: Year 2 Expenses

Amount (Rs)

Royalty

3500000

Advertising (print)

650000

Promotion

1035000

Examination Expenses

560000

Salaries (increment of 10%)

550000

Website maintenance

120000

Miscellaneous expenses

250000

Total Expenses

6665000

Total sales revenue (700*12500)

8750000

Total gross profit

2085000


Cost sheet analysis: Year 3 Expenses

Amount (Rs)

Royalty

4250000

Advertising (print)

840000

Promotion

1275000

Examination Expenses

765000

Salaries (increment of 15%)

630000

Website maintenance

150000

Miscellaneous expenses

300000

Total Expenses

8210000

Total sales revenue (850*12500)

10625000

Total gross profit

2415000


Summary

Thank You!


Welingkar scholars conquer at Qimpro B-plan Contest