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UCLA Recreation

Media Kit


Welcome to

UCLA Recreation UCLA Recreation manages 15 campus and satellite facilities in seven major locations and serves 37,000 students, 25,000 faculty, and more than 14,000 intramural participants. Located in the center of campus, and right next to the famous BruinWalk, the John Wooden Center alone has over 5,000 students enter daily, totaling over one million visitors during the year. It is a prime location for any type of marketing promotion. For more information, visit our website at www.recreation.ucla.edu.

Club Sports

Intramural Sports

The Club Sports Program provides opportunities for students, faculty and staff to improve their skill level and overall knowledge of a recreational sport or recreational interest. Each Club is maintained fully through student efforts, which means each has its own unique administration.

The Intramural Sports Program offers team, individual and dual events each year for Women, Men and Coed divisions. Each year, more than 16,000 people participate in intramural sports on more than 2,200 teams.

Fitness and Wellness The UCLA Recreation FITWELL Program activates wellness on campus by educating, motivating and empowering faculty, staff and students to make healthy lifestyle choices specifically in the areas of fitness and exercise, nutrition and weight management, stress management, and general health education.

Marina Aquatic Center The Marina Aquatic Center is UCLA’s premier water front recreation facility just 10 miles from campus in scenic Marina del Rey. The MAC is home to sailing classes and clubs, rowing classes, kayaking classes and trips, windsurfing classes and trips, and surfing classes and clinics.

Instructional Classes UCLA has a broad range of instructional classes available in the arts, dance, fitness, sports, martial arts, swimming, tennis, yoga, and a variety of group fitness programs. Most classes are designed for beginning and intermediate skill levels.

Outdoor Adventures Outdoor Adventures provides a variety of recreational and instructional opportunities, from our Challenge Course to the Great Outdoors. Outdoor Adventures is a cooperative outdoor recreation program designed to teach life-long outdoor pursuits.

Special Events Various special events throughout the year provide both UCLA Recreation and its partners a way to connect with the UCLA community.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


UCLA

Demographics By the numbers, UCLA provides sponsors with the opportunity to reach a large number of people. For many reasons, including the size and location, UCLA continues to attract students from all over world, resulting in an unparalleled diversity on campus.

Student Information Enrollment

Undergraduate Graduate

Average Age of Students

25,432 11,179 21

Race and Ethnicity Non-Resident Aliens Black, Non-Hispanic American Indian/Alaska Native Asian/Pacific Islander Hispanic White, Non-Hispanic Unknown

958 758 106 9,784 3,824 8,706 25,432

Faculty Information Teaching Faculty Instructional Faculty Women Men

4,016 2,654 912 1,742

Size and Location UCLA is located at Westwood Village in Los Angeles, California, about five miles from the Pacific Ocean. The UCLA campus boasts 174 buildings on 419 acres.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Sponsorship Opportunities

From acquiring new customers to developing long-term relationships with the UCLA community, UCLA Recreation can provide the ideal marketing platform for reaching the student and campus markets. Our Corporate Sponsorship program has produced a winning formula for both local and Fortune 500 businesses to directly market their goods and services responsibly to our members while achieving the following measurable objectives: yy Reach a target market of more than 37,000 students 1824 years old, and more than 28,000 staff yy Impact purchasing decisions yy Enforce and grow brand awareness yy Demonstrate and sell new products yy Differentiate product from competitors yy Drive sales on campus yy Collect market research

Partnership and Sponsor Benefits A partnership with UCLA Recreation connects sponsors with over 50,000 UCLA students, staff, and faculty through: yy Sampling opportunities at campus events and at John Wooden Center. yy Signage at various campus events and at John Wooden Center. yy Exposure on the UCLA Recreation web site at www.recreation.ucla.edu. yy Click-thru logo inclusion on HTML e-mails. yy Joint ad on The University Network (TUN) plasma screens, located at two locations in the John Wooden Center. TUN is a campus cable station that runs continuous advertising. yy Promotional materials included in our membership mailings that reach over 125,000 a year. yy Advertising in UCLA Recreation publications, including the Recreation Quarterly.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


UCLA

Special Events UCLA holds many special events during the academic school year. Each of these connects sponsors with a high amount of students, faculty, and staff. Fully customizable sponsorships are available for each event, and can include product sampling, promotional contests and giveaways, signage, and online and print logo exposure.

Welcome Week (September) At the beginning of each new fall quarter, Welcome Week includes a variety of special events and opportunities for both new, returning and graduate students and their families.

Enormous Activities Fair Over 5,000 students and more than two-hundred campus organizations come together for a day of exhibitions, music, and vendor participation.

Club Sports Jamboree Provides demonstrations and interactive opportunities showcasing UCLA Recreation’s more then 40 club sports to more than 2,500 students.

Res Fest An evening event held in the John Wooden Center for all residence hall students. Over 3,000 students participate in classes, demonstrations, games, food and music.

I Heart Walking Week (February) This four day event will promote walking with an incentive to increase one’s health while decreasing our carbon footprint on the environment.

Guided Walks Hundreds of faculty and staff turn out for these lunch time walks through various prominent campus and Westwood locations. Participants are rewarded with a great workout and individual prize bags.

Finale Event

PAC-10 Fitness Challenge (October)

The Pac-10 Fitness Challenge is a conference-wide initiative promoting physical activity. Preceded by three weeks of promotions, the competition determines which Pac-10 campus is the most active during a given week during the Fall. Students, faculty, staff, alumni, and supporters log their activity online to help push their school to victory and increased wellness!

NCCS Western Regional Flag Football Championship (November)

40 elite intramural teams from universities across the western region gather at UCLA to compete for the Regional Championship and qualify for the National Championship tournament.

National Collegiate Golf Championships (November) Student, staff, and alumni teams that emerge victorious from over 60 university-sponosored local qualifiers compete for a National Championship in Las Vegas. Sponsorship of the NCGC includes on-course exposure at the National tournament, as well as campus activation at participating universities, making this a premier opportunity for national exposure.

The conclusion of I Heart Walking Event combines a 1-5 mile walk around the track with a vendor fair. Participants are entered into a raffle to win a variety of premium prizes.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Advertising Opportunities

UCLA Recreation offers various mediums for advertising, each promising high exposure to students, faculty, and staff.

Web Promotion The UCLA Recreation homepage is a cost-effective and impactful way to advertise. Many of our patrons visit the website daily to see what is happening with UCLA Recreation. With the web mention promotion, your company will receive a feature story and click-thru link within the UCLA Recreation site announcing the promotion.

$1,000/yr

$1,500/yr

$1,500/yr

$500/yr

Click-Thru Web Tile (130 Ă— 80 pixels) The web tile advertisement is cost-effective way to gain the maximum amount of exposure. With the web tile advertisement, your company logo will be placed on the UCLA Recreation website, with the logo acting as a click-thru link to your own homepage.

HTML E-mails UCLA Recreation delivers an e-mail to various members at least once per month. Opportunity for a click-thru logo or promotion in this e-mail is available, and reaches approximately 6,000 members per mailing.

TUN Advertisement TUN, or The University Network, is a nationwide digital narrowcasting network that delivers engaging content through large screen displays located in the high traffic areas in the John Wooden Recreation Center. Advertisement is a 30 second spot on a six minute rotation.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Rec Quarterly The Rec Quarterly is UCLA Recreation’s most popular publication that is distributed to over 15,000 students, staff, and faculty each quarter. The Rec Quarterly outlines and includes the Activity Guide, which lets you browse through recreational activities by areas of interest and skill level. Other features of the Rec Quarterly include: a monthly events calendar, group exercise schedules, a facilities map, and information regarding class enrollment. The Rec Quarterly is printed in June, September, December, and March.

Rec Quarterly Advertising Rates Advertising in the Rec Quarterly is one of the best ways to appeal to a specific target market at a reasonable price. We offer full color advertisements in five different options. Please note that there are no advertisements available for the inside front or inside back covers.

1/6 Page

$175

1/3 Page

$300

1/2 Page

$500

2/3 Page

$750

Full Page

$1,000

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Product Sampling Opportunities

UCLA Recreation offers first-rate venues and events for exposure and product sampling. All sampling events consist of a four-hour time block, unless otherwise noted.

John Wooden Center - Lobby Serving as UCLA’s primary fitness facility, the John Wooden Center attracts over 5,000 visitors daily, and over 1 million annually.

John Wooden Center Outdoor Front Loggia Sampling on the Front Loggia gives vendors access to patrons entering the Wooden Center, as well as the thousands of students on Bruin Walk.

Enormous Activities Fair (September) Over 5,000 students gather for a fair in the center of campus to learn about ways to get involved.

Competitive Sports Jamboree (September) Students learn about club and intramural sports offerings. Attracts over 2,500 students.

Res Fest (September) A late-night party at the John Wooden Center, where students learn about UCLA Recreation while participating in a variet of fun activities and contests. Attracts over 3,000 students.

Intramural Games Basketball and Football Teams of students compete against one another in these popular sports, Sunday - Thursday, 4:00pm - 10:00pm.

$500/day

$1,000/day

$4,000

$1,500

$2,000

$750

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Signage

Opportunities Signage space at UCLA Recreation facilities provide sponsors with the opportunity to display their logo to a large portion of the UCLA community on a daily basis.

John Wooden Center - West

$10,000/yr

John Wooden Center - Collins Court

$5,000/yr

Exposures: 5,000 daily; 1,000,000+ annually

Exposures: 2,500 daily; 500,000+ annually

Intramural Field (During Games)

$2,500/yr

$1,000/yr

Exposures: Over 16,000 intramural participants per year, plus visibility on Bruin Walk

Pauley Pavilion (During IM Basketball) Exposures: Over 4,000 intramural basketball participants per year.

Introduction to Recreation / Demographics / Sponsorship / Special Events / Advertising / Rec Quarterly / Product Sampling Opportunities / Signage Opportunities


Media Kit