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2013 PAC-12 WELL-U WEEK EARTH DAY REPORT


MARKETING METHODS

WEBSITE

SIGNAGE

The website included sponsor logos and were linked to a specific site or Facebook page. http://www.recreation.ucla.edu/Pac12WellU

Posted around campus: • Banners • Display monitors • Printed Signs

EMAIL

SOCIAL MEDIA

Email blasts also included logos and links.

Strong online presence. • Facebook https://www.facebook.com/UCLARecreation

• Twitter https://twitter.com/UCLARecreation


EMAIL 45,500

More than THOUSAND EMAILS sent across campus for the event. Emails included your logo and live links.

OPENING RATES

27% Before event 30% Day of the event Total Emails: 45,881

Total Opens: 12,092

Total Clicks: 1,408


SIGNAGE EXAMPLES

Event banner

Web and email banners

Campus fliers


SOCIAL MEDIA

Facebook and Twitter presence for the event and our partners prior and during the event. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation


EVENT IMAGES


EVENT IMAGES


EVENT IMAGES


FINAL OUTCOMES BECAUSE OF YOUR PARTICIPATION‌

2,500 in attendance this year (a 25% increase from last year)

Increased campus engagement with wellness

Bridging together Jamba Juice and campus members


MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:

• • • • • • • • • • • •

Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses


Thank you Looking forward to working with you!

KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu


Pac 12 Well-U Week