September 2010 — June 2011 Kerckhoff Hall 118 308 Westwood Plaza Los Angeles,Ca 90024 (310) 825-2640 email@example.com www.bruinlife.com
University of California | Los Angeles Copyright © 2011 by the ASUCLA Communications Board Volume XCII
Letter the Editor Editor Letter from the Dear Reader, The book you hold in your hands now is different. Different in its design. Different in its content. Different in its own right. For years, this publication covered year after year the same events and topics. It was my goal to reinvent the meaning of the yearbook and although you may not agree with some of the changes, it was my belief that this yearbook needed to reinvent itself if it’s going to survive the digital age. Fact: Yearbooks are on a decline as each year passes. Less people care about it and less people bother with it. What was once a tradition is now on its way to extinction. The 1972 Southern Campus put it best when the editor in chief stated that “it seems that each year it is exceedingly more and more difficult to publish this type of yearbook. It used to be that the spirit of the school drew everyone together and the yearbook served as a journalistic and photographic chronicle of the gatherings of the past year. Publications on this campus are in a continual fight for survival, if not for lack of adequate funds, for lack of personnel.” This book needed a makeover. One that would be read differently and one that would make this book different than it has been before. What you hold now is the accumulation of months of hard work. If you pick up a copy of the 2010 BruinLife yearbook and compare it with the 2009, 2008 and any other year for that matter you will see a continual format. One that rarely changes and one that seems to repeat itself. If you compare this edition of the book with that of most recent years you will see a dramatic departure from the standard. You
will see stronger photography, bolder design, and stronger stories that bring back the book back to the students. This edition of the BruinLife yearbook is “redefined, reimagined, remarkable.” That’s what I set out to do and that’s what we accomplished as a staff. You hold in your hand the revamped version of the BruinLife. The first change you will see is that there is no traditional opening. The opening starts off with 92 reasons to be proud you’re a bruin, followed by the colophon and name of staff members who worked hard to make this book possible. Student Life: Follows ideas from Esquire. The student life section took on the most change with it being the soul of the book. It is here where you will find the most personal stories. You will read confessions of love, struggle, and perseverance. You will read about the food, recreation, of what makes up the non-academic aspect of student life. The student life section contains what I consider our strongest photography. Countless hours went into doing the photo illustrations in this section. Events: Follows ideas from Entertainment Weekly. This section may look more familiar. There wasn’t much we did in this section other than change the format of the articles. Instead of the standard, we decided to write these articles in a review format. Academics: Follows ideas from GQ. This section needed to be more personal than it has been in past years. Instead of just doing professor highlights, I felt we needed to also do student highlights. This section is filled with people bios and reflect the diversity of students and faculty
on campus. Issues: Follows ideas from Wired. This section was mostly design changes. The stories needed to reflect the voices of the students so there wasn’t much change to this section. Photos were mostly all by AP. Student groups: Follows ideas from Newsweekly. This section is different from most of the past since we focused on trying to showcase different student groups for their uniqueness and diversity. We covered a wide range of student groups for the highlights: from performance groups, academic, hobbies, etc. Greeks: This section is the shortest section. It was difficult to get Greeks to collaborate with us this year that with deadlines we decided to shorten it. Athletics: Follows ideas from ESPN Magazine. This year sports were reduced to make the book smaller. Instead of dedicating 4 pages per sport we decided to dedicate one photo and story per sport. We also decided to do athlete highlights which made this section different than past years. People: This section combined the graduates, dedications and index section. This section was the most troublesome and most worked on since it required the tedious job of checking for name misspells and major misspells. Here you are, whether you read through each single line above, or skimmed through it, the idea is that this book is different. This book is unique and has hopefully set a new standard for future BruinLife staffs to make each year unique and different than those of the previous ~Jose Fredi Hernandez year.
bruin life 92 reasons to be proud youâ€™re a bruin
n e 5
3. 106 NCAA Champtionships
1. Royce Hall– This famous UCLA icon and concert hall has hosted famous individuals including Louis Armstrong, Miles Davis, Albert Einstein, John F. Kennedy, Luciano Pavarotti, Eleanor Roosevelt, Frank Sinatra, Stevie Wonder, and many more...It was “Designed by the Los Angeles firm of Allison & Allison (James Edward Allison, 18701955, and his brother David Clark Allison, 1881-1962) in the Italian Romanesque Revival style and completed in 1929, it is one of the four original buildings on UCLA’s Westwood campus and has come to be the defining image of the university. Named after
3. Championships – Being the first university to 100 NCAA National Championships, UCLA has won more NCAA championships than any other school in the country...106 titles!
4. The “UCLA” letters – Constitute the most internationallyrecognized college insignia. The UCLA logo consists of the four letters “UCLA” rendered in letterforms inspired by the Bauhaus design movement (The
Bauhaus Manifesto was issued in 1919 – the year UCLA was founded). There is a slight but definite forward slant to the mark. No font can duplicate the logo because each letter has been individually altered to make a harmonious whole.
1&2 Royce Hall & Shapiro Fountain Josiah Royce, a California-born philosopher who received his bachelor’s degree from UC Berkeley in 1875, the building’s exterior is modeled after Milan’s Basilica of Sant’Ambrogio.“ 2. Shapiro Fountain– Although not as famous as the Inverted Fountain, the Shirley and Ralph Shapiro Fountain at the top of Janss Steps, was named in recognition of Shirley and Ralphs’s longstanding commitment to the university. It is one of the most photographed landmarks along with Royce Hall.
5. The admissions office – Receives more applications than any other school in the country. At over 57,000 annual undergrad applications (for the class of 2014), UCLA is the most popular school in the United States, if not the world. 6. Prestige – Besides being extremely popular for its athletics, UCLA is very selective in its admissions and has many top-ranked academic programs; the university has recently been listed as one of “25 New Ivies.”
Bruins – Everybody loves a Bruin! Donated in 1969 for UCLA’s 50th
anniversary, the UCLA Bruin statue was designed by Billy Fitzgerald.
7. Performing Arts – Arguably the best program in the world, the university has dozens of famous alumni who have reached star status in Hollywood. 9. Nobel Prizes – Held by five faculty members and four alumni.
10. UCLA BearWear 10. BearWear – This wildly popular trademarked clothing line is considered highly fashionable in the United States and in several Asian countries. The UCLA trademark also sells as an overseas clothing and accessories brand. This trend arises from the school’s athletic and academic reputation, and popular images of the Southern California lifestyle. High demand for UCLA apparel has inspired the licensing of its trademark to UCLA brand stores throughout East Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 43 are currently open in China. There are also stores in Mexico, Singapore, and Europe. UCLA makes $400,000 in royalties every year through its international licensing program.
15. Basketball – It doesn’t get any better than UCLA men’s basketball: legendary coaches, players, teams, and games, in addition to unparalleled continued success and a top recruiting program that will keep the Bruins strong for years to come. Notable achievements include 11 NCAA Championships, 18 Final Four appearances, 88 consecutive wins, and 4 undefeated (30-0) seasons.
11. Student Media: The Daily Bruin – The third most widely-circulated newspaper in Los Angeles, following the Los Angeles Times and the Los Angeles Daily News, it has won over 20 national awards in the last five years. UCLA’s BruinLife Yearbook has also earned national recognition for content and design, documenting UCLA’s rich history and tradition since 1919. 12. Westwood – A small town feel in a large exciting city with its endless shops, restaurants, and movie theaters. This is Bruin territory. 13. Wilshire Boulevard – Our ticket to downtown and the beach. 14. Santa Monica Beach – World-famous for its pier, promenade, and appearance in films, this beach is only a 25-cent bus ride away.
16. Bruin Bash Bruin Bash – The enormous kick-off Welcome Week celebration which includes shows on campus and a concert with famous performers. Past performers have included Hellogoodbye, Estelle, Ying Yang Twins, LMFAO, The Clipse, and the Cataracs.
17. INVERTED FOUNTAIN The Inverted Fountain – Inspired by the natural hot springs in Yellowstone National Park, it recycles 10,000 gallons of water every minute. UCLA tradition holds that freshmen are to be initiated
by touching the water before their first classes on campus, and not again until they graduate (unless they want to pay the penalty of another academic quarter every time they do!)
19. John Wooden – our time-
honored hero, considered the greatest coach in college basketball; the first to be inducted into the Basketball Hall of Fame as both a player and coach, the Wizard of Westwood led the Bruins to 19 conference championships and 10 national championships. At age 98, Coach Wooden still attended most home games, and the court in Pauley Pavilion is aptly named in honor of John and his wife Nell. He is widely considered the greatest mentor of the 20th century.
18. Joe and Josephine Bruin – Other schools wish their mascots were this cool. They replaced the live bears that previously stood in as our mascots at sporting events. Costumed student mascots have appeared since the mid-1960s.
20. California girls – Like the Beach Boys once sang, “I wish they all could be California girls.” And yes, they’re the real deal here. 21. Diddy Riese – Home of the famous $1 ice cream sandwiches and always a hit with the local celebrities during
movie premieres in Westwood. 22. In-N-Out Burger – A little piece of fast-food heaven! 23. Pauley Pavilion – Immortalized by years of the greatest basketball and volleyball
in all of college, both past and present. It is the only collegiate arena in the country to feature ONLY national championship banners (11 total); no room for conference titles here. EA Sports voted Pauley as one of the toughest venues for visiting opponents. 24. Southern California – Palm trees, convertibles, and broad avenues abound. The iconic “SoCal” lifestyle
has attracted several thousands of students from around the world to study here. 25. Neighbors – We’re bordered by the three B’s: Brentwood, BelAir and Beverly Hills. 26. Student groups – The university supports over 800 student organizations, more than any other in the country.
27. Recreation â€“ From exercising in the Wooden Center to running along Sunset to surďŹ ng at the beach and everything in between, including two Olympicsized pools at the Sunset Recreation Center.
28. Squirrels â€“ Ours are cooler...deal with it.
42. Campus – Centralized and nestled in the city of Westwood. It is also one of the most filmed college campuses for its proximity to Hollywood and its classical collegiate look. 43. Botanical Gardens – Host to over 5,000 species of plants from around the world.
29. Medical Center – Ranked third best in the nation and named “Best Hospital in the West” for 21 consecutive years. 30. Medical research – Physician Dr. Michael Gottlieb identified the world’s first cases of AIDS at UCLA Medical Center in 1981. Since then, researchers in the nationally-renowned AIDS Institute of UCLA have been working to develop new treatments and fight the disease.
31. Student scholars – 97% of UCLA entering freshmen graduated in the top 10% of their high school classes...a statistic which exceeds that of every Ivy League school and ties with MIT. 32. Student athletes – UCLA sent more athletes to the Olympic Games in Athens than did any other university. If UCLA was its own country, it would have placed 5th in gold medals won between the 1984 and 2004 Olympic games. 33. Diversity – Students and faculty are drawn from all 50 states and over 125 countries. 34. Classes – Over 3,000 courses are offered, including classes teaching every principal language and dialect on Earth. 35. Hollywood – Seeing as the glitz and glamor is only minutes from campus, celebrity sightings are actually very common.
36. Filming on campus – Countless movies and shows have been filmed on campus, although the university has yet to earn its own star on the Hollywood Walk of Fame. 37. Film and Television Archive – Largest universitybased archive and second only to the Library of Congress. 38. Bruin Walk – The heart and soul of student activities on campus. Here lives Joe Bruin,
our mighty mascot who watches over the thousands of Bruins and visitors who pass by every day. 39. Henry Samueli – An alumnus, past professor and now current faculty member, the founder of Broadcom and premier researcher on broadband communications. The School of Engineering is named in his honor. 40. Leonard Kleinrock – A current professor of
29. Medical Center & 30. Medical Research
computer science, he worked with a team along with grad student Vint Cerf to develop a primitive Internet (ARPANET) and was the first person to send a computerized message (email) when a network was established with Stanford University in 1969.
41. Architecture – The university is graced by arched buildings and towers made in the Italian Romanesque style.
44. Los Angeles – There is never a dull moment in the City of Angels, and as former mayor Tom Bradley once said, “People cut themselves off from their ties of the old life when they come to Los Angeles. They are looking for a place where they can be free, where they can do things they couldn’t do anywhere else.” 45. Theme parks – Disneyland, Universal Studios, Knott’s Berry Farm, and Magic Mountain are all within short driving distance. 46. Sunset Boulevard – The world-famous road runs from downtown to the beach and passes by several landmarks, as well at the northern boundary of campus. 47. Sneak previews – For those already spoiled by the availability of entertainment on and off campus, Campus Event Comission allows students to witness movies before they hit the theaters worldwide. 48. Dorms – Clean, social, and stylish. The views from higher floors aren’t bad either. Almost ten thousand students live together on “The Hill,” a perfect environment for studying and socializing alike. 49. Weather – You can’t beat over 330 days of sunshine and the ability to wear shorts and sandals on almost any given day.
57. Research – Ranked by the as the No. 1 public research university in the nation, according to the National Science Foundation.
50. Library System 50. Library System – Ranked among the top ten research libraries in the nation, including 12 libraries on campus. 51. Lifestyle – Work hard, play hard, sleep hard. Bruins strive for excellence at every level.
52. Famous alumni – A number more than the stars on the Hollywood Walk of Fame. 53. Blue and Gold Week – Unofficially “Beat SC Week,” the week before the football game includes rallies, celebrations, and a large bonfire in Wilson Plaza. 54. Westwood
Village theaters – Many of Hollywood’s top hits are premiered here before they are in theatres worldwide… sneak preview anyone? 55. Graduate school – 31 of the Ph.D. programs offered are ranked in the top 20 nationally, third highest in the country.
56. The Sculpture Garden - A notable UCLA landmark founded by former chancellor Franklin D. Murphy, a perfect place to relax in between classes and meet significant others
58. Nearby places of interest – Includes the Millionaire’s Mile on Wilshire Blvd, the Fox Theatre, Armand
Hammer Museum, Rodeo Drive, Melrose, Beverly Center, The Grove, Venice Beach, and the Playboy Mansion.
59. Fight Song – “Sons of Westwood” is one of the most widelyrecognized college tunes, along with the trademark claps
to “U-C-L-A fight fight fight!” 60. Ackerman Student Union – Food, a grand ballroom, and the official
61. Spring Sing Spring Sing – A student competition held in front of celebrity judges, this annual event showcases some of the the best talents and performances among college students in the world.
UCLA Store, headquarters to the most popular brand in college apparel BearWear! 62. Yogurtland – Just a short walk from the dorms, you can enjoy a delicious taste of heaven. 63. MyPizza – This is the stuff you
dreamed about as a kid. 64. School of Theater Film and Television – The program is ranked first out of 500 programs nationally; UCLA is also the only university in the country where the study of theater, film, television and digital media is
integrated within a single professional school. 65. Powell Library and Dickson Plaza – The epitome of a picturesque group study area. 66. Apartments and the Frats – Follow the music any given Thursday to the parties around Westwood.
67. Shopping – From Santa Monica to Beverly Hills and everything in between, shopping is only limited by your bank account. 68. Fundraising – Campaign UCLA collected over $3.05 billion and was the most successful fundraising campaign in the history of higher education.
69. Dorm Food
Dorm food – No complaints here. In fact, everyone loves the food from our four allyou-can-eat residential restaurants, with food that ranks second nationally only behind Cornell.
72. Terrence Tao – Of the mathematics department, the youngest person to receive the Fields Medal (equivalent to the Nobel Prize in Mathematics) at the age of only 33. 73. Jazz/Reggae Festival – A two-day concert with famous performers run by USAC Cultural Affairs Commission, it’s the largest student-operated collegiate festival in the country.
70. Worldwide recognition – Ranked 12th in the world by Newsweek in its survey of The 100 Top Global
Universities. 71. Boelter Hall – Birthplace of the Internet. Years after Professor Kleinrock’s development of
ARPANET, Al Gore delivered the historical “Information Superhighway” speech at Royce Hall in 1994.
74. Doctoral degrees – More doctorates are awarded to minority students at UCLA than those at any other college. 75. Sports Illustrated – Rated UCLA #1 for its balance in academics, athletics, and social life.
76. School Colors UCLA Blue
Pantone Matching System UCLA Blue CMYK 75 C | 35 M | 0 Y | 7 K RGB 83 R | 104 G | 149 B Web 536895 UCLA Gold
1235 Coated Pantone Matching System PMS PMS 122 Uncoated CMYK 0 C | 29 M | 91Y | 0 K RGB 254 R | 187 G | 54B Web FFB300
76. School colors – Blue and gold is too cliché…it’s all about the true blue and gold, considered by several publications to be the best colors in college football. UCLA’s colors have always been blue and gold, but the exact shades have varied. The colors approved by the Chancellor in March 2004 are a deep sky blue and a matching sun gold. 77. Public tuition – Yes, all of this at the relatively low cost of in-state public tuition. 78. Washington Monthly – Ranked UCLA #2 in its Top National Universities with criteria based on research, community service, and social mobility. 79. Celebrations – Winning highstakes football and basketball games, then partaking in mass mayhem in Westwood. 80. Coaching – Since the early 1970’s, UCLA is the only Division I university to never have had a head coach leave for another Division I coaching job, due to the fact that UCLA is the nation’s #1 desired school to be a head coach.
81. UCLA Marching Band 14 BruinLife
81.The UCLA Bruin Marching Band – 1993 recipient of the Louis B. Sudler Trophy, voted on each year by college band directors from across the country and presented by the John Philip Sousa Foundation in recognition of the band’s tradition
of excellence and innovation. 82. Professional Sports – If you add the current UCLA professional athletes in every professional American league, there are more Bruin representatives playing than any other school by a wide margin.
83. Public rankings – Shanghai Jiao Tong University places UCLA as the world’s 4th best public university; Newsweek considers it the “hottest megauniversity” in the country. 84. Dinner for 12 Strangers - A well-
known and popular tradition which has brought together Bruin students, faculty and alumni to dine and converse for many years. 85. Pacific Ties - UCLA’s Asian/ Pacific Islander Newsmagazine, founded in 1977, is the oldest studentrun Asian-American or Pacific American publication in the country. 86. Popular culture - Like “Coca-Cola”, the acronym “UCLA” is recognized in every major world language, a testament to the impact the school has made in its relatively young history. 87. Janns Steps – the famous original entrance to campus, which now overlooks all of west campus and is seen in several movies and TV shows, was the platform for historic speeches made by John F. Kennedy and Martin Luther King.
88. Dance Marathon – A tradition of non-stop dancing for 26 hours to raise money for the Elizabeth Glaser Pediatric Aids Foundation; last year alone, they raised over $330,245! The event includes thousands of Bruin dancers and cheering fans, as well as local celebrity guests.
88. Dance Marathon
89. Academic growth - UCLA is the fastest
rising academic university in the nation and the only one founded in the 20th century that is ranked in the top ten academically. 90. The Rose Bowl – The world’s most beautiful and famous stadium is home to Bruin football!
87. Janss Steps
successful hand transplant on the West Coast was performed at the Ronald Reagan UCLA Medical Center in March.
92. A Trojan is only good once, but a Bruin is forever!
of medical breakthroughs - The first
Editor-in-Chief Jose Fredi Hernandez Assistant Editor-in-Chief Marketing & Business Manager Copy Editors Photo Editors Layout Editors Marketing Staff
Contributing Editors Contributing Photographers
Alan Terranova Alexandra Greenfield Julianne Cheng, Lauren Yang Tung X. Dao, Alan Wong Evelyn Ho, Melissa Huang
Business Manager Assistant Manager National Accounts Manager Account Executives
Jeremy Wildman Lauren Lucido Marissa Nagler Jacqueline Brabyn, Tiffany Thompson, Katie Everds, Carl Betzler, Adrienne Nguyen, Samangtha Feher, Varun Mehra, Jonathan Sauer, Chris Chang, Daniel Kurzrock, Vinnie Ciardi, Ryan Chapin, Justin Boogaard, Jennifer, Kim, Karen Oliveros, Kana Mizuoka, Samantha Moore, Grace Haeri
University Display Account Executives
Sasha Geschwind, Bret Johnson
Ameet Chahall, Iris Chiu, Evan Freethy, Vincent Ho and Kirstie Jeffries Jaskirat Dhanoa, Elana Gurney, Michael Lee, Justin Lin, Natalie Michaud, Bhavik Patel, Amy Qiu and Jimmy Tsao Andrew Chen, Alan Nguyen, Alexander Siu, Deanna Traubel, Jennifer Wang, Marianna Walther, Steven Liu and Tiffany Yeh Fritz Batiller, Karen Chu, David Hsiung, Hong Le, Terence Lee, Kathryn Lin, Jonathan Nguy, Yan Ruan, Ashwin Sundar, Kevin Tseng, Charlie Wang and Ruby Wang Karina Covarrubias, Kathryn Heal, Joshua Won Enrique Torreblanca
Contributing Copy Writers
Kassy Cho and Arman Ghorbani
Daily Bruin Photographers
Lexy Atmore, Michael Chen, Tiffany Cheng, David Gonzales, Corrina Hui, Michelle Lahti, Nathan Kwok, Jenn Lally, Kimberly Lajcik, Evan Luxenberg and Maya Sugarman
Scott Applewhite, Alex Brandon, Matt Dunham, Mel Evans, Frank Franklin, Gerald Herbert, Yang Hyun-suk, Hugo Infante, Michael P. King, Jin Lee, Reena Rose
Sibayan, Haley Sipa and Ahn Young-joon
Office/Classified Line Sales Manager Classified Line Sales Representatives Advertising Production Manager Management Assistant Senior Student Supervisor Graphic Designers
General Operations Manager MIS Manager Web Systems Administrator MIS/Web Staff Web Staff Sales Entry Manager Senior Student Supervisor Collections Clerks Insertion Audit Clerk Media Adviser Media Director
Doria Deen Shantall Medina, Jacqueline Munger, Taylor Seaholm, Isabel Shawel Liz Magallanes-Layug Amber Le Katherine Camagong Daniel Cusworth, Andrew Hunyh, Janice Kim, Melinda Seu, Joyce Wang Michael Oâ€™Connor Christopher Bates Chris Knight Kevin Khuat Mark Vismonte Frieda Farrier Arie Wong Francesca de la Fuente, Kristen Guiang Slava Agafonoff Amy Emmert Arvli Ward
Colophon BruinLife 2011, Volume 92 was created by a 42 person staff at the University of California, Los Angeles and was printed by Taylor Publishing Company in Dallas, Texas.
Cover, Endsheets & Printing The cover of this yearbook is litho 4/color with UV Gloss and embossing on the word “BruinLife.” The endsheets are Rainbow Blue with a blind emboss of the UCLA seal on the front endsheet. The cover, title page, opening, closing and divider pages fonts are: A Cut Above the Rest, Abadi MT Condensed Extra Bold, Didot (Bold), Franklin Gothic (Extra Condensed), Frutiger LT Std (47 Light Condensed & 77 Black Condensed), Helvetica Neue (Bold, Light, and UltraLight), and Minion Pro. All body copy for the yearbook is Minion Pro. Byline fonts are Arial Rounded MT Bold ( Student Life), Arial Bold & Times new Roman (Italics) (Events), Frutiger LT Std (47 Light Condensed) (Academics), Minion Pro (Issues), Arial Bold (Student Groups). All captions and rosters are Weiss. The folio fonts are: Arial Bold and Arial Narrow (Student Life), VanguardT (Roman) and Arial Bold (Events), Minion Pro (Issues), Trajan Pro (Student Groups), BauerBodni BT (Roman) (Greeks), Trajan Pro (Graduates), Trajan Pro and Helvetica Neue (Condensed Black) (Dedications).
Opening, Closing and Divisions Photos in opening, closing, title page and table of contents were taken by Karen Chu, Tung X. Dao, David Hsiung, Hong Le, Terence Lee, Kathryn Lin, and Kevin Tseng. Opening by Alan Terranova, Jose Fredi Hernandez, and Lauren Yang. Closing copy written by Jose Fredi Hernandez.
Typography Student Life Section: Headlines, Arial Rounded MT Bold. Subheadlines, Arial Narrow (Regular). Events Section: Headlines, Arial Bold. Subheadlines, Arial Narrow (Regular) Academics Section: Headlines, Hit the Road. Subheadlines, Frutiger LT Std 45 Light. Issues Section: Headlines, Stencil Std Bold. Subheadlines, Arial Bold. Student Organization Section: Headlines and titles, BauerBodni BT (Roman). Subheadlines, Trajan Pro (Bold). Greek Life Section: Headlines, Helvetica Neue (Regular), subheadlines and titles, Helvetica Neue (UltraLight). Athletic Section: Headlines, Frutiger LT Std (47 Light Condensed) . Subheadlines, Optima LT Std (Roman). Graduates Section: Headlines, Garamond Premier Pro. Names, Times New Roman (Bold). Majors, Minion Pro (Italics). Dedications Section: Names, Helvetica Neue (Condensed Black & Light). Used throughout, Copper Std, Times New Roman, Optima, Apple Chancery, University, Cochin, Bickley Script, Myriad Pro.
Hardware This book was produced on four Macintosh Pros in the BruinLife Yearbook Offices at 118 Kerchoff Hall, 308 Westwood Plaza, Los Angeles CA, 90024. Photographic prints were scanned with an Epson Perfection 3170. Digital photographs were taken with various Canon and Nikon equipment.
Publisher Taylor Publishing Company 1550 West Mockingbird Lane Dallas, Texas 75235 Publishing Representative: Corey Mundwiler Account Executive: Jessica Youngpeter
The concept of the front cover mimics the promotional ad used for the Season 7 of America’s Next Top Model. The photo was taken by David Hsiung and Tung X. Dao. The main model, Isha Varma, who mimicked Tyra Bank’s pose wore a blue dress to represent one of UCLA’s school color. Male models wore different shades of blue dress up shirts and females wore different black outfits. The purpose of the cover was to be diverse with the different types of students found on campus which can be clearly seen from the wide range of majors and ethnic backgrounds. Models: Arohi “Isha” Varma, Fourth-year psychology Student; Michael B. Gaulden, Firstyear economics; Michelle Denise Kramer, Fifth-year women’s studies; Ziwen Cai, First-year mathematics/economics; Nelly Sze, Fourth-year sociology; Francisco J. Rodriguez, First-year psychology; Christina Savan, Fourth-year communications studies; Autumn Davis, Secondyear mathematics/economics; Josh Real, Second-year chemical engineering; Samara Al-Jumaily, Second-year civil & environmental engineering.
The concept of the back cover was created by Jose Fredi Hernandez. The photo was taken by Terence Lee. The photo was inspired by the several alcohol ads that one sees in a magazine. The ad reads simply as “Bold. Redefined” to continue the concept that the book is bolder and different than previous years. The cap of the bottle contains the words “92 BruinLife” to represent the current edition of the book. The 2011 BruinLife contains more personal stories and sensitive topics so the fine print below the logo advices the reader to “read responsibly” as in to read with care.