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brand


CONCEPT APPLICATIONS CATCH WORDS MONOGRAMS TYPEFACE ELEMENTS MOODBOARD

1 2 3 4 25 34 35 37 brand


Moonstone is a Mumbai based clothing brand committed to outďŹ tting the contemporary woman with versatile fashion pieces. The brand aims to diversify into multiple facets of the fashion domain. I created an overall brand aesthetic that aligns itself with Moonstone's clientele that embodies good looking designs and materials for the millennial and youthful generation. The following pages will take you through the development of the logo and brand indentity with an aim to narrow down to a simplistic, neutral yet impactful logo.

CONCEPT

brand

1


tags

social

buckles

APPLICATIONS

hangers

packaging

brand

2


FRESH BOLD TRENDY RUNWAY DIVERSE

CATCH WORDS

brand

3


MONOGRAM DEVELOPMENT

M +S

MONOGRAM

brand

4


OP.1 . ITERATIONS

MONOGRAM

brand

5


OP.1 . ITERATIONS

MONOGRAM

brand

6


OP. 1

MONOGRAM

brand

7


OP.2 . ITERATIONS

MONOGRAM

brand

8


OP.2

MONOGRAM

brand

9


OP.3 . ITERATIONS

MONOGRAM

brand

10


OP.3

MONOGRAM

brand

11


OP.4 . ITERATIONS

MONOGRAM

brand

12


OP.4

MONOGRAM

brand

13


OP.5 . ITERATIONS

MONOGRAM

brand

14


OP.5 . A

moonstone

MONOGRAM

brand

15


OP.5 . B

moonstone

MONOGRAM

brand

16


OP.6 . ITERATIONS

MONOGRAM

brand

17


OP.6

MONOGRAM

brand

18


OP.7 . ITERATIONS

MONOGRAM

brand

19


OP.7

MONOGRAM

brand

20


OP.8. ITERATIONS

MONOGRAM

brand

21


OP.8

MONOGRAM

brand

22


ALL OP.

MONOGRAM

brand

23


OP.1

MNSTN

TYPEFACE

brand

24


OP.2

TYPEFACE

brand

25


OP.2.A

TYPEFACE

brand

26


OP.3

TYPEFACE

brand

27


OP.4

M.N.S.T.N

TYPEFACE

brand

28


OP.5

mnstn. TYPEFACE

brand

29


OP.6

moonstone TYPEFACE

brand

30


OP.7

moonstone

TYPEFACE

brand

31


OP.8

MOONSTONE

TYPEFACE

brand

32


ALL OP.

SIMPLE

ARTISTIC

MNSTN

mnstn.

M.N.S.T.N

moonstone moonstone MOONSTONE TYPEFACE

brand

33


PANTONE

PANTONE

3298C

7556C

COLOURS

brand

34


HARD: NEUTRAL TERRAZZO + RADIAL SCALE PATTERNS

TIMELESS ELEMENTS

brand

35


SOFT: TWO/THREE TONE GRADIENT OVERLAYS

NEW NOISE ELEMENTS

brand

36


moonstone

moonstone

moonstone

mnstn. MOODBOARD

brand

37


CONCEPT APPLICATIONS CATCH WORDS MONOGRAMS TYPEFACE ELEMENTS MOODBOARD

1 2 3 4 25 01 35 37 brand


OP.1

MNSTN DESIGN STUDIO

MNSTN DESIGN STUDIO

COLOURS

brand

1


OP.2

MNSTN DESIGN STUDIO

MNSTN DESIGN STUDIO

COLOURS

brand

2


OP.3

MNSTN DESIGN STUDIO

MNSTN DESIGN STUDIO

COLOURS

brand

3


OP.4

MNSTN DESIGN STUDIO

MNSTN DESIGN STUDIO

COLOURS

brand

4


OP.5

MNSTN DESIGN STUDIO

MNSTN DESIGN STUDIO

COLOURS

brand

5


OP.2

COLOURS

brand


OP.2

COLOURS

brand


OP.2

COLOURS

brand


OP.2

COLOURS

brand


OP.2

COLOURS

brand


OP.2

COLOURS

brand


OP.2

COLOURS

brand


Moonstone Branding  

Logo and website design for a fashion label.

Moonstone Branding  

Logo and website design for a fashion label.

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