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Welcome At UCFB we are proud to be a World First in Higher Education, dedicated to the delivery of undergraduate degree courses in the operational and business facets of the football and sports industries, which responds to their status as global multi-billion pound market sectors that require specific administrative, management and operational skills and capabilities.

Sport is a worldwide economic and social phenomenon; it is important therefore to understand both its evolution and to look ahead to the next innovations. There are millions of jobs within the global sports business, requiring passionate, qualified and talented individuals with a combination of graduate qualifications, practical work experience, business imagination and a commitment to continuing professional development (CPD).

Prof. Philip Wilson

BA (Hons), MBA Provost & Chief Executive

UCFB is located in two state-of-the-art iconic and inspirational locations. UCFB Wembley is located in the leading world-class Wembley Stadium, the spiritual home of English football and sports. Our second campus is located at Burnley Football Club. Established in 1882, Turf Moor stadium maintains its importance in the global football world as one of the few founding members of the football industry in 1888. The UCFB teaching facilities overlook the famous Wembley and Turf Moor stadia which are the ‘chemistry labs’ for our students, allowing them to work within the machinery of the industry. Football stadia are now being seen as leisure and entertainment venues where football is a component and not just ‘the only show in town’. For example, The FA Cup Final at Wembley Stadium employs circa 5,022 people, but only 22 are on the pitch. We should consider what the roles of the other 5,000 people are on event day. To facilitate 90,000 people in and out of the building is a highly coordinated and complex operation. Much of Wembley Stadium’s event calendar is not football-related, with a significant proportion including non-sporting fixtures such as rock concerts and live events. A small number of positions in the industry exist within the club environment and the majority of opportunities exist outside sport within organisations such as Nike, Sky Sports, Castrol, Coca Cola - all the way towards more localised and regional businesses. During their time at UCFB, students have the opportunity to apply for paid and voluntary placements within the Wembley or Turf Moor stadia and their corporate partners, engaging with staff and customers, and gaining insight into the operations behind matches and events.


Transferability of Skills

Many students at UCFB have career aspirations outside the sports industries and merely wish to read a traditional academic subject such as a finance degree in the context of something about which they are passionate and have empathy for. Like all things, education is all about motivation and the opportunity for students to read a finance degree within an inspirational environment at one of our two campus locations in Wembley Stadium and Burnley FC’s Turf Moor is unique to UCFB. A degree certificate is merely an entry ticket into the job market, allowing a graduate to apply for a job where the minimum entry requirement is to have a degree. No employer will ask what mark you received in your finance or marketing exam in your second year but they will be interested in your core capabilities and competences as a high calibre graduate who can provide the necessary strategic insight, direction and leadership to their organisation. There are three key ingredients for a successful career within any industry, not least sport. These are namely a degree, good references/network of business contacts and a proven track record of work experience. At UCFB therefore we offer degrees, lecture series, workshops and executive speakers as part of our inimitable approach to Higher Education. Our active involvement in the football and sports industry provides a unique and exclusive undergraduate experience for our students. Thank you for your interest in studying at a pioneering Higher Education institution. The UCFB team and I look forward to welcoming you to UCFB. We’ll be meeting you throughout your time at UCFB Wembley and Burnley and sharing in the family pride of graduation day.


Football is the Business

Football is a major global industry which employs millions of people. There are thousands of jobs in the UK alone which depend on football and sport. UCFB knows these industries well. Senior, respected ďŹ gures from the industry are on our Advisory Board, providing guidance and ensuring UCFB is abreast of contemporary issues and challenges, providing a network within the industry and guest speaking as part of our Executive Speaker Series. Partner organisations are providing not only unrivalled insights in seminars but also access to work placements that will give practical experience to our students as they develop their CVs. New opportunities consistently present themselves in this expanding global industry. The FA has proved robust regardless of the economic climate over the last 150 years. This stability is embraced by UCFB, bringing clubs, sponsors, established elements of the industry and new initiatives in Higher Education together to develop and promote graduate employability.

“When the ball rolls off the centre spot at 3pm on a Saturday afternoon the perception is that this is the Kick Off. The actual Kick Off for those who work in the football and sports industries is Monday 9am the week before, the month before or even years before, dependent on their role. For the ball to roll off the centre spot it requires coordination from many market sectors such as finance, law, media, marketing, human resources, supply chain management and logistics. The football and sports industry is a multi-billion pound global business and yet there is little provision in education and training in this rapidly expanding sector. UCFB provides best-in-class academic education in traditional degree subjects, which gives each student the skills, capabilities and knowledge to work within the football business and sports industries.� Prof. Philip Wilson BA (Hons), MBA Provost & Chief Executive


Achieve your Ambitions We are looking for students who are aiming high. What is essential is that you are passionate about this industry and the way in which it plays a part in the lives of millions whom identify with clubs and enjoy both attending games first hand and through the media. The English Premier League is known throughout the world, thanks to the high professional standards of the clubs on and off the pitch, the judgment of officials and those who run the sport, together with the professionalism of the media and of those who market and finance the game. As a UCFB student you must have the commitment to high performance and to competing in an international marketplace. At the same time, students’ experiences must be rooted in the professional and sports business industry, underpinned with academic rigour. Our degrees are delivered at two campus sites – Wembley Stadium in London and Turf Moor, home to Burnley Football Club in the North West of England. You will enjoy state-of-the-art facilities for study, and work within a football business and sports environment. There will be opportunities for volunteering in the community and to apply for both paid employment in a variety of roles and unpaid work experience placements at other clubs and in other parts of the football and sports industry. Each classroom and placement encounter will enable you to build up your own experience in the industry, to help you achieve your ambitions. The theoretical underpinning for this practical experience will come from your studies. You will be taught by leading figures in football business and sports academia, whose expertise has up to now only been available at the level of highly specialised Masters and PhD.

UCFB student Myles Ball meets Shaun Goater, former professional football player at The Northwest Football Awards


UCFB students meet best-in-class professionals at the Women in Football Business Forum

Heather Rabbatts CBE, Director of The Football Association, speaking at UCFB Wembley

TV presenter and former professional football player Clarke Carlisle speaking at UCFB Burnley

UCFB student Natalie and Jack with The FA Cup at Wembley

UCFB Sports Industry Liaison & Ambassador Rachel Brown-Finnis with UCFB Burnley students

UCFB students visit the prestigious Hampden Park home of the Scottish Professional Football League

Guest speaker Richard Battle of Deloitte with UCFB students

UCFB Ambassador and professional footballer and commentator Sue Smith with UCFB students


Be Inspired

The responsibility of UCFB is to allow you to ‘Be Inspired’ and provide a wealth and breadth of experience and opportunities for you to make more informed decisions about the career paths that you would like to take. Our experience is that most students are still looking for that ‘light bulb’ moment to decide where their first choice of career will be. The ‘smorgasbord’ of experiences on offer to you as a UCFB student provides the window of insight and opportunity, along with our guidance, for your chosen career goal. At UCFB we have selected our degree programmes with great care in partnership with the wider and global sports industries to ensure that not only do our students have best-in-class business and management capabilities but also understand the skills required and the nuances of the range of sports careers.

Students listen and learn overlooking Wembley Stadium

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Myles Ball at Hampden Park with Neil Doncaster, Chief Executive of the Scottish Professional Football League


Myles Ball Myles joined UCFB in September 2011 to study Football Business & Media. In his time at UCFB Myles has completed two fantastic placement opportunities. The first was completed at Burnley Former Players Association (BFPA) as a media liason. The BFPA is an independent non-profit making organisation governed by a constitution and managed by former players and others with specific skills. Myles’ role also included managing social media platforms and website content, and expanding his videography and editing skills using the extensive media facilities at Burnley FC. Myles then undertook a summer placement with the Scottish Professional Football League (SPFL). Myles was required to complete an array of roles as part of his placement. He attended SPFL staff meetings, negotiated with suppliers and even joined an all-club meeting with the entire League and Board of Directors.

“In my time at the SPFL I was

fortunate enough to meet staff members of the Scottish

Football Association (SFA)

whose offices were just down the corridor. I was given the opportunity to sit in an

interview with James McArthur, Scotland international football player, who was preparing

himself for the international

friendly against England. I was

able to speak to the journalists

and ask them how they entered the industry and what advice they would give people like

myself whom are looking to

become a sports journalist in the near future.”


Complementary Curriculum TM

At UCFB we bridge the gap between education and business. Students have significantly more contact time than those at traditional universities, allowing a unique approach to education. We provide two curricula; the traditional academic curriculum which encompasses the exams and coursework and a Complementary CurriculumTM – a three year journey of professional and personal development. This provides access to best-in-class industry guest speakers and extensive work experience opportunities to ensure our students graduate as well-rounded, empowered professionals. Networking opportunities accompany learning and knowledge enhancement activities, which in turn can be contextualised and extended through our programme of organised excursions. The Complementary CurriculumTM significantly increases the contact time and commitment our students have which exceeds the norm of those students in conventional universities.

UCFB students Chloe, Brad, Leah and Matt tackling The Management Game


Strategic Leadership & Management Programme This unique programme, referred to as The Management Game, spans all three years of study. UCFB students are placed in the context of a Director or Senior Management Team member and are required to assess realistic football and sports situations based on real life scenarios and problems faced within the sector, then make judgements and decide on a course of action in the pressure of real time. At the end of a session, students are often required as a member of the Board to take part in a press conference in front of the camera, developing valuable interpersonal and business skills. The opportunity to be taught by the Chief Executive of the Scottish Professional Football League, Neil Doncaster, who was also Chief Executive at Norwich City for nearly a decade, enables students to enhance their personal and professional development. In developing their reasoning and formulating decisions, students have the opportunity to benefit from the advice and experience of seasoned professionals and executives from across related industries.

UCFB student Matt consults with Neil Doncaster, Chief Executive of the Scottish Professional Football League


Hong Kong Football Association (HKFA)

UCFB students had the unique and exciting opportunity to undertake a summer work placement with The Hong Kong Football Association, assisting with the organisation of the Barclays Asia Trophy and acting as liaison for the participating teams, helping with match-day organisation, marketing activities and working on programmes which included coaching sessions for disadvantaged children.

“The students contributed fully, worked well with HKFA employees, were enthusiastic and keen to learn. They were a credit to UCFB and demonstrated the necessary skills for a career in the football and sports business industry.� Mark Sutcliffe, Chief Executive, Hong Kong FA Examples of work placement opportunities:

New Century Finance



Work Experience

The ability to display work experience and your capabilities therein is a key component for any individual to gain employment. During your time at UCFB, you will have the opportunity from the day you arrive to put yourself forward for numerous opportunities. These include work experience on match days (paid/unpaid) and employment opportunities outside of event days, either long-term or on specific projects. The wide-ranging placements available with sports industry organisations enable our students to develop their skills, knowledge and experience while getting first-hand experience of life in a real working business environment and developing networks. You will graduate from UCFB not only with a high standard of Higher Education, but also an impressive CV with a number of years of work experience in the sports industry, demonstrating a professional track record of employment. Work experience can take different forms, from intensive full-time positions as part of a team during breaks between semesters, or on a part-time basis for the duration of a competition, season or year. In Year 1, the emphasis is on obtaining short term or voluntary experience, followed by more focused longer internships or work placements in Year 2, related to the career path you wish to pursue. In Year 3, you can also access opportunities but the focus needs to be on your research project and therefore placements should be more project-based and linked to your dissertation. Reflective of real life recruitment, positions are advertised on the student intranet, MyUCFB, and students register their interest by submitting a cover letter and CV. Shortlisted candidates are then interviewed for the position and selected upon their suitability, application to their academic studies and reliability.







Placements to date have included positions in domestic and international organisations such as the following, to name but a few; • • • • • • • • • • • • • • • • •

Wembley Stadium Burnley FC The Football Association Rugby League World Cup 2013 Scottish Professional Football League Hong Kong Football Association Seattle Sounders Manchester Phoenix Hockey Team Norwich City FC The Evo-Stik League Journey 9 & the North West Football Awards Football Focus (BBC Sport) Original Fantasy League Stockport County FC Giga Music and Giga Sport Leeds United FC Bacup Borough FC

• • • • • • • • • • • • • • • • •

Blackburn Rovers FC Burnley Borough Council Burnley Football Development Group Doncaster Rovers FC New Century Finance Nelson FC Soccer Smart Accrington College Ladies’ Team Charlton FC AFC Fylde The Oval Middlesbrough FC St Mirren FC World Football Academy Emma Patterson Accountants WFA National Symposium Ashton United FC

• • • • • • • • • • • • • • • • •

football4football 2LF Sports Management Burnley Belvedere FC Pendle Forest FC AFC Burnley Ultimate Fighting Championship Scunthorpe United FC Lancashire Evening Telegraph Ear to the Ground International Sport Management Padiham Saints FC UCFB TV Sporting Pro Partick Thistle FC Fleetwood Town FC Crawley Town FC Football Rants


Evostick Northern Premier League As a UCFB student you have a unique opportunity to be apart of a senior management team seconded to a semi-professional football club. Students engage with the club in a team of five and each student will take the role/title of their subject area such as Media Manager, Finance Manager or Marketing Communications Manager. These work opportunities vary in duration and can run from one year to the full three years of your time at UCFB. This allows you to gain a number of years of work experience in the football industry to show a track record of delivering results for your future employer.

Seattle Sounders FC

Football Business & Marketing student Ryan’s placement was a once in a lifetime opportunity to undertake work experience in the USA, working with Seattle Sounders Football Club’s Marketing Director. During his trip, Ryan engaged with Gary Wright, current Vice President of Seattle Sounders and had the opportunity to gain valuable insights into the operations behind the club.

During a visit to the CenturyLink field where the Sounders were holding an open training session with 5,000 fans in attendance, Ryan spent time with the team responsible for media and broadcasting. He had the opportunity to hear of their experiences within the game and how excited they are to be a part of the developments at Seattle Sounders.

“My trip to Seattle was incredible and has fuelled my desire to work in America and in particular the MLS to play a part of an ambitious league with big plans.” Ryan (right) with Dario Sala (left) sports agent, and e Sounders Gary Wright (centre), Senior Vice President of Seattl


Work Experience Stadium Events

On match and event days, students have the ability to be involved in and to watch, events at Wembley Stadium and matches at Burnley FC. This reiterates the UCFB ethos that outside of the field of play, there is a well organised and coordinated environment of employment and services. At our two sites you have the opportunity to carry out employment activities within the operational environment. This gives you a platform to further strengthen your CV and gain a wider understanding of the 360 degree operation of the sports industry, working alongside the best in the business. In addition, you will present yourself in the employment ‘shop window, exhibiting your capabilities to potential future employers on a regular basis.

Rugby League World Cup 2013

UCFB students supported the Rugby League World Cup 2013 (RLWC2013) in the countdown to, and during, the tournament. They applied their expertise within the marketing and media teams, enhancing the tournament’s social media activity and creative presence, which supported the administering of competitions. The students played a key role in the development of the overall communications strategy for the build up to the Opening Ceremony.

“RLWC2013 was the most successful Rugby League World Cup ever staged and UCFB students certainly played their part. We were pleased to be able to offer the students experiences in a very challenging environment.”

Mark Foster, Marketing Manager, RLWC2013 Ltd Further exciting opportunities include a wide and varied range of projects, both short and long term, for you as a UCFB student to put your best foot forward. These projects range from working with digital marketing agencies and managing social media content to operational business support for organisations on issues such as sponsorship activation. Also many of our students are involved in other organisations and agencies such as The Football Association (at a regional level) and other professional football clubs.


Studying the business of football continues to open doors along my path of education at UCFB.

Danny Stroud in the Lecture Theatre at UCFB Burnley


Danny Stroud Danny, former Head Boy at Lord Williams’s School, Oxfordshire, embarked on his studies at UCFB in September 2011, having previously completed his A Levels. He has embraced a wide range of activities in addition to his academic studies, not least undertaking the role of Student Union Vice President with enthusiasm, providing a voice for the student body, acting as an ambassador at UCFB events and supporting the leadership of the Student Union members. Networking and meeting new contacts has allowed Danny to gain valuable experience at Crawley Town Football Club, a League Two side chasing their second promotion in as many years. Danny shadowed the Chief Executive, Alan Williams, an experience which enabled him to look into behind-the-scenes operations such as stadium planning, supporter and police liaison, ticket sales, hospitality, press and health and safety.

Danny has undertaken a prestigious placement with New Century Finance as a Finance Intern. New Century Finance offers the highest level of financial advice and support to clubs, owners and investors on sports finance. Danny had the exciting opportunity to undertake a summer placement with The Hong Kong Football Association, where he assisted with the organisation of the Barclays Asia Trophy, acting as a liaison officer for the teams and helping with match-day organisation. Additionally, he was involved in organising and participating in coaching sessions for disadvantaged children and taking part in refereeing classes. Most recently, Danny has been completing work with Championship side Millwall FC. In charge of their marketing and loyalty schemes, Danny worked closely with football supporters’ loyalty card providers TeamCard which helped encourage his entrepreneurial thoughts and ideas.


Modern Foreign Languages UCFB students have the opportunity to study for a qualification in conversational French and TM

Spanish alongside their undergraduate studies as part of the Complementary Curriculum . This enables individuals to be competitive in international business on graduation, being able to communicate in a second language and have an awareness of cultural etiquette.

The FA Level 1 and 2 Coaching Certificates

The FA Level 1 and 2 Certificates in Football Coaching provide students with a combination of practical experience and class-based theory, gaining an understanding of the planning, conducting and evaluation of ethical football coaching sessions.

moc. b fcu.www


Enhancing your Studies

As part of the Complementary CurriculumTM each student is enrolled in the Personal Development Programme (PDP) which identifies continuous professional development opportunities, dependent upon the needs and goals of each individual student, including access to industry standard qualifications.

Green 4 Solutions Customer Relationship Management

Green 4 Solutions are the market leader for Customer Relationship Management (CRM) within the sport and leisure industry. UCFB have an exclusive partnership with Green 4 Solutions where students learn the fundamentals behind sports customer relationship development and ticketing strategy on a Microsoft Dynamics CRM platform. This provides them with a competitive advantage in the job market.

Prozone Performance Analysis

Prozone have pioneered the use of performance analysis for 15 years and currently work with many of the biggest clubs in world football to deliver a genuine on-field advantage. UCFB students can achieve a recognised qualification in match performance analysis using elite performance analysis software.

Institute of Leadership and Management (ILM)

ILM is internationally recognised as one of the leading providers of Leadership and Management qualifications. UCFB’s ILM accreditation enables students to gain a valuable leadership and management qualification to develop their knowledge of the business theories and practices behind management and enhance their research skills, effective decision making and quantitative research abilities for academia.

UCFB student Matt consults Neil Doncaster, Chief Executive of the Scottish Professional Football League.

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Executive Speaker Series

Students at UCFB have the opportunity to engage with and learn from senior industry and sector specialists through our Executive Speaker Series. A guest speaker visits UCFB every week to deliver a lecture to students on an area of their expertise and to answer questions. We host over 50 guest speakers per academic year, including the Chief Executives of Premier League Football Clubs, the Directors of major corporations, senior figures in football governing bodies and in the core related industries of finance, marketing, media and broadcasting, along with leading journalists and academics. This gives UCFB students unique and unlimited access to a global network of contacts at the top of the football and sports industries. Interaction with best-in-class practitioners will allow you to make more informed career decisions by understanding roles in the industry as well as identifying role models in business to build your own personal professional network.

Examples of our guest speakers:

Martin Prothero, former Senior Vice President of Umbro

Mike Phelan, former Assistant Manager at Manchester United Football Club

Paul Tyrrell, former Director of Communications at Everton Football Club, Liverpool Football Club and Manchester City Football Club

Roger Maslin, Managing Director Sean Dyche, Football Manager Sue Smith, Professional Football Wembley National Stadium Ltd of Burnley Football Club Player and TV Commentator UCFB student Matt consults Neil Doncaster, Chief Executive of the Scottish Professional Football League.


Brian Barwick, Chairman of The Rugby Football League and Former Chief Executive of The Football Association

Clarke Carlisle, former Professional Football Player and Players' Chairman of the PFA

Susan Black, Director of Communications at Liverpool Football Club

Jacqui Oatley, BBC Sports Broadcaster

Kelly Simmons, Director of The National Game and Women's Football at The Football Association

Heather Rabbatts, CBE, Director at The Football Association

Mark Lawrenson, Former Professional Footballer and BBC Sports Presenter


My placement during the summer at Wembley Stadium gave me a fantastic insight into the sports business. I’m looking forward to embarking on a career in the industry!

Jake Harrison on placement at Wembley Stadium


Jake Harrison Jake embarked on the Football Business & Media degree at UCFB in September 2011, having previously completed his A Levels at Bacup and Rawtenstall Grammar School, Lancashire. He has embraced a wide range of activities in addition to his academic studies, not least undertaking the role of Student Union President with enthusiasm, providing a voice for the student body, acting as an ambassador at UCFB events and providing leadership to the team of Student Union members. Jake has particularly enjoyed gaining insight into aspects of business including events and public relations, in addition to developing his awareness of effective communication and networking. These are called upon during The Management Game, led by Neil Doncaster, Chief Executive of the Scottish Professional Football League, which is invaluable for learning strategies and tactics at a management level. Through the Executive Speaker Series, Jake especially valued the insights into international projects provided by Paul Woodland who was a member of the Change Agent team at The Hong Kong Football Association.

A lifelong Manchester Phoenix Ice Hockey Team fan, Jake approached the club with a proposed social media strategy which gained him a work placement leading their social media platforms. This led to Jake concurrently working for Manchester Phoenix’s partner company Comtec, covering non-sporting events including their live launch of the new BAE Systems’ submarine on social media. More recently Jake completed a summer placement at the iconic Wembley Stadium. Here Jake undertook the role of Business Analysis Assistant, a position which was new to him. In his time at Wembley, he was given the responsibility of completing a digital audit. Jake presented the results of his audit, and his research into a proposed piece of new software for The FA’s use, to The FA’s Digital Steering Group. Jake aspires towards a career in international sports business, ideally in strategic social media marketing.

UCFB student Matt consults Neil Doncaster, Chief Executive of the Scottish Professional Football League.


Personal Development Programme A personalised approach to supporting each of our students is central to all we do at UCFB. As part of the Complementary CurriculumTM, the Personal Development Programme (PDP) allows you to develop skills, capabilities and competences to amalgamate your academic foundations with proven experience and competence within a working environment. To date, students have benefited from UCFB’s position in the industry, where they have received media training by Sky Sports presenters and specialist media consultancies, gaining presentation skills, boardroom insights and interview skills from some of the best in the sporting arena. Each student will have weekly opportunities to meet with their mentors face-to-face. Such opportunities can include a weekly pastoral and academic tutorial session, or a one-to-one tutorial which students can arrange directly with their Mentors. This allows UCFB staff to identify your strengths and make them stronger and identify areas where you require more support. Thus the end game is to provide you with a platform for you to be the best you can be.

Pastoral Mentors

Our Pastoral Team supports each student throughout the three years, which means we get to know each student’s personal, academic and professional needs and expectations. Each student is allocated a Pastoral Mentor, responsible for their wellbeing and their emotional, cultural and personal development across their three years of study. You will be provided with your Pastoral Mentor’s email address and contact telephone number and have weekly opportunities to meet with your Mentor on a one-to-one basis. Pastoral Mentors are dedicated to guiding each student throughout their UCFB career. We provide a friendly, comprehensive and bespoke package to ensure that students feel supported and listened to at all times. Our highly experienced and skilled team can offer advice and guidance on matters including finance and learning support, and can signpost to external agencies where appropriate. Our in-house confidential counselling and life coaching service can be accessed by all students.

UCFB Lecturer Mohammed Seedat with Football Business & Finance student Leah Jakeman


Academic Mentors

UCFB students are supported by an Academic Mentor to encourage their academic development across their three years of study. Academic Mentors oversee the academic performance and progress of our students to ensure they achieve and exceed their potential, supporting them in areas of their studies where they require development and guidance. Each student is an educational athlete and their Academic Mentor acts as their educational coach, providing the necessary support to attain the best possible degree they can. Academic Mentorship is tailored to ensure we enable our students to achieve their full potential. We operate an open-door ethos where each student has email and mobile contact details for their Mentors. As a UCFB student can approach your Mentor at any time when you need guidance, support or advice on your academic development. Academic Mentors will work closely with you to ensure you undertake the most relevant and appropriate work placements and internships. This ultimately will lead you to find your future career pathway in the football and sports industries. For those who wish to extend their studies at the end of their degree, opportunities to study at Masters Level will be encouraged and the Academic Team will provide the necessary guidance to ensure progression to the best quality and most suitable course of study, either at UCFB or with our Academic Partners.

Head of Academic Department Richard Flash lecturing at UCFB Wembley


I have learnt some important filming skills during my internships which I can take forward to use in future projects and ultimately a career within media.


Antar Adams Football Business & Media student Antar is currently in his second year of study at UCFB, having previously studied at Langley Park School, Kent. He has always been a keen sports fan, and is proud to hold a black belt in karate. Antar is a founding member of the team responsible for the organisation of UCFB TV. Using his passion for media, this has involved him producing video footage and editing content for events and proceedings taking place both within UCFB and externally. With access to industry-standard videography and editing facilities, Antar is able to gain expertise in professional media and broadcast technology. As part of an ongoing portfolio of ‘talking heads’ by visiting executive speakers, Antar is responsible for creating video footage and interviewing

best-in-class professionals such as TV Presenter and Commentator Mark Lawrenson. Antar gained vital media experience while working for football4football. Where he was given the fantastic opportunity to film a session with the Scottish International Team Doctor. Most recently, Antar was selected to be the videographer for KICK, a football documentary film, produced by the award winning Counting Ants Productions, which follows unique fan stories around the globe. These stories are analysed by football players, coaches and psychologists worldwide.

30 Throughout your time with us you will develop into your own greatest ambassador and leave with the three key ingredients for a successful career; your degree, your network and necessary work experience to achieve the career you aspire to and deserve. In the final months of your undergraduate degree, UCFB is fully dedicated to condensing your knowledge and expertise into a package which will set you apart from, and make you more competitive than, other graduates in the job market. Our academic and pastoral care support teams are fully committed to providing you with the necessary support. All we ask of our students is for them to take full advantage of and maximise the opportunities provided to them to enhance their final grade.

Our ‘Project Graduation’ programme includes: Sessions with UCFB’s Sport Psychologist A LinkedIn graduate profile master class Employment planning and recruitment training Digital strategy certificate Executive media training Match commentary certificate Sport journalism certificate Continuous research project support from the Academic Mentor.


Graduation and Beyond Career pathways on graduation from UCFB are many and varied, both within the football business and sports industries, and in the wider business sector. The possibilities are far-reaching, both in the UK and globally, including professions such as financial directorship, sports journalism, stadium management, marketing and PR, talent and performance management and sports law, to name only a few from the broad spectrum. Over 15 million people work in the sport industry in the EU and the career opportunities are vast (Source: EU White Paper). At UCFB, we and our industry partners believe there are three key ingredients for a successful career. These are namely a degree, good references/networking and work experience (a proven track record). We will ensure that we provide you with every opportunity to achieve all three components and to graduate with an extensive set of transferable skills to enable you to enter all market sectors, sporting or otherwise.


UCFB students with PFA Education Advisor Jason Lee, Former Wimbledon player Steven Talboys and UCFB Head of Academic Department Richard Flash at The Northwest Football Awards 2013

UCFB student Andrew Daley, BBC Sports Broadcaster Dan Walker and Journey 9 Business Development Manager Sophie Southworth

UCFB’s annual ‘Exclusive lunch with Barwick and Friends’

UCFB students at UCFB Wembley

The annual UCFB Women in Football Business Forum at Wembley Stadium

The winning team at the UCFB’s annual Soccer Burnley football tournament

UCFB students Alex Brown and Antar Adams with former professional footballer & BBC sports presenter Mark Lawrenson

UCFB student with former PFA Chairman and UCFB Ambassador Clarke Carlisle at his book signing at UCFB Burnley


The Student Experience At UCFB you, as one of our students, are the most important person to us. Aside from your academic and learning experiences, your time at UCFB will be enhanced by your experiences in our award-winning facilities. At both of our Wembley and Burnley campus locations, our teaching facilities overlook the iconic Wembley and Turf Moor stadia. These inspirational learning environments stimulate and motivate you as you live, learn and work within the machinery of the industry. This unique blend of vocational learning and engagement as you embark on your academic career path is unique to UCFB. Our academic and pastoral staff are well-renowned, passionate and care deeply about you and our institution. As a student your experience is based upon the ‘touch points’ on a day to day basis and at UCFB we ensure that our staff are approachable and support you in your academic and personal development.

UCFB students Michael and Raymond in the Lecture Theatre at UCFB Burnley overlooking the pitch


I thoroughly enjoy passing my knowledge and expertise on to younger children as it has made me a more confident, enthusiastic and ambitious individual.


Leah Jakeman Leah embarked on her journey at UCFB in September 2013 having previously studied A Levels in Physical Education, Government & Politics and Sociology at Harrogate Grammar School. Leah has been a keen football player for many years and currently represents Burnley Ladies Football Club and the UCFB Ladies Football Team as goalkeeper. She formerly played for the regional side Leeds City Vixens in the second tier of Women's Football whilst also competing in the Women's FA Cup and international tournaments such as the Dana Cup, Denmark. In addition to playing at senior women's level, Leah has competed in the sport of Futsal, and is honoured to have represented teams at both a regional and national level. To extend Leah’s profile even further, she also contributes to the coaching element. To date, she has worked hard to become an FA licensed coach, building up numerous coaching

accolades, primarily in coaching disabled footballers and goalkeepers. Leah’s passion for sport has allowed her to develop a specific interest in pursuing a job in sport and the law upon graduation, with aspirations to become a sports lawyer or a solicitor in football finance. As part of UCFB’s Executive Speaker Series, Leah was inspired to pursue this career path by Daniel Geey, Sport and EU Competition Regulatory Solicitor. Leah has also completed her Prozone Level 1 qualification in Performance Analysis to develop her portfolio even further. Following the Women in Football Business Forum, held at UCFB Wembley, Leah approached in-house lawyer at Liverpool FC, Natalie Wignall, to secure the valuable opportunity to shadow her role and hopefully kick-start her career within the ever-expanding football industry.


UCFB students in the UCFB Burnley Lecture Theatre overlooking the Turf Moor pitch


Choosing your Campus

As a UCFB student you will need to select the campus at which you will study. There will be opportunities to explore and engage with each campus during your time at UCFB but you will need to choose your preferred location and degree. We deliver a number of degree programmes across our campus sites. This will direct you to your campus choice. A number of our core degrees are delivered at both UCFB campus locations and as such you must decide which campus is more appropriate for you. This decision can be aided and supported by the UCFB Team at our Open Days and when you meet with our Provost & Chief Executive Prof. Philip Wilson.

UCFB students overlooking the pitch at Wembley Stadium


Living in London

Living and studying in one of the world’s greatest capital cities enhances your UCFB Wembley experience. Your campus is approximately 12 minutes away from the centre of London, giving you access to a cultural and vibrant social experience. On your doorstep of UCFB Wembley, you will find the London Designer Outlet, a new entertainment and retail centre with a range of restaurants, entertainment, multi-screen cinema, sporting and lifestyle facilities. Furthermore, within close proximity to your campus are a wide range of faith centres offering access to worship and faith support as well as the UCFB Halls of Residence, which are only 5 minutes’ walk away. London is the most visited city in the world, home to 100 of Europe‘s top 500 companies with the largest economy in Europe. It offers access to many sporting pastimes not just football, rugby and cricket but many others as would be expected from such a great capital city. In addition, London’s historic centre boasts monuments of the past, present and modern day theatre and concert venues.

The London Designer Outlet, situated opposite UCFB Wembley

Lord's Cricket Ground

The London Eye and Westminster overlooking the Thames River


UCFB Wembley

Located in the global and iconic Wembley Stadium, London, UCFB Wembley clearly provides you with an inspirational and motivational environment for your studies. Walking up Wembley Way every day to the English home of football is truly an inspiring experience. Within our UCFB Wembley campus we have facilities that reflect the excellence of the Stadium with classrooms overlooking the pitch, lecture theatres, seminar rooms, quiet study areas, library and media suites to name but a few. During your time at UCFB Wembley, you will have the opportunity to apply for paid and unpaid work and engage with Wembley staff and corporate partners. As a UCFB Wembley student you will have the opportunity to apply for event day employment. This is a fantastic opportunity for you to not only gain experience within the best-in-class business environment and their partners but also to give you the opportunity to support you financially while you are studying. Furthermore, as is the norm at UCFB, there will be a wide array of placements and work experience available during your degree studies. Key Wembley operational staff form part of our Executive Speaker Series, providing an invaluable insight into the Stadium’s operations and enabling you to network and promote yourself for future employment opportunities.

Wembley Stadium, London, home of UCFB Wembley with classrooms overlooking the pitch


Burnley landscape including traces of its industrial history

Sailing at Clowbridge Reservoir Burnley

His Royal Highness, The Prince of Wales visits Burnley

Her Majesty the Queen and Prince Philip, Duke of Edinburgh visiting Burnley as part of the Queen’s Diamond Jubilee

Burnley FC girls running at Towneley Park, Burnley

Weavers’ Triangle, Burnley

Mountain biking in the local countryside

Towneley Live, a music spectacular at Towneley Park, Burnley


UCFB Burnley

The UCFB Burnley campus provides a different experience, being located close to the action within the historic Burnley Football Club. As one of the founding members of the football league in 1888, which has led to the global business we now recognise, Burnley FC, established in 1882, maintains its rightful position at the historic centre of the global game. Our teaching facilities overlook the famous Turf Moor stadium and allow close interaction for you as a student on a regular basis. Whether you are working at the football club on match day, spectating during every home game or observing the ongoing operations of the club, interacting with club staff, you will gain a real insight in to the operational framework of football and the wider sports arena. Burnley itself provides a vibrant, student nightlife with a range of restaurants and other recreational facilities. Adjacent to the UCFB Halls of Residence are modern and lively leisure and fitness facilities which enhance your experience along with training and playing at Gawthorpe, Burnley FC’s first team training ground set within historic country house landscape. Within 10 minutes of your campus, you can explore other leisure activities such as sailing, mountain biking, rock climbing and other outdoor pursuits in some of England’s most beautiful countryside. In addition, major cities such as Liverpool, Manchester and Leeds are less than one hour’s travel.

UCFB students Abbie, Faye, Andrew and David in the UCFB Burnley Library overlooking the Turf Moor pitch


UCFB students Alex, Abbie, Jake and Faye mean business on and off the pitch at Wembley Stadium


Degree Programmes Football Business & Finance BA (Hons) Football Business & Marketing BA (Hons) Football Business & Media BA (Hons) Sports Business & Coaching BA (Hons) Sports Business & Sports Law BA (Hons) International Football Business BA (Hons) Sports Business, Retailing & Merchandising BA (Hons) Sports Psychology BSc (Hons) Stadium & Events Management BA (Hons) Physical Education BA (Hons) with QTS International Hospitality & Management BA (Hons) Sport & Exercise Science BSc (Hons) Music & Live Events BA (Hons) Sports Business, PR & Communications BA (Hons) Sports Business & Sports Broadcasting BA (Hons) American Sports Business Management BA (Hons) Sports Business & Sports History BA (Hons) Sport & Community Development BA (Hons) Sports Business, Sponsorship & Advertising BA (Hons)

UCFB students Shane, Myles and Raymond at UCFB Burnley

UCFB Wembley

UCFB Burnley

44 Products within the football industry attract the most powerful global brands, such as Nike, BMW, Mercedes, Samsung, Intel, Budweiser, Coca Cola and McDonalds. In contrast, many clubs and organisations struggle to break even and meet their responsibilities of paying creditors and the tax authorities, which supports the need for this degree to produce commercially astute business and finance graduates. Your studies will focus on the core functions of football business management and will be supplemented by the financial pathway. The finance pathway modules introduce you to the principles of financial accounting, management accounting and require you to integrate theory with practice. You will also build upon your understanding of football business and be introduced to international business models, management concepts, business planning, contemporary issues and financial management. You will analyse and evaluate global sources of revenue and issues of financial governance.


Football Business & Finance BA (Hons)

Location: UCFB Wembley & UCFB Burnley Entry Criteria: 280-320 UCAS Tariff point score

Degree content

Football Business & Finance integrates the core functions of business management with financial accounting in the context of football and sports organisations and governing bodies. The degree monitors the intense media coverage of contemporary football issues to apply relevant themes to stimulate and enhance the student learning experience. You will be taught in lectures and participate in stimulating seminar debates, with support from UCFB’s virtual learning environment to fully encompass the academic experience. The interconnected facets of football business are applied across a diverse range of assessment strategies to provide you with a contextual insight of how sources of finance affect an organisation’s performance, and how that performance affects an organisation’s bottom line. This degree will prepare you for a career in commercial business and finance, both inside and outside the sector. Throughout all three years of study, core business modules are supplemented by finance modules which require you to understand and apply the fundamentals of accounting terminology such as balance sheets, cash flow, gearing ratios, return on investment, net present value and consolidated accounts. You will have a comprehensive set of transferable skills to provide you with a competitive edge in business. The final year contains a range of elective modules which allows you freedom to pursue a new area that interests you the most, providing you with greater flexibility upon graduation.

46 Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications theory and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.

UCFB students develop digital marketing products

Football Business & Marketing student David in the UCFB Library


Football Business & Marketing BA (Hons)

Location: UCFB Wembley & UCFB Burnley Entry Criteria: 240-280 UCAS Tariff point score

Degree content

Football is a multi-billion pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications. The English Premier League is a cutting edge example of how the marketing of football related products can exceed growth. Understanding how this growth has been achieved in a turbulent economic environment makes this an ideal context for the study of marketing. Beyond football clubs, leagues and associations, the manufacturers and retailers of football shirts, boots and other kit are well known as among the most successful, fast-changing, fashionable and technologically advanced businesses in the world, responding to the tribal nature of ‘fandom’. You will be taught in lectures and participate in stimulating seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

48 Your studies will focus on the functions of football business management, supplemented by core media modules. The media pathways explore the many facets of media communications and develop the students understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

UCFB students Toby, Elena, Lewis and Louis at the Wembley Stadium Press Room

Burnley FC players at Turf Moor, Burnley

UCFB students Alex and Antar filming in the Reception at UCFB Burnley


Football Business & Media BA (Hons)

Location: UCFB Wembley & UCFB Burnley Entry Criteria: 240-280 UCAS Tariff point score

Degree content

The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football. In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary they have often seen or heard live coverage of games, wherever they are in the world. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from Sky, BBC, ITV, Talksport and governing bodies to work with our students and provide them with important insights to how the media really works.


You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways, including disability sport. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance. As many coaches are self-employed, one of the projects you will undertake will be focused on entrepreneurship and business planning, incorporating an understanding of the financial implications of a sports business such as profit and loss accounts and financial projections. You will cover high performance coaching, with the opportunity to become a qualified Prozone analyst. Prozone is the global leader in sports analysis software. You will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.

The UCFB Burnley Men’s Football Team at Gawthorpe Training Facility

Working in partnership with


Sports Business & Coaching BA (Hons)

Location: UCFB Burnley Entry Criteria: 240-280 UCAS Tariff point score

Degree content

The workforce within sports businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has agglomerated. No longer can people in a sports club or business, regardless of their role, exist in isolation and ignore other parts of the business operations. This business and management qualification is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional football environment, providing you with access to the club from the first team manager down the coaching and playing pyramid. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis. The practical application of your knowledge will be fulfilled by completing additional coaching badges via interaction with the first team coaching and training facilities at the leading Burnley Football Club as well as within the UCFB professional partner network which includes professional football clubs, rugby clubs, cricket clubs and ice hockey to name a few. Your studies will focus on the broad concepts involved in the sports business and surrounding industries. You will be introduced to the fundamentals of coaching, such as health and safety, risk assessments, the ‘coach’s toolkit’, sports development and exploring how sport is structured in the UK in a variety of settings and gain an understanding of the unique consumer behaviour within the sports industry.

As part of the unique Complementary CurriculumTM you will experience guest lectures and masterclasses from key industry professionals, such as Mike Phelan, former Manchester United Assistant Coach under Alex Ferguson.

52 Your studies will encourage you to gain an understanding of the challenges of the interaction between European Law and that of the governance and administration of the governing bodies. Modules will focus on sports business, domestic and EU sports law, the role of sports governing bodies and international sports business governance. You will also explore the legal challenges regarding the use of social media within the industry, recent case studies regarding drug abuse and racism in sport and the legal issues surrounding safety in sports stadia and of spectators (‘The Green Guide’). The broad spectrum of subjects covered, including domestic and international player contracts, loan agreements, transfer negotiations, disciplinary and regulatory problems, intellectual property rights, product endorsement and sponsorship deals, will help you apply theory to live projects to develop your employability skills and provide you with a balanced undergraduate degree in Sports Business & Sports Law.

Working in partnership with


Sports Business & Sports Law BA (Hons)

Location: UCFB Wembley Entry Criteria: 280-320 UCAS Tariff point score

Degree content Football is regulated by a complex pattern of law and regulation. The relationship between these two systems is not always clear and this can lead to confusion amongst those who work within the football industry. Football executives not only need to operate in conformity with the regulations established by the competent football authorities, but they must also ensure compliance with the law of the land. This complexity is increasing with media rights and merchandise being sold on a global basis and the introduction of UEFA’s Financial Fair Play regulations. This degree links the commercial and legal aspects of the sports business, understanding the ramifications of an industry which is increasingly affected by legal regulations, bringing football in line with other sectors. You will gain an insight and understanding of the relationship between law and the sports business industry, in terms of sports governance and administration. Through UCFB’s Complementary CurriculumTM you will benefit from our partnerships with industry-leading sports specialists and athlete managers including sports law specialists Beswicks Sports, learning from best-in-class sports law practitioners.

54 There are currently over a hundred stadia across the world under planning and/or construction. This degree will help you gain an understanding and research different international stadia, design processes, pitch construction, architectural challenges, and other important factors such as health and safety constraints. You will cover topics such as international retailing, international stadia and football infrastructures, the challenges of dealing with differing stakeholders, cultural differences and attitudes to corporate social responsibility. Lastly you will learn how to understand and formulate successful bids for global football competitions and events, developing your operational understanding of sports law with an international perspective, for example, international player transfers and migration and the development of a global strategy.


International Football Business BA (Hons)

Location: UCFB Wembley Entry Criteria: 280-320 UCAS Tariff point score

Degree content

The football business is a multi-billion pound global industry, which is growing exponentially all over the world. A country-by-country breakdown finds that the sports industry is growing faster than GDP both in fast-growing economies, such as the booming BRIC nations (Brazil, Russia, India and China), and in more mature markets in Europe and North America. The key drivers which fuel this market growth will be studied. These include understanding the nature of ‘fandom’, the growth and development of the international football industry, and the development of a global strategy. There are over 200 member associations all over the world who each govern and manage football in their country. Therefore, you will examine all of the international licencing schemes and regulations of the Global Confederation (OFC, AFC, CONCACAF, CAF, UEFA, FIFA), along with the implications of cultural differences linked to commercial and sponsorship opportunities. To support your learning, there will be opportunities for work experience both in the UK and internationally, between your second and third year. Furthermore, during your three years at UCFB Wembley, there will be opportunities to interact with global events at Wembley Stadium and Orlando City Soccer Club, Florida, thus applying your knowledge and increasing your competitive edge in the workplace. Your studies will provide you with an understanding of the broader global football industry and its history as well as contemporary challenges to provide a solid foundation for your degree. You will cover topics such as the nature of ‘fandom’, the growth and development of the international football industry and sports sponsorship specific to international markets. You will explore marketing in the football industry with an international perspective as well as an appraisal of the different types of league structures and franchises such as in the USA.

56 As part of the Complementary CurriculumTM, you will have the opportunity to plan, implement and evaluate your own retail and merchandising projects. This will be done in partnership with industry leading practitioners within Wembley Stadium and beyond. Modules will focus on sports business and also the foundations of merchandising and retailing and how they relate to the global sports business and surrounding industries. You will also develop an understanding of range selection, visual merchandising and the financial aspects of merchandising and retailing. These themes provide cornerstones of a successful retail business. This wide range of modules will help you apply theory to live projects to develop your employability skills and provide you with a balanced undergraduate degree in Sports Business, Retailing & Merchandising.

Wembley Store


Sports Business, Retailing & Merchandising BA (Hons) Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content Football and sports merchandise and retail, alongside TV and radio broadcast income and match day tickets, is one of the major income streams for the football industry. Beyond football clubs, leagues and associations, the manufacturers and retailers, such as Adidas and Nike, of football shirts, boots and other kits are some of the most successful, fast changing, fashionable and technologically advanced businesses in the world. The course provides the fundamentals of retailing such as range selection, visual merchandising, supply chain management, store location and multi-channel shopping. This is in the context of consumer buyer behaviour, especially one which is fan based, within a club setting. As retailing becomes more sophisticated there will be an increasing need to understand the opportunities available. The success of sports businesses is inextricably linked to their ability to maximise their merchandising and retailing opportunities and the ability to control the whole value chain and product life cycle. A key component to the course is understanding the unique tribal nature of sports consumers when compared to other retail markets. Therefore you will also cover logistics, perishability and the product life cycle.

58 You will be introduced to the world of sports psychology, examining social and developmental aspects and explore the areas of cognitive and biological psychology in order to gain a better understanding of the psychological impacts on the brain and body. You will examine the psychology of optimum performance covering theories that explain behaviour in sport and the skills involved to improve performance. Individuals’ attitudes and personalities and their impact on behaviour on and off the pitch are explored and you will research contemporary issues in sports psychology. There will be further opportunities to evaluate the similarities between the performance enhancing techniques of athletes and that of businesses to motivate employees’ performance, along with other topics such as strategic decision-making and how the psychological skills you have learnt can be applied to the management of a business team.

Guest speaker Clarke Carlisle provides an insight into life on and off the pitch


Sports Psychology BSc (Hons)

Location: UCFB Wembley Entry Criteria: 280-320 UCAS Tariff point score

Degree content Sports people have long known the benefits of what an understanding of psychology can bring to their performance. Athletes learn to motivate themselves in ways that they believe will improve performance, replacing self-doubt with positive thoughts about what they need to do in order to succeed. The ability to understand cognitive behaviour is also a key component of being a successful leader and manager. Others use visualisation, bringing to mind the sights, sounds and feelings of a successful performance in order to be better prepared for the real situation and plan their reactions to the many different things that might happen during a competition. This degree combines contemporary and traditional areas of research and theory in sports psychology. The traditional psychology component of the award consists of all the core areas of psychology (e.g. developmental, cognitive, psychophysiology, individual differences, research methods, social, historical and conceptual issues), along with the principles and skills of management within the football and sports industries, where you will have the opportunity to develop your psychological analysis skills on and off the pitch. This will be enhanced by our Complementary CurriculumTM where you will meet the best-in-class practitioners in the sports industries via our professional partner network, providing you with the opportunities to practice your knowledge and skills throughout your degree.

60 Your studies will cover the fundamentals of the sports business by exploring different sporting industries with a particular focus on the football and rugby industry. You will have an introduction to events and stadium management, and gain an understanding of venue and operations logistics to deliver credible events, hospitality operations and management, building leadership and management capabilities within the hospitality industry and understanding consumer behaviour associated with hosting major events. The degree will provide an insight into the managerial and business facets of delivering a safe and customer focused event experience. This includes exploring the hospitality and facilities operations and their impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and regulations, from liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials when hosting a community event.

UCFB students undertaking event planning sessions


Stadium & Events Management BA (Hons)

Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content The global sports events market is worth in excess of £35 billion. Stadia represent major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity. They are now seen as not just sports venues but as venues for many activities outside of the sporting arena. Most stadia are mainly used for circa 35 days per year for their core sporting activity. The challenge for your generation is to maximise stadium utilisation for the remaining 330 days a year. Wembley Stadium for example has hosted almost 200 events since 2007, combining domestic and international matches with concerts featuring stars such as Robbie Williams and Bruce Springsteen, in addition to hosting motorsports, NFL and rugby events. In this way an organisation’s assets are maximised to ensure sufficient financial returns to repay the capital outlays. Students will gain an understanding of developing a compelling visitor experience and a safe environment, analyse the various stakeholders in presenting an event, and understand operational planning and the financial underpinnings needed to ensure income streams from a number of sources. Within the UCFB Complementary CurriculumTM, you will be invited to design, manage and implement your own stadium events.


Through UCFB’s unique Complementary CurriculumTM, you will undertake placements of up to six weeks in your first and second year and 15 weeks in your third and fourth year, and will have the opportunity to gain National Governing Body qualifications in a variety of sports. Work placement opportunities exist within local schools and colleges, sports clubs and societies, and community groups, to enable the development of practical skills and teaching capabilities.

UCFB Team Training at Turf Moor, Burnley


Physical Education BA (Hons) with QTS

Location: UCFB Wembley & UCFB Burnley Entry Criteria: 280-320 UCAS Tariff point score

Degree content The London Olympic Legacy and the Youth Sport Strategy have been instrumental in linking schools with sports clubs and encouraging sporting habits for life. Government initiatives pledge to invest funding in organisations and projects to create more opportunities for young people to play sport and to nurture and develop talent. This degree responds to the changing demands of physical education, combining both the practical and theoretical study of the techniques and skills involved in the teaching and learning of sport. This four-year degree programme will prepare you to teach in secondary, tertiary and further education. Applied practical skills, child development, pedagogical skills, sport policy and practice, performance and analysis are studied in-depth in order to fully explore the fundamentals of physical education. Practical and academic studies analyse the effects of exercise on the body and a range of physical activities experienced at all levels, from elite sportsmen and women to children. Modules throughout the four years of study include the six main Physical Education (PE) activities; foundation of sport, the human body, behaviour management, assessment methods, teaching pedagogy, teaching and learning environments, personal, social, health and economic (PSHE) education and a professional research project. You will cover areas on the National Curriculum such as games, athletics, swimming, dance, gymnastics and outdoor adventurous activities.

Your studies will include the core functions of hospitality business management and will allow you to find your feet academically alongside developing your contextual knowledge to support your integration of theory with practice. You will develop your understanding of hospitality and people management and have the choice of elective modules to specialise in marketing, media or finance. You will analyse and evaluate global sources of revenues and operational management. The final year will see the development of a hospitality related research project on a topic chosen by you, together with leadership and management and an elective module providing you with a balanced undergraduate degree in International Hospitality & Management.

Corporate events at Burnley FC

Corporate events at Wembley Stadium

Working in partnership with


International Hospitality & Management BA (Hons)

Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content There are more than 258 million jobs worldwide in the international hospitality industry which generates 9.1% of global GDP. Extensive career opportunities are continually being created in facets such as hotels, travel and transport, tour operations, resorts and destinations, catering, event coordination and tourism attractions. This programme incorporates the underlying theme of business management, supported by its unique contextual setting near the heart of Club Wembley. Corporate hospitality is one of Wembley Stadium’s core revenue streams and supports the choice of location for this degree. Students will develop technical and practical skills to support their acquired business acumen as they aspire to become managers in the hospitality and events industries. You will examine core management functions such as business administration, finance, marketing and human resources management. These will be supported by the analysis of global impacts on the hospitality business, food and beverage management, events planning, consumer decision making, operational management, health and safety, marketing communications and leadership. The degree will enhance your ability to be a flexible employee within a diverse industry and you will be encouraged to maximise your work based opportunities throughout your studies through UCFB’s Complementary CurriculumTM. You will have the opportunity to apply for work experience with Delaware North, world leaders in events management and hospitality at Wembley Stadium and a range of venues.

66 With access to the purpose built strength and conditioning facility you will learn the fundamentals of training programme development, anatomy and biomechanics, the musculoskeletal system, applied strength and conditioning, sport performance psychology and exercise and fitness. Sport & Exercise Science graduates are strongly placed for careers in research centres, healthcare, health and medical related professions, professional sport and exercise environments, public services or for entry to postgraduate courses in a wide variety of areas such physiotherapy, dietetics and teaching.


Sport & Exercise Science BSc (Hons)

Location: UCFB Burnley Entry Criteria: 280-320 UCAS Tariff point score

Degree content Sport is a truly significant social phenomenon which impacts on people’s lives in a number of different ways. It is increasingly seen as a force for good, bringing together communities at both local and global levels, improving the nation’s health and helping to tackle a range of social problems and issues. As a result, all aspects of sport development continue to be high on the government agenda and this expanding industry seeks vibrant, qualified and experienced sport development officers and coaches to deliver on sport policy at participatory and elite levels of sport. This programme will enhance your knowledge of applied areas such as exercise physiology, exercise psychology, anatomy and kinanthropometry, exercise prescription and instruction, sport biomechanics, sports nutrition and strength and conditioning. The course offers a number of options to enhance knowledge and understanding of related disciplines such as performance analysis, exercise referral and sports injury and rehabilitation. You will gain an understanding of the fundamentals of diet, exercise and health, and of how nutrition impacts upon sports performance. Academic classroom and laboratory based studies combine with the opportunity to work alongside nutrition practitioners to enable you to understand and succeed within the industry. You will develop a knowledge of food development and health promotion, nutritional theory and policy to enable you to give professional advice on diet and exercise in a variety of settings.

68 This degree will focus on the fundamentals of the music and entertainment industry, exploring music cultures and the industry environment to gain a clear understanding. You will study the principles of marketing and management and their application within the diverse and dynamic live music and events industry. You will study the role of the music and entertainment manager and entrepreneur further, developing the vocational skills and knowledge relevant to the particular requirements of the world of music, live events and entertainment. Event management will be covered in-depth, with work experience in key venues, not least Wembley Stadium itself, to support the academic study of event theory and production. You will cover the legalities and protocols of the music and live events industry, with particular focus on intellectual property and application of the law. You will gain an understanding of the strategic management of music and events with key insights from leading professionals in the industry. You will undertake a related research project (dissertation) on your chosen topic.

Wembley Stadium, London, home of UCFB Wembley


Music & Live Events BA (Hons)

Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content Whether you aspire to be a tour manager, venue manager, promoter, stage manager or festival organiser, you will learn what it takes to make a successful career in the music and entertainment industry. In addition to the management and business content of the programmes, you will also explore the social and cultural factors that impact upon the production and consumption of popular music. The live sector of the music industry has exploded in recent years. There are more festivals, more venues and more gigs than ever before. This innovative degree, developed in close consultation with the industry, has been designed to equip students with the management skills required to take on the challenges of working in this diverse and exciting employment sector. Solid business, marketing and management skills are underpinned with a detailed understanding of the unique nature of working in live music and entertainment management. The programme has been designed to give you a broad overview of a wide range of music and entertainment industry activity, with the opportunity to gain experience from world-leading organisations and global names in the music business, learning first-hand from music and events teams at Wembley Stadium and their partners.

70 Your studies will focus on the foundations of media communications and how it relates to the sports business in particular. You will learn through an integrated mix of academic theory and practical application, taught by staff who have not only academic experience but expertise acquired from working in the national media at many levels. The degree culminates in a research project which gives you an opportunity to select an area or topic you are passionate about and investigate it through liaising with some of the major names in that field.

UCFB students develop communication skills in a real life environment with Neil Doncaster, Chief Executive of the Scottish Professional Football League

UCFB students attend a press conference at UCFB Wembley


Sports Business, PR & Communications BA (Hons) Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content Communications are essential to all sports, not just the means of communications, such as the different media channels, but also the ‘how and why’ of communications. How do sports organisations, clubs, stars and other athletes get their message to the public without it being distorted or diluted in the process? Sports pages at the back of the newspaper have given way to sports supplements, specialist magazines, television programmes and whole channels. Meanwhile social media such as blogging and Twitter has opened up the lines of communication to everyone with an interest in sport. All sports increasingly need media professionals working for them. Understanding the requirements of different media, and those being developed, is essential for any organisation in a digitally interconnected world. This degree will deliver a comprehensive preparation for a career in the field of sport PR. It is a challenging and exciting programme which has been designed to thoroughly prepare you for working in a press or communications role, or as a specialist in public affairs or corporate communications within the sports and related industries. Through UCFB’s Complementary CurriculumTM you will have the opportunity to interact with leading practitioners at football clubs and within the media. You will gain unique insights from current and former Directors of Communications at leading football clubs who have a wealth of experience within the industry.

72 As part of the Complementary CurriculumTM you will hear from Chair of the UCFB Advisory Board Brian Barwick, Chairman of the Rugby Football League and Super League and former Chief Executive of The Football Association. Brian has a vast experience of broadcasting from his time as head of television sport at the BBC and at ITV, where he negotiated the rights for ITV to televise sporting events and created the ITV2 channel. He has covered many major global sporting events including the Olympic Games, World Cup and Jonny Wilkinson’s famous drop goal in the last minute of extra time against Australia in the 2003 Rugby World Cup Final to name a few.

UCFB students undertake practical broadcasting sessions

Brian Barwick, Chair of the UCFB Advisory Board

UCFB student Alex broadcasting pitchside


Sports Business & Sports Broadcasting BA (Hons) Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content When the English Premier League increased the number of matches available for live broadcast from 138 to 154 per season, they auctioned 116 to BSkyB and 38 to BT. The price was approximately £6.5 million per match or around £1,200 per second of game time, totalling in excess of £3 billion overall. Sports broadcasters ESPN and Sky Sports were second and fourth respectively in Forbes Magazine’s top 40 sports company brands of 2013. The top 10 sports events had a brand value of almost £1 billion. Together sports business and sports broadcasting are one of the biggest businesses in the world. It is impossible to imagine one without the other. Therefore this degree programme is designed for those who are interested in working in a fast-growing, exciting industry who are interested in developing a range of management, business and entrepreneurial skills or fascinated in working as broadcasters - either in front of or behind the camera. You will gain an understanding of the diverse levels of both sports business and broadcasting, whether it is commercial, event day and sponsorship revenues or rights management and audience profile; whether it is studio and outside recording technologies or match commentary, match reports, television presenting and interviews. You will have the opportunity to work with broadcasting specialists at Wembley Stadium to understand how it works both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.

74 You will develop an appreciation for motivation, team building and performance related pay, develop an awareness of the role of management in complex human activity systems, the role of information systems such as Customer Relationship Management (CRM) and leading edge ticketing software. Finally, in the third year of study, you will be guided to develop your own research in this field to successfully complete your dissertation. Any sports manager has to be aware of the bottom line, deliver revenue streams and profits for the organisation, which serve to improve facilities or improve the arena’s environment. Expertise is required in all fields, you will develop your academic skills alongside practical experiences of negotiation, pitching for business and presenting business plans.


American Sports Business Management BA (Hons) Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content Professional sports are central to American culture. Not only is the Super Bowl the most watched event each year on television, American football fills the top two slots of most-watched television programmes in the USA each week. College sports in particular are integral to American culture, with even low league college stadia holding tens of thousands of fans. Interest in American sports in the UK itself is growing, with the annual NFL International Series being held at Wembley Stadium since 2007 when the first 40,000 tickets sold out in the first 90 minutes of release. American Sports Business Management will provide you with a strong business studies foundation and an understanding of the unique challenges and issues facing sports management. Your studies will follow a business and sports framework, providing a context to sports business. The three years of study will develop your business acumen across several disciplines, such as marketing, entrepreneurship and strategic management. Additionally, you will study a degree pathway of American Sports Management with modules that will develop your ability to successfully work in this field.

76 This degree combines an engagement with the academic discipline of history with a review of sport’s growth, in social, economic and cultural terms, across the nineteenth and twentieth centuries both in Britain and globally. The history modules run alongside the common core of the UCFB business degrees programme in all three years of study, providing an in-depth insight into the history of sports such as sport, writing and history, the history of football and rugby, social and cultural contexts of sport, politics and policy, researching sport history and the social contexts of events, alongside the fundamentals of business management.

Burnley's first goal after three minutes against Manchester City during the Division One League match at Maine Road, Manchester (1960)


Sports Business & Sports History BA (Hons)

Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content We must study the past to understand the future. Sport has been present since the beginning of man, with prehistoric cave paintings depicting wrestling and swimming. Studying the history of sport can not only tell us about the constantly changing sport environments but can also be key in the study of social change and development. The modern world of sports business is based upon a hunger for the sense of escape, commitment, fun and passion that playing, watching, reading about and discussing sport can deliver. Sports business, in all its varied forms, feeds and services the demand for physical recreation that helps shape the lives of countless millions globally. Beyond the adrenaline-rush, sport has deep meaning, commands attention, and helps shape the identity of individuals, groups and nations. What better way of understanding sport’s unique place in society than by examining its development over time. Increasingly, sports clubs and organisations at all levels are developing a greater awareness of their histories and heritage to ensure, in an age of global commercialism, that they remain relevant within their local communities. This interest is reflected in the literature and publicity surrounding sport, in sports merchandising and image-creation, public engagement, public history, and heritage and museum links.

78 As part of the Complementary CurriculumTM you will have the opportunity to undertake additional qualifications to enhance your professional capabilities and portfolio, such as FA Coaching Awards, First Aid and sports leadership awards. Access to purpose built strength facilities will facilitate the practical coaching and fitness elements of the programme. Work placement opportunities will exist with local football clubs, local schools and community initiatives and in your final year you will undertake a research project which will build upon your academic and practical capabilities and experience.

UCFB Men’s first team


Sport & Community Development BA (Hons)

Location: UCFB Wembley & UCFB Burnley Entry Criteria: 240-280 UCAS Tariff point score

Degree content The sport industry is forever expanding and continues to have an impact on people’s lives, whether in terms of health, fitness, participation, excellence or just for enjoyment. The Olympic Legacy has brought the role of sport in society to the fore and its impact on public health, widening inclusion and regeneration is widely recognised. Furthermore, in the last decade, the UK government has introduced a number of social policy strategies to harness the potential of sport in developing and maintaining community development and social cohesion. These range from initiatives to raise aspirations in areas of deprivation and social immobility, to the improvement of health and wellbeing through education and physical activity across all ages. You will gain an extensive understanding of the ideologies, paradigms, concepts and theoretical fundamentals of sport including sports development, anatomy and physiology, sports psychology, and the infrastructure of sport, enterprise and research skills. Graduate opportunities can involve working for football clubs, local sports clubs, national governing bodies, private organisations or progression to a teaching qualification.

80 Wembley Stadium home team changing room


Sports Business, Sponsorship & Advertising BA (Hons) Location: UCFB Wembley Entry Criteria: 240-280 UCAS Tariff point score

Degree content In one year alone, over 30% of all advertising expenditure is typically internet based and over £5 billion is spent nationally advertising on online platforms. This expenditure is set to continue to rise with the continued expansion of social media platforms. In today’s fast paced business environment, all clubs seek to maximise revenue streams. Advertising plays a role in achieving this, from perimeter advertising and advertising in programmes and magazines, to clubs themselves utilising social media platforms to generate traffic to the club website to drive revenue. Sponsorship plays a vital role in forming partnerships with global sports clubs. Expertise is required in all fields, and this is a degree programme to develop your academic skills alongside practical experiences of negotiation, pitching for business and presenting business plans. Your studies will follow a business and sports framework to provide you with an understanding of the fundamentals of sports business. You will develop your business acumen across several disciplines, such as marketing, entrepreneurship and strategic management. Sponsorship and advertising modules will develop your ability to successfully work in this field. You will develop an appreciation for digital marketing and advertising and an awareness of the role of sponsorship for brands and individuals. In your final year you will develop your own research in this field to successfully complete your dissertation.


What UCFB is Looking For

The UCFB Student ‘DNA’

What is important in all of our students is passion, motivation and being the best you can be. You will be best at something, maybe in the room, or maybe in the world and it is the responsibility of you and UCFB to identify that as early as possible. As with any other academic institution, it requires academic competence but in the case of UCFB, it must be enhanced by a wide-ranging profile. Within this profile we look for people who are involved in activities that display motivation and commitment. This could be playing sport, coaching, working in a family business or volunteering for charity work. Students at UCFB are expected to work hard and play hard. You’ll expect a lot from us but this is bi-directional and we expect this to be reciprocated by you as a student. This is an exciting time for you and we aim to harness your raw talent and create a quality business professional. You will be able to display your UCFB DNA, passion and motivation in your personal statement and during your visits to UCFB on Open Days and when you meet with our Provost & Chief Executive Prof. Philip Wilson.





Respect Attention to detail Always be the

best you

can be


George develops expertise on and off the pitch Turf Moor, home of UCFB Burnley

I have always been a huge football fan so to get to play for Manchester United Deaf Team is amazing and to play to a crowd of this size is a dream come true. I have ambitions to play for Team GB in the future.


George Stockton Football Business & Finance student George is in his second year of study at UCFB having previously achieved a BTEC National Diploma in Sport at Gloucestershire College. The degree has provided George with an insight into the impact football clubs have both as global brands and local businesses. Following a vigorous application process, George secured a summer placement at Wembley Stadium as Tours and Retail Assistant. This enabled him to gain a key insight into the commercial and tourism elements behind the stadium and understand how a stadium’s potential can be maximised other than for match days and concerts. A keen football player, George has recently been selected from thousands of other hopefuls to play for Manchester United Deaf Team who are supported by more than 1,000 fans. Part of the Manchester United

Foundation, George’s appointment to the team follows a summer of training with the Team GB Deaf Men’s Football Team. George’s passion for the game translates well into his studies and his experience of playing for such a highly regarded team will ensure a fully rounded knowledge of the industry both on and off the pitch. Through the Complementary CurriculumTM, George has benefited from hearing from guest speakers, in particular former professional footballer and PFA Chairman Clarke Carlisle, who he found inspirational with his honest insights into the industry.


How to Apply

You apply through the normal UCAS process. If you have any questions regarding applying to UCFB, please contact our Student Recruitment & Admissions Office on 0843 208 2222 for help and advice on the application process. When you fill in your UCAS form, make sure you quote the UCAS institution name and code: BUCKS B94. Quote campus code D for UCFB Wembley and campus code F for UCFB Burnley.

You can obtain a UCAS form from your school or college or from

Other entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football sports industries. Please see the individual page of your preferred degree course for our UCAS tariff point score entry criteria.

Other minimum requirements

Applicants will normally have achieved one of the following:

A minimum of 2 A Levels or equivalent International Baccalaureate (minimum of 24 points) A National Diploma or Certificate in an appropriate subject at Distinction An Advanced GNVQ in an appropriate subject at Distinction An Access Course: minimum of 60 credits, including at least 45 at Level 3 An equivalent Level 3 qualification.

87 COME & MEET US at one of our open days. See /open-days

COMPLETE your UCAS application form


your UCAS application form in January 2015

Applicants should have a strong GCSE profile, including English at Grade C, or equivalent and Maths at Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sports Psychology). Other qualifications, including overseas, may be considered. Applicants for whom English is a second language should have achieved IELTS 6 or equivalent for entry into Level 4.


UCFB in September 2015 to get behind the game

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience. All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our Complementary CurriculumTM involving high profile guest speakers, master classes and short course opportunities.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS Committee and must be supported by the Academic Department.

WE WILL CONTACT YOU to let you know if your application has been successful


for student finance. Visit /studentfinance


Student loans

All eligible full-time undergraduate students can apply for a loan to cover tuition costs irrespective of household income. You can choose to pay all or part of your tuition fees while you study and apply for a reduced loan to cover the remainder. The money you borrow will be paid directly to UCFB on your behalf.

Living costs

Full-time students may be entitled to a maintenance grant towards living costs such as food, accommodation and travel. Students from families with incomes up to ÂŁ42,000 will be entitled to a partial grant. Loans for living costs are available for all eligible full-time students.

We provide a friendly financial support service to answer your questions. For further information and a full list of our current fees, visit, e-mail us at or call our Student Recruitment & Admissions Office on 0843 208 2222 Further details and updates can also be found at www.studentfinance


Money Matters Tuition fees

Eligible students will not have to pay upfront for their tuition, the cost of tuition will be covered by a loan. Loan repayments are assessed fairly and simply. You will only start to repay your loan costs once you have been graduated for a year and are earning ÂŁ21,000 per annum or over (subject to inflation). You will pay 9% of any income above your core salary on a monthly basis. If your income drops below ÂŁ21,000 for any reason, your repayments will stop.

UCFB students Laurie, Abbie and Antar at UCFB Burnley


Student Accommodation

We provide accommodation for full-time registered students at each of our campus locations. Each of our Halls of Residence are located within walking distance of our campuses. We have a strong commitment to the pastoral support of our residents. At all our Halls of Residence a pastoral team encourage a safe, secure and happy residential living environment and provide discreet support for students when they need help, whether practical or emotional.

The Crown Adjacent to the town centre, the Crown contains en-suite rooms with bath/shower facilities, laundry and Student Union Bar with Sky Sports, X Box, dance floor and DJ box.

The Sparrow Hawk

UCFB Burnley

Just 5 minutes’ walk from the town centre and with parking facilities available, the Sparrow Hawk caters for all students’ evening meals and has en-suite rooms in small, medium and large sizes.

All our rooms at UCFB Burnley are en-suite, furnished and have a flat screen television. A coin operated laundry, situated in the Crown Halls of Residence, is available for all students. WiFi is available only in communal areas to encourage social collaboration. Breakfast and evening meals are provided Monday to Friday during term time at the dining hall situated at the Sparrow Hawk Halls of Residence. The menu makes provisions for vegetarian and Halal diets, and most dietary requirements can be catered for when notified in advance.


UCFB Wembley

Situated 5 minutes’ walk from UCFB Wembley, and just minutes from Wembley Park underground station, Victoria Hall offers modern student accommodation in the vibrant capital. Furnished to a high standard the halls have contemporary fully-equipped kitchens, free WiFi and broadband internet. Communal areas with flat screen TVs provide a relaxing environment in which to socialise. Victoria Hall has a 24 hour security presence, CCTV and secure access entry systems, and an onsite management and maintenance team, ensuring our students’ safety and security.

In-room flat screen TV

Quiet study area (with WiFi)

iPod docking stations

Breakfast and evening meal provided

DVD player

Further details, including fees and room specifications, terms and conditions can be found at or contact us on:

Tel: 0843 208 2222


Images provided by Victoria Hall


Learning Support

At UCFB we are committed to supporting all of our students, and we firmly believe that meeting their individual needs is key to their success. Our dedicated Learning Support Team provides various forms of support, ranging from mentoring and study facilitation, to special assistance and library support.  We offer support to students with education needs such as Dyslexia, Dyspraxia and other forms of learning difficulties in addition to those with physical requirements.  Student Finance England offer a Disabled Student Allowance for students who need this support, and our team offer advice and guidance on how to complete the applications for these.  If you would like further information or advice on the Learning Support provided by UCFB, please call us on 0843 208 2222 or email


Volunteering and Mentoring We have excellent relationships with local schools and community organisations. As a student at UCFB you will have the opportunity to get involved with volunteering and mentoring projects. UCFB Student Mentors are placed within a position of trust and confidence, in some cases dealing with personal matters that they have not encountered before and, in the process, learn a great deal about real life themselves. As a carefully selected and trained undergraduate Mentor you will work with local school pupils on a range of skills from building confidence and motivation to specific areas such as supporting languages, literacy and numeracy – using your own personal experiences and the context of the football and sports industries to be a positive role model to inspire and motivate your Mentee. In return, you will develop your leadership, communication and motivational capabilities in preparation for your future professional careers.


School & College Partnership Programme

We work hand in hand with members of our School & College Partnership Programme, providing a number of key advantages. We offer the opportunity for our partner schools and colleges to use our teaching facilities at the UCFB Wembley and Burnley campus sites for teaching, and provide access to our Executive Speaker Series. Students will also be invited to exclusive UCFB events, participate in taster activities and receive priority when arranging group visits to UCFB ahead of starting their UCAS applications.

The UCFB Bursary & Scholarship Programme

UCFB runs a Bursary & Scholarship Programme for students who wish to study at UCFB and are currently attending one of the colleges or sixth forms in our School & College Partnership Programme.

Pupils from Lymm High School, Cheshire visit UCFB Burnley


The UCFB Scholarship

A scholarship award may go towards reducing a UCFB student’s tuition fees based on the criteria agreed with UCFB and a college or sixth form which is part of our School & College Partnership Programme. This may include students who have attained particular sporting achievements at county level or above, or demonstrate strong academic performance.

The UCFB Bursary

An academic bursary of up to ÂŁ1,500 may be awarded to fully enrolled UK students who are progressing to UCFB from a college or sixth form which is part of our School & College Partnership Programme. This can be used towards studying costs e.g. books, transport and/or accommodation, subject to meeting relevant criteria.

The Bursary & Scholarship Application Process

In order to apply for a bursary or a scholarship award, you need to apply through your college or sixth form. You are required to submit a personal statement of a maximum of 1,000 words. This should reflect your personal characteristics, business awareness and interest, indication of your financial hardship and preference of bursary or scholarship award. If you would like more advice on how your school or college could become a member of the School & College Partnership Programme, please contact us on 0843 208 2222.

Pupils from Lymm High School, Cheshire visit UCFB Burnley


Women in Football Business

We work closely with the national Women in Football network, comprising professional women working in and around the football industry, celebrating their accomplishments, lobbying for change, challenging discrimination and developing networks. UCFB provides regional office bases and business services to the Women in Football network and in return the network provides inspiration and motivation to UCFB’s female students.

We are proud to host an annual UCFB Women in Football Business (WiFB) Forum where some of the most influential and successful women in the world of football business address key issues about the past, present and future of the game to raise awareness about working in the business side of the industry. Students hear from best-in-class professionals such as Jacqui Oatley, BBC sports presenter and first ever female football commentator; Anna Kessel, Sports Writer for The Guardian and Observer; Margaret Byrne, Chief Executive of Sunderland AFC, Susan Black, Director of Communications at Liverpool FC; Samantha Gordon, Director of Finance at Norwich City FC and Lindsey Jackson, Director of Event Owner Delivery at The FA & Wembley Stadium. As a result of the networking opportunity at the Forums, Football Business & Finance students Natalie Gradwell and Leah Jakeman have pursued opportunities to be mentored by role models in the industry; Natalie with Samantha Gordon, Director of Finance at Norwich City FC, and Leah with in-house lawyer at Liverpool FC, Natalie Wignall. UCFB Sports Industry Liaison & Ambassador Rachel Brown-Finnis, Everton and England Goalkeeper, draws on her experience in the industry to provide insights and inspiration for students. Rachel is instrumental in the mentorship and guidance of female students aspiring to a career in the football business and sport industry.

Football Business & Media student Chloe Simpson interviews Natalie Wignall, in-house lawyer at Liverpool FC

Marie Head, Event Services Manager for Club Wembley, guest lectures at UCFB Wembley

UCFB students Abbie and Faye on the pitch at Wembley Stadium

L-R Anna Kessel, Susan Black, Jacqui Oatley,Samantha Gordon and Lindsey Jackson at the WiFB Forum

UCFB Student Gabby with Mandy Shaw, Manager Wembley Stadium Consultancy at Wembley Stadium


UCFB Future Women in Football Committee At UCFB we are dedicated to identifying and nurturing the future generation of women in the football and sports industry. Established and coordinated by UCFB students, the UCFB Future Women in Football Committee (FWIF) is a business-networking group for professional female students who aspire to a career in the football industry. With over 15 million people employed in the sports industries across the EU (Source: EU White Paper), FWiF understands that women are becoming an increasing proportion of the football industry and therefore aims to inspire and nurture its members by offering them a networking platform. The FWiF network listens to its members, celebrates their achievements and provides the support they need to fulfil their potential. The Committee are dedicated to ensuring members identify and embrace opportunities within the sports industries and champions members throughout their career journey.

UCFB students meeting Sue Smith at UCFB Burnley

UCFB students with Sue Mott, Susan Black, Natalie Wignall, Samantha Gordon and Lindsey Jackson at WiFB Forum

UCFB students meeting (L-R) Kelly Simmons, Samantha Gordon and Sue Smith at the WiFB Forum

UCFB student Gabby at the WiFB Forum


I am fortunate to be mentored by Samantha Gordon, Director of Finance at Norwich City FC, and I am keen to follow in her footsteps in the future.

Natalie Gradwell with The FA Cup at Wembley Stadium


Natalie Gradwell Natalie joined UCFB from Blackpool Sixth Form College where she studied A Levels and the IFS Diploma in Financial Studies. She chose UCFB chiefly for the facilities and individual approach. Natalie acts as Student Ambassador for UCFB and is keen to share her positive experiences with future students. Natalie attended the Women in Football Business (WiFB) Forum held at UCFB which provided an insight into potential future careers and introduced the students to successful business women currently working within the football and sports industries. The panel of speakers included Jacqui Oatley of BBC Sports, Kelly Simmons of The Football Association and now Director of the National Game, Margaret Byrne, CEO of Sunderland AFC and Samantha Gordon, Director of Finance at Norwich City FC. The event was hosted by Sue Mott, experienced freelance journalist and BBC Sports broadcaster.

During the event, Natalie approached Samantha Gordon, Director of Finance at Norwich City FC who agreed to be Natalie’s mentor throughout her studies at UCFB, in addition to providing a finance internship opportunity for Natalie at Norwich City FC. Natalie herself aspires to become a Financial Director within the football industry.


UCFB students enjoy the facilities and entertainment at the UCFB Burnley Students’ Union


UCFB At UCFB, the Students’ Union’s role is to support and represent UCFB students and make their experience as exciting and rewarding as possible. This includes representing students on a variety of issues and providing as many opportunities as it can. The Union is also responsible for student involvement; ranging from coordinating ambassadors and aiding communication with UCFB management, to planning events and sustaining sports teams, clubs and societies. Each of the representatives in the Students’ Union has been democratically elected for their posts and as a result take great pride in their roles at UCFB. The SU President and their team pledge to fulfil them to the very best of their abilities, in the hope that current and future students thoroughly enjoy their time at UCFB and are well represented at all times.

A sample of the roles which are elected in the Students’ Union are:

• • • • •

President Vice President Treasurer President of Football Women’s Officer

• • • • •

Sports Officer Entertainment Officer Fundraising Officer Social Awareness Officer Diversity Officer

The UCFB Burnley Students’ Union bar


UCFB Football Teams’ annual trip to Salou

UCFB Men’s First Team competing in the BUCS League

UCFB works closely with the Rugby Football League (RFL)

UCFB Women’s Football Team

UCFB Rugby Team The UCFB Snow Sports Society


UCFB Athletics’ Union

Sport is an integral part of student life at UCFB. The UCFB Athletics’ Union enables all undergraduates to take part in sport throughout their academic career. We provide opportunities for students to play competitive and recreational sports every evening and weekend throughout the academic year. We compete against universities in the British Universities and Colleges Sports (BUCS) Leagues, with fixtures played at professional sports facilities every Wednesday afternoon during term time. It is the perfect opportunity to get involved and represent UCFB in the Football, Rugby or Tennis Teams, amongst other individual sports such as martial arts. There are also plenty of possibilities to enjoy recreational sports, whether you are an expert or simply looking to try something new. For example, you can join our Snow Sports Society for regular trips to the UK’s longest indoor skiing and snowboarding slope, spend an afternoon in stunning countryside for a round of golf with friends or work out in our weekly strength and conditioning sessions with a qualified personal trainer. Students are fortunate to have the provision for an intra-university football league to allow all students to play competitive football with their peers at any standard. We also have qualified coaches offering tuition in basketball, futsal and badminton throughout the week for any student who would like to take up the sport. At UCFB we are one of only a few recognised referees’ hubs across the UK. All students have the chance to qualify as a referee, gaining experience with local leagues and earning money whilst studying. You may have the chance to travel abroad with the UCFB Athletics‘ Union. We provide annual football tours to Spain and winter ski trips to European destinations. We cater for all sporting needs. There are abundant opportunities to set up new sports teams, write reports on crucial matches throughout the year or even get involved from an organisational perspective. It’s a great way to improve your social scene, develop your sporting skills and keep fit during your time at UCFB.


Balancing my studies and coaching commitments has given me the ability to prioritise my workload and work well under pressure.


Toqir Hussain Toqir joined UCFB in September 2011 from Nelson & Colne College having completed a BTEC National Diploma in Sport Development. He is currently in his third year of study on the Football Business & Marketing degree, which has allowed him to gain strong leadership skills and add an array of experience to his portfolio. Toqir has a keen passion for playing sport, having represented North Lancashire and Pendle Cricket Club when he was younger. Toqir now focuses mainly on coaching sport in addition to playing. In his time at UCFB he has pursued many exciting coaching placements and achieved various training and development awards throughout his studies. These include The Football Association (FA) Level 1 and 2 in Football, The England and Wales Cricket Board (ECB) Level 1 and 2 in Cricket, Community Sports Leader Award and The FA's Disability Football Coaching Award.

At present, Toqir applies his coaching skills as a community coach at Burnley Football Club. This role involves him delivering club workshops in both schools and clubs, whilst also going out into the local community of Burnley and delivering campaigns related to many sports. Toqir also currently undertakes the role of Assistant Sports Lecturer at Nelson & Colne College, organising lesson plans and match fixtures for students and coaching the ladies’ football team. Much of Toqir’s work experience has allowed him to become a confident, forward thinker who has the ability to break down barriers and connect with people from all backgrounds. Toqir believes his skills will be very valuable upon graduation, and will allow him to gain his dream job in a coaching role.


For full details of our tuition fees and further information for international students, contact the Student Recruitment & Admissions Office at: or


International Students UCFB welcomes students from all over the world of different nationalities. The football and sports business is a truly global industry with star players on and off the pitch from so many different countries. UCFB is determined to play its part in ensuring that the next generation of sports business executives reflect the diversity already there on the pitch. We are therefore keen to go beyond welcoming international students and encourage them to do much more. We provide an integrated international environment for all our students. Our team has in-depth experience of nurturing international student communities, so we know how important it is to provide constant support, monitoring and feedback. We deliver support on an individual basis to ensure any challenges from relocation are dealt with quickly and confidentially. All international students are given a thorough introduction to the United Kingdom, including organised visits during the year as well as orientation opportunities during your time at UCFB. We expect our alumni will go on to become leading figures in all market sectors internationally. Friendships formed as students will lead to a network of informed professionals around the globe – our alumni family. All of this is, of course, dependent on applicants securing permission to study in the UK. Given the international climate, this is a challenge which should not be underestimated. We therefore encourage prospective students to engage in dialogue with us at the earliest opportunity.


International Centre of Football Research

The International Centre of Football Research (ICFR) based at UCFB, with industry leading academics and practitioners of the highest level, provides research and guidance to the football industry. The ICFR will produce a number of publications such as the Journal of Football Business, which will publish research from leading academics and practitioners in football-related matters. This includes articles that reflect and address the practical realities of the football industry. This will reply to concerns expressed by employers that management education rarely engages with the real world. This journal encourages submissions from across the industry to discuss topical issues ranging from dealing with crisis management to employment of administrative talent and finances to stadia development. The Centre is currently supporting Sport Psychology research focused on the relationship between perfectionism and psychological wellbeing in sports professionals. This explores what is currently known about the potentially debilitating effects of this personality characteristic, identifying common outcomes experienced as a result of perfectionistic achievement striving, and considering how these outcomes influence the psychological health of young footballers and sports professionals. This includes both primary research amongst elite footballers to empirically test how perfectionism influences their experiences and secondary research of respected literature in the field to identify organisational factors involved. The outcomes of the research will identify methods of managing perfectionistic thinking in academy players in order to ensure that developing athletes exhibit adaptive rather than maladaptive patterns of motivation as they prepare for the demands of the professional game.


Research and our Students

The UCFB Student Research Group allows students to flex their skills and talents in researching contemporary issues and challenges faced by the football and wider sports industry. These activities are supported and led by senior academics in our institution. Our students benefit immediately from being taught by researchers who are leading the way in deepening our understanding of central issues in the industry, including governance, regulation, finance, ethics, ownership, grassroots development and fan engagement. In the longer term, students and the wider football business will benefit from this approach of surrounding those planning a career in the industry with our commitment to first class research. Our students will become a generation of football business leaders who regularly commission research that adds value to their organisations, to the game and to the wider industry, community and society.

UCFB students conducting research in the UCFB Burnley Library


Working at the WFA National Symposium at the Emirates Stadium was a great experience. It allowed me to broaden my knowledge of both the performance and business side of the game.


Harry Tomlinson Harry, currently in his final year of the Football Business & Finance degree, has gained a range of work experience which has provided a varied insight into football and sports business operations. Harry had the unique experience of working at football4football, managing their social media presence and updating the website content.This gave Harry an insight into the importance of both media and marketing within the football industry and allowed him to transfer skills from the Understanding Football Business module into a working environment. In addition to general marketing strategy, he was given a detailed introduction into the use of content resource management systems giving him a platform for media development.

event management experience he gained was invaluable given the requirements of organising such an event in a non-EU country with unfamiliar regulations and customs.

Harry completed a placement with International Sport Management which gave a great insight into the internal procedures in a high pressured work environment. He had the opportunity to join meetings to plan the organisation of the 2012 Turkish Airlines Open which hosted six of the world’s top golfers. The

Harry has also completed placements at Chorley FC and Stockport County FC, managing their social media platforms and supporting their commercialisation function. This opportunity expanded his business skills even further which he can utilise in his career when he graduates from UCFB.

Following a guest speaker session at UCFB, Harry maintained contact with Chief Executive of Stockport County FC Ryan McKnight and was offered the opportunity to work at the WFA National Symposium at the Emirates Stadium. Here he was fortunate to network with executives from prestigious organisations such as The FA, Queens Park Rangers, Fulham and Four Four Two Magazine while fulfilling his role of welcoming attendees, supporting press relations and managing social media activity.


Football is now a global business. It is critical that the international football and sports industry employs people with the right qualifications, experience and skills. In my opinion, UCFB’s degrees are precisely the kind of qualifications football needs. The industry specific knowledge that students gain will help them to secure jobs in football and that can only be a positive for the game.

Mark Sutcliffe Chief Executive of the Hong Kong Football Association

The industry needs graduates with UCFB qualifications and work-based experience as a way of both improving best practice and standardisation across the football business and associated industries. Neil Doncaster Chief Executive of the Scottish Professional Football League


UCFB Supporters UCFB’s degree programmes and Complementary CurriculumTM open up new opportunities in the football business and related industries. UK and international students sharing educational, business and cultural experience in this context will be invaluable for the future of football.

Sir Dave Richards

Former Chairman of the Premier League

It is a privilege to work in the global football industry and it is a hugely exciting time to be involved in the sport. UCFB’s provision is developing the future best-in-class football and sports business professionals with the skills, knowledge and experience to excel within the industry and drive it forward, both in the UK and internationally.

Kelly Simmons

Director of The National Game and Women's Football at The Football Association



Our Academic Partner

It is important that students appreciate and benefit from their dual citizenship at UCFB and as part of the Buckinghamshire New University (Bucks New University) community. The online library resources of Bucks New University, for example, give access to a wide range of learning materials that supplement the UCFB library at the Wembley and Burnley campus sites. Bucks New University has its own reputation for pioneering Higher Education and sporting partnerships. In particular, the University has raised awareness of its status and interests by a partnership with London Wasps, the Aviva Premiership professional rugby union club that shares a ground with another of the University’s partners, Wycombe Wanderers Football Club. As the football industry finds creative ways of working in partnership with other sports and universities, the experiences of Bucks New University will make a practical difference to the career ambitions of UCFB students. Bucks New University and UCFB will be developing mutual opportunities for visits, guest speakers and industry activities. The University has campuses in High Wycombe and Uxbridge.

Buckinghamshire New University is delighted to be working in partnership with UCFB. The opportunity to study for an undergraduate degree in football and wider sports business within the heart of a professional football club and Wembley Stadium offers students a unique learning experience. Our vision is to be a leading professional and creative influence and we feel that this partnership will benefit students and the wider football industry, and complement the sports programmes offered at Bucks. Currently, there is nothing quite like this offered in UK Higher Education sport business programmes and students will benefit from access to a range of organisations and individuals operating at the highest levels of the football industry. We have been impressed with the innovative and dynamic approach shown by UCFB and their vision for running traditional academic programmes within a real life setting, which should serve to enhance graduates' employment prospects within this exciting global industry. Professor Ruth Farwell Vice Chancellor & Chief Executive Buckinghamshire New University


Kelly Simmons

Director of The National Game and Women's Football at The Football Association Kelly joined The FA after graduating from Warwick University in 1990. She has worked for The FA for more than 20 years and oversees the delivery of The FA’s National Game Strategy as the Director of the National Game. She is also a member of UEFA Grassroots Panel and FIFA Women’s Committee. She was made an MBE in 2001 for her achievements in football. Kelly was previously Head of Football Development, establishing The FA Football Development Department and delivering The FA Football Development Strategy.

Neil Doncaster

Chief Executive, Scottish Professional Football League Neil was appointed as Chief Executive of the then Scottish Premier League in July 2009, having previously held the same position at Norwich City FC. During his time at Norwich, he took an active role in English football, which included being a director of The Football League. In July 2008, he was elected to the board of The Football Association as one of two representatives of The Football League.

Alastair Campbell

Communications Strategist Alastair is a fanatical Burnley Football Club supporter and is passionate about education. With ten years at the heart of government as a communications strategist and chief spokesman, he has a unique insight into the business of sport, politics and the media surrounding it. Alastair currently splits his time between writing, charitable fundraising and campaigns. He is the Chairman of Fundraising for Leukaemia Research.

Gordon Taylor OBE

Chief Executive, Professional Footballers’ Association Gordon became the Chief Executive of the Professional Footballers’ Association in 1981. He is also the Honorary President of FIFPro, the International Association for Professional Footballers. In his football career he played for Bolton Wanderers, Birmingham City, Blackburn Rovers and in the North American Soccer League for the Vancouver Whitecaps.


UCFB Advisory Board UCFB has an Advisory Board of industry professionals which is chaired by Brian Barwick, whose career in sport, media and business includes his unrivalled experience as Chief Executive of The Football Association, Head of BBC Sport and Head of ITV Sport. He is Chairman of Barwick Media & Sport and also Visiting Professor of Strategic Management at the University of Liverpool, and most recently has been appointed Chairman of the Rugby Football League and Super League. The Board’s role is to offer informed advice on the strategic direction of UCFB and to ensure its courses and activities are relevant to the real world of football and business.

Brian Barwick

Chairman of the UFCB Advisory Board

Chairman of the Rugby Football League and Super League, and former Chief Executive of The Football Association, Brian is the Founding Director and Company Principal of Barwick Media & Sport, a networking and knowledge consultancy. With over 30 years at the top of both the football and broadcasting industries, Brian has held senior executive roles at the BBC, ITV and The Football Association. He is also Visiting Professor of Strategic Management at the School of Management at the University of Liverpool.

Prof. Philip Wilson BA (Hons), MBA Provost & Chief Executive, UCFB

As a founder and creator of UCFB, Philip has created the ethos of the institution to put each student at the centre of everything that UCFB does. Graduating first in the Management School with an MBA in Football Industries from the University of Liverpool, Philip was also awarded the Paul Roy Award for outstanding achievement. His specialist area of academic interest is The Mitigation and Management of Financial Risk of Player Transfers and Manager Selection. Philip is a visiting Professor in Management at Bucks New University and a Trustee of Burnley FC Community Trust.


Clarke Carlisle

Former PFA Chairman and Professional Football Player, and UCFB Ambassador Former professional football player and PFA Chairman Clarke Carlisle is a graduate of Professional Sports Writing and Broadcasting. Since retiring from the game, Clarke has appeared as a commentator for Sky Sports and ITV Sport during numerous televised football matches. Clarke has made two appearances on the BBC panel debate show Question Time, becoming the first footballer to appear on the programme. An ambassador for the Kick It Out scheme, which campaigns for inclusion and equality in football, Clarke was part of a PFA delegation who met with British Prime Minister David Cameron to discuss the issues of racism and homophobia in the sport.

Paul Morgan BA, MA, MSc Course Link Tutor & Head of Department for Sport, Bucks New University

As Course Link Tutor, Paul advises on academic teaching and quality assurance matters to support and maintain UCFB’s commitment to providing excellent teaching and learning for its students and continues to support UCFB’s football and sports business programmes. Paul’s specialist areas of interest are in performance psychology in sport and business. His current PhD research involves working alongside sport teams to explore psychological resilience and as a former Company Director, Paul draws on a wealth of experience and a keen interest in the performance of teams, across sport and business settings.

Gordon Birtwistle MP

Liberal Democrat Member of Parliament for Burnley Parliamentary Private Secretary to the Chief Secretary to the Treasury Gordon is a veteran local councillor and four-time Liberal Democrat candidate. In 2010 he gave the Liberal Democrats one of their few gains when he won the Burnley seat to become its first Liberal MP for 75 years. Having begun as an Engineering apprentice, Gordon went on to have a successful career in the industry, establishing two businesses, C&G Cutter Grinding Services then P&J Engineering Supplies. Gordon continues to encourage the creation of manufacturing jobs and recommends firms to invest in Burnley.

Mike Phelan

Former Professional Football Player and Former Assistant Manager of Manchester United for Alex Ferguson Mike has gained decades of experience playing football. As a player he spent most of his career at Burnley, Norwich City and Manchester United Football Clubs. He took up a role at Manchester United's Centre of Excellence in the summer of 2001 and was then promoted to first-team coach. He was then appointed Assistant Manager at Manchester United. Mike has extensive experience with conducting interviews with programmes such as Match of the Day. Mike brings to UCFB a wealth of experience to help create a dynamic learning environment for our undergraduates to build both their knowledge of the industry and their career prospects.


UCFB Advisory Board Paul Fletcher MBE

Director and Founder Member of UCFB, Former Chief Executive of Burnley FC, Bolton Wanderers FC, Coventry City FC and Huddersfield Town FC Paul has been a leading figure in the new and the next generation of stadia, not just in the UK but globally, having overseen the design of numerous stadia and StadiArena. Paul was appointed Chief Executive of Burnley Football Club in 2008. In his playing career, Paul was a popular figure as a Clarets player at Turf Moor as well as his home town club Bolton Wanderers. In 1996, he returned to Bolton Wanderers as Chief Executive and after two years at the Reebok he was invited by The FA to become Commercial Director of the new £500m Wembley National Stadium Limited. He later took up the position as Chief Executive at the £64m Ricoh Arena in Coventry and joined the Board of Coventry City Football Club as Managing Director. Paul was awarded the MBE for services to football in 2007.

Martin Prothero

Former Senior Vice President, Umbro Martin’s role at Umbro encapsulated global responsibility for their relationship with the game at all levels, although Martin’s primary involvement was at the highest level of the sport. He cemented the Umbro relationship with The FA over the last 25 years, and secured many club relationships such as Santos, FC Lille, Manchester City and many sponsorship agreements with players over that time including Alan Shearer, Michael Owen and Deco. A keen Burnley fan he grew up watching his hero Dave Thomas and went on to play in the Burnley Youth team under Frank Casper.



UCFB Ambassadors Clarke Carlisle

Former PFA Chairman, UCFB Ambassador and Advisory Board Member Clarke Carlisle is a former professional footballer and Chairman of the Professional Footballers’ Association (PFA). Signed by Burnley Football Club in the summer of 2007, the former England under-21 international played a key role in the club’s success in winning promotion to the top flight for the first time in 33 years in 2009. A tall imposing centre-back who is very strong in the air, Clarke spent the early years of his career with Blackpool and then played for Queens Park Rangers, Leeds United, Watford and Luton Town before his arrival at Turf Moor. Clarke is a graduate of Professional Sports Writing and Broadcasting. He has now embarked on a media career and is regular commentator for live football fixtures on ITV. Clarke shares his experiences on and off the pitch with UCFB students through the Executive Speaker Series.


Rachel Brown-Finnis Everton Goalkeeper, England International, Team GB, London Olympics 2012

Rachel is regarded as one of the best goalkeepers in the country. Rachel has been an England regular for the past few seasons and is often the choice keeper for the Three Lions. Having obtained her degree in the USA, Rachel understands the opportunities that education provides in the sporting industry and as a qualified teacher she is also a valuable provider of education. Rachel was also selected as part of Team GB in the 2012 London Olympics. In her role at UCFB, Rachel nurtures relationships with leading organisations in the football, sports and surrounding industries to arrange unique work placement opportunities for UCFB students. Rachel also acts as a mentor for UCFB’s female students aspiring towards a career in the industry.


Sue Smith

Professional Footballer, England International Player, BBC Sport & ESPN TV Commentator, UCFB Mentor & Ambassador Sue, an England international midfielder having played 93 times for England, has embarked upon a media career in recent years and is a regular football pundit for the BBC and Sky Sports on women’s football. UCFB students are able to gain insight into life on and off the pitch with Sue showing how the two aspects of football activity work together throughout a season as well as mentoring our female students to highlight the fantastic contribution that women make behind-the-scenes in clubs up and down the country as well as in the wider sports industry.


Executive Education

At UCFB we offer a wide range of certificates and diplomas aimed at professionals already working in the football business and surrounding industries. Executive Education courses include football finance, football law, marketing, media and governance and are available for professional sports organisations and for those working alongside sports companies. We deliver bespoke training and continuous professional development opportunities for individuals working in the events, sponsorship, retail and other sectors which engage directly with major football organisations. UCFB is proud to be the official provider of the Football Business Diploma to delegates from the Qatar Stars League, the highest professional league in Qatari football ahead of the 2022 FIFA World Cup. This Diploma has been designed to provide football industry delegates with an underpinning knowledge of contemporary facets within the football industry; it explores how changing business practices have led to a more dynamic and commercialised industry and examines why organisations and federations need to improve their level of business administration to promote better corporate governance. UCFB provides the unique Professional Diploma in Rugby League Business Management programme to equip rugby league players and executives with the business management fundamentals to enable them to progress into off-pitch roles in professional sport. Full information on our Executive Education courses can be found at:

Terry Flanagan, former GB and Oldham player leads the RFL Executive Education at UCFB Burnley


Commendations from Parents “Everyone I had the pleasure to meet was a credit to UCFB. All the staff are knowledgeable, friendly, approachable and above everything so enthusiastic about what UCFB have on offer. The infrastructure and the motivation is clear within every level of UCFB.” Jennifer, Parent of a current UCFB student

“I was so impressed with our visit to UCFB on both a professional and personal level - professionally the way the campus ‘feels’ and how it supports its students academically, and as a parent, the heart-warming feeling that Andrew will begin his journey at a place that will know him well and help him achieve his personal career goals.” Gill, Sixth Form Learning Mentor and Parent

“This is the sort of atmosphere Sam will flourish in. Somewhere he feels comfortable but where someone cracks the whip!” Valerie, Parent of a current UCFB student

“The course seems innovative and by the end of the Open Day I wanted to study there myself!” Laura, Parent of a current UCFB student

“Wow! UCFB has a totally new, forward thinking, fresh approach to university education. I loved the innovative idea of linking the degrees to the business of football and sport, meaning every scenario you are looking at is real, and of massive interest to the students. This must be highly motivational, interesting and enjoyable for them. With the Complementary CurriculumTM, personal development plans and pastoral care, you have me sold already! I really believe if my son came here, he would be studying something he is passionate about, as well as being given many unique opportunities and guided in all the right directions!”

Johanna, Parent of a future UCFB student


My role at The Northwest Football Awards enabled me to develop effective communication skills, liaising with key organisations in the industry to secure sponsorship funds.


Andrew Daley Andrew is in his second year of the Football Business & Marketing degree. In addition to his studies, Andrew is also the Vice-President of the Student Union, where he supports and represents the student body and makes their experience as exciting and rewarding as possible. Working closely with the SU President, Andrew orchestrates events both sporting and social to give every student the university experience they deserve and expect. Throughout his studies Andrew has gained a wide assortment of work experience to add to his profile. In addition to communications roles at Giga Sport and Music and Original Fantasy Football, he has excelled in event management internships. Burnley Borough Council presented Andrew with the fantastic opportunity to gain work experience in the position of Sponsorship Officer. This role involved him being accountable for gaining sponsorship for the local sports and community awards.

More recently, Andrew has completed a placement with Journey 9, event coordinators of The Northwest Football Awards. This has allowed him to expand his communication skills even further, due to the extensive list of contacts he liaised with in a variety of North West football clubs, ranging from Media Officers right through to Managing Director level. “I thoroughly enjoyed the awards as I had the integral responsibility on the night of escorting the winner of each category to and from the podium.� Andrew will continue to look for work experience in his time at UCFB, as he believes this will help him determine his career pathway for when he graduates.



Winners of the 2011 North West Football Awards for Most Innovative Use of a Stadium. The Northwest Football Awards was launched six years ago in a bid to celebrate the region’s brightest and best in the game. These Awards pay tribute to and recognise those who have achieved footballing excellence both on and off the field. Shortlisted for 2012 National Football Business Awards for Sponsorship/Partnership of the Year. Ray Stubbs and Mark Lawrenson were the hosts for the second annual National Football Business Awards where 480 gathered at Chelsea Football Club to find out which clubs and businesses in the football industry have been excelling off rather than on the pitch. Shortlisted for 2012 and 2013 North West Football Awards for Best Club Sponsorship Engagement/ Partnership for the unique partnerships between UCFB and both Burnley FC and Wembley Stadium respectively. This competitive category saw UCFB competing with Premier League club Liverpool FC and airline company Etihad Airways, official Partner of Manchester City FC. Shortlisted for 2013 International Sports Event Management (ISEM) Awards for Most Innovative Event. The event is renowned for its world class speaker line-up and is an annual ‘must attend’ conference in the industry among sports event management professionals.

UCFB Student Andrew Daley with BBC Sports Presenter Dan Walker and Head of Academic Department Richard Flash

UCFB Provost & Chief Executive Prof. Philip Wilson presenting an award at The Northwest Football Awards

UCFB Students Myles and Chloe at The Northwest Football Awards

UCFB students with Laura Wolfe, Managing Director of Journey 9 and The North West Football Awards and Sophie Southworth, Business Development Manager at Journey 9 at The Northwest Football Awards


Celebrating the Success of UCFB

Royal and Prime Ministerial Approval Her Majesty the Queen visited UCFB for lunch as part of her Jubilee Celebrations. The Queen toured the unique facilities at UCFB, including the Lecture Theatre which overlooks the Turf Moor pitch, and had lunch with local VIPs and dignitaries, as well as Burnley FC, UCFB staff and the then Student Union President Jake Harrison. Her Majesty also unveiled a plaque marking the first year of UCFB. Prince Charles met with Provost & Chief Executive Prof. Philip Wilson during his Royal Visit to Burnley on 25th October 2011. This was the Prince’s third visit to Burnley in four years, in which Philip Wilson took the opportunity to tell him about the work of UCFB. In a speech to guests, Prince Charles expressed support for UCFB and the contributions it makes to the Burnley area, specifically UCFB’s student accommodation developments. During a recent Prime Minister’s Questions (PMQs) session, David Cameron joined Gordon Birtwistle MP and member of UCFB’s Advisory Board in commending the world’s first Higher Education institution dedicated to the study of football business.

“I happily join my honourable friend in praising the work… on inspiring young people, not only here but in other countries.”

Her Majesty the Queen visited UCFB Burnley as part of her Jubilee Tour

We will consider any request for accessible formats. Please let us know what you need. This publication was produced by UCFB in 2014 and is accurate at the time of going to press. We reserve the right to amend information within this prospectus


without prior notice.



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UCFB Prospectus 2015-16  

University Degrees and Executive Education in the Football Business and Sports Industries

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