Page 1



International Study Trip – Germany 2013

Full-Time + Part-Time MBA | Master of Professional Accountancy | Executive Education Davis • Sacramento • San Francisco Bay Area

UC Davis: Enterprise for Innovation ■■

Founded in 1905 33,300 students 213,700 alumni worldwide 90 graduate programs 6,000 acres – Largest UC campus UC Davis Medical Center is one of the nation’s leading teaching and research hospitals

UNIVERSITY OF CALIFORNIA, DAVIS The University of California, Davis, one of the world’s leading research universities, is recognized globally for its expertise in the converging issues of food, water, health, society, energy and the environment. Since the university’s founding, faculty and students have worked across disciplines to generate new discoveries. Today this collaborative culture flourishes, fostering a unique academic environment dedicated to solving the world’s most critical challenges. The Graduate School of Management is an active partner, collaborating and serving as a catalyst to accelerate technology transfer and commercialization.



NO. among 96 colleges and universities in Sierra Club’s sixth annual ranking of “America’s Coolest Schools” (Sierra magazine 2012)




in U.S.

among public research universities

(U.S. News & World Report’s 2013

“America’s Best Colleges”)



NO. in research funding among public universities: UC Davis received $750 million in research awards in 2011–12, a record for the campus and the seventh consecutive year that research funds have topped a half billion dollars. U C DAV I S M B A P RO FI L ES – G E R M A N Y 2013

Leader in sustainability: UC Davis is a global leader in sustainability-related research and instruction, applied technology, and transformative projects and programs that advance knowledge and serve as models for the world. Among its initiatives is UC Davis West Village, a planned zero-net energy, mixed-use community that is serving as an experiential laboratory for sustainable living.

UC DAVIS GRADUATE SCHOOL OF MANAGEMENT Dedicated to preparing innovative leaders for global impact, the UC Davis Graduate School of Management is consistently ranked among the premier business schools in the United States and internationally. The School’s faculty members are globally renowned for their teaching excellence and pioneering research in advancing management thinking and best practices. With prime locations in Northern California’s economic hubs, the School provides a bold, innovative approach to management education to full-time MBA students and Master of Professional Accountancy students at the UC Davis campus, and part-time MBA students in Sacramento and the San Francisco Bay Area. The School offers custom and open enrollment executive education programs as well as many strategic opportunities for corporations, executives and entrepreneurs to connect, partner and develop talent. Centers of Excellence include the Center for Investor Welfare and Corporate Responsibility, the UC Davis Child Family Institute for Innovation and Entrepreneurship, and the Sustainable AgTech Innovation Center.






















INTERNATIONAL STUDY TRIP FRANKFURT AND MUNICH, GERMANY 10 – 20 SEPTEMBER 2013 TOUR OBJECTIVES International business experience is a vital part of today’s MBA curriculum. At the Graduate School of Management at the University of California, Davis, our mission is to prepare innovative leaders for global impact. Our International Study Practicum gives students the opportunity to learn global management practices in and travel to such countries as China, Chile, Czech Republic, Brazil, Hungary, Mexico, Malaysia, Panama, Singapore, Thailand and Vietnam. This year’s trip will head to Germany, covering regions around Munich and Frankfurt. The field trip will occur between 10–20 September. Learning themes include energy efficiency, sustainability in manufacturing, finance, and technology. Students and trip advisors (Professor Hemant Bhargava and Inger Maher, Associate Director, Career Development Center) will visit companies and organizations such as the chambers of commerce in Munich and Frankfurt, TU Munich, Catholic University, Danone, Mercateo, Siemens, Audi, BMW, Autodesk, FERI, Deutsche Bundesbank, SAP, E.On and RWE.

TOUR ITINERARY We would like to arrange several business meetings each day.

CLASS TOUR DATES 10 –20 September 2013 Location Munich Ingolstadt Frankfurt



AREAS OF INTEREST We would like to meet with business leaders as well as senior and middle managers. In these face-to-face meetings, we hope to learn business practices and competitive structure in their industry. Executives, managers and policymakers can brief us about their challenges, and the short-term and long-term strategies and solutions they implement. Their perspectives and practices will shed light and offer insights into international business. Our team is interested in learning about these areas: ■■




Automotive and fashion industries Role of Germany in the worldwide economic system How entrepreneurism plays a part in business How Germany is innovating — especially in relation to the U.S.

Dates 10 –13 September 16 September 17–20 September



U.S. and German government interaction Exports and the role they have played in economic development


Banking industry


Educational system


Culture, religion, history, and their role in socioeconomic progress


UC Davis MBA Class Tour: Germany CONTACT INFORMATION Hemant Bhargava

Professor Graduate School of Management University of California, Davis hemantb @

View UC Davis MBA student profiles at:


UC Davis MBA Class Tour Advisors HEMANT BHARGAVA |


Professor of Technology Management Jerome J. and Elsie Suran Chair in Technology Management Ph.D. The Wharton School, University of Pennsylvania MBA, IIM-Bangalore BS, Mathematics, Delhi University

Professor Hemant Bhargava is an expert in technology management and the information technology industry. He also studies the use of IT in clinical health care, and has previously worked on data-driven and analytical decision making in organizations. Hemant’s research in technology management highlights distinctive characteristics of technology goods and their impact on specific elements of operations, marketing, and competitive strategy. Competition in technology products—including information goods, online services, software, electronic gadgets, the media and entertainment industry, and alternative energy—is often driven by distinctive economic forces on both the supply side (e.g., their unique cost structures) and the demand side (e.g., the prominence of network effects as a source of value creation). His recent work in this area examines various elements of competitive strategy for such products, including pricing strategies, revenue models, product design and product mix strategies, technological compatibility and interoperability, bundling, and supply chain considerations. He has applied this research in areas such as search advertising, telecommunication services, IT outsourcing, and entertainment and media industries.



Associate Director and Career Counselor

For the past twelve years, Inger Maher has run the UC Davis Graduate School of Management’s career counseling program for MBA students. She works with students on all aspects career planning and preparation, including self-assessment, résumé writing, interviewing, job search and negotiations. In addition to personalized advising, Inger develops content for and delivers a variety of workshops on these topics and engages employers for programming as well as student employment opportunities. Inger has also been instrumental in developing a formal career development curriculum program for UC Davis MBA students, and she has a lead role in the management and strategy for MBA career development. Before joining UC Davis, Inger worked for 10 years in corporate human resources/staffing and technical recruiting for Apple, Intel and other top firms. Inger holds an MS in Counseling from California State University, Sacramento, and a BA in International Relations from Michigan State University.

UC Davis MBA Student Profiles ADAM PASTORIUS |

Adam Pastorius is a UC Davis Bay Area MBA student taking on an accelerated class load to complete his MBA in just two years. He is focusing on strategy and analytics. With more than 10 years of management and operations experience in military and industrial environments, Adam plans to transition into a management consulting role. Adam graduated from DeVry University with a Bachelor of Science in Technical Management in 2008. In his spare time he competes in terrain races, and camps and hikes as much as possible. Adam serves as an officer on the board of the BA Baracus Rugby Football Club, a USA Rugby sanctioned, division II, non-profit organization that supports the Northern California Youth Rugby Association by providing training, coaching and equipment to area youth rugby teams. On this trip to Germany, Adam plans to gain insight into the academic and industrial relationship and trailblazing energy and sustainability initiatives. As an added bonus he also will have the excitement of visiting the town that his family immigrated to America from in the year 1638.

2 U C DAV I S M B A P RO FI L ES – G E R M A N Y 2013


Rojmary Fernandez is a third-year student in the UC Davis Bay Area MBA program with a concentration in Technology Management. She earned her bachelor’s degree from University of Santo Tomas in Manila, Philippines, majoring in Business Administration. Rojmary has been working at AT&T for 11 years. She is an IT Project Manager in AT&T’s IT Learning Team, a team responsible for rolling out trainings for the company’s IT strategic initiatives. She has received several awards for organizing and leading corporate events that promote social awareness, teamwork and camaraderie among her fellow employees. She was recently honored by AT&T’s Innovation Program for an innovative idea that placed fourth in the Information Systems category and was selected by senior management to be pitched to the IT Innovation Board for a possible implementation. She is also an AT&T Service Ambassador. She decided to go on the international study trip to learn more about Germany’s business environment and its conduciveness to a future business venture. Outside of work, she loves the musical theatre and the performing arts. She also enjoys playing basketball, hiking, biking, bowling and tennis. She lives in San Ramon, California.


Franziska Frey is a German native who has spent half of her life living in the United States. She is a UC Davis Bay Area MBA student while working full-time as a financial analyst for one of California’s largest non-profit housing developers, BRIDGE Housing Corp. Franziska has worked her way up from development accountant to this new role as financial analyst within the six years at BRIDGE. In this new role, she is helping to shape the position in light of strategic company growth focusing on process improvements and increasing efficiencies within the finance department. She is studying general management at the Graduate School of Management to broaden her horizon and get exposure to many aspects of business management since she has spent her career in real estate finance. Her goal for this trip is to gain further insights into business beyond finance and deepen her understanding of the international business environment. In her free time, Franziska enjoys watching soccer, especially the Bundesliga, traveling, and spending time with her fiancé and their one-year-old son.


Brad Fong is a social campaign strategy intern at Autodesk, Inc., and is in charge of developing strategic campaign plans for global industry marketing teams and field marketing teams Previously, Brad worked in a marketing and public relations role for software developers specializing in could financial management software. On the trip to Germany, Brad seeks to understand relevant industry practices in the global landscape, and apply them in his professional career. Specifically, he is focused on technology trends and innovations, and how related marketing efforts can best be targeted at customer segments in different geographies. Brad is highly involved in the Graduate School of Management community. He is vice president of events for the Bay Area MBA Marketing Association and has worked with Dean Steven Currall, faculty, and other students on networking events in the San Francisco Bay Area. Before starting his MBA at UC Davis, Brad studied English Literature at UC Santa Barbara. He has studied in Paris, and in 2008 he became a certified English teacher while living in Barcelona. His cross-cultural experience also includes living and working in Taiwan, and traveling around Southeast Asia and Australia. In his spare time, Brad loves to surf, play golf, snowboard in the winter, and hike and camp in the summer. U C D AV I S G RA D U ATE SCHOOL OF MAN AG EMENT 3


Christine Chen is a third-year UC Davis Bay Area MBA student focusing on marketing and general management. She has more than seven years of process improvement and data analysis experience. She earned her Bachelor’s degree in Management Science from University of California San Diego. Christine is strategic marketing advisor at Innovation Management 360 where she performs market research and provides recommendations to help restaurants expand their customer base and increase revenues. Previously, Christine was a compliance consultant at American Century Investments where she managed portfolio compliance for more than 40 mutual funds with nearly $40 billion in assets. In her role, she specialized in developing, improving, and automating processes, systems and reports. Her goal for the trip is to learn about and gain exposure to doing business internationally. Christine has a passion for community service, traveling, cooking, and discovering new foods and restaurants.


Monique Fritz is a third-year UC Davis MBA student concentrating in strategy and marketing. In 2004, she launched her career as a talented marketing and sales professional, and joined Lockheed Martin in 2007. Monique has become a well-rounded finance and business operations professional, and a graduate of the Finance Leadership Development Program (FLDP). She excels at project management, proposal negotiations, and building strong relationships with customers and colleagues alike. Leveraging her interpersonal and project management skills in roles such as proposal leader and contracts negotiator has resulted in successfully negotiating complex fee structures that have yielded $500,000+ in added revenue, and achieving the highest fee ever awarded to Lockheed’s program. Monique is entrepreneurial and creative; and shines when problem-solving and devising innovative solutions. One of her defining roles at Lockheed Martin was serving as project coordinator in business development. She effectively managed business operations for the Space Experience Center, a 4,000-square-foot showroom located near Washington D.C. This role involved the careful oversight of a $2.5 million budget, strategic structuring of the showroom’s design and content, and development of branding and marketing communications, including the logo and sourcing, contracting, and overseeing several contractors. The showroom was completed on-time, within budget, and won an esteemed Telly-award. In 2011, Monique showcased her innovation and leadership skills as she led a team of 10 colleagues as the editor-in-chief for InsideFLDP, a quarterly finance and business operations periodical. She entered the role with a new vision and strategy for improving the publication’s content, team-morale and productivity, and growing the readership-base. She successfully re-branded the outdated quarterly, re-energized the team, and grew readership by 73%.


Nathan Hinton is beginning his final year in the UC Davis Bay Area MBA program. He has focused on strategy and organizational behavior. Nathan has a BS in Business Management with options in Corporate Management and Entrepreneurship from California State University, East Bay. Nathan has been a manager at a wholesale distribution firm for more than 13 years, which involves sales of water conservation technologies to commercial and institutional enterprises. In the gaps between work and school, Nathan enjoys traveling with his wife, cycling, and being an amateur beer connoisseur. Nathan is very interested in corporate social responsibility and sustainable business practices. While on this trip, he hopes to better understand how firms operating in the EU are handling social and environmental pressures while remaining competitive in the global marketplace. 4 U C DAV I S M B A P RO FI L ES – G E R M A N Y 2013


Indah Marcelly is the western business development manager for Rhum Clement and Rhum JM USA. She is responsible for growing substantial sales and cementing both spirits as the leading category brand of Rhum Agricole in California, Washington and Hawaii. Before joining Rhum, she has worked for various international companies such as Suntory, Karlsson’s Gold Vodka and Davidoff USA. With 10 years of work experience, Indah brought valuable practical marketing and sales experience into the UC Davis Bay Area MBA entering class of 2012. At the Graduate School of Management, she plans to develop her passions for entrepreneurship, international business and general management. Indah was born and raised in Jakarta, Indonesia, where she also received her secondary education. She earned her Bachelor’s degree in Mass Communication and Journalism with an emphasis in Public Relations at California State University, Fresno, in 2003. As a South East Asian native who has been living in North America for the past 13 years, Indah wishes to broaden her horizons and further her industry knowledge about the business culture of European companies. The class trip will give her a valuable opportunity to meet with German business leaders. She speaks fluent English, Indonesian and basic French. She has been a San Francisco resident for the past decade.


Mingyu Qu is a senior technical marketing engineer at STMicroelectronics (ST). She transferred to the ST U.S. branch in 2008 from Beijing due to outstanding performance on market development. Mingyu previously had worked as a section manager in ST Asia’s Advanced Marketing organization. She has more than 10 years of experience in technical marketing in the semiconductor industry and eight and a half years of experience as an electrical engineer in the aerospace and power industries. She joined the UC Davis Bay Area MBA program in 2011 and is concentrating on general management. Her long-term goal is to focus on non-profit organizations within educational and environmental sustainability. She has been looking forward to the International Study Trip, and is very interested in German culture and industry. She would like to learn more about German energy efficiency and sustainability, and doing business in Germany. Besides work and study, Mingyu enjoys hiking in parks, mountains, and forests. She also has a great passion for volunteer work.


Xuan Sen is a second-year UC Davis Bay Area MBA student who recently joined Microsoft in Mountain View as a project manager in their Test Execution Team for XBOX One memory qualification. Before Microsoft, she worked for four years as a mechanical engineer on the touch screen development team at Tyco Electronics – Elotouch Solutions Division. She earned her BS degree in Engineering Management at the University of the Pacific in 2008. She came to California as a refugee from Vietnam in 1992 and has lived in San Jose since then. Among her hobbies, she enjoys singing, eating delicious food, painting, and shopping. She loves to travel around the world for sightseeing and to explore and appreciate cultures, art, and cuisines. Xuan has long admired Europe’s vision as well as leadership in sustainability, low-carbon emission and supply chain management. The course and trip are giving her insight into leadership perspectives and knowledge from true practitioners who have brought success and triumph to Germany.


One Shields Avenue Davis, CA 95616-8609 261X


UC DAVIS CAMPUS Gallagher Hall Full-Time MBA Master of Professional Accountancy

Lake Tahoe



SACRAMENTO CAMPUS UC Davis Education Building

San Francisco


BAY AREA CAMPUS Bishop Ranch, San Ramon San Francisco Bay Area MBA

Sacramento MBA

International study trip germany 2013  
International study trip germany 2013