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Contents  Chairperson’’sForeword.....................................2 OurFocus............................................................5 OurVision............................................................5 Purpose................................................................5 OurValues...........................................................5 AboutUs..............................................................6 WhatWeDo........................................................7 OurPeople...........................................................8 OurTraining.........................................................8 OurContext.........................................................9 OurCommunications........................................10 AdvertisingSales...................................................11 Marketing..............................................................11

OurImpact.........................................................11 Measures...............................................................11

OurBoard...........................................................12 OurGovernance.................................................12 OurManagementTeam....................................12 OurFundingPartners........................................13 What’’sAhead....................................................15 SocialMedia..........................................................15 NewProjects.........................................................15 

        FrontCover Left:PhotographerJohnZaw,KachinRefugeesucanews.comgallery Right:PhotographerJohnZaw,StMary’’sMyanmar,ucanews.comgallery BottomRight:PhotographerChirendraSatyal,NepalDayCare,ucanews.comgallery Page2  UCANPhotoStock,Cambodia

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Chairperson’’sForeword ThemissionofUCANremainswhatitwasatitsfoundationoverthirty years ago –– to hear the experience, register the challenges and opportunities,andpondertherelevanceoftheChurchinAsia.  Our context is set by a number of factors –– the cultural and religious diversity of Asia, the uneven state of social, economic and political developmentacrosstheContinent,theminoritystatusoftheChurchin almostallsocietiesandworkinanindustry(media)drivenbyafrenetic paceofchange.  Not surprisingly, UCAN is an organisation in a state of rapid change to match the changes happeningallaboutit.Theyearjustendedhaswitnessedanumberofcontributorstochange continue to have their effect in the way societies and economies operate and in how people acrossAsiaaccessnewsandinformation,increasinglythroughsocialmedia.  Therehavebeensomewelcomeandunwelcomechanges––thefirstsignsofdemocraticreform in Myanmar, instability on the Korean peninsula with the death of North Korea’’s all powerful leader, renewed repression of activists and dissidents in China and Vietnam where authorities rightlyfearlocalversionsoftheArabSpring.  AllthesefactorsandotherssuchasfinancialuncertaintyinEuropeandtheUnitedStateshave theirimpactsontheChurchinAsiaandthelifeandworkofUCAN.  TheProcessofChange In2011,ourfocuswason: ƒ Strategicclarityandfocus ƒ Organisationalrestructuring ƒ Extensionoftheskills,capacitiesandreportingskillsamongthoseweemploy ƒ Efficienciesandsavings ƒ New capacities in marketing, project management, advertising sales and human resourcesmanagement  In2012,wewilllooktoenhancealltheseelements,begintogenerateourownrevenuethrough advertisingandmoreeffectivelyembracetheubiquitouscommunicationsplatformsacrossAsia–– socialmedia.  ReportingandAccountability Our supporters, benefactors and key stakeholders are all important to us and our effective service.InJuly2011,ourBoardandrepresentativesofourdonoragenciesconvenedafrankand effectivemeetinginCologne.Ourpatternofreportingtodonorshasbeenstreamlinedandis, fromresponses,wellappreciated.OurattemptstopartnerwithotherChurchcommunications agencies, while not always fully understood (perhaps through our own limitations and shortcomings),aresincereandwillcontinue. 3 


 Within UCAN, job descriptions with key performance indicators, provide a much more reliable measure to assess our productivity and quality.  Constant review and further training opportunitieswill,webelieve,enhancethequalityofourservice.  LookingAhead UCANisamediaresourceattheserviceoftheChurch.Ourgoalistoenhancethemissionand identityoftheChurchinAsiabyapplyingthedisciplinesandprocessesofmediaprofessionalsto thechallenge.  In2012,welooktonewprojectsinIndia,VietnamandJapantoextendthatserviceinpartnership with local Catholic groups.  And, consistent with what the Holy Father and many authorities withinandbeyondtheChurchsee,socialmediawillonlygetlargerasacomponentinourwork.  Afteraproductiveyearandwithsomeexcitingchallengesahead,Icommendthisreporttoyou. 

   ChainarongMonthienvichienchai  ChairofUCANBoard

4   PhotographerJordanPouille,VietnamCatholics,ucanews.comgallery


Purpose UCAN exists to report and share news and information from about or of relevance to the Catholic Church in Asia.  We currently have operations in 22 countries and employ 46 personnel, including editors, sub editors, IT technicians, marketing, administration and generalmanagement. 

OurVision We aim to be a trusted and upǦtoǦ date observer, reporter and commentator Ǧ informing and engaging people interested in issues that impact the Church as well as issues which are impacted by the Church in Asia. We seek to provide a voice for the Church in Asia Ǧ its struggles, triumphs and disappointments Ǧ from the people vitallyanddirectlyinvolved.

OurValues ƒ ƒ ƒ ƒ  

OurFocus To be a News and Information Servicethatis: ƒ Amodern, independent and accurate media service for the Church ƒ An aggregated source for the Church of relevant stories publishedbyothers ƒ A publisher of targeted country and languageǦspecific newsǦ letters and information services fortheChurch 

http://www.ucanews.com/2012/02/03/merkelǦtoǦvisitǦguangzhouǦbishop/ PhotographerJohnZaw,StMary’’sMyanmar,ucanews.comgallery PhotographerGuangzhoureporter,BishopJosephGanJunqiu  PhotofromHongKongVigil,ucanews.comgallery

Independent Objective Respectful Humane

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AboutUs www.ucanews.com is our main website which publishes news and information from, about and of interest to the Catholic Church in Asia. In 2011, we had five daily and four weekly newsletters. In 2012, we will have five daily (Korea, the Philippines, Indonesia, India and  own) newsletters and two UCAN's weeklies(ChinaandVietnam). 

 PhotographerJohnZaw,StMary’’sMyanmar,ucanews.comgallery  UCANPhotoStock,Cambodia PhotographerJohnZaw,MandalaySchool,ucanews.comgallery



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             UCANenablesfast,  locallysourced reportingofcritical  issuesfrom200  reportersacross22   countries  UCANprovides independent,objective  andaccuratereporting  aboutissuesofinterest  toCatholicsandthe  CatholicChurchacross  Asiaandaroundthe  world  

WhatWeDo

UCANcreates, aggregatesand distributesacrossand beyondAsiainformation ontheexperiencesand ideasofCatholicsinAsia 

UCAN provides a unique opportunity in Asia and in the wider world for the creation and sharing of news,opinion,analysisand discussion about what the Church is doing on important issues in Asian locations  7

http://www.ucanews.com/2011/05/05/oneǦsmallǦstepǦcloserǦtoǦpeace/ PhotographerKamranChaudryBinLaden’’sHouse  UCANPhotoStock,Cambodia

UCA News is a multiǦchannel news and information portal currently providing services in four Asian languages as well as English with material compatible for convergent mediause.  Websites in India, the Philippines, Korea, China and Indonesia are local, countryǦspecific services which publish a summary of the major news and informationfrom,aboutandofinterest to the Catholic Church in that country. Theyaresourcedfromucanews.comas well as local UCA News reporting and aggregatedresources.  The websites and newsletters are in these languages –– English, Chinese, Korean and Bahasa Indonesia. A Vietnamese translation service is also availablethroughthemainwebsite. 


OurPeople UCA News has 46 fullǦtime staff with up to 200 reporters providing stories,featuresandanalysisacross22countries.Wehave12offices, withsomecoveringseveralcountriesorregions. Ourpeopleareourgreatestasset.Theirskillsareintheareasof: ƒ Reporting:text,audio,audioǦvisual ƒ Editing:text,audio,audioǦvisual ƒ Administration:finance,legalaccountabilities ƒ Human Resources: induction, training, job description, accountabilities,performancereview ƒ IT:networkandsitemanagement,databasemaintenance ƒ Marketingofallproductsandservices ƒ Advertisingsalesonallsites ƒ Projectmanagement 

OurTraining The UCAN Institute is the multipurpose education resource thatsupplies: ƒ Induction ƒ Reportertraining ƒ Skilldevelopmentinphotography,audioandaudioǦvisual interviewingandproduction,editing,reporting ƒ Preparationforwritingandeditingfortheweb ƒ BasicandadvancedEnglishlanguagetraining ƒ TheologyandmissioninChurchcommunications ƒ Business management and business development training ƒ SocialMediaengagementanduse   8 PhotographerTPoole  UCANPhotoStock,Cambodia


OurContext Asia is the growth hub of world economies and home to the two emerging giants –– China and India.  But all its changes are not just measuredbyeconomicgrowthindicators.  Technologyishavinganimpactacrosstheboard,mostobviouslyin education, business and communications.  But all those changes have a cumulative impact on culture and it is the cultures of Asian societieswheretheChurchanditsmessagehaveimpacts.  All of this change is especially important for a service such as UCA News.  Though the reach is uneven, all societies in our region, with the exception of a couple with oppressive dictatorships, have significant and growing technology infrastructures.  For UCA News, thismeansthepresentandfutureofourworkisontheinternetand throughInformationandCommunicationTechnology(ICT).  But the context is varied.  In most Asian societies, the Church is a minority.  ICT availability and internet penetration has the highest andlowestlevelsonaworldscale.  Each society has its own language(s), often script and communications protocols which make a ““one size fits all”” solution inadequateand,inthelongterm,irrelevant. http://www.ucanews.com/2012/02/06/germanǦchancellorǦvisitsǦchineseǦcathedral/ GermanChancellorvisitsGuangzhou  GoogleImages

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OurCommunications Ourmethodsofpublicationcoverlocallyrelevantnews: ƒ Share news of the Church elsewhere which is relevant or of interest locally ƒ Enablecontenttobesensitivetolocalchurchcommunity ƒ Reflect the life of Catholics living in a particular country with its unique culture,religion,language,politicalorsocialsituation ƒ Abletopublishinlocallanguages: o Chinese(simple&traditional) o Korean o Indonesian o Vietnamese 

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OurImpact

Marketing Asadigitalpublisher in its own right, UCAN needs to promote its unique products to readerships across the world.  One of the basic resources a publisher needs is now in place –– a Marketing Director who oversees campaigns to grow subscribers and traffic for all our products. 

AdvertisingSales Now that UCAN has quadrupleditstrafficin18 months and has effective measures and marketing capacity to maintain and growtraffic,effortstosell advertising have hard facts on which to sell space on our sites.  A dedicated sales manager is in place and we look forward to seeing many moreadvertisersin2012 



Measures Google Analytics and Alexa allow daily measures of traffic and provide granular detail on locations, traffictostories,howlongreadersstayonoursites, what languages they want, age and education qualificationsofreaders.  As well, in midǦ2011, we conducted the first of what will be an annual event –– a readership survey.  It achieved a remarkable 10% response rate from our readers, a powerful and instructive indication of satisfaction/dissatisfactionassessmentsandhelpful indicatorsforfutureimprovements. 11 


OurGovernance   In2011,threeeffectiveinstrumentsatthedisposaloftheUCANBoardtoensurebestpracticewereeither  completedorinitiated.  Completed:  incorporation in Korea, Hong Kong, Philippines, India and Indonesia to ensure full statutory 1. Full  compliancewithlegal,tax,insuranceandhealthrequirementsforemployeesineachjurisdiction.  2. ContractsandJobDescriptionswithkeyperformanceindicatorsforallUCANfulltimeemployees  Initiated:  1. Consultations with Canon lawyers leading to a recommended form of Canonical Incorporation to  meettherequirementsofChurchlaw.  OurBoard   ChainarongMonthienvichienchai(Chair)(Thailand)  Fr.GuillaumeArotcarenaMEP(France)  PeterMonthienvichienchai(Thailand)  VirginiaSaldanha(India)  WongWaiFong(China)  YoshioOyanagi(Japan)  Fr.JoseAramburuMM(USA)  ArchbishopFrancisXavierKriengsakKovitvanit(Thailand)     OurManagementTeam   

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OurFundingPartners

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WhereOurMoneyGenerouslyComesFrom

HowWeDistributeOurMoney

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 What’’sAhead   SocialMedia  Theoverwhelmingphenomenonofsocialmedianotonly  asanewsandinformationcarrierbutasnewsmakersand  creatorhasswepttheworld.Itssignificanceisseenbyall  mediaorganisationsthatexpecttohaveafuture.    But just what strategy to adopt, what skills need to be  acquiredandwhatimpactsocialmediahaveonreporting  andwritingareallimportantandopenquestions.    ForUCAN,2012willbetheyearforsocialmediaandeach  of these tasks (adopting a strategy, developing skills,  changing traditional practices) will be taken up in an  orderlyandconsideredway.         NewProjects  Vietnam  The country is growing exponentially in economic terms but continues to endure the constraints of a State  governedbyonepartyandcontrolledbyitsintelligence,policeandmilitaryapparatus.    ReportingVietnamandpublishinginVietnamesehavemanychallengesthatincludemaintainingthesafetyof  people in our networks.  But our work in China has produced some notable successes.  Drawing on that  experienceandinpartnershipwithpeopleinVietnam,UCANwilllaunchanenhancedservicein2012.    Japan  FollowingdiscussionswithresponsibleauthoritiesintheJapanCatholicBishopsConference,UCANisexploring  thecreationofaJapanesecharactersiteandweeklynewslettertoservicetheelectronicmediarequirements  of the Church in Japan.  This will be a CBCJ owned and operated facility which UCAN is assisting the local  Churchtodevelop.    Spirituality  At the centre of Catholic faith is the heartfelt embrace of a relationship with Jesus Christ celebrated in the  Sacraments.  AnexplicitofferingofCatholicspiritualitythroughoursiteshastwopurposes:  1. A service inmaking the rich array available online to enhance prayerful engagement that can come with  contentpartnershipsweareforging  2. Awayofprovidingabalancedselectionofdifferenttypesofcontentthatinducesvisitorstostaylongeron  oursite 15 

PhotofromHongKongVigil,ucanews.comgallery




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UCANewsBangkokHeadOffice P.O.Box40,RatchatewiPostOffice,10401BangkokTHAILAND


UCAN Annual Report 2011