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KARMA

PARTNERSHIP PROPOSAL


Founded in 2003, the Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the livelihoods of young Indonesians through community-building arts and cultural programs. It was founded by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombings in 2002. The primary goal of the Foundation is to give full expression to the creative needs of Indonesia, its individuals, and its communities, while simultaneously showcasing the diversity and rich cultural traditions of the archipelago to the world. Creating an ongoing space for cross-cultural exchange – and open-minded dialogue and exploration – lies at the heart of the Foundation. It achieves this through its two core initiatives: Ubud Writers & Readers Festival and Ubud Food Festival. Through these Festivals, programs, and associated activities, the Foundation promotes Ubud as a center for arts and culture, showcases the artists, writers and producers of Indonesia on the international stage, and helps Indonesians to reach their potential through educational and capacity-building programs.

YAYASAN MUDRA SWARI SARASWATI 2

Partnership Proposal UWRF19


ABOUT THE FESTIVAL Launched in 2003, the Ubud Writers & Readers Festival is Southeast Asia’s leading literary and artistic event. The UWRF’s mission is to create a world class festival that celebrates extraordinary stories, amplifies brave voices, and tackles global issues through open dialogue and cross-cultural exchange. The Festival is proud of its continuing success in bringing Indonesian and international writers and audiences together on the world stage. With 200+ events held across 45+ venues, 200+ artists, authors, thinkers, activists and performers from an average of 30 countries, the Festival’s fiveday program spans in-depth panel discussions, intimate special events, handson workshops, electric after dark performances, films, a children’s program and much more. A not-for-profit initiative designed to enrich the lives of young Indonesians, the Festival is proud to present 50% of its program completely free of charge.

ABOUT THE THEME:

Karma

The theme of this year’s Festival is Karma. Like many of the Festival’s previous themes, it is drawn from a Hindu philosophy. For Balinese Hindus, Karma is the spiritual principle that each action has a consequence equal in force, and similar in form. This year’s Festival will explore the impacts of our personal and collective actions on our social and physical environments.


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200+

DAYS

EVENTS

30

COUNTRIES

50% FREE EVENTS

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Partnership Proposal UWRF19

50% TICKETED EVENTS

200+

AUTHORS ARTISTS ACTIVISTS CHANGEMAKERS

“ONE OF THE FIVE BEST LITERARY FESTIVALS FOR 2019” - THE TELEGRAPH UK Partnership Proposal UWRF19

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UNIQUE? UWRF is Indonesia’s only literature and cultural festival to reach a truly international audience.

We provide a platform for Indonesia’s emerging and established writers, poets, journalists, artists, photographers, dancers and theater performers to showcase their work to the world.

UWRF is revered throughout the region as Southeast Asia’s largest, longest-running, and most diverse literature and cultural event –
on average speakers are drawn from over 30 countries.

Through our Annual Bilingual Anthology of Emerging Indonesian Writing, we nourish the careers of aspiring writers and create pathways for professional development.

Our program is made up of over 50% free events – making it accessible to all.

We have a fast-growing and highly-engaged social media community.

In 2018, 95% of our surveyed audience said they would attend again, while 97% would recommend the Festival to their friends and family.

We work closely with many local businesses and organizations – UWRF would not be possible without the support of the
local community.

We celebrate Indonesian cultural heritage and contemporary culture.

Our audience is diverse – drawn from across Indonesia, the Asia Pacific, Europe, America and beyond. Partnership Proposal UWRF19

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OUR PROGRAM

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Spanning 200+ events across 45+ venues in Ubud and beyond, the Festival transforms the town into a literary and artistic hub, and a hotbed for freedom of expression in a region where it is crucially needed. In 2018 our program consisted of:

5

FRINGE EVENTS

14

LIVE MUSIC & ARTS EVENTS

10

FESTIVAL CLUB @ BAR LUNA SESSIONS 10

Partnership Proposal UWRF19

11

SATELLITE EVENTS

9

CHILDREN & YOUTH EVENTS

10

FILM SCREENINGS

MAIN PROGRAM SESSIONS

13

IN-SCHOOL EVENTS

SPECIAL EVENTS

16

BOOK LAUNCHES

12

WORKSHOPS

8

9

ART EXHIBITIONS

10

CULTURAL WORKSHOPS

Partnership Proposal UWRF19

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OUR AUDIENCES In 2018 our attendance was upwards of 25,000. This included: •

Representatives from publishers, international arts organizations and other literary and artistic festivals

31% Indonesian

Students and teachers from local, national and international universities and schools

Ambassadors and diplomats from around the world

Journalists from Indonesia and the world’s leading media

Literature lovers from all over the world

23%

23% 69%

Male

International

95% SAID THEY WOULD RETURN FOR UWRF19

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Partnership Proposal UWRF19

Age >65

77%

%

18

e Ag

4

<3

59%

Female

Age 35-64

67% EARN BETWEEN $26,000 AND $80,000 PER ANNUM

Partnership Proposal UWRF19

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OUR

OUTREACH

1.2 million people

213,000 people

reached via cross-promotion with major literary events and literary publications in the Asia Pacific region

Total value of media partnerships, a 57% increase from the previous year

USD 433,484

454 articles across

285,000 website

13.1K enews

3+billion potential

74 journalists reported

reached via the Facebook campaign through both paid and organic content

visits

DIGITAL

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Partnership Proposal UWRF19

subscribers

audience reach

international and national major media outlets, including print, digital, TV and radio

from the Festival in 2018

MEDIA

Partnership Proposal UWRF19

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OUR BRANDING During the UWRF18 campaign, the island of Bali was brought to life with beautiful, eye-catching Festival branding. From posters to printed advertisements, postcards to the program book, the Festival was promoted through:

4,000

13,000 flyers,

500 postcards,

300 posters,

100 T-banners

100 x-banners at

program books, distributed to 300+ venues across Ubud, Bali and Jakarta. It was also available for download via the Festival website

distributed across Indonesia

at Festival Hub, event locations, and across Ubud

distributed to 300+ venues across Ubud, Bali and Jakarta

distributed across Ubud

Festival venues and event locations

5 billboards, displayed at prominent positions across Bali

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Partnership Proposal UWRF19

Partnership Proposal UWRF19

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PARTNERSHIP

96%

The Festival would not be possible each year without the generous support of our partners across all sponsorship and patronage categories. The Festival and Yayasan Mudra Swari Saraswati are dedicated to aligning with partners who share our values and objectives, as well as our commitment to improving the lives and livelihoods of Indonesians through the development of cultural and community programs.

of Partners want to partner with UWRF again this year

100% of Partners felt they received appropriate recognition of their support/sponsorship

92%

of Partners said that the partnership with UWRF 2018 met their objectives

By partnering with us, you can:

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Partnership Proposal UWRF19

Advertise and promote your brand to both Indonesian and international audiences 


Give back to your audiences and the broader community, by making the Ubud Writers & Readers Festival part of your Corporate Social Responsibility or Social Sustainability programs 


Connect with individual events or personalities that suit your brand’s message and image 


Be part of the leading literature and cultural festival in Southeast Asia

Partnership Proposal UWRF19

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“ONE OF THE WORLD’S TOP 20 LITERARY FESTIVAL” - Penguin Random House


UWRF 2019 PARTNERSHIP ENTITLEMENTS

Festival Naming Rights

Platinum Partner

Major Partner

Gold Partner

Silver Partner

Bronze Partner

Price Upon Request

Price Upon Request

Price Upon Request

Price Upon Request

Cash & In-Kind: IDR 200,000,000

Cash & In-Kind: IDR 100,000,000

BRAND AWARENESS & ACKNOWLEDGMENT 1

Naming rights to Ubud Writers & Readers Festival 2019

P

2

Organisation’s branding at Festival site (banner, backdrop, POS)

P

3

Acknowledgement by MC at all events

P

4

Distribution of promotional material at Festival’s high traffic points (main venues)

5

Specific post on UWRF Social Media (Instagram, Facebook, Twitter)

6 7

P

P

2 posts

1 post

Banner advertisement on UWRF E-News Banner

1x

1x

1x

Logo on paid advertising placements

P

P

P

P

8

Logo acknowledged on Festival billboards

P

P

P

P

9

Logo on Festival T-Shirts

P

P

P

P

P

10

Logo in UWRF e-news footer

P

P

P

P

P

11

Logo acknowledged on the Festival posters and fliers

P

P

P

P

P

12

Logo displayed on main Festival venues

P

P

P

P

P

P

13

Opportunity to include one item of promotional material in the Festival tote bags provided to all writers, supporters, media and volunteers

P

P

P

P

P

P

14

Partners shoutout on UWRF Social Media (Instagram, Facebook, Twitter)

P

P

P

P

P

P

15

Opportunity to disseminate Organisation’s promotional material at Festival’s Box Office

P

P

P

P

P

P

16

Logo acknowledged in the Festival program book

P

P

P

P

P

P

17

Logo displayed on Festival banner at the Opening and Closing night

P

P

P

P

P

P

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Recording of UWRF partners to be played in between sessions at main program venues

P

P

P

P

P

P

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Logo on TV Screen at main venues

P

P

P

P

P

P

20

Recognition at the Gala Opening and Closing Ceremony

P

P

P

P

P

P

21

Identification of Festival website with hyperlink to Organisation’s website

P

P

P

P

P

P

HOSPITALITY 22

Invitation to Special Events

4 Events @2pax

3 Events @2pax

2 Events @2pax

1 Events @2pax

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Invitation to Gala Dinner

2pax

2pax

2pax

2pax

24

Invitation to the pre-festival Writers and Media event

6pax

3pax

3pax

2pax

25

Festival 4-Day passes

10

7

5

5

4

3

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Invitation to the Gala Opening

8pax

7pax

5pax

3pax

2pax

2pax

22

Partnership Proposal UWRF19

2pax

Partnership Proposal UWRF19

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UWRF 2019 PARTNERSHIP ENTITLEMENTS

Emerald Partner

Diamond Accommodation Partner

Pearl Accommodation Partner

Community Partner

Venue Partner

Cash & In-Kind: IDR 50,000,000

5x double rooms for visiting authors including: • breakfast daily • pick-up and drop off to airport • drop to Festival venue daily • 300 canapes for the Festival Gala opening party

3x double rooms for visiting authors including: • breakfast daily • pick-up and drop off to airport • drop to Festival venue daily • 150 canapes for the Festival Gala

Cash & In-Kind: IDR 20,000,000

Venue to host UWRF off-site events and programs

BRAND AWARENESS & ACKNOWLEDGMENT 1

Naming rights to Ubud Writers & Readers Festival 2019

2

Organisation’s branding at Festival site (banner, backdrop, POS)

3

Acknowledgement by MC at all events

4

Distribution of promotional material at Festival’s high traffic points (main venues)

5

Specific post on UWRF Social Media (Instagram, Facebook, Twitter)

6

Banner advertisement on UWRF E-News Banner

7

Logo on paid advertising placements

8

Logo acknowledged on Festival billboards

9

Logo on Festival T-Shirts

10

Logo in UWRF e-news footer

11

Logo acknowledged on the Festival posters and fliers

12

Logo displayed on main Festival venues

13

Opportunity to include one item of promotional material in the Festival tote bags provided to all writers, supporters, media and volunteers

14

Partners shoutout on UWRF Social Media (Instagram, Facebook, Twitter)

15

Opportunity to disseminate Organisation’s promotional material at Festival’s Box Office

P

P

16

Logo acknowledged in the Festival program book

P

P

P

P

17

Logo displayed on Festival banner at the Opening and Closing night

P

P

P

P

18

Recording of UWRF partners to be played in between sessions at main program venues

P

P

P

P

P

19

Logo on TV Screen at main venues

P

P

P

P

P

20

Recognition at the Gala Opening and Closing Ceremony

P

P

P

P

P

21

Identification of Festival website with hyperlink to Organisation’s website

P

P

P

P

P

HOSPITALITY 22

Invitation to Special Events

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Invitation to Gala Dinner

24

Invitation to the pre-festival Writers and Media event

25

Festival 4-Day passes

26

Invitation to the Gala Opening

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Partnership Proposal UWRF19

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2

1

1

1

2pax

2pax

1pax

1pax

1pax

Partnership Proposal UWRF19

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PARTNER WITH US Share your organization with thousands of literature and arts lovers from across the world by promoting with the Ubud Writers & Readers Festival.

Contact our Partnership Team today to explore the opportunities.

Partnership Manager

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Partnership Proposal UWRF19

Reach audiences upwards of 80,000 across physical and digital exposure Secure naming rights for one of the Festivals, giving you exposure across all Festival communications

Explore long-term partnership to access unique deals and ongoing coverage across both Festivals

Sponsor individual events or speakers that suit your brand’s message

Saraswati Ratnanggana saras@yayasansaraswati.org +62 815 161 2116 Ari Putrayasa Partnership Coordinator partnership@yayasansaraswati.org +62 819 1672 0090

Partnership Proposal UWRF19

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Profile for Ubud Writers & Readers Festival

Ubud Writers & Readers Festival 2019 Partnership Proposal  

Ubud Writers & Readers Festival 2019 Partnership Proposal  

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