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Digital Portfolio


Established in December 2003 and based just 5 minutes from the M1 in Sheffield, Über offers a full creative advertising service, injecting personality and passion into the work we produce. Our business is communication, so you’ll not find us using exclusive language that is designed to impress, yet actually fails to communicate – we talk straight so you know what we’re talking about. With brand development at the heart of our business, we create ideas that add the right personality to your brand. Campaign magazine listed Über as the No. 1 agency outside London (2009) and Marketing magazine included Über in the Top 30 Creative Agencies (2009). Über is also a RAR recommended agency. Our name is Über. Our name means over, above, more than. We work really hard every day to live up to our name.


Contents • The Management Team • Digital Services • Our Process • A Selection of our Experience - E-commerce - Website Design & Build - Email Marketing - SEO & PPC • Contacts


The Management Team • Nic Jones – Head of Digital - 11 years digital experience in e-commerce, website design & build, email marketing, search engine marketing, online advertising and social media - Clients include Aldi, Virgin Holidays, Thomas Cook, Clarks and Center Parcs

• Alan Baker – Account Director - 6 years digital experience in website design & build, search engine marketing and online advertising - Clients include Martini, Warburtons, Secantor and The University of Huddersfield


Digital Services Uber has a full-service digital department so as well as design-and-build we also take care of online marketing strategy, media planning and buying, campaign management and all other aspects that make online creativity such a powerful business tool. Website design & build Content management systems, e-commerce, Flash / interactive, full service content, image and offer upload / management, intranets Email marketing Email design & build, email send & reporting (including open / click through rates), campaign management and strategy development Search engine marketing Search Engine Optimisation (SEO), Pay Per Click (PPC), affiliate marketing, campaign management and strategy development Online advertising Online banner design & production, media planning, buying and management Social media Twitter & Facebook campaign management and strategy development, daily / weekly status updates Application development iPhone applications, online games, desktop applications / data feeds


A Selection of Our Experience • E-commerce • Website Design & Build • Email Marketing • SEO & PPC


E-commerce ­Client: The Range / www.therange.co.uk What they do: Online retailer of a vast range of household, outdoor and leisure products What we’ve done: E-commerce website design & build, including integration with the internal stock control and product management systems The results: This website is currently in production with a projected live date of the end of 2010


E-commerce ­Client: Aldi UK / www.aldiflowers.co.uk What they do: Online retailer of fresh floral bouquets What we’ve done: E-commerce website design & build, including fulfilment management with third party suppliers The results: £2.5m annual revenue (projected) with only minimal seasonal online spend


E-commerce ­Client: Kitchen Appliances Direct / www.sinks-taps.com What they do: Online retailer of white goods, bathroom and kitchen hardware What we’ve done: E-commerce website design & build online marketing including SEO & PPC The results: £6m annual revenue on £300k online spend, 22% increase in orders and 15% reduction in cost per order compared to previous year


Website Design & Build ­Client: Allied Carpets / www.alliedcarpets.com What they do: Flooring retailers What we’ve done: Fully content managed website design and build, incorporating online ordering The results: The new website reflects the recently updated in-store identity created by Über. Allied have the freedom to update the website to match their ever changing product range and offers to the consumer

Carpets & Flooring


Website Design & Build ­Client: Crip Snacks / www.cripsnacks.com What they do: Healthy option baked snack company What we’ve done: Website design and build optimised for SEO, with integrated CMS The results: Building upon their already strong on-pack branding, the website takes the characters to a new level by creating more of a personality-based website


Website Design & Build ­Client: Casio / www.casio.co.uk/avatar What they do: Electronics manufacturer What we’ve done: To create a competition microsite for the Casio ‘Edifice - 3D watch’ which is tied in with the blockbuster film Avatar The results: Using film imagery as a backdrop, the product promotes a competition run by Casio and 20th Century Fox to win a trip to the studios in New Zealand where Avatar was filmed


Website Design & Build ­Client: Phoenix Dance Theatre / www.phoenixdancetheatre.co.uk What they do: Contemporary dance theatre What we’ve done: Website design & build incorporating video on the homepage The results: Updated branding is reflected throughout the website which has a full content managment for the client to update and add shows and tours


Website Design & Build ­Client: Cross Border Orchestra / www.thecboi.org What they do: Irish cross border children’s orchestra What we’ve done: Website design & build with full content management system The results: Über have developed both the brand and the website style to allow the orchestra the freedom to expand the website as they expand themselves


Website Design & Build ­Client: Ink Films / www.inkfilms.co.uk What they do: TV commercials and corporate films What we’ve done: Design and build of a new website to match the brand created by Über The results: A simple yet effective website which allows the client to showcase their work with the ability to upload new projects through a full CMS


Website Design & Build ­Client: Secantor / www.secantor.com­­­­ What they do: Financial Directors on Demand What we’ve done: Website design & build optimised for SEO, with a fully integrated CMS The results: Reflecting their proposition within their market sector, this website gives Secantor the freedom to control the content whilst retaining the design style created by Über


Website Design & Build ­Client: Casio / www.makeupmodecamera.com What they do: Electronics manufacturer What we’ve done: Microsite design and build to promote the features of the makeup mode cameras The results: Using the photography for the press and point of sale material, Über has created a microsite to promote the cameras and allow users to interact by uploading images of themselves taken with the camera


Website Design & Build ­Client: Ignition Entertainment / www.teenagezombiesgame.com What they do: Game development and publishing company What we’ve done: ‘Teenage Zombies’ consumer website design & build The results: Pre-launch awareness of the game with a great insight into the content / gameplay


Website Design & Build ­Client: Ignition Entertainment / www.ignitionent.com/tornado What they do: Game development and publishing company What we’ve done: ‘Tornado’ consumer website design & build The results: Pre-launch awareness of the game with a great insight into the content / gameplay


Website Design & Build Client: Ignition Entertainment / www.ignitionent.com/vras What they do: Game development and publishing company What we’ve done: ‘Vampire Rain’ consumer website design & build The results: Pre-launch awareness of the game with a great insight into the content / gameplay


Website Design & Build ­Client: Über / www.uberagency.com What they do: Integrated Creative Agency What we’ve done: Design & build of interactive Flash website


Online Advertising Client: Allied Carpets / www.alliedcarpets.com What they do: Flooring retailers What we’ve done: Suite of online banner ads for the the Christmas campaign The results: Due to go live mid-November

Carpets & Flooring


Online Advertising ­ Client: DFS / www.dfs.co.uk What they do: Furniture retailer What we’ve done: Suite of online banners for the DFS Double Savings ad campaign The results: Due to go live late December


Email Marketing ­Client: Clarks What they do: Retailer of shoes & accessories What we’ve done: Email design & build, customer segmentation, email send & reporting


Email Marketing ­Client: Center Parcs What they do: UK short breaks What we’ve done: Email design & build, customer segmentation with relevant design & content to each segment, email send & reporting


SEO & PPC ­Clients: Emerging Real Estate • Mattress Online • Kitchen Appliances Direct What they do: Online retailers / Overseas estate agents What we’ve done: SEO & PPC campaign set up and management The results: Managing budgets in excess of £500k, creating turnover in excess of £15m we reduced overall cost per order / aquisition, increased orders / enquiries


Our Process 1. Planning • Market research, competitor positioning, business proposition • Tone of voice, visual positioning and briefing • Marketing communications planning and objectives • Budgets and timings 2. Delivery • Specific tactics e.g. website, direct mail, search marketing, email

marketing etc.

• Launch tactics and start to assess daily / weekly / monthly targets 3. Analysis • Review campaign effectiveness at key stages from original brief • Management information, statistics and metrics • Apply learnings and re-deploy


Other Digital Client Experience

Virgin Holidays

Flythomascook.com

Website design and development

Pink Home Loans, Skipton Group

Aldi

New online brand implementation

Online web design and brand

Travel website design, flowers

and online marketing

management including email and

website design & build

search marketing

Brother Europe

Skipton Business Finance

Vodafone

Website & online game development

SEO & PPC campaigns

e-mail marketing

Bristol and West Mortgages Bank of Ireland Group Web design & development


Contact • Über Royds Mills Windsor Street Sheffield S4 7WB Tel: 0114 278 7100 Web: www.uberagency.com

• Amy Elton New Business Co-ordinator Email: amy@uberagency.com



Uber Digital Portfolio 07-10