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creative kingdom Welcome to our


your experience awaits...


From the Founder

At U2R1, we pride ourselves in challenging the status quo ... As President and founder of U2R1, I am proud to introduce our company, team, services and achievements. Since our founding in 2002, U2R1 has established itself as a thriving brand and marketing agency, specializing in bringing our clients’ visions to life by expanding their brand visibility and producing results-driven solutions. “Redefining the Box” defines our corporate identity by communicating the core essence of our passion— providing extremely creative and interactive brand innovation. We don’t work within or outside the box; we redefine the box to include endless possibilities. At U2R1, we pride ourselves in challenging the status quo. Using our expertise, we assist clients in reaching their highest potential while optimizing their ROI.

Welcome to our Creative Kingdom, where your journey to prosperity begins! PROSPER WITH ME, Sari Gabbay Founder & President


U2R1 : message from the founder

Introducing U2R1 We are a brand and marketing agency. At least that’s the simple explanation… Utilizing our passion for business prosperity and unique design, we ignite businesses! We help them discover their best potential and path for success by crafting

visual communications and strategic development.

Our expertise is building effective marketing materials that are the first point of communication to the public. We ensure our clients look their best, backed with marketing prowess to ensure optimal return on investment and brand recognition. Our success is not based on inventing the latest gadget or most innovative technology; our success is based on fulfilling a need and desire for accomplishment—that our clients reach their success goals by cocreating with us. Our team is built with highly creative and talented people. We believe that success happens when you love what you do! And what we do is create and build people’s hopes, dreams, goals and excitement for their profession—what’s not to love about that?! Our foundation is solidly based on the human potential to shine. Creating the ultimate fulfillment by infusing passion with business. This is the authentic business consciousness we believe in and strive to embody. We are a real connection - a journey our clients embark upon to launch their business into victory.

U2R1 : who we are

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Client Spotlight TanenbaumCHAT

Corporate Logo


d only when we have the placement test results on file.

ecide which campus my child will attend? Placement ly determined by your home address. Students living south of venue attend the Wallenberg Campus. Students living north of venue attend the Kimel Centre.

e a school uniform? We do not have a school uniform but

ave a dress code. Students are required to dress respectably, d modestly. Boys must wear a kippa (or other appropriate and

d head-covering) at all times. Boys and girls must have shoulders,

and knees covered. The school dress code is detailed in the School


e busing? Busing is available at both campuses. Please contact

mpus to inquire about the routes and costs.

et each year by our Board of Directors. Part of the full fee

n fee of $500 is required. There is a non-refundable application date.

Federation of Greater Toronto, is completely confidential. When nd, where applicable, tuition assistance history from other Jewish hool, a shared ”Family Tuition Fee” is determined. Every parent ppropriate priority to tuition in their family budgeting. Please do

culum may total up to $500 (in Grade 9). Textbooks – new or may be divided over several payments. Other charges depend any of these costs. No students should be prevented from

is encouraged to support the school, and all help given to our

ile, Recruitment Coordinator .5984 x 377 CELL : 416.688.9727

I am



December 1st



I am Technical

My name is

2012 * High school is an experience. What will yours be?





Athletics are a big part of the experience at TanenbaumCHAT. Whether you just like to play for fun or have a serious competitive spirit, there is a sport and a team for you to join!

U2R1 : client spotlight TanenbaumCHAT

My name is Aryeh

What’s great about the technical courses at TanenbaumCHAT is that every year you can learn something new and cutting-edge.

You’ll make so many friends, compete with top teams, and learn valuable skills. Some graduates from TanenbaumCHAT even move on to become professional athletes!






each student in the appropriate stream of study. Applications are

From filmmaking to computer graphics to basic office programs, the opportunities to really enhance your skills are readily available and the tools are all state-of-the-art. Outside of class, you can join clubs, participate in events, and showcase the work you create. You can even compete with other students in our ‘Oscars’-like film festival!

What is really special about the athletic program is the variety of different sports you can play and that you don’t have to be a star athlete to participate.

Watch my story at

My experience at TanenbaumCHAT has been so meaningful and so amazing, that I’m just so happy I chose this school.


Watch my story at {with savvy

We worked closely with TanenbaumCHAT to re-fresh and revolutionize their school’s prestigious brand with a marketing initiative. An online and citywide promotional campaign enhanced recruitment efforts and conveyed the new brand spirit and school values through a compelling marketing message. Living the Experience. Defining the Future.

Branding & Visual Identity

Marketing Strategy

Web Presence & Fusion

Brand Plan & Visual Identity

Creative Concept Development

Custom Web Design, Development

Tagline & Brand Culture

Marketing Plan

Mult- Level Website Architecture

Communication Guidelines

Public Transit Shelter Ads

Functionality Document

Brand Marketing Materials

Recruitement Print Materials

Online Video Integration

Brand Corporate Guidelines

Media Buy & Public Relations

Content Management System

Social Media Marketing

Social Media Integration

Video Production U2R1 : spotlight on TanenbaumCHAT

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Client Spotlight Tsylos Park & Lodge

Corporate Logo


U2R1 : client spotlight Tsylos {with style

Tsylos Park & Lodge is a truly unique nature escape in picturesque British Columbia. We crafted strong, dependable brand visuals to communicate their culture and adventurous vacation packages. This strategic identity carries through marketing materials, social media interactions and their new showcase website. Disconnect to Reconnect.

Branding & Visual Identity

Marketing Strategy

Web Presence & Fusion

Corporate & Sub-Brand Logos

Custom Facebook Page Design

Custom Design, Creative Concept

Tagline and Brand Culture

SEO/Marketing Copy Writing

Multi-Level Website Architecture

Creative Consulting

Strategic Planning for

Online Reservation System

Brand Marketing Materials

Web Conversions

Social Media Integration

U2R1 : spotlight on Tsylos

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Client Spotlight Inneractive Enterprises, Inc.

expanding human potential Corporate Logo RGB | 66 66 66 HEX | #424242

PANTONE DS 325-2 C C67 M59 Y55 K36


| 255 234 0 | #FFEA00

PANTONE Yellow 012 C C3 M2 Y98 K0


| 90 64 153 | #5A4099

PANTONE 266 C C79 M89 Y0 K0


| 253 184 19 | #FDB913

PANTONE 130 C C1 M30 Y99 K0


| 74 99 174 | #4A63AE

PANTONE 2726 C C79 M66 Y0 K0


| 246 137 51 | #F68933



| 0 131 169 | #0083A9

PANTONE 314 C C85 M37 Y21 K1


| 241 93 94 | #F15D5E


| 0 177 176 | #00B1B0

PANTONE 326 C C76 M5 Y36 K0


BINA PANTONE Rubine Red C | 229 2 DAVID 120 P R E S I DENT C4 M100 Y19 K0 | #E50278


| 93 194 165 | #5DC2A5

PANTONE 3395 C C61 M0 Y45 K0



C0 M56 Y90 K0 expanding human potential

PANTONE 710 C C0 M79 Y58 K0 4051 Glencoe Ave. Suite 10 Marina Del Rey CA 90292 (310) 578 5810 x 206 (888) 692PANTONE 8722 2415 C | 164 25 132


| 161 161 164 | #A1A1A4

PANTONE CoolGrey 8 C C0 M1 Y0 K43

| #A41984

C40 M100 Y8 K0


| 159 207 103 | #9FCF67

PANTONE 375 C C41 M0 Y78 K0

| 123 43 131 | #7B2B83

PANTONE 520 C C63 M99 Y11 K1


| 213 225 77 | #D5E14D

PANTONE 389 C C20 M0 Y85 K0


U2R1 : client spotlight Inneractive {with sophistication

We were hired by Inneractive to redefine the corporate multi-level brand infrastructure and create a new visual identity that would span all marketing materials. By Propelling brand visibility and coherence across websites, creative concepts, and multi-media, we built a strong marketing message focused on: Expanding. Human. Potential.

Branding & Visual Identity

Marketing Strategy

Web Presence & Fusion

Corporate Letterhead

Communications Guidelines

SEO Integration

Corporate Logo Designs

Company Infrastructure

Interactive User Interface

Business Cards

Brand Plan

Easy Content Management

Target-Specific Web Designs

Brand-Image Guidelines

Facebook Design & Integration

Product Print Material

Market Analysis

Wordpress Network Installation

Software Packaging

U2R1 : spotlight on Inneractive

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Client Spotlight Northwood Collection

Corporate Logo

10 {

U2R1 : client spotlight NorthwoodCollection {with strategy

To tackle Northwood Collections’ archaic catalogue website, we brought out our creative artillery. The new contemporary eCommerce site lets users login to share, order and manage home decor products orders. The web catalog is integrated into their local inventory system—allowing for live online inventory management.

Strategy & Consulting

Web Presence & Fusion

Visual Identity

Re-vamp User Interface

Custom Drupal Integration

Develop New Visual Identity

Website Architecture

Responsive Web-Order Process

Conceptualize Colour Scheme

Define Public User Experience

Custom Shopping Cart

Custom Website Design

Define Admin Roles & Accessibility

XML Data Feeds

Micro-Site Designs

Define Sales Rep. Experience

Integrated into ACPAC

Website Functionality

Responsive Submission Forms

Specification Documents U2R1 : spotlight on NorthwoodCollection

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What We Do... Strategy. Design. Marketing. U2R1 creates strategies that integrate creative concepts and designs with purpose. We know that visual communication is the key to strong business growth and everlasting success, which is why all of our services have one goal—to create business prosperity.

Build your brand with our marketing tools ... {

Creative Consulting & Project Management


Custom Website Planning, Design & Development


Brand Development & Visual Identity


Video Production & Photography


Marketing Plan & Implementation


SEO & Online Marketing


Creative Campaign Creation


Corporate Video Marketing


Print, Packaging & Collateral Design


Social Media Applications & Promotion

12 {

U2R1 : what we do for you

Our mission is ...

business prosperity through strategy, design, & to create


Our values ...

define our company, from personality to policy. They make us who we are and play a role in everything U2R1 does. We focus on holistic business practice, from an honest, straightforward and sincere perspective.

U2R1 : mission and values

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What They Say...

They painlessly brought us what we wanted— —a complete ‘new look’, which spoke directly to students and parents alike; focussed, colourful, fresh, animated in every sense, and with immediate appeal. Within a short time of ‘launch’, we were getting excellent feedback from our ‘constituencies’. Originally finding them on the Internet, and impressed by their unconventional approach, we contracted with U2R1. This was a huge leap of faith for a fairly traditional school, recruiting from a very close-knit community, whose marketing and recruitment had always been masterminded ‘in house’. We were delighted with the results! Sari and her team were perceptive about the messages we needed to get across, persuasive (but not dogmatic) about their proposals, and easy to communicate with. Our school - Toronto’s largest private High School - has been developing a marketing project with U2R1 over a period of several months. We have been very happy with the progress of our project, and impressed with: • the willingness of the U2R1 team to really try and understand our market and our school • the freshness of approach • the willingness to understand that we need a distinctive ‘message’

TanenbaumCHAT Paul Shaviv Director of Education

14 {

U2R1 : what our clients say

• the sophistication of their analysis and planning

• their willingness to listen!

Great stuff!

What They Say...

It’s one thing to dream, it’s anothing thing entirely to create! U2R1 has helped to create my dream. Thanks to Sari Gabbay and her team of experts, my dream has become a reality. I went to Sari with a concept, an abstract idea for a web site, today I have a brilliantly, delicious online social network that is No longer simply an idea I toy with, consider and think about, is real, it’s here and growing spectacularly everyday!

LuvHertz Charlayne Nelson President, HighFrequency Luv Inc. Founder,

What’s spectacular about U2R1 is that they listen, they learn, they pay thoughtful attention, and then they step away and, with the recipe you’ve provided, they whip up your dream and create something that lives up to your fantasy and that is everything you imagined and then some. If you’re looking for your typical, standard and traditional web-development company then this is not the company for you. U2R1 thinks out of the box and specialized in the extraordinary! No project is too big and no company too small! They will do their best for you and nothing short of it!

I’m Kristi Frank from season number one of Donald Trump’s “The Apprentice”, and many other business ventures….I can’t even begin to start talking about working with Sari…I was really nervous before I sat down with her, and actually after about 20 minutes I was transformed! I heard a lot about energy and money and prosperity, and I’ve made a lot of money in my career, but she actually nailed something that I needed to hear yesterday and it was magical, and I’ve been thinking about it and I told my team, and it’s really going to transform my business.

Kristi Frank Entrepreneur Season 1, The Apprentice

So Sari, you’re a magician, you’re really, really gifted at seeing what people need, and giving it to them in the moment. You’re not only great at marketing, but really intuitive in hearing and seeing what people need and you gave me exactly what I needed. Thank you so much from the bottom on my heart and we are connected, we are going to be working together from now on, so thank you, thank you, thank you….Even better than Donald Trump.

Thank you so much!

U2R1 : what our clients say

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We Create Business Prosperity

{ Toronto


Los Angeles



114 Cumberland Street Suite 300 Toronto Ontario M5R 1A6

212 Marine St. Suite 100 Santa Monica California 90405



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U2R1 Prosperity Package  

Welcome to our creative kingdom... your journey awaits! Let us take your business to the next level; through strategy, design, and implement...

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