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At the very start of creating My social profiles, I made absolutely sure I knew exactly what I wanted to achievEfrom it- better me. It took time writing my bio’s, just knowing I had only three seconds to make ‘that’ impression to my prospects. But what I think we all need to evaluate, is if we are giving out the right messages to our targeted followers? I, @creativeyizzard can opening declare that I am very much responsible for purposely presenting two different personas to the world. Online I am a promoter of many things; fashion, people and music and offline I tend not to speak about what I endorse. I wouldn’t say the perception I give off is at all fake or offensive to any of my followers, however Iwould say my my online character is a true reflection of how I want to be seen and known for the things I have said. Now don’t get me wrong, I have been guilty for taking one too many #selfie’s and most definitely put all my ‘best’ features forward with a little help from #Valencia. But overall I’m happy with the progress in my social network; I only see progress. My objective is to be a user who is seen to be influential, well styled, pretty with a motivational and postive mentality who can successfully create, build and maintain profitable relationships both online and offline. That is my personal brand value.

What is yours? Fashion student, Ola Ebiti, unlike me utilizes social media as a digital portfolio of his work and he stated “I want to be a fashion journalist, so I share information to represent myself as the journalist I know I am, so I get the correct following” Fair play, Ola’s online work efforts resulted in him being followed by top fashion illustrator, Mariana Calderón who he then went on to collaborate with. The journal of personality and social psychology suggested, in a recent study that “Millennials also known as generation Y are those of us who were born between January 1, 1982 – 1993”. So why is it that our age group are so eager to shamelessly act as their very own energetic publicists? When I put an #instacollage of my #outfitoftheday on instagram, am I doing it to seek approval before I leave the house? If I don’t get over 100 likes will that make me change? To some generations this will sound crazy; as on recent TED Talk, by Future Labora-

tory Founders indicated “Over 30 year olds would no longer see the different between the digital and physical world.” Meaning, the older generation would look at your online profiles and take them literally, unknown to them that there could be a potential agenda behind every single tweet. So how is this affecting fashion? Well, fashion both online and offline is no longer just about the clothes – but the way people show their identity and how they reflect and edit their life through social media. Online platforms give you to tools to be the best version of you and due to many followers having no preconceptions of you, it really does allow your ego to be stroked when somebody re tweets your tweet, likes your Instagram picture or even shares your news via Facebook. International generation Y key speaker, Erik Qualman states that “We don’t have a choice on whether we do social media, the question is how well we do it”. So I asked myself…

how well am I doing it? Well, my Klout score has only just reached 47… so looks like I’ve got a way to go yet #lol Klout is a website and mobile app which has been running for over four years. It uses social media analytics to rank profiles according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. According to Daily Mail Journalist Daisy Dumas, Fashion designer Diane von Furstenberg currently has 276,010 Twitter followers, firming her reputation as a powerful social influencer in the fashion industry, giving her score of 79%, closely followed by Michael Kors with 74%. Not only have successful fashion corporations used online personalities, such as Jenna Marbles’ endorsing the swimwear brand Bella Beachwear, but they are also using the platforms as a marketing tool for research and promotion. Recently at New York Fashion Week Project Runway held a series of exclusive after-party events, whereby

you could only attend if you carried an influential score which was over 70%. This is a social game changer. Have you checked out how influential your tweets are? Do you know your niche? Who are your followers and what do they do? I want our generation to start thinking about what they are trying to achieve online, because crafting a fake image can be stressful. Besides feeling no harm done, making yourself look perfect and aspirational; showcasing a lifestyle that your ‘friends’ could envy, although sounds harmless can also cause major impact on your peers due to the unanswered “Quarter Crisis” which was briefly explained by human psychologist Erikson as the intimacy vs. isolation stage in “the twenty-something” age group. If you haven’t already experienced or heard of the terminology Facebook Envy, It’s basically when our generation, in particular, end up with low self esteems from seeing that constant portrayed ‘ideal’ image one their timelines. This is also reflected in the fashion industry. Lets be honest most of us just want to be cool. But can you define cool? Cool to me, may not

be what’s cool to you. Therefore is it even worth the effort? I’m #thetypeofgirl who slumps on the sofa in my £20 H&M joggy bottoms traipsing through aspirational posts by Balenciaga and Nike Yeezys on #Instagram, yet I’m also #thatgirl who’ll see an outfit on #outfitoftheday and check where you can buy similar items from. Sheep? No I class myself as a shepherd. I follow my own inspiration, which naturally turns into a trend. I don’t see Instagram as a mimic tool. Are you influenced or are you the influencer?


This urban culture publication is not your usual magazine. Inspired by social, technological and economic trends as well as fashion look boo...

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