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Jtem’s

DESIGNS & CONSULTANTS CO.LTD

STANDARDS MANUAL


CONTENTS

CONTENTS INTRODUCTION OVERVIEW COLOR LOGO OPTIONS SIZING & SPACING APPLICATION TYPOGRAPHICAL ELEMENTS STATIONERY


INTRODUCTION

INTRODUCTION The Jtem’s standard of unparalleled reliability, integrity, and quality is defined and represented by our visual elements. These elements comprise our corporate identity and seek to promote our company in a distinctly positive manner. It is from this backdrop that this Identity Guide was designed to define and sharpen our company image and to provide a strategic and consistent approach through which the Jtem’s brand should be communicated via its various media. This manual presents our official graphic standard and all uses of our symbols and insignia are listed and explained with supporting images. Consistent use of these elements as per the given standards will allow for ease of visibility and recognition, and will serve to differentiate the Jtem’s brand of excellence. This document will provide guidance to creative personnel who are contracted by Jtem’s to communicate our messages in print and electronic form; and the standards listed must be maintained. These standards provide a consistent identification system. Misuse and variations of these designs will compromise the integrity of the Jtem’s brand; and consequently will not be accepted. Permission for, and access to any of our branding elements is the sole right of the Jtem’s management.


OVERVIEW

OVERVIEW Jtem’s Designs & Consultants Co. Lt began operations in 2004 and continues to provide quality, contemporary designs for domestic and commercial clients in Trinidad and Tobago. The company has been a registered Limited Liability Company since February 2009. The company is co-managed by couple Michelle Phillips and Earl Phillips. Michelle Phillips is a Certified Interior Designer & Color Consultant. Earl Phillips is a Certified Joiner and Cabinet Fabricator. From its begining to the presesnt, the Jtem’s standard of unparalleled reliability, integrity, and quality undergrid all their operations. Their services include: - Custom Cabinetry & Installation - Solid Surface Fabrication, Installation and Repairs - Complete Interior - Renovations - Shop & Ship - Consultation Service - Customs Products - Problems Solving


LOGO

COLOR Jtem’s signature colors were developed to ensure a quality brand experience and an easily recognizable personality brand. The multi-colored circles represent the varied aspects of the Jtem’s experience and its emphasis on quality design. The color palette, when used correctly, helps to solidify brand recognition and the identity of Jtem’s as a single, powerful unit.

Pantone® 7417c CMYK: 0 75 75 0 RGB: 242 102 73 Websafe: #F26649 Pantone® 144c CMYK: 0 48 100 0 RGB: 248 151 29 Websafe: #F8971D Pantone® 376c CMYK: 57 0 100 0 RGB: 122 193 67 Websafe: #7AC143 Pantone® Process Cyan C CMYK: 100 0 0 0 RGB: 0 174 239 Websafe: #00AEEF Pantone® 874c CMYK: 0 20 50 30 RGB: 188 155 106 Websafe: #BC9B6A

Jtem’s

DESIGNS & CONSULTANTS CO.LTD


LOGO

LOGO OPTIONS The Jtem’s Logo comes in four basic options:

- FULL COLOR VERSION (with black supporting text)

Jtem’s

DESIGNS & CONSULTANTS CO.LTD

- FULL COLOR VERSION (with white supporting text)

Jtem’s

DESIGNS & CONSULTANTS CO.LTD

- ALL BLACK VERSION

Jtem’s

DESIGNS & CONSULTANTS CO.LTD

-INVERTED WHITE VERSION (used in special cases where there is a dark colored background)

Jtem’s

DESIGNS & CONSULTANTS CO.LTD


LOGO

SIZING & SPACING The Jtem logo’s minimum size is 1.31 inches in width and 1 inch in height. This is measured from the edge of the word “designs” to the edge of the green circle. The mark should always occupy its own space and have an equal area around it of .15 inches.

.15”

1.31”

.15”

.15”

.15”

1”

.15”

Jtem’s

DESIGNS & CONSULTANTS CO.LTD .15”

1” (actual size)

1.31”

Jtem’s

DESIGNS & CONSULTANTS CO.LTD .15” (enlarged)

.15”


LOGO

APPLICATION - NEVER use anything but the approved Jtem’s logo for any publication or product. - NEVER stretch the logo out of proportion. - NEVER use incorrect, non-approved colors. - NEVER use parts of the logo only. It is a single unit and must be used together. - NEVER alter the horizontal orientation of the logo.

Jtem’s

DESIGNS & CONSULTANTS CO.LTD

DES IGN S&

Jtem’s

DESIGNS & CONSULTANTS CO.LTD

Jtem

’s

CO NS ULT AN TS CO .LTD

- NEVER print on top of the logo.

J


TYPOGRAPHICAL ELEMENTS

TYPOGRAPHICAL ELEMENTS The logo’s font is FUTURA® LT BOOK. The secondary font is Helvetica Neue (Light) and can be used for supporting text in publications etc.

FUTURA LT BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”

HELVETICA Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()”


STATIONERY

STATIONERY Jtem’s stationery are critical tools for communicating with their clients and partners. Each piece of stationery conveys the Jtem’s standard of professionalism and credibility; and seeks to envoke feelings of loyalty, family and oneness between Jtem’s and its partners. The Business Card, Envelope and Letterhead designs are are follows:

BUSINESS CARD

.15”

1.31”

.15”

.15”

1”

Jtem’s

DESIGNS & CONSULTANTS CO.LTD .15”

.19”

John Doe (868).555.5555 P.O. Box 435 Trinidad, WI doe@jtemsconsultants.com


STATIONERY

ENVELOPE Envelope (scaled down)

.15”

1.31”

.15”

.15”

1”

Jtem’s

DESIGNS & CONSULTANTS CO.LTD .15”

cell: 759.8013 | 751.4199 | 356.3857 Fax: 669-5589

.19” jtemsconsultants@gmail.com


STATIONERY

LETTERHEAD

Jtem’s

cell: 759.8013 | 751.4199 | 356.3857 Fax: 669-5589 jtemsconsultants@gmail.com

DESIGNS & CONSULTANTS CO.LTD

Dear John, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque viverra felis non purus elementum et condimentum metus convallis. Fusce pellentesque cursus nunc sed tempor. Aenean et justo erat. Donec aliquam posuere justo, eu condimentum risus sollicitudin ut. Aenean quis mi lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla gravida pellentesque nisl in pretium. Donec at nisl elit. Praesent in neque sit amet mauris consectetur lacinia eu nec neque. Mauris nec sem lacus. Integer mattis odio eu arcu mollis a vulputate quam venenatis. Vestibulum eu nisi erat, vel porta leo. Proin laoreet malesuada massa eget eleifend. Yours Truly, Earl Phillips


Jtem’s

DESIGNS & CONSULTANTS CO.LTD

cell: 759.8013 | 751.4199 | 356.3857 Fax: 669-5589 jtemsconsultants@gmail.com


J-TEMS Standards Manual Mockup