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a brief history o Men who places particular importance upon physical appearance, refined language, and leisurely hobbies, pursued with the appearance of nonchalance in a cult of Self. Historically, especially in late 18th- and early 19th-century Britain, a dandy, who was self-made, often strove to imitate an aristocratic style of life despite coming from a middle-class background. Eccentricity defined as taking characteristics, such as dress and appearance, to extremes, began to be applied generally to human behavior in the 1770s; similarly, the word dandy first appears in the late 1700s: In the years immediately preceding the American Revolution, the first verse and chorus of “Yankee Doodle” derided the alleged poverty and rough manners of American-born colonists, suggesting that whereas a fine horse and gold-braided clothing “maccaroni” were required to set a European apart from those around him, the average American’s means were so meager that ownership of a mere pony and a few feathers for personal ornamentation would qualify one of them as a “dandy” by comparison to and/or in the minds of his even less sophisticated compatriots. A slightly later Scottish border ballad, circa 1780, Also features the word, but probably without all the contextual aspects of its more recent meaning. The original, full form of ‘dandy’ may have been jack-a-dandy. It was a vogue word during the Napoleonic Wars. In that contemporary slang, a “dandy” was differentiated from a “fop” in that the dandy’s dress was more refined and sober than the fop’s. |3


on the

Dandy

The modern day dandy has came to be the Hipster, a slang term that first appeared in the 1940s, and was revived in the 1990s and 2000s often to describe types of young, recently-settled urban middle class adults and older teenagers with interests in non-mainstream fashion and culture, particularly alternative music, indie rock, independent film, magazines such as Vice and Clash, and websites like Pitchfork Media. In some contexts, hipsters are also referred to as scenesters. “Hipster” has been used in sometimes contradictory ways, making it difficult to precisely define “hipster culture” because it is a “mutating, trans-Atlantic melting pot of styles, tastes and behavior[s].” One commentator argues that “hipsterism fetishizes the authentic” elements of all of the “fringe movements of the postwar era—beat, hippie, punk, even grunge,” and draws on the “cultural stores of every unmelted ethnicity” and “gay style”, and “regurgitates it with a winking inauthenticity.”

dan-dy    [dan-dee]

A man who affects extreme elegance in clothes and manners. |4


& menswear summer 2010 Bow Tie Handkerchief. 100% cotton.........26 dollars

Logo Monogrammed Pocket Square. 100% cotton.........36 dollars |5


Pocket Watch Handkerchief. 100% cotton.........26 dollars

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Steel Needle with twisted filaments for construction

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T-shirts in custom colors. 100% cotton.........48 dollars

< Top Hat Ampersand Bi-fold Wallet. Calfskin Leather.........56 dollars |8


V-neck Tee Shirt. 100% Cotton. Contrast Collar with Ampersand Logo


o. Top Hat, Bow Tie & Pocket Watch................48 dollars | 10


Fine & Dandy Logo found on every product.........FWP

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Shopping Bags made from 100% recycled paper.........FWP

< Post Consumer Balsa wood make up our price tags .........FWP

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Crewneck Tee Shirt. 100% Cotton. Ampersand Logo. Top Hat, Bow T


Tie & Pocket Watch..................36 dollars | 14


Fine & Dandy logo centered on each page of 100% Recycled paper in Buff toned color.........................

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Letterhead

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Envelopes

Fine & Dandy logo printed over metallic paper then molded into this narrow envelope............................

Torn edges to preserve the antiquity of the brand...............

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Fine & Dandy Catalog Issue 1  

ScreenPrinting: Developed an identity for a compnay and a line of men's clothing with a sense of 19th century dandism.

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