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TYLER

DAWSON INDUSTRIAL DESIGN 2014


Design is about leaving the world a better place than when you arrived.


Table of Contents

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CLEAT FLIP FORK COLOR BOMBS PRECOR V SKILLS ABOUT ME


CLEAT GROUP PROJECT - SPRING 2013

FINALIST BOSTON DESIGN MUSEUM STREET SEAT DESIGN COMPETITION


OBJECTIVE Rethink the humble public bench and design an iconic bench or ‘street seat’ for around the Fort Point Channel in Boston.


HOW CAN SEATING IMPROVE THE LIVABILITY OF THIS BURGEONING URBAN AREA, WHILE BEING SOCIALLY AND ENVIRONMENTALLY CONSCIOUS?


RESEARCH Demographic research helped us to understand and better empathize with the users who will be interacting with the product as well as the environment that it will be located in. We discovered that the main user will be tourists visiting the area who value strong and unique asthetics over daily utility.


INSPIRATION We took a great deal of inspiration from the nautical history of Fort Point Boston, specifically from the older wooden boats and the traditional ‘horn’ cleat used for centuries in the area. This element of the cleat had a large influence on our final design.


IDEATION Over the next few weeks we brainstormed ideas in varying materials, forms, and functions. After we established a direction we wanted to explore we started ideating in both hand sketches and physical models.


REFINEMENT After selecting a design direction to follow based upon one of my sketches, we set out to refine the form of the design as well as explore possible details and features to implement.

CLICK TO PLAY PROCESS VIDEO


MODELING As part of the competition our group make a 1/8 scale model of our final bench design, we made rough versions in foam to assure the proper dimensions and proprotion.


MANUFACTURING After being chosen as a finalist, we were given $750 to build a full scale prototype and ship it to Boston for an 8-month installation along the Fort Point pier. We contracted with GR Plume Company to help us build and finish the wood and to bend the 1/2� steel we partnered with Indeco Industrial Design in Ferndale, WA who graciously donated their time and materials.

CLICK TO PLAY BUILD VIDEO


FINALIST

reclaimed wood


1/8” stainless steel

1/2” stainless steel


FLIPFORK 5-WEEK PROJECT - FALL 2013

COLLABORATION MCNETT CORPORATION + WWU INDUSTRIAL DESIGN


OBJECTIVE Develop a new product aimed at the growing population living in urban environments. This product has to meet both the McNett corporation’s vision of sustainability as well as market demands.


HOW CAN WE CHANGE WASTEFUL BEHAVIOR AND MAKE A SUSTAINABLE SOLUTION WHILE CREATING A PRODUCT THAT IS VIABLE IN A CROWDED MARKETPLACE?


83%

OF THE U.S. POPULATION

LIVES IN AN URBAN ENVIRONMENT

RESEARCH As a group we compiled a library of research exploring every avenue of urban living. From this information we were able to better address pain points and empathise with our target market. I found particularly disturbing information in regards to the ‘throw-away’ culture of fast paced urban living.

40 BILLION

PLASTIC UTENSILS THROWN AWAY EVERY YEAR


INSPIRATION I was inspired by the ingenuity and durability of existing utensils and tools marketed towards the camping sector as well as the ultra-utilitarian pocket knife and multi-tool products.


IDEATION I started exploring a number of solutions covering a wide array of issues and markets, focusing on ideas related to convenience and the ability to have what you need where ever your go.


REFINEMENT Starting with hand cut prototypes, experimenting with size and form to come up with a general shape before moving on to laser-cut wood ideations and finally acrylic appearance models. Throughout the process I varied the form and design language of each tool before finding a style that solved the problem in an efficent and clear way.


compact folding design

food safe and reusable


stainless-steel construction


COLOR BOMBS 5-WEEK PROJECT - FALL 2013

COLLABORATION

IDEAL - CAREFULLY CURATED GOODS + WWU INDUSTRIAL DESIGN


OBJECTIVE The ReMade design challenge is a yearly project put on by the WWU Industrial Design department to design a new product out of discarded or unwanted materials in an effort to promote sustainablity and creative problem solving. After designing our product we produce a limited run to be sold through Ideal: Carefully Curated Goods retail store, who will also be providing feedback and marketing advice throughout the process. The prompt for this years’ challenge was to create remade children’s Toys!


How can we make better use of the millions of pounds of trash thrown into landfills each year?


RESEARCH I found in doing material research that used crayons and not recyclable and often are discarded prematurely. To achieve maximum sustainability I used the Okala ecodesign standard to calculate an ecological lifecycle assessment of my proposed product to ensure it me the highest levels of sustainabilty possible.

DESIGN FOR RECYCLABILITY

INCREASE TRANSPARITY

REDUCE IMPACT

INCREASE SOCIAL EQUITY


44

THROWN AWAY EACH YEAR

PP Recycled back into raw material

Crude petroleum

Process the refined petroleum

Polypropelene (PP) made through a catalized polymerization process

Manufactured into various consumer products

Post-consumer PP processed into new chapstick tubes

shipped to factories

Paraffin wax made from petroleum by-product

Used crayons collected and melted back into a raw material form

COLOR BOMBS

Used and unwanted crayons were collected from daycares, preschools, and kindergartens.

MILLION LBS OF CRAYONS


INSPIRATION My intention was to make a product that would have an instant visual appeal for children, looking at how existing products cater to this audience was very helpful in refineing my final design.


rainbow pop-ups popsicle

twist-up chapstick

rainbow pencil


IDEATION After I finalized a direction I started exploring different possibilities for containers, wax materials, manufacturing methods, and packaging designs.


REFINEMENT We proposed our top ideas to the staff at Ideal in order to receive an evaluation of the feasibility of our product from a retail standpoint.


PRODUCTION After finalizing my design and method of manufacture, it was necessary to create a feasible process for production of a consistent and quality good that would be ready for the retail market.


SALES A limited run of 100 ColorBombs were produced at a price point of $2 each (production cost of $.18 ea) and they completely sold out through the Ideal retail outlet within two weeks. The public reaction I have received from customers has been overwhelmingly positive and numerous parties have inquired about a second production run.


retail point-of-purchase display

promotional poster


recycled chapstick tube

100% post-consumer crayon wax retractable coloring stick


final label design


PRECOR V 7-WEEK PROJECT - SPRING 2014

COLLABORATION

PRECOR FITNESS + WWU INDUSTRIAL DESIGN


OBJECTIVE Precor is a well established brand in the fitness equiptment industry. Known for their high quality and easy to use machines. However they lag behind in innovation and have a narrow scope of the marketplace and their product. By reaching out to students for design research and inspiration, Precor is hoping to gain an outsiders perspective on the future of the fitness industry and possible product directions.


What is the future of exercise and fitness?


RESEARCH Delving deep into research of the fitness industry, I found a strong trend of technology being the driving force behind many of the fitness revolutions throughout the past century.


Existing technology

Motion trackers

Wearables

Virtual real ity

Xbox Kinect Leap Motion PlayStation Move

Nike FuelBand FitBit Force Jawbone Up24

Oculus Rift Virtuix Omni Sony VR


IDEATION Taking the massive amount of research and taking it into a specific design direction was no small task. The feedback received from the Precor design team was helpful in narrowing the scope of my project.


REFINEMENT


Exercise Machine

+

Virtual Reality

=

Precor V


ABS plastic shell

OLED display

Precor V treadmill


matching outer housing

Precor V bike machine


water bottle holder

multi-adjustment seat

easy to wipe-down surfaces

anti-slip mat


simulated air resistance gesture sensing cameras


emergency stop

textured grip handles biometric sensors


INTERFACE The user experience of the Precor V interface was paramount in creating a beautiful and functional product. Extra effort was made to maximize simplicity and make the layout clean and easy to understand.

view from Precor V bike


BIKE >simulates pedal feedback, bike lean, etc. >race against you and your friend best times


175

TREADMILL >simulates natural ground resistance >analyzes your running pace and adjusts automatically


PRECOR V


ABOUT ME

EDUCATION WESTERN WASHINGTON UNIVERSITY Bachelor’s Degree in Industrial Design Minor in Sustainable Design 3.30 GPA September 2010 - June 2015

IDSA

Member 2011-Present Junior of the Year 2014 WWU Student Chapter Shop-Master 2013-2014 Relic Fundraiser 2012 Flex Fundraiser 2013

TYLER DAWSON is a young

designer born in San Diego California in 1991 and currently living in Bellingham Washington.

Email: tylerdawson6@gmail.com Phone: 360.472.0093 Coroflot: coroflot.com/TylerDawson Behance: behance.net/Tyler-Dawson LinkedIn: lnkd.in/bWA2HNG

PROFICIENCY Computer

Manual

Photoshop Illustrator InDesign Rhino Keyshot Solidworks MS Office

Prototyping Painting/Finishing Hand rendering Sketching Woodworking Metalworking Composite Lay-ups


EXPERIENCE AR Restorations

Automotive Restoration Project Lead Responsible for the organization and logistics in the maintenance, repair, and restoration of vintage and collectable cars June 2007 - September 2013

Whatcom Humane Society - Plywood Project Spring 2013

McNett Corporation - Urban Survival Fall 2013

PRECOR Inc. - Virtual Reality Exploration Spring 2014

INTERESTS // HOBBIES Automotive restoration Sustainable design Scale-model building Product repair and restoration Spray painting and airbrush Social activism eBay Sales - 1000+ Positive feedback


THANK YOU! CONTACT email: tylerdawson6@gmail.com phone: 360.472.0093



Tyler Dawson - Industrial Design Portfolio 2014