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I would like to play golf today.


So that means today I will...


C H E C K T H E W E AT H ERREPORTCALLTO M A K E AT E E T I M E D R I V E TOT H E G O L F COURSECHECKI NATTHEFRONT DESKPICKUPAS CORECARDTEEOFF KEEPTRACKOFMYS TAT S K E E P T R A C K OFMYSCORETRYTO BEATMYPERSONAL BESTSEARCHFOR YARDAGEMARKERS GETSOMEDRINKSTO TA L K A B O U T T H E R OUNDADDUPMY SCOREDOUBLE


To do all that, I’ll have to...


USEMYCOMPUTER USEMYCELLPHONE D R I V E TOT H E C O U R SEGOINTOTHECLUB HOUSEREMEMBER TO P I C K U PA S C O R E CARDMAKESUREIDO NTBREAKTHEPENCIL FUMBLETHROUGHMY BAGFORTHERANGE FINDERKEEPTRACK OFSTROKESINMY HEADMAKESURETHE SCORECARDDOESNT BLOWAWAYADDUP MYSCOREINMY HEADDRIVEBACK HOMEGETBACK


(that’s a lot)


Why can’t I do that all in one place?


(

Looper is the only way to seamlessly connect a golfer to their home course.

)


Caddie Bridge Connect


Mission

The brand will enhance and simplify the experience of the local golfer interacting with their home golf course.

Vision

To be the leading provider of local golf gourse information and on-course player assistance.

Values

The brand is trustworthy because it works with your specific golf course and becomes a member of your community

Benefit

Looper streamlines the operations of the golf course and gives the golfer a more personalized user experience

Positioning

Our brand is better than other apps and services because it is tailored to your specific golf course.

Styling

The main focus of the styling will be organization and the user experience. Every piece of the styling will have a purpose.


Functional


Looper is the only system that seamlessly connects me to my golf course


Mental


Looper makes my life easier because it allows me to make tee times and check news from anywhere, at any time.


Spiritual


Looper promotes family time and is aware of my fast-paced, technologydriven life.


Social


Looper allows me to coordinate events and communicate with other golfers who share my interests.


Mail

Blog Software

Posters

Leave Behind

App

Website

Letter

Show Display

Business Card

Sup. Colors?

“L”

Audience

Flags Type


Brand Hero #1

David Feherty Feherty is a writer and broadcaster who is known for being witty, but knowledgeable. He generally reports from down on the course, rather than from the broadcast booth. Though he provides comic relief much of the time, he balances that out with reliable insight and relatability.


Brand Hero #1

Rickie Fowler Fowler is one of the most popular young players on tour. He is statistically the fastest player (based on shots per second). Rickie is known for challenging the traditional style of golf attire. His clothes are brightly colored and have a more youthful fit.


C: M: Y: K:

78 55 79 72

C: M: Y: K:

0 0 0 30

C: M: Y: K:

78 29 82 14

C: M: Y: K:

100 0 0 30


(PRIMARY WORDMARK)

(REVERSED “L” INITIAL)

(MASCOT)


Looper Brand Book  

First draft of the brand book for Looper, a golf application for the iPhone.

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