BRAND SYSTEM MANUAL
MANUAL CONTENTS FOUNDATION
About Naja Security 8 Motto 9 Look and Feel 11
Logo Usage 14 Variants 15 Typefaces 16 Misuse 17
Business System Advertising Application Screens Building Signs
20 24 26 28
WHO WE ARE The core values of the Naja Security brand and experience is the emphasis we put on our foundation, precision, and excecution. The Naja Security System is the standard set of rules that uses a graphic elements designed or chosen for Naja Security to be identified with. Each one of these rules have been precisely crafted and laid out within the contents of this manual with the purpose of promoting a consistant image throughout all forms of media regardless of the situation. With this system, Naja Security hopes to create a visual foundation of which it can best operate from.
LIKE THE MIGHTY COBRA WE ARE PRECISE, LIGHTNING FAST, AND A FORCE TO BE RECKONED WITH.
LOOK AND FEEL Naja Security feels very structured. In the pictures we use there must be an overwhelming sense of stability and order. Photography must be in black and white. The addition of a color splash from the blue included in our color palette is a small but powerful way to tie the photo back to the the Naja Security brand system. With our imagery, we hope to instil a sense of security and build a visual trust between our brand and the customer. The careful selection of modern, bold photography and design techniques stregthens our role as technology vanguards. Here are adjectives and attributes that accurately describe the look that the brand strives for.
ATTRIBUTES Clean Sharp Bold Strong Contemporary Professional Concise
LOGO USAGE Our logo is the way our corporation can communicate to the rest of the world. It is our signature. The logo of Naja Security is the flagship icon responsible for delivering the messages from our brand. It is governed by a certain set of basic rules.
x CMYK – 52 0 15 0 RGB – 112 204 216 #70CCD8 PANTONE 319 U
x x The logo should always have a minimum white space area equal to the x-height of SECURITY.
CMYK – 0 0 0 90 RGB – 65 64 66 #414042 PANTONE Black U
LOGO VARIANTS In cases of mono color usage, the logo should use the 90% gray from NAJA as the color of the mark. This is the proper usage of the logo when reversed out on a dark background.
TYPEFACES Steelfish is chosen as the face of Naja Security. It comprises the entire mark and serves as an effective large headline font. Apex New is chosen as the text typeface for Naja Security. The wide variety within the family of Apex is used by Naja Security for its means of communication
STEELFISH ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
Apex New ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 01234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 01234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 01234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 01234567890 ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 01234567890
MISUSE DO NOT USE ALL BLUE
In cases of mono color, please use 90% gray instead of the blue.
DO NOT USE OTHER COLORS
Please adhere to the specified colors of the brand system.
DO NOT OUTLINE THE LOGO
The logo must retain its original integrity.
DO NOT STRETCH THE LOGO
Please use the mark with the intended proportions.
DO NOT SWAP THE LOGO COLORS In the interest of consistancy, please use the colors in their respective order.
DO NOT ROTATE THE LOGO
The logo must be congruent with the 90ยบs of the media it is used on.
E N TAT I O N
BUSINESS SYSTEM LETTERHEAD
Naja Security business system must follow these set rules when being built. 3p0
NAJA SECURITY HEADQUARTERS 3323 Connecticut Street Lawrence KS 66044 tel 782 101 0001 fax 782 101 0010 www.najasec.com
April 14, 2014 Don Dingle, Owner Don Dingleâ€™s Dongles 883 Faux Avenue Overland Park KS 66210
Dear Mr. Dingle We are happy to congradulate you on your choice of Naja Security as your computer security provider. In the package you have selected we offer the benefits of many other security providers, but we have included a special inclusion of choice premium services to welcome you and your business and as a sign of gratitude. We hope these benefits allow you to run your business at maximum capacity without worry of security breaches or computer viruses. Thank you for your business. Sincerely,
Kim Walker Head of Sales Management
NAJA SECURITY HEADQUARTERS 3323 Connecticut Street 3323 Lawrence KS 66044
Don Dingle 883 Faux Avenue Overland Park KS 66210
25p0 scaled 80%
Tyler Absher, CEO 3323 Lawrence KS 66044 tel 782 101 0001 cell 913 221 9375 fax 782 101 0010
ADVERTISING PRINT MEDIA
HACKERS MALWARE VIRUSES It’s only natural selection.
US It’s only natural selection.
APPLICATION SCREENS DESKTOP SCREEN
APP ICON AND SCREEN
3323 Connecticut Street, Lawrence KS 66044