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Brand Guidelines 2011


Reverse Publishing

Logo Guidelines

Naming convention: {company_name}_{colour_profile}_{resolution}_{date}_logo.{filetype} Logo: Supply of normal and reverse logo is preferred normal

reverse

Specifications: Jpg/Jpeg: Ideal Specification

Jpg/Jpeg: Minimum Specification

COLOUR:

CMYK

COLOUR:

RESOLUTION:

300dpi

RESOLUTION:

72dpi

SIZE (PIXELS):

> 300px (longest side)

SIZE (PIXELS):

> 1000px (longest side)

Ai/Eps/Pdf: Vector Images COLOUR: FONTS: PREVIEW: TRANSPARENCY:

RGB

Tiff: Bitmap Images COLOUR:

CMYK

Convert all text to curves

RESOLUTION:

300dpi

8bit TIFF

SIZE (PIXELS):

> 300dpi (longest side)

CMYK

COMPRESSION:

High resolution transparency

LZW

Unsupported File Formats: • Gif • Png • Raw • Jpeg2000 • Cdr Examples

• Vector • CMYK • Text converted to curves • No foreign elements • Ample white space

• Rasterised Bitmap • RGB • Background interferes with logo • Website screenshot • Low resolution

08-02-2011

T | 0845 468 0568

E | product@tmdr.com

W | www.tmdr.com

P | One Canada Sqaure Canary Wharf London E14 5AP


Fish4jobs

Branding Guidelines Naming convention: Fish4jobs Logo: normal

reversed

Logo colours: Colour guide must be adhered to at all times

RGB: 235, 93, 27 CMYK: 0, 74, 95, 0 Pantone: Warm Red C

Fonts: ITC Lubalin Graph Demi

Aa

Website colours: Colour guide must be adhered to at all times

RGB: 235, 93, 27

RGB: 245, 212, 159

RGB: 178, 122, 22

RGB: 71, 46, 46

RGB: 80, 80, 80

Hex: #EB5D1B

Hex: #C74517

Hex: #EC6920

Hex: #472E2D

Hex: #515050

RGB: 133, 209, 34

RGB: 73, 129, 0

RGB: 178, 122, 22

RGB: 242, 148, 0

RGB: 245, 212, 159

Hex: #89BD2E

Hex: #4A8230

Hex: #B27A16

Hex: #F29403

Hex: #F6D49F

RGB: 57, 112, 169

RGB: 40, 89, 144

RGB: 0, 82, 149

Hex: #3971AA

Hex: #285991

Hex: #015396

Recruiter colours:

Fonts:

Aa Aa

ITC Lubalin Graph Demi Arial Regular

Aa Aa Aa

ITC Lubalin Graph Book

Arial Bold

Arial Italic

08-12-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


GAAPweb

Branding Guidelines Naming convention: GAAPweb Logo: Use reverse logo on all coloured backgrounds normal

reversed

Your future in finance and accountancy

Your future in finance and accountancy

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0

RGB: 17, 45, 119

CMYK: 0, 0 , 0, 100 Pantone: Process Black C

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/948750

RGB: 128, 119, 168

CMYK: 100, 97, 12, 5

RGB: 228, 37, 24

CMYK: 56, 54, 7, 3

Pantone: 2768C

Pantone: 667C

CMYK: 0, 94, 100, 0, Pantone: 485C

Fonts: HelveticaNeue 45 Light

Aa

Trebuchet MS Regular

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/948752

RGB: 8, 23, 196

RGB: 203, 7, 7

RGB: 255, 234, 0

RGB: 171, 220, 40

RGB: 136, 226, 248

Hex: #0817c4

Hex: #cb0707

Hex: #ffea00

Hex: #abdc28

Hex: #88e2f8

Fonts: Verdana Regular

Aa

25-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


HotRecruit

Branding Guidelines Naming convention: HotRecruit Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952005

RGB: 204, 0, 43 CMYK: 0, 100, 79, 20 Pantone: 187C

Fonts: Interstate Regular

Housebroken Regular

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952007

RGB: 204, 0, 43

RGB: 118, 0, 0

RGB: 40, 131, 160

RGB: 56, 163, 197

RGB: 0, 0, 0

Hex: #CC002B

Hex: #760000

Hex: 2883A0

Hex: #38A3CS

Hex: #000000

Fonts: Arial Regular

Aa

Arial Bold

Aa

29-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


JobsFinancial

Branding Guidelines Naming convention: JobsFinancial Logo: normal

reversed

Logo colours: Colour guide must be adhered to at all times

RGB: 0,0,0 CMYK: 0, 0, 0, 100 Pantone: Process Black

RGB: 152, 0, 46 CMYK: 26, 100, 79, 24 Pantone: 202C

Fonts: Bentham Regular

Denmark Regular

Website colours: Colour guide must be adhered to at all times

RGB: 102, 0, 6

RGB: 0, 0, 0

Hex: #660006

Hex: #000000

RGB: 133, 209, 34

RGB: 73, 129, 0

Hex: #89BD2E

Hex: #4A8230

Fonts: Trajan Pro Bold

Lucida Sans Regular

02-03-2011

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


jobsin

Branding Guidelines Naming convention: jobsin + site name (i.e. jobsinaccountancy | jobsinhealth ) Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0

RGB: 9, 60, 110

CMYK: 0, 0 , 0, 100

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/1080232

RGB: 3, 157, 21

CMYK: 97, 82, 25, 14

Pantone: Process Black C

reversed

RGB: 255, 132, 0

CMYK: 82, 3, 100, 0

Pantone: 534C

Pantone: 361C

CMYK: 0, 59, 94, 0 Pantone: 716C

Fonts: Mirror Extra Cond Black Italic

Aa

Droid Serif Regular

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/1080232

RGB: 0, 0, 0

RGB: 9, 60, 110

RGB: 3, 157, 21

RGB: 255, 132, 0

Hex: #000000

Hex: #093c6e

Hex: #039d15

Hex: #ff8400

Fonts: Droid Serif Regular

Aa

Arial Regular

Aa

20-10-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


JobsinEducation

Branding Guidelines

Naming convention: JobsinEducation Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0

RGB: 40, 39 97

CMYK: 0, 0 , 0, 100

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/944407

RGB: 242, 145, 35

CMYK: 95, 98, 24, 19

Pantone: Process Black C

reversed

RGB: 255, 92, 0

CMYK: 0, 52, 91, 0

Pantone: 2766 C

Pantone: 1375 C

CMYK: 0, 64, 100, 0 Pantone: 165 C

RGB: 208, 156, 35 CMYK: 21, 40, 93, 1 Pantone: 1245 C

Fonts: Constantia Regular

Aa

Trebuchet MS Regular

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/944423

RGB: 27, 20, 100

RGB: 172, 0, 0

RGB: 244, 78, 19

RGB: 209, 156, 36

RGB: 51, 51, 51

Hex: #1B1464

Hex: #AC0000

Hex: #F44E13

Hex: #D19C24

Hex: #333333

Fonts: Trebuchet MS Regular

Aa

21-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


JobsinSocialWork

Branding Guidelines

Naming convention: JobsinSocialWork Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 147, 19, 83 CMYK: 29, 91, 60, 19 Pantone: 1955C

RGB: 255, 66, 186 CMYK: 0, 74, 27, 0 Pantone: 709C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968759

RGB: 235, 0, 155

RGB: 210, 30, 115

CMYK: 0, 100, 34, 8 Pantone: 214C

CMYK: 16, 88, 54, 2 Pantone: 703C

RGB: 0, 0, 0 CMYK: 0, 0, 0, 0 Pantone:

Fonts: Archer Light

Archer Semi Bold

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968767

RGB: 0, 43, 85

RGB: 82, 91, 109

RGB: 158, 46, 66

RGB: 255, 100, 129

RGB: 233, 221, 198

Hex: #002b55

Hex: #525B6D

Hex: #9E2E42

Hex: #FF6481

Hex: DFDDC6

Fonts: Lucida Sans Regular

Archer Light

15-07-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


JobSearch

Branding Guidelines Naming convention: JobSearch Logo: Use reverse logo on all coloured backgrounds normal

reversed

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 39, 76 CMYK: 100, 49, 0, 70 Pantone: 539C

Fonts: ITC Lubalin Graph LT Demi

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953175

RGB: 25, 227, 255 CMYK: 90, 11, 0, 0 Pantone: 2995C

Aa

ITC Lubalin Graph LT Book

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953183

RGB: 0, 44, 83

RGB: 1, 159, 188

RGB: 255, 255, 255

RGB: 51, 51, 51

RGB: 10, 41, 114

Hex: #002C53

Hex: #198FBC

Hex: #FFFFFF

Hex: #333333

Hex: #0A2972

Fonts: Arial Regular

Aa

30-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


MirrorJobs

Branding Guidelines Naming convention: MirrorJobs Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

reversed

Adobe Kuler Theme: n/a

RGB: 16, 76, 143 CMYK: 100, 80, 13, 2 Pantone: 294C

Fonts: Meta Roman

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969607

RGB: 0, 43, 85

RGB: 0, 80, 149

RGB: 68, 68, 68

RGB: 108, 108, 108

RGB: 211, 220, 226

Hex: #002B55

Hex: #005095

Hex: #444444

Hex: #6C6C6C

Hex: #D3DCE2

Fonts: Verdana Regular

25-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


PlanetRecruit

Branding Guidelines Naming convention: PlanetRecruit Logo: Use reverse logo on all coloured backgrounds normal

reversed

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C

RGB: 255, 92, 0 CMYK: 0, 64, 100, 0 Pantone: 165 C

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/892298

RGB: 255, 191, 15 CMYK: 0, 25, 94, 0 Pantone: 123 C

Fonts: Courior New Regular

Helvetica Neue 85 Heavy

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/900544

RGB: 0, 0, 0

RGB: 240, 136, 5

RGB: 245, 212, 159

RGB: 178, 122, 22

RGB: 236, 237, 237

Hex: #000000

Hex: #f08805

Hex: #f5d49f

Hex: #b27a16

Hex: #eceded

Fonts: Courier New Regular

Helvetica Neue 85 Heavy

Arial Regular

13-07-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


SecsintheCity

Branding Guidelines Naming convention: SecsintheCity Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 75, 37, 130

RGB: 48, 20, 85

CMYK: 42, 72, 0, 49

CMYK: 44, 76, 0, 67

Pantone: 268C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953253

RGB: 194, 98, 255 CMYK: 24, 62, 0, 0

Pantone: 2765C

Pantone: 2635C

Fonts: Sabon Roman

Aa

Helvetica Neue 55 Roman

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953254

RGB: 10, 36, 106

RGB: 60, 0, 96

RGB: 76, 78, 79

RGB: 99, 58, 158

RGB: 228, 1, 113

Hex: #0A246A

Hex: #3C0060

Hex: #4C4E4F

Hex: #633A9E

Hex: #E40171

Fonts: Sabon Roman

Aa

Lucida Sans Regular

Garamond Regular

Aa

30-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


TheCareerEngineer

Branding Guidelines

Naming convention: TheCareerEngineer Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 255, 158, 46 CMYK: 0, 38, 82, 0 Pantone: 143C

RGB: 51, 51, 51

RGB: 40, 42, 40 CMYK: 5, 0, 5, 84

Pantone: 425C

Aa

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953225

CMYK: 0, 0, 0, 80

Pantone: Cool Grey 11C

Fonts: Miso Regular

reversed

Lucida Sans Unicode Regular

RGB: 121, 0, 0 CMYK: 0, 100, 100, 53 Pantone: 1815C

Aa

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/953231

RGB: 121, 0, 0

RGB: 40,42, 40

RGB: 190, 147, 19

RGB: 217, 163, 0

RGB: 182, 182, 181

Hex: #790000

Hex: #282A28

Hex: #BE9313

Hex: #D9A300

Hex: #B6B6B5

Fonts: Lucida Sans Unicode Regular

Aa

Arial Regular

Aa

30-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


TotallyExec

Branding Guidelines Naming convention: TotallyExec Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 145, 0, 0 CMYK: 25, 100, 100, 24 Pantone: 1805C

RGB: 230, 0, 0

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968787

RGB: 255, 5, 0

CMYK: 8, 100, 100, 2 Pantone: 1795C

reversed

RGB: 0, 0, 0

CMYK: 0, 98, 100, 0 Pantone: 485C

CMYK: 0, 0, 0, 100 Pantone: Process Black

RGB: 102, 102, 102 CMYK: 0, 0, 0, 60 Pantone: 877C

Fonts: Stratum 2 Bold

Frutiger 65 Bold

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/968817

RGB: 138, 55, 47

RGB: 155, 21, 21

RGB: 50, 94, 109

RGB: 199, 199, 199

RGB: 53, 53, 53

Hex: #8A372F

Hex: 9B1515

Hex: #325E6D

Hex: #C7C7C7

Hex: #353535

Fonts: Constantia Regular

Myriad Pro Regular

Aa

15-07-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


toallyfinancial

Branding Guidelines Naming convention: totallyfinancial Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 214, 214, 0 CMYK: 16, 16, 100, 0 Pantone: 7404C

RGB: 255, 161, 28 CMYK: 0, 37, 89, 0 Pantone: 143C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/966114

RGB: 0, 12, 86

RGB: 0, 31, 137

CMYK: 100, 91, 36, 47 Pantone: 289C

CMYK: 100, 85, 33, 20 Pantone: 295C

RGB: 0, 0, 0 CMYK: 50, 50, 50, 100 Pantone: Process Black

Fonts: DINNeuzeitGrotesk Light

Perpetua Regular

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/966135

RGB: 0, 43, 85

RGB: 10, 36, 106

RGB: 178, 101, 18

RGB: 221, 137, 3

RGB: 234, 172, 21

Hex: #002b55

Hex: #0a246a

Hex: #b26512

Hex: #dd8903

Hex: #eaac15

Fonts: Arial Regular

25-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


thegraduate

Branding Guidelines Naming convention: thegraduate Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 195, 0, 23 CMYK: 15, 100, 90, 10 Pantone: 1797C

RGB: 49, 12, 16 CMYK: 12, 79, 71, 78 Pantone: 4695C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969593

RGB: 153, 0, 0

RGB: 76, 76, 76

CMYK: 24, 100, 100, 21 Pantone: 424C

CMYK: 0, 0, 0, 70 Pantone: 1805C

Fonts: Meta Bold Lf Roman

Helvetica Neue 55 Roman

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/969598

RGB: 161, 0, 0

RGB: 0, 43, 85

RGB: 51, 51, 51

RGB: 76, 78, 78

RGB: 213, 215, 216

Hex: #A1000

Hex: #002B55

Hex: #333333

Hex: #4C4E4E

Hex: #D5D7D8

Fonts: Meta Book Roman

Arial Regular

16-07-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


totallylegal

Branding Guidelines Naming convention: totallylegal Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0 CMYK: 0, 0 , 0, 100 Pantone: Process Black C

reversed

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952213

RGB: 23, 95, 165

RGB: 232, 184, 0

CMYK: 90, 59, 29, 9

CMYK: 9, 28, 100, 0

Pantone: 7462C

Pantone: 7406C

Fonts: Chaparral Pro Regular

Aa

Lucida Sans Regular

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952223

RGB: 3, 43, 67

RGB: 26, 68, 98

RGB: 118, 88, 4

RGB: 247, 185, 17

RGB: 0, 0, 0

Hex: #032b43

Hex: #1a4462

Hex: #765804

Hex: #f7b911

Hex: #000000

Fonts: Skolar Regular

Aa

Cambria Regular

Aa

Lucida Sans Regular

25-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP


Workthing

Branding Guidelines Naming convention: Workthing Logo: Use reverse logo on all coloured backgrounds normal

Logo colours: Colour guide must be adhered to at all times

RGB: 0, 0, 0

Adobe Kuler Theme: n/a

RGB: 255, 255, 255

CMYK: 0, 0 , 0, 100 Pantone: Process Black C

CMYK: 0, 0, 0, 0 Pantone:

Fonts: Chaparral Pro Regular

Aa

Lucida Sans Regular

Website colours: Colour guide must be adhered to at all times

Adobe Kuler Theme: http://kuler.adobe.com/#themeID/952223

RGB: 3, 43, 67

RGB: 26, 68, 98

RGB: 118, 88, 4

RGB: 247, 185, 17

RGB: 0, 0, 0

Hex: #032b43

Hex: #1a4462

Hex: #765804

Hex: #f7b911

Hex: #000000

Fonts: Skolar Regular

Aa

Cambria Regular

Aa

Lucida Sans Regular

25-06-2010

T | 0845 468 0568

E | marketing@tmdr.com

W | www.tmdr.com

P | One Canada Square Canary Wharf London E14 5AP

TMDR Brand Guidelines  

Brand Guidelines for Trinity Mirror Digital Recruitment's portfolio of Job boards