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Sammy Food Finder | Mobile Application

Branding+UX +Food =Sammy Sammy Food Finding Application Context: btrax inc. » UI/Design: Tyler Shirai-Rielly » UX/Ideation: Tyler Shirai-Rielly, NRI


hungry? 56


SAMMY can help


BRANDING TYPE+COLOR+LOGO

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Sammy Food Finder | Mobile Application

SOME CONTEXT I designed, branded and ideated a swipe based, food finding app. Her name is Sammy, and she wants to help. Man, I’m starving. But nothing sounds good. I just had Chinese yesterday… and a burger sounds pretty nasty right now. Good thing I have Sammy. I’ve realized that a lot of times that I’ve been unsure of what I’d like to eat, that nothing really sounds good. Also, I’ve realized, when I am in a restaurant, and a menu does not have photos, I have a hard time ordering. If I am deciding between two options, one that sounds delicious and one that looks delicious, I’m going with the picture every single time. I feel like very often when we are hungry, we know what we want to eat, but we can’t put it in words. We need to see it. Once you see it, you have that moment, like “mmm, yup, routing myself now.” You see an In n Out billboard, with just the burger, no words, and you take the next exit. The visual, and the immediacy, is what is appetizing, “I want that right now.” These tendencies are what lead me to Sammy, the first Swiping based food finding application. The concept is that when you are hungry, and you don’t know what you want, just swipe through some delicious looking photos, until you have that moment.

Typography: I felt a soft, organic typeface would be most appropriate, yet San Serif for legibility on the digital platform, thus I chose Vag Rounded Bold, a clean and legible san serif font with bold strokes and rounded edges. Following these lines, for body copies, I used Helvetica, which probably is the most used San Serif in the world. Though it always looks nice and clean. Colors: I wanted Sammy to have a warm and inviting aesthetic. Sammy should remind you of your Aunty who knows just what to feed you. Thus, I chose a very bright and warm color pallet, with tints of Yellow, Orange and Brown. Graphics: As previously mentioned, I felt that Sammy should be soft and rounded, to further illustrate a warm and welcoming presence, thus Sammy was constructed with various ellipses and rounded rectangles.

c0m60y99k0 c34m77y84k37 c0m36y29k0 c1m24y100k0

VAG Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


UX/UI App Wireframing

Not what you were looking for?

Food A

$m i.

Go

Continute Browsing Check out Maybes

4. Maybes Swipe

$ mi.

Food A

$m i.

Food A

Open

GO NOW

Food B Food C Food D Food E Food F

Food A

$m i.

Comments... See Full Menu

Food G

Busy/Not Busy

Food H

Website Link

1. Set your preferences

2. Swipe

3. Detail Page

Go Now!

NeverM

62

123-456-7890

aybe

7. Google Maps Link


Sammy Food Finder | Mobile Application

Search

Food A

Food A

$m i.

Go

5. Custom Search

8. Rating

6. Search Swipe


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Sammy Food Finder | Mobile Application

Swipe Your Food With 3 swiping directions, Never (Left), Maybe later (Right), and Now (Up), you determine how Sammy categorizes this particular food cuisine or dish in the future. If you swipe Left, Sammy will never show you the food it just showed you, and will not show you foods like this in the future. If you swipe right, Sammy will understand that you like this kind of food, but you just rather have it another time, thus encouraging other results like this in the future. And finally, if you swipe up, Sammy will not only learn, but bring you to the food you desire.

Custom Search Sammy also has a search feature for those who have something in mind, but just want to see what their options are. I want a California Burrito, but I want the best looking one within $10 and 2 miles. Easy, just search â&#x20AC;&#x153;$10 California Burrito <2miâ&#x20AC;?, and Sammy will do the rest.

UX/UI Screens/Flow


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Sammy Food Finder | Mobile Application

Sammy  

Swipe based food finding application.

Sammy  

Swipe based food finding application.

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