BRANDING PATTERNS
+ HAH Logo
Creating a Pattern I was in charge of performing pattern conception and execution for brand expansion. Using the new logo, I brainstormed many different pattern options. I wanted to further push the idea of moving, while utilizing the “H” from the logo. I created a moving box illustration, and decided to implant the H within this. I utilized the “tape” to distinguish the H. Using this new branding asset, I performed various mockups to test the look and feel.
= Moving Box
Pattern Asset