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mFUSION: Marketing Tips

Maximise your Campaigns We are delighted to have you as a client. This document was created to support and help you maximise your newly services. Now that you have been integrated, there are a few simple tasks that you can perform that can make a world of difference to your bottom line. This document is intended to provide you with additional information and useful tips how to maximise our solutions conjunction with your marketing. Thank you again for your business and we look forward to a long and prosperous relationship. Should you have any further questions or comments, please do not hesitate to contact us. We're here to help!

Support Team txtNation www.txtnation.com/sd

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Marketing Tips

Our mFUSION suite of campaign solutions allows you take advantage of the lucrative mobile marketing strategies by: •

Using a short code to generate subscription without having to pay a high monthly fee to own / maintain it.

Enabling people to sign up to your mobile club directly from their cell phone as well as via Web forms.

No longer requiring subscribers to give you their carriers as this is automatically determined by the new SMS service.

“Getting the ‘Call to Action’ right is often the most important part of Mobile Advertising.”

Experiencing improved delivery and much more detailed reports about your SMS marketing campaigns.

Engaging in a 2-way interaction with your subscribers, such as asking them questions or prompting a call to action within the message.

SMS is good for: •

Short lead times and immediacy

Cost effective personalised communication

Ongoing 1 to 1 relationships

Automated data capture and compliance

Direct revenue and uplift opportunities

Basic Rules for SMS In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign. You need Permission plus: 1: Relevance 2: Location 3: Time 4: Adding Value 5: Interactive

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Marketing Tips

Step 1: Planning the campaign Objectives: o

Why are you communicating via mobile?

o

What do you want to achieve?

Offer plan: o

What’s the definition of your offer?

o

How are you going to say it?

o

When should it be sent?

o

Who are you targeting?

o

Is viral marketing a possibility?

Limitations: o

Do you need to cap the responses?

o

Message receipt – have you systems in place to handle the volume?

Step 2: Creating the campaign Some SMS Service Providers enable you to create, test and track your basic campaign yourself via your web browser. This can be very useful for simple push campaigns such as; event notifications, requested information (i.e. results, account info), “show this message for a free..” style campaigns, staff memos etc. However, the more complex the campaign, the more likely you will require professional help in both the planning and fulfilment of the campaign.

Step 3: Copywriting •

You only have 160 characters-use them wisely

Be aware of limitations of different screens

Be personal (it can be an intrusive medium)

Be targeted

Talk in the same language as your customers

Lrn txt spk-especially for youth markets

Use an SMS copywriter

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Marketing Tips

Step 4: Test, test and test again.. •

Test the campaign on different screens

Test different networks, carriers (i.e. Vodafone, Orange)

Check to see if the appropriate replies are sent etc

If it is a competition, plan for unusual / wrong answers and have suitable replies in place.

Test language, typos and technical (not all symbols will come out as you expect).

Step 5: Measurement and tracking Some indicators that you may use to measure success of the campaign are: •

Open rates

Foot traffic (to website etc)

Offer acceptance

Replies

Redemption rate

Brand awareness…

Use it as an automated data capture

Consider timing

Trial different approaches

Exploit “land grab” opportunities by using SMS before

Do:

your competitors do •

Use only opt in and give opt out route (the more automated the better)

Identify yourself

Common Mistakes: •

Poor targeting and relevance

Not identifying the sender

Poor copywriting

Targeting wrong audience with wrong offer / message

Messages sent out at wrong time

Not allowing recipient to unsubscribe

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Marketing Tips

Typos

No personalisation

Inability for systems / customer service, to handle responses

Conclusion •

It’s an important marketing medium and it’s here to stay

It’s about the experience not the technology

Plan ahead so you get it right

Be creative with your campaign

Keep IT Simple Stupid (KISS)

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Marketing Tips

Main enquiries Email: sales@txtnation.com Phone: +44(0)17 5227 3491

txtNation Headquarters Poseidon House Waterfront Business Park Plymouth PL4 0SJ

London, United Kingdom Email: sales_uk@txtnation.com Phone: +44(0)2000007021 Paris, France Email: sales_france@txtnation.com Phone: +33(0)170700499 New York, United States Email: sales_usa@txtnation.com Phone: 1 866 736 0022 Frankfurt, Germany Email: sales_germany@txtnation.com Phone: +49(0)6922227307

Copyright Š 2008 txtNation, Limited. Produced in the United Kingdom. txtNation and the txtNation logotype are trademarks of txtNation, Ltd., in the United Kingdom and other countries. mENABLE is a service mark of txtNation, Ltd., in the United Kingdom and other countries.

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mFUSION - Marketing Tips  

How to make the most of txtNation's award-winning SMS and marketing campaigns platform.

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