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IS YOUR MARKETING FAILING TO DELIVER THE RESULTS YOU DESIRE?

THE CASE FOR USING IOT TO MONITOR FOOD SAFETY

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EXPO PREVIEW!


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THE TOUGHEST TANK IN THE INDUSTRY.

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Dave (402) 697-3675 Gary (402) 697-3664 Matt (402) 697-3665

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ss e n i s u B r u O It s’ t c e t o r to P s Your ®

Face to face, eye to eye, delivering a modern level of service.

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Federated Mutual Insurance Company and its subsidiaries* | federatedinsurance.com 19.07 Ed. 12/18 *Not licensed in all states. © 2018 Federated Mutual Insurance Company


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INDEPENDENT OPERATOR Woody's Smokehouse #1 Tiffany Wood Centerville, TX (903) 536-2434 tiffany@woodysjerky.com https://woodys-smokehouse.com/ PETROLEUM DISTRIBUTOR Bunker One (USA) Inc. Justin Schmidt (346) 339-3378 jusc@bunkerone.com http://bunkerone.com SUPPLIER Absopure Water Daniel Ward (281) 814-9593 dward@absopure.com http://www.absopure.com American Security Products Donny McKay (951) 685-9680 dmckay@amsecusa.com http://www.amsecusa.com ANS Distributing Christopher Williams (469) 431-8008 cwilliams@ansdistributing.com http://www.ansdistributing.com Axxis Software Anthony Rodriguez arodriguez@axxispetro.com http://www.axxispetro.com Blue Hound Construction, LLC Bradford Park (832) 328-8171 brad@txbluehound.com http://www.bluehoundconstruction.com BMO Harris Bank Jonathan Graham (312) 461-3635 jonathan.graham@bmo.com http://www.bmoharris.com Brass Reminders Company, Inc. Brent Durham (859) 887-5394 brassreminders@gmail.com http://www.brassreminders.com C&A Associates Jessi Jeansonne (225) 791-7797 jessijeansonne@caassociates.com http://www.caassociates.com

Clinton Electronics Mark Hinck (815) 871-6626 mhinck@clintonelectronics.com http://www.clintonelectronics.com

Kenan Advantage Group Gray Silva (800) 969-5419 gray.silva@thekag.com http://www.thekag.com

SilverLiner Heather Tomlinson (833) 200-TANK (8265) heather@silverliner.com http://silverliner.com

CStore Guru LLC Jimmy Gandhi (936) 206-5875 gandhijimmy7@gmail.com http://www.cstoreguru.com

Lime Energy John Dolan (914) 522-2398 jdolan@lime-energy.com http://lime-energy.com

Spectrio Ray Daugherty (800) 584-4653 rayd@spectrio.com http://www.spectrio.com

Dualite Sales & Service, Inc. Bob Stephany (513) 536-3171 bstephany@dualite.com http://www.dualite.com

Mainstreet Inc. Debbie Simurda (469) 766-1921 info@mainstreetinc.net http://www.mainstreetinc.net

Tank Tech Inc. Rob Russell (573) 471-1932 rob@tanktech.com http://www.tanktech.com

EA Engineering, Science, and Technology, Inc., PBC. Robert Owens (972) 315-3922 rowens@eaest.com http://www.eaest.com

Marshall Young Insurance Agency Rusty Walker (817) 645-9155 rusty@marshallyoung.com http://www.marshallyoung.com

TEU Services, Inc. dba REDAAP Timothy Carpenter (830) 496-4090 timothyc@redaap.com http://www.redaap.com

Mila Wholesale Danielle Reed (844) 233-4044 danielle@milawholesale.com http://milawholesale.com

The Site Controller LLC David Millhollon (951) 256-8500 gm@thesitecontroller.com http://www.thesitecontroller.com

Modisoft Inc. Sohail Modi (866) 216-8707 info@modisoftinc.com http://www.modisoftinc.com

Trivanta Bob Moorhead (214) 522-7200 bob@trivanta.com http://www.trivanta.com

NaturallyU, LLC Brandi Maxwell (713) 789-0641 bmaxwell@naturallyu.com http://www.naturallyu.com

Urestone by Replications Unlimited Matt Wasiak (314) 524-2040 mwasiak@repunlimited.com http://www.urestonepanels.com

Extreme Signs Orlando Batista (936) 435-0988 o.batista@extremesignsusa.com http://www.extremesignsusa.com Formula Four Beverages (USA) Inc. Jennifer Kovach (424) 284-2177 jennifer.kovach@formula-four.com http://drinkOXIGEN.com FuelMaster/Syntech Systems, Inc. Pat Goff (830) 469-2628 edye.coxwell@myfuelmaster.com http://myfuelmaster.com Gas Pos, Inc. Josh Smith (205) 948-7523 lance@gaspos.co http://www.gaspos.co Groendyke Transport Jim Hoelker (580) 234-4663 jhoelker@groendyke.com Imagination Fuel Processing Company Yasin Maredia (832) 876-2521 Imaginationfuelprocessing@gmail.com

Naughty Chile Taqueria Jane Hartgrove (303) 329-0900 jane@naughtychile.com http://www.naughtychile.com OPIS by IHS Markit Renee Ortner (301) 284-2000 rortner@opisnet.com http://www.opisnet.com Petroleum Marketers Equipment Co. of TX Dale Frost (469) 332-3700 dfrost@pmgroupcos.com http://www.pmecok.com

THE INDUSTRY LEADER IN TEXAS


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CONTENTS TEXA S FOOD & FU E L M AGA Z IN E

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16

18

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FORT WORTH, TX

FORT WORTH CONVENTION CENTER & OMNI HOTEL

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16

18

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FOOD SAFETY COMPLIANCE

BEHAVING DIGITALLY

THE ULTIMATE INDUSTRY EVENT

TIME FOR SOME SPRING CLEANING

Using IOT to protect your biggest revenue generator

WWW.TFFA.COM

The ever changing convenience store experience

Expect the unexpected at the 2019 Southwest Fuel & Convenience Expo!

A little maintenace now can save you time, money & headaches


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THE INDUSTRY LEADER IN TEXAS


texa s f ood & f u el magaz ine

Editorial

Board of Directors

Editor, Layout & Design, Digital & Print Production, and Advertising Sales Jesus Azanza 512.617.4309 jazanza@tffa.com

Officers: Cary Rabb, Round Rock WAG·A·BAG™ Chairman

Texas Food & Fuel Association Staff Paul Hardin, CAE President/CEO phardin@tffa.com Jesus Azanza Director of Marketing and Business Development jazanza@tffa.com

Dan Baker, San Angelo Regal Oil Company Vice Chairman Steve Fryar, Brownwood P.F. & E. Oil Company Secretary Steve Boyd, Houston Sun Coast Resources, Inc. Treasurer Madalyne Lange, Sherman Immediate Past Chairman Don Grissom, Austin General Counsel

Rick Bolner, CPA Vice President of Accounting rbolner@tffa.com

Paul Hardin, Austin President

Matt Burgin Director of Government Relations mburgin@tffa.com

Region Directors: Robert Eggleston, Midland Penta Operating, LLC Region A

Mike Kittrell, Parker Carter Energy Company District VIII John Prickette, Sulphur Springs Grocery Supply Company District IX Fred Sloan, Dallas TAC Energy District X Charles Reichenau, Mason Short Stop Food Stores District XI

Rodney Fischer, New Braunfels Midtex Oil, L.P.

Terry Tesch, Angleton R.B. Stewart Petroleum Products, Inc. Region D Wes Scott, San Antonio Arguindegui Oil Co. II, Ltd District Directors: District XVI Neal McCarty, Fiona Kendrick Oil Company Alison Schmidt, Houston District I U.S. Oil, a division of U.S. Venture, Inc. Nelson Grona, San Antonio District XVII Bear Oil Company. Inc. District II Jake Marsico, Dickinson Bay Oil Company Joy Garcia, Mineral Wells District XVIII Connel Oil Corp. District III Directors At Large Marketers Paul Masters, El Paso Bill Crittenden, Kerrville Mogas, Inc. Mini Mart District IV Terry Harrah, Belton Mike Hennings, San Angelo CEFCO Convenience Stores Tres Amigos C-Stores District V Steven Neill, Midland Kent Oil, Inc. Aaron Nilsson, Daingerfield W.O.I. Petroleum, Inc. Guy Oliver, Austin District VI MTG Management

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Bobby Warren, Sherman Douglass Distributing Co. District VII

Tim Miller, Kingwood Ascentium Capital, LLC

Imad Sarkis, Beaumont Tri-Con, Inc. District XIV

Annette Hicks, CMP Vice President of Meetings & Expositions ahicks@tffa.com

©2019 Texas Food & Fuel Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the written consent of the publisher.

Wolfgang Manz, Houston PWM Electronic Price Signs

Past Chairmen Gary Garrison*, Plainview Fred Garrison Oil Company

Don Broach, Bryan BRENCO Marketing, Corp. Region C

Subscription requests: Texas Food & Fuel Association 401 W. 15th Street, Suite 510 Austin, TX 78701 P 800.460.8662 F 512.477.4239 info@tffa.com

Michael Lawshe, Fort Worth Paragon Solutions, Inc.

Clay Johnson, Austin Tex-Con Oil Company District XIII

Dana Fuller, CEM Director of Expo & Events dfuller@tffa.com

Subscriptions are included in the dues paid by Texas Food & Fuel Association member companies.

Buster Cage, Whitney Republic Tobacco

Richard Rogers, Pasadena Texas TransEastern, Inc.

Lance Davis, Bonham McCraw Oil Company Region B

The Texas Food & Fuel Magazine is published quarterly by the Texas Food & Fuel Association, Austin, Texas, USA.

Directors At Large Suppliers Tori Bates, Richardson Tait Environmental Services, Inc.

Mark Jackson, Navasota Kolkhorst Petroleum Company District XII

Scott B. Fisher Senior VP of Policy & Public Affairs sfisher@tffa.com

Kris Wallace Assistant Director of Finance kwallace@tffa.com

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Phil Wuest, McQueeney Wuest’s, Inc. District XV

Justin Parrott, Dallas Ranparr, Inc. Jeff Scarbrough, Clovis, NM Allsups Petroleum, Inc.

Rick Golman, Dallas QW Transport LLC Gary Johnson Odessa Johnson Brothers Oil Company Jim Kolkhorst, Navasota Kolkhorst Petroleum Company Terry Maxey*, Uvalde Maxey Energy Company Randy Parrott, Dallas Ranparr, Inc. *serves on Executive Council Board Term: January 1-December 31, 2019


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At Renewable Energy Group (REG), we help you grow your business with superior biofuel options. We make it easy for you to take advantage of the strong economic and environmental incentives with REG-9000 biodiesel, REG Renewable Diesel and blended fuels. Our experts are ready to help you navigate state and federal legislation, tax incentives, RINs, and more. Plus, our quality, ratable products are proven to burn cleaner, improve lubricity and deliver more efficient engine performance than conventional ultra-low sulfur diesel.

REG has been at the forefront of the biofuel evolution since the beginning — and we continue to fuel the industry into the future.

For more information and terminal locations in your area, contact Andrew Lewis at (713) 208-9148 or andrew.lewis@regi.com Š 2019 Renewable Energy Group, Inc. All Rights Reserved.

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23-25

SIGMA Spring Conference Orlando, FL

2-4

MAY

APRIL

Industry Happenings

Nacs State of the Industry Summit

14-16

Southewest Fuel & Convenience Expo Fort Worth Convention Center & Omni Hotel Fort Worth, TX

15

Rosemont, IL

PAC Golf Classic The Golf Club at Fossil Creek Fort Worth, TX

4

Skimming Prevention Seminar Austin, TX

April 25-May 2 Connexxus Annual Meeting

SKIMMING PREVENTION

Nashville, TN

.ORG

April 30-May 1

Oklahoma Petroleum Marketers & Convenience Store Association Convention

ONLINE TOOLS AND RESOURCES

Nashville, TN

GET THE FACTS ABOUT

SKIMMING AT THE PUMP $125

WWW.TFFA.COM

Protecting your data against gas pump skimmers starts by knowing what to look for and how to react.

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The Case for Using IoT to Monitor Food Safety Learn how convenience stores can protect their biggest revenue drivers by ensuring compliance and eliminating human error associated with collecting temperature data. BY: STEVEN BABB, IOT & MONITORING SOLUTIONS CONSULTANT @ FSG SMART BUILDINGS

It’s no secret that self-serve and prepared food items are the top revenue producers in c-stores. It is commonly understood that gas prices get feet in the door, but the food items in the store are what pay the bills. Offering food of any kind, prepared or not, comes with a great responsibility: maintaining health code and food safety compliance according to HACCP principles and application guidelines. For most convenience store owners and operators, the most commonly accepted practice for ensuring compliance is a basic system involving visual inspections by employees recorded onto clipboards and later logged. There are two major flaws with this type of system: time and human error. This is an inefficient practice that takes up time that could be better utilized serving customers and enhancing the overall customer experience. In addition, manual temperature logging leaves the safety of your food products subject to human error. In order to better understand how to more effectively manage food safety, particularly in open-air cooler systems, let’s look at how these systems actually work: Cold air is heavier than warm/hot air. When a standard refrigerator door is opened, the column of cold air “falls out” from the bottom of the opening creating a vacuum that allows warm/

hot air to be sucked in to the upper area of the fridge. This causes the compressor to cycle on in order to evacuate the newly introduced warm/hot air in order to replace it with cold air. Open air coolers use “air curtains”. Vents along the top lining of the open-air cooler blow cold air in all directions, effectively sealing in the colder, denser air. The design of these coolers are quite intentional as, again, cold air is heavier and, therefore, sinks to the bottom. While this design is more convenient for on-the-go consumers, it is not without its flaws. The system is largely dependent on ideal environmental conditions for optimal operation. If an open air cooler is within proximity to a regularly opened door, for example,

the constant airflow from the opened door will present a constant disruption to the “air curtain” effect. This becomes more prevalent with multi-tier open-air coolers where the air curtain is vertical as opposed to horizontal. Suffice it to say, a “successful” c-store will have its doors being constantly opened. Besides consumer convenience, another reason open-air coolers are such an attractive option for c-store owners is their merchandising abilities. Open displays are more visually appealing, allowing merchandise to be deliberately placed according to plan-o-grams and market demand. An obvious compliment to merchandising is lighting. Modern open-air coolers contain LED lights which produce light with less energy, thus producing less heat. Heat is still a factor and will cause variations in surface temperature within the open-air coolers. On the topic of modern day options, the life expectancy of an open-air cooler is generally in the 10-year range. This number will vary based on the performance of individual components but it is a safe assumption that the air-curtain feature will have suffered some degradation over the course of a decade. With brand new open-air coolers running in the $5,000-$10,000, it is understandable why c-store owners would keep their current units up to and beyond their anticipated life expectancy. THE INDUSTRY LEADER IN TEXAS


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In any cooling system, the catalyst that determines whether the compressor kicks on is the thermostat. Anyone who lives in a two-story home can tell you that a single thermostat is never the full story. While the first floor is frosty, the second story is usually much warmer (remember: cold air is heavier which is why heat rises). Now imagine this two-story house is your open-air cooler. The food on the first floor might be fine and maintained at an ideal 40°, but the food upstairs will be living in an environment 5°15° warmer, situated right in the Danger Zone. Source: usda.gov Before we go any further, let’s recap a few key points: 1. Cold air is denser than warm air 2. Open-air coolers use “air curtains” to trap cold air 3. Lighting- no matter the typeproduces heat 4. Acceptable temperatures for prepared food are: <40° for cold food, <0° for frozen food, and >140° for hot food 5. Life expectancy of proper operation of an open-air cooler is around 10 years 6. Thermostats can only tell part of the storyManual temperature logging offers no actionable data or mitigation strategy, is prone to error and is a time sucker

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According to CS Decisions: “Eliminating pen and paper line checks can save $250-$600 per year per store, smart sensors that prevent food spoilage can save $1,100 per episode, and reducing food and labor costs can save $4,700 per year per store, according to a recent CoInspect survey. Further, CoInspect experts said the ROI on in-store technical solutions can be as high as $10,000$15,000 per year for c-stores with foodservice capabilities.” Leveraging modern IoT (Internet of Things) tech, c-store owners can now remove visual cooler inspections from their employees’ job descriptions and gain true insight into the actual temperature of open-air coolers in all zones, not just based on what the thermostat readout is. Having access to data where you can see if your coolers are operating outside the acceptable range for longer than an acceptable amount of time would help you in determining if it really is time for your out-of-warranty cooler to be replaced. It will also allow you to move your food to another cooler location before it spoils and costs you thousands of dollars. Removing the human element from temperature logging guarantees accuracy and satisfies logging requirements for HACCP

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compliance purposes. While the focus of this article has been on the inefficiencies of open-air coolers, the very same sensors are equally usable in closed-door refrigerators, and heated environments such as food rollers and steam tables. To learn more about the about the food safety and temperature logging/monitoring solutions available to you today, please visit PerfectCStore.com.

About the Author Steven Babb is an IoT and Monitoring Solutions Consultant with the Smart Buildings division of FSG.

About FSG Smart Buildings FSG Smart Buildings, a division of Facility Solutions Group, provides building automation solutions for the commercial market. Our open controls solutions, powered by the Chariot platform, allow for real-time monitoring and analysis of specific business functions, including smart controls, food safety, skimmer protection and more. For more information of FSG Smart Building’s specific convenience store offerings, please visit PerfectCStore.com.


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TFFA

QUARTERLY buzz

FDA MOVES TO TIGHTEN RESTRICTIONS ON YOUTH ACCESS TO FLAVORED E-CIGARETTES The U.S. Food & Drug Administration (FDA) effectively banned gas stations and convenience stores from selling most flavored e-cigarettes under its new draft guidance, “Modifications to Compliance Policy for Certain Deemed Tobacco Products.” Brick-andmortar retailers will be unable to sell flavored e-cigs other than tobacco, menthol or mint unless minors are restricted from entering the store or if those items are sold in a separate location in the store that minors are prohibited from entering.

FMCSA RANDOM DRUG AND ALCOHOL TESTING RATES FOR 2019 In January, the FMCSA this week announced minimum employee random drug and alcohol testing rates for 2019. The test rates are the minimum percentage of employees who are subject to U.S. DOT drug and alcohol requirements who must undergo a random test during the upcoming calendar year. The number of random tests conducted by employers for 2019 must equal at least 25 percent for drugs and 10 percent for alcohol. These are the same rates required in 2018.

D&H UNITED FUELING SOLUTIONS HONORS BILL WHITE D&H United Fueling Solutions announced the retirement of Bill White on January 31, 2019. White was honored at a special event at the company’s Lubbock-Amarillo branch that included fellow team members, customers, vendor partners, TFFA staff, and regulators. White helped the TCEQ develop some of its still current regulations and licensing requirements for Underground Storage Tanks (UST) and holds the first official TCEQ license number 00001. White’s retirement caps an amazing 60year career in the industry.

EPA PROPOSES YEAR-ROUND SALES OF E15 AND LIMITS TO RINS TRADING The EPA has proposed regulatory changes to allow gasoline blended with up to 15 percent ethanol (E15) to take advantage of the 1-psi Reid Vapor Pressure (RVP) waiver for the summer months that has historically been applied only to E10. The proposed rule is important to petroleum marketers because it would allow the year-round sale of E15 blended gasoline. Extending the one-pound RVP waiver to E15 through the rulemaking process is controversial because the statutory language of the Clean Air Act specifically limits the waiver to E10 blends. EPA will hold a public hearing on the proposals on March 29th in Michigan. THE INDUSTRY LEADER IN TEXAS


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INDUSTRY OUTREACH: TFFA SKIMMING PREVENTION SEMINARS TAKE FLIGHT In February, TFFA began a series of Skimming Prevention Seminars across the state to educate retailers and local law enforcement about credit and debit card skimming at fuel dispensers. Working with the United States Secret Service, police departments, and Petroleum Solutions, Inc. (training partner), TFFA is the only organization in Texas delivering an in-depth look at skimming’s impact to c-stores and consumers. Additional details available at www.tffa.com/skimmingprevention-seminar.

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TFFA LOOKS TO THE FUTURE, CREATES NEXTGEN COUNCIL The NextGen Council is a TFFA initiative designed to introduce new leadership into the organization, with the intent to engage young professionals under the age of 45 who are in the convenience and fueling industries. Whether you’re a seasoned pro or new to the industry and looking to make a career leap, the NextGen Council is a resource for personal branding, mentoring, and business strategy. Make no mistake, the NextGen Council is a place where you can learn and grow, but we also find time for fun. NextGen Council members are a collaborative bunch who play a crucial role in the development of educational topics, serving as Southwest Fuel & Convenience Expo Ambassadors, selecting the NextGen Leader Award, and promoting TFFA to peers and colleagues. Throughout the year, NextGen Council members receive a number of exclusive benefits, including:

TFFA FILES BILL TO TRANSFER THE LIQUID WEIGHTS & MEASURES AND FUEL QUALITY PROGRAMS FROM TDA TO TDLR The Texas Food & Fuel Association supports House Bill 1695 and Senate Bill 2119. HB 1695 and Senate Bill 2119 transfer the fuel industry’s regulatory programs from the Texas Department of Agriculture (TDA) to the Texas Department of Licensing & Regulation (TDLR). TFFA believes moving the programs from TDA to TDLR will modernize the programs which will make them more efficient for the fuel industry and more effective for consumer protection. More information available online at www.tffa.com.

WWW.TFFA.COM

• • • • • •

Monthly newsletter Professional development seminars Access to TFFA Board of Directors Mentoring Programs Social events, mixers, dinners, and more! Get involved TODAY!

Exciting opportunities await! Email NextGen@tffa.com or call 512.617.4309 to sign up and learn how a small investment of time in the NextGen Council can make a significant impact on the future of TFFA and your professional career.


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Gilbarco Veeder-Root is the one partner for all your needs. You need the tools and technology to make your business a success. But you want a partner too. Someone who listens. Someone who understands your problems, your customers, as well as your budget. We get it. And because we get it, we give you solutions that work to build your business and bottom line. All designed to grow with you. If that’s the kind of support you’re looking for, contact your local distributor for more details.

Technology with a human touch.

www.gilbarco.com A&A Pump Company

A-1 Pump Inc.

B&J Equipment Ltd.

5747 Dietrick Rd San Antonio, TX 78219 210.226.1191

6125 State Hwy 21 E Bryan, TX 77808 979.778.2418

3647 SW Loop 281 Longview, TX 75602 903.757.4765

1632-B Vision Dr. Abilene, TX 79602 325.676.2371

1804 Smith Rd. Austin, TX 78721 512.278.1000

2484 W. Cardinal Dr., Ste #1 125 Airport Dr. Beaumont, TX 77705 Corpus Christi, TX 78405 409.842.0007 361.882.3077

1209 E. Aenue J Grand Prairie, TX 75050 972.314.2400

2700 Aldine Bender Houston, TX 77032 281.449.4027

14833 Bulverde Rd. San Antonio, TX 78247 210.661.2489

2706 Delmar Victoria, TX 77901 361.573.7449

*Tyler location = Only Parts & Service

*8400 Directors Row Dallas, TX 75247 214.631.4664

*Dallas location = Only Parts & Service

Petroleum Solutions, Inc. 3702 S. Expressway 281 Edinburg, TX 78542 956.686.9582

100-B Clarence Road Temple, TX 76501 254.770.0440

*12907 Highway 155 S. Tyler, TX 75703 903.535.9595

2401 Ridgemere Amarillo, TX 79107 806.373.4251

2307 Clovis Rd Lubbock, TX 79415 806.762.2428

D&H United Fueling Solutions Inc. 12100 Crownpoint Dr, Ste 110 1221 Tower Trail El Paso, TX 79907 San Antonio, TX 78233 915.859.8150 210.651.3882 2101 S Loop 250 W Midland, TX 79703 432.689.2606

1475 Avenue S, Suite 300 Grand Prairie, TX 75050 817.530.1917

*5750 N. Sam Houston Pkwy E. (Ste. 110) Houston, TX 77032 713.747.5952

*Houston location = Only Parts & Service

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â&#x20AC;&#x153;The most significant factor for recommending each of these programs is excellent service and quality coverage backed up by competitive pricing. Time spent with your local Federated Marketing Representative learning about each of these programs will be time well spent.â&#x20AC;? Paul Hardin, CAE, President/CEO, Texas Food & Fuel Association

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Behaving Digitally: How Technology is Shaping the Convenience Store Experience BY WOLFGANG MANZ, PRESIDENT OF PWM ELECTRONIC PRICE SIGNS

The convenience store industry has withstood fierce competition by offering convenience, value, and a wide variety of products. A store’s small size and accessibility enables operators to adapt to changing environments and consumer preferences, making them more resilient as busy price-conscious consumers search for the quickest and most convenient way to spend their dollars. Advancements in technology have created pressure for convenience stores to develop an efficient and integrated experience — particularly given the nature of today’s pluggedin consumer. Five years ago, the idea of an unstaffed store using facial recognition to track customers and robots to stock shelves seemed like the something right out of a sci-fi thriller.

Today, retail businesses across the U.S. have tapped into a wave of innovative technology that is creating a new kind of experience that on a daily basis fuels the bodies and vehicles of an estimated 160 million convenience-store customers, according to the National Association of Convenience Stores. It’s a challenge for convenience store operators both large and small to stay competitive as e-commerce and retail giants continue to reshape the digital landscape. The future is here and now! It is not the time for convenience stores to fall behind on the latest trends in digital technology. Forward-thinking convenience stores have a special opportunity to leverage digital technology to expand name recognition and draw more customers to their stores. Here’s a look at three emerging digital technology strategies you can use to engage customers and improve their digital experience:

Mobile Digital Coupons Couponing has come a long way since the first coupons arrived — offering a free glass of Coca-Cola to customers over 130 years ago. Consumers are tethered to their smartphones — they use digital tools when they go shopping, even as they peruse the aisles of their local convenience stores. Connected devices are changing the relationship between physical stores and shoppers, according to the PYMNTS Remote Payments Study, many shoppers are increasingly dependent on smartphones. As a result, the “face” of modern retailers has become its mobile website and app. The study found that fifteen percent of respondents who paid on location via smartphone were at gas stations. Mobile coupons often deliver redemption rates that are 10 times higher than that of paper programs, and they can be targeted to a specific audience. In-dispenser media technologies, or gas pump TV’s, is a great way to promote products and encourage customers to come inside and purchase a drink or snack. These types of programs create an opportunity for convenience stores, CPG companies, and marketers to communicate directly with the consumer. For consumers, they provide a way to save without the hassle of clipping and organizing paper coupons.

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Geofencing and Beacons Beacons are small wireless devices that are strategically placed throughout retail locations to deliver information and alerts to shoppers via Bluetooth. Geofencing is literally a virtual fence that uses GPS and WIFI, which makes it possible to register persons in possession of a smart watch, smartphone, or other device within a previously selected area. The use of beacons and geofencing is primarily used for location-based marketing. The two technologies represent a huge potential for convenience stores who utilize a mobile marketing strategy. In 2016, through the use of smart beacons, Heineken increased revenue by $320,000 and customer engagement rose by 200,000. Imagine walking into your favorite grocery chain, restaurant, retail store, or pulling up to the pump and you receive a notification on your phone. It contains today’s deals and specials tailored directly to you. In a study by the beacon platform Swirl, 73% of shoppers said beacon-triggered offers increased their likelihood to purchase during a store visit. This type of tracking technology allows retailers to engage and interact with customers, while store visitors enjoy a tailored shopping experience leading to a quicker pathto-purchase journey and a better shopping experience.

Frictionless Checkout It might look like magic, but it’s actually not that complicated. Artificial Intelligence (AI) — through the use of algorithms, sensors, cameras, and customer smartphones, has the potential to create a solution that allows for 24/7 unstaffed, semi-staffed, or selfservice format at convenience stores — anytime, anyplace.

WWW.TFFA.COM

In Shanghai, a prototype of a new 24hour convenience store is completely on wheels. It has no registers, no staff, and is designed to eventually drive itself to a warehouse to restock, or to a customer to make a delivery. In 2018, 7-Eleven announced it plans to pilot a Scan & Pay technology at 14 locations in the Dallas Metro area through a proprietary app and using a geofence surrounding to track customers. Additionally, Amazon opened the first-ever convenience store that operates without cashiers or self-checkouts. It’s a technology that uses computer vision and machine learning that allows customers to enter the store, grab items from the shelf, and walk out. It is yet to be seen whether AI in the long term will become viable for convenience stores, only time will tell whether it transforms retail or it becomes an expensive flop.

Advice for making the digital transformation Customer experience is priority #1. Today’s retail consumers are becoming more demanding. They are empowered with the availability of information and data that guides their buying decisions. Convenience stores need to adapt to the new research-and-buy process so that they can retain and grow their share of consumer spending as the industry undergoes paradigmshifting changes. At PWM, we work tirelessly to position ourselves as the price sign leader, providing our customers with excellence in everything we do — from creating new product innovations, to delivering unmatched customer support after installment. We work with our partners and customers to adapt our business models to meet changes in technology, layouts, sign placement, weather conditions, and more. In

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fact, the development of PWM’s TRACK System was built so updates and fixes could be done with better communications and therefore quicker fixes. Now, convenience stores using TRACK System technology are able to worry less about scheduling routines and preventative maintenance because it is done automatically. Why does this matter? The more convenience store operators leverage technology to focus on the customer, the more likely customers will have an experience worth returning to. Technology will continue to advance as companies experiment to discover the next big technological breakthrough. Staying abreast to these breakthroughs and investing in a solid digital technology infrastructure will allow convenience stores to shape memorable customer experiences for years to come.

About PWM Electronic Price Signs For more than 35 years, we have been on the forefront of the electronic price sign industry, working solely with convenience store owners, just like you. As a privately owned, global player we have led the industry in the use of SMD technology since 2006. To ensure we deliver on our promise, we produce our own sign components at our headquarters in Germany, therefore controlling all aspects of sign quality. With a variety of sign types and designs to choose from, we back our signs and our customers 100% with the industry’s best warranties and customer service. www.pwm-usa.com References: https://www.convenience.org/Media/PressReleases/2016/PR101716#.XC59yVVKjmE https://www.pymnts.com/news/retail/2018/ retailers-mobile-apps-smartphone-shoppers/ http://expressanalytics.com/analytics/dataanalytics/top-5-uses-of-predictive-analytics-forsupermarkets-and-retail-grocers https://foreword.mbsbooks.com/beacons-inretail-what-you-need-to-know#gsc.tab=0 https://www.swirl.com/swirl-releases-resultsretail-store-beacon-marketing-campaigns/


The ultimate c-store event!

FORT WORTH, TX

FORT WORTH CONVENTION CENTER & OMNI HOTEL

18 THE INDUSTRY LEADER IN TEXAS Share your experience: #SWExpo19


texa s f ood & f u el magaz ine

19

``

Navigate through 300 exhibit booths, learn from subject-matter experts, and connect with thousands of industry influencers who, just like you, are advancing the convenience retailing, grocery, and fuel marketing industries in Texas.

.c o o p x -e w s . www

WWW.TFFA.COM

m

E C N E I R E E P N E ZO


2019 SPONSORS LANDMARK

PLATINUM

GOLD

SILVER

BRONZE

20

As of March 20, 2019

Share your experience: #SWExpo19


2019 SPONSORS HOTEL KEYCARD

BADGE LANYARD

RADIO

EXPO BAG

DRINK TICKETS

AISLE SIGNS

ENTERTAINMENT

PUB CRAWL

LIGHTING

PRICE SIGN

H2O 21

www.sw-expo.com


RAFFLE ITEMS Ascentium Capital, LLC $125 Kendra Scott Gift Card $125 Mokara Spa & Salon Gift Card

Tres Picosos/Naughty Chile Taqueria Get your fiesta on! Jose Cuervo Tequila and an authentic Mariachi Sombrero

Wranglers Council

WHERE

WHEN

KICK-OFF PARTY 6 to 9 pm Omni Fort Worth Hotel

Las Vegas-style games, cocktails, and endless opportunities to score big!

Acer Chromebook Convertible Tablet/r 11 Amazon Cloud Cam Security Camera Blue Sprocket Portable HP Photo Printer Bose Quiet Comfort Headphones Coleman Road Trip LXX Grill Echo Look Instant Pot 6qt 7-in-1 Kindle Paperwhite E-Reader Michael Kors Mercer Messenger Handbag Netgear Arlo Baby Monitor TCL 32in. Roku Smart LED TV Vitamix Explorian Blender Yeti Hopper Portable Cooler

CASINO SPONSORS HIGH ROLER

TEXAS HOLDâ&#x20AC;&#x2122;EM TABLE

BEVERAGE COASTER

BLACK JACK TABLE

See us at ! Booth #736

federatedinsurance.com

22 Casino Night is hosted by the Wranglers Council and is included in the Full Package for Exhibitors only. Attendees can purchase Casino Tickets through on-line registration: $30 Members & $50 Non-Members. experience: #SWExpo19 Tickets purchased onsite will be available for $40 MembersShare & $60your Non-Members.


EXPO Attendee Registration What’s included: • Includes access to the Expo (Wed & Thu) • Complimentary Beverages on the Exhibit Hall Floor (Wed) • Education & Tour of Texas Presentation in the Experience Zone (Thu) • Lunch in Expo Hall (Thu) FREE UST A/B Operator Training As a benefit of registering for the 2019 Southwest Fuel & Convenience Expo, a free online Class A/B UST Operator Training Course is available for operators in need of training and who attend this year’s event – $125 value! To qualify for the free online training, registered attendees MUST attend the 2019 Southwest Fuel & Convenience Expo on May 15th or 16th. All Expo registrations includes access to the Expo on Wednesday and Thursday Complimentary Beverages on the Exhibit Hall Floor (Wednesday), Education & Tour of Texas Presentations in the Experience Zone, & Lunch in Expo Hall (Thursday).

Event Lodging Omni Fort Worth Hotel 1300 Houston Street Fort Worth, TX 76102 The Expo block expires on April 19, 2019, or until the block has been sold out, whichever comes first. For more information, or to book your stay, visit sw-expo.com/hotel-travel or call (800) 843 - 6664

DEL

IVER Y.

DEDICATIO N.

$201/night Room Rate 23

www.sw-expo.com


SCHEDULE OF EVENTS TUESDAY, MAY 14 10:00 am – 4:00 pm 10:00 am – 4:00 pm 5:30 pm 5:00 pm – 8:00 pm 6:00 pm - 9:00 pm

Expo Registration, Halls A-C, Fort Worth Convention Center Exhibitor Move-In, Foyer Area Halls A-C, Fort Worth Convention Center Wranglers Council Meeting, ___________, Omni Fort Worth Hotel Remote Expo Registration, 2nd Floor, Omni Fort Worth Hotel Casino Kick-Off Party, Texas Ballroom A-E, 2nd Floor, Omni Fort Worth Hotel

WEDNESDAY, MAY 15 7:00 am – 1:00 pm

Expo PAC Golf Classic, The Club at Fossil Creek

• 7:00 am – Registration, Driving Range, and Breakfast • 8:00 am – Shot Gun/Scramble • 12:30 pm – Awards Presentation & Lunch

8:00 am – 1:00 pm 8:00 am – 6:30 pm 2:00 pm – 3:00 pm

Exhibitor Move-In, Halls A-C, Fort Worth Convention Center

• ExxonMobil, Meeting Room 200, 2nd Floor

3:00 pm – 4:00 pm

Brand Meetings, Fort Worth Convention Center

• Valero, Meeting Room 203 A &B, 2nd Floor

• Delek US, Meeting Room 204 A, 2nd Floor

4:00 pm – 6:30 pm 4:00 pm – 6:30 pm

Expo Open & Mixer, Fort Worth Convention Center

Expo Registration, Halls A-C, Fort Worth Convention Center Brand Meeting, Fort Worth Convention Center

Experience Zone & PAC Silent Auction, Hall C, Fort Worth Convention Center

Evening Open for Exhibitors & Suppliers Hospitality

24


THURSDAY, MAY 16 8:00 am – 9:00 am

Brand Meetings, Fort Worth Convention Center

• CITGO, Meeting Room 203A, 2nd Floor

• Phillips 66, Meeting Room 204A, 2nd Floor

SWE X P O

8:00 am – 4:00 pm Expo Registration, FWCC 9:00 am Exhibitor Arrival, Halls A-C, Fort Worth Convention Center 9:00 am – 10:00 am Brand Meeting, Fort Worth Convention Center

• Shell/Motiva, Meeting Room 202DC, 2nd Floor

10:00 am – 11:00 am E.K. Bennet Award & Tour of Texas, Experience Zone, Hall C, Fort Worth Convention Center

11:00 am – 3:30 pm 11:00 am – 4:00 pm 11:30 am – 12:30 pm 12:30 pm – 3:30 pm 4:00 pm – 8:00 pm

PAC Silent Auction, Hall C, Fort Worth Convention Center Expo Open, Fort Worth Convention Center

Lunch in the Exhibit Halls, Lounge Areas, Fort Worth Convention Center Learning Lab, Experience Zone, Hall C, Fort Worth Convention Center Exhibitor Move-Out, Fort Worth Convention Center

19

Casino Kick-off Party MAY 14, 6–9pm

PAC Golf Classic MAY 15, 7am–1pm

CE N E I ER E E P ZON PAC Silent Auction

MAY 15, 4–6:30pm MAY 16, 11:00am–3:00pm


SOLUTIONS, NOT SALES PITCHES! EDUCATION We’re shaking up the way you learn by bringing education to the exhibit hall floor in a never before seen format at the Southwest Fuel & Convenience Expo! Explore new ideas, see what’s trending, and gain regulatory insights from subject matters experts in a series of Learning Labs— all of this will be available exclusively in the Experience Zone. Throughout the 2-day event, non-promotional 30 minute Learning Labs will cover everything from business marketing, c-store design, transportation safety, environmental compliance, state of the industry, and much more! Be present, be in the moment, and be the one who walks away with the competitive edge in today’s booming convenience retailing and fuel marketing industries.

TRENDS

Curious as to who will be presenting? Visit sw-expo.com/education for a complete list of Experience Zone Experts and topics.

Listen live as the Experience Zone

broadcasts from multiple stages throughout the 2-day event! Tune in to all presentations using your very own set of radio, lanyard, and earbuds as presenters transmit their audio directly to you. Sponsored by D&H UNITED FUELING SOLUTIONS L (BOOTH #905)

Financing and Merger & Acquisition Activity in Today’s Dynamic Market

How HOT is the Texas C-store Market?

Markets are changing rapidly, and alternatives for petroleum retailers and distributors are more important than ever. How will a softening, yet highly competitive, economy affect interest rates and money availability for marketers wanting to grow? At the same time, what is the latest outlook for purchase price multiples in the M&A market generally, and in the Texas and Southwest region specifically, and how does it impact marketers for critical “buy or sell” decision making and new store construction decisions even as competition remains diverse and intense?

26

Presenters: Dennis L. Ruben, Executive Managing Director Jeff Kramer, Managing Director

Share your experience: #SWExpo19


Location The Club at Fossil Creek

3401 Club Gate Dr., Fort Worth, TX Fort Worth, TX 76137

Contests & Prizes 1st Place Winners – $200 Each 2nd Place Winners – $100 Each 3rd Place Winners – $50 Each Contest Holes $75 – Longest Drive, Putt and Closest to the Pin Door Prizes

Sponsorship Opportunities Increase brand awareness and become a Golf Tournament Sponsor. Sponsorship Opportunities with the flexibility to fit any budget.

Questions & To Become A Sponsor

Tee it up for the Texas Food & Fuel Association PAC Golf Tournament!

Contact Matt Burgin at mburgin@tffa.com or call 512.617.4305

Sponsorship Packages Gold Sponsor........................................ $2,500 Silver Sponsor....................................... $2,000 Bronze Sponsor.................................... $1,500 Beverage Cart/ Exclusive.................... $1,500 Hole Sponsor........................................ $500

Fees/Admission Golf Entry Fee $250 Includes Breakfast, Lunch Buffet, Green Fees, Golf Cart & Drink tickets

Schedule May 15, 2019

Sponsors

(as of 3/18.19)

8:00 am - 12:30 pm

Payment – Registration Fees Texas law requires all contributions to Texas Food & Fuel Association’s PAC must be made in personal funds. Contributions to Texas Food & Fuel Association PAC are not deductible for Federal Income Tax purposes. All participants in PAC events must be members of Texas Food & Fuel Association. Personal checks and credit cards or payment from LP or LLP MUST be used for individual entry fees. Corporate Funds may not be used to pay for entry fees. www.sw-expo.com

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Main Street


ALPHABETICAL LIST OF EXHIBITORS

28

Able Applied Technologies........................................ 717 Absopure Water......................................................... 812 Acumera, Inc............................................................... 405 ADD Systems............................................................ 1016 AIMS, Inc.................................................................... 208 American Coalition for Ethanol.................................. 813 American Security Products....................................... 703 Anco Insurance........................................................... 535 APS Petroleum Equipment........................................ 909 Ascentium Capital, LLC............................................... 408 Axxis Software part of OPIS by IHS Markit................. 804 B&J Equipment Ltd.................................................... 103 Barnett Signs Inc........................................................ 634 Bevco Inc.................................................................... 917 Big Dipper Dough...................................................... 211 Biobor Fuel Additives................................................. 312 Blue Hound Construction, LLC................................... 913 Brass Reminders Company, Inc................................. 617 Brenham Wholesale Grocery Co................................ 529 C.D. Hartnett Company.............................................. 602 C7 Works, LLC............................................................. 316 Caliber Professional Sales Services.....................900-903 Casa M Spice Co..........................................................GT2 CAT Scale Company.................................................... 513 Chinook Seedery.........................................................GT4 Circle K Stores, Inc...................................................... 612 Citizens Convenience & Fuels Group......................... 622 City Mart Energy, LLC................................................. 924 Civacon....................................................................... 842 Clean Fuels National.................................................. 817 Clinton Electronics..................................................... 928 Coastal Transport Co., Inc........................................... 320 Comdata................................................................... 1010 Convenience Store Decisions (NAG)........................ 1206 Cordell & Company Insurance Agency, Inc................ 512 Corner Capital Advisors.............................................. 933 Cothern’s Tanker Inspections, LLC.............................. 123 Creative Polymers Inc................................................. 603 Cree LED..................................................................... 901 CSC ServiceWorks/Air-Serv......................................... 912 CStore Guru LLC......................................................... 311 CStorePro Technologies............................................. 803 D&H United Fueling Solutions, Inc............................ 905 D.B. Miller, Inc.............................................................GT1 DeCoty Coffee, Tea & Spices....................................... 816 Dippin’ Dots, LLC........................................................ 608 Dixon Bayco..............................................................738 DJV Label & Packaging............................................. 1012 Douglas Distributing Co............................................ 510 Dover Fueling Solutions - Wayne Fueling Systems... 303 DTiQ............................................................................ 117 Dualite Sales & Service, Inc...................................... 1018 Dupre’ Logistics, LLC................................................... 922 EA Engineering, Science, and Tech., Inc., PBC........... 636 East Texas Sales and Service...................................... 637 Energybox Inc............................................................ 708 Erling Sales & Service................................................. 300 Express Equipment, Inc............................................. 908 FDR & CP Services LLC................................................ 623 Federal Health............................................................ 910 Federated Insurance.................................................. 736 Fidelity Express.......................................................... 128 Formula Four Beverage (USA) Inc.............................. 704 Fortier, Inc................................................................... 226 Franklin Fueling Systems........................................... 317 Freedom Electronics................................................... 613 FSG........................................................................... 1011

As of March 11, 2019

FuelMaster/ Syntech Systems, Inc............................. 310 Gas Pos..................................................................... 1017 Grocery Supply Company................................128 & 225 Hall Tank, LLC.............................................................. 409 Hopkins Appraisal Services, Inc............................... 1035 Huddle House, Inc..................................................... 722 Hunt Brothers Pizza.................................................. 1102 Icon Containment Solutions, LLC............................... 809 IDT Corporation.......................................................... 505 Infiniti Décor.............................................................. 719 Insite360.................................................................... 109 International Wholesale Supply................................ 609 IRPCO, LLC.................................................................. 732 ISO Fuel Control System............................................ 313 J3 POS - Ganymede Technologies Corp.................... 220 Jimco Sales Inc......................................................... 1003 Kayak Store Equipment Inc........................................ 111 Lane Supply, Inc......................................................... 132 LBS, Inc....................................................................... 209 LBT, Inc........................................................................ 543 Little Caesars Pizza..................................................... 712 Lynd Fueling Systems, Inc.......................................... 400 Mainstreet Inc............................................................ 618 Matrix Technologies................................................... 219 McCon Building & Petroleum Services...................... 628 MEXSNAX....................................................................GT5 Mild-Continent Group............................................... 535 Mila Wholesale.......................................................... 904 Modern Welding Company of Texas, Inc................... 321 Modisoft Inc............................................................... 709 Monitor Canopies, Inc................................................ 403 Motiva Enterprises LLC - Shell/76®.......................... 1108 Mountain Commercial Graphics............................... 134 National Wholesale Fuels.......................................... 610 Newberry Tanks & Equipment LLC........................... 1116 NRC Realty & Capital Advisors LLC............................. 508 OMNTEC Mfg., Inc...................................................... 805 Oncor MainStreet Efficiency Program........................ 723 OPIS by IHS Markit..................................................... 802 OPW-Fueling Components........................................ 823 Orion Food Systems/Hot Stuff Foods......................... 822 Paragon Solutions, Inc............................................... 210 Patriot Capital Corporation........................................ 519 PDI ............................................................................. 702 PDQ Manufacturing, Inc............................................ 937 Petro Energy, Inc./Emco Wheaton/ Cardlock Vending/Gasolia................................... 730 Petroleum Card Services............................................ 503 Petroleum Containment............................................ 902 Petroleum Marketers Equipment Co. of Texas. ....... 1028 Petroleum Processing Solutions................................ 832 Petroleum Solutions, Inc............................................ 425 Power Integrity Corporation...................................... 725 PriceVision.................................................................. 631 PSI Energy Solutions.................................................. 523 PWM Electronic Price Signs....................................... 106 QSR Brand Innovations LLC....................................... 316 Quality DEF Solutions................................................ 718 RDM Industrial Electronics, Inc.................................. 724 ReddyIce.................................................................. 1204 Reliant CO2................................................................ 632 Rib Rangers Products of Texas, Inc............................. GT3 Rice-Christ, Inc...........................................325, 410 - 421 Rykin Pump Company, Inc......................................... 502 Ryko Solutions, Inc..................................................... 624 Scanning Solutions.................................................... 923 Service Station Computer Systems.......................... 1009

SHOPCO U.S.A., Inc.................................................... 713 SignResource............................................................. 509 SilverLiner................................................................ 1119 Sinclair Oil Corporation.............................................. 629 Sinclair Oil Corporation Lubricants............................ 604 Skyline Electronic Price Displays................................ 213 SloanLED.................................................................... 729 Sound Payments........................................................ 224 Spice It Up...................................................................GT6 SRP Companies.......................................................... 929 Sunoco, Inc................................................................. 302 SunocoLP................................................................... 203 Sunshine Electronic Display Corporation................ 1019 Suntech Building Systems, Inc.................................. 217 TAIT Environmental Services, Inc................................ 222 TAKE-A-TICKET, Inc...................................................... 221 Tank Tech, Inc.............................................................. 517 Tanknology Inc. ......................................................... 308 Tara Enegy.................................................................. 829 Tell Industries............................................................. 808 Texas Commission on Environmental Quality......... 1208 Texas Lottery Commission.......................................... 309 Texas TransEastern, Inc............................................... 520 Texoma Pump Repair & Equipment ......................... 925 The Jack Olsta Co........................................................ 843 The Pinnacle Corporation........................................... 705 The Site Controller, LLC............................................ 1023 Tres Picosos/Naughty Chile Taqueria......................... 744 Triple E Technologies, LLC.......................................... 833 Twin Distributing, Inc................................................. 937 United Food Group Inc............................................... 716 United Petroleum Transports..................................... 733 uniview tec............................................................... 1117 Urestone by Replications Unlimited......................... 605 Utz Quality Foods & Golden Flake............................. 114 Valero Marketing and Supply.................................. 1101 Vaporless Manufacturing........................................... 728 VP Racing Fuels, Inc................................................... 516 Washing Equipment of Texas, Inc.............................. 937 Washworld, Inc........................................................... 533 Watchfire Signs........................................................ 1008 Werts Welding & Tank Service, Inc........................... 1129 WESROC by Independent Technologies, Inc........... 1022 White Tucker Company.............................................. 216 Zapp’s......................................................................... 832

*New Exhibitor *GT -= Go Texan Pavilion

Share your experience: #SWExpo19


EXPO HALL FLOORPLAN SOUTHWEST FOOD & FUEL EXPO May 15-16, 2019 Ft. Worth Convention Center - Halls A-C - Ft, Worth, Tx

EXHIBIT HALL HOURS ROLL-UP DOOR

FIRE EXIT

WF

FIRE EXIT

R A C K S

ROLL-UP DOOR

MAY 15: 4 - 6:30 PM / MAY 16: 11 AM - 4 PM

ROLL-UP DOOR

FIRE PUMP

ELEV PUMP

VEST.

EL#2

EL#3

FIRE EXIT

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FIRE EXIT

FIRE EXIT

Ft. Worth Convention Center â&#x20AC;&#x201C; Halls A-C

WASH AREA

KEEP CLEAR SHOW MANAGEMENT

SERVICE CENTER FREEMAN COUNTER

BAR

543

E PERIENCE EXPERIENCE ZONE ZONE

136

744

738 636 535

634

132

533

632

128

529

628

134

126

226

124

224

122

123

222

120

121

220

118

119

116

117

225

221

325

320

321

219 216

217

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317

424

LEAD RETRIEVAL DESK

UP

Silent Auction

138

MECH

425

420

421

418

419

416

417

622

519

618

517

616

843

LOUNGE

937

1043

1142

1037

1136

1035

1134

1033

1132

637

736

633

732

733

832

833

932

933

631

730

731

830

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930

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629

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1128

724

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722

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922

923

1022

1023

1122

718

719

1018

1019

1118

716

717

1016

1017

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624 523

842

623

1129

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516

617

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114 512

513

612

410

411

510

511

610

109

208

209

308

309

408

409

508

509

608

505 503

712

713

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609

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808

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909

1008

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604

605

704

705

804

805

602

603

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413

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412

310

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313

211

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312

210

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213 111

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1216 1214 1212

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1210

MIS Overlay Tower 1208

106

405

103

104

203

302

102

303 300

403

400

301

502

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501

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904 901

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FDV=FIRE DEPARTMENT VALVE FHC=FIRE HOSE CABINET FX=FIRE EXTINGUISHER FS=FIRE STROBE SP X STANDPIPES

29 www.sw-expo.com


EXHIBITORS BY CATEGORY Accounting/Financial

AIMS, Inc...................................................................208 Citizens Convenience & Fuels Group........................622 Comdata..................................................................1010 Corner Capital Advisors.............................................933 CStorePro Technologies............................................803 Fidelity Express.........................................................128 Hopkins Appraisal Services, Inc..............................1035 PDI.............................................................................702 Petroleum Processing Solutions...............................832 Service Station Computer Systems, Inc..................1009

Air Machines/Vacuums

CSC ServiceWorks/Air Serv........................................912 Washing Equipment of Texas, Inc.............................937

ATM Sales/Service

Petroleum Processing Solutions...............................832

Audit/Inventory Services

LBS, Inc......................................................................209

Automotive Products Brass Reminders Company, Inc................................617 Quality DEF Solutions...............................................718 Tell Industries............................................................808

Back Office Software

ADD Systems...........................................................1016 Axxis Software part of OPIS by IHS Markit................804 CStore Guru LLC........................................................311 CStorePro Technologies............................................803 J3 POS - Ganymede Technologies Corp...................220 Modisoft Inc..............................................................709 PDI.............................................................................702 Scanning Solutions...................................................923 Service Station Computer Systems, Inc..................1009 Triple E Technologies, LLC.........................................833

Bakery

DJV Label & Packaging............................................1012

Batteries

East Texas Sales and Service......................................637

Biofuels

American Coalition for Ethanol.................................813 Coastal Transport Co., Inc..........................................320 Dupre Logistics, LLC..................................................922 Texas TransEastern, Inc..............................................520

Bottled Water

Absopure Water........................................................812 D.B. Miller, Inc........................................................... GT1 Formula Four Beverages (USA) Inc...........................704

Building Materials

Urestone by Replications Unlimited.........................605

Bulk Gasoline/Diesel

30

Circle K Stores, Inc.....................................................612 Coastal Transport Co., Inc..........................................320 Douglass Distributing Co..........................................510 Dupre Logistics, LLC..................................................922

As of March 11, 2019

National Wholesale Fuels.........................................610 Sinclair Oil Corporation.............................................629 Texas TransEastern, Inc..............................................520 Valero Marketing and Supply.................................1101

Bulk Lube

Douglass Distributing Co..........................................510 Sinclair Oil Corporation.............................................629 Sinclair Oil Corporation Lubricants...........................604 Texas TransEastern, Inc..............................................520 Warren Distribution..................................................631

AIMS, Inc...................................................................208 American Security Products......................................703 Clinton Electronics....................................................928 CStorePro Technologies............................................803 Dover Fueling Solutions - Wayne Fueling Systems.. 303 FSG..........................................................................1011 FuelMaster/Syntech Systems, Inc.............................310 Insite360...................................................................109 Service Station Computer Systems, Inc..................1009 Sound Payments.......................................................224 The Pinnacle Corporation..........................................705

Canopies/Fascia

Co Branding

Jimco Sales Inc........................................................1003 Lane Supply, Inc........................................................132 Monitor Canopies, Inc...............................................403 SignResource............................................................509

Car Wash Chemical & Solutions

Matrix Technologies..................................................219 PDQ Manufacturing, Inc...........................................937 Ryko Solutions, Inc....................................................624 Twin Distributing, Inc................................................937 Washing Equipment of Texas...................................937

Car Wash Equipment/Services

Lane Supply, Inc........................................................132 Matrix Technologies..................................................219 PDQ Manufacturing, Inc...........................................937 RDM Industrial Electronics.......................................724 Ryko Solutions, Inc....................................................624 Twin Distributing, Inc................................................937 Washing Equipment of Texas, Inc.............................937 Washworld, Inc..........................................................533

Carbonated Soft Drinks

Bevco Inc...................................................................917 D.B. Miller, Inc...........................................................GT1 Reliant CO2...............................................................632

Cargo Tank/Tank Inspection

Civacon......................................................................842 Cothern’s Tanker Inspections, LLC.............................123 Dixon Bayco..............................................................738 SilverLiner................................................................1119 Tank Tech Inc.............................................................517

Cash Handling Systems

American Security Products......................................703 J3 POS - Ganymede Technologies Corp...................220 Mainstreet Inc...........................................................618

Chicken

Hunt Brothers® Pizza..............................................1102 Orion Food Systems (Hot Stuff Foods)......................822 QSR Brand Innovations LLC......................................316

Chips

Utz Quality Foods & Golden Flake............................114 Zapp’s........................................................................114  

Cloud Based Mgmt. Systems

Acumera, Inc..............................................................405 ADD Systems...........................................................1016

Huddle House, Inc....................................................722

Cocoa

DeCoty Coffee, Tea & Spices......................................816

Coffee/Tea

D.B. Miller, Inc...........................................................GT1 DeCoty Coffee, Tea & Spices......................................816

Commercial Collections/Credit

Citizens Convenience & Fuels Group........................622

Common Carriers

City Mart Energy, LLC................................................924 Civacon......................................................................842 Coastal Transport Co., Inc..........................................320 Dupre Logistics, LLC..................................................922 Texas TransEastern, Inc..............................................520

Condiments

Rib Rangers Products of Texas, Inc............................ GT3

Consulting Services

Corner Capital Advisors.............................................933 FDR & CP Services LLC...............................................623 LBS, Inc......................................................................209 Matrix Technologies..................................................219 NRC Realty & Capital Advisors LLC............................508 Paragon Solutions.....................................................210 Tait Environmental Services, Inc...............................222 Tara Energy................................................................829

Coolers/Accessories

C7 Works, LLC............................................................316 Fortier, Inc..................................................................226

Credit Card Processing

Comdata..................................................................1010 IDT Corporation.........................................................505 Petroleum Card Services...........................................503 Petroleum Processing Solutions...............................832

Deli Foods/Products

Spice It Up................................................................. GT6

Dispensers/Nozzles

APS Petroleum Equipment.......................................909 D&H United Fueling Solutions, Inc...........................905 Dover Fueling Solutions - Wayne Fueling Systems.. 303 Erling Sales & Service................................................300 Express Equipment, Inc............................................908

Share your experience: #SWExpo19


EXHIBITORS BY CATEGORY Franklin Fueling Systems..........................................317 Freedom Electronics..................................................613 IRPCO, LLC.................................................................732 Lynd Fueling Systems, Inc.........................................400 McCon Building & Petroleum Services.....................628 Newberry Tanks & Equipment LLC..........................1116 Petroleum Marketers Equipment Co. of Texas........1028 Petroleum Solutions, Inc...........................................425 Rice-Christ, Inc...........................................325, 410-421 Texoma Pump Repair & Equipment.........................925 White Tucker Company.............................................216

Display Cases

C7 Works, LLC............................................................316 Fortier, Inc..................................................................226

Display Units

Infiniti Decor.............................................................719 SHOPCO U.S.A., Inc...................................................713 Sunshine Electronic Display....................................1019 TAKE-A-TICKET, Inc.....................................................221

Displays for Gas Pumps

APS Petroleum Equipment.......................................909 Express Equipment, Inc............................................908 Freedom Electronics..................................................613 Sunshine Electronic Display...................................1019 White Tucker Company.............................................216

E-Commerce

Sound Payment........................................................224

Electrical Services

ISO Fuel Control System...........................................313 PSI Energy Solutions.................................................523 Tara Energy................................................................829

Electronic Displays/LED

Able Applied Technologies.......................................717 Federal Health...........................................................910 FSG..........................................................................1011 Mainstreet Inc...........................................................618 Mountain Commercial Graphics..............................134 PriceVision.................................................................100 PWM Electronic Price Signs......................................106 Skyline Electronic Pricing Solutions.........................213 SloanLED...................................................................729 Sunshine Electronic Display...................................1019 Watchfire Signs.......................................................1008

Energy Drinks/Shots

C.D. Hartnett Company.............................................602 Formula Four Beverages (USA) Inc...........................704

Energy Services

FSG..........................................................................1011 Oncor MainStreet Efficiency Program.......................723 OPIS by IHS MarKit...................................................802 PSI Energy Solutions.................................................523 Tara Energy................................................................829

Engineering/Environmental/Consulting

EA Engineering, Science, and Tech, Inc, PBC............636 Tait Environmental Services, Inc...............................222

www.sw-expo.com

Equipment & Fixture Purchasing

Able Applied Technologies......................................717 Beyco Inc..................................................................917 Infiniti Decor............................................................719 Kayak Store Equipment Inc.......................................111

Equipment Leasing

Ascentium Capital, LLC..............................................408 Patriot Capital............................................................519

EV Charging

PSI Energy Solutions................................................523

Fast Food

DJV Label & Packaging............................................1012 Orion Food Systems (Hot Stuff Foods)......................822 QSR Brand Innovations LLC......................................316 Tres Picosos/Naughty Chile Taqueria........................744

Food Service Supplies

C7 Works, LLC............................................................316 DeCoty Coffee, Tea & Spices......................................816 DJV Label & Packaging............................................1012

Franchising Programs

Huddle House, Inc....................................................722 Little Caesars Pizza....................................................712 Orion Food Systems (Hot Stuff Foods)......................822 Tres Picosos/Naughty Chile Taqueria........................744

Frozen Beverages

Bevco Inc...................................................................917 United Food Group Inc..............................................716  

General Merchandise

Brass Reminders Company, Inc................................617 East Texas Sales and Service.....................................637 International Wholesale Supply...............................609 Mila Wholesale.........................................................904 SHOPCO U.S.A., Inc...................................................713 SRP Companies.........................................................929 Tell Industries............................................................808

Gift Cards

Triple E Technologies, LLC.........................................833

Gift Items

Brass Reminders Company, Inc................................617 East Texas Sales and Service.....................................637 International Wholesale Supply...............................609 Mila Wholesale.........................................................904

Gourmet Snacks

Chinook Seedery....................................................... GT4 Utz Quality Foods & Golden Flake............................114

Government Agency

Texas Commission on Environmental Quality.......1208 Texas Lottery Commission.........................................309

Graphic Design

Infiniti Décor.............................................................719 Mountain Commercial Graphics..............................134 Paragon Solutions.....................................................210 Urestone by Replications Unlimited........................605

Grocery Wholesalers/Distributors

Frozen Foods/Snacks

Dippin’ Dots, LLC.......................................................608

Brenham Wholesale Grocery Co...............................529 C.D. Hartnett Company.............................................602 Grocery Supply Company.............................. 128 & 225

Fryers

Hamburgers

C7 Works, LLC............................................................316

Fuel Polishing/Tank Cleaning

Orion Food Systems (Hot Stuff Foods)......................822 QSR Brand Innovations LLC......................................316

Home Office Software

Clean Fuels National.................................................817 D&H United Fueling Solutions, Inc...........................905 Rykin Pump Company, Inc........................................502 Tanknology Inc..........................................................308

ADD Systems...........................................................1016 AIMS, Inc...................................................................208 Service Station Computer Systems, Inc..................1009

Fuel Pricing/Information Services

Hot & Cold Dispensed

Able Applied Technologies.......................................717 Axxis Software part of OPIS by IHS Markit................804 CStorePro Technologies............................................803 FuelMaster/Syntech Systems, Inc.............................310 OPIS by IHS Markit....................................................802

Fortier, Inc..................................................................226

Fuel Testing

Ice Cream/Freezer Bars

General Contractor

Ice/Ice Machines/Vending

Tanknology Inc..........................................................308

B&J Equipment, Ltd..................................................103 Blue Hound Construction.........................................913 McCon Building & Petroleum Services.....................628 Suntech Building Systems, Inc.................................217 Tait Environmental Services, Inc...............................222 Urestone by Replications Unlimited........................605

DeCoty Coffee, Tea & Spices......................................816 United Food Group, Inc.............................................716

Hot Dogs/Roller Grills

Dippin’ Dots, LLC.......................................................608

Fortier, Inc..................................................................226 ReddyIce.................................................................1204

Imaging & Branding

Federal Health...........................................................910 Freedom Electronics..................................................613 Monitor Canopies, Inc...............................................403

31


EXHIBITORS BY CATEGORY Petroleum Marketers Equipment Co. of Texas.......1028 PWM Electronic Price Signs......................................106 SignResource............................................................509 Skyline Electronic Pricing Solutions.........................213 Sunshine Electronic Display...................................1019

Insurance

Anco Insurance..........................................................535 Cordell & Company Insurance Agency, Inc...............512 Federated Insurance.................................................736 Mid-Continent Group...............................................535

Leak Detection/Monitoring

Caliber Professional Sales Service............................900 D&H United Fueling Solutions, Inc...........................905 Dover Fueling Solutions - Wayne Fueling Systems.. 303 FDR & CP Services LLC...............................................623 Franklin Fueling Systems..........................................317 Icon Containment Solutions, LLC..............................809 Insite360...................................................................109 Newberry Tanks & Equipment LLC..........................1116 OMNTEC Mfg., Inc.....................................................805 OPW Fueling Components.......................................823 Petro Energy, Inc./EMCO Wheaton/ Cardlock Vending/Gasolia...................................730 Petroleum Marketers Equipment Co. of Texas........1028 Petroleum Solutions, Inc...........................................425 Tanknology Inc..........................................................308 Texoma Pump Repair & Equipment.........................925 Vaporless Manufacturing..........................................728 White Tucker Company.............................................216

Lighting/Outdoor

Cree LED....................................................................901 Federal Health...........................................................910 ISO Fuel Control System...........................................313 Jimco Sales Inc........................................................1003 Oncor MainStreet Efficiency Program.......................723 Petro Energy, Inc./EMCO Wheaton/ Cardlock Vending/Gasolia...................................730 PSI Energy Solutions.................................................523 Rice-Christ, Inc...........................................325, 410-421 SloanLED...................................................................729 Watchfire Signs.......................................................1008

Loyalty Programs/Fleet Cards

PDI.............................................................................702 Petroleum Processing Solutions...............................832 The Pinnacle Corporation..........................................705 Triple E Technologies, LLC.........................................833

Meat Snacks

Utz Quality Foods & Golden Flake............................114

Metal Buildings

Lane Supply, Inc........................................................132 Monitor Canopies, Inc..............................................403

Meter Calibration

32

Cothern’s Tanker Inspections, LLC.............................123 Erling Sales & Service................................................300 Lynd Fueling Systems, Inc.........................................400 McCon Building & Petroleum Services.....................628 Rykin Pump Company, Inc........................................502 Texoma Pump Repair & Equipment.........................925 As of March 11, 2019

Mexican

QSR Brand Innovations LLC......................................316 Tres Picosos/Naughty Chile Taqueria........................744

Milk/Juices

D.B. Miller, Inc........................................................... GT1 Dippin’ Dots, LLC.......................................................608

Mobile Apps

CStorePro Technologies............................................803 Mainstreet Inc...........................................................618 Petroleum Processing Solutions...............................832 The Pinnacle Corporation..........................................705 Triple E Technologies, LLC.........................................833

Paints & Coatings

Urestone by Replications Unlimited.........................605

Petroleum Equipment

Able Applied Technologies.......................................717 APS Petroleum Equipment.......................................909 B&J Equipment, Ltd..................................................103 Caliber Professional Sales Services...........................900 Civacon......................................................................842 Clean Fuels National.................................................817 Dixon Bayco...............................................................738 Dover Fueling Solutions - Wayne Fueling Systems.. 303 Erling Sales & Service................................................300 Express Equipment, Inc............................................908 Franklin Fueling Systems..........................................317 Freedom Electronics..................................................613 Hall Tank, LLC.............................................................409 Icon Containment Solutions, LLC..............................809 IRPCO, LLC.................................................................732 ISO Fuel Control System...........................................313 Jimco Sales Inc........................................................1003 Lane Supply, Inc........................................................132 Lynd Fueling Systems, Inc.........................................400 McCon Building & Petroleum Services.....................628 Modern Welding Company of Texas, Inc..................321 Newberry Tanks & Equipment LLC..........................1116 OMNTEC Mfg., Inc.....................................................805 OPW Fueling Components.......................................823 Patriot Capital............................................................519 Petro Energy, Inc./EMCO Wheaton/ Cardlock Vending/Gasolia...................................730 Petroleum Card Services...........................................503 Petroleum Containment...........................................902 Petroleum Marketers Equipment Co. of Texas.......1028 Petroleum Solutions, Inc...........................................425 Power Integrity Corporation.....................................725 PWM Electronics Price Signs.....................................106 RDM Industrial Electronics.......................................724 Rice-Christ, Inc...........................................325, 410-421 SilverLiner................................................................1119 Tait Environmental Services, Inc...............................222 Tank Tech Inc..............................................................517 Texoma Pump Repair & Equipment.........................925 The Jack Olsta Co......................................................843 Werts Welding & Tank Service, Inc..........................1129 White Tucker Company.............................................216

Petroleum Tanks

Civacon......................................................................842 Clean Fuels National.................................................817 Dixon Bayco..............................................................738 Erling Sales & Service................................................300 Hall Tank, LLC.............................................................409 Lynd Fueling Systems, Inc.........................................400 McCon Building & Petroleum Services.....................628 Modern Welding Company of Texas, Inc..................321 Rykin Pump Company, Inc........................................502 SilverLiner................................................................1119 Tank Tech Inc..............................................................517 Werts Welding & Tank Service, Inc..........................1129

Phone Accessories

IDT Corporation.........................................................505 Mila Wholesale.........................................................904

Phone Cards

IDT Corporation.........................................................505

Pizza

DJV Label & Packaging............................................1012 Hunt Brothers® Pizza..............................................1102 Little Caesars Pizza....................................................712 Orion Food Systems (Hot Stuff Foods)......................822 QSR Brand Innovations LLC......................................316 Tres Picosos/Naughty Chile Taqueria........................744

Popcorn

Utz Quality Foods & Golden Flake............................114

POS Systems

B&J Equipment, Ltd..................................................103 D&H United Fueling Solutions, Inc...........................905 Erling Sales & Service................................................300 Express Equipment, Inc............................................908 GasPos.....................................................................1017 IDT Corporation.........................................................505 Insight360................................................................109 J3 POS - Ganymede Technologies Corp...................220 Mainstreet Inc...........................................................618 Modisoft Inc..............................................................709 PDI.............................................................................702 Petroleum Card Services...........................................503 Petroleum Processing Solutions...............................832 Petroleum Solutions, Inc...........................................425 PriceVision.................................................................100 PWM Electronic Price Signs......................................106 Sound Payments.......................................................224 The Pinnacle Corporation..........................................705 The Site Controller, LLC...........................................1023 Triple E Technologies, LLC.........................................833

Private Label

Rib Rangers Products of Texas, Inc............................ GT3

Publication/Magazine

Convenience Store Decisions (NAG).......................1206

Real Estate Services

Blue Hound Construction.........................................913 Hopkins Appraisal Services,Inc...............................1035 NRC Realty & Capital Advisors LLC............................508

B&J Equipment, Ltd..................................................103 Caliber Professional Sales Services...........................900

Share your experience: #SWExpo19


EXHIBITORS BY CATEGORY Refiner/Supplier

Motiva Enterprises LLC - Shell/76®.........................1108 SilverLiner................................................................1119 Sinclair Oil Corporation.............................................629

Refrigeration

Fortier, Inc..................................................................226 Oncor MainStreet Efficiency Program.......................723

Resurface & Refining Gas Pump Island

Creative Polymers Inc................................................603

Safety Products

Solar Power

PSI Energy Solutions.................................................523

Special Additives/Lubes

Biobor Fuel Additives................................................312 Douglass Distributing Co..........................................510 Quality DEF Solutions...............................................718 Sinclair Oil Corporation Lubricants...........................604 VP Racing Fuels, Inc..................................................516 Warren Distribution..................................................631

Spill Containment

Salty Snacks

MEXSNAX...................................................................GTS Chinook Seedery....................................................... GT4 Utz Quality Foods & Golden Flake............................114 Zapp’s........................................................................114

Caliber Professional Sales Services...........................900 Franklin Fueling Systems..........................................317 Hall Tank, LLC.............................................................409 Icon Containment Solutions, LLC..............................809 Newberry Tanks & Equipment LLC..........................1116 OPW Fueling Components.......................................823 Petroleum Solutions, Inc...........................................425 Rykin Pump Company, Inc........................................502 White Tucker Company.............................................216

Sandwiches

Sports Drinks

Satellites/Wireless

Store Counters/Shelving

Scales

Store Design/Layout

Federated Insurance.................................................736 OPW Fueling Components.......................................823

DJV Label & Packaging............................................1012

Acumera, Inc.............................................................405

Formula Four Beverages (USA) Inc...........................704

SHOPCO U.S.A., Inc...................................................713

Casa M Spice Co........................................................ GT2 DeCoty Coffee, Tea & Spices......................................816 Rib Rangers Products of Texas, Inc............................ GT3 Spice It Up................................................................. GT6

Blue Hound Construction.........................................913 C7 Works, LLC............................................................316 FSG..........................................................................1011 Infiniti Décor.............................................................719 Paragon Solutions.....................................................210 SHOPCO U.S.A., Inc...................................................713 Sinclair Oil Corporation.............................................629

Security Equipment/Services

Sunglasses

CAT Scale Company...................................................513

Seasonings

American Security Products......................................703 Clinton Electronics....................................................928 DTiQ...........................................................................117 Energybox,Inc...........................................................708 uniview tec..............................................................1117

Signs/Specialty

Able Applied Technologies.......................................717 Barnett Signs Inc.......................................................634 Cree LED....................................................................901 Dualite Sales & Services, Inc...................................1118 Federal Health...........................................................910 FSG..........................................................................1011 Infiniti Décor.............................................................719 Mountain Commercial Graphics..............................134 SignResource............................................................509 Sunshine Electronic Display...................................1019 Urestone by Replications Unlimited........................605 Watchfire Signs.......................................................1008

Site Planning/Construction

Blue Hound Construction.........................................913 Federal Health...........................................................910 Sinclair Oil Corporation.............................................629 Suntech Building Systems, Inc.................................217

www.sw-expo.com

East Texas Sales and Service......................................637 International Wholesale Supply...............................609 SRP Companies.........................................................929

IRPCO, LLC.................................................................732 LBT, Inc.......................................................................543 SilverLiner................................................................1119 Texas TransEastern, Inc..............................................520 The Jack Olsta Co.......................................................843 United Petroleum Transports....................................733 Werts Welding & Tank Service, Inc..........................1129

UST Monitoring/Inventory/ Fuel Management

Caliber Professional Sales Service............................900 Civacon......................................................................842 Clean Fuels National.................................................817 D&H United Fueling Solutions, Inc...........................905 Dover Fueling Solutions - Wayne Fueling Systems..303 FDR & CP Services LLC...............................................623 Franklin Fueling Systems..........................................317 FuelMaster/Syntech Systems, Inc.............................310 Insite360...................................................................109 Lynd Fueling Systems, Inc.........................................400 OMNTEC Mfg., Inc.....................................................805 OPW Fueling Components.......................................823 Petroleum Marketers Equipment Co. of Texas.......1028 Petroleum Solutions, Inc...........................................425 Rykin Pump Company, Inc........................................502 Tait Environmental Services, Inc...............................222 Tanknology Inc..........................................................308 Texoma Pump Repair & Equipment.........................925 White Tucker Company.............................................216

Water Dispensing Units

Washing Equipment of Texas, Inc.............................937

Wholesaler Jobber

Circle K Stores, Inc.....................................................612 City Mart Energy, LLC................................................924 Douglass Distributing Co..........................................510 Motiva Enterprises LLC - Shell/76®.........................1108 National Wholesale Fuels.........................................610 Sunoco, Inc................................................................302 SunocoLP..................................................................203

Tank Monitoring

Acumera, Inc..............................................................405 B&J Equipment, Ltd..................................................103 Express Equipment, Inc............................................908 Insite360...................................................................109 WESROC by Independent Technologies, Inc..........1022

Tobacco Accessories

International Wholesale Supply...............................609

Toys

East Texas Sales and Service......................................637 International Wholesale Supply...............................609 Mila Wholesale.........................................................904

Training Services

Tait Environmental Services, Inc...............................222

Trucks & Transports

City Mart Energy, LLC................................................924 Civacon......................................................................842 Coastal Transportation Co., Inc..................................320

33


NEW EXHIBITORS

Blue Hound Construction, LLC BOOTH 913

Absopure BOOTH 812

Absopure Bottled Water, Spring, Purified, Specialty Waters and Private Label. In Business 111 Years.

Blue Hound Construction is a full-service commercial general contractor specializing in C-Store, Car Wash, Lube Shops, Restaurant and Retail construction. We are fervently committed to providing the best build experience and quality product to each and every one of our customers. Let’s build a future together.

Clinton Electronics BOOTH 928

Established in 1963, Clinton quickly became a worldwide leader in CRT monitor manufacturing. Today, Clinton continues to be a leader in the security industry with innovative CCTV products, public view monitors and specialty displays. Clinton takes pride in same day service, innovative designs and a reputation for world-class quality and service.

Creative Polymers Inc. BOOTH 603

American Security Products BOOTH 703

American Security Products is the world’s best-known provider of security safes and security solutions. The design of each Amsec safe draws on over 65 years of experience protecting the physical assets of customers worldwide. AMSEC’s new CashWizard safe draws on that experience to bring customers a world-class safe coupled with a comprehensive access control system.

Big Dipper Dough BOOTH 211

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We are the premium manufacturer of edible, egg-free cookie dough which we sell into grocery stores, c-stores, and foodservice. We produce all-natural product with no chemicals or preservatives.

As of March 11, 2019

Brass Reminders Company, Inc. BOOTH 617

America’s best selling souvenir decals team up with our FREE patented point of purchase displays to bring Texas Proud souvenirs to your store!

CREATIVE POLYMERS is introducing our PETRO ARMOR system, a high-performance polyurethane coating for refurbishing of gas pump islands, bollards and curbs. Formulated specifically to provide outstanding, rust and UV resistance, cleanability and a “like new” appearance 3 times longer than conventional paints. Petro Armor products are available at www.petro-armor.com.

Casa M Spice Co.

Cree LED

BOOTH GT2

BOOTH 901

Casa M Spice Co.™ offers award-winning spice blends that are low-sodium and contain no gluten or MSG’s. The company is a GO TEXAN Champion Sponsor and has been featured on “Food Quest”, “Modern Living with Kathy Ireland”, and “Make This House Your Home”.

Cree is committed to LED lighting for everyone–delivering better light experiences, without compromise. Built for both performance and payback, Cree LED commercial fixtures prove that energyefficient, high-quality lighting doesn’t have to come at a premium.

Share your experience: #SWExpo19


NEW EXHIBITORS

Formula Four Beverages (USA) Inc. BOOTH 704

CStore Guru LLC BOOTH 311

Master your back office solutions with Gas-Lottery-Daily Paper work-Scan DataLoyalty-Payroll-Mobile App, etc.

Two ways to tap into the all-natural power of oxygen. Oxigen water is formulated to deliver 100x more oxygen to your system than regular water. Or for convenient boost, try Oxigen shots. Supercharged with even more oxygen theyâ&#x20AC;&#x2122;ll get you back on track in a flash without the anxious rush or any bumpy crashes

MEXSNAX BOOTH GT5

Mexsnax is a snack manufacture from Dallas that started in 1986. We are a unique snack with a one of a kind taste.

D.B. Miller, Inc. BOOTH GT1

Manufacturer of Texas Tea, Texas made, and Texas Squeeze which are Texas themed ready to drink iced teas, lemonades/limeades, and juices. Each flavor being made with and highlighting a uniquely Texas product or town. We also distribute many 3rd party products including Crazy Water/Crazy Fizz and Julioâ&#x20AC;&#x2122;s Chips/Salsas.

GasPos BOOTH 1017

GasPos is the newest c-store and truck stop point of sale system with fleet card acceptance. Gas Pos was awarded the best number 5.x, the highest security standards possible in the point of sale industry. Free POS System, installation, 24/7 365 Technical and support Included.

EA Engineering, Science, and Technology, Inc., PBC BOOTH 636

EA Engineering, Science, and Technology, Inc., PBC (EA) is multi-disciplinary provider of environmental and engineering solutions with multiple offices in Texas and the surrounding states. EA personnel are all experienced in providing cost competitive, technically sound solutions for assessment and remediation at retail and wholesale petroleum facilities.

www.sw-expo.com

Mila Wholesale BOOTH 904

Lifestyle accessories, smart phone accessories and impulse items.

Mainstreet Inc.

Oncor MainStreet Efficiency Program

BOOTH 618

BOOTH 723

Technology can transform your stores and how you interact with your customers. With over 20 years-experience in supporting retail store systems for national chains, Mainstreet has the expertise you need to implement, support and simplify technologies like POS, self-service kiosks, mobility and networking.

The Oncor MainStreet Efficiency program provides incentives to small business owners who install approved energy efficiency measures, such as lighting and refrigeration equipment. This turnkey program includes a no-cost, no-obligation energy assessment and fully managed project installation.

35


NEW EXHIBITORS

Petroleum Marketers Equipment Company of Texas BOOTH 1028

Professional in retail/Commercial fueling systems. Equipment, Service, Installation, and Testing. We have three full service branches. Authorized Service & Distributor for leading manufacturers in the industry. Veeder Root, Verifone, OPW, Franklin, LSI, and Red Jacket.

SilverLiner BOOTH 1119

The fastest, most dependable tank manufacturer in the industry of Refined Fuel, Vacuum, Portable Restroom, Water, Propane, Crude Oil & Custom-Built Trucks.

Sinclair Oil Corporation Lubricants Rib Rangers Products of Texas, Inc. BOOTH GT3

Brand name or private label products. BBQ sauce, Seasonings/Rubs, Hot sauces, Relishes and other food Products. We also deal in commercial Smokers.

BOOTH 604

For over 100 years Sinclair Oil Corporation has supplied high-performance Lubricant products nationwide. Today we offer a full line of licensed and certified products ranging from Passenger Car, Heavy Duty, Industrial Oils, Ag Fluids, and Greases.

Spice It Up BOOTH GT6

Creator of the Original and Still the Best Jalapeno Ketchup.

Tank Tech, Inc. BOOTH 517

Tank Tech Inc. provides a full range of storage tank services including 3rd Party Certified Video Inspections, Physical Manned Entry Inspections, STI SP001 Inspections, repairs, Ethanol Compatibility Upgrades, installers of the Phoenix Secondary Containment System and the Stand Alone Tank System.

ÂŽ Integration Made Easy

PSI Energy Solutions BOOTH 523

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PSI Energy Solutions is a division of Petroleum Solutions, Inc., specializing in electrical products and services for retail/ commercial applications. This division encompasses PSIâ&#x20AC;&#x2122;s electrical department of over 20 electricians and offers LED Lighting, Generator Systems, EV Charging Stations and Solar Power Systems, representing manufactures such as LSI and ChargePoint. For more information email: jcortes@petsolinc.com.

As of March 11, 2019

Sound Payments BOOTH 224

Sound Payments creates simplified, cost-effective technology solutions in the payments, petroleum, financial services and health industries. Our cloud-based, retrofit payment solution for the petroleum industry allows stations to cost-effectively enable EMV without full construction. With our simple implementation, stations can meet industry requirements while eliminating the need to close their stations for several weeks.

the site controller llc

The Site Controller, LLC BOOTH 1023

. The Site Controller, LLC (TSC) saw the opportunity to take the best commercial fuel system available and make it better. By working together and with our customers, TSC continue to improve the product, establish best practices and provide fuel marketers with the service they deserve.

Share your experience: #SWExpo19


NEW EXHIBITORS Alphabetical List of New Exhibitors

BOOTH 744

Naughty Chile Taqueria is a licensed Mexican food concept scalable to any size non-traditional retail location. With a low labor model and easy to execute operations, Naughty Chile’s three daypart menu features authentic street tacos, burritos, bowls, quesadillas and nachos prepared with proprietary recipes using fresh, quality ingredients.

Urestone by Replications Unlimited BOOTH 605

Durable 4’ x 8’ Brick, Stone, Wood, and EIFS Textured Architectural Composite Wall Panels used for new construction or remodeling/rebranding/refreshing exteriors/interiors of C-stores, restaurants, retail spaces and dumpster enclosures for a quick cost effective transformation.

The ultimate c-store event! To inquire about exhibiting/ sponsoring opportunities, visit www.sw-expo.com or call 512.476.9547 www.sw-expo.com

TH

E ST TIM R I F A ERE’S

.

THING

ERY FOR EV

W ER E D B Y TH E T E XA S F O O D & FU E L AS S O C I AT I O N

Tres Picosos/Naughty Chile Taqueria

Absopure Water................................................................... 812 American Security Products................................................ 703 Big Dipper Dough................................................................ 211 Blue Hound Construction, LLC........................................... 913 Brass Reminders Company, Inc.......................................... 617 Casa M Spice Co.................................................................. GT2 Clinton Electronics............................................................... 928 Creative Polymers Inc........................................................... 603 Cree LED................................................................................ 901 CStore Guru LLC............................................ .......................311 D.B. Miller, Inc...................................................................... GT1 EA Engineering, Science, and Tech., Inc., PBC................ 636 Formula Four Beverage (USA) Inc..................................... 704 GasPos..................................................................................1017 Mainstreet Inc....................................................................... 618 MEXSNAX............................................................................. GT5 Mila Wholesale..................................................................... 904 Oncor MainStreet Efficiency Program............................... 723 Petroleum Marketers Equipment Co. of Texas ..............1028 PSI Energy Solutions............................................................ 523 Rib Rangers Products of Texas, Inc................................... GT3 SilverLiner............................................................................1119 Sinclair Oil Corporation Lubricants................................... 604 Sound Payments................................................................... 224 Spice It Up............................................................................ GT6 Tank Tech, Inc........................................................................ 517 The Site Controller, LLC.....................................................1023 Tres Picosos/Naughty Chile Taqueria................................ 744 Urestone by Replications Unlimited.................................. 605

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38

od u e l m ag az azii ne t ex a s f o o d & f ue

BY BETSI BIXBY, PRESIDENT, MERIDIAN ASSOCIATES, INC.

No one wants to fail at anything, but many marketers are coming to the realization that their marketing is not delivering. I invite you to find out if you are failing at marketing (along with a lot of your peers) by answering these three questions:

our Advanced Marketing Strategies course, I discovered that even some very prestigious, stout petroleum companies had no clue whether they were getting returns on their marketing.

older styles. The effectiveness of digital mediums are largely dependent on your target prospect age range and buying habits. The younger your target, the more digital you must get.

2. Can you tell me how much you spend in marketing to get each new sale?

So, let’s ramp up your marketing knowledge using strategic and foolproof ways to concretely know your hard-earned dollars spent on marketing are working. It’s really quite simple. Here are the seven basics:

3. Can you tell me your actual Return on Investment for every marketing tactic you deploy?

1. Gather intimate details about your best targets and why they are your target

If you are like most marketers, even answering these questions is difficult! But… you aren’t failing financially. You are most likely thriving and have been for years, even generations. You’ve been blessed to be highly successful without having to learn today’s marketing. So why should you bother learning marketing now? Because…

2. Understand what “trigger events” happen right before they buy

…to survive in the future you will need to be smarter and more nimble! Yes, competition is getting stiffer and stiffer so you’ve got to keep up to stay up.

6. Use unique identifiers for every marketing medium

If you have no clue about your return on marketing, you have good company. When presenting

During my course, we had some great discussions about new digital marketing versus tried-and-true

This brought us to the punctuation point that people buy, not companies. Keeping in mind an actual person makes a buying decision, I challenged the participants to create target customer Avatars. That is where a best target customer is described in detail, including entire demographic and psychographic descriptors on that individual. Then for fun, you give that Avatar a name. For instance, if your target customer is a construction company, you can’t say a company is the target. You must ask yourself, who actually makes the buying decision? Is it the construction company owner? Perhaps the General Manager? Or maybe there is a procurement guy. Your Avatar will be completely different depending on who the buyer really is. Let’s assume your buyer is the Procurement guy. And for fun let’s name him Fred. Fred has full authority to buy the fuel required from whoever he wants.

1. Do you know exactly where your best leads come from?

3. Be innovative in creating trigger events 4. If anonymous triggers, create lead capture mechanisms 5. Give away something that will be hugely valuable (info etc.)

7. Periodically analyze ROI and tweak your marketing

So let’s explore what you might know about the typical Fred?

THE INDUSTRY LEADER IN TEXAS


texa s f ood & f u el magaz ine

How old is Fred? Is he married? Does he have kids? What is most important to Fred? Is it saving the company money on fuel? Is it looking good to his boss? Is it making sure his crews never run out of fuel at a job? What does Fred worry about other than running out and looking stupid? I think you are getting the picture of all the info you need to gather about Fred, even though he is just an Avatar. So now when your team is working on marketing, they should think about “Fred” and what influences Fred’s fuel buying decisions. They also need to think through what would cause Fred to change fuel suppliers. If Fred is being served by a competitor, his buying trigger would likely be a run out. Understanding Fred, your marketing strategy should include item(s) you put in front of Fred so that when his existing supplier allows the run out, he will think of you, call you, and you become his hero! Now let’s step up the marketing a notch. Is there anything you can do to capture Fred’s account before a run out happens? What else is important to Fred? Can you create a trigger point?

WWW.TFFA.COM

Next, how will you keep top of mind for Fred? This means thinking through what Fred reads or listens to or watches. It means identifying who he respects. What does Fred do for fun on his days off? Does Fred belong to a professional association of procurement managers where you could be a guest expert? Maybe you find out that Fred and his family are very tied into the local kids’ sports and that association is always looking for sponsors. Armed with that info, you cleverly decide to be a sponsor. Now Fred sees your name every time he is with his kids at the sporting practice. I think you can see where this is going. Will anyone else see your sponsorship? Now you get really smart and use a unique trackable phone number on that sport association materials, different from your main account. By tracking how many people call you on that unique phone and what sales get generated, coupled with knowing the cost of the sponsorship, you just figured out your cost per lead and cost per sale for that marketing method.

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This is just an example for you to see how fun marketing can be when you and your team think more deeply about targets and marketing, and targets -- Pretty fun stuff that translates to more dollars in the door and keeps you ahead of your competition. I truly believe that today and in the near future, the petroleum companies who market smarter will win. And that’s why our Advanced Marketing Strategies is now available as an E-course at http:// www.askmeridian.com/advancedmarketing-strategies/

I hope the winner in marketing is you! Meridian Associates has been partnering with family owned petro marketers for over 25 years to remove barriers to business growth and reduce stress levels. We’ve equipped over 3,900 leaders to grow their business and help their families thrive through our combination of high impact business coaching, Petro focused leadership events, advisory, and precision company valuations. Meridian helps Petro leaders build their legacy. Discover how Meridian can help your business thrive by visiting www.askmeridian. com or calling us at 800-728-9005.


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t ex a s f o od & f u e l m ag azi ne

Spring Cleaning Can Save Major Headaches BY TROY GOLDMAN, PRODUCT INTEGRITY MANAGER, SUN COAST RESOURCES, INC.

Spring is fast approaching, and with it comes the proverbial spring cleaning, so now is a good time to check a few things you might not be considering in your ongoing fluid handling and maintenance programs. Every program is different, but the list below is a good start.

Check the shelf life

It may come as a surprise, but lubricating oils and greases have a shelf life. All totes, drums, and pails should have a “filled date” on the label. So, if you don’t know the shelf life, a good way to determine expiration date is to simply add between 24 and 36 months to the filled date. Unlike common perishables, storing lubricants past their shelf life doesn’t mean that they should be immediately disposed. The stated shelf life gives you a reasonable expectation that the lubricant will perform as intended for a certain amount of time. If you store your lubricants in their original packaging in a clean, cool and dry area, you can use them well beyond their shelf life. But, if your storage conditions are less than ideal, you may want to collect samples and visually inspect them for water and other contaminants. The printed “filled date” has another use. It allows you to use

your lubricants on the “first in, first out” basis. This method requires you to simply organize your stock by filled date, then use the oldest stock first. This simple method will help you avoid using fluids beyond their shelf life.

save money. You can also include laboratory analysis into your fluid maintenance program. Laboratory analysis should also be considered for bulk-stored lubricants as over time storage vessels can become contaminated with particulates and water, especially if you aren’t maintaining the desiccant breathers. It is 90-percent less expensive to remove contaminants before you put them in your equipment so take action before summer hits.

✔ ✔

Prevent Lubricant Contamination

Particle contamination in lubricants is the number one cause of lubricant-related equipment failure. Unplanned outages, lost production, and maintenance overtime are all very expensive. It’s a safe estimate that a chemical processing unit makes about $25,000 an hour.

At that rate, 48 hours of downtime can cost well over one million dollars in revenue. What can you do? First, it is important to use certified clean fluid to maintain the system’s cleanliness, maximize the life of the equipment, meet stringent standards, decrease unscheduled downtime, and

Got clean oil? How about your tank?

No matter how clean your new oil is, if stored in a dirty tank, you will end up with dirty oil. Tank particulate contamination can typically occur through the vent, through the fill port, or is generated through corrosion wear inside the tank.

The latter is usually the result of water ingress through the vent and will likely go away if you take care of the first two issues. Retrofitting your storage tank with a good 3-micron breather filter will in turn take care of these two sources of contamination. Desiccant breathers are probably the most underutilized and neglected tool in contamination prevention. THE INDUSTRY LEADER IN TEXAS


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They filter water and particulates from the air that gets drawn into tanks and containers as the fluid level decreases, causing secondary contamination. As the filter absorbs water (in the form of humidity), the desiccant changes color to let you know when it is time to replace it.

protect your lubricants and fuels but will also protect the equipment in which they are used.

The color change is different for different brands and is usually noted on the filter itself.

As you add new fluid, these particulates are redistributed by tank turbulence, creating a cyclical process that contaminates your tank, your fluids and your equipment. To mitigate the issue, you may consider including an inline filter on your dispensing nozzle, a kidney-loop filtration system on

Spring is a good time to make a count of your expired desiccant breathers and plan to replace them as you’ll likely use more in humid summer months. If possible,

New oil is not necessarily clean oil either. Over time, particulates settle in the fluids and create a buildup in the bottom of the tank.

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time consuming and costly to your business. Instead, consider purchasing certified clean lubricants from a leading provider. They maintain rigorous filtration standards followed by several methods of cleanliness verification, and deliver the oil with a certificate of analysis, and a guaranteed cleanliness level, helping extend the life expectancy of your equipment. As we move into spring, this is an opportune time to do a little maintenance that will save you major headaches later in the year.

“If you store your lubricants in their original packaging in a clean, cool and dry area, you can use them well beyond their shelf life”. buy in bulk, as you’ll typically get a better price per unit if ordered by the case. If you aren’t using desiccant breathers, you should consider it. Doing so will not only

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the storage tank, a nitrogen purge or even use of indoor storage areas with filtered air. What do these prevention methods have in common? They are all

So, check your fluids’ expiration dates, replace and stock up on desiccant breather filters, and check your tanks and your fluids for cleanliness. An ounce of prevention is definitely worth a pound of profit.


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A&A Pump Company........................................14 A-1 Pump Inc......................................................14 APRIL 2019

B&J Equipment..................................................14 Bevco, Inc............................................................43

p.16 BEHAVING DIGITALLY: HOW TECHNOLOGY IS ENHANCING THE CONVENIENCE STORE EXPERIENCE

D&H United Fueling Solutions.........................14 Federated Insurance.................................. 3 & 15 Fuels Market News............................................42

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IS YOUR MARKETING FAILING TO DELIVER THE RESULTS YOU DESIRE?

THE CASE FOR USING IOT TO MONITOR FOOD SAFETY

Imagination Fuel Processing Company............ 6 LBT, Inc.................................................................. 2

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One World Payment Systems............................. 6

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Petroleum Solutions, Inc.......... 14 & Back Cover Renewable Energy Group.................................. 8

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Profile for Texas Food & Fuel Association

Texas Food & Fuel Magazine: 2019 Southwest Fuel & Convenience Expo Pre-Show Issue - April 2019  

The flagship publication for convenience retailing and fuel marketing businesses in Texas. In this edition, readers can preview the 2019 Sou...

Texas Food & Fuel Magazine: 2019 Southwest Fuel & Convenience Expo Pre-Show Issue - April 2019  

The flagship publication for convenience retailing and fuel marketing businesses in Texas. In this edition, readers can preview the 2019 Sou...

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