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SPRING/SUMMER 2011


SPRING/SUMMER 2011


SPRING/SUMMER 2011

The Twothirds Story Twothirds & Oceana Twothirds Sentinels Collections Collection Overview Details Colours Aknowledgements

2 3 4 5 – 17 18 – 19 20 21 22


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Since we started twothirds… — much has happened. But most importantly, we have never lost the dream that each of us has within – the power to change the world. All we need to do is to make the difference, and to understand that sometimes it takes doing the impossible to achieve the possible. This catalogue is just a snapshot, the attempt to capture our essence. It is a journey that mixes clothes design, surfing, photography, collages and some of the most inspiring landscapes in the Basque Country. For S/S 2011, we have developed a surf-inspired casual streetwear collection with a timeless look, showing the bright and saturated blue shades of the ocean. We hope you enjoy it!

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fig. 1

twothirds‌ — was established in San Sebastian, heart of the Basque Country. Its founders started a surf-inspired street label to be set apart from rest. Transcending the boundaries of street and sports apparel, twothirds is quickly becoming a lifestyle brand, free from passing trends. It stands for pure design, high quality sustainable fabrics and a deep connection to the ocean.

San Sebastian/Donostia

The name twothirds comes from the notion that two-thirds of our planet is covered by ocean. It is what makes us who we are and what gives us so much joy. We aim to address like-minded people, who are awake and aware of the immense value of our oceans and are deeply connected to surfing but also have a thirst for style and substance. More than just another green brand, we like to think of twothirds as the blue company. fig. 2

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1/3 land 2/3 water


and

†o˝irds

As watermen… — we’ve long been lovers of the sea, the sheer beauty of ocean life and of surfing. This love is expressed through our need to protect what we love most, our oceans. But we know we can’t do it alone. So we have partnered up with Oceana, a global ocean conservation organization that shares our core values. >


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> Oceana’s team of marine scientists and advocates are probably the most passionate people we’ve ever come across. They effect specific and concrete policy changes to reduce pollution and to help prevent the irreversible collapse of populations of fish and other marine life. It is the world’s biggest organisation dedicated exclusively to the protection and preservation of the oceans. The commitment of twothirds to our oceans and to Oceana will not only be expressed through a variety of company initiatives and creative activism to engage our community. We will also support Oceana and its mission to protect the world’s oceans with the donation of 10 percent of our proceeds from every fine twothirds garment sold.

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The Sentinel, — one of the most important components of twothirds

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A twothirds Sentinel‌ — is someone that lives for the ocean, world famous or unknown. Someone that puts his talent and passion to protecting and preserving our oceans. Essentially, they are informal ambassadors flying the flag of twothirds in a variety of subcultures, such as surf, music, film, art and environmental activism. Our creative partnerships with these twothirds-Sentinels might be sometimes tight and sometimes loose. twothirds will always seek for creative ways and partnerships to load up the single sentence that summarizes our Brand Ethos: Protect what you love!


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we looked out ll ghtly l nto th e wo rld of ocean.


RAW TEE Materials: Sizes: Colours: Details:

100% organic cotton S, M, L, XL grey melange, dark grey melange woven loop label at front, icon embroidery at back, message print inside

l con, n.:

one who lS the oBJect of g reat attentlon & deVotlon,

an l dol.

ICON TEE Materials: Sizes: Colours: Details:

100% organic cotton S, M, L, XL white, directoire blue, enzyme blue, grey melange woven loop label at front, icon embroidery at back, message print inside


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VIERA TEE Materials: Sizes: Colours: Details:

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100% organic cotton S, M, L, XL cyan blue, directoire blue, deep blue woven loop label at front, icon embroidery at back, message print inside


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BAKIO SLUB TEE Materials: Sizes: Colours: Details:

100% cotton S, M, L, XL white + directoire blue swedish blue + deep blue woven loop label at front, icon embroidery at back

Relaxed fitted slub tee… — in 100% cotton with contrasting colour block inserted at chest and sideseam. The patched pocket at front and the small placket with black engraved buttons makes this easy tee to a fashion item in the collection.

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ROCHE POLO Materials: Sizes: Colours: Details:

95% organic cotton, 5% elastan S, M, L, XL enzyme blue, grey melange woven loop label at front, icon embroidery at back, woven label inside


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we had n o M eanS of calcu latl n g tl M e, n o r co u ld we fo r M any gu eSS of o u r luck .


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VEGA V-NECK SWEATER Materials: Sizes: Colours: Details:

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100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside


100% organic knit cardigan‌ — with contrasting placket and button detail at front. Combined with a fitted tee this cardigan is our must fashion item for every season. The tonal embroidery at front bottom gives the style a cool simplicity without looking basic.

JEFRYS CARDIGAN Materials: Sizes: Colours: Details:

100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside

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where would you ll ke to wake uP

to . . . .M . . . o. . r. . r. . o. . w? ....


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COPRINO STRIPED HOODIE Materials: Sizes: Colours: Details:

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100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside


RUSTIC SOFT HOODIE Materials: Sizes: Colours:

Details:

100% organic cotton, S, M, L, XL light blue melange, ocean blue melange, dark grey melange flat cotton strings, panel pocket, woven loop label at front pocket entry, icon embroidery at back, woven label inside

Relaxed fitted hoodie… — in 100% organic cotton melange felpa with panel pocket at front. The soft sweatfabric is brushed from inside to give a nice and comfortable wearing.

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RUSTIC CREW Materials: Sizes: Colours: Details:

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100% organic cotton, S, M, L, XL light blue melange, grey melange woven loop label at front, icon embroidery at back, woven label inside


the on ly Proof l need fo r the eXlStence of lS the ocean.

BISCA HOODED JACKET Materials: Sizes: Colours: Details:

50% cotton, 50% polyester S, M, L, XL grey melange, stone blue melange high polished gun metal zip puller and flat cotton strings, woven loop label at front pocket entry, icon embroidery at back, woven label inside

god


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l fo u n d MySelf cau ght l n a wh l r lPoo l of M o u ntal n o uS an d foaM l n g ocean .


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, you don t haVe to llVe near the ocean, ----for lt to haVe an l M Pact on

y0u...

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The Eco-Seamless‌ — is the first 100% recycled polyester boardshort being seamless in an ultra light and quick drying fabric with a slight peached treatment. The curved inner gusset moves seams away from critical rush areas. The elastic fly with velcro and lycra insert and the sidepocket with backwarded zipper enable a comfortable wearing while surfing.

ECO SEAMLESS BOARDSHORT Materials: Sizes: Colours: Details:

100% recycled polyester 32, 33, 34, 36 brilliant blue, petrol blue small zipped sidepocket and flat cotton strings, ECOSEAMLESS embroidery at front, icon embroidery at back, seamless


CUSTOM BOARD SHORT Materials: Sizes: Colours: Details:

SALINAS BOARD SHORT Materials: Sizes: Colours: Details:

100% recycled polyester 32, 33, 34, 36 atoll blue – white, deep blue – blue moon small zipped sidepocket and flat cotton strings, velour flaglabel at front waistband, icon embroidery at back

100% recycled polyester 32, 33, 34, 36 royal blue, directoire blue, black small zipped sidepocket and flat cotton strings, icon embroidery at back


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,

... and you don t haVe to llVe nea r the ocean, for y0u to haVe an l M Pact --on

lt.

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MUNDAKA WIND BREAKER Materials: Sizes: Colours: Details:

100% recycled polyester S, M, L, XL directoire blue, petrol blue, black storm hood, coated sidepockets, sleevepocket, high polished gun metal zip puller, logotype embroidery at front, icon embroidery at back, woven label inside

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The easy fitted windbreaker… — is made out of 100% recycled polyester with a soft and dull surface handfeel. Coated sidepockets, sleevepocket and a high polished gun metal puller at zipper at front underlines a timeless street look.


CAPITAINE BEANIE Materials: Sizes: Colours: Details:

100% organic cotton one size red icon flag label at bottom

c o u S tea u :

>> eVeryone P rotectS what th ey loV e . <<


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VISU BEANIE Materials: Sizes: Colours: Details:

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100% organic cotton one size atoll blue, chocolate brown, grey melange icon flaglabel at bottom


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th e Sw e l l S u r Pa S S e d a n yt h l n g , we had l Magl n ed PoSSl Ble.


ColleCtion


SPRING/SUMMER 2011 sales@2thirds.com, www.2thirds.com

ICON TEE Materials: Sizes: Colours: Details:

RAW TEE 100% organic cotton S, M, L, XL white, directoire blue, enzyme blue, grey melange woven loop label at front, icon embroidery at back, message print inside

Materials: Sizes: Colours: Details:

VIERA TEE 100% organic cotton S, M, L, XL grey melange, dark grey melange woven loop label at front, icon embroidery at back, message print inside

BAKIO SLUB TEE Materials: Sizes: Colours:

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Details:

Materials: Sizes: Colours: Details:

100% organic cotton S, M, L, XL cyan blue, directoire blue, deep blue woven loop label at front, icon embroidery at back, message print inside

ROCHE POLO 100% cotton S, M, L, XL white + directoire blue swedish blue + deep blue woven loop label at front, icon embroidery at back

Materials: Sizes: Colours: Details:

95% organic cotton, 5% elastan S, M, L, XL enzyme blue, grey melange woven loop label at front, icon embroidery at back, woven label inside


OVer VEGA V-NECK SWEATER Materials: Sizes: Colours: Details:

100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside

COPRINO RIPPED HOODIE Materials: Sizes: Colours: Details:

100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside

RUSTIC SOFT HOODIE Materials: Sizes: Colours:

Details:

JEFRYS CARDIGAN Materials: Sizes: Colours: Details:

100% organic cotton, S, M, L, XL grey melange, swedish blue icon embroidery at back, tonal logotype embroidery at front, woven label inside

BISCA NORMAL HOODIE Materials: Sizes: Colours: Details:

50% cotton, 50% polyester S, M, L, XL grey melange, stone blue melange high polished gun metal zip puller and ďŹ&#x201A;at cotton strings, woven loop label at front pocket entry, icon embroidery at back, woven label inside

RUSTIC CREW 100% organic cotton, S, M, L, XL light blue melange, ocean blue melange, dark grey melange ďŹ&#x201A;at cotton strings, panel pocket, woven loop label at front pocket entry, icon embroidery at back, woven label inside

Materials: Sizes: Colours: Details:

100% organic cotton, S, M, L, XL light blue melange, grey melange woven loop label at front, icon embroidery at back, woven label inside

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ECO SEAMLESS BOARD SHORT Materials: Sizes: Colours: Details:

100% recycled polyester 32, 33, 34, 36 brilliant blue, petrol blue small zipped sidepocket and flat cotton strings, ECOSEAMLESS embroidery at front, icon embroidery at back, seamless

CUSTOM BOARD SHORT Materials: Sizes: Colours: Details:

100% recycled polyester 32, 33, 34, 36 royal blue, directoire blue, black small zipped sidepocket and flat cotton strings, icon embroidery at back

SALINAS BOARD SHORT Materials: Sizes: Colours: Details:

100% recycled polyester 32, 33, 34, 36 atoll blue – white, deep blue – blue moon small zipped sidepocket and flat cotton strings, velour flaglabel at front waistband, icon embroidery at back

CAPITAINE BEANIE Materials: Sizes: Colours: Details:

100% organic cotton one size red icon flag label at bottom

MUNDAKA WIND BREAKER Materials: Sizes: Colours: Details:

100% recycled polyester S, M, L, XL directoire blue, petrol blue, black storm hood, coated sidepockets, sleevepocket, high polished gun metal zip puller, logotype embroidery at front, icon embroidery at back, woven label inside

VISU BEANIE Materials: Sizes: Colours: Details:

100% organic cotton one size atoll blue, chocolate brown, grey melange icon flaglabel at bottom


premium

a. Message print inside b. Woven loop label c. High polished gun metal zip puller with embossed logo d. Branded button with engraved logotype e. Hangerloop with branded metal pressbutton f. Logo embroidery g. Eco-Seamless embroidery

e

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a

b

c

d

g

f


†o˝irds

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100 White

200 Cyan Blue

201 Dircetoire Blue

202 Swedish Blue

206 Enzyme Blue

207 Petrol Blue

208 Atoll Blue

801 Dark Grey Melange

802 Light Blue Melange

203 Royal Blue

204 Brilliant Blue

803 Ocean Blue M.

804 Stone Blue M.

300 Red

700 Chocolate Brown

800 Grey Melange

900 Black

205 Deep Blue


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Aknowledgements Photography: Klaus Merz Stylist: Sue Dietz, Silvia Baltazar Studio Photography: Sophie Hindennach Photo credits page 3: Oceana © Carlos Suárez, ZOEA, Keith Ellenbogen Design: Julia, Angela, Florian, Carsten. Graphic Design: United States of the Art Printed on paper from responsible sources, by: Beisner Druck in Buchholz, Germany

Special thanks… — to all our supporters and anonymous helpers. You know who you are.

Made in the Basque Country, Spain by twothirds Calle de Narrica, 1 20003 San Sebastian – Donostia Spain T/F: +34/943/427617 sales@2thirds.com / press@2thirds.com www.2thirds.com

twothirds is a registered trademark. All designs are © twothirds 2010.


SPRING/SUMMER 2011


www.2thirds.com


Lookbook Spring Summer 2011