and the Dairy Industry By Bruce Derksen for American Dairymen
here is no getting around it, social media is a fact of life. It is becoming a language unto itself throughout all of society, filled with texts, pictures, videos, blogs and chatting with two hundred and eighty word responses. It is an optional tool that dairy producers can use positively, negatively, or not at all. They can try their best to ignore it, but it has a life of its own and will grow even larger in the future. The thought of becoming fluent in this language can be a scary proposition, but there is something to be said for eventually leaving the safety of the kiddy pool and wading into the deeper end.
Our society is enthralled with being entertained. If you can catch and hold someoneâ€™s attention for even a minute, you can spread a positive message with those on the receiving end beginning to learn, if they so desire. There is a huge amount of fake news and alternative facts about agriculture in general and specifically the dairy industry. With the * Continued on page 20