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Suresh Productions and Ramanaidu Studios Adopt Auro 11.1 Moviegoers in India's southeastern state of Andhra Pradesh will soon discover what it means to be truly immersed in sound. A hundred theatres will soon be equipped with Auro 11.1 by Barco, the next-generation three-layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Two post - production and mixing facilities belonging to Ramanaidu Studios - all collaborating with film production company Suresh Productions - will install the certified Auro-3D Studio System. The cinema industry of Andhra Pradesh, also known as Telugu cinema or 'Tollywood', is based in Hyderabad. Film production company Suresh Productions a subsidiary of Ramanaidu Studios plays a major role within this industry. It has been producing movies for over 50 years and is now one of India's largest film production companies. The movies of Suresh Productions are about to get even more impressive for audiences, as one hundred theatres in the Andhra Pradesh region will be featuring the Auro 11.1 by Barco immersive sound system. Barco is pulling out all the stops to install the first 25 systems before the year is out, as a number of big titles are being released in the near future. Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of

D. Suresh Babu, Managing Director of Suresh Productions and Wilfried Van Baelen, CEO Auro Technologies

sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-tolife reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise.

Two Ramanaidu studios incorporate the Auro-3D Studio System In order to provide the theatres in Andhra Pradesh and its audiences with movies that offer a truly mesmerizing sound immersion, two studios of Ramanaidu will start mixing audio for Tollywood productions using Auro-3D production tools. Auro-3D is compatible with speaker layouts from Auro 8.0 up till Auro 22.1 using channel-based as well as object-based technology.

Pioneering in Tollywood Two postproduction and mixing facilities belonging to Ramanaidu Studios will be certified by Auro Technologies to mix audio for movies that will be released in Andhra Pradesh in Auro 11.1 by Barco. By doing so, Ramanaidu is revolutionizing the cinema industry. "Ramanaidu Studios is really ahead of the curve by adopting this technology," said Abel Garamhegyi, Managing Director at Barco India. "The essence of the company has always been in its cutting-edge technology. With Auro 11.1 by Barco, they will stay true to their pioneering spirit, the latest product Auro 11.1 by Barco sound system is trying to reach the perfection which we already achieved in the pictures in the cinemas with the sound. The human being is pretty much driven by both and in the movie theatre it is very important to have that experience as a total impression on the individuals. Auro 11.1 by Barco has the minimum amount of speakers to achieve the maximum amount of reality in a 3 dimensional sound experience and this is why more and more cinemas realize that this is the best investment.

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The bookings for the Auro 11.1 version are much higher than the standard 5.1, we really believe that we catch additional audience with this technology and it can be a very powerful tool with the competition that people stay at home and watch their big television set as they can come together and enjoy the overall experience", added Abel Garamhegyi. "We are honored that Suresh Productions and Ramanaidu Studios has chosen the Auro-3D format" says Wilfried Van Baelen, inventor of the Auro-3D format and CEO of Auro Technologies. Auro 11.1 by Barco is widely acclaimed as the industry's most efficient and best immersive cinema audio solution.

Theatres in Andhra Pradesh are ready for Auro 11.1 To allow movie audiences to enjoy the overwhelming immersive sound of movies produced in Auro 11.1, a hundred theatres in Andhra Pradesh will soon be featuring Auro 11.1 by Barco. These theatres will upgrade their 2D sound technology to Barco's three-layer sound platform, in close collaboration with Suresh Productions, a subsidiary of Ramanaidu studios and Barco India's Auro deployment partner, M/s Pro Visual Audio Pvt. Ltd, Chennai. Suresh Babu, Managing Director, Suresh Productions says "We are incorporating Auro-3D technology into our expansion plans over the next few years, starting with the installation of Auro 11.1 by Barco in some of our existing theatres. Going forward we will further expand and integrate the cutting-edge cinema sound technology in our theaters to enhance movie viewing experience." "These systems will turn standard 5.1 cinema audio into a whole new experience for moviegoers," said Abel Garamhegyi at Barco India. "Almost all of the theatres involved are already equipped with Barco projectors. Combined with Auro 11.1 sound, Suresh Productions can aim for a whole new level of perfection."

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Dhoom 3 to release in Dolby Atmos Dolby and Yash Raj Films, announced that the much awaited and anticipated movie, Dhoom 3 will be releasing in Dolby Atmos - the latest cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience. "We are really looking forward to the release of Dhoom 3 in Dolby Atmos which will help bring alive the action thriller for our audiences in the cinemas. Great audio has been one of the key attributes of the Dhoom franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie," said Aashish Singh, Vice President - Production, Yash Raj Films Pvt. Ltd. "We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom 3." The Dhoom franchise has been a tremendous success among Indian

audiences around the world, and Dhoom 3 is all set to pump up the adrenaline again. Produced by Aditya Chopra, Dhoom 3 is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written Dhoom & Dhoom 2. The movie will star Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles. All set to release on 20th December 2013, Dhoom 3 will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos. Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India said, "We are very excited and extremely delighted to work with one of the pioneers of the Indian cinema industry. Yash Raj Films have always set benchmarks in aiming to provide the best content to audiences not only in India but around the world. With Dhoom 3 in Dolby Atmos, the audiences would be treated to the most realistic cinematic experience amplifying the action, emotion, excitement and thrill of the movie, like never before." He further added, "As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood's cinematic experience."


Harman Opens its Support Network at Chennai Marking another key milestone, Harman Professional India, announced the launch of its Authorized Harman Service Centre (AHSC) in Chennai. This move strengthens the company's country wide support network and specifically increased reach within Southern India; the company also successfully operates a full-fledged, company owned Service Centre in Bangalore. Whilst continuing to reiterate its commitment toward enhanced service support, Harman emphasizes the need for 'being closer to the customer.' It has been over a year since the first AHSC was in launched in Mumbai, followed by New Delhi & Kolkata. This announcement also follows a recent launch of the pan-India toll-free customer support helpline (1800-208-8880) an initiative that sets the benchmark in the industry for service and support. The AHSC in Chennai will provide service and customer support in the states of Tamil Nadu & Andhra Pradesh. "In the dynamic industry of professional audio, especially in live events and projects, it is imperative to provide customers with best and timely after sales support. With a service network that spans the length and breadth of the country, coupled with the toll-free customer helpline, we have truly established an industry benchmark within a span of one year. The turnaround time has been effectively managed from the start of our operations, and the processes have been further streamlined, thus ensuring a hassle free service experience." said Ganesh Kumar, Senior Manager - Service, Harman Professional India. Zion Services, has a rich and diverse experience in service for leading brands in consumer electronics. And

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now has been appointed as the Authorized Harman Service Centre (AHSC) in Chennai. Equipped with trained technical staff, testing equipment and sufficient spare parts, the service centre has been operational since November 2013 and will support the Harman professional brands - AKG, BSS, Crown, dbx, JBL, Lexicon, Soundcraft & Studer and Martin Professional range of lighting & video equipment. Centrally located at Valsarvakkam, this service centre will provide after sales support to both, walk-in and on-site customers. "The AHSC appointment for Zion Services for Harman Professional range in India, marks another major step in our offerings and extending our capabilities into a challenging space of professional audio. We are proud to be associated with Harman - the leader in audio solutions and look forward to successful

partnership, creating a delightful customer experience in the region." said S.M. Jayaraj, Proprietor, Zion Services. Speaking at the inauguration, Prashant Govindan, Director, India Operations, Harman Professional said, "We look forward to continually expanding our footprint in India through the expansive dealer and channel partner network. With these initiatives, we are only raising the bar for a robust and effective customer service, ultimately ensuring SMART support to the customer and Harman solutions are a preferred choice for all professional audio and lighting requirements across industry segments in the country." To serve the customers of respective regions efficiently and effectively, Harman India plans to expand to Five additional service centres across India, in the near future.


Meyer Sound-Equipped FutureWorks Studio in India Receives Dolby Premier Studio Certification Indian postproduction company FutureWorks has upgraded its flagship Studio A facility in the historic Rajkamal Kalamandir Studios in Mumbai. Featuring a Meyer Sound cinema loudspeaker system, Studio A has become the first Dolby Atmos facility in India to be awarded Dolby Premier Studio Certification. "With the Studio A refit, we challenged ourselves to come up with the best sounding room we could," says Gaurav Gupta, managing director of FutureWorks. "We decided that we wanted to achieve Dolby Premier Studio Certification, and for that we needed loudspeakers of remarkable clarity and response." In evaluating FutureWorks' equipment options, Gupta kept returning to a positive experience he had several years ago with a Meyer Sound cinema system at Skywalker Sound in Nicasio, Calif. "I was blown away by its accuracy," recalls Gupta. "Ultimately, it was clear that a Meyer Sound system was the number one choice, both technically and from a business point-of-view, in terms of what our customers require." Studio A's monitoring system includes five Acheron 80 screen channel loudspeakers and 37 HMS-10 cinema surround loudspeakers, complemented by four X-800C cinema subwoofers and two 500-HP subwoofers. System optimization is handled by a Galileo loudspeaker management system with two Galileo 616 processors. Pondicherry-based consultancy Sound Wizard advised FutureWorks on the upgrade. "The reaction from our clients has been absolutely fantastic," says Gupta. "They love how the room sounds, and the response and accuracy they are able to get from the new equipment. It is clear that

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with Patel India demonstrated the 4K projector to the Karnataka cinema owners communicity who were present in large number at the demo event. The event included presentation by Hisakazu Usui, Digital Cinema Marketing Manager at Sony Corporation and Peter Lambert of Patel India followed by 4K demo clippings. The theatre owners were excited to see this new dimension for their cinemas in near future and the Q&A was addressed by P.U. Ponnappa, Regional Head at Sony India.

Ram-Leela Released in 1229 UFO Digital Theatres

Meyer Sound represents the future for cinema sound." Founded in 2007, FutureWorks provides complete postproduction services to worldwide clients, including a number of Hollywood studios. FutureWorks has studios in Mumbai and Chennai.

Sony Demos its 4K in Bangalore Sony demoed its 4K projector SRX-R515P at HMT theatre, Bangalore on 15 October 2013. Sony

Ranveer Singh - Deepika Padukone starrer 'Goliyon ki Rasleela Ram-Leela' joins the UFO Millennium Club of films as it debuts in 1229 UFO digital theatres. Kangna Ranaut starrer 'Rajjo' also debuts in 341 UFO digital theatres. The UFO Millennium Club comprises films which have screened in over a 1,000 UFO digital theatres (including Scrabble screens). Other UFO Millenium Club includes films such as 'Krrish 3', 'Chennai Express', 'Yeh Jawaani Hai Deewani', 'Zanjeer,' 'Dabangg 2', 'Khiladi 786', 'Ek Tha Tiger', 'Agneepath', 'The Dirty Picture', 'Don 2', 'Ra-One', 'Bodyguard' and 'Singham'.


Kareena honored at House of Commons Kareena Kapoor Khan was honoured by Asian Sunday newspaper and Members of Parliament for her contribution to the global entertainment industry, at the launch of the newspaper's London Edition, taking place at House of Commons on 29th October. The actress was honoured by cross-party politicians, on behalf of the British Government. Asian Sunday and members of Bradford Metropolitan District Council also honored some Bradford-born celebrities Dynamo (AKA Steven Frayne, Dynamo: Magician Impossible) alongside Kimberley Walsh (singer-songwriter, model, television presenter, actress and band member of Girls Aloud) for their respective contributions to the entertainment industry. Also, present at the occasion were Bradford and London MPs, VIPs, dignitaries and influencers from across the business and media sectors.

Irrfan bags Best Actor award in Paris

The Lunchbox seems to create a new record breaking space for Irrfan in the world of cinema. With critics going gaga over the film's well weaved concept, Irrfan seems to be reaping the benefits of the same. Recently, he bagged the Best Actor award at the Saint Jean De Luz Film Festival in Paris and was even invited to the city to accept the honour. Irrfan who is excited about this achievement also is extremely thrilled about the fact that the award was presented to him for the sweet love story in the capital of romance - Paris.

Three of Pran's Films to be Screened at IFFI

The International Film Festival of India (IFFI), which is presently in its 44th edition, is being held in Goa from November 20-30 this year. This year's festival will be memorable in many ways than one because this year, besides the other events, there will be a special tribute given to the legendary actor (late) Pran, who passed away in July this year. While the festival will also see the screening of three of Pran's films, viz., Jis Desh Main Ganga Behti Hai,

Zanjeer and Madhumati, it will be attended by his son Sunil Sikand and daughter Pinky Bhalla. Talking about the festival, Shankar Mohan (IFFI's director) said that as per the festival's custom, IFFI pays tribute to renowned film personalities who set for heavenly abode in the year preceding the festival. He also added that IFFI invites the said person's near and dear ones to attend the screenings of his/ her best works.

Shatrughan Sinha Addresses the United Nations The unstoppable rhetorician Shatrughan Sinha addressed the UN General Assembly for third time on Tuesday. It is a singular honour. No other member of the Indian film industry has addressed the UN thrice over. Shatrughan Sinha feels the Big B, Amitabh Bachchan should be made the President of India. "He has all the qualifications. He's articulate, well-read, suave and known all over the world." Shatrughan Sinha says his differences with the Big B are a thing of the past. "We go back a long way. There were creative conflicts when we shot together for Kala Patthar and Dostana. And whatever differences happened has been washed away with time. I remember while shooting for Bombay To Go where Amitabh was the hero for the first time and I the villain, he accidentally hit my nose and it started bleeding. Amitabh got so disturbed at the sight of blood that believe me, I forgot my pain and started consoling and reassuring him. He's a fine human being." Shatrughan Sinha is also currently shooting for his comeback film Woh Aadmi Bahot Kuch Jaanta Hai where he has a lot of powerful dialogues to deliver.

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Virgin Produced to make Bollywood Films Virgin Produced has plans to launch a new Indian division to develop, produce and distribute Bollywood films and even remake Hollywood content to cater to the needs of the Indian audiences. Jason Felts, Founder and CEO of Virgin Produced revealed that they want to reach out to the younger audiences and wanted to expand their horizons in Bollywood and throughout India.

movies like Immortals and Limitless aiming to produce and market films.

After entering into the arena of Hotels and Mobile phones, Virgin media entered the world of Hollywood with

While they would be joining hands with Cinema Capital India who recently distributed blockbuster Bollywood films like Dabangg 2 and Krrish 3 for their Indian expansion, they would also be partnering with the Los Angeles based asset management firm Tantrik Group for the same.

The Lunchbox to Release in Zurich Turning out to one of most surprising hits of the Indian Film Industry, The Lunchbox is going places. However, the film received much more appreciation abroad comparatively and now adding one more feather to its cap, The Lunchbox will be releasing in Zurich too.

release. We hear that the Swiss media is very intrigued about watching a love story of two lonely individuals who never met, in crowded city like Mumbai. The film had been made in collaboration with French and German producers and hence has been given a wide release in the European continent.

While very few Hindi films have been given the honour to release in Zurich multiplexes, this film will be given a weekend slot for its

The Lunchbox is directed by Ritesh Batra and stars Irrfan Khan, Mrinal Kaur and Nawazuddin Siddiqui.

Jal Gets Selected in Indian Panorama at IFFI After being screened at the Busan Film Festival where Jal were the sole Indian entry in competition, the film directed by Girish Malik has now managed to find a place in the prestigious Indian Panorama section of IFFI (International Film Festival of India), Goa. IFFI attracts reputed Indian and international film personalities and major companies involved in world cinema from all over the world every year. "IFFI has been doing a great job providing that bridge by means of

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truly touched and honored. I am really thankful to IFFI for selecting my film. It's a big boost for an independent film with no big names attached." said Girish.

the festival where you can meet & showcase your film to international buyers & renowned names from across the globe. Post the wonderful Busan experience, I could not think of anything better. It's another high to be recognized by your own people in your own country. I am

The other Hindi films selected are Bhaag Milkha Bhaag, the national award winner Paan Singh Tomar and Oh My God. "I feel very proud. It's wonderful to feature alongside the best of Indian cinema." says Purab Kohli the lead actor of the film. Apart from Purab, Jal stars Kirti Kulhari, Tannishtha Chatterjee, Saidah Jules and Ravi.


Akshay's Boss to Release in Iraq also the first ever from Bollywood, to release in Panama.

Akshay Kumar starrer Boss is all set make history, as it will become the first Akshay Kumar movie to release in Iraq on 28th November, 2013 and the second Bollywood movie to release in this country.

Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by Anthony D'Souza, Boss is an action comedy which also stars Aditi Rao Hydari, Shiv Pandit, Danny Denzongpa, Ronit Roy and many others.

Boss was distributed internationally by Krian Media, which released it over 400 screens in the overseas. The movie was

SRK Appointed as Ambassador for South Korea

Veena Malik to Feature in Dutch Documentary

Bollywood Badshaah Shah Rukh Khan seems to have yet another feather to add to his hat. Now that he has successfully become the record holder of the highest grossing film, Chennai Express, we hear that Khan has been appointed as the goodwill ambassador for South Korea.

Veena Malik, the Pakistani actress, is to be featured in a Dutch documentary tentatively titled Women In Islam. The documentary that was shot in Qatar, India, Turkey, Morocco, Egypt, London and Holland, comprises of six episodes. It features many important women from the Islamic culture and is set in the remotest areas and locations of the countries.

While Khan has officially accepted the title of South Korea's ambassador, he is slated to visit the land of Samsung and Hyundai before January 2014 when the South Korean president will visit India for bilateral talks with the Indian government.

One of those episodes focuses on Veena, the only Pakistani ever to work as a representative for the World Health Organization. The documentary also focuses on the troubles that the Islamic women have to go through, in everyday life, the age old clash between old religious customs and traditions and modern day practices, in an attempt to educate the masses, the banishment of superstition and blind faith.

Ram-Leela heads for the Marrakesh Film Festival Sanjay Leela Bhansali's Ram-Leela seems to be on a winning streak even before its release. It now heads to the Marrakesh Film Festival where it would be opening the festival. Says a source close to SLB Productions, "Ram-Leela was earlier invited to the Dubai Film Festival and the Rome Film Festival. However, Sanjay Bhansali

film's content being broadcast all over the net before release if screened anywhere. Sanjay didn't want to take the risk."

opted not to take the film to either of these festivals as they are to be held prior to the film's public release. There is always the danger ofthe

Since Ram-Leela is to be screened at Marrakesh on November 29, two weeks after the film's public release, the film's director is comfortable with the Festival screening, though it is unlikely that Sanjay Bhansali would attend the festival.

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• S P E C I A L F E AT U R E •

YRF Studios

Anuj Mathur Chief Recording Engineer, YRF Studios

Feel the Movement of Sound!

YRF Studios are constantly looking to stay ahead of the game and invest in its facilities and that is the reason the Film Mix studio has been fitted with Dolby's revolutionary new audio playback technology "Dolby Atmos". This audio playback system is the most innovative development in the history of Cinema sound and gives the sound creation team unprecedented control of placement and movement of sound for film. It also gives the audience the most immersive experience. The YRF Film Mix theatre is the biggest Re-recording studio in Mumbai and is installed with 2k Digital Projection system. The equipments being used at the Film Mix are the best possible in the audio industry, at par with the rest of the world. TheatreWorld in conversation with Anuj Mathur, Chief Recording Engineer, YRF Studios. Anuj is a post graduate from FTII, Pune. He has worked on films like Lamhe, Dilwale Dulhaniya Le Jayenge, Darr, Kabhie Khushi Kabhie Gham, Veer Zaara, Mohabattein to name a few as Sound Designer. And Chak De India, Kites, New York, Kai Po Che and now Dhoom 3 to name a few as Re-recording Engineer/ Mixer. TW – How do you describe Sound in cinemas with respect to the visual? AM – Sound and Visual are the two integral parts of cinema, one cannot be isolated from the other and they have to compliment each other. The failure of one causes imbalance to the film as a whole. For the film to be visually and sound perfect the co-ordination of both has to be apt. TW – What are the main aspects you see in the sound and visual sync when re-recording?

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• S P E C I A L F E AT U R E •

AM – Sound works as an immersive experience, so if the sound can work and compliment the visual, captivate the audience with that visual, while still retain the essence of the movie, that is the main aspect I keep in mind while re-recording. The new Dolby Atmos format is the most innovative format Dolby has come up with. With this technology you can dramatize the scene and make it much more. Often the visuals of the movie portray one thing, while the sound says something else entirely. To achieve the perfect combination of the two is one of the main challenges faced during the sync.

AM – We have to work with respect to the format, keeping in mind the shortcomings and advantages of the same and making sure the sound works best for the audience. Ideally, we keep all the tracks open namely the Dialogues, Background score, Songs and Sound Effects. We do the base mix in one main format and accordingly convert to other formats. We now do Dolby Atmos as the primary format and once the Atmos mix is done, then we convert it to the Imax format, Dolby 7.1 and Dolby 5.1.

Dolby Atmos can be compared to the impact of 3D visual, it is the same with the sound. You can hear each and every sound move. TW – How was your experience first time listening to Dolby Atmos? AM – I enjoyed the movement of the sound, it gives the re-recording engineer complete liberty of placing the sound the way he wants it to be. It is a dream comes true for

TW – Which movie as per you is best recorded on the given format in both Bollywood and Hollywood? AM – “Life of Pi” is one of the finest works done with Dolby Atmos and in India we still need to learn a lot. TW – What are the issues you look at when you record in a particular format and have to deliver in other format as well?

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• S P E C I A L F E AT U R E •

re-recording engineers. Now if we want to play around with the sound and enhance the experience of the audience in to a particular scene, one can do that without any technical limitation. Dolby Atmos is a new sound format and it will take sound mixing to the next level. For example, earlier if you created a rain effect, you could feel the sound coming from the sides, but with Dolby Atmos you can feel the rain from the top. Creating a more realistic natural ambience is now possible with Dolby Atmos. TW – What was the commercial plan of YRF Studios to choose Dolby Atoms? AM – YRF is always in the forefront with the new technology that comes in, and is ready to invest into the studios. For YRF studios filmmaking is a passion and they are always striving to give the audience the best experience.

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TW – How do you think the film exhibitors will welcome this new format? AM – Initially, all are apprehensive of accepting something new, but according to me, this is the format to stay and eventually they will come around. Exhibitors have already

started investing in Dolby Atmos and gradually the number will increase. When we give exhibitors good content they will be inspired to accept the new format. TW – What is the future innovation of cinema sound and re-recording?


• S P E C I A L F E AT U R E •

engineer Mr. Ashish Barje based out of Mumbai is a good technical support for me. He was also a part of the installation of the studios and he knows heart and soul of the studio. TW – Dhoom 3 is the first Indian movie to be released in the Imax format, tell us about it.

AM – Sound is a field that is ever changing. As long as you can come up with something different for the audience to enjoy; it is always a growing process. TW – Tell us more about the equipments installed at YRF studio. AM – The heart of the re-recording studio is the console, the 40 fader * 4 layered * 500 paths AMS Neve DFC Digital Film Mixing Console which is top of the range.

Late Shri. Yash Chopra and Mr. Aditya Chopra was ‘you have to get us the best’. So when we were looking around for the best, after auditioning several products and looking at the market response and service backup we found Harman’s products the best and we went for them. Harman supported us with the very best technical knowledge and were just a call away when we needed their help. One of their technical

AM – Imax is a very good format in respect to how well you can engage your audience. Dhoom 3 in Imax format is where the audience will enjoy the grandeur of the screen and sound and will revolutionize the movie watching experience. TW – There are many formats around and do you think many audiences are aware of it? AM – Many times the formats publicize the movies. Although the audiences still need to be made more aware of the new formats and their advantages.

Pro-tools HDX (PT 10 & 11) Digital Audio Workstations with all the possible 3rd party Plug-Ins. JBL Cinema Speakers 4632 series, along with 42nos 8340A & 8350 surround speakers and 4nos - 4642A Sub-woofers. Crown Amplifier DSi 4000 series, DSi 2000 series & the CTs 2000 series. Outboards: TC 6000, Lexicon 960L, Eventide Harmonizer. TW – Why did you choose Harman’s JBL speakers and Crown amplifier for your setup? AM – When we started with the studios our briefing by

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• INSTALLS •

The Largest Still Getting Larger! PVR, the largest multiplexer in India opens two multiplexes recently at Pune (32nd multiplex in Maharashtra and 3rd in Pune) and its first multiplex at Panipat. PVR currently operates a cinema circuit comprising 398 screens in 92 cinemas spread across 37 cities in India which also includes the Cinemax acquired properties.

PVR Cinemas Koregaon Plaza Mall, Pune The launch of third PVR multiplex in Pune is spread across an area of approximately 42,550 sq ft, with a seating capacity of 1519 seats. With this launch, PVR's count of multiplexes goes up to 32 in six key cities of Maharashtra including Mumbai, Latur, Aurangabad, Pune, Nagpur and Nanded. With the opening of the multiplex in the city, PVR's screen count increases to 390 screens in 90 cinemas in 36 cities across India. The launch of the multiplex in Pune was graced by the presence of the

cast & crew of the soon to be released comedy movie, Grand Masti. The Grand Masti Team of Riteish Deshmukh, Vivek Oberoi, Aftab Shivdasani, Bruna Abdalah, Kainaat Arora, Maryam Zakaria, Sonalee Kulkarni and Manjari Phadnis

inaugurated the multiplex with a walkthrough of the property. On the occasion, Mr. Gautam Dutta, COO, PVR Ltd. said, "We have had an overwhelming response from the people of Pune and hence we are equally delighted to launch our third multiplex in the city. Also, with an incline in the trend of regional cinema, there has been a steady

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• INSTALLS •

growth of multiplexes in Tier II cities. In addition, the lovers of art and culture are found to be ever abundant in the city, with entertainment always at its peak. The launch of the third multiplex has thus been planned keeping in mind the growing discerning needs of the audience for quality cinema.” Located in the heart of the city, PVR has built the boutique multiplex in resonance with the upmarket residential locale of the city. Having understood the market of Pune and every other aspect of cinema viewing, the interiors of the multiplex have been designed in a way to look rich, warm and inviting. The entrance glazing of the cinema has the trademark of PVR square branding in a chequered pattern. The concession is clearly the focus of attention as it is bang in front of the entrance. PVR Cinemas which has always strived to offer their customers the best movie experience also boasts of 2K Digital projection, 7.1 surround sound, 3D enabled and 3 way JBL speakers. The multiplex also comprises of a non-ticketed food and beverage option called "POPCORN EXPRESS" which will surely tickle the senses of the consumers with its aroma. Besides popcorn, the moviegoers in Pune will experience the wide menu of regular candy bar and other food kiosks.

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• INSTALLS •

PVR Cinemas, Fun City Mall, Panipat The launch of three screen multiplex at Fun City Mall, Panipat, PVR makes a debut in the city and reached the count of 21 screens in 3 cities of Haryana. The multiplex is spread across an area of 25,000 sq. ft., with a seating capacity of 681 seats. With the opening of the multiplex in Panipat, PVR's screen count will increase to 393 screens in 91 cinemas in 37 cities across India. Speaking on the occasion, Mr. Gautam Dutta, COO, PVR Ltd. said, "We feel ecstatic to announce the launch of our first multiplex in Panipat. Over the years, we have steadily expanded our presence in tier II & III cities and with the launch in Panipat, we have further strengthen our roots in Haryana with a total of 21 screens in 3 different cities. The launch in Panipat has been planned keeping in mind the growing needs of the discerning audience in the city for a quality cinema viewing experience. We are positive to receive an overwhelming response from the audience here.

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• INSTALLS •

Panipat, known for its rich cultural heritage from the times of Mahabharat, is an upcoming city buzzing with high class infrastructural facilities. Keeping this in mind, the PVR cinema in Panipat has been designed in a chic and urban fashion design. The Audis carry a red color theme with drapes on walls and on prime & main stream seats. The highlighting feature is the 'ZIGZAG' pattern on the ceilings that flows around the lobby with a

glimpse on the doors and then onto the flooring. Apart from the infrastructural development, Panipat is in the process of developing into a hi-tech city. Bringing an immersive movie watching experience to the cine goers of the city, the PVR multiplex at Panipat boasts of 2K Digital projection, 7.1 surround sound, 3D enabled screens and 3-way JBL speakers.

November-December 2013

TM-21


TheatreMagic  
TheatreMagic  

Pvr Cinemas

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