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SPONSORSHIP & MEDIA

TVO FAMILY

PROGRAMMING

tvo.org


Recent highlights

BEAUTY AND THE BEAST TVOKIDS SUNDAY FAMILY MOVIE

THE FROG PRINCE TVOKIDS SUNDAY FAMILY MOVIE

HOW THE EARTH CHANGED HISTORY TVO FAMILY FACTUAL

TVO FAMILY PROGRAMMING TVO FAMILY FACTUAL Mondays to Sundays at 7 pm TVO opens new worlds in topics ranging from science and math to geography and history, We offer a selection of documentaries that the whole family will enjoy every night at 7 pm. The films tell compelling true stories that take viewers to exciting places near and far, shedding light on issues that take place in Canada and around the world.

TVOKIDS SUNDAY FAMILY MOVIE Sundays at 2 pm TVOKids Sunday Family Movie bring Ontario families together in a fun and casual environment every Sunday at 2 pm. These carefully selected films provide families with the opportunity to share a quality viewing experience and are a great way to get parents and kids talking about some of the important issues and themes that the films explore.

LOGO


THE SPICE TRAIL TVO FAMILY FACTUAL

HARRIET THE SPY TVOKIDS SUNDAY FAMILY MOVIE

THE WATER BROTHERS TVO FAMILY FACTUAL

HEIDI FOUR PAWS TVOKIDS SUNDAY FAMILY MOVIE

BRAND COMMERCIAL MESSAGE RATE

$759

(SOURCE: ONTARIO 2+, TVO+, BBM CANADA)

75,000 69,000

(GROSS)

TVO FAMILY FACTUAL AVERAGE AUDIENCE, 2+ MON-SUN, 7-8 PM, FALL 2011

COST OF TVO BRAND COMMERCIAL MESSAGE (30 SECONDS) MON-SUN, 7-11 PM

TVOKIDS SUNDAY FAMILY MOVIE AVERAGE AUDIENCE, 2+ SUNDAYS, 2-3 PM, FALL 2011

BRAND COMMERCIAL MESSAGES

BRAND EXPOSURES & MESSAGING

• May be 15 or 30 seconds in length and include audio and video with text

On-Air

• May identify business locations, contain telephone numbers, include products, brand names, service marks and logos; and show a product or service in use • May not include prices, calls to action, inducements to buy, comparative claims or endorsements • Will be packaged as opening and closing billboards to programs • Appear between programs (programs are telecast without commercial breaks)

• 30 second Brand Commercial Messages • 5 second Brand Recognitions within TVO Family Factual and TVOKids Sunday Family Movie promotions

On TVO.org and TVOParents.com

• Homepage and interior pages rotating Big Box ad • Brand Recognition on TVO Family Factual and TVOKids Sunday Family Movie promotional slides • Branded Content Integration

Marketing & Communications Events

• Are limited in total to two minutes per hour

LET TVO HELP YOU CREATE CUSTOMIZED BRAND MESSAGING

“Ultimately, the relationship between the viewer, the brand and the programme is crucial and the sponsorship bumper is the key component in facilitating the relationship between the facets. When these elements harmonize, the impact on the brand can be significant.” - thinkbox UK


SECRET MEDITERRANEAN TVO FAMILY FACTUAL

PUSS IN BOOTS TVOKIDS SUNDAY FAMILY MOVIE

NATIONAL GEOGRAPHIC TVO FAMILY FACTUAL

TVO FAMILY EVENTS READ WITH GISÈLE Beloved TVOKids host Gisèle travels to libraries across the province, encouraging young readers to check out her book of the month from the Big Backyard Book Club. The tour sets out to nurture a love of reading and literacy in kids and inspire families to read together.

TVOKIDS LIVE TVOKids Live, also known as the TVOKids Don’t Sit Still Tour, has been taking its free, live stage show across the province for over ten years, with a message of healthy eating and regular exercise. The tour features popular TVOKids hosts who have performed over 300 shows in communities across Ontario. The message to kids is “get active, eat right and have fun!”

THE WORD ON THE STREET FESTIVAL Every September TVO kick starts the school year at The Word On The Street Festival in Toronto, a day-long celebration of literacy and the written word. TVOKids offers literacy-themed activities and a live stage show with performances from the cast and characters from Gisèle’s Big Backyard and The Space.


TVO is Ontario's non-profit public educational media organization. TVO is Ontario’s public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. Our vision is to empower people to be engaged citizens of Ontario through educational media.

TVOKIDS.COM TVOKids.com is an award-winning website that is home to over 170 educational games, over 4,500 videos and the TVOKids Homework Zone. It offers kids an impressive experience that Makes learning fun.

TVOParents.com TVOParents.com is an online community that offers advice, news, interactive tools, and the latest educational research. It’s all designed to help you help your kids succeed in learning, and in life. TVOParents.com was awarded Best Parenting Blog at the 2011 World Media Awards.

TVO.org

tvo.org

TVO.org is designed to engage Ontarians in the complex issues that define our province and our world. It offers more than 3,400 videos, including episodes of The Agenda with Steve Paikin, Allan Gregg in Conversation and Big Ideas, plus more than 150 full-length documentaries and more.


TVO 2011 CORPORATE PARTNERS

CONTACT TVO SPONSORSHIP For more information about sponsorship, media opportunities and audience information contact:

AMIT KUMARIA

Sales Executive, Corporate Sponsorship, TVO 416-484-2600 x2765 • akumaria@tvo.org

WHERE TO FIND TVO On Air Cable ch. 2 (may vary in some areas) • Bell TV ch. 209 Bell TV TVO HD ch. 1209 • Rogers TVO HD ch. 580 Rogers Anyplace TV Ch. 100 • Shaw Direct ch. 353

Websites tvo.org • tvokids.com • tvoparents.com

Online Yahoo! • YouTube • Rogers-On-Demand-Online • iTunes

Connect Facebook • Twitter

TVO is a nonprofit, registered charitable organization #85985 0232 RR0001 in Canada. TVO is a tax exempt entity under section: 501(c)3: Tax ID 75-185-0754. All financial contributions are tax-deductible as allowed by law. Printed March 2012.

TVO_Brochure_Family_Web