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Phone: 951.676.5090 Fax: 951.694.0201 Email : Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.



Brian Connors, Southwest Healthcare System Tom DeMott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, CLB Local Media Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Jackie Steed, National Merchants Association

Vol.37 Is.6

Chairman of the board: Jeff Kurtz, Promenade Temecula First vice chairman of the board: Jerry Konchar, Pechanga Development Corporation Second vice chairman of the board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage

In this Issue

26790 Ynez Court, Temecula, CA 92591

Management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director


SWC Legislative Council Chair — Dennis Frank; Consultant — Gene Wunderlich Membership Services Chair — Jim Mclaughlin, Morrison Mcnabb SC Manufacturing Council Chair — Jeff Powell & Jim Oesterling, Abbott Vascular VYP Chair-Kaelan Sutherland, Sutherland Networks



4 TVCC President’s Award................................ pg. 7 48th Annual Awards Gala.............................. pg. 8 Restaurant Month.......................................... pg. 14 Valley Young Professionals........................ pg. 19 City News......................................................... pg. 20 Legislative News............................................. pg. 21 Member News................................................ pg. 24 Cover Stories....................................................... pg.

Chairmans Elite Circle Members Platinum



President’s Circle

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

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Shopping Local Matters More Than You Think


obert L. Beauprez, American Politician, was quoted saying, “In America, small business is a big deal.” Supporting small businesses or “Indie shopping” has been defined as a conscientious effort to purchase from locally owned businesses, over chain stores whenever it is possible to do so. Various studies have reported a few facts as to why we should shop small and they are: • For every $100 spent locally, $73 remains within the community, and the balance of $27 leaves. • For every $100 spent at a non-local business, $43 remains in the community, and the balance of $57 leaves. • Shopping at a local business, your money is recirculated time and time again and generates up to 75% more tax revenue to your community and state. There is no need to be a mathematician to see that the bottom-line is that shopping within your community simply makes both sense and cents that add up to stimulating the local economy. An additional perk is when small businesses are successful, they increase their humanitarian efforts in the community. This provides assistance to local families in need and other non-profit organizations. Many of the local schools require high school students to donate their time in the community in an effort to meet their voluntary hour quota. Without support by consumers in the community, these local businesses are unable to operate efficiently and may have to relocate or close their doors completely. In this instance, both the local economy and our youth suffer the ramifications. Small businesses connect the community to goods and services should their needs be personal or professional. It only makes smart business sense to support these establishments as they offer more personalized customer service, the convenience of being local, and often lower prices because they do not carry the additional overhead like the large box stores.

In closing, consider this quote by Paul Ryan, “Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores - these didn’t come out of nowhere.” All local consumers should strive to be a part of as many of those stories as possible. Customer service means customer focus means the customer is always right. A happy customer can influence 7 to 10 additional customers and an un-happy customer can influence 14 to 20 potential customers not to shop your business! This means that you and your employees that have customer contact in any way must be trained and counseled on customer service and never leave the customer un-happy or dissatisfied. Remember, for every problem there is a solution. Sometimes that solution may cost you money in the short term but pay dividends in the long run.

Written by: Dawn Sneed, Olive Brand, LLC,

Cover Photo List Celeste Ducharme, Clinton Keith Self Storage Dan Keck, Keck Insurance Agency Daphne Gaughan, The Groves Temecual Wine Country Dorcas Shaklman, Assistance League of Temecula Valley Esther Phahla, Esther N. Phahla, CPA, A Professional Corporation Jennifer Sevilla, Provident Bank Kimberlie Bruggeman, Reflection Perfection Mobile Detailing Mark Adams, Inviscid Software, LLC Mary Diaz, Bike 365 Dr. Roger Schultz, Mt. San Jacinto College Tate Parker-Donner, Nothing Bundt Cakes Tim Doyle, Rightway Site Services, Inc. Pia Maffee, Artisans Palate Nicole Boeltd, ACCTemecula Home Loans Liza Vega-Tallman, Novell & Novell Counseling Services

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Old Town Temecula offers shopping, food and entertainment


ld Town Temecula pours on the holiday glow like a Norman Rockwell painting, with 30,000 twinkling lights illuminating the historic shopping district from archway to archway, stores decked out with seasonal displays, and that warm small town charm. With a passion for tradition Old Town’s holiday festivities begin Thanksgiving weekend with Santa’s arrival on a horsedrawn carriage. The fanfare includes a giant elf, carolers, free antlers and magic glasses for the kids. That’s just for starters, holiday shopping in Old Town Temecula will produce gifts for your family and friends that are Temecula unique, from olive oil gift sets, to boutique clothing and Temecula “wear.” Hundreds of shops include specialty stores carrying unique items like, artisan cheese, Scandinavian gifts and clothing, garden items, hand painted purses, custom spices and seasonings, lavender soaps and gifts, European table clothes, and a variety of local winery tasting rooms.

foot bunch of illuminated grapes descends from the city hall tower to the crowd’s countdown. And, it’s free. With all the holiday cheer, there are plenty of good reasons to shop Old Town Temecula, but perhaps the best is to support the local economy. Old Town Temecula is chocked full of small independent businesses, many family run. These small businesses provide jobs for local residents and tax dollars that fund city services for the local community. For more information regarding all Old Town Temecula Events see www. or call (951) 678-1456.

Written by: Melody Brunsting, Melody’s Ad Works, Inc.

Old Town has also become a dining and entertainment hub so there are plenty of cultural arts options, including holiday plays and musicals at the Old Town Temecula Community Theater. Jazz and classical music are offered at the “Merc” along with an art gallery show. Check www. for schedules, times and tickets. Pennypickle’s Workshop/Temecula Children’s Museum, an awardwinning interactive Children’s Museum and gift shop, offers unique holiday themed activities throughout the season. By far the most popular event of Winterfest is Winter Wonderland with tons of snow and fun on Friday, December 13 beginning at 5 p.m. at Pennypickle’s. This is also the grand opening of Old Town’s seasonal ice rink - “Temecula On Ice” at Town Square. The 3,500 square foot ice rink has hourly sessions and group programs. Check the website www.temeculaevents. org for times, prices and more information. It is open daily through January 5, 2014. Each year the City of Temecula hosts local middle school and high school bands in front of city hall, for a day of holiday tunes during “ Community Music Day.” Sing-alongs and a few twists to old favorites make the concerts from 10 a.m. to 4 p.m. a delight. School choirs and local churches also perform throughout Old Town Temecula on Saturdays, beginning November 30 and continuing through December 14. The Fine Arts Network Dicken’s Carolers entertain Sundays December 1, 8 and 15 and also Saturday, December 21. When guests come to town and ask “What Does Temecula do for New Year’s Eve?” Proudly respond “We drop a bunch of gigantic glowing grapes from city hall.” This will be the fifth year for the Great Temecula Grape Drop Countdown and New Year’s Eve Bash. It’s a family-friendly affair, with live bands, clowns, face painters, arts and crafts for the kids, and two countdowns - an east coast countdown at 9 p.m. and a west coast countdown at midnight. During each countdown a 7-foot by 12Nove mb e r • De ce mb e r 201 3 | T e me cula Today | 5



Making Connections

Southwest California Manufacturing Council


he Southwest California Manufacturing Council (SCMC) operates under the Temecula Valley Chamber and in partnership with Southwest California Economic Development Corporation. The purpose of this resource is to focus on manufacturers working for and with other local manufacturers for the development of successful business strategies, management leadership, performance excellence techniques and networking.

The SC Manufacturing Council includes a diverse and expansive industry representation in the manufacturing sector. The manufacturing represents a broad cross section of the industry and includes bio tech, steel, textile, superconductor, machined/molded components and solar panel manufacturers, both large and small. Their products support an equally diverse range of industries such as the auto, aerospace, medical and energy efficiency sectors.

All the benefits of the chamber

The SC Manufacturing Council (SCMC) is strictly focused on manufacturers working with manufacturers. The objective of the Council includes the following: · Provide a Forum for the sharing of ideas and practices · Develop an environment of cooperation between manufacturers and governing agencies · Study/Review concepts related to the continuous improvement of manufacturing operations · Provide a platform to develop successful business strategies and management leadership techniques

…in your hands


NOW AVAILABLE! Receive discounts near you

Stay up to date with the latest Chamber events Have fun unlocking specials & rewards for frequent visits Up-to-date push notifications and reminders Keep in touch via social media

Significant progress has been made in the achievement of the SCMC’s goals and its members see a strong return on the time they have invested in the bi-monthly meetings which feature guest speakers on timely topics. Executives of numerous local manufacturers have expressed their solid support for the SCMC and the benefits it provides to them. The newly appointed Chairman is Jeff Powell along with Co-Chair Jim Oesterling, both with Abbott Vascular. We are delighted they have both stepped forward to take on this role. “A strong manufacturing sector is critical to the health of the economy,” said Alice Sullivan, President/CEO of the Temecula Valley Chamber of Commerce. “We look forward to strengthening the manufacturing sector and our local economy as a whole.” 6 | Teme c ul a Today | Nov e mb e r • De c e mb e r 201 3

For more information, contact the chamber







he California Chamber of Commerce recognizes local chambers of commerce with the President’s Circle award. The award, first presented in 2009, recognizes chambers for excellence in business advocacy and assisting members to comply with California employment laws.

For the fourth year in a row, the Temecula Valley Chamber of Commerce was presented the President’s Circle Awards by Cathy Mesch, Grassroots Coordinator at the Legislative Summit on Thursday, October 17. President’s Circle award recipients publish vote records of their state legislators on key business issues, generate letters to state elected officials on issues of interest to members and participate in the CalChamber compliance product resale program at an exemplary level.  A special thank you to Southwest California Legislative Council’s Chairman Dennis Frank and Gene Wunderlich, Legislative Consultant and Temecula Chamber Staff Laura Turnbow, Operations Director and Emily Pulley, Communications Director for their contribution in receiving this award.

Media Sponsors

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news 48th Annual Awards Gala Save the Date Saturday, February 22, 2014


he core of what makes Temecula so special is it’s people and businesses. So many individuals make extraordinary contributions to our community and now it is time to recognize them. The Temecula Valley Chamber of Commerce is seeking nominations for Business, Citizen and Service/Charitable Organization of the year to recognize at our annual Awards Gala. Do you know someone in the business community who makes Temecula a better place to live, work and learn? A business that demonstrates best practices in business sustainability and growth, commitment to employees and a track record of community involvement? An organization that is active in our community with philanthropic activities?

We encourage our members to celebrate the achievements of their fellow business owners and colleagues by nominating them. Nominees will be honored at the 48th Annual Awards Gala on February 22, 2014 at Pechanga Resort & Casino. Nomination deadline is Monday, November 4, 2013. Please submit all nominations to the Temecula Valley Chamber of Commerce Special Events Department. For questions, please call (951) 676-5090.

Promote your business

at the 2014 Awards Gala Silent Auction!


he Temecula Valley Chamber of Commerce Awards Gala is the party of the year! Join us as we offer the opportunity to promote your business by contributing a product or gift certificate to the Silent Auction packages. Your company will receive recognition in the Silent Auction Program and your business name will be displayed in the Silent Auction area. This event is always a sell-out with over 500 guests in attendance and is a great opportunity to advertise to new customers. The funds raised from this event support the programs and services the Chamber offers to sustain and market the business community. If you would like to participate please contact the Chamber at (951) 676-5090.

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Updates & Changes

to the 2014 California & Federal Employment Poster


oday more than ever, California businesses face increasing demands to comply with labor laws. The TVCC wants to make it easy for your business to meet compliance requirements. No matter how many employees you have in California, your business is required to post employment notices in a central location and distribute certain pamphlets. Severe fines and penalties will be assessed if a business doesn’t display a current poster.

You can order your posters now at or call 951-676-5090

All Jewish and Interfaith Families Please Join Temple Beth Sholom for Shabbat Services 26790 Ynez Ct. Suite B Temecula, CA 92591 Located in the Temecula Chamber of Commerce building


Friday Nights 7:30pm followed by an Oneg Shabbat Saturday Mornings 10:00am followed by a Kiddush lunch

Student Rabbi Sandy Rosenstein Cantor Jeff Schwimmer

“It’s not how much or how little you have that makes you great or small, but how much or how little Nove you are you mbwith e r •what de ce mb have.” e r 201 3 | T e me cula - Rabbi Samson Raphael Hirsch

Today | 9


news Member Appreciation Night


his is an evening just for you! An opportunity to network, enjoy delicious appetizers and desserts and celebrate with longtime members. The Chamber will recognize and honor it’s milestone members as they are presented with certificates and awards in appreciation of their partnership. This event is for TVCC Members only. All attendees must be at least 21 years of age. For more information, please contact the TVCC at (951) 676-5090.

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Thursday, December 12, 2013 5:00pm – 7:30pm Pechanga Resort & Casino Grand Ballroom 45000 Pechanga Parkway, Temecula

Sponsored by: Title Sponsor – Pechanga Resort & Casino Affiliate Sponsor – Southwest Healthcare System Corporate Sponsor - Loma Linda University Medical Center, Murrieta



SET YOUR TRAVEL PLANS WITH US! Last Chance to book your trip for China! Trip dates April 1 – 9, 2014 Back by popular demand, the Temecula Valley Chamber of Commerce is hosting the incredible trip, Mission to China! The Chamber will once again partner with Citslinc International Inc., who works with over 800 chambers in the US and Canada to send over 20,000 people annually to visit China. During this tour you will visit memorable sites, both ancient and modern, and enjoy a multitude of unforgettable experiences. Trip highlights are Beijing, Tian An Men Square, The Great Wall, Lingering Gardens, Suzhou, National Embroidery Institute, Hangzhou and Shanghai. The Mission to China trip will have you departing on April 1, 2014 and returning on April 9, 2014. The cost of this 9-day trip is $2,300 per person based on double occupancy. There is an optional tour for additional $500 to Xi’an to see the Terra Cotta Warriors. Trip amenities include three meals a day, roundtrip international airfare, 5-star or 4-star hotel accommodations, transportation to & from the LAX airport, deluxe tour bus, English speaking tour guides and admission tickets to tourist attractions. Register today for this amazing trip! A $250 deposit is due at time of registration. The trip deadline and full balance is due by December 20, 2013. Hurry and make your reservation! Space is limited!

Shades of Ireland July 27 - August 5, 2014 Trip Highlights: Dublin, Irish Evening, Kilkenny, Killarney, Farm Visit, Limerick, Cliffs of Moher, Galway, Castle Stay, Blarney Castle, Waterford Crystal and Ring of Kerry. The Emerald Isle, a land renowned for its “forty shades of green,” is filled with rolling hills, warm people, stately castles and rollicking fun.

The cost of this incredible 10-day trip is $3,749 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport, tour guide, 13 meals and hotel accommodations. Not included in price: Cancellation waiver and Insurance of $230 per person. Book your trip by January 27, 2014 and save $250 per person! A $250 deposit per person is due upon booking. The booking deadline is for this trip is Friday, Feb. 21, 2014. For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or

Colors of New England October 10 - 17, 2014 Trip Highlights: Boston, Boston Harbor Cruise, Woodstock, Quechee Gorge, Stowe, Ben & Jerry’s Ice Cream Factory, Rocks Estate, North Conway, Lake Winnipesaukee Cruise, Kancamagus Highway, Boothbay Harbor and Lobster Dinner. On this trip, enjoy a locally guided tour of historic Boston and visit it’s famed Faneuil Hall Marketplace. Cruise the waters on stunning Lake Winnipesaukee and enjoy a true taste of New England at a farewell dinner featuring succulent fresh lobster. The cost of this incredible 8-day trip is $2,999 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport, tour guide, 13 meals and hotel accommodations. Not included in price: Cancellation waiver and Insurance of $175 per person. Book your trip by April 10, 2014 and save $100 per person! A $250 deposit per person is due upon booking. The booking deadline for this trip is Friday, May 2, 2014. For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or

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FREE Electronic Waste Collection Event Hosted by the Temecula Valley Chamber of Commerce November 9 & 10, 2013 – 9am-4pm Promenade Temecula Mall Parking Lot (between JCPenney and Macy’s) 40820 Winchester Road, Temecula Help our City get rid of E-Waste the right way by sending it to a proper recycling facility and not into the landfills! E-Waste is any consumer electronic equipment that has reached its ‘end-of-life’ or ‘end-of-usage,’ whether in full or non-working condition. It includes most electronics or electric appliances with a cord or circuit board such as: Computer Monitors, Television sets, PC Systems, Printers, Laptops, Copiers, Scanners, Fax Machines, Toner Cartridges, UPS & PDAs, Power Supplies, Main Frame Units, Networking Equipment, Mother Board Systems, VCR/VCD/DVD Players, Home Entertainment Systems, Landline and Cellular Phones, & Small Portable Devices. We also accept car and forklift batteries. There is a $5.00 service fee for Microwave Ovens. We do not accept: Refrigerators, Washer and Dryers, Fluorescent Light Bulbs, and Household Batteries.

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is Temecula Valley Restaurant Month

ll restaurants participating in Restaurant Month are listed at Participating restaurants must be a member of the TVCC or the CVB.

The idea of Restaurant Month was created when the California Travel and Tourism Commission announced its first statewide California Restaurant Month for January 2014 to promote business during the slow season. The CVB’s goal is to showcase Temecula Valley Southern California Wine Country as a

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culinary destination while the TVCC’s is to stimulate business and increase revenue for local restaurants. Look out for social media photo contests during January, as well as participating restaurants featured at the Farmer’s Market on Saturdays in January! For more information on Temecula Valley Restaurant Month call 951-491-6085 or visit



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40764 Winchester Road, Suite 590 Nove mb e r • de ce mb e r Temecula, CA 92591

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Temecula Valley

Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at to learn more or to schedule your ribbon cutting.

Temecula Medical Group 44054 Margarita Road, #1 Temecula, CA 92592 (951) 302-2526

Turner’s Outdoorsman 27230 Madison Avenue, Ste. D Temecula, CA 92590 (951) 296-5097

Magnolia School of Etiquette and Protocol (619) 977-9181

SCAN Health Plan P.O. Box 891269 Temecula, CA 92589 (951) 201-1309

Dan Henderson’s Athletic Fitness Center 27901 Jefferson Avenue Temecula, CA 92590 (951) 506-7776

John Hine Temecula Mazda Subaru 42050 DLR Drive Temecula, CA 92591 (951) 553-2000

Tacos La Bufadora 25312 Madison Avenue, #102 Murrieta, CA 92562 (951) 696-5186

Temple Beth Sholom 26790 Ynez Court, Ste. B Temecula, CA 92591 (310) 259-6023

SW Riverside County Calif. Association Marriage Family Therapists 32605 Temecula Parkway, #207 Temecula, CA 92592 (760) 887-4444

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Touch of Elegance Bridal Corp. 26490 Ynez Road, Ste. K Temecula, CA 92591 (951) 506-1849

US Property Investors, LLC 28481 Rancho California Road, #106 Temecula, CA 92591 (951) 335-0715

Faith Armory LLC 41669 Winchester Road, #101 Temecula, CA 92590 (951) 699-7500

Digiplex Temecula Tower 10 27531 Ynez Road Temecula, CA 92591 (951) 699-4970

EJ Dental & Orthodontics 31773 Temecula Parkway, Ste. A Temecula, CA 92592 (951) 302-1376

Financial Accounting Services, Inc. 41769 Enterprise Circle North, Ste. 209 Temecula, CA 92590 (951) 719-1515

J & M Display International 40880 County Center Drive, #C Temecula, CA 92591 (951) 296-1661

The New You Academy 26413 Jefferson Avenue, Ste. A Murrieta, CA 92562 (951) 297-3525

Snackin’ Free, Inc. 41539 Kalmia Street Murrieta, CA 92562 (951) 440-9723

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Valley Young Professionals We Had Lunch with the Congressman!


alley Young Professionals members sat down to lunch with Temecula’s Congressional Representative, Duncan Hunter. Congressman Hunter shared his views on immigration, the economy and Syria. It was an honor to get an up close and personal discussion with someone of his experience and status. Congressman Hunter’s down to earth nature made him a pleasure to talk to. He was very open, honest and willing to answer all our questions. Thank you Congressman for joining VYP and taking the time to have lunch with our members. *Please check our online calendar for events like these provided by VYP

Business Smarts


id you know that companies that blog have 55% more website visitors? Or that Business to Customer companies that blog get 88% more leads a month than those who don’t? Taking note from the presenters of our last Professional Evolution Series, we learned easy ways for your business to take advantage of the free marketing opportunities in the online world that you may not be utilizing. Here are 3 reasons why blogging is important for your business: • It increases your Search Engine Optimization • Builds a trusting relationship with potential customers because you offer them an added value • Increased traffic to your website Take the time to create 6-8 new blogs for next month, is what presenter Helene Berren from Amp Ur Biz says, and place them on your blog every couple days. Offer something of value; tips and tricks. Keep them coming back to see what else you will offer them and drive them back to your website. Write to your correct audience the way you would speak to them, keeping in mind the things that audience likes. Use Google Adwords to search the more popular way to say something then add it to your blog to increase your SEO. Use videos or pictures (being conscious of copyright images.) Be the expert in your business, 18 | Tem ec ul a Today | N ov e mb e r • De c e m b e r 201 3 Nov mb

as the person people will want to do business with. And after you have created this blog content repurpose it in other social media places. Valley Young Professionals offers business education, like this, throughout the year as a benefit to membership, bringing you up to date techniques and tricks to help you stay in the know.

news Valley Young Professionals news Business

November’s Featured Member Casey McCune – McCune Global Marketing


ou perfected your craft and started your own business, now you’re going to try learning a whole new trade of marketing?,” says Casey McCune, owner of McCune Global Marketing. “Or do you think letting your niece post on Facebook for you is good enough? Let us @ MGM make your business look good and help you grow like __________________ (insert creative metaphor here).”

“Born and raised in… nah, let’s not go that route. Idea-man, artist, casual drinker, foodie, husband, father, with a sprinkle of ADD.  Passionate about design, fashion, sports and technology.  Marketing is like cutting hair, you shouldn’t do it yourself. I’m a multi-tasker… which reminds me, I’ll be right back…”. McCune is a newer VYP member making his mark in the community by putting on a charitable 5k run and hosting his own networking business mixers, to try to get to know you and your business. Stop in and say hello, next time you are in Old Town Temecula. Find out how McCune Global Marketing may help your business. 

December’s Featured Member Adam Ruiz – A R Home Loans Direct, Inc.


dam is one of the founding members of the Valley Young Professionals, as well as a member of the Rotary Club of Temecula Valley – New Generations, the Temecula Valley Chamber of Commerce, and the Southwest Riverside County Association of Realtors.  Adam has over 13 years of experience

It’s Time !  

If you don’t show

and really enjoys working with first time homebuyers and educating loan borrowers about their financial options and the loan process. Adam says, “Spending the time upfront to educate borrowers on the process makes the entire transaction run smoothly and eliminates any surprises to the borrower.” He also notes that “the opportunity to help someone purchase a home, and/or save thousands of dollars for their family is what I enjoy most about my career.”

Your customers work hard to earn their money and they have many options of where to spend it.

Customer Appreciation = Customer Loyalty Contact us today for more information on how you can retain clients and increase referrals. Erne’ Orin – (951) 218-9312 Carrie Tomseth (951) 329-8080

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news City of Temecula

Driving business by shopping local


hop Local! Support your local businesses! There is a growing trend for shopping local and as the community begins to understand the positive impact it has on where we live and work, that trend will only continue to grow. By choosing to shop local you help your community in a variety of ways. For every dollar that is spent in Temecula, one cent is returned to the City and is used to pay for police and fire services, public parks, a plethora of free community events and the ever popular…. roads!! No detouring around the issue, we know that easily getting around town is important to you. It is important to us too; here at the City of Temecula, we take traffic circulation, infrastructure, and roads seriously. So seriously in fact, that we have designated over $360 million dollars over the next five years towards these types of projects in our FY2014-2018 Capital Improvement Budget. Whether you are a commuter who uses the freeway off-ramps daily, a master navigator of the local side roads or love feeling the wind blow through your hair by bicycle, we want to keep your ride smooth!By shopping locally, you are infusing dollars back into the community and helping to bring these much needed infrastructure projects to life:

French Valley Parkway Interchange: Relieving traffic congestion at the Winchester Freeway Off-ramp Quite possibly the most needed infrastructure improvement within Southwest Riverside County, the $200 million French Valley Parkway Interchange project will ease traffic congestion at the Temecula/ Murrieta border near the I-15 Winchester freeway interchange. Features include two mile long thoroughfares that will run parallel to each side of the I-15 freeway, new off-ramps and on-ramps that will allow motorists to reach I-215 freeway without accessing the I-15 freeway and vice versa. The project will also provide motorists another east/west means of crossing the freeway avoiding unnecessary side roads. The French Valley Parkway Interchange is the first new interchange to the growing region since the 1980’s and will pull thousands of cars off severely congested roadways. The first phase of the project, which consists of building a new southbound French Valley Parkway off-ramp from Interstate 15 that will connect to the west side of town and add a second lane to the Winchester southbound off ramp will open by the end of 2013.

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Pavement Rehabilitation Program (aka No More Potholes!) Maintaining our existing streets and keeping them in great condition is a must! As you drive around this great City you will notice the constant upkeep of our most important assets. This ongoing effort will continue throughout the City. Most recently, the City rehabilitated Margarita Road between Rancho California Road and Avenida Barca. Two additional segments on Margarita reaching north to Solana way were also rehabbed. Winchester Road between Roripaugh Road and Nicolas Road, Rancho California and Winchester Roads between Ynez & Jefferson were also completed along with the pavement on Ynez Road from Winchester to Solana that recently got a much needed face lift. Rancho Vista Road between Margarita and Paseo Goleta was also completed.

I-15/Temecula Parkway (SR-79 South) Interchange Improvements Plans to improve the I-15/Temecula Parkway interchange are being finalized. This project will construct a new south bound off-ramp to Temecula Parkway allowing for the free flow of traffic onto east bound Temecula Parkway. A complimentary new south bound on-ramp will align with the south end of Old Town Front Street. For more information on the City of Temecula’s Capital Improvement List, contact the Public Works Department at 951-694-6411or email Amer Attar at open Monday through Friday, 8:00am to 5:00pm, no appointment necessary.



Helping Local Businesses shop local


he Southwest California Legislative Council, an advocacy coalition of the Temecula Valley, Murrieta, Wildomar, Lake Elsinore and Menifee Chambers of Commerce, is wrapping up our eighth year of working on behalf of local business owners. Our goal is to help advance bills in Sacramento that make it easier for local businesses to succeed and for you to be able to shop locally for your goods and services.It’s not easy. This year the Council took positions on over 100 bills that would have some impact on our local business community. Of those bills, just 17 made it through the full process and are awaiting the Governor’s decision on whether or not they become laws. Of those 17, the Council supported 7 and opposed 10, a better record than we had hoped for given the super-majority in Sacramento which does not often favor business interests. One bill that will have a wide-ranging impact on both businesses and shoppers is AB10 (Alejo), the bill will raise the minimum wage in California from its current $8.00/hour to no less than $9.00 by next July and $10.00 by January of 2016. We strongly opposed this bill on the grounds that it would actually have an adverse impact on employment by raising the minimum cost of labor on some organizations by 25% over the next 2 years, forcing many employers to either cut employees or raise consumer prices. Coming close on the back of the Affordable Care Act, this double-whammy to California businesses could negatively impact job numbers and the budding recovery. But it was signed by the Governor and we will be left to deal with its consequences.

Fortunately there was another 50 bills opposed by the Council that were deemed ‘job killers’ or very unfriendly to businesses that also did not pass. Bills that would have eliminated an employer’s right to check for the criminal history of a job applicant, that would have allowed a fired employee to come back into your business to inspect their personnel file, a bill that would have added homeless persons to a protected class allowing them access to public facilities to bathe and toilet and hang out, bills that sought to limit the public’s ability to collect signatures on ballot initiatives or contribute to campaigns and, perhaps most distressing, a number of bills that would have lowered the voter threshold making it easier for cities, school districts, water districts and others to raise local taxes. The Legislature is in recess until January so we are preserved from further intrusions (at least on the state level) until then. Many of the bills that did not pass this session will be re-introduced in the next session so your Council is busy tallying the outcomes and planning for future battles. Next issue we will provide our annual Legislative Report Card showing how our local representatives voted on the issues that impact our local businesses. As you have issues that may impact your business, please bring it to our attention either by attending our meetings or by emailing your concerns to:

There were nearly 45 bills the Council determined would be beneficial to local businesses including bills providing tax exemptions for certain manufacturing concerns, exempting start-up businesses from franchise taxes for a period of time, standardizing regulatory procedures across state agencies and eliminating the penalties and back taxes owed by many small businesses as a result of a court decision on the Franchise Tax Board. None of these passed.

Nove mb e r • De ce mb e r 201 3 | T e me cula Today | 2 1



Chamber Calendar November 2013 Friday, November 1

Friday, November 8

Wednesday, November 13

Tuesday, November 19

8:00-9:15am – Coffee Connection @ TVCC

9:00-11:00am – Professional Development Series @ TVE2. Class 3 of 4.

8:00-9:00am – Membership Committee Meeting @ TVCC

11:30am – Manufacturing Council

Friday, November 15

Monday, November 11

Veteran’s Day – TVCC office closed

9:00-11:00am – Professional Development Series @ TVE2. Class 4 of 4.

5:30-7:30pm – Networking Mixer @ La Master’s Jewelry

Tuesday, November 12

Monday, November 18

12:00-1:30pm – Business Encounter @ TVCC

12:00 – Southwest California Legislative Council @ Ortega Adult School, Lake Elsinore

Tuesday, November 5

12:00-1:30pm – Power Networking Workshop @ TVCC Wednesday, November 6

6:30-8:30pm – Affordable Care Act Seminar @ City Hall

Wednesday, November 20

Thursday, November 21

7:30am – TVCC Board Meeting

Chamber Calendar December 2013 Thursday, December 5

Tuesday, December 10

Thursday, December 12

Thursday, December 19

8:00-9:00am – Ambassador Training @ TVCC 4:00-5:30pm – New Member Reception @ TVCC

12:00-1:30pm – Business Encounter @ TVCC

5:00-7:30pm – Member Appreciation Night

7:30am – TVCC Board Meeting

Wednesday, December 11

Tuesday, December 17

8:00-9:00am – Membership Committee Meeting @ TVCC

11:30am-1:00pm – Ambassador Holiday Luncheon @ TBD

Friday, December 5

8:00-9:15am – Coffee Connection @ TVCC

22 ov e mb e r • De c e m b e r 201 3 2 2 | Tem ec ul a Today | N Nov mb



Inland Valley Medical Center

receives Level II Trauma Center Designation


outhwest Healthcare System’s Inland Valley Medical Center has been designated a Level II Trauma Center as of October 1, 2013. This means that the most serious kinds of injuries can now be treated here right in our own backyard without going to San Diego or Los Angeles.

“There’s an organizational structure in place now to serve the needs of our growing communities,” said Maureen Bowlin, Trauma Program Manager for Inland Valley Medical Center. She also stated, “County officials were highly impressed with our preparation and execution for our survey that was conducted in order to assess and confirm the Level II designation.” County officials conducted an extensive evaluation of the Trauma Center. Bruce Barton, the agency’s director, announced that Inland Valley’s Trauma Center has completed all of the requirements for a Level II designation. To qualify for a higher level of designation, the Trauma Center had to be operating at a Level II status in advance so that the hospital could substantiate to evaluators that it could sustain that level of service. “The Level II designation now allows for neuro-trauma patients as well as those requiring facial surgery to be transported locally to Inland Valley rather than outside the area,” stated Dr. Tito Gorski, Trauma Center Medical Director. Dr. Gorski continued, “There’s a huge spectrum of trauma services available right here at Inland Valley.” In contrast to a Level I designation, one of the only differences would be that of a greater population base. Other than that, Inland Valley’s Level II Trauma Center now offers the highest level of care and services available to Southwest Riverside County. “Upgrading to a Level II shows that we’re making a concerted effort and commitment to our communities that we care enough to make sure these services are available to our patients 24 hours a day, seven days a week,” stated Dr. Reza Vaezazizi, Emergency Medical Services Director. Inland Valley Medical Center is a full service acute-care hospital which has served the needs of Southwest Riverside County for more than 25 years. They feature the regions only Level II Trauma Center and the regions only Center of Excellence for Bariatric Weight-loss Surgery Nove mb e r • De de ce mb e r 201 3 | T e me cula Today | 2 3



New Members: a very special welcome American Saver

Becky Mandelbaum 31805 Temecula Parkway, #807 Temecula, CA 92592 (951) 240-7573 Category: Advertising

Arthritis Foundation, SD Office

Nancy Coate 8555 Aero Drive, Ste. 200 San Diego, CA 92123 (858) 492-1090 Category: Organizations / NonProfits

Aspe Inc.

Kathy Ferguson 42295 Avenida Alvarado, Unit 5 Temecula, CA 92590 (951) 296-2595 Category: Manufacturing

Bongiornos NY Pizzeria

Kym Bongiorno 32459 Temecula Parkway, Ste. D105 Temecula, CA 92592 (951) 302-7400 Category: Restaurant

DFIT Subs, LLC dba Jersey Mike’s Subs Steve Leonard 32068 Temecula Parkway Temecula, CA 92592 Category: Restaurant

Digiplex Temecula Tower 10 David Mann 27531 Ynez Road Temecula, CA 92591 (951) 699-4970 Category: Movie Theater

Epic Rollertainment

Shauna Grammatico 39809 Avenida Acacias, Ste. C Murrieta, CA 92563 (951) 691-9052 Category: Entertainment

Primal Cravings The Glasshouse Report

Lee Eisenhut 5 Corporate Park, Ste. 240 Irvine, CA 92606 (951) 225-5272 Category: Human Resource Management

Granite Specialist Doug Hillis

Doug Hillis Temecula, CA 92592 (951) 837-1429 Category: Contractors - Granite

Gresham Savage Nolan & Tilden, APC

Alicen Wong 550 E. Hospitality Lane, Ste. 300 San Bernardino, CA 92408 (909) 723-1811 Category: Attorneys

GRID Alternatives Inland Empire

Bambi Tran 1257 Columbia Avenue, Ste. D5 Riverside, CA 92507 (951) 272-4743 Category: Organizations / NonProfits

The Groves Temecula Wine Country

Daphne Gaughan 41828 Knoll Vista Lane Temecula, CA 92592 (760) 822-0831 Category: Real Estate New Homes / Residential

Jean Jacques International

Remi Malahieude 31938 Temecula Parkway, Ste. A321 Temecula, CA 92592 (951) 297-9269 Category: Retail

John Goga Enterprises, Inc. John Goga Temecula, CA 92591 (951) 551-0793 Category: Real Estate

Kepp & Associates Real Estate

Charlie Martin 42690 Rio Nedo Temecula, CA 92590 (951) 226-3414 Category: Marketing Consultants

Carol Hecksem 41463 Margarita Road, Ste. 100 Temecula, CA 92591 (951) 297-7735 Category: Real Estate New Homes / Residential

Gears 2 Robots

Law Office of Tanawa Lebreton

Evaero Corporation

Andy Ross 28780 Old Town Front Street, Ste. A-3 Temecula, CA 92590 (951) 230-8333 Category: Education

Tanawa Lebreton 43537 Ridge Park Drive, Ste. 104 Temecula, CA 92590 (951) 746-2111 Category: Attorneys Immigration

24 | Tem e c ul a Today | N ov e mb e r • De c e m b e r 201 3

Liberty Tax Service-Temecula

Ericka Simental 31821 Temecula Parkway, #3 Temecula, CA 92592 (951) 926-6200 Category: Tax Preparation

Lea Roberts 30050 Rancho California Road, Ste. 264 Temecula, CA 92592 (951) 252-7757 Category: Catering

Mariposa Ice Cream

Reflection Perfection Mobile

Tim Rose 29073 Overland Drive, Ste. C Temecula, CA 92591 (951) 676-1088 Category: Ice Cream & Frozen Desserts

Detailing Kimberlie Bruggeman Temecula, CA 92592 (951) 676-2320 Category: Auto Detailing / Mobile

National Realty Group & National

Round Table Pizza Vanessa Villa 27644 Ynez Road Temecula, CA 92591 (951) 694-4488 Category: Restaurant

One Mortgage Greg Nishkian 27720 Jefferson Avenue, Ste. 140 Temecula, CA 92590 (951) 567-1460 Category: Real Estate

NZN Labs

Scott Brovsky 43200 Business Park Drive Temecula, CA 92590 (951) 760-0917 Category: Sports

One Hour Air Conditioning and Heating

Michael Lombardi 43397 Business Park Drive, Ste. D5 Temecula, CA 92590 (949) 269-8290 Category: Air Conditioning / Heating

Maryann Bozek Hemet, CA 92543 (818) 335-1900 Category: Organizing Services Home/Office

Perpetual Motion Physical Therapy

Rey Mojares 28975 Old Town Front Street, Ste. 201 Temecula, CA 92590 (951) 595-1738 Category: Physical Therapy

Prestige Golf Cars

Sean McHenry 27941 Jefferson Avenue Temecula, CA 92590 (951) 695-2720 Category: Golf Equipment

RSVP Events Floral Studio

Monica Wyman 31757 Temecula Parkway, Ste. F Temecula, CA 92592 (951) 302-7156 Category: Florists

Sigil Social Foundation

Nate Fowler 41715 Enterprise Circle N., # 102 Temecula, CA 92590 (951) 290-2997 Category: Counseling

Succession Planning Group, Inc.

Doug Cook 243 So. Escondido Boulevard, #137 Escondido, CA 92025 (619) 302-2825 Category: Business Consulting

T & T Kabob House

Masoud Meschi 32240 Temecula Parkway, Ste. B 102-103 Temecula, CA 92592 (951) 303-9900 Category: Restaurant

Tacos La Bufadora

Rigo Espinoza 25312 Madison Avenue, #102 Murrieta, CA 92562 (951) 696-5186 Category: Restaurant

Talk About Fresh! Gourmet Java Company Dana Olsen 29910 Murrieta Hot Springs Road, #G-115 Murrieta, CA 92563 (951) 200-3620



Thank you Renewing Members Support Local Chamber Businesses ACC Temecula Home Loans Adkins Consulting Affordable Window Coverings Alexander Pacific Electrical Contractors All About Vacations/ Honeymoons AppleOne Employment Services Axene Health Partners, LLC Baron’s Market Place Birth Choice of Temecula Bob’s Canvas, Inc. Boys & Girls Clubs of Southwest County The Broken Yolk Cafe CC & Company, Inc. Century 21 Wright Champion Employer Services Computer Alert Systems, Inc Connelly Mansell Inc. Cornerstone E&S Insurance Services Countryside Insurance Craig Davis Family Insurance Agency, Inc. DBA: FARMERS Cutting Edge Staffing D.L. Phares & Associates David R. Powers, DDS Derek Thomas, CPA doTERRA International, Essential Oils & Natural Health Products EDFIN Cash for College Europa Village First Industrial

Construction Fitness Together FountainGlen Golden Eagle Properties - Michael Crawford Graybill Medical Group Great Clips Heiller Construction, Inc. Home Smart Real Estate Hospitality Car Wash Inland Valley Surgery Center International Rectifier Koch Heating & Air Conditioning Inc. Lake Elsinore Storm Baseball Lake Oak Meadows Lawlor Chiropractic Lockhart Law Firm, APC Loma Linda University Medical Center Murrieta Lonnie Smith Construction, Inc. Mardelouis Hawthorne, Independent Financial Agent Mark II Properties Medifast Weight Control Centers Metlife Metropolitan Water District of So. Calif. Midas of Temecula Murrieta-Temecula Property Managers Nimmo Construction Oak Park Executive Suites Pacific Dental Group & Orthodontics

Pinnacle Mobile Marketing Rancho Family Medical Group Rancho Reprographics, Inc. Refuge Brewery, Inc. Reid & Hellyer, A Professional Corporation Riverside Community Hospital Riverside County Superintendent of Schools RKR Marketing & Advertising Rodrigo’s Mexican Grill Rotary Club of Temecula Rx 4 Money Saint Jeanne de Lestonnac School Sam’s Club Sharp Business Systems / Southern CA Sizzler / BMW Mgmt South Coast Winery Resort & Spa Southwest California Pageants Special Olympics Southern California Temecula Valley Area Stadium Pizza Jefferson Stadium Pizza Redhawk State Farm Insurance Richard Lawe Stater Bros. Market – Temecula Parkway Stater Bros. Market – Benton Road Stifel

Sunbelt Business Sales, Mergers & Acquisitions Temecula Catalina Island Masonic Lodge #524 Temecula Dental Practice & Orthodontics Temecula Valley Communications, Inc. (DBA & TVC) Temecula Valley CVB Temecula Valley Golf School Temecula Valley Slow Foods Temecula Valley Therapy Services Gary Thornhill Trujillo & Trujillo, Attorneys at Law Tutoring Club Uhler Spine Sports Medicine & Family Practice Clinic Union Bank of California University of Redlands, School of Business Virtual Outsourcing Solutions West Coast Flooring Center Westel Communications, Inc. WestMar Property Management, Inc. Wiens Family Cellars Wong Johnson & Associates Xtreme Heating & Air Conditioning, Inc. The Zucker Law Firm - A Professional Corporation

Nove mb e r • De ce mb e r 201 3 | T e me cula Today | 2 5


news Don’t Blame Health Law

For High Part-Time Employment


on’t blame the health law for high levels of part-time employment. In fact, using the law’s definitions, part-time work isn’t increasing at all as a share of employment, at least not yet.

Nearly 8 million American were working part-time in September because they couldn’t find full-time work. Overall, 27 million people — nearly a fifth of all employees — are working part-time, well above historical norms. Many critics of the Obama administration have pointed the finger for the prevalence of part-time jobs at the Affordable Care Act, the 2010 law better known to some as “Obamacare.” The law’s so-called “employer mandate” requires most midsize and larger companies to offer health insurance to their full-time employees. That, critics argue, provides companies with an incentive to hire part-timers instead. The Obama administration earlier this year said it would delay the requirement until 2015 to give companies more time to comply. But some employers have said they are nonetheless cutting back on full-time hiring. Indeed, part-time employment rose early this year, while full-time employment growth stalled. But a closer look at the data provides little evidence for the notion that the health law is driving a shift to part-time work, although it could as the mandate deadline approaches. First of all, over a longer time frame, part-time work has actually been falling as a share of employment in recent years. Before the recession, about 17% of employed Americans worked 35 hours or less, the standard Labor Department definition of “part time.” During the recession, that figure rose, briefly hitting 20%. It’s been trending down since then, but only slowly, hitting 19% in September.nt future tax increases.” The uptick in part-time employment earlier this year now looks like a statistical blip: Part-time employment fell in late 2012, then rebounded in early 2013, and has now fallen for two consecutive months. But even if the upward trend resumes, it’s doubtful that the health law is to blame. 26 | Tem ec ul a Today | Nov e mb e r • De c e mb e r 201 3

In its statistics, the Labor Department considers anyone who usually works less than 35 hours per week to be “part-time.” The health law, however, is stricter: It counts anyone who works at least 30 hours a week as a full-time employee. That means that someone who works 34 hours a week would show up in Labor data as a part-time worker, but would still qualify as a full-time worker under Obamacare, and therefore would be subject to the employer mandate. If the health law were driving employers to cut employees’ hours, the most vulnerable workers would likely be those working just above the 30-hour cutoff. That means the data would show a decline in those working 30 to 34 hours and an increase in those working less than 30 hours. That isn’t what’s happening. The share of part-timers who say they usually work between 30 and 34 hours at their main job has been roughly flat over the past three years, at about 28%. (September data aren’t yet available.) If anything, it’s actually risen in the past year, though the change has been minor. The share working just under 30 hours has indeed risen somewhat, but the share working under 25 hours has fallen—suggesting that employers are giving part-timers more hours, rather than cutting full-timers’ hours back. Put another way: If the Labor Department used the same definition of “part-time” as the health law, its data would show no increase in part-time work over the past year. Other data tell a similar story. Average weekly hours—a measure that comes from companies, rather than workers themselves—have been flat for the past year, and are near their highest level since the recession. Restaurants, one of the sectors most often cited as likely to shift to part-timers, haven’t cut workers’ hours over the past year. None of this, of course, means that employers won’t cut workers’ hours in the future. The employer mandate doesn’t take effect until 2015, meaning companies have plenty of time to adjust their hiring practices. But there’s little evidence they’ve done so yet. Written by: By Ben Casselman, The Wall Street Journal



Online sales tax advances in Congress


t’s only a matter of time before states start taxing Internet sales, advocates say. Supporters of an Internet sales tax quietly celebrated when a key House Republican recently signaled support for the idea. The decade-long effort had already gained more traction than ever before when the Senate passed the Marketplace Fairness Act earlier this year, and while nothing is guaranteed in this Congress, the bill has the wind at its back. “If it doesn’t pass this Congress, it’ll pass next Congress,” said Max Behlke, a lobbyist for the National Conference of State Legislatures, a nonpartisan advocate for statehouses nationwide. “It’s not a question of if, but when.” House Judiciary Committee Chairman Bob Goodlatte, R-Va., recently released parameters for a Republican version of an Internet sales tax. The measure would require online retailers to collect sales tax in states that pass levies on digital purchases. As it stands, only businesses with a physical presence in the state of the sale must charge the tax. Despite his decision not to take up the Senate bill, Goodlatte’s initial demands appeased advocates, which include states, localities and traditional brick and mortar stores. The sponsor of the Senate bill, Sen. Mike Enzi, R-Wyo., is encouraged by Goodlatte’s proposal as well, his office said.

turning millions of Americans into accidental scofflaws. Opponents of the measure, including eBay and Americans for Tax Reform, say it is burdensome for businesses to have to comply with tax laws of all 50 states. Minnesota might not tax a scarf if it’s considered essential clothing, but Florida might tax it as an accessory. There are thousands of discrepancies like that among state tax codes. The Senate bill attempts to handle the issue by exempting businesses with out-of-state sales under $1 million, eliminating the problem for stores with less manpower and resources to sort through the varying tax codes. But Goodlatte is against the small business exemption, insisting that the final bill should not create regulatory nightmares for any business. Behlke said today’s software is so advanced that most of the work should be automated, and states would give it to businesses to use for free. States are taking different approaches to the expected windfall of cash. Wisconsin’s Republican Gov. Scott Walker said the money should be used to reduce the state income tax rate, while leaders in Maryland and Virginia have earmarked the money for transportation projects. Others don’t plan to levy the tax at all.

“His principles highlight that there is a problem to be addressed and leveling the playing field for all businesses is possible,” an Enzi spokesman said.

As more purchases shift to the Internet, Behkle said it will be necessary to give states the flexibility to recoup the lost revenue from traditional sales. Internet sales make up only 5.8 percent of all sales, according to the U.S. Census, but that share is increasing every year.

Goodlatte wants states to keep the sales tax the same for all purchases, whether made digitally or in person, and would bar the federal government from requiring states to collect an online tax.

“States are forced to do one of two things: raise taxes somewhere else or eliminate programs,” he said. “Not only can it be used to lower taxes, it can be used to prevent future tax increases.”

Consumers who buy goods online are technically required to pay the sales tax in their annual filings, but few people know this, leaving states with $23 billion in uncollected taxes a year and

Written by: Steve Contorno

Nove mb e r • De ce mb e r 201 3 | T e me cula Today | 27



The Motivation Secrets of 5 Successful Business Leaders


hy is it that entrepreneurship, a path with a high rate of failure that guarantees little in the way of money or fame, attracts so many talented, ambitious individuals? Perhaps it has something to do with what Daniel H. Pink posits in Drive: The Surprising Truth About What Motivates Us--that the joy of performing an engaging task can be its own reward. “Satisfaction depends not merely on having goals, but on having the right goals,” Pink writes, noting that the most successful companies “stand for something and contribute to the world.” Entrepreneur spoke to chief executives at high-performing companies about motivation--how to inspire it, how to sustain it and how it leads to success. Here’s what they had to say….

Lizanne Falsetto, CEO, Thinkthin On launching new products: The best way is to open it up, put it in front of [potential customers] and say, “Try this.” If it’s good and they get the concept, they’ll like it. On teamwork: From the beginning, I really try to listen to what people have to say and include them in decisions. I constantly try to bring the team together with brainstorms and think tanks and fun group trips. On inspiring women entrepreneurs: It’s something that motivates me personally. I want to promote mentorship and bonds between women and empower women entrepreneurs with the fact that if you have an idea, you can do it if you believe in it enough.

Ed Brown, CEO, Patron Spirits Company.

Daniel Lubetzky, CEO, Kind Healthy Snacks

On happy staff: You have to make sure people enjoy coming to work. Without the employees, Patrón would never be what it is, so I tell them, “If you don’t absolutely love it, it’s time to leave.” If I’m not thrilled, it’ll be time to sell and move on.

On staff engagement: I don’t know every one of my team members anymore, so it’s important that everyone in the company is a shareholder, from entry level to president, and they understand they’re doing this for themselves as well as others. It’s important to remind people of the company values, because when those are aligned, you create an atmosphere where everyone is building together. Nothing compares to that.

On effective motivational strategies: It’s all about an environment that makes employees feel like family. Lunch is catered every day; I built a church at the distillery because some employees were religious. My whole executive team has never worked in the same building because I felt it was more important that they were where their families were, and if everyone had a happy home life, that would mean a beautiful work life. I also ask employees to multitask, which is important to keep them from getting bored and stuck in a rut--my assistant started as a receptionist, and I have her doing marketing now.

Marsha Firestone, President, Women Presidents’ Organization On empowering members: We have groups with a maximum size of 20 and pay and train facilitators whose job is to get teams to share what they’re working on, get exposed to new ideas and encourage each other to make commitments--and report back to the chapter when they’ve done it. We create accountability and provide role models. And members also get a say in what they want to learn. On motivating her own team: I have a roundtable in my office, and I get all parties involved in decision-making and action items and meet as needed so everyone knows what they’re going to be working on. But I’m not someone who stands over employees and says, “Did you do it?” If you hire well and people have a sense of pride in what they’re doing, that’s a great motivator.

28 | Tem e c ul a Today | N ov e mb e r • De c e m b e r 201 3

On personal growth: You can’t get everybody to give the best of themselves unless you understand what drives each individual and what they care about the most. They know I want them to make more money, but the last few years we’ve been better about finding ways to provide personal growth and holistic fulfillment.

Matt Urmy, CEO, Artist Growth On technophobes: Motivating an indie artist is really about education. We help them understand that they can achieve their goals if they apply a small set of best practices. We focus on how we understand their desire to be creative and to not be distracted from that, and [at the same time we] convince them that this is the direction the industry is headed, and if they want to keep up, they’re going to have to be able to engage with technology. On Self-motivation: On any given day I’m dealing with people who have different interests, and it’s a challenge to wear all the hats and dive in and out of those conversations, and also manage the team and keep on track and deliver on time. It’s difficult keeping up the intensity, but I’m motivated by a mission to build technology that helps stabilize the music industry and make it healthier. Written by: Jennifer Wang,



5 Ways

To Close the Sales with Indecisive Customers


ne of the biggest challenges sales organizations face is securing customers who aren’t ready to buy. Maybe they’re considering a competitor’s offer or having internal issues that are delaying their decision-making. Whatever the case for their indecision, your goal is to convince these prospective customers to eventually buy from you.

To accomplish this often elusive task, you need to be savvy about the way you follow-up with prospective customers. Here are five keys to follow-up success: 1. Create a follow-up marketing budget. Your company probably spends significant dollars on marketing and advertising to attract new prospects. Why not invest more in converting prospects into customers -- particularly if they’ve already shown an interest in your company? This kind of approach will help you yield the highest return on investment for your advertising dollars. 2. Simplify their lives. While the ultimate purpose of your follow-up is to close sales, your messaging to prospects needs to go beyond selling. No prospect wants to constantly hear your message of “buy my stuff.” Instead, use the follow-up to establish yourself as a trusted advisor. You can send a prospective customers articles and information addressing their concerns, for example. By helping them, you build trust. When they are finally ready to make their buying decision, they will be more likely to buy from you. 3. Use multiple touch points. Email is the easiest and quickest way to follow up with prospects, but don’t limit yourself to one form of communication. When following up, you an reach out with a phone call, through snail mail, or by sharing a video link. All of these give you a better chance of engaging prospective customers, increasing their likelihood of buying. 4. Set a follow-up timeline. Set a follow-up timeline based on your typical sales cycle. For example, if the typical sales cycle is one month, perhaps you should follow up with prospects twice per week for the next four weeks, once per week for the following two weeks, and then monthly for the next 12 months. Most importantly, don’t give up. You’ll be surprised how effective reaching out to a prospect six months after your initial contact can be. Most importantly, because your competitors will rarely follow-up with prospects for that long, you’ll often be able to close sales without any competitive pressure. 5. Establish a follow-up system. It’s important to establish a system, particularly with follow-up sequences that last many months or even years. Without systems in place, it’s too easy for someone to drop the ball and for necessary follow ups not to get done. This can range from simple follow-up alerts in your CRM system to hiring a marketing manager whose sole focus is helping sales staff secure more sales from follow-ups. Written by: Dave Lavinsky, Nove mb e r • De ce mb e r 201 3 | T e me cu la Today | 2 9





How To Detect Counterfeit Money he public has a role in maintaining the integrity of U.S. currency. You can help guard against the threat from counterfeiters by becoming more familiar with United States currency.

Look at the money you receive. Compare a suspect note with a genuine note of the same denomination and series, paying attention to the quality of printing and paper characteristics. Look for differences, not similarities.

Portrait The genuine portrait appears lifelike and stands out distinctly from the background. The counterfeit portrait is usually lifeless and flat. Details merge into the background which is often too dark or mottled.

the surface, not embedded in the paper. It is illegal to reproduce the distinctive paper used in the manufacturing of United States currency.

Raised Notes Genuine paper currency is sometimes altered in an attempt to increase its face value. One common method is to glue numerals from higher denomination notes to the corners of lower denomination notes. These bills are also considered counterfeit, and those who produce them are subject to the same penalties as other counterfeiters. If you suspect you are in possession of a raised note:

Federal Reserve and Treasury Seals

• Compare the denomination numerals on each corner with the denomination written out at the bottom of the note (front and back) and through the Treasury seal.

On a genuine bill, the saw-tooth points of the Federal Reserve and Treasury seals are clear, distinct, and sharp. The counterfeit seals may have uneven, blunt, or broken saw-tooth points.

• Compare the suspect note to a genuine note of the same denomination and series year, paying particular attention to the portrait, vignette and denomination numerals.

Border The fine lines in the border of a genuine bill are clear and unbroken. On the counterfeit, the lines in the outer margin and scrollwork may be blurred and indistinct.

Serial Numbers Genuine serial numbers have a distinctive style and are evenly spaced. The serial numbers are printed in the same ink color as the Treasury Seal. On a counterfeit, the serial numbers may differ in color or shade of ink from the Treasury seal. The numbers may not be uniformly spaced or aligned.

Paper Genuine currency paper has tiny red and blue fibers embedded throughout. Often counterfeiters try to simulate these fibers by printing tiny red and blue lines on their paper. Close inspection reveals, however, that on the counterfeit note the lines are printed on

3 0 | Tem ec ul a Today | N ov e mb e r • De c e m b e r 201 3



Promenade Temecula Gears Up for the Holiday Season; Encourages Shoppers to Shop Local


ith the holidays just around the corner, Promenade Temecula is preparing to deck its halls with fresh décor and special holiday services in anticipation of a strong holiday shopping season. “As we enter the holiday season and reflect on the past year, we are encouraged by our thriving retailers. These businesses have been the cornerstones of our success, deeply enhancing the experience that we create at our lifestyle shopping center,” explains Kym Espinosa, Director of Marketing for Promenade Temecula. “However, there is a challenge that the entire retail industry is facing with regard to online shopping and how it affects local economies.” Espinosa notes that in a recent intercept study conducted at the shopping center, mostof Promenade’s guests confirmed that they also shop online. “While we all know that online shopping is very popular, it was surprising to learn that 91 percent of those surveyed indicated that they also shop online,” says Espinosa. “Online shopping is a welcome component to the retail experience,” according to Espinosa, who noted that many brickand-mortar shops have an online presence, with variousoptions for guests to receive and returngoods in their local stores. However, the concern for local retailers is a loss of essential sales tax revenue, which is used to fund much-needed community services. When purchases are made online,the same sales tax is not collected, and the result is a loss of revenue for local communities. “I believe our community reflects anational trend in the adoption of online shopping, but we tend to forget what the loss of those sales tax dollars means in terms of impact to our local community,” Espinosa continued. “In 2012, it was estimated that California lost $1.9 billion in sales tax revenue as a result of internet sales. Local cities now haveto struggle to provide minimal City services, when the difference might easily be made up by simply requiring online

retailers to collect the same sales tax as a local store.” Espinosa notes that there is good news on the horizon, however. The House is moving closer to the passage of e-fairness legislation. The International Council of Shopping Centers (ICSC) recently commended House Judiciary Chairman Bob Goodlatte (R-VA) for moving towards leveling the playing field between onlineonly sellers and brick-and-mortar retailers with regards to sales tax collection. Recognizing that this is a problem that needs to be addressed, in October 2013, Goodlatte formally released principles he believes must be embodied in the legislation, which is expected to be introduced in the near future. ICSC supports Chairman Goodlatte’s effort and has pledged to work with him towards enactment of legislation aimed at the ongoing issue. “We are very optimistic about this latest development,” said Jennifer Platt, Vice President of Federal Operations for ICSC. “Chairman Goodlatte has taken a thoughtful approach to the issue and it is clear that he is prepared to move the process forward.” In May of this year the United States Senate passed its version of The Marketplace Fairness Act of 2013 in an overwhelmingly bipartisan vote of 69-27. Since that vote, momentum for creating a fair, competitive marketplace has steadily been building. “The principles are an important step forward and we will continue to work with the Chairman on this journey. However, we should not lose sight of the fact that many brick-and-mortar retailers continue to suffer from as much as a 10 percent price disadvantage and they would like to see the decades-old loophole for online-only sellers closed sooner rather than later,” added Platt. ICSC has promoted sales tax fairness for over a decade, advocating that a “sale is a sale” regardless of whether the purchase takes place on Main Street, at shopping centers, over the Internet or with a smart phone. For more information about sales tax fairness and the current sales tax system, please visit

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Temecula Today— November December  

Shop Local, Restaurant Month, Local Manufactures

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Shop Local, Restaurant Month, Local Manufactures

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