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Michael Cahill

Myrna Crowther

Craig Campbell

Production Manager

Sr. Loan Officer




Jay young

Greg Martin

Robbie Roberts




Branch Manager

NMLS: 35431

Sr. Loan Officer

NMLS: 247169

NMLS: 632943

Sr. Loan Officer

NMLS: 632947

NMLS: 632945

Sr. Loan Officer

NMLS: 485399

41540 Winchester Rd. Suite A, Temecula, CA 92590 Š 2013 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly.owned subsidiary of a state.chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.. consumer credit lic no. MC21004; AZ Dept. of Financial Institutions. mortgage banker lic no. BK 0907334; CA Dept. of Corporations. lender lic no. 4130996; CT Dept. of Banking. lender lic no. ML.13649; D.C. Dept. of Insurance, Securities and Banking. dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation. lender lic no. MB.6760635; IN Dept. of Financial Institutions. sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation. supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation. lender lic no. 11058; Massachusetts Division of Banking– lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth. broker/lender lic nos. FR 0010163 and SR 0012527; Licensed by the New Hampshire Banking Department. lender lic no. 14553.MB; NJ Dept. of Banking and Insurance.lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division. lender license no. 01890; ND Dept. of Financial Institutions. money broker lic no. MB101786; RI Division of Banking. lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License. lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration. lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions.consumer lender lic no. 520.CL.49075.

41540 Winchester Rd. Suite A, Temecula, CA 92590

Phone: 951.676.5090 Fax: 951.694.0201 Email : Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.


Chairman of the board: Jeff Kurtz, Promenade Temecula First vice chairman of the board: Jerry Konchar, Pechanga Development Corporation Second vice chairman of the board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage Past chairman of the board: Isaac Lizarraga, Rancho Ford Lincoln



26790 Ynez Court, Temecula, CA 92591

VOL.37 IS.3

Brian Connors, Southwest Healthcare System Tom DeMott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, CLB Local Media Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Jackie Steed, National Merchants Association

Management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director


SWC LEGISLATIVE COUNCIL Chair — Dennis Frank; Consultant — Gene Wunderlich MEMBERSHIP SERVICES Chair — Jim Mclaughlin, Morrison Mcnabb SC MANUFACTURING COUNCIL Chair — Jack Mobilia, Mobilia & Associates VYP Chair-Kaelan Sutherland, Sutherland Networks



4 Economic Forecast........................................ pg. 12 Women in Business....................................... pg. 13 City News.......................................................... pg. 14 Legislative News.............................................. pg. 21 Renewing Members...................................... pg. 25 Third Distrist Economic Forum................ pg. 28 Member News................................................ pg. 30 Cover Stories....................................................... pg.




President’s Circle

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

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n Saturday, March 2, 2013 the Chamber announced the Citizen, Valley Young Professional, Business, and Service/ Charitable Organization of the Year winners at the 47th Annual Awards Gala held at Pechanga Resort & Casino. In addition, the Chamber recognized the Lifetime Achievement, Ambassador of the Year and Chairman’s Choice recipients. This amazing evening was sponsored by CLB Local Media, Pechanga Resort & Casino, Abbott Vascular, Kaiser Permanente, Southwest Healthcare System, Domenigoni Barton Properties, Promenade Temecula, The Law Offices of Rosenstein & Hitzeman, AAPLC, Walmart, John Hine Mazda, W.J. Bradley Mortgage Capital, LLC, California State University San Marcos, Wilson Creek Winery and Murrieta VIP Florist. The Chamber honored the following businesses, individuals and organizations for their significant contributions to this community. The 2012 Award Winners are:

Citizen of the Year: Trish Shea Trish Shea is an elementary teacher in the Temecula Valley Unified School District. She has a Masters degree in Curriculum and Instruction, and has taught in the Temecula Valley for 17 years. She is passionate about her profession, and is dedicated to nurturing the creative and emotional development of her students. Due to her own childhood experiences and her love of children, Trish has partnered with local foster care organizations to educate the community and raise funds for foster children for the past seven years. She and her husband have also hosted an annual fundraiser at Wilson Creek Winery for the past six years. She has created relationships with amazing foster mothers, and helped direct interested parents on how they can become foster parents.

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As a child who grew up in a family that provided foster care, Trish experienced living with children from a variety of backgrounds and experiences. However, she also faced the sometimes harsh reality of the foster care system and its effect on children. Today, she is committed to empowering foster children, by helping them feel connected to their community. Trish is dedicated to encouraging foster children to “pursue their passions”. She believes that children without a stable home can build their feelings of self worth by participating in community events and activities, and by forming bonds with teachers, coaches and other prospective mentors. 2012 was an amazing, whirlwind year for Trish! She began the year by assisting members of “Women Wonder Writers” (through the Riverside County District Attorney’s Office) with teaching a reflective writing seminar to teenage girls at Rancho Damacitas. In June she became a proud board member for InspireKidz, a non profit 5013c organization that services foster children in Riverside county. In the fall she began participating in “Wisdom of Women”, a mentorship, pen pal program with teenage girls at Oak Grove, and has spoken with a girls’ group at the Oak Grove campus. In September, Trish spoke at the “Women in Business Event” at South Coast Winery. In the following month of October, she received the “Vocational Service Award” from the Temecula Rotary Club. This year, Trish was presented with the “2012 Citizen of the Year Award” by the Temecula Valley Chamber of Commerce. She also went on to be awarded the “2012 Woman of the Year” for Riverside County’s Third District, by the Riverside County Commission for Women. This April, she is excited to be a speaker at Cal Baptist University, which is hosting a Teen Summit called “Stop the Pain”. All of the work Trish does is very dear to her heart. She is motivated to do more every time she sees success with any child. However, her greatest

COVER accomplishments and most treasured work lies in being a wife, and in being a mother to her son and daughter. She never forgets that she has already achieved her greatest goal: to live a productive life with her own loving, happy family. This is something she is grateful for every day

Gold Business of the Year: CR&R Environmental Services CR&R is a family owned and operated company with over 49 years of experience in intergraded solid waste services based in Orange County. The company has been providing service and collection and material recovery services in Orange, Los Angeles, San Bernardino, San Diego, Imperial and Riverside Counties.    The City of Temecula is serviced from our facility in Perris.  Recycling, not disposal is our core business focus.   Our advantage is directly related to our ability to divert materials from local landfills while providing competitive pricing to the communities we service.  CR&R’s outreach to the Temecula Valley community includes speaking at business and non-profit organization functions, visiting schools to implement recycling programs, conducting waste and recycling audits and sponsorship of numerous events.

Bronze Business of the Year: Promenade Temecula As Temecula Valley’s only regional shopping mall offering over 170 shops, restaurants and services, Promenade Temecula continues to add to their growing list of upscale roster of shopping and dining options. Their efforts to raise the bar for retail in the Temecula Valley have paid off with the addition of top tier retailers including The Apple Store, Williams Sonoma, White House/ Black Market and Pottery Barn that have all added a measure of prestige to Temecula. Special events and promotions including the annual College Fair, Race for the Cure, Summertime Kids Club and Santa’s Arrival and Tree Lighting have also added to Temecula’s position as the cornerstone marketplace and the most desirable home communities in Southwest Riverside County.


2012 Lifetime Achievement: Perry Peters Nominated by Janese Reyes, CLB Local Media, and presented by Mayor Mike Naggar, Perry was recognized as a leader dedicated to this fine city. Perry is a 27-year resident of Temecula. He moved here in 1986 to accept the position of General Manager for the Temecula Valley Chamber of Commerce. In 1989, he was among a small group of community leaders who led Temecula’s successful incorporation effort. On the Incorporation Committee, he served as vice chairman under Chairman Jimmy Moore, with whom he also co-chaired Temecula’s United Fund In 1990. That same year, he helped establish St. Nicholas Greek Orthodox Church in Temecula. On March 3, 1983, in an address to the U.S. Olympic Committee, President Ronald Reagan praised Americans for their “can-do spirit.” He specifically talked about the volunteers in the Temecula Valley, paying tribute for their efforts in the construction of a community sports park without government funding. The late President kept two plaques on his desk. One read, “There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit.” The second plaque read, “It Can Be Done.” Perry proved that, with determination and perseverance, even the seemingly impossible can be conquered. Not long after Reagan died in 2004, Perry spoke at a City Council meeting considering whether Rancho California Sports Park (the park Reagan referred to in his speech) should be renamed after the former President, as proposed by then Mayor Mike Naggar. Speaking as a retiree, Perry insisted that naming the park after Reagan was not enough. He asked that citizens be allowed to raise private funds (to be consistent to the spirit of the community’s individual initiative) for a monument that will provide a permanent reminder of our Can-Do Spirit. Unanimously approved by the City Council, Perry helped establish the allvolunteer non-profit organization, Friends of Ronald Reagan Sports Park, to keep that spirit alive. Each year, the group sponsors scholarships, essay contests, and other special events to honor the city’s hard-working young people, highlighting their Can-Do accomplishments. Perry and his Board members, raising more than $100,000 from non-government sources, presented the Monument to the City of Temecula, which was unveiled in February 2012. Later in the year, Perry collaborated with his wife, Marianne Rose Peters, in publishing the romantic thriller, “Coincidence?” which she authored. The book’s premise is that true love can conquer hate, anger and fear. Last September, the couple celebrated 54 years of marriage. They have three children and two grandchildren.

Ambassador of the Year: Robin Johnson Robin Johnson served on the Membership Committee as the Ambassador Chair for 2012. Over the past year Robin made time in her busy schedule to attend many ribbon cutting ceremonies, committee meetings, assisted in coordinating the City Walk events and assisted the Chamber in countless additional events. Robin consistently has an upbeat attitude and is an

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enthusiastic cheerleader for the Chamber and the Temecula community as a whole. She volunteers wherever needed and always encourages member businesses to become involved.  With her leadership and dedication Robin has been a valuable asset to the Ambassador team. Robin has a bachelor’s degree in communication, a master’s in organizational psychology, and graduated from the University of Connecticut School of Law. Since 1981 she has been licensed to practice in both Connecticut and California. The Law Offices of Robin Johnson handles every type of criminal defense case. She can usually be found in the SW Justice Center in Murrieta, but also has cases in all the other Riverside courts, as well as in San Bernardino and San Diego courts. She has had a case featured on 60 Minutes and another on Montel Williams!   Robin is Vice President of the Southwest Riverside County Bar Association, and is a member of the elite Inns of Court. She has also served as a judge pro tem.  Robin is active as an officer in the Parents’ Support Group of Chaparral High School’s cross-country/track teams.  She is a member of the Women’s Peer Connection and the Temecula #1 BNI (Business Network International). She has lived in Temecula for 11 years with her son Jake, a junior at Chaparral.  With all these activities Robin finds time to relax with friends at the Temecula wineries or in the mud at Glen Ivy Hot Springs!

2012 Platinum Business of the Year: Rancho Ford Lincoln Rancho Ford owners Eric Gosch, Marc Gosch, and Isaac Lizarraga, are thankful for the many loyal customers who have allowed the dealership to serve their transportation needs for the past 28 years. Our automotive history in Temecula goes back to 1967, when Jack Gosch started a used car lot on Front Street, which was open for just a few years.  The Gosch Auto Group, started in 1964, is now in the 3rd generation of family ownership.  Since relocating to Temecula in 1995 from Sun City, Rancho Ford has had four major facility expansions, supporting 98 employees, including some who have been with the company for over 30 years..  The latest expansion added 1200 electric solar panels to the building tops, generating 600Kw of power, equivalent to saving 600 trees per year.  And with the addition of all-electric and hybrid Ford vehicles for sale, that makes Rancho Ford one of the greenest auto dealerships in the nation. With all of the many changes that have occurred in past years, there is one constant that hasn’t changed at the dealership. It is the understanding that the dealership must be a part of the community that it serves. With this understanding, we are very involved in local community activities that are important to the customers.  Ford Motor Co is a national sponsor of the Susan G Komen Race for the Cure, Rancho Ford is proud to support this important organization.  And with the Drive One 4 Your Schools program, Rancho Ford has have provided support to local schools, clubs and athletics. On behalf of all the employees, and with thanks to our customers, Rancho Ford is honored to be recognized by the Temecula Valley Chamber of Commerce.

2012 Sterling Business of the Year: A Grape Escape Hot Air Balloon Adventure Operating in the Temecula Valley for the past 22 years, A Grape Escape Balloon Adventure offers daily sunrise hot air balloon flights over the Southern California wine country. In 2012 Grape Escape’s balloon fleet safely flew 4772 passengers providing visitors and residents an unparalleled view of the Temecula Valley.  Daily flights include a one hour scenic flight, champagne, orange juice and continental breakfast. In addition to daily flight operations, A Grape Escape offers tethers and glows for events, and specializes in corporate hot air balloon advertising programs. As a husband and wife team, Rusty and Cherise Manning have a passion for giving back to the community. Rusty is a member and Past President of the Rotary club of Temecula and serves as chair for the annual Boys and Girls Bike program. He is also a board member and past Chairman of the Temecula Valley Balloon & Wine Festival where he has served for fifteen years. Cherise currently serves as 1st Vice Chair on the board of the Temecula Valley Convention and Visitors Bureau as well as serving as a Chairperson for the Temecula Valley Balloon & Wine Festival. They both enjoy being residents of the Temecula wine country and are actively involved with their two children Kyle age 15 and Kayla age 12. They support numerous non-profits in the valley through donations through A Grape Escape and volunteering their time.

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3rd state of city ad.v2:Layout 1

2012 Service Charitable Organization of the Year: Assistance League of Temecula Valley Founded in 1989, Assistance League of Temecula Valley is a nonprofit charitable organization of all volunteers committed to identifying and serving the needs of the individuals and families in Temecula, Murrieta, Menifee, Lake Elsinore and Camp Pendleton through our philanthropic programs. Our dedicated volunteers give more than 30,000 hours annually to serve and fund our philanthropic programs. • Every year thousands of disadvantaged children in kindergarten through twelfth grade may attend school without adequate clothing. Operation School Bell® (OSB), our main philanthropic program, seeks to directly address this need through the provision of new school clothing to local disadvantaged schoolchildren referred to us by school district health clerks. One hundred twenty-five dollars ($125.00) is allocated for each program beneficiary to purchase new clothing at one of the scheduled OSB “shopping” events held within the store facilities of leading local retailers. Since its inception in 1989, Operation School Bell has clothed 23,511 disadvantaged schoolchildren within our service area. In program year 2012-2013, 1,735 local disadvantaged schoolchildren were clothed by the OSB program. • Each summer, seven local Southern California Assistance League chapters combine financial resources and the time and energy of chapter volunteers to create a “Thank You” weekend for Marine families. Chapters for Children provides new school clothing to low income military families with dependent school children in need who are stationed at Camp Pendleton. Our chapter provides two pair of boys’ jeans for each boy dressed. • The Operation Foster Youth program was established to support the work of the Foster Youth Task Force through both financial assistance and member participation in programs that provide leadership training and independent living skills to emancipate foster youths. • Comfort to children who visit the local ERs who are sick, traumatized or injured is provided though the distribution of teddy bears by Operation Bear Hug. Bears are also donated to fire departments and other agencies to provide comfort and aid in communication. • Our growing annual Operation Scholarships program awards financial aid to graduating high school seniors in our local districts. Also, project grants are awarded to district teachers to enable them to provide enrichment activities for their students. • Operation Community Outreach allows Assistance League to meet a range of community needs on a one-time, short-term or periodic basis. This program enables our organization to respond to short-term requests for goods and services in a flexible manner. • Operation NonProfit Partnerships provides free use of our meeting room facility to other nonprofit community organizations and provides Gift in Kind Vouchers to partner organizations for use in providing thrift shop items to individuals and families in need. Our junior auxiliary, Assisteens®, encourages and provides volunteer opportunities for boys and girls in grades 7 through 12 while fostering a sense of community responsibility and developing leadership skills.


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Doing Our Part

Since opening the Pechanga Resort & Casino in 2002, the Pechanga Band of Luiseño Indians has provided over $30 million to the City of Temecula and the County of Riverside for road improvements, public safety, and other local services. Building a stronger, shared community is why our Tribe has donated more than $14 million to local schools and hundreds of regional non-profit groups. It’s also one of the reasons we secured Pu'éska Mountain.


I-15 / Temecula Pkwy. Ultimate Interchange: $14 million Pechanga Pkwy. widening and improvements: $6 million

Public Safety

Law Enforcement Services: $7.3 million Fire Services: $2.3 million

Social Services

Riverside County Department of Mental Health: $550,000

Charitable Giving $14 million

All philanthropic programs are completely self-funded through grants, fundraising events, contributions from the community and thrift shop sales. Revenue from the thrift shop at 28720 Via Montezuma, Temecula and donations stay in the local communities. Member volunteers administer our philanthropic programs and operate the thrift shop. Our members believe the power of the volunteer can evoke positive change in the world. Assistance League is Caring and Commitment in Action!

2012 Valley Young Professional of the Year: Jason Hope, JD Promotions JD Promotions is a full service promotional product marketing company that has been serving the Temecula Valley since 2003. Jason Hope, the owner and President of the company has lived in this valley since 1995. Jason has more than 16 years of sales experience having sold everything from commercial piping systems to semi-conductors back in 2000 when that market segment was booming. In 2001, when the semi-conductor industry crashed, Jason decided to weather the storm and knew that all things come in cycles so surely that “boom” would return. Well, that was so not the case and things did not get better fast enough, so in January 2003, JD Promotions was born.

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Proud Supporter of Temecula Valley Abbott Vascular is proud to continue our tradition of caring for the local communities by providing support and sponsorship. We are a world leader in the design and manufacture of vascular medical technology, with a friendly, open work environment that reflects the talents, personality, and diversity of the Temecula area. We’re excited to be here and to be part of Temecula’s bright future.

Jason Hope cont. Our passion is absolutely our service, not only do you deal with the owner directly, but I also deliver most orders personally. I also answer my phone whenever it rings, so I am available to my clients 24/7. Our vision is to help our clients reach their goals while maximize their marketing dollars. We treat your budgets as if it were our own. We are proud to call our clients family and that is exactly what working with us is like. We understand that you have lots of other things to do, and we respect your time, so we take the stress and confusion out of the planning and purchasing of promo products for your events and we make is light hearted and fun.

Susan G Komen and Habitat for Humanity, I also met so many amazing and likeminded professionals. I have since had the pleasure of doing business with many of them as a result getting to know each other while networking at our VYP events and functions. Being awarded Valley Young Professional of the Year for 2012 was truly one of my proudest moments. What an amazing honor; one I will never forget and will forever cherish!!!

2012 Chairman’s Choice Award: Jerry Konchar, Pechanga Development Corporation The Chairman’s Choice Award is reserved for one member of the Board of Directors whose leadership has been instrumental in furthering the objectives and mission of the Chamber of Commerce. Jerry Konchar has played a key supporting role to the Board and staff; always calm, focused and knowledgeable. Jerry has helped build a foundation on which progress will be made in the coming years. His leadership skills and expertise are exemplary; always keeping a watchful eye on securing a strong future for the Chamber. Jerry has served on the board since 2008. He served as Treasurer for two years and is currently serving as 1st Vice Chairman. Jerry is the Chief Financial Officer of Pechanga Development Corporation, the parent company to the Pechanga Resort & Casino and all its affiliated business entities. He oversees business and financial matters as they relate to all business operations, construction and diversification and has direct reporting to the Board of Directors including interaction with internal leadership and Tribal Council.

Our tagline is “We Get Your Name Out There!” and we do that by working with all of our clients from concept to completion on all of their marketing needs. We sit down and devise a marketing plan that will not only best suit their needs, but will also give them the greatest return on their investment. We have over 800,000 products available to us and as a result can literally put a client’s logo on anything they can think of. It is this massive availability of products that makes doing what we do fun! It is something new every single day and we love it.

We believe in a healthy future.

We can literally be a company’s one stop shop when it comes to promotional products. We do everything from business cards and letterhead to company apparel and employee/client gifts. We can put your graphics on your store front windows or on your vehicles. We can even supply you with everything needed to attend a major trade show in Las Vegas like CES with trade show booths, table cloths, prize wheels, retractable banners, even the candy you have out for attendees to take can have your logo on it. I joined Valley Young Professionals in 2010 after attending my first VYP mixer. I had such a great time and clicked with everyone so quickly that I wanted to learn more about this VYP stuff. So, I attended a planning committee meeting and immediately was sold. I thought I would start slow and join a committee and get to know people and go on from there. But, I quickly learned that slow was not the approach I was meant to take with VYP. I was asked to be Civic Co-Chair and although I will admit, I was a little apprehensive at first, I quickly learned that it was the best decision I could have made. I learned so much about the amazing things our community is doing for others and was immediately engulfed in it all. I learned so much about myself and have become a better person as a result of VYP. Not only did I get to meet and work with so many amazing nonprofits like: Oak Grove, Assisteens, Project Touch, Rancho Damacitas,

We believe health isn’t an industry—it’s a cause. And there’s no better feeling than working together for a worthwhile cause. That’s why we support Temecula Valley Chamber of Commerce. Because they share our dedication to helping make our community a healthier place to be.

For more information about Kaiser Permanente, call 1-800-464-4000 or visit

TVCC 2013 Awards Ad.indd 1

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Experience Our Passion for People. Have you Heard?

Southwest Healthcare System offers new and expanded facilities to keep up with our growing communities. Bigger and better emergency departments, an expanded ICU at Inland Valley, and a brand-new Women’s Center at Rancho Springs. And we’re proud to provide you with excellence in heAlthcAre progrAms And services, including: • Weight-loss Surgery – Nationally Ranked Center of Excellence • Orthopedic Surgery – Hip, Knee and Total Joint Replacement • Women’s Continence Program for bladder control problems • Senior Program with special discounts and incentives • And so much more. Visit for a complete overview of our services.

Now that you know, come experience Southwest Healthcare System. Physicians are independent practitioners who are not employees or agents of Southwest Healthcare System. The hospitals shall not be liable for actions or treatments provided by physicians.

Before moving to Temecula from Ohio 9 years ago, he was CEO of the 5th largest industrial scale manufacturing, sales and service company in the U.S. comprised of 6 companies with 22 locations throughout 7 states including a joint venture with one of the largest industrial scale manufacturing companies in Europe headquartered in Italy. His public accounting experience included a Partner and Managing Partner of a practice office of KMG Main Hurdman (currently KPMG LLP). Client responsibilities included audit, tax, estate, financial and succession planning for clients ranging in size from family-owned businesses to a Fortune 500 company. In addition to office responsibilities, he headed up the firm’s East Central Region’s financial planning practice, performed quality control reviews of the firm’s other practice offices throughout the U.S. in both the audit and tax areas and taught national in-house tax and management training courses. He is a CPA and received a Bachelor of Business Administration degree with an Accounting major from Kent State University, Kent, OH, and a Chartered Financial Consultant designation from The American College, Bryn Mawr, PA.

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news MISSION TO CHINA APRIL 1 – 9, 2014


ack by popular demand, the Temecula Valley Chamber of Commerce is hosting the incredible trip, Mission to China! The Chamber will once again partner with Citslinc International Inc., who works with over 800 chambers in the US and Canada to send over 20,000 people annually to visit China. During this tour you will visit memorable sites, both ancient and modern, and enjoy a multitude of unforgettable experiences. Trip highlights are Beijing, Tian An Men Square, The Great Wall, Lingering Gardens, Suzhou, National Embroidery Institute, Hangzhou and Shanghai. The Mission to China trip will have you departing on April 1, 2014 and returning on April 9, 2014. The cost of this 9-day trip is $2,300 per person based on double occupancy. There is an optional tour for additional $500 to Xi’an to see the Terra Cotta Warriors. Trip amenities include three meals a day, roundtrip international airfare, 5-star or 4-star hotel accommodations, transportation to & from the LAX airport, deluxe tour bus, English speaking tour guides and admission tickets to tourist attractions. Register today for this amazing trip! A $250 deposit is due at time of registration. The trip deadline and full balance is due by December 20, 2013. For more information, join us for a special travel orientation featuring “Mission to China” on Wednesday, May 22, 2013 from 5:30pm – 7:30pm at Embassy Suites Hotel in Temecula. RSVP is recommended for the travel orientation as space is limited. For more information or to RSVP, please contact the Chamber office at (951) 676-5090.



elp our city get rid of E-Waste the right way by sending it to a proper recycling facility and not into the landfills! The Temecula Valley Chamber of Commerce will host their semi-annual E-Waste Collection event located in the Promenade Temecula Mall parking lot on Saturday and Sunday May 18 & 19 from 9-4pm. During this event, we collect items such as computers, televisions, monitors, laptops, cell phones, VCR or DVD players, stereos, copiers, and fax machines. For more information, please contact Brooke Nunn at (951) 676-5090.


Scene Business


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REFER A FRIEND AND BENEFIT THROUGH THE CHAMBER REWARDS PROGRAM. No one is better qualified to spread the word about the benefits of membership in the TVCC than YOU, a dedicated member.

TOP 3 REASONS to refer a friend... 1. Increase your network making connections crucial to helping your business grow! 2. Support local business! 3. Receive a $20 voucher good toward your purchase of any TVCC event, Chamber advertising, sponsorship or even your TVCC membership renewal!

The Fine Print: This opportunity is open to all active TVCC members. There is no limit to the number of members you can recruit. To receive credit, your name must appear in the “Referred by” section of the online or print application when submitted. Voucher will be officially credited to the recruiter when new member has become active by paying for annual membership in full. For more information on the program please contact Katie at or (951) 676-5090.

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or just about every one of us, there is a story behind how we got our names. Some people’s first names commemorate a parent’s favorite friend or relative. Others are named for their favorite movie star, a song, or a character in a book. Still others are named for a place that holds a special memory for our parents. Our last names have significance, too – they can refer to the place of origin or profession of our ancestors. The City of Temecula is no different. Temecula also has a story to tell of how she got her name… Temecula, established in 1859 with the opening of the 7th Post Office in California, gets its name from Colorado Shoshone Indians who were the first to inhabit the valley. They called their village “Temeku” from the Luiseño word “Temecunga” – “teme” meaning “sun,” and “nga” meaning “place of.” The first Europeans to visit included Spanish missionary Father Juan Norberto de Santiago, who in 1797 was searching for a new mission site. They interpreted the name of the village as “Temecula.” Santiago’s expedition led to the establishment of Mission San Luis Rey and the surrounding tribes became known collectively as “Luiseño” Indians. Mexican independence in 1821 ushered in the Rancho era, with the valley then comprising four land grants. In 1858, the Butterfield Stagecoach rumbled through on its way to San Francisco carrying mail from the East. The railroad soon replaced the stagecoach and the Santa Fe depot, built in 1882 on the banks of Murrieta Creek, became the foundation for what is known today as Old Town Temecula. Arizona cattle baron Walter Vail bought the four ranchos in 1904 to create the 87,500-acre Vail Ranch, the second largest ranch in California. Many famous people passed through over the years, including Jedediah Smith, Kit Carson and Helen Hunt Jackson. Perry Mason author Erle Stanley Gardner made Temecula his home for 33 years.

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Vail Ranch was sold in 1964 for development and the area was renamed “Rancho California”. With the completion of the I-15 corridor between Los Angeles and San Diego, a population explosion began. When incorporated in 1989, citizens were asked to vote on a name for their new city. They chose “Temecula” over “Rancho California”, which makes Temecula the only city in California to retain its aboriginal name.

City of Temecula Makes Executive Appointments The City of Temecula recently secured employment agreements with two seasoned executives to fill the positions of Finance Director and Director of Community Services. Director of Community Services with the City of San Bernardino Kevin Le Von Hawkins accepted the post of Director of Community Services with the City of Temecula. Mr. Hawkins has over 15 years of experience in the public sector, a Bachelor’s Degree in psychology, and Executive Credentials in public policy. Mr. Hawkins first day with the City of Temecula was April 15, 2013. Director of Finance Jennifer Hennessy with the City of Chico accepted the post of Finance Director with the City of Temecula. Ms. Hennessy has over 12 years of experience in the public sector, as well as an additional 7 years of private sector financial analyst experience, a Bachelor’s in Business with an emphasis in Finance and Economics, and a Master’s degree in Business administration. Ms. Hennessey’s first day with the City of Temecula was April 29, 2013. City of Temecula Interim City Manager directed national recruitments for both positions, including challenging screening and interviewing processes. Further, Mr. Adams personally conducted extraordinary background investigations to ensure the City of Temecula is acquiring top talent to lead City staff to more successes. For additional information, please contact Isaac Garibay with the City of Temecula’s Human Resources Department at



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YP now hosts Family Mixers! We know it’s hard to spend valuable time away from your families, yet you want to make it out to the networking opportunities. Well we’ve combined them for you! VYP created “Family Mixers” every other month, where you can take part in activities with your kids and loved ones and make new friends at the same time. Our first Family Mixer was at Get Air of Temecula an indoor trampoline park right off the 15 freeway. Kunal Khandwala with Holiday Inn Express said of

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his family mixer experience, “Didn’t expect a lot of networking opportunities at a family event at a fun venue like Get Air but was pleasantly surprised to run out of my stack of business cards!” Valley Young Professionals is continually keeping it fresh each month with something new and exciting, so check us out. Make sure to visit our website for the next Family Mixer and upcoming events at




atherine has been a member of VYP for almost a year and says it has helped her to meet new people and businesses, to help spread the word about safety and security. Katherine is a security consultant with SDA Security. SDA Security is a proven Southern California security solutions expert with over 80 years of experience serving the community and helping people, businesses and government agencies with their safety and security needs. They have earned the trust of their customers and communities through hard work, perseverance and a commitment to quality over the long term. They design fire, intrusion, access control and CCTV security systems.




an Mulhern Design is a dynamic graphic design & web development firm that will help your business stand out amongst the competition and communicate to your target market. Dan and his team specialize in identity design, print design & WordPress web development.  DMD has been in business for 9 years and has clients throughout Southern California and scattered across the U.S.  “VYP has definitely helped us to expand our network and connect with some of the Valley’s top professionals.  It’s been one of the best investments we’ve made for our business in the past few years”.



our credit score is one of the most important numbers you have. Not only does it affect your interest rates when applying for a loan, it can also impact your insurance rates, certain job prospects and even your chances of renting an apartment. As a result, improving one’s credit has become a multi-million dollar industry.

What’s your credit score? Your credit score indicates to lenders and other businesses how much of a credit risk you pose if they allow you to borrow money. The Fair Isaac Company (FICO®) uses an algorithm that takes into account 30 different factors within your credit report to arrive at a score from 300-850. The higher the score, the better the credit risk you are to lenders. Other credit reporting agencies, such as Experian, Equifax and TransUnion, calculate their own credit scores within their own ranges; however, the FICO® score is the standard that lenders use when they pull your credit score.

Improve Your Credit Now Although it’s easy to become obsessed with improving your credit score, especially if you’re getting ready to apply for a loan, it’s best to focus on improving your overall credit report. After all, a great credit history will help to boost your credit score. • Review your credit report once a year. Type annualcreditreport. com directly into your address baron your browser for a free copy

of your credit report from each of the major credit reporting companies. Although many websites will promise you a free copy of your credit report, they may also lure you into credit-monitoring services that you may not need. Since you’re entitled to a free credit report each year, you may not need to pay a third party to monitor your credit for you. • Report any errors that you find. If you see a mistake, contact the credit reporting company in writing and be sure to include copies of any supporting documentation. • Eliminate debt. Since reducing debt takes time, set short-term goals to tackle each debt, starting with the debt that has the highest interest rate. And once you’ve eliminated your debt, try to use less than 35% of your available credit.

3 Reasons You Don’t Need a Credit Repair Company • No One can change negative information that has been reported correctly • The only way to remove accurate negative information from your file is to wait until the legal time period has expired • You can repair your credit yourself for free by using sound credit practices ©2013 Buffini & Company Written by: Jennifer Rasmussen, Commerce Bank of Temecula Valley MAY • J U NE 201 3 | T E ME CULA TODAY | 17





aybe you’ve heard about the new bill proposed in Sacramento that would prevent you from checking the criminal record of a job applicant, or the one that would allow a fired employee to come back into your business to go through their personnel file. How about the one that would let unemployed people collect unemployment while not looking for work. The best way to find out about these and other legislative issues that will impact your business is to follow the Southwest California Legislative Council, your advocacy coalition through your Temecula Valley Chamber of Commerce. The SWCLC currently represents over 2,500 local business members providing jobs for more than 25,000 people in Temecula, Murrieta, Lake Elsinore and Wildomar.

equipment purchased to increase manufacturing, processing or employment in the state, or AB1203 (Gorrell) that would prohibit the Franchise Tax Board from hitting you with retroactive taxes for a mistake they made.

Want to find out about the newest bills in Sacramento or Washington DC that might help or harm you? Our meetings are attended by our legislative and Congressional representatives or their staff, providing insight into these bills and why we should support or oppose a measure. Curious about city issues? Our local cities attend the meetings and give updates on items they are working on. Concerned about the Bay Delta Conservation Plan, or just water issues in general? Metropolitan, Eastern, Western and Lake Elsinore water districts are always there to answer questions. Worried about the economy, healthcare, school districts or air quality? We have representatives from the building industry, banks, the League of Cities, economic development, real estate and more to provide perspective on those issues.

We’d love to hear from you. The Council will do the heavy lifting - research, discussion and all the follow-up letters and contacts, but we would like to hear what concerns you and your business. Please join us the 3rd Monday of the month for a lively and enlightening time. This year’s meetings are being held at the Ortega Adult School, 520 Chaney Street, in Lake Elsinore at noon. You can also follow us at or join the facebook discussion at Ask your Chamber about membership and sponsorship opportunities.

Three months into our new legislative year. the Legislative Council has debated and adopted positions on more than 30 state and federal bills. So far we have been supportive of 2/3 of the bills because they will benefit our members, bills like AB223 (Olsen) that would make it more difficult for nuisance attorneys to file frivolous lawsuits for ADA compliance, or SB235 (Wyland) which would exempt businesses from sales and use tax on new 18 | TEM TEMEC EC UL A TODAY | MAY • J U N E 2 013

The SWCLC has also opposed a number of bills that would make life more difficult for businesses to operate in the Golden State. There’s a reason California has an abysmal record for attracting and retaining businesses and some legislators appear to have made it their goal to drive the last business across the border and put up a closed sign. Increasing rather than decreasing CEQA hoops to jump through (AB953Ammiano), taking workers comp back to the bad old days (SB626-Beall), and increasing taxes, fees and regulations on just about everything you do are just some of the examples of bad business bills we are tracking.



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alifornians have paid tens of millions of dollars the past three years in state fees that had been scheduled to die - but never did.The Legislature routinely has adopted fees as temporary but quietly extended them as expiration dates neared. Nearly two of every three state fees scheduled to end between 2010 and 2012 have been kept alive for years to come, according to state records. Thirteen of 21 fees received extensions, cumulatively raising more than $70 million annually for programs ranging from a missing persons database to an effort to fight auto insurance fraud. Unlike general taxes paid by nearly all Californians, fees are targeted assessments to people who participate or benefit from a state program for the purpose of funding that service. Perhaps the oddest Capitol trail left by a single fee involved five bills over the past decade to raise millions for California courts. What is now a $40 court fee tacked onto all criminal convictions, including traffic violations, began as a $20 charge in 2003. It later was raised to $30, then to $40, then expiration dates were eliminated, leaving the charge permanent. Republican Sen. Jim Nielsen, of Gerber, said that Democrats who dominate the Legislature routinely allow fees to go “on and on and on, particularly now when the call is out to fund government by every way that you possibly can.” “The taxpayers, the citizens, deserve that there be certainty,” Nielsen said. “If fees are to end, they should end.” But Sen. Mark Leno, a San Francisco Democrat who chairs the Senate Budget Committee, said that placing an expiration date - or “sunset” - on a newly adopted fee does not necessarily mean that legislators intend the charge to die automatically. “Sunsetting” provides a mechanism for weeding out ineffective programs by creating a deadline for lawmakers to review the impacts of a fee and to keep it alive if they decide the public is getting its money’s worth, he said. Democratic Assemblyman Bob Blumenfield of Los Angeles, chairman of the Assembly Budget Committee, said the state would be well served by placing sunsets on tax deductions and tax credits, too. Once signed into law, perhaps in a budget compromise, they become virtually impossible to remove, he said. But Jon Coupal, president of the Howard Jarvis Taxpayers Association, said attaching sunsets to new fees tends to be more of a political gesture - a “legislative two-step” - than a genuine commitment to review. “Sometimes legislators know that going for a permanent fee right out of the box is not politically palatable, so they say, ‘You know, it’s just temporary.’ And later, ‘Oh, now you’re used 20 | TEME C UL A TODAY | MAY • J U N E 2 013

to paying it, so let’s make it permanent,’ “ Coupal said. Nielsen said that extending a fee should spark substantive discussion but seldom does. A check by The Bee of written legislative policy committee analyses of the 13 bills that have extended fees the past three years show they typically detail the origin and purpose of a fee, but not how funds have been spent, or drawbacks, or unintended consequences. Nielsen also complained that it is not unusual for lawmakers to expand permissible uses when extending a fee’s life. The $40 court fee, for example, began as a charge to support court security but now can be spent on court operations. A fee on grape growers to fight Pierce’s disease and the glassy-winged sharpshooter a leaf-eating insect - was changed in 2009 to be used against other grape diseases and pests, too. Programs to protect the Dungeness crab population, oversee certified farmers markets, provide safety training to the food industry and handle consumer auto insurance complaints are among the beneficiaries of fees extended since 2010. Several of the extensions involved fees that were more than a decade old and have been saved at least once in years past. A fee on steelhead fishermen to restore and protect that trout population was extended in 2011 for the fourth time since its inception in 1991. The annual fee, initially $3.15 but now $7.05, has been given yet another date for expiration: July 2017. Not included in the tally of extended fees was a law providing state authority for an administrative fee to oversee animal rendering and the transporting of inedible grease. It died, but quickly was revived by lawmakers. Of the eight fees allowed to die the past three years, at least one is targeted for revival, though in slightly different form: Gov. Jerry Brown’s budget proposes a fee of up to 15 cents per homeowner’s insurance policy to help fund the state’s Seismic Safety Commission. Passage of Proposition 26 in 2010 broadened the definition of taxes in a way that now requires a two-thirds vote of the Legislature to extend some assessments that were approved as fees years ago by a simple majority. Jack Pitney, political science professor at Claremont McKenna College, said state government was mired in budget crisis for years so “it’s not surprising that most of the fees remain in place.” Pitney said fees represent a logical way to support state services by targeting only users, not all families. “Expecting a fee to go away is like expecting a warm day in Seattle - it happens, but it’s not the norm,” Pitney said. Written by Jim Sanders, Bee Capitol Bureau.






alifornia regulators backed a state plan to spend proceeds from carbon permit sales on energy efficiency, clean transportation and natural resources programs.

The state Air Resources Board voted today to support the proposal from the state Finance Department to invest the first three years of revenue from the allowance auctions on carbonreducing projects including high-speed rail, zero-emissions vehicles, low-income housing retrofits and urban forestry. California Governor Jerry Brown proposed last year using as much as $500 million a year in revenue from the carbon sales to pay for a high-speed rail project linking the state’s largest cities. The air board has so far generated $138 million from its first two allowance auctions and will hold one more on May 16 for this fiscal year, which ends June 30.

Brown is expected to release next month an updated budget for the 2013-2014 fiscal year, including proposals on how to spend the auction profits. Under California’s carbon cap-and-trade program, the state is limiting emissions from power generators, oil refineries and other industrial plants, and cutting that limit gradually to reduce emissions to 1990 levels by 2020. The system will eventually cover 85 percent of the greenhouse gases released in the state. The air board is issuing carbon allowances, each permitting the release of 1 metric ton, through a combination of free allocations and quarterly auctions. Companies must turn in carbon permits to cover their emissions, and those with more allowances than they need can sell or trade the excess. Written by Lynn Doan,

WISHES TO ANNOUNCE THAT AFTER 40 YEARS WE HAVE MOVED TO TEMECULA We invite all Jewish families and inter-faith families to join us for Shabbat services on Friday nights at 7:30 p.m. followed by an Oneg Shabbat and Saturday mornings at 10:00 a.m. followed by a Kiddush lunch. Visit us to learn about our warm and friendly community.

WE ARE LOCATED AT: 26790 Ynez Ct. Suite B Temecula, CA 92591 (just east of Ynez Rd. in the Temecula Valley Chamber of Commerce Building) MAY • J U NE 201 3 | T E ME CULA TODAY For information call 951-679-0419

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n, Wednesday, May. 1, 2013 Governor Jerry Brown signed legislation intended to eliminate a twomonth delay in processing business paperwork in California. AB113 takes effect immediately and grants $1.6 million to the Secretary of State’s office to process a backlog of 122,000 applications. The office is required to report to the Legislature monthly about its progress in reducing the backlog.

The Governor said in a statement that the bill will help California businesses get started and hire more quickly. The forms must be processed before certain companies can hire employees. State officials say the additional money will help reduce processing times to five to 10 days by November. Legislation is expected in the coming months to require documents to be processed within five days and to provide money to meet that requirement.



wo controversial tax measures advanced on Wednesday, May 1, in the California Legislature — a penny-per-ounce levy on soda and a charge on oil pumped from the ground in the state. The Senate Health Committee members approved a bill by state Sen. Bill Monning (D-Carmel) that would charge the tax on sweetened beverages, including sodas, in hopes of reducing obesity among young people. The $1.7 billion that would be raised would go to a Children’s Health Promotion Fund to support a statewide program to prevent obesity in children. Monning said the tax in SB 622 would also reduce consumption of high-calorie drinks by children. “We’re in the midst of a public health crisis fueled by childhood obesity,” Monning said. “This legislation sets an alternative path toward health and wellness.” The bill received enough votes in committee with only Democrats in support. It still requires approval by the full Senate and Assembly. The measure was opposed by a food industry group, the Center for Consumer Freedom. J. Justin Wilson, a senior research analyst for the group, said the tax is “nothing more than a money-making exercise for

California’s cash-strapped government,” and that it will have “little to no effect on Californians’ waistlines.” The 9.5% oil extraction tax would raise $2 billion annually for public education and state parks and was approved by the Democrats on the Senate Governance and Finance Committee, which sent it to the Appropriations Committee. Senator Noreen Evans (D-Santa Rosa) authored the measure, noting that California is the fourth-largest oil-producing state in the nation and the only top 10 producer that does not impose an oil severance tax. “It’s time for California to profit from its limited natural resources and reinvest in our core services,” Evans said. “We’ve cut to the bone to balance the budget for the last several years; meanwhile oil companies reap billions of dollars in profits every year.” A business-backed group called Californians Against Higher Taxes opposed the bill. “These types of targeted tax increases will throw billions of dollars at Sacramento politicians to waste with no accountability,” said Beth Miller, a spokeswoman for the group.

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Trevor Pierson Temecula, CA 92591 (951) 834-4375 Advertising, Marketing

All About Empowering Women

Crown Hill Pizza

John Magee 43053 Margarita Road, Ste. B101 Temecula, CA 92592 (951) 587-6553 Catering, Restaurant

Legal Match Temecula, CA 92591 (866) 686-5342 Temecula-CA-Lawyers.html Attorneys, Legal Services Let’s Get Ready Now Melissa Clarke Temecula, CA 92591 (951) 303-7314 Disaster Preparedness

Diana Martinez P.O. Box 2603 Temecula, CA 92593 (760) 898-9585 Networking Organizations, Organizations / Non-Profits

Debbie Lynn Kosum, Real Estate Relocation

Michelle English 27919 Jefferson Avenue, Ste. 210 Temecula, CA 92590 (760) 727-5037 michelleenglish Real Estate, Real Estate Mortgage Broker

Dooley Concepts

Living Free Animal Sanctuary Clay Helgren 54250 Keen Camp Road Mountain Center, CA 92561 (951) 659-4687 Organizations / Non-Profits, Pet Adoptions

Ardent Mobile Drug Testing

Edward Jones Investments

MediaPotamus, Inc. Kelly Jenkins Ortiz 33175 Temecula Parkway, Ste. A203 Temecula, CA 92592 (951) 240-3462 Advertising

All Home Lending

Denise Griffith Murrieta, CA 92563 (951) 837-5892 Drug Testing

Artisan’s Palate

Pia Maffei 26459 Ynez Road, Ste. C Temecula, CA 92591 (951) 491-4180 Gourmet Food, Retail

Bosi, Teressa

Temecula, CA 92591 (951) 553-4855 Individual Cassidian Communications, Inc. Dennis Wiessner 42505 Rio Nedo Temecula, CA 92590 (951) 719-2141 Communications, Telecommunications

Celestial Content Services, LLC

Pamela Dimmick Temecula, CA 92592 (888) 657-4940 Communications, Internet Marketing

Clean Krete

Miguel Iniguez 40485 Murrieta Hot Springs Road Murrieta, CA 92563 (866) 607-5550 Concrete Coatings-Decorate / Restoration, Contractors Concrete

Debbie Kosum Temecula, CA 92590 (951) 816-0747 Real Estate, Real Estate New Homes/ Residential Shawn Dooley 1660 Chicago Avenue #M-2 Riverside, CA 92507 (951) 686-7400 Contractors, Contractors General Andy Craig 33195 Temecula Pkwy, #3B Temecula, CA 92592 (951) 303-9458 Investments

Fallbrook Country Inn

Raj Patel 1425 S. Mission Road Fallbrook, CA 92028 (760) 728-1114 Hotels

Fast Lane Insurance

Jim Stiffler 30660 Milky Way Drive, #7 Temecula, CA 92592 (951) 972-4435 Insurance, Insurance Auto

Heather Pilapil’s Gallery

Heather Pilapil 27355-27371 Jefferson Avenue, Unit U Temecula, CA 92590 (951) 551-5706 Art Gallery, Tattoos

Home Perfect Carpet & Tile

Cleaning, Inc. Scott Peterson P.O. Box 892105 Temecula, CA 92589 (951) 303-1333 Carpet Cleaning, Fire & Water Damage Restoration

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Nationwide Payment Solutions Brian Carlson 41690 Enterprise Circle North, 205 Temecula, CA 92590 (951) 282-1125 BCarlson. Business Services, Credit Card Processing Navy Federal Credit Union Natasha Johnson 39826 Winchester Road Temecula, CA 92591 (951) 587-3360 Banks, Credit Union Old Town Temecula Association Craig Puma PO Box 1196 Temecula, CA 92593 (951) 676-6160 Organizations / Non-Profits, Retail Precision Door Service Donald Taylor 27280 Via Industria, Ste. A Temecula, CA 92590 (951) 296-3890 Contractors, Garage Doors Redhawk Auto Service Tom Grady 44260 Apis Road Temecula, CA 92592 (951) 303-9888 Auto Service, Automotive

Rodeway Inn Raj Patel 1635 S. Mission Road Fallbrook, CA 92028 (760) 728-6174 Hotels Roncone Orthodontics Christopher Roncone 32140 Temecula Parkway, Ste. 201 Temecula, CA 92592 (951) 302-9911 Dentists Solace Anesthesia, Inc. Jessie Lawrence 31805 Temecula Parkway, #632 Temecula, CA 92592 (619) 410-4294 Medical, Physicians Spartan Race Kati Scronce Temecula, CA 92591 (224) 805-8722 Recreation, Team Building Corporate Events Star Light Carriages Doyle Howell 16206 Porter Avenue Riverside, CA 92506 (951) 204-9455 Horse Drawn Carriages, Weddings Superior Inflatables Richard Giammarinaro 43234 Business Park Drive, #103 Temecula, CA 92590 (877) 946-3528 Manufacturing, Party Equipment - Rentals Temecula Smog Payman Sedighian 26673 Ynez Road, #D Temecula, CA 92591 (951) 699-1072 Auto Service, Automotive Temecula Valley People Helping People Denny Mighell Murrieta, CA 92563 (951) 757-5212 Organizations / Non-Profits Temecula Valley Polo Club Geraldine Strunsky Temecula, CA 92590 (760) 832-5297 Organizations / Non-Profits, Recreation



THANK YOU RENEWING MEMBERS SUPPORT LOCAL CHAMBER BUSINESSES AB Mailing Solutions ABC Child Care Center ABC Village Access West Insurance Services All From the Heart Alliance Propane, Inc. Allie’s Party Equipment Rentals, Inc. Ann Howell Design AXEON Water Technologies The Bank of Mexican Food Baskin Robbins / TOGOS Bennett & Bennett BJ’s Restaurant Black Market Brewing Co. Brian Murphy Insurance Briar Rose Winery California Southwestern Insurance Agency California State University San Marcos California State University San Marcos Temecula Campus Carol’s Restaurant at Baily Winery Celebrity Foundation for Children Certified Folder Display Service, Inc. Chateau at Harveston CLB Local Media Publishers of Community Little Book, AskCLB, & Great Coupons 4 You Coldwell Banker Residential Brokerage CPL-Cable, Pipe & Leak Detection, Inc. CR & R Environmental Services

Crescent Heights Apartments Economic Development Corp. of Southwest California Executive VIP Airport Shuttle Farmer Boys Friends of Ronald Reagan Sports Park Grapeline Wine Tours Green Chiropractic Greenview Resource Management Hard Ten Music Help Hospitalized Veterans Inland Empire Home Health & Hospice JDS Video & Media Productions, Inc. / JDS Actors Studio Juice It Up! Kid’s World Kuebler & Associates, CPA’s La Pointe Wealth Management Lamar Advertising Land Home Financial Services Inc. Los Willows MaidPro of Temecula and Murrieta Markham Development Mgmt Group, Inc. Massage Envy Melody’s Ad Works, Inc. Merit Property Management, Inc. MFI Recovery Center Miller-Jones Mortuary MorrisonMcNabb/James R. McLaughlin Mueting Media

NAMI - Temecula Valley National University Palomar Health Expresscare – Temecula Paulson Mfg. Corp Payroll Plus, Inc. Peg McLaughlin Paralegal & LDA Services Petrol Orthodontics Provident Bank Qdoba Mexican Grill Ramada Inn Rancho California Auto Collision Rancho Ford Lincoln Rancon Real Estate Rauschenbach, Leila Reflections Pool & Spa Services RipTide Systems Robert Renzoni Vineyards Soboba Casino Souplantation Southern California Edison Southwest Riverside Friends of the N.R.A. Springleaf Financial Services Temecula Catering Temecula Citizen Corps Temecula Realty Temecula Recycling Temecula Valley Custom Pools, Inc. Temecula Valley Drywall, Inc. / Timberlake Painting Temecula Valley Insurance Agency Temecula Valley Music for Young Children Temecula Valley Winegrowers Association

TSS Realty Group, Inc. U~T San Diego | The Californian The Valley Business Journal Video Adventures Vineyard Valet Dry Cleaning The Vineyards at Old Town Vintage View Apartments W.J. Bradley Mortgage Capital Corporation White Van Real Estate Services, LP Wilson Creek Winery Wineteam, Inc. World Landscape, Inc.

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Temecula Valley

RIBBON CUTTING CEREMONIES The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at to learn more or to schedule your ribbon cutting.

Merrill Lynch Joe Rivas 27450 Ynez Road, #200 Temecula, CA 92591 (951) 695-6620

Twin Cities Realty Vanessa Ruelas 27710 Jefferson Avenue, 102 Temecula, CA 92590 (951) 699-3788

Home Smart Real Estate Roswitha Melander, Terri Parker 27645 Jefferson Avenue Ste 116 Temecula, CA 92590 (951) 907-9221, (951) 377-4111

Bulldog Electric, Inc. Cheryl Herman Po Box 892522 Temecula, CA 92589 (951) 757-2492

Temecula Wellness Center Terry Rondberg 28780 Old Town Front Street, Unit D7 Temecula, CA 92590 (951) 699-5000

Anytime Fitness Temecula Steve Fellin 30520 Rancho California Road, Ste 108 Temecula, CA 92591 (951) 695-2111

Kairin Clinic Aimee Warren 31717 Temecula Parkway, Ste O Temecula, CA 92592 (760) 659-5592

Sweat Cardio & Yoga Michelle Rotell 32839 Temecula Parkway, Ste. 1 Temecula, CA 92592 (951) 302-0088

Temecula Valley Real Estate Brian Freeman 27290 Madison Avenue Temecula, CA 92590 (951) 304-1200





he hiring process is a bit like matchmaking. You put it out in the universe what you are looking for and hope the one and only will find you. A lot of “one-and-only” will reply to your job posting and you have the arduous job of filtering through the tsunami of resumes to find the right fit. Considering the cost of turnover and how it thumps hard on a company’s bottom line with issues like lost production, training costs, and morale for those who are left to pick up the slack, the stakes are high if you don’t hire the right person and have to end the relationship quickly. How do you know the candidate you make an offer to is who they say they are, and know what they have professed being an expert at?

Following are 3 tips that will help you hire smart: • Prepare your arsenal of interview tools. Job description, interview questions, (specific to your business/position), and employment application. These tools help qualify and assess if the candidate understands your business, purpose, technology, and product. Well beyond a resume, the employment application defines the candidate’s gap in work history and salary expectation, which you can explore in the interview. Use behavioral-based questions. For example, if you are hiring wait staff for your restaurant, you can ask, “Define what hospitality is and what it means to you”. If the candidate can’t answer correctly, it’s time to cut the interview short. • Use multiple interviewers. I know it’s tempting to offer a position on the spot to a seemingly amazing candidate, but make sure you include one or more qualified interviewers on your team to get other perspectives. This is critical in making a smart hiring decision. • Don’t skip reference checks. Employers are cautioned to only provide dates of employment, position held, and rehire status in a reference check. That said, you can often speak with the candidate’s previous manager and describe the position which you are considering for their ex-employee, and ask if they think it is a good match. This often leads to further discussion that may be helpful in your hiring decision. Google the candidate’s name and see what surfaces. You are not permitted to ask a candidate for access to their social media such as Facebook, but you can often find useful information about the candidate on Twitter, LinkedIn, YouTube, Blogs, or Pinterest. I once Googled the name of a final candidate and the first search result was a booking picture with a supporting article on the candidate’s conviction of a criminal act, which by the way was not noted on the employment application. I recommend you wait until after you’ve met a candidate face to face, before reviewing social media, as you will be less likely to be accused of making a hiring decision based on protected characteristics found on a social network profile. Consider using a third party background check company to round out your search process. Lastly, trust your instinct. You know that feeling, when the hair stands up on the back of your neck. It’s your gut communicating something is just not right. Even if everything appears amazing on the resume and the candidate is a superb interviewer, be careful to act on your feelings and be thorough with your research on the candidate. Hire in haste, repent in leisure…take the time up front to get it right, so you don’t have to spend time thinking about what went wrong after the fact if you made a mistake in the hiring process. Written by Jan M. Smith Inland Management Group,




infield Christian School is hosting a Campus Preview on Friday, May 10 featuring studentled tours for all visiting families. This is an open opportunity for the community to get a closer look at what a Christ-centered college prep school has to offer. “Most parents dream of their children going to college, and it is important to think strategically about the path that gets them there,” said Tammy Whitfield, Admissions Director, Linfield Christian School. “On average, 97% of our graduates go on to college, and not just small local colleges or Christian Universities. Linfield graduates are at some of the finest universities in the country. I want the community to see our campus, meet our students, and understand the difference a Linfield education can make in their child’s trajectory.”

OFFERS THE COMMUNITY AN INSIDE LOOK Whether parents are shopping for a school for next year or for five years from now, the purpose of this Campus Preview is to offer a comfortable and casual way to take a closer look at Linfield. To that end, Ms. Whitfield has empowered the students to lead all visitor tours. “The best representatives of Linfield are the students themselves. They are not salesmen. They are unscripted. I feel perfectly comfortable having the high school students provide the tours for visiting families.” Linfield Christian School’s Campus Preview will take place on Friday, May 10. Ice cream and refreshments will be served. Tours begin at 6:30PM and will be given by current Linfield students. RSVP to Becky Swanson, To learn more about Linfield Christian School, visit www.

THIRD DISTRICT ECONOMIC DEVELOPMENT FORUM 2013 JUNE 5, 2013, 7-10AM • SOUTH COAST WINERY RESORT & SPA With over 450,000 residents in the Third District, public safety, infrastructure and community services are vital to its economy. The 2013 Third District Economic Development Forum will highlight accomplishments within the district from the past year as well as our plans for the future. Please pre-register by June 3 at www.rivcothirddistrictforum. org. Pre-sale tickets are $45 and $55 at the door. Seating and space are limited. For more information or general questions, please contact 951-201-1540 or When registering, please specify your Chamber, the Temecula Valley Chamber of Commerce.

28 | TEME C UL A TODAY | MAY • J U N E 2 013

Speakers Dr. G Richard Olds, Dean, UCR, School of Medicine Jay Orr, Riverside County Executive Officer Jeff Stone, Riverside County Third District Supervisor



MAY • J U NE 201 3 | T E ME CULA TODAY | 2 9





hat better time to start a new business or expand an existing business than in the spring! With the changing seasons come new opportunities, making it a prime time to take advantage of all the workshops, seminars, and networking events the Temecula Valley Entrepreneur’s Exchange (TVE2) has to offer. Did you know that May is the month of the entrepreneur? At TVE2, our knowledgeable staff and partnering organizations are here to assist every entrepreneur and business owner in reaching their goals. All the workshops presented by the TVE2 Regional Resource Center are free and open to the public. Perhaps you are interested in learning new software or an application that could greatly benefit your business, or maybe you want to dabble in the exciting world of patents and selling to government. TVE2 offers a wide range of workshops and seminars that address the topics business owners want and need to know. We’ve made it easier than ever to stay up-to-date with TVE2. Information about all our upcoming workshops is conveniently located online at By visiting the TVE2 calendar, you can view upcoming events, read program descriptions, register for an event, and even save the events to your Google calendar. Also, while you’re there, sign up for our mailing list and receive weekly newsletter sent directly to your email inbox. We understand how busy your life can be; that’s why we strive to make it easy for you to stay connected with TVE2. In the start-up scene, April was an exciting month as new additions and funding campaigns ignited innovation and creativity at theTVE2 Business Incubator. TVE2 welcomed our newest Incubator Client company- iWARE Industries, Inc., a manufacturing company that sells and ships handsfree iPad™ module accessories to anywhere in the world, improving the quality of life for people that use it. Visit 3 0 | TEME C UL A TODAY | MAY • J U N E 2 013 for more information on iWARE Industries, Inc. Additionally, TVE2’s first Client Company, NZN Labs, launched their Indiegogo campaign for their first product, LIT. NZN Labs Inc. creates thoughtfully designed wearable technology products and apps that encourage social engagement through sports by empowering users to track, share, and compare their most awesome active experiences in a whole new way. NZN Labs is the creator of LIT: Action Inspired Activity Tracker. You can learn more about LIT by visiting Are you feeling motivated by these success stories? Turn that motivation into action by applying to become a TVE2Incubator Client Company today. TVE2 is currently soliciting innovative early stage companies across all industries poised to expand their business, create jobs, and bring an innovative product to market within 2 years. TVE2 provides unlimited exposure to mentor networks and capital connections in addition to low cost collaborative space, free access to Verizon FIOS Quantum Wi-Fi, a one year membership to the Temecula Valley Chamber of Commerce, and free admittance to all TVE2Regional Resource Center workshops and seminars. The TVE2 Business Incubator Program will challenge your business and provide access to technology and high quality resources aimed at fostering your company’s potential to grow! Simply visit our website and click on Apply Now to submit an application. For more information about the Temecula Valley Entrepreneur’s Exchange (TVE2) and how you can get involved, please visit our website at, call us at (951) 506-5180, or email us at Don’t forget to LIKE us on Facebook: We look forward to assisting you with reaching your business and professional goals.



We work strictly for YOU, not for Wall Street. Have you ever wondered who your financial advisor really works for, You or the firm? Our goal is your success as an investor. We are backed by the strength & reliability of LPL Financial, The largest independent broker/dealer in the nation.* *Based on total revenues, Financial Planning Magazine, June 1996-2010

We invite you to contact us to schedule a free, no obligation consultation. Serving Main Street with Independent Advice 28544 Old Town Front Street, Suite 201 Temecula, CA 92590

(951) 694-3537 Securities offered through LPL Financial, member FINRA/SIPC. La Pointe Wealth Management is a separate entity from LPL Financial

CHAMBER CALENDAR MAY 2013 5:30-7:00pm – China Trip Orientation Night at Embassy Suites Hotel Temecula

Friday, May 3

Thursday, May 9

Wednesday, May 15

8:00-9:30am – Coffee Connection at TVCC

7:30am-10:00am – State of the City Address at Pechanga Resort & Casino

5:30pm-7:30pm –Mixer at The Law Offices of Rosenstein & Hitzeman, AAPLC

Friday, May 10

Saturday and Sunday, May 18-19

9:00-11:00am – Professional Development Series 2, Class 3 of 4 at Temecula Valley Entrepreneur’s Exchange

9:00am-4:00pm – Free Electronic Waste Event at Promenade Temecula Mall

9:00-11:00am – Professional Development Series 2, Class 4 of 4 at Temecula Valley Entrepreneur’s Exchange

Wednesday, May 22

7:30-9:15am – Morning Mixer at Embassy Suites Hotel Temecula

Tuesday, May 28

Tuesday, May 14

Tuesday, May 7

12:00-1:30pm – Power Networking Workshop at TVCC Wednesday, May 8

8:00-9:00am – Membership Committee Meeting at TVCC

12:00-1:30pm – Business Encounter Seminar at TVCC

Friday, May 24

11:30am-1:00pm – Ambassador Luncheon at Home Smart Real Estate

CHAMBER CALENDAR JUNE 2013 Thursday, June 6

Thursday, June 13

Wednesday, June 26

4:00-5:30pm – New Member Reception at TVCC

7:00-11:30am – Economic Forecast at Pechanga Resort & Casino

7:30-9:15am – Morning Mixer at Embassy Suites Hotel Temecula

Wednesday, June 19

10:00am Shot Gun Start – Wine Country Classic at Temecula Creek Inn

Friday, June 7

8:00-9:30am – Coffee Connection at TVCC Tuesday, June 11

12:00-1:30pm – Business Encounter Seminar at TVCC Wednesday, June 12

8:00-9:00am – Membership Committee Meeting at TVCC

5:30-7:30pm – Mixer at Amante & Associates Insurance Solutions, Inc.

Friday, June 28

Thursday, June 20

9:00-11:00am – SBDC “How to start your small business” seminar at TVCC

MAY • J U NE 201 3 | T E ME CULA TODAY | 31


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