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Michael Cahill

Myrna Crowther

Craig Campbell

Production Manager

Sr. Loan Officer




Jay young

Greg Martin

Robbie Roberts




Branch Manager

NMLS: 35431

Sr. Loan Officer

NMLS: 247169

NMLS: 632943

Sr. Loan Officer

NMLS: 632947

NMLS: 632945

Sr. Loan Officer

NMLS: 485399

41540 Winchester Rd. Suite A, Temecula, CA 92590 Š 2013 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly.owned subsidiary of a state.chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.. consumer credit lic no. MC21004; AZ Dept. of Financial Institutions. mortgage banker lic no. BK 0907334; CA Dept. of Corporations. lender lic no. 4130996; CT Dept. of Banking. lender lic no. ML.13649; D.C. Dept. of Insurance, Securities and Banking. dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation. lender lic no. MB.6760635; IN Dept. of Financial Institutions. sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation. supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation. lender lic no. 11058; Massachusetts Division of Banking– lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth. broker/lender lic nos. FR 0010163 and SR 0012527; Licensed by the New Hampshire Banking Department. lender lic no. 14553.MB; NJ Dept. of Banking and Insurance.lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division. lender license no. 01890; ND Dept. of Financial Institutions. money broker lic no. MB101786; RI Division of Banking. lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License. lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration. lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions.consumer lender lic no. 520.CL.49075.

41540 Winchester Rd. Suite A, Temecula, CA 92590

Phone: 951.676.5090 Fax: 951.694.0201 Email : Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.


Chairman of the board: Jeff Kurtz, Promenade Temecula First vice chairman of the board: Jerry Konchar, Pechanga Development Corporation Second vice chairman of the board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage Past chairman of the board: Isaac Lizarraga, Rancho Ford


In this Issue

26790 Ynez Court, Temecula, CA 92591

Vol.37 Is.4

Brian Connors, Southwest Healthcare System Tom DeMott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, CLB Local Media Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Jackie Steed, National Merchants Association

Management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director


SWC Legislative Council Chair — Dennis Frank; Consultant — Gene Wunderlich Membership Services Chair — Jim Mclaughlin, Morrison Mcnabb SC Manufacturing Council Chair — Jack Mobilia, Mobilia & Associates VYP Chair-Kaelan Sutherland, Sutherland Networks



4 Legislative Summit........................................ pg. 13 Travel................................................................... pg. 14 Valley Young Professionals........................ pg. 16 Student of the Year....................................... pg. 20 Legislative News............................................ pg. 23 Member News................................................ pg. 24 Referral Program.......................................... pg. 30 Cover Stories....................................................... pg.

Chairmans Elite Circle Members Platinum



President’s Circle

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

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Old Traditions New Opportunities City of Temecula


emecula’s slogan of “Old Traditions and New Opportunities” is alive and well and has been a top priority since day one. Temecula has strived to create a future enriched with higher educational opportunities, maintaining the highest levels of public safety, expanded job growth, a wide variety of retail, food and entertainment opportunities, and keeping well maintained roads, landscaped medians, and beautiful parks are at the forefront of our efforts. Community Special Events have become long time traditions that help to define who we are as a City and are important contributors to the high quality of life that our residents have come to know and love. The City has an experienced and long-standing team of professionals that serve the citizens and businesses of Temecula. The majority of employees live in the Temecula Valley and are deeply rooted in the community.

City Manager Led by City Manager Aaron Adams, the City Manager’s Office serves as the City’s executive office responsible to the City Council for implementing their priorities and objectives to effectively deliver exceptional services, projects and programs to the citizens of Temecula. The City Manager Department provides organizational leadership to City staff and operations, oversees the preparation and administration of a balanced annual budget, and implements all City Council policies, as guided by the Quality of Life Master Plan (QLMP).

Economic Development The Economic Development Department serves as the Community Liaison and Business Ombudsman to the public and all community stakeholders. Maintaining a strong focus on job creation by business attraction and business retention is an important part of Economic Development. The Temecula Valley Entrepreneur’s Exchange, a resource center and business incubator also focuses on growing local businesses. Economic Development also works closely with higher education institutions and creates/administers youth employment/intern programs for youth. 4 | Temec ul a Today | J u ly • Au gu st 2 01 3

City Clerk The mission of the City Clerk’s Department under the direction of City Clerk Susan Jones is to serve as the Clerk to the Temecula City Council by managing, disseminating and maintaining the public records of the City Council; maintaining custody of the City Seal; authenticating official papers and instruments requiring certification; providing technical and clerical services for meetings; keeping all ordinances, resolutions, rules, and regulations for all City agencies; and conducting all elections for the City of Temecula in accordance with the City Municipal Code and the laws of the State.

Finance The Finance Department, led by Director Jennifer Hennessy, prepares the City’s Operations & Capital Budgets along with the Five Year Forecasting. The Department also manages Police & Fire Contracts, maintains Operational Procedures/Policies, Risk Management, Revenue Management, and Financial Reporting.

Community Services Community Services led by Director Kevin Hawkins, provides a variety of programs that educate, entertain and enrich the community. The Community Services Department is dedicated to providing an award winning complement of recreational and cultural programs, community and human services and special events activities aimed at enhancing the high quality of life of our youth, adults, seniors and special needs population- we create community through people, parks and programs. The History Museum, Children’s Museum and the Community Theater are all administered through Community Services..



Public Works Public Works Director Greg Butler along with the entire Public Works Department provides quality services that support the infrastructure demands of the City of Temecula and enhance the safety, welfare and aesthetic environment of the residents, businesses and visitors. Public Works accomplishes this through the development and maintenance of City streets, sidewalks, traffic systems, bike lanes, parks, buildings, trails and drainage facilities; professional engineering oversight of public and private improvement projects; and implementation of erosion/ sediment controls and storm water quality measures.

Community Development Community Development, under the direction of Patrick Richardson, is a multi-disciplinary department providing a range of planning and development services to citizens, elected officials, appointed boards, commissions, and City Departments. This is accomplished by promoting positive community and economic development within the City. Additionally, they ensure that all development is consistent with the Municipal and Building Codes, the goals of the community, life safety, and neighborhood preservation. During the past two decades, the City of Temecula has committed itself to quality and excellence in every facet of what we do, from policy decisions to development design standards, public infrastructure, and overall customer service. Temecula has stayed focused on building a City that our citizens can be proud of! For more information on the City of Temecula, please contact Christine Damko, Economic Development Analyst at 951-693-3952 or

Experience Our Passion for People. Have you Heard?

Southwest Healthcare System offers new and expanded facilities to keep up with our growing communities. Bigger and better emergency departments, an expanded ICU at Inland Valley, and a brand-new Women’s Center at Rancho Springs. And we’re proud to provide you with excellence in heAlthcAre progrAms And services, including: • Weight-loss Surgery – Nationally Ranked Center of Excellence • Orthopedic Surgery – Hip, Knee and Total Joint Replacement • Women’s Continence Program for bladder control problems • Senior Program with special discounts and incentives • And so much more. Visit for a complete overview of our services.

Now that you know, come experience Southwest Healthcare System. Physicians are independent practitioners who are not employees or agents of Southwest Healthcare System. The hospitals shall not be liable for actions or treatments provided by physicians.



“Envision Jefferson Avenue” project wins Awards


he American Planning Association has announced that the City of Temecula’s “Envision Jefferson Avenue” project was awarded the Inland Empire Section 2013 “Education Award”. The APA Inland Empire Awards Program celebrates great planning work occurring throughout Riverside and San Bernardino Counties. The Program acknowledges quality in planning and hopes to increase public awareness of the planning profession and its achievements within the local community and region. The “Education Award” presented to the City of Temecula honors public outreach projects that use information, technology, media and creative public engagement strategies to educate the community and stakeholders about the value of planning and how planning can improve a community’s economic prosperity, visual character and overall quality of life.

The Envision Jefferson Avenue project has included extensive work with the community to imagine the future opportunities for the 560 acre Jefferson Avenue Study Area. In an effort to determine how the Study Area could revitalize and spark renewed community interest and private investment, the project team conducted a multipronged public outreach campaign, and a creative and engaging series of community-based visioning workshops involving a wide range of stakeholders. Community members learned about, and discussed, a full range of planning topics including urban design and placemaking, transportation and mobility, streets, open space, parks, housing, economic development, and economics/ market analysis. The outcome of this process was a vision and policy framework for the area; representative of stakeholders’, policymakers’, and the broader community’s needs and interests. “Public outreach and participation is exactly why the City of Temecula has grown into a great place to live and work,” stated Mayor Mike Naggar. “The current planning of the Jefferson Avenue area is another excellent example of citizen-city collaboration.” The Envision Jefferson Avenue project also won an honorable mention award for the Southern California Association of Governments 2013 Compass Blueprint Awards Program. Council Member Jeff Comerchero and Council Member Ron Roberts are leading the planning efforts as members of the City’s Jefferson Corridor Ad Hoc Subcommittee. “The City learned in our early days that great communities are created through outreach and citizen participation. I’m proud of these awards because they represent the tremendous public interest that exists for this area by Temecula citizens and stakeholders,” stated Council Member Ron Roberts. Council Member Jeff Comerchero added, “The City has held several visioning workshops with the community and one of the essential goals is to enhance the economic vitality within the Jefferson Avenue projectarea. The new plan will provide additional development opportunities which should encourage new growth. We’ll begin another series of public workshops this summer as we draft segments of the plan.” To learn more about the Jefferson Avenue Study Area, visit

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city Of temeculA: BiCyClE friEndly


s bicycling continues to grow in popularity, leaders in cities across the country, like Temecula, are embracing the environmental, financial and quality of life benefits that come with a population that likes to ride. This month, the League of American Bicyclists announced the latest round of Bicycle Friendly Communities (BFC) and the City of Temecula has been named a Bronze level BFC. “We are inspired when we see places like Temecula making bicycling safer and more convenient,” said Andy Clarke, President of the League of American Bicyclists. “We know that investment will be returned many times over in the health, environmental, transportation, and quality of life benefits of a thriving, attractive community.” The BFC program is transforming the way communities evaluate their quality of life, sustainability and transportation networks, while allowing them to benchmark their progress toward improving their bicycle-friendliness. With this impressive round, there are now 259 BFCs in 47 states across America. The Bronze level BFC award recognizes Temecula’s commitment to improving conditions for bicycling through investment in bicycling promotion, education programs, infrastructure and pro-bicycling policies.

Mike Naggar, Mayor of the City of Temecula and Member of the City’s Trails Ad Hoc Subcommittee stated, “I’m very pleased that Temecula is being recognized by the League of American Bicyclists for our work to enhance the City’s bike lanes and trails. We’ve budgeted half a million dollars over the next two years and we just hired a consultant last week to get started on closing all the gaps within our bike lane and trail network.” City Council Member Chuck Washington, also on the Trails Ad Hoc Subcommittee, added, “The plan is to ensure we have designated bicycle connections between all of our wonderful parks, schools, neighborhoods and shopping centers. We’re creating a viable, and healthy, way to travel around town without having to drive.” The BFC program provides a roadmap to building a Bicycle Friendly Community and the application itself has become a rigorous and an educational tool in itself. Since its inception, more then 500 distinct communities have applied and the five levels of the award – diamond, platinum, gold, silver and bronze – provide a clear incentive for communities to continuously improve. To apply or learn more about the free BFC program, visit .

MeDIA sPonsoRs

Scene Business


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emecula, California is located inland and approximately halfway between San Diego and Los Angeles. Often compared to Napa Valley, this is Southern Cal’s wine country and its warm, dry days and cool evenings make it ideal for wine making - and the outdoors! With a mid 70s daily average temperature, the summers are usually in the mid 80s to mid 90s (but occasionally in the low 100’s) and winters often average mid 60s to mid 70s during the day. Absolute bliss for sun lovers, the Temecula Valley is uniquely shaped. Separated from the Pacific Ocean by the Santa Rosa mountain range, mild beach air is funneled through the Rainbow Gap into the valley. It’s then drawn by the high pressure of the Anza Borrego desert air to the east, creating Temecula’s idyllic Mediterranean-type climate. February is typically Temecula’s wettest month, dropping only 2.86 inches of rain. The annual average here is just over 11 inches and there is almost no rain between mid-June through October. This gives you all the time you need for all Temecula has to offer. The Albert Hammond song is right - it never rains in California. Elevated 1,200 feet above sea level and almost equidistant to San Diego, Los Angeles, the Temecula Valley covers more than thirty square miles with nine golf courses, more than two dozen wineries (farming more than 3,500 acres of vineyards), breathtaking horse farms, hot air-ballooning and much more. Take a step back to the old west while in Temecula’s historical Old Town. Its (some original) 1890’s buildings, wood sidewalks and granite hitching posts will satisfy your need for history (be sure to check out the Old Temecula Jail) while the quaint antique stores, wineries and great al fresco dining spots around town will keep her happy. Founded in 1859, it is the only city in California to still retain its original Native American name. Located about an hour drive from three well known Southern California cities, L.A., San Diego and Palm Springs, means you can never run out of fun outdoor activities if you tried. Not to mention also being within approximately an hour from the ocean, summer mountain lakes and winter ski slopes. Need a little time indoors? Visit Temecula’s five-star, Pechanga Resort and Casino, built in 2001 and owned and operated by the Pechanga Band of Luiseño Indians. Costing over $260 million, the resort and casino covers nearly 600,000 square feet, is 13 stories, a 522 room hotel, seven different restaurants, night clubs, an 8 | Teme c ul a Today | J u ly • Au gu st 2 013

outstanding comedy club (trust me on this), an intimate concert venue and every other indoor entertainment you may desire. Don’t forget about the fifteen poker tables, sixty card tables and over 2,000 slot machines. Temecula has something for everyone from golfing to wine tasting, from Old Town charm to modern, state of the art homes, shopping malls and resort casino. All of this and over 300 sunshiny days every year put Temecula on our Top Ten list. Chamber of Commerce will host their semi-annual E-Waste Collection event located in the Promenade Temecula Mall parking lot on Saturday and Sunday May 18 & 19 from 9-4pm. During this event, we collect items such as computers, televisions, monitors, laptops, cell phones, VCR or DVD players, stereos, copiers, and fax machines.


story Announces 17 Art and Culture Must See and Do

in Temecula Valley Southern California Wine Country


emecula Valley Southern California Wine Country’s new “17 Art-and-Culture Must-See-andDo” list celebrates the valley’s multi-faceted culture and rich history with art and music in many forms. Creative destinations include Old Town Temecula, Temecula Valley Wine Country, and Pechanga Resort & Casino; all are great inspiration to immerse, experience, and stay.

Jazz concert series; the 2013 schedule includes Hiroshima, George Benson, Jesse Cook, Marc Antoine, and Keiko Matsui. Weekly signature wine-and-live-music afternoons and nights are also features throughout Summerfest. Winery venues include Bel Vino, Callaway, Cougar, Europa Village, Falkner, Leoness, Lorimar, Miramonte, Mount Palomar, Oak Mountain, and Wilson Creek.

TEMECULA VALLEY Southern California Wine Country – “Art and music in many forms celebrate Temecula Valley Southern California Wine Country, its multi-faceted culture, and rich history,” enthuses Kimberly Adams, Temecula Valley Convention & Visitors Bureau president and CEO.

3-Old Town Temecula Street Painting & Plein Air Festivals

1-Temecula Valley Balloon & Wine Festival Posters In Temecula Valley Southern California Wine Country (TVSCWC), the Temecula Valley Balloon & Wine Festival (TVBWF) kicks off the Summerfest season with colorful evening hot air balloon glows, morning hot air balloon lift-offs and flights, and tastings of Temecula Valley award-winning premium varietals and proprietary blends, music, concerts and live entertainment. An annual poster contest is also part of the tradition; the winning artwork becomes the year’s souvenir poster. Visitors can view posters from 1986 through the present at the TVBWF office in Uptown Temecula (weekdays, year-round, call ahead). The TVBWF office also sells festival posters (1998 to current) including posters printed on archival paper and signed by the artist. In its 30th year, the 2013 Temecula Valley Balloon & Wine Festival will be held May 31, June 1-2.

2-Summer Concerts at Temecula Valley Wineries In TVSCWC, the Summerfest season spans June, July, August, and Labor Day weekend. Throughout the Summerfest season, unique and welcoming, winery venues host great musical artists, concerts, and live entertainment. Monte de Oro, South Coast, and Wilson Creek host popular, summer concert series each year. Thornton Winery is legendary for its Champagne

Art enthusiasts (novice to aficionados) enjoy witnessing grand performance art in progress at the annual Old Town Temecula Street Painting Festival (June 21-22-23). More than 100 fine artists create vividly colored, large-scale, high-contrast murals on the asphalt of Main and Mercedes Streets at Town Square. Spectators, beginners, families, and children can experience the creative process first-hand by painting on the asphalt with pastels on 500+ smaller squares; the creative experience is free. Other on-site artists paint on small canvasses, outdoors throughout Old Town in the Plein Air Festival. The weekend in Old Town also includes the Temecula Art Festival with dozens of local fine artists displaying their works; and a local-student art exhibit featuring the works of exceptionally talented, aspiring young Temecula artists. Music inspires creativity and a festive atmosphere for the entire celebration of the arts.

4-Temecula Summer Art Day Camps Visitors are welcome to pre-register their children and teens for a variety of fun and popular, Temecula Summer Art Day Camps. Held on four consecutive weekdays, all visual-art day camps are coordinated through the City of Temecula Community Services Department. Also offered is a “Yes, You Can Draw & Paint Camp” for kids and adults.

5-Hot Summer Nights in Old Town Temecula Celebrated as Hot Summer Nights, live bands perform on patios and special stages throughout Old Town Temecula on Summerfest Fridays (July 12-19-26, and August 2-9-16-23-30). J u ly • Au g u st 201 3 | T e me cula Today | 9

Genres – including blues, tribute bands, reggae, Cajun/zydeco, ska, beach, big band, alternative rock, and country – provide a fun and lively soundtrack throughout the 12-block, historic, Old Town dining-shopping-entertainment district. Music fans can enjoy exploring Old Town shops and boutiques; dining in Old Town restaurants and bistros; and tasting quality Temecula Valley wines in Old Town wine tasting rooms.

6-Todd White Fine Art at Pechanga Resort & Casino The Pechanga Collection By Todd White includes 11 original, vibrant oil-on-canvas paintings by the internationally recognized creator of the official 49th Annual GRAMMY Awards artwork. Described as “Rat Pack meets Picasso,” each painting tells a story and depicts a lively, colorful, gaming scene; everyone having a good time together. Among the art pieces at Pechanga Resort & Casino are: “Full House” (in the hotel lobby); “No More Bets” (in the casino as guests enter from the hotel lobby); and a collection of three originals (“Snap Shot,” “Push It,” and “Peep It”) hung together in the lighted alcoves across from Kelsey’s restaurant.

7-Lorimar Galleries: Temecula Valley Wine Country & Old Town Temecula The tagline of Lorimar Vineyards & Winery is “A Fusion of Wine, Art, and Music.” And so it is that the Art Gallery at Lorimar Winery features the works of talented local creatives including artist Jami Tobey; fine art photographer Robert Kaler; photographer Heather Van Gaale; and metal artist Eric Burnett. The Gallery at Lorimar in Old Town Temecula features monthly art exhibits like local photographer Bodhi Smith. Also at Lorimar in Temecula Valley Wine Country is live music (Fridays, Saturdays, and Sundays); fun and intriguing tours daily (some include music and art); and wine tasting daily. Lorimar in Old Town Temecula also offers wine tasting daily.

8- Art with Grapeline Wine Tours Wine tours out among the vineyards in Temecula Valley Southern California Wine Country and customizing group excursions are among Grapeline’s specialties. For groups by advance arrangement, Grapeline welcomes the opportunity to incorporate Temecula Valley fine art experiences with a day that includes winery touring, wine tasting, and dining with vineyard views.

9-Dorland Mountain Arts Colony Dorland Mountain Arts Colony is an internationally recognized haven providing secluded working retreats for professional, emerging, and aspiring visual artists, writers, composers, and musicians. Set on 340 acres along a ridge overlooking the Temecula Valley, Dorland occupies 10 acres with the remaining land existing in its rustic, natural beauty. For occasional Open Studio events, Dorland invites the public behind the gates to walk the grounds, and enjoy music, food and mingling with creative people. 10 | Tem ec ul a Today | J u ly • Au gu st 2 013

10-Luiseño Basket-Artistry inspired Fountain in Old Town Temecula Located in Temecula Town Square Park at the base of the Mission-revival style Temecula Civic Center, the fountain inspired by Luiseño basket-artistry is a landmark in Old Town Temecula highly popular for photo opportunities. The 20foot diameter bowl is covered in mosaic tile to resemble the exceedingly tight weave and renowned, beautiful textural design of a Luiseño grass-woven basket. Symbolizing the Temecula and Murrieta rivers combining, two granite walls flank the fountain with the water flowing into the bowl; the water feature is 60 feet end-to-end. The fountain was designed by local artist, Christopher Pardell who also designed the “Letters From Home” bronze sculpture at Temecula Duck Pond Park.

11-Historical Old West Walking Tour of Old Town Temecula The first travelers to Temecula along the Southern Emigrant Trail into California were trappers, hunters, and explorers, followed by gold prospectors. In 1858, Temecula became one of the stops along the Butterfield Stage Route. Then in 1882, the first railroad line was completed and a new town site was established; that site is the location of Old Town Temecula today. Some repurposed structures built during the railroad years still exist. A stop at the Temecula Valley Visitors Center in Old Town (Third Street and Mercedes; adjacent the Old Town free parking garage) secures visitors a ‘free’ self-guided Old Town Temecula Historic Walking Tour map/brochure.


Originally a storehouse and store, the circa 1890 Welty Building later became a hotel with a bar, pool tables, slot machines, and a boxing ring where American heavyweight boxing champions Jack Dempsey and Jack Sharkey reportedly sparred. Today, the structure is home to Temecula Olive Oil Company. Across the street, the historic 1891 Burham Store (later Temecula Mercantile) is now The MERC, a club-style performance space with a small art gallery. On the same block, the 1914 First National Bank of Temecula is now The Bank Mexican Restaurant. The historic walking-tour brochure includes additional historic properties.

12-History of Temecula Mural in Old Town Temecula Located in Old Town Temecula on Sixth Street between Old Town Front Street and Mercedes, the “History of Temecula” mural by local artist Robin Golden spans nearly the full length of the block. The hand-painted artwork chronicles Temecula Valley history including Temecula’s Butterfield stagecoach days; the era of the California Southern and Santa Fe Railroads; Temecula’s Old West Glory days of cattle drives from the back country; and today’s picturesque rolling hills of vineyards with colorful hot air balloons in flight. While the mural is available for viewing 24-7, on Saturday mornings it is the backdrop for the popular California-certified, Old Town Temecula Farmers Market where


cover local chefs and slow food enthusiasts shop for fresh, local seasonal fruits and vegetables (including avocados and citrus year-round), artisan foods, and fresh-baked goods.

13-Old Town Temecula Gateway Arches At the Northern and Southern boundaries of the historic Old Town Temecula dining-shopping-entertainment district, granite columns support ironwork arches with designs depicting the history of Temecula. Designed and created by local ironwork artist Bob Morris, the arches stand as hallmarks to the establishment of the first U.S. Post Office in Temecula in 1859. The history depicted via intricate cutouts in the iron reflects Temecula Valley’s cattle ranching days (1800s until the 1960s) when Temecula’s Old West lifestyle flourished. A short walk from the Old Town Northern Gateway Arch is the “They Passed This Way” monument. The locally quarried, 150ton granite memorial is a tribute to brave explorers and pioneers who traveled through Temecula in the years as the American West was settled. Etched in the stone are dozens of names – like legendary scout Kit Carson and mountain-man Jedediah Smith. Nearby, the Temecula Valley Museum honors key stories through exhibits spanning the Luiseño Native Americans 10,000 years in the valley to modern day. On occasional Saturdays and by advance reservation for groups of 10 people or more, the museum provides docent-guided, Old West walking tours. While walking Old Town, participants learn historical facts about Old Town’s oldest landmarks and most colorful characters.

14-The Vault at The Bank Mexican Restaurant The historic 1914 First National Bank of Temecula is now The Bank Mexican Restaurant popular for its authentic Mexican food and friendly, casual atmosphere. By advance reservation, guests may dine in the historic, walk-in Vault (up to 6 guests for lunch or dinner). The Vault features a life-size, 3-dimensional, hand-painted mural by local artist Jill Roberts. The artwork is 1914-inspired and includes items such as safe deposit boxes, ledgers, and an alarm. The Bank’s history includes the first bank robbery in the region in 1930. The local Temecula Gunfighters reenact the great robbery each year in May for the Old Town Temecula Western Days celebration (May 17-18, 2014).

15-Old Town Temecula Community Theater Central to the historic, 12-block, entertainment-diningshopping district is the 361-seat, state-of-the-art Old Town Temecula Community Theater. The performance space offers excellent sightlines and exquisite sound from every seat. The Theater’s quality arts and entertainment include local theatrical productions (Grease, Anything Goes). Concerts feature a variety of genres (Hotel California Salute to the Eagles, Stony B Blues Band, Jimmy Dorsey Tribute Big Band). Dance productions span contemporary to classic, ballet companies. The Old Town Theater


also presents excellent holiday performances like Tchaikovsky’s beautiful, beloved ballet The Nutcracker; and A Christmas Carol: The Musical telling the uplifting tale of Scrooge’s transformation and goodwill.

16-The MERC and Gallery at The MERC Adjacent to the Old Town Temecula Community Theater, the historic 1891 Mercantile Building is now The MERC. The front room is Gallery at The MERC, hosting the works of talented, local artists. At the back is The MERC’s club-style performance space; its tall 19th century brick walls make for excellent acoustics. Sunday afternoons showcase classical chamber performances; Thursday evenings notable jazz artists take to the stage; first and third Saturdays of each month feature Country Music ala Temecula Opry style; and the last Sunday evening of each month, Broadway-style Cabaret acts entertain the intimate club’s 50 guests.

17-Iron Art Sculptures East of Vail Lake Highway 79 south is part of the scenic Palms to Vines highway that links Palm Desert with Temecula Valley Southern California Wine Country. East of Vail Lake are massive iron art sculptures. The attention-grabbing accents along the byway were torched and hammered by sculptor-designer Ricardo Breceda. Among the artworks is a large stagecoach and three giant horses galloping and jumping; the artistic detail extends to the horses’ flowing manes and tails created from thin strands of twisted metal. Also along the Palms to Vines route is Temecula Olive Oil Company’s Olive View Ranch. By advance reservation, visitors may tour the olive ranch and learn of the growing, harvesting, and pressing of olives to produce fresh, full-flavored, 100% extra-virgin Temecula Olive Oil. *Information is believed accurate but may be subject to change. The Temecula Valley Convention & Visitors Bureau, the region’s official tourism marketing organization and resource for visitors is online at; “Temecula Valley Southern California Wine Country” on Facebook; and @Visit_Temecula on Twitter. The Temecula Valley Visitors Center in Downtown Old Town Temecula (Third Street and Mercedes, adjacent the free Old Town Temecula Parking Garage) is open 7 days. For visitor information and assistance, call 888/363-2852 or 951/491-6085

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2013 wOmen in Business:

“transforming thE ordinary into thE Extraordinary; a woman’s touCh in today’s BusinEss”. Announcing secured keynote speaker, Marala Scott, Oprah Winfrey Ambassador of Hope. Thursday, September 12, 2013 8am - 5pm South Coast Winery resort & Spa 34843 rancho California road, Temecula The 7th Annual Women In Business event will take place at the beautiful South Coast Winery Resort & Spa. Join the TVCC for an event that focuses on providing an arena for women to network with each other, find resources, mentor others and receive additional education and support.

Her efforts earned her the unique honor of being named an Oprah Winfrey’s Ambassador of Hope recipient, in addition to being named one of The Sunny 95’s 20 Outstanding Women You Should Know. You don’t want to miss out on this “must” event that brings hundreds of women back year after year! We look forward to seeing your business represented at this great event. Many sponsorships are available. Be on the lookout for more information. If you are interested in participating as a sponsor, exhibitor or event guest please contact Jennifer Cloud at or (951) 676-5090.

This year’s event offers you the opportunity to hear five incredible business women speakers including our keynote speaker, Marala Scott. Marala is a Multi Award-winning Author, Inspirational Speaker and Leadership Advocate who spends her time Teaching to Forgive, and Inspiring to Live.

2013 legislAtive summit:

“finding Common ground in an unCommon politiCal world”. The 9th Annual Legislative Summit will be held on Thursday, October 10, 2013 at South Coast Winery Resort & Spa from 7:30 a.m. to 9:30 a.m. The event is an annual forum that gives business and local leaders the opportunity to meet with peers and state policy experts to focus on priority legislative issues facing California business. By attending the Legislative Summit you become a part of the voice to State Legislators. Specifically, you will: • Receive information from those closest to the action. • Learn about the budget and the likely impact on you. • Get insights on current issues affecting our state. • Become a better advocate with tips and information you can use to make your voice heard. For more information please contact Jennifer Cloud at jennifer@ or (951) 676-5090. J u ly • Au g u st 201 3 | T e me cula Today | 13


news High Stakes Happening at the Annual


Monte Carlo Extravaganza!

ou are not going to want to miss this year’s Monte Carlo Extravaganza! This year’s event will take place Wednesday, September 18, 2013 at Wilson Creek Winery from 5:30 to 8:30pm. Feed your senses with the sights, sounds, and tastes from our local restaurants. Try your hand at Poker, Black Jack or Texas Hold ‘Em. Attendees will also have the chance to win a Grand Prize that will be given away at the end of the event! Tickets are $25 pre sale which includes $200 in play money. Tickets will be sold at the door for $30 but includes only $100 in play money, so get your tickets early!

This event offers you a great opportunity to market your business to over 400 attendees. We have many levels of sponsorships available. Sponsorship provides exposure of your company to many local businesses. If you are interested in making sure your business is recognized at this event, contact the Chamber to find out how at 951-676-5090 or

Travel with the Chamber in 2014 to China! Don’t miss out on this amazing travel deal! April 1 – 9, 2014 Back by popular demand, the Temecula Valley Chamber of Commerce is hosting the incredible trip, Mission to China! The Chamber will once again partner with Citslinc International Inc., who works with over 800 chambers in the US and Canada to send over 20,000 people annually to visit China. During this tour you will visit memorable sites, both ancient and modern, and enjoy a multitude of unforgettable experiences. Trip highlights are Beijing, Tian An Men Square, The Great Wall, Lingering Gardens, Suzhou, National Embroidery Institute, Hangzhou and Shanghai. The Mission to China trip will have you departing on April 1, 2014 and returning on April 9, 2014. The cost of this 9-day trip is $2,300 per person based on double occupancy. There is an optional tour for additional $500 to Xi’an to see the Terra Cotta Warriors. Trip amenities include three meals a day, roundtrip international airfare, 5-star or 4-star hotel accommodations, transportation to & from the LAX airport, deluxe tour bus, English speaking tour guides and admission tickets to tourist attractions. 14 | Tem e c ul a Today | J u ly • Au gu st 2 01 3

Register today for this amazing trip! A $250 deposit is due at time of registration. The trip deadline and full balance is due by December 20, 2013. Hurry and make your reservation! Space is limited! For more information, please contact the Chamber office at (951) 676-5090.



SET YOUR TRAVEL PLANS WITH US! Join us on Tuesday, August 13, 2013 - 6:30 PM for a Travel Presentation on our 2014 Trips.

Discover Tuscany March 18-27, 2014 Italy awaits you, a land rich in history, culture, art and romance. On this special journey you will enjoy walking tours in Italy’s most charming towns, visit magnificent historic monuments, and sample mouth-watering cuisine & wines. Travel with ease knowing that Collette Vacations has selected the best hotels, restaurants, and tour guides for your trip. The Discover tour will have you departing on Tuesday, March 18, 2014 and returning on Thursday, March 27, 2014. The cost of this incredible trip is $3,449 based on double occupancy. Book early and save $250 per person! Price includes: Round Trip Air from San Diego Int’l Airport and Hotel Accommodations. Not included in price: Cancellation waiver and Insurance of $220 per person. During your vacation you will visit Rome, Assisi, Basilica of St. Francis, Montecatini Terme, Siena, San Gimignano, Winery Tour, Florence, and have a Tuscan Feast. Also included with the trip are 13 meals: 8 Breakfasts, and 5 Dinners. The deadline to register is September 12, 2013. A $250 deposit is required to Jennifer Cloud at (951) 676-5090 or jennifer@ For more information on this trip go to the Chamber’s website at

Shades of Ireland July 27 - August 5, 2014 The Emerald Isle, a land renowned for its “forty shades of green,” is filled with rolling hills, warm people, stately castles and rollicking fun. Visit Dublin, Waterford, Killarney and Limerick as this comprehensive tour introduces Ireland’s natural beauty, rich history and most importantly, its hospitable culture. The tour will depart on Sunday, July 27, 2014 and return on Tuesday, August 5, 2014. Book early and save $250 per person! The cost of this incredible trip is $3,749 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport and Hotel Accommodations. Not included in price: Cancellation waiver and Insurance of $220 per person. During your vacation you will join in the festivities as a guest at a traditional Irish Night, travel the Ring of Kerry, one of the world’s most beautiful coastal routes, meet an Irish family during a visit to a working Irish farm, sample homemade tea and scones while they explain their everyday life, behold the spectacular beauty of the Cliffs of Moher, and experience an overnight on the grounds of a castle and experience old Ireland at its finest. The deadline to register is February 21, 2014. A $250 deposit is required to reserve your spot. For detailed trip information or for any questions please contact Jennifer Cloud at (951) 6765090 or For more on the trip visit the Chamber’s website at

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Valley Young Professionals Protect Yourself Form Identity Theft


ineteen people each minute become victims of identity theft. It can take months to undo the damage done to your identity and credit. Don’t become a wily thief’s next victim- follow these tips to protect your identity.

7 ways to keep your information secure • Guard your privacy. Don’t share personal information (e.g. your address, phone numbers, social security number, date of birth or birth place) on social networks. And, don’t fall prey to scams that ask for personal information over email. • Install security features. If you keep personal or financial documents on your computer, install a firewall, use an anti-virus and anti-spyware software, use a secure wireless network and make sure your browser is always up-to-date. • Keep your personal and financial information secure. Whether you keep it in a filing cabinet or online in the cloud, make sure you secure it with a key or a strong password. • Always use strong passwords online, and change them periodically. • Shred what you don’t need. Destroy documents, bills, receipts and junk mail that you don’t need, especially if it contains your personal information. • Check your mail. Never leave mail in your mailbox for a long

period of time. If you’re going on vacation, request a hold from the U.S. Postal Service to stop mail deliver until you return. • Keep an eye out for unauthorized activity in your bank and credit card accounts. Online banking makes it easy to check your activity as often as you wish. Also, be sure to check the information on your credit report to make sure it is correct.

What to do if your identity has been stolen Having your identity stolen can be a scary experience, but if you act quickly, you can limit the impact on your credit. Here’s how: • Place a fraud alert on your account through the three credit reporting companies- Equifax, TransUnion and Experian. Fraud alerts are active for 90 days; after that, you’ll have to reactivate the alert if you fell it’s necessary. • File a report with your local police department. • File an Identity Theft Report using the tools available on the Federal Trade Commision’s website at • Contact your bank, credit card companies and loan companies to poalce a fraud alert on your account or close your existing accounts. ** Source: 2013 Buffini & Company Written by: Jennifer Rasmussen, Commerce Bank of Temecula Valley

July’s Featured Member Jason Hope – JD Promotions


ason Hope owns JD Promotions a “one stop shop” when it comes to your businesses promotional product needs. Their tagline is “We Get Your Name Out There!” and they do that by working with each of their client’s, from concept to completion, on all their marketing needs. They have access to over 800,000 products and can put the client’s logos on anything they can think of. Jason’s passion is absolutely service. Not only do you deal with the owner directly, but he also delivers most orders personally and he makes himself available 24/7. Jason has been a member of VYP for 3 years and was awarded “2012 Valley Young Professional of the Year”. Jason talks about his experience with VYP, “I learned so much about myself and have become a better person as a result of VYP. Not only did I get to meet and work with so many amazing non-profits like: Oak Grove, Assisteens, Project Touch, Rancho Damacitas, Susan G Komen and Habitat for Humanity, I also met so many amazing and like minded professionals like myself. I have since had the pleasure of doing business with many of them as a result of getting to know each other while networking at all of our VYP events and functions. ”

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news Valley young Professionals news bUSiNESS

OAk grOve yeArly rOOm decOrAtiOn VYP is now accepting donations for the yearly Oak Grove Room Decoration Project. Every year VYP members volunteer a weekend to redecorating a whole room for a lucky child at the Oak Grove Center for Education, Treatment & The Arts. The kids pick the theme and VYP goes out and gets the paint, new desks, bedding and decorations to make a new special place for these deserving kids. It’s a great civic project that our members enjoy being part of. If you are interested in volunteering please email Tiffany Clark at or call (951) 676-5090. To donate to the cause please go to and click sponsorship. You can donate as little as $10. Every donation helps and is greatly appreciated.

August’s feAtured memBer

KaElan suthErland – suthErland nEtworKs


aelan has been a member of VYP for almost 2 years and is the 2013 VYP Chair. Kaelan says VYP has helped her to make some great connections as well as meet some great people, who she calls friends, in the process. Kaelan Sutherland has been with Sutherland Networks as the Vice President of Sales & Marketing since October of 2011. Coming into Sutherland Networks, Kaelan recognized the vast majority of underserved local small businesses and saw a great opportunity to provide flexible, cost effective phone and network services. “We want our clients to be able to choose among various solutions that fit their individual organizations and that can support their needs to grow and change. The goal is to offer clients a range of services, applications, and support options from which to choose. Then, allow them to determine the allocation of time given to focus on the technology driving their business. Particularly in this economy, SMB’s are not in the position of paying for anything that is not necessary at the moment. Pay-as-you-use is certainly the way to go.”

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news TVCC Board Nominations Now Being Accepted


he Temecula Valley Chamber of Commerce is seeking candidates to be considered for serving on the 2013-2015 Board of Directors. Candidates who are interested in furthering the Chamber’s mission with their time, energy, expertise and passion should complete the required Board of Director Nomination Form by August 16, 2013. Alice Sullivan, President/CEO of the Temecula Valley Chamber of Commerce added, “Our Board of Directors is a hard-working, passionate group of business leaders. Serving on the Board of Directors allows members from the business community to have a voice in Chamber policies while serving this community we want to see thrive.” In

addition to attending regular monthly board meetings, each member of the Board of Directors is required to serve on at least one committee. Committees include: Membership, Legislative Advocacy and Special Events. Criteria: All candidates must be members of the Temecula Valley Chamber of Commerce for a minimum of one year and have served as an active member of a TVCC committee and/or other local non-profit organization. Only TVCC members can nominate a board of director candidate. Ballots will be sent to Chamber Membership for voting. To request a nomination application, please contact Alice Sullivan at (951) 676-5090 or

WISHES TO ANNOUNCE THAT AFTER 40 YEARS WE HAVE MOVED TO TEMECULA We invite all Jewish families and inter-faith families to join us for Shabbat services on Friday nights at 7:30 p.m. followed by an Oneg Shabbat and Saturday mornings at 10:00 a.m. followed by a Kiddush lunch. Visit us to learn about our warm and friendly community.

WE ARE LOCATED AT: 26790 Ynez Ct. Suite B Temecula, CA 92591 (just east of Ynez Rd. in the Temecula Valley Chamber of Commerce Building) 18 | Tem ec ul a Today | J u ly • Au gu st 2 01 3 013

For information call 951-679-0419



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to the 2013 Students of the Year


he Temecula Valley Chamber of Commerce is proud to announce six outstanding Temecula students as 2013 Student of the Year. Each of these students received a college scholarship valued at $1,600 from the Temecula and Murrieta business community. The students and their families were treated to a formal breakfast at Sizzler Restaurant in Murrieta. The students were commended by numerous business sponsors and were each awarded plaques and certificates from Local, County, State and US dignitaries.

Every year, the Student of the Month recipients compete through a rigorous application and essay process to be selected as the Temecula Valley Chamber of Commerce Students of the Year. The Student of the Month Program has honored students in Temecula since 1992 and is chaired by business woman Sally A. Myers. All gifts, meals and scholarships are donated by the generosity of the business community.

The 2013 Students of the Year are: • • • • • • • •

Chaparral High School: Sarah Zdanowski Great Oak High School: Megan Bernhard Linfield Christian School: Jacob Story Rancho Christian High School: Natalie Shadle Rancho Vista High School: Michael Sanchez Susan H. Nelson High School: Alexa Hollander Temecula Preparatory School: Spencer Shadley Temecula Valley High School: Kirsten Wilshire

The Student of the Year Breakfast would not be possible without the many sponsors that contribute to the program. The Temecula Valley Chamber of Commerce would like to thank the sponsors for recognizing the importance of education and the community.

2013 Student of the Year Scholarship Sponsors: Abbott Vascular Commerce Bank of Temecula Valley David Neault Associates, Inc. First Citizens Bank Granite Construction Company Kuebler & Associates, CPA Leslie A. Doherty, CPA Milgard Windows & Doors

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Nimmo Construction Pacific Western Bank Paradise Chevrolet Cadillac Promenade Temecula Rancho Family Medical Group Southwest Healthcare System—Rancho Springs Medical Center Toyota of Temecula Valley Up On The Roof, Inc

2013 Student of the Year Gift Sponsors: California Bank & Trust Costco Temecula CR&R Environmental Services Foldflops The Linfield Christian School Nash Dental Care Pacific Marine Credit Union Promenade Temecula Southwest Healthcare System Tulips, Trophies and Treasures Walmart Temecula The Chamber would also like to thank the sponsors who contribute to the monthly Student of the Month breakfasts. It is with your generous support that the program has continued for 21 years.



A special thank you to the media sponsors for assisting in promoting this event. 2012-2013 Media Sponsors: City of Temecula Council Member Chuck Washington Mayor Pro Tem Maryann Edwards CR&R Environmental Services Group One Production LPL Financial Mario Lopez Photography Temecula Valley Chamber of Commerce Temecula Valley Unified School District

2012-2013 Student of the Month Breakfast Sponsors: Azusa Pacific University-Murrieta Regional Center Bank of America Merrill Lynch California State University San Marcos California Bank & Trust David Neault Associates, Inc. Hospice of the Valleys Jerry W. Hizon, MD Julie Ngo—State Farm Insurance Agent Pacific Marine Credit Union Pacific Western Bank Paradise Chevrolet Cadillac Professional Hospital Supply Rancho Ford Riverside County Office of Education Rotary Club of Temecula Sizzler Restaurant Stadium Pizza Toyota of Temecula Valley Walmart Temecula

2012-2013 Student of the Month Gift Sponsors: Brunswick Cal Oaks Bowl California State University San Marcos Carls Jr. Castle Amusement Park Clear Blue Promotions French Valley Café In-N-Out Burger Jersey Mike’s Subs

Sponsorship opportunites are available for the 2013-2014 Student of the Month Program. For more information on how to be a part of this amazing program, please contact Brooke Nunn at (951) 676-5090 or

La Masters of Fine Jewelry Lake Elsinore Storm Baseball The Lazy Dog Café McDonald’s Mulligan Family Fun Center Promenade Temecula Richie’s Real American Diner Robinson Printing Signature Farms Sizzler Restaurant Stadium Pizza Temeku Cinemas Texas Road House

The Chamber would like to convey their sincere gratitude to the many dignitaries for supporting this program: Assemblywoman Marie Waldron, 75th District Assemblywoman Melissa Melendez, 67th District Congressman Duncan Hunter, 50th District Congressman Ken Calvert, 42nd District Council Member Chuck Washington, City of Temecula County Supervisor Jeff Stone, 3rd District Karen Raftery, President Linfield Christian School Kenneth Young, Riverside County Superintendent of Schools Mayor Pro Tem Maryann Edwards, City of Temecula Senator Joel Anderson, 36th District Timothy Ritter, TVUSD Superintendent

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chamber A gift that means


Honored at all shops, restaurants, eateries, theatres and department stores. Employee Incentives and Milestones • Promotional Incentives • Business Gifts Holiday Gifts

One card fits all. Defining

Gift givin g

40820 Winchester Rd. | Temecula, CA JCPenney • Sears – And over 150 shops and restaurants Visit us on

Text TEMECULA to 55800 to receive mobile alerts. Message and data rates may apply.

22 c ul a Today | J u ly • Au gu st 2 01 3 2 2 | Tem e ec 013




in Old Sacramento


f we were playing basketball, this period would be the half-time show in Sacramento. Except it’s not basketball, there is no show and the stakes are much higher especially for business owners in our region and across the state. Rather than half-time, this mid-point delineation in Sacramento is known as cross-over, the time when bills must be passed from their house of origin if they’re going to have a chance to become law this year. That means if a bill was introduced in the Assembly, it must have passed all its required committee votes as well as a vote on the Assembly floor and now gets handed off to the Senate to see what they want to do with it. Senate bills come the other way and now must undergo the same process in the Assembly. If the Senate completely agrees with the Assembly version (and vice-versa), the bill then heads to the Governor for his approval or veto. If one body wants to make changes to the other house’s bill, then it has to go back to the first house to see if they agree with the changes made. If you’re not confused yet, I’ve got a great chart of this process with arcane symbols and arrows pointing every which way guaranteed to overcome even the most tenacious insomnia.

year bills, some will just disappear and others will return in some other form. Remember that the Southwest California Legislative Council, and most of our legislators from Southwest County, are laboring against a Sacramento Super-Majority. Most of these legislators have had little or no real-life business experience and have no idea what you do on a daily basis to produce a product or service and meet payroll while dealing with the steaming piles of regulation and taxation that regularly emanate from the bowels of our statehouse. To notch up a win under these circumstances is a tribute to the power of statewide coalition efforts by the SWCLC and similarly minded business groups who occasionally prevail. To view the mid-term report card on Sacramento business bills, please visit . You are invited to join us for our Council deliberation at noon on the 3rd Monday of every month. This year’s meetings are being hosted by the Lake Elsinore Valley Chamber of Commerce at the Ortega Adult School, 520 Chaney Street in the west side conference center. We’re fighting for your business too.

Of the more than 2,200 bills introduced this year, your Southwest California Legislative Council has adopted positions on 81 state bills. These positions were adopted based on the Council’s consensus of which bills were likely to benefit local business owners and which would cause harm, cost you money or force you out of business or out of state. Of those 81, we have tabulated the vote records on 42 and the SWCLC has posted ‘WINS’ on 25. This includes 10 bills we supported that have made it through to the second house and 15 bills we opposed that didn’t. Unfortunately we also posted ‘LOSSES’ on another 17 bills - bills we opposed that will be bad for business but passed anyway. That means we have 27 bills that we will be focusing on during the second half of the session to lobby on your behalf for the continued passage of the ‘good’ bills and defeat of the ‘bad’. Of the remaining 39 bills, some will become 2 J u ly • Au g u st 201 3 | T e me cula Today | 2 3



New Members: a very special welcome 3 Cord Marketing, LLC

Jerome Mikulich 40335 Winchester Road, Ste. E123 Temecula, CA 92591 (951) 816-9966 CATEGORY: Marketing

A Fresh Start Bankruptcy and Debt Reorganization Center Ivan Trahan 43471 Ridge Park Drive, Ste. A Temecula, CA 92590 (951) 693-2080 Attorneys – Bankruptcy

Acacia Park Apartments

Shahin Bodaghee 29605 Solana Way Temecula, CA 92591 (951) 699-0864 Rentals – Apartments / Residential

Andrew Tibbitts DDS & Associates

Andrew Tibbitts DDS 40710 California Oaks Road, Ste. B Murrieta, CA 92562 (951) 677-5113 Dentists

Atlas Copco

Dannette Budd 42116 Winchester Road Temecula, CA 92590 (951) 977-4455 temecula/Home Construction – Rentals

AUMT Institute

Stacy Pynn 43300 Business Park Drive, Ste. 204 Temecula, CA 92590 (951) 695-5045 Education

BBVA Compass Bank

Joseph Cirami 40440 Margarita Road Temecula, CA 92591 (951) 308-6500 Banks

Bricks 4 Kidz

Amy Minniear Temecula, CA 92592 (951) 234-2151 Recreation, Education

The Bridge Church

Lewis Brisbois Bisgaard & Smith, LLP

SCAN Health Plan

Brilliance Nutrition

Little Stars Academy

Star Link Company, Inc.

Anne Martin 38801 Calistoga Drive Murrieta, CA 92563 (951) 600-9112 Churches Joseph Montgomery Temecula, CA 92591 (951) 757-7506 Health & Wellness / Nutrition

Building Principles

Jason James Temecula, CA 92591 (951) 526-7960 Business Consulting

Cris Halley One Ridgegate Drive, #245 Temecula, CA 92590 (951) 252-6150 Attorneys

Mike Anderson 31773 Temecula Parkway, Unit B Temecula, CA 92591 (951) 302-7766 Education

Mass Mutual Insurance

Diana Camba P.O. Box 891269 Temecula, CA 92589 (951) 201-1309 Health Care Services Heidi Chan Temecula, CA 92591 (310) 971-5555 Printing

State Farm Insurance - Elizabeth King

Richard Parsons Temecula, CA 92591 (951) 326-4017 Financial Services

Elizabeth King 31045 Temecula Parkway, Ste. 202 Temecula, CA 92592 (951) 302-9647 Insurance

Kristin Harrison 29970 Technology Drive, Ste. 220B Murrieta, CA 92563 (951) 795-3900 Legal Services

New York Life - Jeff McNurlan

Temecula Facial Oral Surgery


Pacific Advisors - Darla Serrano

Do-It-Yourself Divorce

Jeff McNurlan 4365 Executive Drive, Ste. 800 San Diego, CA 92121 (760) 717-5006 Insurance

Emma Tsvetov 31560 Rancho Pueblo Road, Ste. 101 Temecula, CA 92592 (951) 302-9100 Medical

Darla Serrano 41690 Ivy Street, Ste. B Murrieta, CA 92562 951-290-7048 dserrano Financial Advisor / Planning

Temecula Medical Group

Family H.O.P.E Foster Family Agency

Pauma Valley Country Club

Kathryn Hood 18566 Hwy 76 Pauma Valley, CA 92061 (760) 742-1810 Hotels, Restaurant, Golf

Temecula Notary on Call

Joanne Castro Temecula, CA 92592 (951) 303-7571 Notary Public

Geocon West, Inc.

PKC Accountancy, APC

Arna Cates 26490 Ynez Road, Ste. K Temecula, CA 92591 (951) 506-1849 Formal Attire

Lee Trisler 1285 N. Santa Fe Hemet, CA 92543 (951) 766-8659 Packaging, Organizations / NonProfits Cathleen Rosenschein 40810 County Center Drive #160 Temecula, CA 92591 (951) 491-9899 Foster Care Lisa Battiato 41571 Corning Place, #101 Murrieta, CA 92562 (951) 304-2300 Engineers

iWARE Industries, Inc.

Christopher Matthews 43200 Business Park Drive, Ste. 106 Temecula, CA 92590 (888) 354-3210 Computers

Jazzercise of Temecula Valley

Aryn Ruhmke 44060 Margarita Road, Ste. 2 Temecula, CA 92592 (951) 816-0917 Fitness Clubs

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Scott Carpenter 43385 Business Park Drive, Ste. 120 Temecula, CA 92590 (951) 676-6555 Accounting / CPA


Armie Bailey 17700 Castleton Street, Ste. 228 City of Industry, CA 91748 (626) 322-3534 bailey Insurance

Rocky Mountain Chocolate Factory Mallori DelFiandra 40820 Winchester Road, #2270 Temecula, CA 92591 (818) 521-8397 Bakery, Retail, Gifts

Richard Rawson 44054 Margarita Road, #1 Temecula, CA 92592 (951) 302-2526 Physicians

Touch of Elegance Bridal Corp.

TST Water, LLC

Janine Gompper 42188 Rio Nedo, Unit B Temecula, CA 92590 (951) 541-9517 Manufacturing


Tom Plant Murrieta, CA 92563 (951) 907-9701 Tour Operators



Thank you Renewing Members Support Local Chamber Businesses 1+1 Forever Young AB Mailing Solutions American Battery Corporation American Medical Response Anderson & Associates Counseling Services, Inc. ApexFuels Assistance League of Temecula Valley Butterfield Animal Hospital California Baptist University, Online & Professional Studies Charley’s Grilled Subs Collette Vacations Commerce Bank of Temecula Valley Computer Training Academy Cool Air Solutions, Inc. Costco Wholesale Cougar Vineyard and Winery Crowne Hill Consulting Group Inc. D & D Ballooning Daniel E. Greene CPA Danza del Sol Winery DCH Auto Group Temecula Deal Palooza DeArmond Creative El Toro Genetics Elite Community Management Equity Management Extra Space Storage Eye Eco, Inc. Falkner Winery Farmers Market Mgt. Co, Inc.

Financial Accounting Services, Inc. First Citizens Bank Five Guys Burgers and Fries Frank’s Cleaning Service Glass Doctor S.W. Riverside County Global Medical Equipment & Supply Hearts Home Farm Hernandez Builders, Inc. Hunter Steakhouse Impact Marketing & Design, Inc. Inspect-It 1st Property Inspection Ironfire Brewing Company Jolene C. Diez DDS, Inc. Julie Ngo Agency State Farm Insurance K2 Business Coaching KB Home La Quinta Inn & Suites Lake Elsinore Outlets Larson & Solecki, LLP Law Office of Robin Johnson Leonesse Cellars Lifevantage Linfield Christian School Magical Adventure Balloon Rides Manpower Maurice Car’rie Winery Merit Moving Systems United Van Lines Mission Electric Supply Molly Maid Mt. San Jacinto College -Temecula Education Complex National Merchants Association

Nothing Bundt Cakes Temecula Nottingham & Associates Pacific Advisors Pacific Advisors - Tom Somers Pala Mesa Resort Potamus Press Designs The Print Connection, Inc. Promenade 76 Promenade Temecula ProSites, Inc. Pulido Cleaning & Restoration Quality 1 Auto Service, Inc. Quality Nissan Of Temecula Rancho Army-Navy Store Rancho Damacitas Children’s Home Redhawk Golf Course Redhawk Vision Center Riverside Transit Agency San Diego County Credit Union SDL Real Estate & Property Management Service Master Total Restoration Shred and Go SIGN-A-RAMA Smart Card Southern California Gas Company Southwest Riverside County Association of Realtors Stryder Transportation Sylvia A. Gisi MD, Inc. Technology Squared Temecula Hyundai Temecula Insurance Services

Temecula Valley Chiropractic Temecula Valley Historical Society Temple Court Senior Care Tilted Kilt Temecula Trinity Worldwide Reprographics TSS Realty Group, Inc. Tyler & Bursch, LLP United Towing Utility Design Services, Inc. Viamedia/Verizon FiOS TV Advertising Video Adventures Wahoo’s Fish Taco Wells Fargo Advisors, LLC Wine Country Notary

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Temecula Valley

riBBon Cutting CErEmoniEs The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at to learn more or to schedule your ribbon cutting.

living free animal sanctuary 54250 Keen Camp Road Mountain Center, CA 92561 (951) 659-4687

Bikram yoga temecula 1625 enterprise Circle south (951) 331-9698

get air of temecula 26201 Ynez Road, ste. 101 (951) 239-4247

oncore dance Company 33353 temecula Parkway, ste. 105 (951) 234-9224

first Citizens Bank 44575 Avenida De Missiones (951) 694-9940

jazzercise of temecula Valley 44060 Margarita Road, ste. 2 (951) 816-0917

tutoring Club 31701 temecula Parkway, ste. C (951) 302-4433

inland Valley surgery Center 41900 Winchester Road, ste. 102 (951) 679-0400

mcCune global marketing 42072 5th street, ste. 205 (951) 566-7591

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Changing the way we think about health


o one argues that our world is experiencing a crisis when it comes to health care. There’s an epidemic of cancer, heart disease, diabetes, fibromyalgia, and a laundry list of other illnesses and conditions. Drugs are being prescribed in record numbers (4.2 billion prescriptions in 2011 alone … and that doesn’t count over-the-counter drugs). Costs are skyrocketing so fast that it’s hard to keep up with the current figures. In 1980, health care expenditures were $256 billion. By 2010, they had increased 10 times that amount to $2.6 trillion – in just 20 years!

We need a new level of thinking if we want to change our course and create a paradigm shift in our culture. We need to look at creating wellness rather than treating illness! We need to realize that real health comes from within, not from without. When we truly embrace that new paradigm, we’ll have the solution to the current crisis. Written by Terry Rondberg, Temecula Wellness Center

A solution is definitely needed, but health care leaders and politicians are trying to “fix” the problem by changing just one factor: who’ll pay the bills. That kind of limited approach is what got us into this situation to begin with. Einstein was right when he warned, “Problems cannot be solved by the same level of thinking that created them.” We have to change the way we think about health and wellness, and realize that the high cost of health care is a result of a broken model, not its cause. We have to start focusing on wellness and prevention rather than on providing sickness care after the fact. In 1948, the World Health Organization established its definition of health as “a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity.” Yet, conventional medicine is still focused on symptoms, diseases and infirmity rather than efforts to being about complete wellbeing. Dr. Andrew Weill noted: “By no stretch of the imagination does mainstream American ‘health care’ move us closer to this vision of robust, resilient health. It is a fiscally unsustainable, technology-centric, symptom-focused disease-management system.” Medical doctors themselves are beginning to recognize this. In a Huffington Post article, Frank Lipman, M.D., admitted that “At medical school, we doctors are taught how to treat the symptoms of disease, rather than how to prevent disease in the first place… most drugs treat symptoms and not causes. Similarly, surgery usually addresses the symptoms and not the causes.” J u ly • Au g u st 201 3 | T e me cula Today | 27



traditional Marketing Is Dead Long Live the Customer


essons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead. The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT (Please bow your heads for a moment of silence). Cause of death was the empowered consumer. Empowered to avoid advertising, empowered to find their own information, and empowered to share their opinions. The experience is now the marketing Today’s marketers need to focus on what they can control…the experience of their current customers. The challenge is figuring out how to “plus” up the customer experience. Is there room for growth here? Absolutely. According to the 2012 American Express Customer Service Barometer, “93% of companies fail to exceed expectations.” This means only 7% feel their business is valued and that the company is willing to go the extra mile. Focusing on the one in hand as opposed to the 2,000 in the bush Great marketing is about being so remarkably different that current customers can’t help but talk about you. That if you provide a delightful experience, customers will not only come back but they’ll bring their friends. They become your strongest marketing asset. In the recent words of Peter Shankman, “Stop focusing on trying to get new customers. Focus on the customers you have. They will bring you the customers you want.” The late Ted Levitt underscores the importance of standing out through experience: The search for meaningful distinction is central to the marketing effort. If marketing is about anything, it’s about achieving customer getting distinction by differentiating what you do and how you do it. All else is derivative of that and only that. Smart marketers realize there is only one question relevant to customers, “Are you willing to recommend the product or service to a colleague, family member or friend.” In less than a decade, the NPS (Net Promoter Score) has become the leading measurement tool by thousands of organizations. It begs the question: Why are referrals so important to an organization? #1—The cost. Wells Fargo Retention Acquisition is becoming too costly. A brand can no longer afford to operate with a revolving door of churn. Retention is fast becoming the new acquisition. Let’s look at reasoning from both Wells Fargo and Disney: 28 | Tem e c ul a Today | J u ly • Au gu st 2 01 3

Nearly 80 percent of Wells Fargo revenue growth comes from satisfying existing customers. The average Wells Fargo customer carries over five products which are more than two times the industry average. Wells Fargo understands the importance of servicing the needs of their current customers to fuel growth. This is a quote from Wells Fargo back in 2009: The more you sell customers, the more you know about them. The more you know about them, the easier it is to sell them more products. The more products customers have with you, the better value they receive, and the more loyal they are. The longer they stay with you, the more opportunities you have to meet even more of their financial needs. The more you sell them, the higher the profit because the added cost of selling another product to an existing customer is often only about ten percent of the cost of selling that same product to a new customer. That last sentence deserves repeating, “It costs ten times to acquire a new customer than it takes to upsell a current one.” Disney + Walt Disney believed in the same principle. He was adamant about giving extras to retain his current customers. He called it plussing. Here is a summary of the concept by John Torre: Normally, the word “plus” is a conjunction, but not in Walt’s vocabulary. To Walt, “plus” was a verb—an action word— signifying the delivery of more than what his customers paid for or expected to receive…Because for Walt, nothing less than the best was acceptable when it bore his name and reputation, and he did whatever it took to give his guests more value than they expected to receive for their dollar. Perhaps one of the best examples of Walt’s obsession for “plussing” comes from Disney historian Les Perkins’ account of an incident that took place at Disneyland during the early years of the park. Walt had decided to hold a Christmas parade at the new park at a cost of $350,000. Walt’s accountants approached him and besieged him to not spend money on an extravagant Christmas parade because the people would already be there. Nobody would complain, they reasoned, if they dispensed with the parade because nobody would be expecting it. Walt’s reply to his accountants is classic: “That’s just the point,” he said. ”We should do the parade precisely because no one’s expecting it. Our goal at Disneyland is to always give the people more than they expect. As long as we keep surprising them, they’ll keep coming back. But if they ever stop coming, it’ll cost us ten times that much to get them to come back.”

member This last sentence also deserves repeating, “If they ever stop coming, it’ll cost us ten times that much to get them to come back.” #2—The reward. Customers who come via referral are worth almost four times as much as a regular customer gained through traditional means. Why four times the value? I call this the v4 or “vouch for” principle. The simple equation is: v4 = 2LTV + 2XR Customers gained through referral will have upward of twice the average lifetime value (2LTV) compared to ordinary customers. They will also refer upwards of twice the amount of customers to the business (2XR). Bottom line—are you giving your customers something to talk about? Two companies that eschew traditional marketing to focus on the customer are Five Guys Burger & Fries and Zappos. Jerry Murrell and his eponymous five sons at Five Guys Burgers and Fries (Matt and Jim travel the country visiting stores, Chad oversees training, Ben selects the franchisees, and Tyler runs the bakery) understand the importance of the customer experience. The concept of added value is baked into the business model at Five Guys. Here is the mantra from founder Jerry Murrell: We figure our best salesman is our customer. Treat that person right, he’ll walk out the door and sell for you. From the beginning,


I wanted people to know that we put all our money into the food. That’s why the décor is so simple—red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.

Zappos CEO Tony Hsieh refuses to see the experience as an expense. Rather, it’s an investment: Our business is based on repeat customers and word of mouth. There’s a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as marketing money that improves our brand. Zappos estimates they only touch 5% of their customers directly (e-mail or phone), but when they do…they make it count. Faced with the tough situation that they can’t directly help a customer, Zappos will even look to a competitor to satisfy their needs. Final thought. Your brand is no longer what you say it is. To quote Wells Fargo, “Our brand is what people say about Wells Fargo to their friends and family. It’s how they feel about doing business with us and how they describe those feelings.” Are you ready to move away from targeting eyeballs and earlobes? Are you ready to shift to reallocate your marketing budget from the prospect to the customer? Are you ready to navigate the longest and hardest nine inches in marketing…the journey to win the heart of your customers? Written by Stan Phelps, Business 2 Community, Yahoo

Chamber Calendar July 2013 Thursday, July 4

Wednesday, July 10

Thursday, July 18

Friday, July 26

Independence Day - TVCC OFFICE CLOSED

8:00-9:00am - Membership Committee Meeting @ TVCC

2:00-4:00pm - City Walk. Meet at TVCC

Friday, July 5

Friday, July 12

Monday, July 22

9:00-11:00am - Professional Development Series – “Business Etiquette” 2 of 4, @ TVE2

CANCELLED - Coffee Connection

9:00-11:00am - Professional Development Series – “Business Etiquette” 1 of 4, @ TVE2

12:00-1:30pm - SWCLC @ Ortega Adult School, 520 Chaney St Elsinore, CA 92530

Wednesday, July 17

Wednesday, July 24

5:30-7:30pm - Networking Mixer @ Green Acres Ranch

7:30-9:15am - Morning Mixer @ Embassy Suites Hotel

Tuesday, July 9

12:00-1:30pm - Business Encounter - “When Disaster Strikes: What’s your plan?” @ TVCC

Chamber Calendar August 2013 Thursday, August 1

Tuesday, August 6

Wednesday, August 14

Friday, August 23

8:00-9:00am – Ambassador Training @ TVCC 4:00-5:30pm – New Member Reception @ TVCC

12:00-1:30pm – Power Networking Workshop @ TVCC

8:00-9:00am – Membership Committee Meeting @ TVCC 9:00-3:00pm E-waste Event @ Promenade Temecula Parking Lot

9:00-11:00am - Professional Development Series – “Business Etiquette” 4 of 4, @ TVE2

Friday, August 2

8:00-9:00am – Coffee Connection @ TVCC

Friday, August 9

9:00-11:00am - Professional Development Series – “Business Etiquette” 3 of 4, @ TVE2 Tuesday, August 13

12:00-1:30pm – Business Encounter @ TVCC

Wednesday, August 21

5:30-7:30pm - Networking Mixer @ TBD

Wednesday, August 28

7:30-9:15am - Morning Mixer @ Embassy Suites Hotel

J u ly • Au g u st 201 3 | T e me cula Today | 2 9



TVCC Referral Rewards

Refer a friend and benefit through the Chamber Rewards program. No one is better qualified to spread the word about the benefits of membership in the TVCC than YOU,

a dedicated member.

TOP 3 REASONS to refer a friend... 1. Increase your network making connections crucial to helping your business grow! 2. Support local business! 3. Receive a $20 voucher good toward your purchase of any TVCC event, Chamber advertising, sponsorship or even your TVCC membership renewal!

The Fine Print:

This opportunity is open to all active TVCC members. There is no limit to the number of members you can recruit. To receive credit, your name must appear in the “Referred by” section of the online or print application when submitted. Voucher will be officially credited to the recruiter when new member has become active by paying for annual membership in full. For more information on the program please contact Katie at or (951) 676-5090 3 0 | Tem ec ul a Today | J u ly • Au gu st 2 01 3



J u ly • Au g u st 201 3 | T e me cula Today | 31


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