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JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY | 1


Life is full of important moments... Choosing to buy a home is an important step and one of the biggest financial decisions in your life. At PrimeLending, we are committed to providing you a mortgage process that is stress-free and simple so that you may enjoy the finer moments in life. Contact us today for a complimentary analysis and a mortgage without obstacles.

951.294.5294

41540 Winchester Road, Suite A Temecula, CA 92590 #4 in the Nation for Purchase Units*

MORTGAGES WITHOUT OBSTACLES.

Michael Cahill

Myrna Crowther

Greg Martin

909.725.1627

951.775.4884

951.294.5267

Jay Young

Kristin Stolte

951.294.5266

951.526.3181

Branch Manager NMLS: 35431

Sr. Loan Officer NMLS: 247169

Production Manager NMLS: 632943

Sr. Loan Officer NMLS: 632947

Production Manager NMLS: 246738

*As listed by MarketracŽ Powered by CoreLogic for Jan-Dec 2012. All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. Š 2013 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS: 13649) is a wholly owned subsidiary of a state-chartered bank and is licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996. V041013.


26790 Ynez Court, Temecula, CA 92591 Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org Officers Chairman of the Board: Jeff Kurtz, Promenade Temecula First Vice Chairman of the Board: Jerry Konchar, Pechanga Development Corporation Second Vice Chairman of the Board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage

Directors Tomy Bernardino, Cornerstone E & S Services Brian Connors, Southwest Healthcare System Tom DeMott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Jeremy Goldman, Southern California Edison Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, Community Little Book Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Al Rubio, DCH Auto Group Temecula Jackie Steed, National Merchants Association

Management Team Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator

Committees

SWC LEGISLATIVE COUNCIL Chair — Alex Braicoviah, CR&R Consultant — Gene Wunderlich MEMBERSHIP SERVICES Chair — Roger Kaman, Your Fit City SC MANUFACTURING COUNCIL Chair — Jeff Powell & Jim Oesterling, Abbott Vascular VYP Chair-Kaelan Sutherland, Sutherland Networks

VOL.38 IS.1

IN THIS ISSUE 4 Annual Awards Gala................................................................................................................... pg. 8 2014 Board of Directors........................................................................................................ pg. 14 Ribbon Cutting......................................................................................................................... pg. 16 Valley Young Professionals............................................................................................... pg. 18 SWCLC.......................................................................................................................................... pg. 20 Chamber Events...................................................................................................................... pg. 22 Member News............................................................................................................................ pg. 24

Cover Stories................................................................................................................................. pg.

CHAIRMANS ELITE CIRCLE MEMBERS Platinum

Silver

Gold

President’s Circle

contributors Cover Photo: George Ortiz

JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY | 3


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The Temecula Valley Chamber of Commerce (TVCC) and the Temecula Valley Convention & Visitors Bureau (CVB) are proud to announce January as Temecula Valley Restaurant Month. Restaurant Month gives local residents and visitors the opportunity to indulge in special prix fixe and specialty menus from participating restaurants throughout Temecula Valley Southern California Wine Country. All restaurants participating in Restaurant Month are listed on the website www. restaurantmonth.org. Participating restaurants must be a member of the TVCC or the CVB. The idea of Restaurant Month was created when the California Travel and Tourism Commission announced its first statewide California Restaurant Month in January 2010 to promote business during the slow season. The TVCC’s goal is to stimulate business and increase revenue for local restaurants. In this issue of the Temecula Today newsletter, we would like to thank and highlight all TVCC member restaurants. Please see below for a complete list of restaurant members and stop by and check them out! 4 | T EMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

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If you would like to test out your own skills as a chef, try out these two amazing recipes from two amazing local restaurants! C h e f s

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South Coast Winery Resort & Spa, Mike Terry, Executive Sous Chef, Vineyard Rose Restaurant Baily’s Old Town Temecula, Bracken Blucher, Chef Trattoria Toscana, Pietro Cinus Farm House Kitchen & TCI, Alyssa Hudson, Restaurant General Manager The Shamrock Irish Pub & eatery, Anthony Bartolotta, Executive Chef Temecula Catering, Michael Cragg, Executive Chef Pala Mesa Resort, Brigid Bourgeois, Aquaterra Restaurant & Bar, Manager Thornton Winery, Jeff D Massey, Café Champagne, Executive Chef


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M i k e T e r r y , E x e c u t i v e S o u s C h e f , S o u t h C o a s t W i n e r y R e s o r t & S p a

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5 white onions, cut in half and thinly sliced ¼ inch thickness 2 cloves garlic thinly sliced 1TB olive oil 2 TB beef base 1 TB chicken base 6 cups beef stock 1 cup chicken stock ½ cup South Coast Winery Cabernet Sauvignon 2 sprig thyme 1 bay leaf Salt & Pepper to taste

3 Each Avocado, Haas Diced 1 Bunch Cilantro Chopped 1 Each Onion, Red Charred, Chopped 3 Each Pepper, Jalapeno Roasted, Peeled, Seeded, Chopped 6 Each Tomato, Roma Charred, Peeled, Seeded 0.25 Cup Oil, Olive 3 Tablespoon Vinegar, Red Wine 0.25 Teaspoon Pepper, Black Ground 0.5 Teaspoon Salt, Kosher

Put a large heavy-bottomed pot on medium high heat, add oil, onions and a pinch of salt and pepper. Sauté until well caramelized (about 10min.) Add garlic and sauté another minute or two, stirring occasionally. Stir in both your chicken and beef bases, as well as the South Coast Winery Resort & Spa Cabernet Sauvignon. Let wine reduce by half; then pour in both of your stocks. Add your herbs and stir. Bring to a boil and reduce to a simmer. Simmer for about 20 minutes. Add salt and pepper to taste and ENJOY.

Blanch tomatoes in boiling salted water for one minute, then chill them in ice water to prevent over cooking. Cut tomatoes in quarters and remove seeds and skin. Toss them with oil, salt and pepper and grill until nicely charred. Allow to cool and chop. Slice red onion, place on the grill with oil until charred. Allow to cool and chop. Roast jalapenos, peel, deseed and dice. Dice avocados and place them in a bowl. Add cooled tomatoes, onions and the rest of the ingredients. Adjust seasoning.

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Aquaterra Restaurant at Pala Mesa Resort Bank of Mexican Food, The” www.BongiornoNYPizzzeria.com Charley’s Grilled Subs 2001 Old Highway 395 28645 Old Town Front Street 40820 Winchester Road, Ste. C3 Fallbrook, CA 92028 Temecula CA 92590 Broken Yolk Cafe, The Temecula CA 92591 www.PalaMesa.com www.TheBankofMexicanFood.com 26495 Ynez Road www.Charleys.com Temecula CA 92591 As You Like It Events at THCC Baskin Robbins / TOGOS www.TheBrokenYolkCafe.com Crown Hill Pizza 41687 Temeku Drive 26580 Ynez Road Unit C 43053 Margarita Road, Ste. B101 Temecula, CA 92591 Temecula CA 92591 Callaway Vineyard & Winery Temecula CA 92592 www.TemekuCatering.com 32720 Rancho California Road www.CrownHillPizza.com BJ’s Restaurant Temecula CA 92591 Baily’s Fine Dining & Front Street Bar & Grill 26500 Ynez Road www.CallawayWinery.com Jersey Mike’s Subs 28699 Old Town Front Street Temecula CA 92591 32068 Temecula Parkway Temecula, CA 92590 www.BJsRestaurants.com Carol’s Restaurant at Baily Winery Temecula CA 92592 www.OldTownDining.com 33440 La Serena Way www.JerseyMikes.com Bongiornos NY Pizzeria Temecula CA 92591 32459 Temecula Parkway, Ste. D105 www.BailyWinery.com Temecula CA 92592

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Dickey’s Barbeque Pit 40315 Winchester Road, Ste. D Temecula CA 92591 www.Dickeys.com E.A.T. Extraordinary Artisan Table 27535 Jefferson Avenue Temecula CA 92590 www.EatMarketPlace.com Falkner Winery 40620 Calle Contento Temecula CA 92591 www.FalknerWinery.com Famous Dave’s 26478 Ynez Road Temecula CA 92591 www.FamousDaves.com Farmer Boys 41700 Winchester Road Temecula CA 92590 www.FarmerBoys.com Fish House Vera Cruz 26700 Ynez Road Temecula CA 92591 www.FishHouseVeraCruz.com Five Guys Burgers and Fries 40426 Winchester Road Temecula CA 92591 www.FiveGuys.com Guadalajara Mexican Grill 27780 Jefferson Avenue, Ste. 3 Temecula CA 92590 Hunter Steakhouse 1221 Vista Way Oceanside CA 92054 www.HunterSteakhouse.com Juice It Up! 39848 Winchester Road Ste B Temecula CA 92591 www.Juiceitup.com Killarney’s Restaurant & Irish Pub 32475 Temecula Parkway, Suite G101 Temecula CA 92592 www.Killarneys.com La Bella Vita 39738 Winchester Road Temecula CA 92591 www.LaBellaVitaTemecula.com

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Leonesse Cellars 38311 De Portola Road Temecula CA 92592 www.LeonesseCellars.com Lienzo Charro, Inc. 29000 Old Town Front Street Temecula CA 92590 www.LienzoCharroTemecula.com

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Mount Palomar Winery 33820 Rancho California Road Temecula CA 92591 www.MountPalomar.com

My Big Fat Greek Restaurant 26460 Ynez Road Temecula CA 92591 www.mbfgTemecula.com Lucille’s Smokehouse Bar-B-Que Organic Roots 40748 Winchester Road 40458 Winchester Road Temecula CA 92591 Temecula, CA 92591 www.LucillesBBQ.com www.OrganicRoots.net Mantra Indian Cuisine Pala Mesa Resort 27645 Jefferson Avenue, # 106 2001 Old Highway 395 Temecula CA 92590 Fallbrook CA 92028 www.MantraRestaurants.com www.PalaMesa.com Maria’s Mexican Cuisine Pauma Valley Country Club PO Box 381 18566 Hwy 76 Temecula CA 92593 Pauma Valley CA 92061 www.PaumaValleyCC.com Maurice Car’rie Winery 34225 Rancho California Road Ponte Family Estate Winery Temecula CA 92591 35053 Rancho California Road MauriceCarrieWinery.com Temecula CA 92591 www.PonteWinery.com McDonald’s 28100 Jefferson Ave Primal Cravings Temecula, CA 92591 30050 Rancho California Road, www.mcdonalds.com Ste. 264 Temecula CA 92592 McDonald’s www.MyPrimalCravings.com 31853 Temecula Parkway Temecula, CA 92592 Richie’s Real American Diner www.McDonalds.com 32150 Temecula Parkway Temecula CA 92593 McDonald’s www.RichiesDiner.com 40465 Winchester Road Temecula, CA Rodrigo’s Mexican Grill www.McDonalds.com 39562 Winchester Road Temecula CA 92590 McDonald’s www.Rodrigos.com 30580 Rancho California Road Temecula, CA 92591 Rosati’s Pizza Pub www.McDonalds.com 30680 Rancho California Road, Ste. M2 Monte De Oro Winery Temecula CA 92591 35820 Rancho California Road www.MyRosatis.com Temecula CA 92591 www.MonteDeOro.com Round Table Pizza 27644 Ynez Road Monteleone Meadows Temecula CA 92591 35245 Briggs Road www.RoundTablePizza.com Murrieta CA 92563 www.MonteleoneMeadows.com

6 | T EMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

Scarcella’s Italian Grill 41653 Margarita Road, #106 Temecula CA 92591 www.ScarcellasGrill.com

T & T Kabob House “32240 Temecula Parkway, Ste. B 102-103 Temecula CA 92592

Shakey’s Pizza Parlor 26479 Ynez Road Temecula CA 92591 www.Shakeys.com

Tacos La Bufadora 25312 Madison Avenue, #102 Murrieta CA 92562

The Shamrock Irish Pub & Eatery 39252 Winchester Road, Ste. 145 Murrieta CA 92563 TheShamrockIrishPubAndEatery.com Sizzler / BMW Mgmt 40489 Murrieta Hot Springs Road Murrieta, CA 92563 www.Sizzler.com Souplantation 26420 Ynez Road Temecula CA 92591 www.Souplantation.com South Coast Winery Resort & Spa 34843 Rancho California Road Temecula CA 92591 www.SouthCoastWinery.com Stadium Pizza – Jefferson 27314 Jefferson Avenue, Ste. 1 Temecula CA 92590 www.StadiumPizza.com Stadium Pizza – Redhawk 31950 Temecula Parkway, Ste. B1 Temecula CA 92592 www.StadiumPizza.com Subway 32965 Temecula Hwy 79 S, Ste b-1 Temecula, CA 92591 www.Subway.com Subway 32965 Temecula Parkway #130 Temecula, CA 92591 www.Subway.com Subway 27636 Ynez Road #L-11 Temecula, CA 92591 www.Subway.com Subway 26490 Ynez Road Ste D Temecula, CA 92591 www.Subway.com

Temecula Catering 27470 Jefferson Avenue, Ste. 2 Temecula CA 92590 www.Temecula-Catering.com Temecula Creek Inn 44501 Rainbow Canyon Road Temecula CA 92592 www.TemeculaCreekInn.com Thornton Winery 32575 Rancho California Road Temecula CA 92591 www.ThorntonWine.com Tilted Kilt Temecula 26520 Ynez Road Temecula CA 92591 www.TiltedKilt.com Trattoria Toscana 26485 Ynez Road, Ste. N Temecula CA 92591 TrattoriaToscanaInTemecula.com Vero’s Mexican & Seafood 27911 Jefferson Avenue, #101 Temecula CA 92590 VerosMexicanandSeafood.com Villa Italian Kitchen / Green Leaf’s 40820 Winchester Road, Ste. FC1 Temecula CA 92591 www.VillaPizza.com Wahoo’s Fish Taco 29073 Overland Avenue Temecula CA 92592 www.Wahoos.com Wilson Creek Winery 35960 Rancho California Road Temecula CA 92591 WilsonCreekWinery.com Yogurt Factory 39694 Winchester Road, Ste. 1 Temecula CA 92591


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JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY | 7


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48TH ANNUAL AWARDS GALA C O N G R A T U L A T I O N S

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The Temecula Valley Chamber of Commerce would like to congratulate the 2013 Nominees for Business, Citizen and Service/Charitable Organization of the Year. Nominated by member businesses, these nominees demonstrate strong community involvement in management philosophies, everyday operations, and leadership. C o n g r a t u l a t i o n s

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The TVCC will honor the following companies and individuals at the 48th Annual Awards Gala on February 22, 2014, at Pechanga Resort & Casino presented by Community Little Book. Winners of each category will be announced at the Annual Awards Gala.

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Sterling Business of the Year Nominees

*Novell & Novell Counseling Services, Inc.

Boys & Girls Club of Southwest County

A R Home Loans Direct, Inc.

RBF Consulting, a Company of Michael Baker International

Charity for Charity

*Artisan’s Palate

RKR Marketing & Advertising

Linfield Christian School

Clear Blue Promotions

Southwest Riverside County Association of Realtors

Michelle’s Place

Cornerstone E&S Insurance Services

Strachota Insurance Agency

Mt. San Jacinto College

Esther N. Phahla, CPA, APC

Sunset One Escrow

NAMI – Temecula Valley

JDS Video & Media Productions, Inc. / JDS Actors Studio

Temecula Valley Communications, Inc.

Old Town Temecula Rotary Club

Law Office of Robin Johnson

Gold Business of the Year Nominees

Professional Women’s Roundtable

*Law Offices of Barak Berlin

Mission Oaks National Bank

Temecula Valley Woman’s Club

The Magnolia School of Etiquette & Protocol

Office Depot

Old Town Tire & Service LLC

Rightway Site Services

Valley Young Professional of the Year Nominees

R&R Payroll and Bookkeeping Services

ValleyCrest Landscape Maintenance, Inc.

Smith, Marion & Co., LLP

*Wilson Creek Winery

Temecula Public Cemetery

W.J. Bradley Mortgage Capital Corporation

Timmy d. Productions

Platinum Business of the Year Nominees

Tina M. Gottlieb, Chiropractic Twin Cities Realty Vail Ranch Self Storage & Postal Center The Valley Business Journal

Bronze Business of the Year Nominees

Abbott Vascular Inland Eye Specialists Loma Linda University Medical Center, Murrieta Paradise Chevrolet Cadillac Paulson Manufacturing Corporation

Christine Chappell Jason DeArmond Mark Merritt Raj Narayanan Kaelan Sutherland

Citizen of the Year Nominees Barak Berlin Tate Parker-Donner Terry Gilmore Kim Goodnough

The Bank of Mexican Food

Pechanga Development Corporation

Barney’s Tire & Wheel

Ponte Family Estate Winery

The Broken Yolk Cafe

Quality Nissan of Temecula

E.A.T. Extraordinary Artisan Table

Securitas Security Services USA, Inc.

*Financial Accounting Services, Inc.

South Coast Winery Resort & Spa

La Masters of Fine Jewelry

Southwest Healthcare System

Vicki Puterbaugh

Law Offices of Rosenstein & Hitzeman, AAPLC

Service/Charitable Organization of the Year Nominees

Adam Ruiz

Littlefield Physical Therapy Nothing Bundt Cakes – Temecula

8 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

All From The Heart

Bill Green Roger Kaman Jami McNees Richard Olson *Robert Rosenstein *Jackie Steed Tara Wunderlich


C Make your reservations now for the premier black tie event of the year! Tickets are $125 per person or $1,350 for a table of 10. Reservations can be made online at www.temecula.org

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The Temecula Valley Chamber of Commerce Awards Gala is the party of the year! Join us as we offer the opportunity to promote your business by contributing a product or gift certificate to the Silent Auction packages. Your company will receive recognition in the Silent Auction Program and your business name will be displayed in the Silent Auction area. This event is always a sell-out with over 500 guests in attendance and is a great opportunity to advertise to new customers. The funds raised from this event support the programs and services the Chamber offers to sustain and market the business community. If you would like to participate please contact the Chamber at (951) 676-5090.

T h a n k y o u t o o u r 2 0 1 4 A w a r d s G a l a S p o n s o r s !

Title Sponsor: Community Little Book Premier Sponsor: Pechanga Resort & Casino Reception Sponsor: Abbott Vascular Program Sponsor: Securitas Security Services USA, Inc. Photography Sponsor: Southwest Healthcare System Affiliate Sponsors: Domenigoni Barton Properties, Promenade Temecula, The Law Offices of Rosenstein & Hitzeman, AAPLC and Temecula Valley Hospital Community Sponsors: California State University San Marcos, Sunpro Solar and W.J. Bradley Mortgage Capital Corporation Champagne Sponsor: Wilson Creek Winery

All Jewish and Interfaith Families Please Join Temple Beth Sholom for Shabbat Services 26790 Ynez Ct. Suite B Temecula, CA 92591 Located in the Temecula Chamber of Commerce building

951.679.0419 tbstemecula.org

Friday Nights 7:30pm followed by an Oneg Shabbat Saturday Mornings 10:00am followed by a Kiddush lunch

Student Rabbi Sandy Rosenstein Cantor Jeff Schwimmer

“It’s not how much or how little you have that makes you great or small, but how much or how little you are with what you have.” JAN UARY • FE B R UARY 2 0 14 | TEM ECU L A TODAY - Rabbi Samson Raphael Hirsch

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TRAVEL WITH THE CHAMBER IN 2014! T E M E C U L A

V A L L E Y

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O F

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P R E S E N T S . . .

Shades of Ireland

Colors of New England

July 27 - August 5, 2014 Trip Highlights: Dublin, Irish Evening, Kilkenny, Killarney, Farm Visit, Limerick, Cliffs of Moher, Galway, Castle Stay, Blarney Castle, Waterford Crystal and Ring of Kerry. The Emerald Isle, a land renowned for its “forty shades of green,” is filled with rolling hills, warm people, stately castles and rollicking fun. The cost of this incredible 10-day trip is $3,749 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport, tour guide, 13 meals and hotel accommodations. Not included in price: Cancellation waiver and Insurance of $230 per person. Book your trip by January 27, 2014 and save $250 per person! A $250 deposit per person is due upon booking. The booking deadline is for this trip is Friday, Feb. 21, 2014. For detailed information or questions, please contact Jennifer Cloud at (951) 6765090 or jennifer@temecula.org.

October 10 - 17, 2014 Trip Highlights: Boston, Boston Harbor Cruise, Woodstock, Quechee Gorge, Stowe, Ben & Jerry’s Ice Cream Factory, Rocks Estate, North Conway, Lake Winnipesaukee Cruise, Kancamagus Highway, Boothbay Harbor and Lobster Dinner. On this trip, enjoy a locally guided tour of historic Boston and visit it’s famed Faneuil Hall Marketplace. Cruise the waters on stunning Lake Winnipesaukee and enjoy a true taste of New England at a farewell dinner featuring succulent fresh lobster. The cost of this incredible 8-day trip is $2,999 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport, tour guide, 13 meals and hotel accommodations. Not included in price: Cancellation waiver and Insurance of $175 per person. Book your trip by April 10, 2014 and save $100 per person! A $250 deposit per person is due upon booking. The booking deadline for this trip is Friday, May 2, 2014. The booking deadline is for this trip is Friday, Feb. 21, 2014.For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or jennifer@ temecula.org.

M E D I A

S P O N S O R S

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2014 PROFESSIONAL DEVELOPMENT SERIES S P O N S O R S H I P

O P P O R T U N I T I E S

The Professional Development Series are educational classes the Chamber offers quarterly which feature business related topics by experts in that field. These popular classes provide companies with practical tools and education to assist in growing their business. Each workshop has been highly successful and well attended by the community. The 2014 featured topics are: • Social Media Marketing • Business Building Blocks • Google for Entrepreneurs • Women in Business Series Sponsorship opportunities are available. All classes are free for TVCC Members and are held at the Temecula Valley Entrepreneurs Exchange (TVE2). For more information, please contact Tiffany Clark or Brooke Nunn at (951) 676-5090.

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The TVCC Morning Mixer is a networking event held the 4th Wednesday of each month. It is attended by over 60 Chamber members and business professionals. This year the event will be held at BJ’s Restaurant in Temecula located at 26500 Ynez Road. TVCC members are free to attend and future members are $20. There are available openings for Spotlight Speaker Sponsors and Expo Table Sponsors. For more information, please contact the Temecula Chamber at (951) 676-5090.

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MEMBER APPRECIATION NIGHT Thank you to our Sponsors and Special Contributors Ashley Bee Photography, The Creative Bar, JD Promotions, Loma Linda University Medical Center – Murrieta, Pechanga Resort & Casino, Southwest Healthcare System, Timmy d. Productions and Trinity Worldwide Reprographics.

Congratu lations to the Chamber’s Longtime Member s W e va l u e yo u r Pa rt n e r s h i p ! 35 Years

15 Years

Eagle’s Mark

Europa Village

Member since 1978

Member since 1998

Impact Marketing & Design, Inc.

Gershon Bachus Vintners

Scarcella’s Italian Grill

Calvary Chapel of Temecula Valley

Maxim Healthcare Services

Green Acres Ranch, Inc.

30 Years

Craig Davis Family Insurance Agency, Inc. DBA: FARMERS

The Mortgage House

Inland Eye Specialists

Paul Mitchell the School

K2 Business Coaching

Abbott Vascular

Domenigoni Barton Properties/Sky Canyon Ent., LLC

Paulson Manufacturing Corporation

La Quinta Inn & Suites

Sizzler / BMW Management, Inc.

Global Health Insurance Marketing, Inc.

Ponte Family Estate Winery

LSL, CPA’s

25 Years

La Masters of Fine Jewelry

Ranch and Coast Real Estate Reid & Hellyer, A Professional Corporation

Mt. San Jacinto Education Complex

Southern California Edison

Mueting Media

Temecula Eye Center, Optometry

Member since 1983

Member since 1988

Redhawk Vision Center

California Bank & Trust

San Diego County Credit Union

Mission Pools

SDL Real Estate & Property Management

Nash Dental Care

Special Olympics Southern Temecula Valley Area

College

-Temecula

Stadium Pizza - Redhawk

Member since 2009

Murrieta Auto Collision National University Pacific Advisors - Tom Somers Project Touch Rancho Family Medical Group

Susan G. Komen for the Cure

Amante & Associates Insurance Solutions, Inc.

Real Goods Solar, Inc.

The Health Insurance Agency

Riverside Community Hospital

American Battery Corporation

Temecula Town Center c/o Jones Lang LaSalle

Briar Rose Winery

Rodrigo’s Mexican Grill

Century 21 Wright

Voit Management

California Southwestern Insurance Agency

Service Master Total Restoration

Embassy Suites Hotel Temecula Valley Wine Country

Wong Johnson & Associates

California State University San Marcos, Temecula Campus

Stryder Transportation

Chateau at Harveston

Temecula Public Cemetery

Clear Blue Promotions

Temecula Recycling

Coast Benefit Consultants, Inc.

Temecula Valley Music for Young Children

Collette Vacations

Video Adventures

Computer Training Academy

Virtual Outsourcing Solutions

Stadium Pizza - Jefferson

20 Years Member since 1993

Lake Elsinore Outlets Lake Elsinore Storm Baseball Linfield Christian School Oak Park Executive Suites Rancho Damacitas Children’s Home Redhawk Golf Course Temecula Valley Woman’s Club Vina De Lestonnac Ministry Center

California

10 Years Member since 2003 Acuvest Commodity Brokers Advanced Orthopaedic Surgery Center Bennett & Bennett Big Fogg, Inc. Bryant Insurance and Financial Services Creative Industries Media Group E.A.T. Extraordinary Artisan Table

Walmart - Temecula Parkway

5 Years

Cougar Vineyard and Winery David Neault Associates Dogtopia of Temecula Esther N. Phahla, CPA

Sylvia A. Gisi MD, Inc.

WestMar Property Management, Inc. Wine Country Notary Wine Country Pools / Jim Ciccone Pool Service

JAN UARY • FE B R UARY 2 0 14 | T EM ECU L A TODAY | 13


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2014 TVCC BOARD OF DIRECTORS 2014 Executive board Chairman of the board: Jeff Kurtz, Promenade Temecula First vice chairman of the board: Jerry Konchar, Pechanga Development Corporation Second vice chairman of the board: Lori Marruffo, Virtual Outsourcing Solutions Treasurer: Leslie Doherty, Leslie Doherty CPA Secretary: Janet Scott, iMortgage

2014 Board of Directors Tony Berardino, Cornerstone E & S Insurance Services Brian Connors, Southwest Healthcare System Tom Demott, Temecula Creek Inn LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Jeremy Goldman, Southern California Edison

Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Tammy Marine, Habitat for Humanity Inland Valley Paul Nolta, Inland Empire Small Business Development Resource Center Jeff Powell, Abbott Vascular Rick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, Community Little Book Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Al Rubio, DCH Auto Group Jackie Steed, National Merchants Association

Under the leadership of the 2014 Board of Directors, the TVCC will continue to strive to fulfill its potential as the leading chamber in the 21st century and present nearly 200 quality programs and events that will contribute to the success of our members and the business community.

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T he Groves, in Temecula Wine Country, is an exclusive gated community of up to 37 new luxury residences. Homes are nestled into a natural & inspiring landscape surrounded by established groves. Ideally perched above the Valley, this elite community offers magnificent views & a rare opportune location. Inspiring floor plans are ready for viewing. Keep informed. Register at TheGrovesWineCountry.com. 1 4 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

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(760) 822-0831

Temecula Wine Country

TheGrovesWineCountry.com 41828 Knoll Vista Ln.,Temecula, CA 92592


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CALIFORNIA BAPTIST UNIVERSITY

THE FASTEST GROWING ADULT PROGRAM IN THE INLAND EMPIRE Bachelor’s Degree Programs Accounting Business Administration Christian Ministries Communication Studies Computer Information Technology Criminal Justice Early Childhood Studies Graphic Design Kinesiology Marketing Political Science Public Administration RN to BSN Sociology... and More! Master’s Degree Programs Business Administration Counseling Psychology Communication Disability Studies Education Public Administration Public Relations

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40764 Winchester Road, Suite 590 cbuonline.edu Temecula, CA 92591 JAN UARY • FE B R UARY 2 0 14 | T EM ECU L A TODAY

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RIBBON CUTTINGS C E L E B R A T I N G

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The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red

RSVP Events Floral Studio 31757 Temecula Parkway, Ste. F Temecula, CA 92592 (951) 302-7156 www.RSVPFloral.com 1 6 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at katie@temecula.org to learn more or to schedule your ribbon cutting.

The Glasshouse Report 951) 225-5272 www.TheGlassHouseReport.com

Perpetual Motion Physical Therapy 28975 Old Town Front Street, Ste. 201 Temecula, CA 92590 (951) 595-1738


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Kepp & Associates Real Estate 41463 Margarita Road, Ste. 100 Temecula, CA 92591 (951) 297-7735

Sigil Social Foundation 41715 Enterprise Circle N., Ste. 102 Temecula, CA 92590 (951) 290-2997

Temecula Valley Mercantile 30530 Rancho California Road, Ste. 201 Temecula, CA 92591 (951) 694-8171 www.TemeculaValleyMercantile.com

Esther N. Phahla, CPA 43460 Ridge Park Drive, Ste. 200 Temecula, CA 92590 (951) 514-2652 www.EstherPhahlaCPA.com

Old Town Temecula Association P.O. Box 1196 Temecula, CA 92593 (951) 676-6160 www.OldTownTemecula.biz

Trattoria Toscana 26485 Ynez Road, Ste. N Temecula, CA 92591 (951) 296-2066 www.TrattoriaToscanaInTemecula.com

Temecula Valley Hospital 31700 Temecula Parkway Temecula, CA 92592 (951) 331-2200 www.TemeculaValleyHospital.com

As You Like It Events at Temeku Hills Country Club 41687 Temeku Drive Temecula, CA 92591 (951) 795-4280 www.TemekuCatering.com

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Nate Fowler is an international author and speaker and has devoted his life to helping people find their direction and giving them new hope, power, and understanding. He has founded the Sigil Social Foundation non-profit in 2012, creating the first behavioral health counseling center in

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Temecula with a sliding scale and creating a path for domestic abuse families to escape and recover in a way that has never been done before. Sigil has licensed marriage and family therapists, clinical social workers, and other medical professionals that have been given high accolades in their work.

FEBRUARY’S FEATURED MEMBER B R I T T A N Y A A N E S T A D – E M B A S S Y S U I T E S H O T E L – T E M E C U L A V A L L E Y W I N E C O U N T R Y – N E W V Y P C I V I C C H A I R Brittany has been with the Temecula Embassy Suites Hotel location for over 5 years, and has had the opportunity to be seasoned in over 10 positions – from Sales, to Food and Beverage Operations, Front Desk, and more. Currently, she assists with any guests traveling to Temecula and all of their social market needs, in relations to group blocks and events. Brittany says, “We are always happy to offer the Temecula Chamber Member’s our Temecula Valley Partner Rate for guest accommodations!”

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If someone has used your service you have won more than half the battle already. Keep them coming back. Focus your efforts on retaining those valuable customers more. Make sure you are conscious of some of the obvious ways you could be losing customers. • Poor Customer Service- almost 70% of customers leave because they were treated badly. Once you lose a customer it’s hard to get them back, if at all. They are what create your bad reputation. If anyone asks them about their experience with you they will surely report the negative, losing you more potential customers. It’s as simple as serving a need, politely and respectfully. • Customers buy from people not companies • If you have a high turnover it’s unattractive and can give a bad reputation for you company. • You may be focusing on new customers more than retention of current • It is 7x’s harder and cost much more to gain a new customer than to focus on satisfying your current customers. 1 8 | T EMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

“VYP creates opportunities for young professionals in our valley to not only network and gain fruitful relationships, but has been a source of empowerment in our community for myself and other young professionals to give back. I’ve found there is always great reward and success when you focus on serving and helping others - this is why I love the hospitality industry so much, we serve others daily.

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• Over-doing social media will dilute the message and drives people away • Be sure to address comments, tweets and questions about your business and products. Don’t overdo it with unnecessary posts. People will get tired of following you. A great approach to social media is adding value. Give advice or tips so there is some sort of take away. Keep people interested in your next post and therefore returning to your business. • Cost of product – price is important but value is more important • There will always be someone offering the same service or product for less, but the key is to offer the best value. Focusing on price causes your clients to think they should be searching for the lowest price rather than the service you provide. Statistics show that 62% of your customers will go to a competitor when they end their business relationship with you. An integral part of lifetime customer loyalty is focusing on their needs and less on profit. Returning customers are the stability in your business.


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2014 LEGISLATOR REPORT CARD The Southwest California Legislative Council has published its 8th annual Legislator Report Card showing how our local legislators voted on business bills affecting our region. This year the Council adopted positions on 107 state bills as well as a number of federal issues. Of the 107, the Council SUPPORTED 41 bills and expressed our OPPOSITION to another 66 as being damaging to some sector of our local economy or just outright JOB KILLERS. Just 14 bills made it through the entire process in a form relatively similar to when they started, 7 we SUPPORTED and 7 we OPPOSED. Bills the Council SUPPORTED include SB21 (Roth), a bill that seeks to identify and retain local physicians attending the UCR Medical School as well as providing an ongoing $15 million funding source for the program; AB1257 (Bocanegra), a bill to require the Energy Commission to identify strategies to maximize the benefits obtained from natural gas as an energy source; AB116 (Bocanegra), a bill extending the expiration date for approved subdivision maps allowing developers to use existing approvals without incurring additional time and costs to build new homes now that the economy has turned in their favor; SB401 (Hueso), a bill requiring state agencies that propose building standards to include the estimated cost of compliance and the potential benefits of the regulation and the related assumptions used in determining that estimate (an agency can’t just make it up anymore because it sounds good); AB227 (Gatto), a bill modifying the Safe Drinking Water and Toxic Enforcement Act of 1986 (Proposition 65) to require a person filing an enforcement action to actually notify the alleged violator, prohibit them from extorting moneys and provides a 14 day grace period for corrective action; AB633 (Salas), a bill that would prohibit an employer from having a policy prohibiting an employee from providing voluntary emergency medical services including cardiopulmonary resuscitation if rendered in good faith at the scene of an emergency; and AB 1400, a committee bill that allows exporters to utilize electronic methods to submit requests and expedites approvals for previously approved exports so they don’t have to go through the whole process every time they make a new shipment. Bills the Council OPPOSED include AB10 (Alejo), the minimum wage bill that will reduce employment opportunities for lower wage workers while increasing the burden on small businesses; SB7 (Steinberg), a bill that seeks to extort prevailing wage and other concessions from Charter Cities; and SB4 (Pavley), the only bill of 5 seeking to eliminate or restrict the use of hydraulic fracturing (fracking) that made it through. While it did pass and was signed by the Governor, the bill had been significantly amended and weakened to require studies of the process, application of a permit (already done) and other reporting data. 2 0 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

Senators Anderson and Emmerson voted with the Council on all 14 bills scoring 100% while Senator Roth voted with the Council 80% of the time. Assemblymembers Melendez, Waldron and Jones also concurred with the Council 100% of the votes while Assemblymembers Nestande and Linder disagreed on the fracking bill bringing their concurrence to 93%. Governor Brown signed all 7 bills we SUPPORTED, vetoed two bills we OPPOSED and signed 5 for a rating of 64%. Last year the Governor voted with us 62% of the time and has consistently scored higher on business friendly bills than his predecessor, who customarily scored in the mid-50’s. The Southwest California Legislative Council appreciates our local legislators who have consistently voted in favor of reducing the tax and regulatory burden on California businesses. Southwest county typically elects more fiscally conservative legislators who, even in the face of overwhelming odds as a super-minority, seek to do the right thing to bring jobs to our beleaguered state. You can find the entire vote record at http://southwestca.biz/.

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951/506-1826

www.951SHRED.com


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UPDATES & CHANGES

TO THE 2014 CALIFORNIA & FEDERAL EMPLOYMENT POSTER Today more than ever, California businesses face increasing demands to comply with labor laws. The TVCC wants to make it easy for your business to meet compliance requirements. No matter how many employees you have in California, your business is required to post employment notices in a central location and distribute certain pamphlets. Severe fines and penalties will be assessed if a business doesn’t display a current poster. You can order your posters now at temecula.org or call 951-676-5090

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Wednesday, January 1 TVCC Office Closed – Happy New Year!

Tuesday, January 14 12-1:30pm – Business Encounter Inc vs. LLC @ TVCC

Wednesday, January 8 8-9am – Membership Committee Mtg. @ TVCC

Wednesday, January 15 5:30-7:30pm – Mixer @ Rancho Ford

Friday, January 10 8-9:30am – Coffee Connection @ TVCC

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Friday, January 17 9-11am Professional Development Series “Social Media MarketingBlogging” @ TVE2

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Tuesday, February 4 12-1:30pm – Power Networking Workshop @ TVCC

Tuesday, February 11 12-1:30pm – Business Encounter Leadership @ TVCC

Thursday, February 6 8-9am – Ambassador Training @ TVCC 4-5:30pm – New Member Reception @ TVCC

Wednesday, February 12 8-9am – Membership Committee Mtg. @ TVCC

Friday, February 7 8-9:30am – Coffee Connection @ TVCC

Friday, February 14 9-11am Professional Development Series “Social Media MarketingLinkedIn” @ TVE2

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Monday, January 20 TVCC Office Closed

Thursday, January 23 7:30am – TVCC Board Meeting

Tuesday, January 21 12-1:30pm, Southwest Manufacturing Council

Monday, January 27 12-1:30pm, Southwest California Legislative Council

Wednesday, January 22 7:30-9:15am – Morning Mixer @ BJ’s Restaurant

Friday, January 31 9-11am Professional Development Series “Social Media MarketingFacebook” @ TVE2

F E B R U A R Y Monday, February 17 TVCC Office Closed Tuesday, February 11 11:30am-12:30pm – Ambassador Luncheon Wednesday, February 19 5:30-7:30pm – Mixer @ Assistance League of Temecula Valley Monday, February 24 12-1:30pm, Southwest California Legislative Council

2 0 1 4 Wednesday, February 26 7:30-9:15am – Morning Mixer @ BJ’s Restaurant Friday, February 28 9-11am Professional Development Series “Social Media Marketing Pinterest/Twitter” @ TVE2 Thursday, February 27 7:30am – TVCC Board Meeting


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ROBINSON PRINTING C E L E B R A T E S

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The longtime Southern California printing manufacturer, ROBINSON PRINTING, celebrates 90-years in business in 2014. The family-owned, family-run business, since 1924, has outlasted the Great Depression, a World War and war rationing, several earthquakes and four relocations. One of the original presses, purchased second-hand by Joseph Robinson in 1924, still sits in the front office. Now run by the 3rd, 4th and 5th generations, Robinson Printing is one of Southern California’s oldest businesses. “Robinson Printing’s values and strong work ethic has set us apart from the competition,” states Dave Robinson, a 4th generation owner. “Since my Great, Grandfather Joseph opened his stationery and printing shop in downtown Long Beach, we have strived to find our niche in order to keep us competitive and relevant. For more than 30-years that specialty has been medical instruction printing. While we also produce fullcolor commercial work, our main focus is this high-quality, incredibly accurate printing that accompanies medical devices, pharmaceuticals and other complicated products.” Dave’s brother Steve added, “Without our tight-knit family of highly skilled and caring employees we would not be where we are today.” During Robinson Printing’s long history (48 years in Long Beach, 20 years in North Orange County and 21 in Temecula), the Robinsons have

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served their communities through their local churches. “Our faith in Jesus Christ is foremost in all the choices we make both personally and professionally,” shared 3rd generation owner Mike Robinson, “we endeavor to love our neighbors and to trust and love God in practical and significant ways.” On one fateful night in 1969, Mike’s Dad, Norman, and Grandfather, Joseph, passed away within hours of each other. Mike credits his faith for helping him to persevere, as he became a business owner at just 26-years old. Throughout the years Robinson Printing has endeavored to grow with their customers and stay relevant through improved technology, quality accountability and environmentally responsible programs. One example of this is the development of adhesive Instructions-for-Use (IFUs). IFUs are the Medical Device Industry’s multi-language product instructions. “When a customer approached us to develop a way to provide an adhesive backer to their thick, mapfold IFUs, we devised and customized machinery that uniquely would meet this need. Today, Robinson Printing’s In-Sheet is a one-of-a-kind adhesive IFU used frequently by our customer base throughout the Medical Device industry,” explained Mike Robinson. Continuing the family tradition to the fifth generation are Tyler and Aaron Robinson. “We

appreciate the uniqueness that comes with being a fifth generation business owner,” stated Tyler Robinson, “It’s our desire to see the company continue to grow, meet our customer’s needs and to provide employment for others in our community.” As a certified supplier to the medical industry for 30 years, ROBINSON PRINTING is also certified to the ISO9001:2008 standard for quality and compliant with cGMP standards. Their extensive inventory of lightweight papers allows for quick turnarounds on order processing. ROBINSON PRINTING maintains complete control of the product in their specially equipped, quality managed facility — from pre-press to printing to folding to inspections to delivery. ROBINSON PRINTING, located in Southern California, proudly serves manufacturers throughout the United States, Puerto Rico, Costa Rica and Europe. ROBINSON PRINTING, Temecula, CA; 951-2960300; robinsonprinting.com

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Aall In Limo Mike Reifeiss 28071 Diaz Road, Ste. #A3 Temecula, CA 92590 (951) 667-5321 www.AallInLimo.com Category: Limousines

Complete Phlebotomy Training, Inc. Wanda Tardy 28125 Bradley, Ste. 290 Sun City, CA 92586 (951) 672-2446 www.PhlebotomyTraining.com Category: Education

American Heart Association / American Stroke Association Crystal Rolling 1700 Iowa Avenue, Ste. 240 Riverside, CA 92507 (310) 424-4161 www.TemeculaValleyHeartWalk.org Category: Organizations / Non-Profits

DreamMaker Bath & Kitchen David Wilkinson 43041 East Florida Avenue Hemet, CA 92544 (951) 757-0164 www.DreamMaker-Remodel.com Category: Remodeling & Rennovation

Business Incentive Solutions Michael Bakley (330) 421-1195 www.BusinessIncentiveSolutions.com Category: Consultant – Business

Extreme Pool Service Chris Contreras (760) 954-5424 Category: Pool Service, Equipment & Repair

E.G. Sanchez’s & Associates, CPA, A Professional Corporation Enrique Sanchez 43920 Margarita Road, Ste. D Temecula, CA 92592 (951) 303-1105 www.EGSanchez.com Category: Accounting / CPA Helen Marx Art Helen Marx (951) 901-0884 www.HelenMarxArt.com Category: Arts & Crafts Hill Alcohol & Drug Treatment Rocky Hill 42145 Lyndie Lane, Ste. 108 Temecula, CA 92591 (951) 676-8241 www.HillRecovery.com Category: Alcohol/Drug Addiction - Treatment/Hotline/Information – Recovery

Organic Roots 40458 Winchester Road Temecula, CA 92591 (951) 296-3444 www.OrganicRoots.net Category: Grocers – Retail Professional Property Inspections James McKinley 30724 Benton Road, Ste. C 302 #561 Winchester, CA 92596 (888) 251-6145 www.ProInspectSoCal.com Category: Home Inspections

Kids Dental Care Bruce Baker 42201 Lyndie Lane, Ste. 100 Temecula, CA 92591 (951) 506-1666 www.DrBruceBaker.com Category: Dentists

Reach for Life Angelica Sage 31674 3rd Avenue Laguna Beach, CA 92651 (760) 550-0468 www.REACHair.com Category: Medical

Kimber for Congress James H. Kimber PA-C P.O. Box 1474 Escondido, CA 92033 (760) 855-9372 www.KimberForCongress.com Category: Government

Save Your Legacy Rod Fink (951) 699-7819 www.SaveYourLegacy.com Category: Graphic Design

Lexus of Riverside 3150 Adams Street Riverside, CA 92504 (951) 353-0903 www.LexusOfRiverside.com Category: Auto Sales Mighty Home Inspection, Inc. Jerry Rockstroh (951) 240-7708 www.MightyHomeInspection.com Category: Home Inspections Mission Ambulance Rick Hartsock 1055 E. 3rd Street Corona, CA 92879 (800) 899-9100 www.MissionAmbulance.com Category: Ambulance Services My Temecula Magazine Tracy Blanscet 27890 Clinton Keith Road, D-306 Murrieta, CA 92562 (951) 265-3173 www.MyCommunityMagazines.com Category: Publishers – Magazines

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National City Tourism and Marketing District Jacqueline Reynoso 901 National City Blvd. National City, CA 91950 (619) 477-9339 www.VisitNationalCity.org Category: Organizations / NonProfits

Simply Healthy Dottie Kelley 40573 Margarita Road, Ste. I Temecula, CA 92591 (951) 296-0959 www.SimplyHealthyClubs.com Category: Nutrition Subway David Hemm 27636 Ynez Road, #L-11 Temecula, CA 92591 (951) 699-6174 www.Subway.com Category: Restaurant Subway David Hemm 31829 Temecula Hwy 79 South, Ste. B-1 Temecula, CA 92592 (951) 303-0452 www.Subway.com Category: Restaurant Subway David Hemm 32965 Temecula Parkway, #130 Temecula, CA 92592 (951) 302-7509 www.Subway.com Category: Restaurant


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Subway David Hemm 29142 Rockledge Drive Menifee, CA 92584 (951) 694-6709 www.Subway.com Category: Restaurant

Time Warner Cable Business Class Greg Huber 1500 Auto Center Drive Ontario, CA 91761 (909) 292-6896 www.twcbc.com Category: Telecommunications 

US Property Investors, LLC Arlan Lloyd 28481 Rancho California Road, #106 Temecula, CA 92590 (951) 335-0715 www.USPILLC.com Category: Investments 

Tarbell Realtors - Zoe Aldrich Zoe Aldrich 39028 Winchester Road, Ste. 101 Murrieta, CA 92563 (951) 595-3060 Category: Real Estate 

Trattoria Toscana Pietro Cinus 26485 Ynez Road, Ste. N Temecula, CA 92591 (951) 296-2066 www.TrattoriaToscanaInTemecula.com Category: Restaurant 

UBIQUITA Rhonda Rae 2764 N. Green Valley Parkway, Ste.318 Henderson, NV 89120 (702) 789-6001 www.UBIQUITA.com Category: Telecommunications 

Trusted Business Partners Bob Hurst P.O. Box 147 Sun City, CA 92586 (866) 437-6273 www.TrustedBusinessPartners.org Category: Networking Organization 

Ultimate Payment Solutions Laurent Urich (310) 709-5635 www.UltimatePaymentSolutions.com Category: Credit Card Processing

Temecula Dollars for Scholars Tammy Iverson 31350 Rancho Vista Road Temecula, CA 92592 (951) 440-0066 Temecula.DollarsForScholars.org Category: Organizations / Non-Profits  Temecula Valley Mercantile Richard Shahan 30530 Rancho California Road, Ste. 201 Temecula, CA 92591 (951) 970-9884 www.TemeculaValleyMercantile.com Category: Retail 

TVSA Hawks Competitive Kelley Collins P.O. Box 893242 Temecula, CA 92589 (951) 551-6477 www.TVSAHawks.com Category: Sports 

Undefined Apparel LLC Enrique Saldivar 40573 Margarita Road, Ste. A-5 Temecula, CA 92591 (951) 719-3183 Category: Retail

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Valued Merchant Services Sharon Toms (951) 813-2537 www.ValuedMerchants.com Category: Credit Card Processing  Voit Real Estate Services Janet Kramer 4747 Executive Drive, Ste. 800 San Diego, CA 92121 (951) 491-5234 www.VoitCo.com Category: Real Estate - Retail  Walker Trial Lawyers, LLP Barry Walker 31618 Railroad Canyon Road, Ste. 1 Canyon Lake, CA 92587 (951) 667-5792 www.WalkerTrialLawyers.com Category: Attorneys - Business Law  Workman Constructors, Inc. Dan Workman 27450 Ynez Road, Ste. 210 Temecula, CA 92591 (951) 600-9587 www.WorkmanConstructors.com Category: Contractors - General

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Access West Insurance Services

The Creative Bar

KATY 101.3 FM

The Rotary Club of Old Town Temecula

Acuvest Commodity Brokers

Destination Temecula

Lienzo Charro, Inc.

S. Sanders Company Insurance

Adoption Answer, Inc.

Diane L. Anderson, D.D.S.

LSL, CPA’s

Scarcella’s Italian Grill

Big Horse Feed & Mercantile

Diaz Super Storage

Mission Oaks National Bank

Scotts Company, The

Bikram Yoga Temecula

Downs Energy

Motel 6

Shakey’s Pizza Parlor

BNI Temecula #1

Elsinore Valley Municipal Water District

Mount Palomar Winery

South County Pest Control

Buckles Restoration

The Endeavor Production Group

Murrieta Auto Collision

State Farm Insurance - Rick Douglas

Bulldog Electric, Inc.

Exit Alliance Realty

Murrieta Day Spa

Stromsoe Insurance Agency

The Business Blast

Eye Associates of Southern California

Murrieta VIP Florist

Swenson Advisors, LLP

Business Women’s Network

Famous Dave’s

National University

Temecula Dental Group

California T’s Screen Printing & Embroidery

Ivy Fitzpatrick

National Van Lines Agent

Temecula Public Cemetery

Callaway Vineyard & Winery

Home Smart Real Estate - Roswitha Melander

Our Nicholas Foundation

Temecula Valley Players

Calvary Chapel of Temecula Valley

Humana, Inc.

Palumbo Family Vineyard & Winery

Temecula Valley Real Estate, Inc.

Care Animal Hospital

Image Source

Pechanga Development Corporation

Temecula Valley Woman’s Club

Central Security Services / Vyanet Security and Technology

Inland Eye Specialists

Portofino Apartments

Toward Maximum Independence

Provident Bank

Walt Allen Architects

RCS Group

Wright Management Services, Inc.

Clear Blue Promotions Clinton Keith Self Storage Coast Benefit Consultants, Inc.

Jacob’s House JD Promotions

Rightway Site Services

Joe Gray’s Plumbing

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At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a lesscrowded environment and a quicker route to building credibility and trust. Sit back and collect endorsements LinkedIn endorsements verify what you do (though most of us on LinkedIn have been endorsed for some skill we don’t possess), while recommendations detail how you do what you do and the unique value you deliver. LinkedIn endorsements are what social networkers call “lite” recommendations and what Forbes writer Eve Mayer likens to a “Stove Top stuffing version,” with less “meatiness than Grandma’s homemade stuffing.” Endorsements are easy to give and even easier to get. leaving you free to steer your efforts toward developing thoughtfully worded 2 6 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

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recommendations instead. Reach out and ask for recommendations Rather than waiting and wishing for customers or associates to put compliments into words, get proactive with your requests. Communication pro and serial entrepreneur Peter Levitan accompanied an email announcing his newest venture with this request: “I’m launching an advertising agency consultation business in February. I’d like to include a few very brief kudos/recommendations from some of my most trusted and super-smart buddies -- people like you. You know: Peter is a really smart guy; really knows the business; knows how to run business development; boy is he going to set you up for success. ... Would you write one for me? As help, here are a couple of recommendations from LinkedIn. Let me know if you have questions. Thanks ahead. Oh, the deadline … next week.” And guess what? People responded, both to help an associate and to enhance their own visibility. Follow Levitan’s example by keeping this advice

in mind: • Tell the reason you’re asking for recommendations and the type of recommendations you’re hoping to receive. This puts your request in context and prompts greater response. • Explain why you’re reaching out to the request recipient. This allows you to share a compliment and conveys that your request is one of a select few and not a mass mailing. • Share helpful information. This saves the recipient time and increases your odds of receiving the kind of recommendation you’re hoping for. • Give your response urgency by stating a reasonable deadline. Spread good words spoken on your behalf Once people put their compliments in writing, spread the praise far and wide. Use recommendations in full or in accurately excerpted versions on your website, in social media, and in sales materials, letters and presentations.


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THANK YOU TVCC AMBASSADORS The Temecula Valley Chamber of Commerce would like to thank each and every Ambassador for their dedication and commitment to the Chamber and the Temecula community. Each has played a valuable role in the TVCC and we appreciate you! Adam A. Ruiz A R Home Loans Direct, Inc.

Esther Phahla, CPA Esther N. Phahla, CPA

Amy McGuinness Navy Federal Credit Union

Harold Penn Cruise Planners

Celeste Ducharme Clinton Keith Self Storage

James McLaughlin MorrisonMcNabb/James R. McLaughlin

David Paget W.J. Bradley Mortgage Capital Corporation

Jann Gentry Gentry Studio

Debbie Lynn Kosum Realty One Group - Debbie Lynn Kosum, Real Estate/Relocation Diane Strand JDS Video & Media Productions, Inc. / JDS Actors Studio

Jason Hope JD Promotions Jeff McNurlan Pacific Advisors - Jeff McNurlan Jennifer Sevilla Provident Bank

Mardelouis Hawthorne Mardelouis Hawthorne, Independent Financial Agent

Roswitha Melander Home Smart Real Estate - Roswitha Melander

Marjorie Dillow Provident Bank

Scott Travers Quality 1 Auto Service, Inc.

Maria Salcedo Toward Maximum Independence

Sean McHenry Dubots Capital Management

Mechel Marcucci All About Vacations/Honeymoons

Teresa Machado-Dancy Keck Insurance Agency

Michael Chalfant Strachota Insurance Agency

Terri Parker Home Smart Real Estate - Terri Parker

Michael Crawford Golden Eagle Properties - Michael Crawford

Tom Somers Pacific Advisors - Tom Somers

Oda Becerra Pechanga Resort & Casino

Donna Holiday Rancho Ford

Jeremy Green Green Chiropractic

Donnell Warren Verizon

Joanne Castro Temecula Notary on Call

Pat Golden-Romero University of Redlands, School of Business

Dora Kristine Contabile Coldwell Banker Residential Brokerage

Joshua T. Emerson Countryside Insurance

Patrick Moody Dogtopia of Temecula

Ed Batto National Van Lines Agent

Kimberly Freize-Uhler Clear Blue Promotions

Ricardo Parsons Mass Mutual Insurance

Eren Brost Toward Maximum Independence

Liza Vega-Tallman Novell & Novell Counseling Services, Inc.

Robert Landesman Individual Member

Erne Orin Send Out Cards

Lori Marruffo Virtual Outsourcing Solutions

Robin Johnson Law Office of Robin Johnson

Eric Theiss Lake Elsinore Storm Baseball

Luanne Jobgen Habitat for Humanity Inland Valley

Roger Kaman Your Fit City

Tracey Papke Potamus Press Designs Valerie Harbottle My Girl! Friday Services Yvonne Ruiz Wine Country Notary

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TEMECULA’S FUN FACTS F R O M A 1 8 5 0 ’ S R A N C H T O S O U T H E R N C A L I F O R N I A’ S W I N E C O U N T R Y , T E M E C U L A H A S E V O L V E D I N T O O N E O F C A’ S P R E M I E R C I T I E S Temecula, the only City in California to retain its aboriginal name Temecula, established in 1859 with the opening of the 7th Post Office in California, gets its name from Colorado Shoshone Indians who were the first to inhabit the valley. They called their village “Temeku” from the Luiseño word “Temecunga” – “teme” meaning “sun,” and “nga” meaning “place of.” The first Europeans to visit included Spanish missionary Father Juan Norberto de Santiago, who in 1797 was searching for a new mission site. They interpreted the name of the village as “Temecula.” Santiago’s expedition led to the establishment of Mission San Luis Rey and the surrounding tribes became known collectively as “Luiseño” Indians. Mexican independence in 1821 ushered in the Rancho era, with the valley then comprising four land grants. In 1858, the Butterfield Stagecoach rumbled through on its way to San Francisco carrying mail from the East. The railroad soon replaced the stagecoach and the Santa Fe depot, built in 1882 on the banks of Murrieta Creek, became the foundation for what is known today as Old Town Temecula. Arizona cattle baron Walter Vail bought the four ranchos in 1904 to create the 87,500-acre Vail Ranch, the second largest ranch in California. Many famous people passed through over the years, including Jedediah Smith, Kit Carson and Helen Hunt Jackson. Perry Mason author Erle Stanley Gardner made Temecula his home for 33 years. Vail Ranch was sold in 1964 for development and the area was renamed “Rancho California”. With the completion of the I-15 corridor between Los

Angeles and San Diego, a population explosion began. When incorporated in 1989, citizens were asked to vote on a name for their new city. They chose “Temecula” over “Rancho California”, which makes Temecula the only city in California to retain its aboriginal name. N a t i o n a l C i t y t o T e m e c u l a R a i l l i n e On January 23, 1882, a rail line from National City to Temecula was completed and the valley’s silence was broken by the whistle of a locomotive. Regular service was started between National City and Temecula two months later and local residents had good access to San Diego. A minor business boom began in Temecula with the advent of rail service and several new stores were built and started to garner trade. In 1883 the line was extended to San Bernardino. In the late 1880’s, a series of floods washed out the tracks and the railroad was finally abandoned. The old Temecula station wound up as a barn and was later demolished. $ 6 0 0 M I n d u s t r y A recent survey by Dean Runyan Associates, an economic and market research firm, found spending by travelers in the Temecula Valley had increased from $131.2 million in 2000 to $597.8 in 2011 —a jump of 356 percent. The 2011 figure is a 7.6 percent increase over 2010 and is close to the record $603.4 million tourists spent in the region in pre-recession 2007. Tourism related jobs have also skyrocketed from 1,660 in 2000 to 6,190 in 2011. T e m e c u l a o n e o f t h e M o s t P l a y f u l C i t i e s

The City of Temecula was named the 2013 Playful city USA by the national non-profit KaBOOM! for the City’s efforts in providing children with ample opportunities for play. Temecula received recognition for its 39 parks, 116,500 square feet of recreational facilities, and joint-use agreements with Temecula Valley Unified School District providing access to 43 acres of sports fields and playgrounds for public use outside of school hours. T h e B e s t W i n e r y i n C A For the third time in the past five years Temecula’s own South Coast Winery Resort & Spa has been named California State Winery of the Year at the state’s premier wine-judging competition at the California State Fair in Sacramento. The wine competition has been held for more than a century and this year had more than 700 participating wineries. C l e a n A i r The American Lung Association recently released two reports, the State of Tobacco Control, and California Local Grades which graded cities and counties on their air quality. Temecula was only one of twelve cities/counties in California to receive an “A” in air quality. Temecula was also the only City in Riverside County to receive an “A”. T o p 1 0 W e a t h e r Suntan.com rates Temecula in its TOP 10 “Best Weather Cities” in the United States! Suntan. com’s Top Ten “Best Weather Cities” in the USA include cities that have both moderate weather and fun outdoor activities. Temecula is ranked among other Top 10 Cities including Honolulu, Miami Beach, Santa Barbara and San Diego.

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HOW TO ALWAYS BE READY TO ADAPT Y O U R B y

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If you’ve achieved some success in your startup’s first product, how do you keep growing? What should you do if an upstart gives your customers a product that delivers more bang-for-the-buck than yours? How do you know when the needs of your customers are changing and adapt to those changes effectively? How should you alter your startup’s business strategy to take advantage of new technology? I’ve seen startups use all kinds of strategies to stay ahead of changing customer needs, new competitors and evolving technology. One CEO acted as chief customer service officer, visiting with each customer after the sale to ask for feedback and adjust offerings as needed. Another wrote press releases three years into the future to create a vision of what the company should be doing three years from now.  Both of these approaches have their benefits -- providing motivation to move forward and a clearer vision into the future. But what if your

vision of the future is not the best one for your startup or your current customer doesn’t represent your future target customer? To tap into the strengths of some of these approaches while overcoming their weaknesses, I developed a six-step process to help entrepreneurs grow their business without boundaries. 1. Create a forward-thinking team. You should lead a team consisting of key functional leaders in your company and select customers and suppliers who can help you rethink your startup strategy. Check in with them often to stay on top of their needs. 2. Map your startup’s value network. The value network is all the industries from your product’s raw materials to the end consumer. Your team can gain valuable insights by fanning across the value network and finding which companies are growing fastest and why.

3. Choose who you listen to. Monitor the market signals generated by the most interesting participants in your industry’s value network. For example, what new products is your fastest growing competitor working on? Which customer segments seem to be adopting your product the fastest? 4. Generate a business model hypotheses. Based on your team’s analysis of these market signals, you should generate ideas about how you might change your strategy such as product features, target customer, pricing and distribution channels. 5. Get market feedback. Launch the top three ideas and see what kind of feedback you get from the market. Do this launch as quickly and inexpensively as you can. You can always adapt and make changes later. 6. Refine based on feedback. Add more features that customers want and take away ones they hate. Always be looking for ways to improve

ESTHER PHAHLA HONORED O N E O F T H E 2 5 M O S T P O W E R F U L I N A C C O U N T I N G F O R 2 0 1 3

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On November 5, 2013, Esther Phahla, the President & CEO of Esther N. Phahla, CPA, A Professional Corporation, was selected as 2013 honoree for the 25 Most Powerful Women in Accounting Awards by the CPA Practice Advisor for Leadership, Service and Contributions to the Accounting Profession. Esther is a Certified Public Accountant (CPA) and a Certified Tax Coach (CTC) specializing in tax preparation and tax planning for small businesses and Individuals. She also holds a Master of Science in Taxation from Golden Gate University. Esther enjoys the interaction with her clients, helping them to design an optimal tax saving strategy. “My husband encouraged me to start my own business and as a mother I also wanted to build a lifestyle CPA firm. This means being available for our daughter’s school and after school activities while pursuing my own career through entrepreneurship and serving my community. 3 0 | TEMECU LA TO DAY | J ANUA RY • F E B R UA RY 20 1 4

I am humbled by this award and experience as I strive to give my clients the Close Personal Attention they deserve while I grow my business. Every client is different and their goals and needs are also different.” said Esther The premise for this award per the CPA Practice Advisor is that the world around us is changing at lightning speed and the accounting profession has witnessed enormous changes over the years and one of the major forces behind that change has been women. This award demonstrates true leadership, and commitment through these women’s professional contributions, initiatives, leadership and community involvement. Esther is active in the community through the Rotary Club of Temecula, Toastmasters International, Temecula Special Games sponsor, Temecula Chamber of Commerce as an Ambassador and Women in Business Advocate, Murrieta Chamber of Commerce as well as the Women’s Peer Connection.


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PICTURED LEFT TO RIGHT; TOP TO BOTTOM — Liza Vega-Tallman, Novell & Novell Counseling Services – Brett Townsend, Mythos Technology – Valerie Harbottle, My Girl! Friday Services; Luanne Jobgen, Habitat for Humanity – Diane Strand, JDS Video & Media Productions, Inc. / JDS Actors Studio - David Paget, W.J. Bradley Mortgage Capital Corporation – Yvonne Ruiz, Wine Country Notary - Roger Kaman, Trinity Worldwide Reprographics/Your Fit City; Jim McLaughlin, MorrisonMcNabb – Jackie Steed, National Merchants Association – David Paget, W.J. Bradley Mortgage Capital Corporation; Graybill Medical Group; Eric Cox, Office Depot; Paul Nolta, Inland Empire Small Business Development Center; Mercedes, Leonesse Cellars

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Temecula Today January/February