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Greg Martin Senior Mortgage Loan Officer NMLS ID: 632947 951.304.4230

Javier Sancarranco Senior Mortgage Loan Officer NMLS ID: 632900 951.326.2266

Sharon Sosa Mortgage Loan Specialist NMLS ID: 632944 951.375.7598

Cathy Michener Mortgage Loan Officer NMLS ID: 680364 951.304.4234

Cindi Green Mortgage Loan Specialist NMLS ID: 632901 951.837.8923

An exceptional neighborhood deserves exceptional service. When you call Bank of America, you can rest assured that our top priority is providing personal service with clear and straightforward information so you can make well-informed home financing decisions. We offer a variety of mortgage solutions for qualified buyers. From the beginning, we will work closely with you to make sure the process is as efficient and convenient as possible. If you are planning to purchase or refinance, you can experience exceptional service right in the neighborhood. Contact one of our mortgage loan officers today.

Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. Bank of America, N.A., Member FDIC. Equal Housing Lender. Š2010 Bank of America Corporation. 00-62-0112D 01-2011 AR56J6V4

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Phone: 951.676.5090 Fax: 951.694.0201 Email : Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.


Chairman of the Board — Isaac Lizarraga, Rancho Ford Lincoln First Vice Chairman — Jeff Kurtz, Promenade Temecula Second Vice Chairman — Tony Berardino, Cornerstone E & S Insurance Services Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary ­— Janet Scott, Bank of America, Home Loan Division

In this Issue

26790 Ynez Court, Temecula, CA 92591



Vol.36 Is.2

Nancy Austin, Grubb & Ellis Peter Baker, Loma Linda University Medical Center Murrieta Brian Connors, Southwest Healthcare System Leslie Doherty, Leslie Doherty CPA, APC LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, Cal State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Lori Marruffo, Virtual Outsourcing Solutions Paul Nolta, Small Business Development Resource Center Jeff Powell, Abbott Vascular Janese Reyes, Community Little Book, Inc Karen Roberts, Kaiser Permanente Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Matt Stone, Rancho California Water District

Management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Katie Edmonds, Membership Director Beth Soltysiak, Sales Executive Tiffany Clark, Membership Coordinator/VYP Director Emily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator


4 New Chamber Board of Directors.............. pg. 8 2012 Awards Gala............................................ pg. 11 VYP News.......................................................... pg. 13 City News.......................................................... pg. 14 SWCLC.............................................................. pg. 16 New Members................................................. pg. 22 Ribbon Cuttings........................................... pg. 24 Temecula Auto Dealers..................................... pg.

Chairmans Elite Circle Members Platinum


Justin Lawler, Creative Director


Legislative Council Chair — Dennis Frank; Consultant — Gene Wunderlich Membership Services Chair — Jim Mclaughlin, Morrison Mcnabb VYP Christine Chappell, emedia Insiders


President’s Circle

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

March • April 201 2 | T e me cula Today | 3



It’s Finally Time


he Great Recession is being looked at from the rear view mirror of more and more Ford and Lincoln customers who bought their new vehicles locally from Rancho Ford Lincoln in the Temecula Valley Auto Mall. Optimism is once again beginning to fill car showrooms in Temecula, and improved sales month after month are a testament to the hopeful premise that the Great Recession is finally behind us. The owners of Rancho Ford Lincoln are using this hopeful premise in making decisions for 2012. A lot of changes are taking place; Things like carpet, service lounge chairs, bathroom counters, etc. are being replaced to freshen up the place. The showroom is being remodeled into a more open space configuration, with tables and chairs being placed around the new vehicles to present a more relaxed environment for customers to discuss their transportation needs. We’re preparing to fill our showroom with wall to wall customers! Ford Motor Company has also made changes in the last few years since the 2008 Lehman Brothers bankruptcy. The fact that Ford was the only domestic manufacturer that didn’t go bankrupt and didn’t take a government bail out prompted more consumers than ever to give its products purchase consideration. These new consumers have liked what they’ve seen at Rancho Ford Lincoln, and have discovered

To fill the showroom! that Ford doesn’t just make great trucks and Mustangs, but also: • Stylish small cars like the European Focus and Fiesta that get up to 40 miles per gallon! • A great “Cool Mom” vehicle called the Flex to replace the boring minivan. • Vehicles with Hybrid and Plug-in Hybrid technologies. • Vehicles with Eco-boost engines that combine twin turbos and direct injection to allow a V-6 to generate the same horsepower as a V-8 with 20 % better mileage. This technology is exclusive to the Ford Motor Company. With all the changes that have occurred in the past few years, there is one constant that hasn’t changed at the dealership, it is the major reason that Rancho Ford Lincoln has been in business for 28 years. It is the understanding that the dealership is a part of the community that it serves. With this understanding, Rancho Ford Lincoln, as well as our fellow dealerships, like to become involved in the local charitable, civic, and community activities that are important to our customers. One of our favorites is participating in the Susan G. Komen Race for the Cure. Another favorite is our Drive One 4UR School fundraiser where we partner with a local high school to give test drives at the dealership to

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friends and family members. The school receives money for each test drive, and has an opportunity to earn $6,000. Do Temecula residents understand that buying local is good for the community? The City of Temecula depends on several sources of income to operate. One of the largest sources comes from sales and use tax. For every car purchased at a Temecula auto dealer, 1 percent of the 7.75 per cent sales tax collected is returned to the city. The city can use this money at its discretion to improve the quality of life for its residents with fire and police protection, parks, roads, etc. The business group contributing the most sales tax revenues to the city are the Temecula auto dealers. The latest Q3 2011 City of Temecula Sales Tax Update shows Temecula auto dealers sales tax revenues to the city increased by 20.3 per cent over 2010! That’s a huge year over year increase! So Temecula residents do seem to understand buying lo cal is good for the community… so it’s time to start filling the showroom with more customers!



The Man behind the Dealership


ention Terry Gilmore’s name and what one word comes to mind? For me, it’s “Giver”.

Terry and Paradise Chevrolet Cadillac support over 300 community events per year. Paradise has received the Temecula Valley Chamber of Commerce Business of the Year award four times, the Murrieta Chamber of Commerce Business of the Year award two times and the Fallbrook Chamber of Commerce Business of the Year award. Terry is a huge believer in “commitment vs. convenience”. He says, “Many things in life catch your eye, but only a few catch your heart”. Because of Terry’s commitment to our community, he has been honored in many ways over the years, including being named into the Temecula Hall of Fame in 1999 and being named Temecula Valley Chamber of Commerce Citizen of the Year three times.

will not only be a celebration for Paradise, but also for the community. Although we cannot quite announce the exciting news yet, stay tuned for a wonderful community celebration “Paradise-style”! By Kelly Daniels, Premier Marketing/Valley Events

I have worked with Terry for 20 years and had the pleasure of planning the Grand Opening of Paradise…which was actually Paradise Chevrolet Buick GEO at the time (remember that?). Over the years, Terry has set the bar for volunteering, and set it high. He has blazed a trail through the area filled with a positive attitude towards philanthropy and community involvement. Because of his genuine sincerity and continuous giving-heart, he has made a significant difference in the lives of many. Paradise Chevrolet Cadillac is also one of the few Women Certified dealerships recognized for customer service excellence. Recently, Paradise received the highly esteemed GM Dealer of the Year award. This is an award that only 2% of the Chevrolet, Buick, GMC and Cadillac Dealers achieve and only 50 dealers in the entire United States received the award in 2010. To receive this honor, a Dealer must be a top performer in Sales and Customer Satisfaction. Dealers also must show a commitment to those areas on a long term basis by retaining customers, using only Genuine GM parts, participating in Standards of Excellence and maintaining compliance with the Essential Brand Elements program requirements. The person that was intregal in getting Terry started with Paradise is his business partner and best friend, Bob Gregory. “I am forever grateful to Bob for believing in me,” says Terry. Paradise Chevrolet Cadillac is celebrating it’s 20th anniversary this year. In the typical Terry Gilmore fashion, the 20 year celebration March • April 201 2 | T e me cula Today | 5



Kenneth Colson, DCH Honda of Temecula • Eric Willis, DCH Chrysler/Jeep/Dodge of Temecula • Syliva Provenzano, Toyota of Temecula • Bill Brumbaugh, Temecula Mazda • Isaac Lizarraga, Rancho Ford Lincoln • Jimmy Vargas, Paradise Chevrolet Cadillac • Jamey Watson, Temecula Hyundai BMW of Murrieta Peter Sidwell (951) 249-8000 26825 Auto Mall Parkway Murrieta, CA 92562 BMW of Riverside Nicole Martirez (951) 785-4444 3060 Adams Street Riverside, CA 92504 DCH Auto Group Temecula Al Rubio (951) 699-4444 26799 Ynez Road Temecula, CA 92591 Dream Car Auto Sales Kevin Nunn (951)587-4167

John Hine Temecula Mazda Bill Brumbaugh (951) 533-2000 42050 DLR Drive Temecula, CA 92591 Paradise Chevrolet Cadillac Terry Gilmore (951) 699-2699 27360 Ynez Road Temecula, CA 92589-9036 Quality Nissan Of Temecula Garrie Aspengren (951) 676-6601 41895 Motor Car Parkway Temecula, CA 92591 Rancho Ford Lincoln Isaac Lizarraga (951) 699-1302 26895 Ynez Road Temecula, CA 92591

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Temecula Hyundai Jamey Watson (951) 699-6807 27430 Ynez Road Temecula, CA 92591 Toyota of Temecula Valley Silvia Provenzano (951) 694-0575 26631 Ynez Road Temecula, CA 92591 Auto Classic & Hot Rods Motech Performance Myda Muckala (951) 813-3550 26871 Hobie Circle, Suite B9 Murrieta, CA 92562



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Your 2012

Temecula Valley Chamber of Commerce Board of Directors

Temecula Valley Chamber of Commerce Announces 2012 Board of Directors


he Temecula Valley Chamber of Commerce is pleased to announce the 2012 Board of Directors. Ballots were sent to the Chamber membership in October resulting in the election of two incumbents, two new directors and four appointees to serve a two and threeyear term. Under the leadership of the 2012 Board of Directors, the TVCC will continue to strive to fulfill its potential as the leading chamber in the 21st century and present nearly 200 quality programs that will contribute to the success of our members and the business community. Officers Chairman of the Board — Isaac Lizarraga, Rancho Ford Lincoln First Vice Chairman — Jeff Kurtz, Promenade Temecula Second Vice Chairman — Tony Berardino, Cornerstone E & S Insurance Services Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary — Janet Scott, Bank of America, Home Loan Division Directors Nancy Austin, Grubb & Ellis Peter Baker, Loma Linda University Medical Center Murrieta Brian Connors, Southwest Healthcare System Leslie Doherty, Leslie Doherty CPA, APC 8 | Teme c ul a Today | Ma r c h • A p r i l 2 01 2 Mar 012

LouEllen Ficke, Commerce Bank of Temecula Valley Kimberly Freize-Uhler, Clear Blue Promotions Jann Gentry, Gentry Studios Kim Kelliher, The Grapeline Wine Country Shuttle Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Crystal Magon, South Coast Winery Resort & Spa Lori Marruffo, Virtual Outsourcing Solutions Paul Nolta, Small Business Development Resource Center Jeff Powell, Abbott Vascular Janese Reyes, Community Little Book, Inc Karen Roberts, Kaiser Permanente Robert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Matt Stone, Rancho California Water District



State of the City Address Presented by the honorable Mayor chuck washington Thursday, April 26, 2012 7:30am – 10:00am Pechanga Resort & Casino, 45000 Pechanga Parkway Join us for this annual event in which Temecula Mayor Chuck Washington will expound on the recent accomplishments and future projects within the City. Tickets: $40 per person or $500 for a corporate table of 10 people. Reservations can be made online at or by contacting the Chamber at (951) 676-5090.


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Congratulations to the

46th Annual Awards Gala Winners


he Chamber announced the Businesses, Citizen, and Service/Charitable Organization of the Year at the 46th Annual Awards Gala on Saturday, February 18, 2012 at Pechanga Resort & Casino. This incredible event was sponsored by Community Little Book, Inc. also known as CLB Media, Pechanga Resort & Casino, Abbott Vascular, Kaiser Permanente, Southwest Healthcare System, Promenade Temecula, Domenigoni Barton Properties, The Law Offices of Rosenstein & Hitzeman, AAPLC, and California State University San Marcos. Over 450 people joined the Chamber in congratulating the award recipients. The Chamber honored the following businesses, individuals, and organizations for their significant contributions to this community. The 2011 Award Winners were: Sterling Business of the Year: Potamus Press Designs – For over 17 years, Potamus Press has been connecting the Temecula Business Community to the “Power of Print.” From concept to fulfillment, Potamus Press has the experience and the means to assist their clients in creating and solidifying their business identity. They offer a full range of services, including offset and digital printing, copying, graphic design and bindery. They have a passion for printing and love to make their clients look great. Bronze Business of the Year: Commerce Bank of Temecula Valley – Commerce Bank of Temecula Valley (CBTV) was chartered in September 2007 to serve the businesses in the Temecula Valley. They are committed to providing exceptional service with financial products in this tough and competitive environment – including messenger service or remote deposit for businesses wishing to maximize efficiency. CBTV are experts at filling needs and executing strategies to provide for growth and sustained profitability. They support our local community and know we can only succeed as our community grows and prospers. 10 | Tem ec ul a Today | Ma r c h • A p r i l 2 01 2

Gold Business of the Year: Callaway Vineyard & Winery – Callaway Vineyard & Winery, located in the Temecula Valley wine appellation, is one of the oldest wineries in the region. Located among rolling hills and valleys, Callaway is a working wine estate with 20 acres of producing vineyards at the winemaking facility and an additional 50 acres of producing vineyard overlooking the Temecula Valley. Ely Callaway, a Georgia-native with a background in textiles, came to Temecula in the late 1960’s and found what he believed to be the perfect spot to plant his vines; a 1600 foot plateau, located below the peaks of a foggy mountain range “where the sun shines through the mist”. In 1969, the Callaway vineyards were planted and in 1974, the winery opened it’s doors to the public. Now privately owned, Callaway Vineyard & Winery was purchased by the Lin family of San Diego in late 2005. Callaway Vineyard & Winery wines are only available at the winery and are not available in any retail stores. Platinum Business of the Year: McDonald’s – emecula McDonald’s is owned and operated by the Tucker Family, who has been operating McDonald’s for 30 years. In the 1970’s, the family dreamed of opening a McDonald’s in Temecula. In 1986, the first McDonald’s opened in Temecula, and the Tuckers could not purchase it because it had already been promised to another operator. In 1993, the Tuckers sold all their properties to finally purchase their dream Temecula Location. Since then, the Tuckers have built four locations in the Temecula Valley. They pride themselves on running successful restaurants and always giving back to their community. Service/ Charitable Organization of the Year: Susan G. Komen for the Cure, Inland Empire – Susan G. Komen for the Cure® was founded in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Up to 75 percent of funds raised by a Komen Affiliate remains in the community to fund local breast health/breast cancer programs and services for those in need. The remaining net income supports innovative research around the world.



Citizen of the Year: Nicole Albrecht – Nicole Albrecht is a General Partner in Financial Accounting Services, a Temecula-based financial accounting firm. Her professional expertise encompasses investment and retirement needs of her company’s tax clients. Nicole currently holds her series 7 and 66 licenses as an Investment Advisor Representative, in addition to being a Certified QuickBooks ProAdvisorSM and an Enrolled Agent licensed to practice before the IRS. Nicole prides herself on giving back to her local community and is currently involved in a variety of organizations in a leadership capacity. Valley Young Professional of the Year: Adam A. Ruiz – Adam A. Ruiz, president of A R Home Loans Direct, Inc. has played an instrumental role as one of the founding members of Valley Young Professionals and has been active in the organization since 2008. As a young professional and entrepreneur, Adam continually recognizes the potential within VYP and has assisted in building and growing the organization. With his dedication Adam has helped lead this group of young businessmen and women into new and exciting avenues of professionalism by contributing to various civic projects, organizing events, and acting as the past chair for the committee. Adam has been supportive and maintains a high level of commitment to the Valley Young Professionals. Lifetime Achievement of the Year Award: Shaun Lumachi – Shaun Lumachi, president of the Chamber Advocacy, acted as the Legislative Consultant to the Southwest California Legislative Council (SWCLC) since 2005. On December 3, 2011 sadly Shaun passed away in an auto accident in Florida while traveling on business. He was the consummate professional and his vast knowledge of the legislative process aided the SWCLC in developing policy platforms and priorities. Shaun Lumachi died too young: but his contributions to countless organizations were extensive and surely will not be forgotten. Ambassador of the Year: Tom Somers – Tom Somers served on the Membership Committee as the Ambassador Chair for 2011. Over the past year Tom attended many ribbon cutting ceremonies, committee meetings and countless events. Tom has been a great representation of the Chamber always encouraging involvement of member businesses and volunteering wherever needed. With his leadership and dedication Tom is a valuable asset to the ambassador team.

Photos Courtesey of Jann Gentry, Gentry Studios

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Travel with the Chamber in 2012


he tradition of excellence isn’t limited to Temecula. The TVCC travel programs offer a unique way to see the world. Join us as we travel to many beautiful places.

Your trip to Spain awaits you in November 6 – 13, 2012! Begin your journey into a historic land brimming with amazing sights, a warm sunny climate, delicious food, and amazing culture. This trip to Spain offers 7 days at one hotel so you can spend your days relaxing by the pool, visiting local shops, take a stroll on the beach, or enjoy any of the offered tours. The trip highlights and optional tours: a full day tour of 13th Century Alhambra, visit to the Generalife Gardens a UNESCO World Heritage site, a visit to the village of Mijas near the Mediterranean Sea, take a ferry to exotic Morocco, a tour of historic Seville, shopping in Gibraltar, St. Michael’s Cave, and a tour of the cliff top town Rhonda. The Sunny Spain & Costa del Sol tour will have you departing on November 6, 2012 and returning on November 13, 2012. The cost of this incredible trip is $2,399 based on double occupancy. There is an optional extension of 3 days in Madrid for an additional $649 per person double occupancy. Register today for this incredible trip! A $500 deposit is required to reserve your spot. Not included is the Optional Cancellation Waiver/Trip Insurance for $180 per person ($210 pp if including Madrid extension). For detailed trip information or for any questions please contact Brooke Nunn at (951) 676-5090 or Discover Tuscanyn October 4 – 13, 2012 Tuscany awaits you with rolling landscapes, savory wines, delicious food, and stunning architecture. On this special journey you will enjoy walking tours in Italy’s most charming towns, visit magnificent historic monuments, and sample mouth-watering cuisine & wines. Travel with ease knowing

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that Collette Vacations has selected the best hotels, restaurants, and tour guides for your trip. The Discover Tuscany tour will have you departing on October 4, 2012 and returning on October 13, 2012. The cost of this incredible trip is $3,249 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport and Hotel Accommodations. Not included in price: Cancellation waiver and Insurance of $220 per person. During your vacation you will visit Rome, Assisi, Basilica of St. Francis, Montecatini Terme, Siena, Florence, San Gimignano, Winery Tour, and enjoy a Tuscan Feast. Also included with the trip are 13 meals: 8 Breakfasts and 5 Dinners. The deadline to register is April 5, 2012. A $250 deposit is required to reserve your spot. For detailed trip information or for any questions please contact Brooke Nunn at (951) 6765090 or

news Strategy and Design


’ve noticed a common trend lately among companies who supply creative marketing visual(?) products. It kind of worries me. They’re selling empty promises.... As a business owner you can go to countless websites to build your own logo, website, brochure, business cards or anything else you need to advertise your services or products (you can even do it yourself in 5 minutes on your iPad). They’re filled with options and are all relatively cheap compared to hiring a professional designer. But, they all seem to leave one thing out: strategy. They try to convince you all, you need is to check these tasks off and you can “get it over with” without any real thought. “A Plan of Action Designed to Achieve a Particular Goal” Strategy is originally a military term meaning “a plan of action designed to achieve a particular goal.” It’s a road map showing you which way to turn when you reach a certain point. What move to make next. So, that begs the question: What is your goal? After all, you can’t make a road map unless you know where you are going. If your goal is to simply, for example, get a logo designed then your strategy may be to get a shiny piece of clip-art, hire someone who offers a logo like it’s a side of fries with your print order, or offer over 20 struggling designers some spec work (booooo). With this strategy you can get your logo built for less than $200 in most cases. Great. You’ve reached your goal and got exactly what you, as a business owner, want: A “cool” looking graphic, exactly how you want it to look, to fill that space at the top or your website or brochure... but is that what your business needs?

Why Do You Even Need a Logo Designed? Now, let’s back up... why do you even need a logo designed? Ultimately, a logo is one of several brand elements which give your company an Identity. So, what if your goal was instead to get a recognizable identity in your market? Your strategy would take on a whole different look and the end result would include more than just a logo. You would have to start out by determining who your market is. Then, you’d have to understand where you currently stand in the eyes of that market and—here’s the key—create a plan to get from that current perspective to the perspective you want. That is where your strategy lies and that’s really the purpose of any identity design or marketing project. You are trying to take the many possible perceptions of your company and convert them over to the one you want your target market to have. And it’s more than just making sure people know you’re a plumber or a chiropractor. The perception you want is that you’re the “friendliest plumber” or the “gentlest chiropractor.” To do that, you’ll need a lot more than just a 20 starving students throwing stuff at the wall and seeing what sticks. You need a strategy that will push your limits and will not be defined by incremental projects you commission just to fill your marketing quiver. By Jason DeArmond, DeArmond Creative and VYP Marketing Chair

Join VYP

for upcoming events! Wednesday, March 7 12:00-1:30pm – Business Success and Marketing with Bill Wilson at TVCC *Lunch Provided by Wilson Creek Winery Wednesday, March 14 6:00-7:30pm – “Net-Working- Out” Event at Trainer Zone Fitness 27525 Enterprise Circle, Temecula Tuesday, March 27 6:00-8:00pm – “Onward”, by Howard Schultz, review and group discussion at Barnes and Noble on Winchester.

Wednesday, April 11 11:30-1:00pm – Speed Networking at TVCC Thursday, April 26 6:00-8:00pm – VYPER at TBD For more information on VYP events please email or check out our NEW website

March • April 201 2 | T e me cula Today | 13



Go ahead, take a deep breath! Temecula Air Quality receives an “A”!


n average, a person breaths in 20,000 liters of air a day. For those living, working or visiting Temecula- go ahead and breath 20,001 liters a day! The American Lung Association recently released two reports, the State of Tobacco Control 2012, and California Local Grades which graded cities and counties on their air quality. Temecula was only one of twelve cities/counties in California to receive an “A” in air quality. Temecula was also the only City in Riverside County to receive an “A”. The Overall Tobacco Control Grade included an evaluation of three areas; smokefree housing, reducing sales of tobacco products, and smokefree outdoor air. The outdoor air included the evaluation of outdoor dining, entryways, public events, and recreational areas. In May 2007, the Temecula City Council adopted an Ordinance that prohibits smoking in and around multi-unit residences along with prohibiting smoking in public places. A dismal 355 of 538 cities/counties were given an F, while only 12 received an A. Those 12 cities/counties are Albany, Baldwin Park, Calabasas, Compton, Contra Costa County, Glendale, Pasadena, Richmond, Santa Clara County, South Pasadena, Union City and Temecula.

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The American Lung Association in California established local tobacco control grades in three categories that itbelieves reflect where local action is needed and where the greatest public health benefit can be derived. Even after 30 years of warnings on packages, tobacco continues to impact our health. In 2010, more than 220,000 new cases of lung cancer were reported, and more than 150,000 Americans died as a direct result of the disease. The control grades are set high because tobacco remains the number one preventable cause of death in California and because experience shows that local action has been the cornerstone of the tobacco control movement and public health improvement. The three tobacco control policy grades that are assigned to each city and county in California are :(1) Smokefree Outdoor Air (2) Smokefree Housing(3) Reducing Sales of Tobacco Products. The City of Temecula continues to strive toward excellence and provide its citizens the highest quality of life. Temecula, branded as Southern California Wine Country, has award winning schools, higher educational opportunities, vast array of parks and trails, diverse shopping and dining options, beautiful residential communities AND clean air!



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The SWCLC enters its


re you familiar with what your Southwest California Legislative Council does on behalf of Valley businesses? The Southwest California Legislative Council is a coalition of the Temecula Valley, Murrieta, Lake Elsinore and Wildomar Chambers of Commerce. The mission of the SWCLC is to provide a basis for the four chambers to act on local, state and federal government issues to secure a favorable and profitable business climate for the region. That means as a member of the Temecula Valley Chamber of Commerce, you are partnered with other business owners across the region to advocate on behalf of local business interests. The Chamber feels it is critical to have the business voice of Southwest California heard in Sacramento and the council has been filling that role for the past seven years. As you may have noticed in our last report, our representatives in Sacramento voted 100% with this Council’s recommendations on business issues for the past three years. Our Strategic Initiatives for 2012 include: Job Creation & Business Retention, Budget & Tax reform and Environmental Reform. Last year the Council took positions opposing 20 separate bills in Sacramento, of which 18 did not pass. Only 2 of these bills we considered ‘business unfriendly’ were passed and signed by the Governor. Similarly we voiced our support for 10 bills we felt could aid the business community. Sadly 9 of those also failed and only 1 passed. It’s tough to get a good business bill through our legislature, which is why effective lobbying against bad bills becomes so important – first do no harm. This year we have already published positions on 8 bills that would have an impact on our local business climate or community well-being. We supported SB 659 (Padilla), which would have allowed a 45 day extension to allow our city redevelopment agencies to wind down after the December

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Seventh Year of Advocacy

Supreme Court decision supporting their dissolution. That bill has failed but we continue to support SB 654 (Steinberg) that will allow our cities to continue using RDA funds earmarked for low and moderate income housing needs to be used for that purpose. We also supported Assemblymember Kevin Jeffries bill AB 157, the Safe, Clean and Reliable drinking water act of 2012, which sought to reduce the scope and cost of the proposed $11 billion water bond scheduled to appear on our November ballot. The bill failed to proceed but even now Democratic leaders are seeking ways to do the same thing Jeffries bill targeted. Had Jeffries been a Democrat, his bill would likely have ended up part of the solution to the problem. The Council has also taken positions supporting two bills dealing with the California Environmental Quality Act (CEQA). The first, AB 890 (Olsen), would allow cities to address certain public safety roadway improvements without cumbersome environmental review. The second, SB 973 (Vargas) attempts to limit CEQA encroachment into local events of limited duration – like fireworks shows, events at wineries and farmer’s markets. Both bills will have an impact on the ability of local municipalities to define use issues within their own boundaries, as well as the ability of businesses to comply with ever more far-reaching regulations. Legislative Council meetings are held the 3rd Monday of each month at noon at the Realtor building at 26529 Jefferson Avenue. Meetings often feature lively discussion and debate on the issues before us, including spirited input from our Legislators or their representatives. If you have information about bills that would be beneficial or harmful to your business or industry segment, we encourage you to join us at our meetings. You can also forward information regarding the bill to for consideration by the Council.



Save Your Business Money

& Help the Environment


ow do solar panels really work? The panels convert the sun’s energy into electricity by first passing through an inverter which changes the current from DC to AC enabling it to power electrical items. The electricity then passes through a breaker box to outlets in the home or building. That’s really all there is to it.

The great thing is that excess power from the solar array is then sent to the utility grid, this spins an electric meter backwards and that means a lower electric bill! This process is called “net metering”. Net metering permits the customer to get full credit for the retail value of the electricity the system generates. Net Metering is really pretty simple; the utility company monitors how much energy you consume every month. During daylight hours you send extra power back into the grid, and at night you draw power back from the grid. The utility company then compares how much energy was produced by your solar system vs. how much energy you consumed at the end of the month. You will either “bank” credit that will be rolled towards the next month, or you will pay the net difference to the utility company. To learn more about solar power, net metering and how to save your business money, contact SolarMax Technology, Inc at 951-297-2400 or visit

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news CSUSM Degrees & Professional Training


Now Available For Temecula-Area Residents

t won’t be ‘the best kept secret in Temecula’ for long. California State University San Marcos is now offering upper-division courses for undergraduate BS degrees along with graduate degrees, professional development certificates and personal enrichment courses at its dedicated Temecula campus.

hands-on training that will prepare them to be leaders in this region for the foreseeable future,” says Sarah Villarreal, Associate Dean of Extended Learning.“ We are working hard to prepare our graduates so they will make a meaningful difference in their fields and a clear contribution to the successful and sustainable growth of our Temecula Valley.”

“This is the best of both worlds for Temecula-area residents,” says Suzanne Lingold, Associate Dean of CSUSM at Temecula. “Students have access to state-of- the art coursework and training labs as well as world-class professors right here in downtown Temecula. You can get in to the classes you need as you need them and take advantage of small class sizes. Our cohort or teambased model allows students to take required degree courses sequentially and together, ensuring that everyone stays on track and meets their degree goal.” The plan appears to be working as the campus has recorded a whopping 97% graduation rate for degree students since its inception.

For more information on degree or certificate programs, or to learn about the Osher Lifelong Learning Institute, visit

Launched in 2008, CSUSM at Temecula is currently located at the former Sparkman School on Margarita Road. Degree coursework is offered in nursing, kinesiology and business with many courses specifically designed and scheduled to meet the needs of the working professional. For professionals seeking to refine their skills, certificates are also offered in human resource management, biotech lab, teacher credential prerequisites, digital arts and meeting and event planning. The Osher Lifelong Learning Institute provides a wide-range of personal enrichment courses for adults 50 years and better. Full-time academic advisors are available during the week for consults with prospective students who wish to learn more about any of the school’s degree or certificate programs. All degrees and certificates earned at the Temecula site are awarded from California State University San Marcos. “We are committed to providing Temecula-area residents with thoughtful, high- quality and innovative education as well as the 18 | Tem ec ul a Today | Ma r c h • A p r i l 2 01 2



March • April 201 2 | T e me cula Today | 19


news Easy Business-building Reminders for any Merchant

Let’s Start Having all salespeople read company ads, catalogs, literature, Facebook, Twitter and Blogs before customers come in with questions and inquiries. An uninformed salesperson is bad for business. Also check out everything about the competition. Staying open longer hours. You want your community to shop locally -- so make it easier for your customers that have a job and are working. Establishing dress codes for employees and enforcing these dress codes. (Even if there is a uniform -- it should be clean, neat, etc.) Employees are the representatives of the store and should project the image the store wants to convey. Greeting everyone who walks through the door.  Coming up with different greetings -- so customers don’t hear the same greeting over and over when shopping in the store. Making it comfortable for customers to shop.  Adjusting the thermostat because customers may be wearing coats and the staff can wear a sweater. Perhaps a rack for customer’s coats and a place to check packages. Having employees identify themselves when answering the phone. This adds a professional touch and provides the caller with a person to identify with on the other end of the line. Cleaning up the cash-wrap area as-you-go and putting everything in its place. Customers are concerned about transaction accuracy and your services, i.e., shipping, if this area is a mess with clutter and food.

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Listening, really listening to customers. If you don’t really listen and show customers the wrong merchandise -- they will assume you don’t have what they are looking for and leave. Stocking and cleaning during hours when the store is not open. Doing these chores when the store is open is inconsiderate to shoppers and doesn’t convey a professional image. Instead have the staff mingle with the customers and help with suggestions. Having all cash registers open when the store is busy.  An extra staff member can mingle with the customers in line — making additional suggestions. Getting everyone on board.  Ensuring that everyone in the organization understands what the winning advantage is and what their role is in supporting it.

Let’s Stop Trying to get a head start on store closing times. Vacuuming while the store is still open is rude and should be done after the store closes. Helping phone inquiries while other customers are in the store waiting to be helped. The customer in the store should take precedence.  Having someone besides the cashier answer the phone. Running out of sale items or advertised specials early on the first day of the promotion. A product should not be advertised unless there is sufficient stock. Using the store phone for personal calls.



Attracting & Retaining Excellent Employees


inning over employees, keeping morale high, and building company loyalty are as important to your business’s success as a healthy balance sheet. Sure, you’ve hired good people, but how do you keep them happy and productive? A competitive salary is a good place to start, but that’s just one element in an attractive package.

life insurance agent would then meet individually with each employee to explain the benefits of life insurance and the ease with which it can be purchased. All products purchased through VPD are employee-owned and paid for, with no direct out-of-pocket cost to you except the cost of administration. The VPD offerings can be a smart way to supplement your overall benefits package, without draining your budget.

Recent studies show that a key concern of employees is finding the right balance between their life at the workplace and their life at home. In addition, employees are looking toward their employers for help in managing their basic needs, such as adequate health care coverage, life insurance, and putting something aside for the future.

Why Employees Like VPD Most people agree that adequate life insurance coverage is a necessity; however, many employees rely heavily on their group plan, and don’t purchase it on their own. A VPD program affords employees the opportunity to get the coverage they need in a relatively painless fashion. Because the policy is being offered to many employees, premium rates are generally quite competitive. Since employees own their policy, it’s portable — they can take it with them if they leave the company. If they choose permanent life insurance, along with vital insurance protection, the policy accumulates guaranteed* cash values.

Management must respond to workers’ needs while carefully containing the cost of funding these programs. In recent years, many cutting-edge companies have experimented with creative new personnel ideas. A wide range of programs, from “telecommuting” to “voluntary payroll deduction,” have been designed to enhance employee quality of life while boosting company productivity. Innovative Attendance For some businesses, the 9 to 5 grind is a thing of the past. Depending on the nature of the business, it may not be necessary for every employee to work strictly a 9 to 5 schedule. “Flextime” allows employees to select their own starting time (within a range of hours, say, 7AM – 9AM), and then leave work eight hours after their starting time. With two working parents as a norm, “telecommuting,” has become a way for companies to keep valuable employees who otherwise may leave their job. This work-at-home arrangement uses the technology of laptops, fax machines, and e-mail to make working outside the office easier than ever. Supplement Benefits, Not Costs In the past decade, “Voluntary Payroll Deduction” (VPD) programs have emerged as a convenient way of supplementing the range of benefits provided to employees. It’s rapidly become one of the most popular ways to buy life insurance, and it’s at home in businesses as diverse as Wall Street law firms and Main Street small businesses. A VPD program can usually be set up using your existing procedures for payroll deduction. A

Attracting the Best and the Brightest As the pool of qualified employees shrinks, employers must go “beyond the nine dots” to attract and retain talented people. Companies perceived as employers of choice are successful largely due to the superiority of their personnel policies and the range of choices they offer their employees. If a VPD program sounds right for your employees and your firm, you’ll want to choose a top-notch insurance company to serve as the provider. Note: Employee participation in a payroll deduction insurance program is completely voluntary. Since this program is not intended to be subject to the Employee Retirement Income Security Act of 1974 (ERISA), employers cannot contribute to, or endorse, this program. *Guarantees are dependent on the claim-paying ability of the issuing company. This educational third-party article is being provided as a courtesy by Jean Diaz Agent, CA Ins. Lic. #0H40614 New York Life Insurance Company. To learn more about the information or topics discussed, please contact Jean Diaz at 760-798-9433. March • April 201 2 | T e me cula Today | 2 1



New Members

A very special welcome Investments, Real Estate 1nvestments, Inc. Ashley Aguilera 26790 Ynez Court, Ste. 2B Temecula CA 92591 (951) 694-4404

Catering, Restaurant Freebirds World Burrito Jorge Fierro 40408 Winchester Road #O3 Temecula CA 92591 (951) 719-3146

Printer Sales & Service, Printer Supplies ABD Office Solutions Michael Cardenas 420 Apollo Street, Unit D Brea CA 92821 (714) 255-0505

Marketing, Marketing Information Services Heardable, Inc. Jon Samsel 28545 Old Town Front Street, Ste. 206 Temecula CA 92590 (888) 520-0034

Video Production CeVA Productions Peter Schlemmer Temecula CA 92591 (951) 719-5088 Beauty Salon / Hairstylists Cosa Bella Salon Ofelia Ervin 26780 Ynez Court, Ste. D Temecula CA 92591 (951) 676-8444 Consultants - Medical, Medical Patient Relationship Credential Protection Thomas Termini 43980 Mahlon Vail Circle Temecula CA 92592 (951) 442-5623 Landscaping Enviromental Landscape Maintenance, Inc. Ryan McFadgen 27475 Ynez Road, Ste. 300 Temecula CA 92591 (951) 216-3650

Medical, Medical - Radiology Imaging Healthcare Specialists Rhonda Gilmore 25150 Hancock Avenue, Ste. 105 Murrieta CA 92562 (951) 600-4848 Legal Services Legal Shield Praveen Sharma Temecula CA 92592 (951) 526-1153 www.praveensharma. House Cleaning MaidPro of Temecula/Murrieta, CA Edward Kennedy 27488 Enterprise Circle West, Suite 2 Temecula CA 92590 (951) 506-6100 Pressure Washing / Graffiti Removal Pacific Hydroblasting, Inc. Glen Probasco 27475 Ynez Road, Ste. 117 Temecula CA 92591 (951) 514-9258

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Event Planning & Coordination Plan Ahead Events Temecula Valley Joe Franklin 35260 Pauba Road Temecula CA 92592 (951) 231-2183

Insurance Temecula Valley Insurance Agency Barni Strausbaugh 27357 Valley Center Road Valley Center CA 92082 (760) 749-2383

Health Care Services Prestige Healthcare Registry Julie Carmean 33685 Madera De Playa Temecula CA 92592 (951) 695-2306

Real Estate Developers / Investors Truax Development, Inc. Bernard Truax 43500 Ridge Park Drive, Ste. 102 Temecula CA 92590 (951) 216-7314

Non Profit, Retail Salvation Army, The Mark Fulton 27525 Jefferson Avenue Temecula CA 92590 (951) 693-9615 Restaurant Shakey’s Pizza Parlor Gail Hill 26479 Ynez Road, Suite C Temecula CA 92591 (951) 719-1145 Solar Electricity, Solar Energy Equipment & Systems Construction SolarMax Technology, Inc. Marvin Jimenez 28441 Rancho California Road, Ste. 204 Temecula CA 92590 (951) 297-2400 Solar Electricity Sullivan Solar Power Tara Kelly 8949 Kenamar Drive, Ste. 101 San Diego CA 92121 (858) 271-7758

Advertising, Publishers Magazines Your Villa Magazine Sue Earnhart 6926 Hawarden Drive Riverside CA 92506 (951) 970-3800



Chamber Calendar MARCH 2012 Friday, March 2 8:00-9:30am - Coffee Connection at TVCC

Tuesday, March 13 12:00-1:30pm – Business Success Forum at TVCC

Friday March 9 9:00-11:00am – Professional Development Series; Topic– Social Media Markteting at TVCC

Wednesday, March 14 8:00-9:00am – Membership Committee Meeting at TVCC 9:00-10:00am – Advocacy Meeting at TVCC

Monday, March 19 12:00pm – Southwest California Legislative Council at SWR Association of Realtors Tuesday, March 20 9:00-11:00am – SBDC, “How to Start Your Small Business” at TVCC

Wednesday, March 21 5:30-7:30pm – Mixer at Paradise Chevrolet Cadillac Wednesday, March 28 7:30-9:15am – Networking Breakfast at BJ’s Restaurant

Chamber Calendar APRIL 2012 Wednesday, April 4 9:00-12:00pm – SBDC, “QuickBooks for Beginners” at TVCC

Tuesday, April 10 12:00-1:30pm – SBDC, “HR Overview for Office Managers and Owners” at TVCC

Monday, April 16 Southwest California Legislative Council at SWR Association of Realtors

Thursday, April 5 4:00-5:30pm – New Member Reception at TVCC 9:00-10:00am – Ambassador Training at TVCC

Wednesday, April 11 8:00-9:00am – Membership Committee Meeting at TVCC 9:00-10:00am – Advocacy Meeting at TVCC

Wednesday, April 18 5:30-7:30pm – Mixer at Murrieta Day Spa

Friday, April 6 8:00-9:30am - Coffee Connection at TVCC

Friday, April 13 9:00-11:00am – Professional Development Series; Topic – Leadership, Class 1 of 4 at TVCC

Wednesday, April 25 7:30-9:15am – Networking Breakfast at BJ’s Restaurant

Thursday, April 26 7:30am – State of the City Address at Pechanga Resort & Casino Friday, April 27 9:00-11:00am – Professional Development Series; Topic – Leadership, Class 2 of 4 at TVCC

March • April 201 2 | T e me cula Today | 2 3

Temecula Valley

Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a Ribbon Cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. Contact the Membership Department to learn more call 951-676-5090.

Best Temecula Guide Sandra L. Caso 27636 Ynez Rd L-7 #213 Temecula, CA 92591 (760) 728-8189

Davis Family Insurance Craig & Kathy Davis 27645 Jefferson Avenue #113 Temecula, CA 92591 (951) 699-1776

The Fishmonger Cafe Mardelouis Hawthorne 31045 Temecula Parkway, Ste. 104 Temecula, CA 92592 (951) 302-1679

Freebirds World Burrito Jorge Fierro 40408 Winchester Road #O3 Temecula, CA 92591 (951) 719-3146

Handle It Wayne Thornhill Temecula, CA 92591 (951) 234-2612

Medifast Weight Control Centers Amy Pittman 27450 Ynez Road #316 Temecula, CA 92592 (951) 294-9031

Recorded Memories Carlo Limatola Temecula, CA 92591 (800) 834-2022

The Salvation Army Mark Fulton 27525 Jefferson Ave Temecula, CA 92590 (951) 693-9615

Sola Salon Studios Randy Sinnett 32467 Temecula Parkway Temecula, CA 92592 (951) 235-9223

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SolarMax Technology, Inc Marvin Jimenez 28441 Rancho California Rd, Ste. 204 Temecula, CA 92590 (951) 297-2400

Wells Plumbing, Heating & Air, Inc. Robert Wells 30951 Sawgrass Court Temecula, CA 92592 (951) 591-5060


Sullivan Solar Power Tara Kelly 8949 Kenamar Drive, Ste. 101 San Diego, CA 92121 (858) 271-7758

Renewing Members Thank you

Abbott Vascular All About Self Storage Amante & Associates Insurance Solutions, Inc. Animal Friends of the Valleys-LEAF Arizona Tile Axene Health Partners, LLC Barrett Business Services, Inc. Bella Capelli Salon & Boutique - Carole Spears Briar Rose Winery Brighton Collectibles Cbeyond Certified Farmers Markets Chateau at Harveston Clear Blue Promotions Coast Benefit Consultants, Inc. Cosmetology Institute, The Country Villa Murrieta Healthcare Center The Creative Bar Eagle’s Mark Eastern Municipal Water District Eilek, Shirley Embassy Suites Hotel - Temecula Valley Wine Country Executive VIP Airport Shuttle First California Bank Fish House Vera Cruz Fish Window Cleaning The Garrett Group, LLC Gershon Bachus Vintners Glennie’s Office Products Global Health Insurance Marketing, Inc. Golden Eagle Properties - Michael Crawford Green Acres Ranch, Inc. Hampton Inn & Suites Hemet Hospice Humana Inc. Ideal Print & Copy Image Source Inland Management Group “IMG” Kaiser Permanente

Keck Insurance Agency La Masters of Fine Jewelry Law Offices of Mark A. Hiller & Assoc. LifeStream Lifestyle Chiropractic & Wellness Littlefield Physical Therapy Lorene Lynn Mies, APLC Los Willows Lubrani & Brown, APC Markham Development Mgmt Group, Inc. McDonald’s Mira Loma Apartments Morrison McNabb Mt. San Jacinto College Mythos Technology Nash Dental Care Neighborhood Healthcare Oak Park Executive Suites Our Nicholas Foundation Pacific Barcode, Inc. Pacific Fire Protection Pacific Western Bank Paradise Chevrolet Cadillac Passion 4 Pets, LLC Paula L. Wilson, Inc. Payroll Plus, Inc. PCS Building Maintenance Portofino Apartments Primus Golf Academy Professional Women’s Roundtable Prudhomme Associates CPA’s Rancho Land Associates, Inc. Rancho Physical Therapy, Inc. Rancho Reprographics, Inc. Leila Rauschenbach Robinson Printing & Creative Media Royale College of Beauty Safe Alternatives For Everyone, Inc. Sagicor Claims Management San Diego County Credit Union Sawyer Cook Insurance

Securitas Security Services USA, Inc. Shafer & MacRae, CPA’s Shred and Go Sonoma at Mapleton Southwest California Pageants Spa Escape Storage Express Strachota Insurance Agency The Studio Stutz, Artiano, Shinoff & Holtz, APC Summer Breeze Apartments Sunrise Dental / Parul Mehta DDS Sylvia A. Gisi MD, Inc. Temecula Carpets, Inc. Temecula Creek Inn Temecula Dental Group Temecula Ridge Apartments Temecula Roofing Company Temecula Valley Woman’s Club Toyota of Temecula Valley Tucalota Springs RV Park United Way of the Inland Valleys Viamedia/Verizon FiOS TV Advertising Vineyard Valet Dry Cleaning Voit Management Wallick & Volk Wal-Mart Walt Allen Architects West Coast Flooring Center White Van Real Estate Services, LP Your Pain Care

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pril is “National Child Abuse Prevention Month” Child Abuse is prevalent in our valley and rising nationally at an alarming rate. In the Month of April we urge everyone in our community to take action for children everywhere! The Blue Ribbon is the international sign for child abuse prevention and serves as a constant reminder that all of us have a responsibility to help keep helpless children safe!

Founded 29 years ago, Rancho Damacitas is a residential treatment center for battered and abused children and youth located in the Temecula Valley. Rancho Damacitas Children’s Homes have been standing in the gap for children victimized by child abuse and neglect. Rancho Damacitas is a nonprofit 501(c)(3) organization that facilitates physical and emotional healing, recovery, and a new beginning to children and youth ranging in age from six to eighteen.

Two simple effective ways to participate in the Kids First Campaign:

“When the outcry of an abused child is silenced, the cuts and bruises cry out loud and clear.” Take a stand against Child Abuse.

• Display a small no-maintenance Donation Box in your place of business throughout the month of April for donations of any amount to support your local community children’s home.

For more information or to obtain a Donation Box, please contact: Clifford Nunn, Director of Development at Rancho Damacitas Children’s Homes (951) 302-2317x 221

• Make announcements within your social media groups, place blue Ribbons on your homes, tie them to your trees and car antennas, wear them and display them at your work place or places of business.

Third District Economic Development Forum Wednesday, March 21


eff Stone, Riverside County 3rd District Supervisor invites you to hear about plans and progress made to improve the infrastructure in our valley.

Pechanga Resort & Casino 45000 Pechanga Parkway 7:00-7:45am Registration & Business Expo 7:45-8:00am Breakfast Served 8:00am  Program Starts Promptly Speakers include: Jeff Stone, Riverside County 3rd District Supervisor Jamil Dada, Chairman of the National Association of Workforce 26 | Tem e ec c ul a Today | Mar c h • A p r i l 2 012

Emcee: Robert Field, Assistant County Executive Officer/EDA The 2012 Third District Economic Development Forum is a fundraiser to benefit Riverside County’s Third District chambers of commerce. You can choose which Chamber to support when your purchase you tickets. Please click on Temecula Valley to help raise funds for advocacy and educational programs for your Temecula Valley Chamber. Thank you.   For general information or registration questions, please contact: Markeshia Babers 951-955-3173



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26790 Ynez Court • Temecula, CA 92591 Change Service Requested

March April - Temecula Today  

Temecula Auto DealersNew Chamber Board of Directors2012 Awards GalaVYP NewsCity News SWCLC New MembersRibbon Cuttings

March April - Temecula Today  

Temecula Auto DealersNew Chamber Board of Directors2012 Awards GalaVYP NewsCity News SWCLC New MembersRibbon Cuttings