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what is tvbay? NEW TECHNOLOGY • 

a TV application in the cable operators set-top box (Internet Protocol Televison),

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a unique and revolutionary application that allows viewers to buy products / services displayed in TV commercials or product placement in TV programs.

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technological solution enabling the sales of products and services using a standard TV screen and a basic remote control.

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the buying process is quick, easy and carried out from the comfort of the couch.

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what is tvbay? MARKETING TOOL AND SALES CHANNEL • 

tvbay enables the viewers to respond interactively to the advertisers’ offer in time when they are most influenced by the positives of the offer.

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tvbay is a new sales channel and marketing-communication-tool, that makes TV advertising more effective and offers a wide range for addressing customers.

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just press the button on the remote control and get a personalized proposal of financial services of a well-known bank or order a test drive of your favorite manufacturer.

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the sale of products and services is bound to the advertisers’ ad space in the TV broadcast of national and local televisions.

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how is tvbay used? BY USING TVBAY, VIEWER IS ABLE TO • 

Purchase products (such as electronics, cosmetics, housewares) as advertised on TV.

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Request services (such as bank loan, price quotation, mobile tariff, e-mail the flyer, order a clubcard) as advertised on TV.

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Bet online while watching live sport matches or entertainment programs (sports channels, singing competitions, reality shows and others).

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In the course of time of further development of various applications we expect new opportunities for tvbay’s use.

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basic technical information • 

the tvbay icon will be placed in the corner of the screen and viewer will activate the tvbay interactive menu by pressing the specified button on the remote control,

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the content of the offer is set by advertiser and can be adjusted individually based on individual requirements,

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the application can be secured using a PIN code against purchases from negligence or purchases by child viewers.

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how does tvbay work?

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the TV program that provides viewer with the opportunity to purchase presented products has a tvbay icon in the upper right corner of the screen.

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the advertiser does not need to adjust the content of the TV spot / displaying of the icon is secured by iTVSi, Inc. ©All rights  reserved  iTVSi,  Inc.  


how does tvbay work? 1. The tvbay icon in the corner draws attention to the possibility of purchasing within the ad unit / product placement.

2. The viewers expression of interest, unrolling the menu, product selection, purchase confirmation.

3. Confirmation of the executed purchase, viewer continues watching the program broadcast.

The application can be secured against purchases by child viewers or purchases from negligence by using a PIN code .

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case study 1.

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case study • 

The aim of the advertiser is to convince the audience of the offer and attract interest in visiting a branch / website. tvbay offers a fast time-saving solution, where viewer can press the specified button to request more information about the product quickly and easily while the add is running.

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The advertiser gathers verified contacts from the customer, who has shown interest and the viewer is subsequently contacted by the advertiser.

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Delivering the offer via e-mail can be done immediately after expressing the interest.

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case study • 

As in previous case, the viewer can order a demonstration drive or more information about an automobile by simply pressing the specified button on the remote control directly as the add is running.

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Quickly and simply without additional search for information.

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The advertiser gathers verified contacts from the customer, who has shown interest and the viewer is subsequently contacted by the advertiser (closest dealer, call center, …).

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business model The source of revenue for the tvbay application is as follows: • 

In the pilot operation, placement of the application for advertisers is offered free of charge/ later it will be a paid service (monthly fee).

The main income from the use of the applications (paid by advertiser): • 

Sales of services - advertiser pays a fee per contact based on agreement with the “tvbay” sales channel provider.

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Product sales – the advertiser pays a percentage from the income based on agreement with the “tvbay” sales channel provider.

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Online betting – sales partner (bookmaker) pays a percentage of the realized bets.

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the benefits of tvbay for the viewer

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opportunity to purchase / interact on offered products / services immediately via TV screen, in the time when the goods in which the viewer has interest is being shown,

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convenient and secure shopping in comfort of home,

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immediate access to information without having to search through other channels of communication,

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simple control of the application.

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the benefits of tvbay for the advertiser • 

a more efficient use of the purchased advertising space,

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the possibility of direct sales of products and services while still the most effective forms of advertising,

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making use of an audience attracting service,

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possible interaction with the broadcasted program / TV spot,

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the purchase occurs at time of the viewer's interest, when he is most affected by the offer’s positives,

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new marketing and communication tool / various possibilities for reaching customers. ©All rights  reserved  iTVSi,  Inc.  


the benefits of tvbay for the advertiser • 

an easy to measure communication tool (the effect of advertising on consumers),

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the possibility of direct targeting (direct and effective targeting based on geographic and economic indicators),

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the content of the offer can be adapted to the individual requirements of each advertiser,

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effective product placement.

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what will cable operator obtain? • 

financial revenue based on the revenue share model,

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new tool for acquisition growth,

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interactive tool for acquiring new customers,

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appealing product in the portfolio of services offered,

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a tool for PR and other communication,

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enhanced brand image.

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what will business partner obtain? •  will be  part  of  the  growing  business  with  revoluBonary  product,   •  tvbay  has  potenBal  to  generate  high  ROI  within  short  period  of  Bme,   •  everyone  owns  TV,  it  speaks  for  itself!  Let’s  kick  off  our  soluBon   together!

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Thank you for your attention.

©All rights  reserved  iTVSi,  Inc.  


contact

iTVSi, Jegeho 2, 821 08 Bratislava, Slovak Republic mail: info@itvsi.eu www.tvbay.eu, www.facebook.com/iTVSi

Tvbay basic presentation  
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