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PREPARE YOURSELF. IT’S A WARZONE.


Jack Bingham Daniel Blackman Jacqui Brown Jaap Grolleman

jhousedesign.com

CONTRIBUTORS

dblackman.com jacquibrowndesign.com jackmancer.com

Gerren Lamson Hye Su Lee

Adam Katz Stuart Kolakovic

adamnk.com stuartkolakovic.co.uk

Leen Sadder Veronica Sokolow

Also thanks to the forum members at creativebits.org League Gothic and Blackout typefaces from theleagueofmoveabletype.com

gerrenlamson.com heyheysu.com behance.net/LSadder roomforwords.com


FLEX THOSE MUSCLES! IN A WORLD FULL OF DESIGN LEGENDS HOW DO YOU GO FROM PART-TIME SIDEKICK TO ALL-TIME GRAPHIC SUPERHERO?

ARE YOU READY? It’s not easy. It’s a privilege to be an artist - and you have to earn that privilege with hard work. Everyone has to be the “starving artist” in the beginning. Don’t take that lightly - but don’t let it scare you off either. There’s always room for someone with talent. JIM {Creative Bits Forum}

ARE YOU WORTHY? The problem is that as courses get bigger and bigger, we get more folk that are there just because it was the path of least resistance rather than actually choosing a subject they want to study, or for that matter want to follow into employment. BARRIE TULLETT {Lincoln School of Art & Design}

ARE YOU HERO MATERIAL? Some designers take advantage of specific clients. I think that some jobs require a certain amount of educating clients. Not only about what a good designer does, but also letting them know what “good design” really is. Let’s say that Betty down the street is opening a cafe... Most designers would take the time to find out everything about Betty, her vision and the unique aspects of her cafe - then educate her about [good design]. Some designers however would take the chance to make a quick sh*tty logo with no meaning for a quick buck. So now when someone passes Betty’s shop no one will know who she is and what she’s about. The will just see a sh*tty logo from a lazy designer. DANIEL

IT’S NOT EASY. IT’S A PRIVELEGE TO BE AN ARTIST - AND YOU HAVE TO EARN THAT PRIVILEGE WITH HARD WORK. ++JIM


WITH

GREAT POWER GOOD POSTER-CHILD OF SAFETY

WORLD IMPROVEMENTS

Good graphic design makes things easier (and sometimes safer). I just have to point out something like traffic signs to prove my point... In general it makes broadcasting the message easier and more pleasant

I feel that graphic designers have the chance to make huge impacts whether it be branding for higher education or creating an ad for a Volvo. Design doesn’t make the world a better place to live, design makes individuals’ lives better in this world.

JAAP

DANIEL

TOOL FOR CHANGE

COMMON UNDERSTANDING

I think design can innovate new technology for the good of humans (especially in third world countries) and, on smaller levels, can get people to stop and contemplate about social and justice issues that often get over-looked. I’m not necessarily sure that design for commercial products always makes the world a better place, but in other areas -- it has a huge impact.

Graphic Design is everywhere. Print/TV/Mobile/Web. If it wasn’t for Graphic Design everything would be plain code. Code that we couldn’t appreciate or interact with.

GERREN

JACK

INFLUENCE Designers are admirable because they are powerful; they can shape people’s perceptions and experiences and few people have a power like that is. ADAM


COMES

GREAT RESPONSIBILITY EVIL WAR MACHINE In a very exaggerated sense, design was directly used for evil under the regime of Hitler. He had the most talented designers and architects crafting posters, slogans, and buildings that would increase the group-think hype that was occurring during that time. GERREN

DESIGN MAKES INDIVIDUALS’ LIVES BETTER IN THIS WORLD. ++DANIEL

ETHICALLY OVER-RULED Pretty much the reason I didn’t go into advertising... ’cause if you work for someone else, your moral high ground is often just not a factor.. but things change. JACQUI


YOU ARE AN EXPERT AS A DESIGNER. ACT LIKE IT AND SHOW IT. ++ADAM


SAFE AND SOUND WHAT SHOULD YOU AVOID LIKE THE PLAGUE OR DO TO AVOID BEING EXPLOITED?

THE UPHILL STRUGGLE The truth of the matter is you guys can’t avoid the plague or being exploited. It’s unfortunate but every aspiring designer has to go through it. If you go to a firm or an agency they are going to pay you sh*t and work you long hours. If you think you can do your own thing and freelance, clients are going to rip you off and sometimes bail on you. Don’t look at these as bad things, but instead growing pains towards a more successful career in design. DANIEL

NECESSARY EVILS? Unpaid, unfair internships. So many friends, including myself, have been the subject of this stupid invention. In the end it’s mostly the privileged who can afford to gain the work experience the industry demands. Anyone who is asked to work for free should try to demand a small payment from the employer. VERONICA It can be very frustrating working with art directors. If you don’t like people telling you what to do, being a “creative” isn’t for you; most of the time it isn’t “creative” at all. I don’t watch tv, buy magazines because of their layout or buy books/records because of their covers, so sometimes I find my job extremely pointless. STUART

BUMPS IN THE ROAD

IF YOU DON’T LIKE PEOPLE TELLING YOU WHAT TO DO, BEING A ‘CREATIVE’ ISN’T FOR YOU. ++STUART

When you speak of “bad days,” I think of projects that have been derailed or made less effective by non-constructive feedback from internal teams or clients that is forced to be adapted and change the original, developing concept. The days when you successful create new ideas and implement them flawlessly make it worthwhile to have some speed bumps and less enjoyable “mundane” projects. GERREN


DON’T DO SOMETHING JUST BECAUSE EVERYONE ELSE IS DOING IT. ++GERREN


OD T’NOD GNIHTEMOS TSUJ ESUACEB ENOYREVE SI ESLE .TI GNIOD NERREG++


MIGHTIER THAN THE SWORD

WILL WORK FOR FREE I most certainly think there is value in pro bono work, I actually recommend it. Get as much as you can while you’re young, the more work you do, the more people see it. Take on any opportunity you get when you get out of school. It will only make you a better designer and lead to more jobs. DANIEL

DRIVEN TO CREATION Keep on experimenting and pursuing your ‘own’ interests. You need to be ‘internally driven’. Don’t get distracted with the pay scale right now or the prestige attached to the job or career. People who stick to their passions and in developing their own talents are able to build careers or businesses for themselves. DENNIS / BLACK LIPS {Creative Bits Forum}

YOU HAVE PLENTY OF WEAPONS AT YOUR DISPOSAL. USE THEM EFFECTIVELY.

THE WEAPONS OF MASS CREATION First and foremost, creativity and gusto.. I’d say the best start would be to continue to learn... Make the most of your tools, keep your skills sharp, be open. JACQUI

THREE STEPS TO CREATIVE POWER 1- Avoid trends. Don’t do something just because every one else is doing it. I’d argue - don’t do it just because it’s popular and people will respond to the latest, greatest shiny. 2- Don’t stop educating yourself. Take on pro-bono and personal projects that broaden your perspective, educate you on something new, and give you new ways to integrate different types of media or art, etc. 3- Make sure to learn how all business relationships work in the industry of design - from project managers, to art directors, to production teams, to account service. This will really help you understand how everyone is working towards the end goal/ product, and keep you from getting tunnel vision on just how beautiful that one composition you’re working on is.

ABRACADABRA IF YOU HAD A MAGIC WAND, WHAT WOULD YOU CHANGE ABOUT THE INDUSTRY?

GERREN

DESIGN UPPER-CLASS

TRAINING ACADEMY

If I could, I would use the wand on all the divas and bullies that you sometimes stumble upon in this industry, especially in the more prestigious agencies. I wish there would be more humbleness and open atmosphere.

Typography, Conceptualization, Craftmanship & Presentation. But I would say don’t spend too much on any one thing - the best designers are the most well-rounded in my opinion. The ones who are thinkers, rather than executers.

Oh, also I wish I could swoosh the wand and make all clients understand the process behind a well designed product.

LEEN

VERONICA

BE INFLUENCED

HAVE A LITTLE FAITH

I feel so fortunate to be in different cities that inspire me a lot. Basically, at least the way I approach subjects and ideas, are totally based on people around me, places, environments and cultures, so that case, I am getting new ideas at all times

I suppose I’d give clients some more faith in the designer. Some of them just don’t want anything special, just something that looks like all the other designs or ads. To be safe. Oh well, not all clients are bad. There are some really cool ones too.

HYE SU

JAAP


DEFEAT ADVERSITY, OVERCOME THE ODDS AND BECOME A GRAPHIC DESIGN SUPERHERO.


Graphic Design Superhero