MKT 571 Week 3 Individual Assignment Case Study - Starbucks Coffee Please go to the Materials folder for the case study that you will use for this assignment. For this assignment you will prepare a 2200-2500 word paper using the following case study outline. In addition to what is provided in the Materials folder you will be expected to conduct additional research. 1. Major problem Underlying causes of the problem 2. Analysis of the External environment Consider economical, social, political, ecological factors etc outside of the companyâ€™s influence 3. Analysis of the Internal environment Consider the strengths and weaknesses of all elements of the marketing mix (product, price, place and promotion) and target markets. 4. SWOT analysis 5. Detailed recommendations Please be specific. Your recommendations must fix the problems/ causes. I will especially looking for your justification.
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Published on Mar 29, 2014