This development toolbox introduces SMEs to a business and product development model that enables companies to use the competence of and feedback from researchers, experts and food enthusiasts in their own product development. The process begins with the crystallisation of the idea (concept development), continues with customer-oriented product development workshops (product development) and finishes with the introduction of the nearly complete product to consumers (exploring new markets).
Hopia A, Ihanus S, Rintala N, Aho A-M, Sillvan N, Hannu H, Berggren J, Nóren B, Rehn J, Walter U. 2020. Food Bait Toolbox - Kehittämistyökaluja PK-yrityksille (in press).
ISBN 978-951-29-8355-1