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flavors

Helm’s Ale

House

What a family pub should be

•2009• By RICHARD PALOMA

PHOTOS BY RICHARD PALOMA/ 209 Magazine

A

le lovers in the 209 don’t have to go any further than downtown Tracy to find some of the best ales, beers, and pilsners from around the globe, available at Helm’s Ale House on Central Avenue. With over 24 beers on tap, Helm’s Ale House also holds a full liquor license and serves lunch and dinner menus that include eight pasta dishes, steaks, 10 different gourmet hamburgers, made-to-order pizzas, and their distinctive garlic rolls. Proprietor Dave Helm opened Helm’s Ale House in 2009 after a previous career as a law enforcement officer in the Bay Area. “I couldn’t find a decent beer in Tracy,” Helm said, stating he would have to go to 209MAGAZINE

nearby ale houses in Livermore or Stockton. “As far as I was concerned, there was a market that was being ignored.” Helm said the road to establishing a successful local ale house wasn’t easy as the naysayers and even some distributors described the 209 area as a “beer desert.” “I literally called breweries and asked, ‘how can I get your beer?’” Helm said. “They told me there was no market here; that residents weren’t ‘sophisticated enough’ for craft beers.” Helm endured, and with the help of a local distributor, Roy Medeiros of Valley Distributors, Helm was able to connect with Stone Brewery of Escondido which led to him becoming a vendor of Stone Ales and others. 32

APRIL/MAY 2015

209 Magazine - Issue 7  

An MNC Publication

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