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The Marche consists of a network of cities of art and historic villages set amidst a rolling expanse of hillside farmland that overlooks valleys stretching from the sea to the Apennines: sites that hold masterpieces by artists such as Raphael, Piero della Francesca, Lorenzo Lotto, Giovanni Bellini, Carlo Crivelli and G.B. Tiepolo, as well as P.P. Rubens and Titian, plus historic 18th C. theatres, Roman roads, amphitheatres, historical libraries and renowned pottery manufacturers. Cultural events enliven the region, including the Rossini Opera Festival (ROF) in Pesaro, the Opera Festival in the Sphaeristerium Arena of Macerata and the Pergolesi Spontini Festival in Jesi and Vallesina. Along with the region’s museums, libraries, archives and theatres, its cultural heritage includes a host of important religious structures such as abbeys, monasteries and churches. As for civil constructions, the Marche boasts a

wealth of castles, walled towns and fortresses harking back to a glorious, lively past: buildings whose key features are still intact in all the cities and towns. In Urbino, a UNESCO City and a capital of the Renaissance, Duke Federico da Montefeltro commissioned the building of the Palazzo Ducale, one of Europe’s most sumptuous noble residences. The Marche is a region where culture is placed on the scale of values, having become second nature over the centuries in the region’s economic fabric and its way of life. For the Marche is a region with both a millennial history and an extremely modern, innovative outlook. It is a region open to change, but also firmly anchored in the values and traditions that continue to inspire it, a region whose quality of life and environmental health make its residents Italy’s longest-lived, a region where the centuries-old tie between culture and the art of doing, creating, inventing and practicing

crafts has ushered in a Made in Marche system known worldwide. Culture is the heart of the Marche “Brand”. A 2010 video meant to promote the Marche region in Italy and throughout the world starred the American actor Dustin Hoffman, shown walking among the hills and theatres of the region while reading one of the most symbolic poems of Italian literature, the Infinito by Giacomo Leopardi. With its unique, innovative vision of the Marche, the video met with great success.

www.cultura.marche.it 15

Discovering the MARCHE region

CULTURE, THE HEART OF THE MARCHE “BRAND”

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