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Corporate Night: October 18 2017 SPONSOR DECK (3/12/2017)

OKTOBERFEST, INC. Tonja Carrigg tcarrigg@riverparks.org


OVER VI EW


OVERVIEW INTRODUCTION AND BRIEF HISTORY OF EVENT

Ranked as one of the Top-Ten Oktoberfest celebrations in America, Linde Oktoberfest Tulsa has become known for its authenticity.

The year was 1979 and Oktoberfest was born of humble beginnings on the East bank of the Arkansas River in Tulsa. The first Oktoberfest was suggested by Vivian Steele, then public affairs administrator for the River Parks Authority. Original sponsors of the festival were KJRH, the Arts and Humanities Council of Tulsa, The Tulsa Tribune, KBEZ Radio and the River Parks Authority. With the placement of a few small tents, Master of Ceremonies Josef Hardt (producer-director at KJRH) kicked things off with support from the German-American Club of Oklahoma City. The first Oktoberfest was well underway. After that first festival, seed money was set aside for the second, which again was held on the east bank in the Model Parks area. During the second year of the festival, 100,000 people attended, more than double the first year’s attendance. Oktoberfest patrons consumed 3,500 pounds of knackwurst, bratwurst and sauerkraut. With hamburgers, hotdogs and corn dogs also available, it was apparent the crowd craved German food. Oktoberfest moved to the West Bank of the Arkansas River in 1981. The festival featured two weekends, and the Heilbronn Band from Germany performed, starting the tradition that continues today of bringing in some of the best bands from Germany. The original Chicken Dance was introduced, becoming the iconic signature dance of Oktoberfest celebrations everywhere. Through the next several years, Oktoberfest moved locations slightly due to construction of both the Westport Apartment complex and the construction of the new River West Festival Park. Crowds grew, and new amenities were introduced. It has been said the crowd consumed over five miles of sausages in addition to mountains of kartoffelpuffer (potato pancakes), sauerkraut and pickles (annually). In 2014, the Bavarian Maßkrug (pronounced “moss kroogh” in English), was introduced with huge success and a smaller “Klein krug,” was added in 2016, along with an expanded array of large tents, games and authentic German entertainment. Additionally, River West Festival Park underwent a dramatic $7 million dollar renovation, adding more customer amenities and opening up the vista to Downtown even more. The now-famous Glockenspiel was added in 2015 and has become an iconic, centerpiece attraction. Currently ranked as a Top Ten Oktoberfest Celebration by USA Today, Linde Oktoberfest celebrates an authentic Bavarian culture that closely aligns with Munich Oktoberfest. Nationally known German bands are flown to Tulsa from Bavaria, and European foods, arts and crafts and fun activities for the children are featured. Close to 10,000+ attend each day, including a sold-out Corporate Night celebration on Wednesday night. Oktoberfest is produced by the River Parks Authority with the support of over 1,000 volunteers dedicated to keeping the spirit of Bavarian culture alive in the heart of Oklahoma.


EXEC UTI V E SUM M A R Y


EXEC UT I V E SUM M A RY 39th Linde Oktoberfest Tulsa America’s Most Authentic Bavarian Celebration DATES: TIMES:

October 18 - 22, 2017 Wednesday (Corporate Night): 5 - 11 PM Thursday: 5-11 PM Friday: 11 AM - 1 AM Saturday: 11 AM - 1 AM Sunday: 12 - 6 PM

LOCATION:

River West Festival Park on the banks of the Arkansas River with a beautiful view of Downtown Tulsa.

FEATURES:

Authentic Bavarian music, food, exhibits, games, competitions and cultural entertainment in Munich-style tents. Linde Oktoberfest Tulsa consistently brings home prominent annual local awards and recognition for Favorite Festival. In 2016, this included TulsaPeople Readers’ Choice Best Festival, and Tulsa World’s “Best in the World” Festival. In 2015 The Tulsa Voice readers named Linde Oktoberfest Party of the Year and Best Annual Festival.

AC HIEVEMENTS:

NATIONALLY RANKED:

ATTENDANCE:

PRODUCED BY:

COST: ATTRACTIONS:

SPONSORS:

USA Today ranks Linde Oktoberfest Tulsa as one of America’s Top-Ten Oktoberfest Celebrations. Oktoberfest has also been chosen by Conde Naste and Orbitz as a Top Event in North America from thousands of events across the United States. Approximately 50,000 people. Our attendees are mostly college graduates, 21 – 50 years of age with incomes of between $40,001 $75,000. River Parks Authority, a 501 (c) 3 not-for-profit corporation 2424 E. 21st St., Suite 300 | Tulsa, OK 74114 | 918.596.2001 www.tulsaoktoberfest.org | www.riverparks.org General admission is $10.00, with online discounts.

Internationally renowned bands are flown to Tulsa; including Dorfrocker (Village Rocker), which regularly performs concerts in all regions of Germany, Switzerland and Austria; Eight entertainment tents featuring authentic German bier; Audience participation German-themed games; Carnival rides for all ages; JugendZelt (Kids Tent) dedicated to family activities; aa 5K run, opening ceremony parade, Dachshund Dash, and Live Glockenspiel performances. Linde Process Plants, Title Sponsor 2017 Official Sponsors: Lufthansa Technik, Hard Rock Casino, Zeeco, Osage Casino 2017 Signature Biers: Spaten, Warsteiner, Sam Adams, Goose Island 2017 Media Sponsors: iHeart Media, Cox Media Group


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Major Elements: Linde Oktoberfest Tulsa Maypole Der Lufthansa Bier Garten........... Hauptbühne ................................. VIP Bier Garten SkyDeck ............. Warsteiner Ess Zelt ...................... Das Ess Zelt Bühne ...................... Die BierStube host. by Sam Adams BierStube Bühne .......................... Spaten Haus ................................. Spaten Bühne .............................. MarktPlatz Arts and Crafts ......... Alte Wiesn Zelt ............................ Alte Wiesn Bühne ....................... Brewer’s Hall presented by Goose Island ...................... Weinkeller .................................. Fassler Hall Stammtisch hosted by Marshall Brewing Company .. Linde Zelt and Courtyard ........... JugendZelt ................................... Der Mittelpunkt PartyPlatz ........

Centerpiece of the Festival and the entrance to Oktoberfest HauptStraße Largest clear span tent, featuring the Main Stage, 88 taps (Premium), Dance Floor, 174 tables Professionally produced Main Stage featuring German bands Large, covered VIP Skydeck overlooking Hauptbühne with beverages and food service Clear span tent featuring large Stage, 66 taps (German Stark Bier), Dance Floor, 98 tables Professionally produced stage features international German bands Stage, 48 taps (Stark Bier), Dance Floor, over 50 tables Professionally produced BierStube Stage featuring German bands Stage, 48 taps (German Stark Bier), Dance Floor, over 50 tables Professionally produced Spaten Stage featuring German bands. 60 Arts and Craft booths, demonstrations. "Old Festival," authentic atmosphere and food service, Old World folk performances, Stark Bier Featuring folk dancers, bands and authentic demonstrations Featuring National Craft Brews including Goose Island and local bands9 Wine by the Glass or Bottle in a relaxed, Old World setting.

Marshall Brewing Company signature brews and sports on wide screen televisions. Relaxation and Dining Tent, Open air courtyard with plentiful seating. Activities for the young and young at heart A new centerpiece stage for the festival, featuring special performances by our live performance Glockenspiel Craft Brew Haus Zelt .................... A tent featuring locally brewed biers and entertainment. Carnival ....................................... Featuring the signature Linde Oktoberfest SkyWheel, rides for the kids and more Free Shuttle Service .................... Servicing three locations around Tulsa, free of charge, including a Downtown loop and a special Volunteer Shuttle.


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S P O NS O R L E V E LS AND O P T I O NS


S P O N SO R LEV E L S The sponsorship program for Linde Oktoberfest Tulsa is designed to deliver maximum impact for sponsors by providing numerous areas, activities and elements as mediums for sponsor branding. The benefits delivered for the individual sponsorship aligns with one of the seven key Sponsor Levels listed below depending on the dollar investment made. Title Sponsor:

“Our involvement as the title sponsor of Linde Oktoberfest Tulsa hits

SOLD

Enjoy the highest level of visibility throughout the event, and be prominently recognized for supporting Oklahoma’s most prestigious festival. Presenting Sponsor:

SOLD

community supporter

Presenting Sponsor offers the next highest level of visibility and exposure to thousands of patrons who attend Oktoberfest annually, in addition to the more than 200,000 households reached through the advertising and public relations effort.

while activating our brand

Official Sponsor:

and overall awareness in

As an Official Product or Service of Linde Oktoberfest, your company’s name will be strongly associated with marketing and promotional efforts. Exclusive product association is granted at this level, with mentions in advertising as an “Official Product or Service” of Linde Oktoberfest Tulsa at a secondary level.

on all cylinders for our company. It positions Linde as a signature

the community we serve.” -Leslie Agee Public Affairs Director, Linde Process Plants

$20,000+

Sponsorship status is awarded to any specific sponsorship with an investment at the above level. Official Media Sponsor

$20,000

Official Media Sponsor (in-kind) receives all of the the benefits afforded sponsors at the Official Sponsor level. Supporting Sponsor:

$10,000+

As a Supporting Sponsor of Oktoberfest, your company’s name will have a signature presence onsite and throughout marketing and promotional efforts at a tertiary level. Supporting Sponsorship status is awarded to any specific sponsorship with an investment at the above level. Oktoberfest Sponsor:

$5,000+

As an Oktoberfest Sponsor, this level provides affordability for smaller companies interested in supporting this Tulsa tradition to secure a spot among our many sponsorship naming initiatives, draw attention to this support and receive considerable recognition in return. Oktoberfest Sponsorship status is awarded to any specific sponsorship with an investment at the above level. Friend of the Fest:

$1,500+

The Friend of the Fest support level gives incredible flexibility and pricing value to a donor or sponsor willing to show their support. There are three levels of our Friends sponsorship level, each able to be provided in exchange for cash, goods or services.


S P O N SO R O P T I ON S A broad range of signature sponsorships are available at many different levels. The course of action is up to you. We bring over 60,000 diverse individuals, couples and families to an incredible festival park in celebration of the German and Bavarian culture in the heart of Oklahoma. We then connect these affluent visitors to the brands and sponsors who support our intiatives. It’s a win-win. The elements below are available for specific underwriting or sponsorship.

“Oktoberfest is one of the largest cultural celebrations in the Tulsa market, with thousands of our customers gathering in one place, at one time... and having a great time. It just makes great business sense to support this event, as well as it’s the right thing to do.” Dan Peters, AnheuserBusch Sales of Oklahoma

Die Oktoberfest Zelte! (The Tents of Oktoberfest!) 2017 will be the Year of the Zelt! In response to demand through the years, several new tents will be open for business this year, including the Old Wiesn (Old Fest), focusing on folklife, food and culture of the Bavarian region, the Probier Zelt, which features tastings of Enzian Schnapps, and the Tulsa Brewer’s Hall Stammtisch, taking a tried and true tent and adding locally crafted German brews to the mix. Each tent has its own personality, an amazing entertainment schedule and feature various selections of delicious German and Premium biers - Der Bier Garten: $40,000 - Das Ess Zelt: $35,000 - Die BierStube: $20,000 - Stark Bier Stammtisch: $10,000 - MarktPlatz: $10,000 - Alte Wiesn Zelt: $7,500 - Probier Tasting Zelt: $7,500 - Weinkeller: $7,500 - JugendZelt: $5,000 - Information Zelt: $5,000 Oktoberfest Bier As they say in the Old Country, “Zeit, trinken und fröhlich sein,” meaning, “Time to drink and be merry!” The selection of biers is a feature element of Linde Oktoberfest Tulsa, and thousands flock to the park to enjoy top names in Craft, premium and German biers in the traditional liter and 1/2 liter Klein Krugs.

Various opportunities exist to take a center spot in terms of sponsorship support. - Signature Bier (brand): $10,000 - Stark Bier Stammtisch per 12 taps: $2,500 - Maßkrug Sponsor: $45,000 - Bier KleinKrug: $5,000 - Probier “Mini Krug”: Die Bühnen vom Oktoberfest! (The Stages of Oktoberfest) Known for our top-name German entertainment flown in from Bavaria, Oktoberfest offers talent on many different stages that gets better year after year. Each Bühne, or stage, provides outstanding visibility. Returning for 2017 is the Mittelpunckt PartyPlatz, our centerpiece, outdoor stage with beautiful Downtown Tulsa as a backdrop. Plenty of food, dancing and fun awaits at each of our stage areas. - HauptBühne $20,000 - Das Ess Zelt Bühne $15,000 - Mittelpunkt PartyPlatz $10,000 - BierStube Bühne $10,000 - Spaten Bühne $10,000 - VIP SkyDeck $10,000 - Old Wiesn Bühne $5,000 Die Oktoberfest Spiele (The Games of Oktoberfest) The intense demeanor of the Sausage Eating Contest competitors…the electric atmosphere of the Dachshund Dash (aka Wiener Dog Race)…the icy stare and determination as the first barrel is rolled


S P O N SO R O P T I ON S (con t in u e d) out in the Bier Barrel Race. Welcome to Die Spiele (Games) von Oktoberfest! Games ponsorships include overall sponsorship of the Games as well as individual competition sponsorships. - Overall Games Sponsor $7,500 - Lederhosen Lauf 5K $3,000 - 1K Brat Trot $750 - Sausage Eating Comp. $10,000 - Bier Barrel Race $2,750 - Strong Stein Hoist Comp. $1,500 - Dachshund Dash $2,000 Oktoberfest Musik Tulsa’s favorite festival wouldn’t be the same without authentic German entertainment! Live music is the heart and soul of Oktoberfest and this year, in keeping with our time-honored tradition, several bands are traveling to Linde Oktoberfest Tulsa from Germany and the Bavaria region. Each band can be hosted and/or sponsored to help us defray the additional expenses of housing and fees. - Live Glockenspiel $20,000

$5,000 - German Band(s) Sponsor $5,000 - First Aid - Other Band Sponsorships are - Landschafts und Blumen $5,000 - Zelt Dekorationen $5,000 Available - Commemorative Poster SOLD Oktoberfest Services - Volunteer Hospitality $2,750 Successful events are based on the ser- Golf Carts $2,750 vices and amenities offered to customers. Starting with our award-winning volunteer program, extending through our decorations and commemorative poster and on to essential services including shuttles from remote parking areas, the first aid tent and support services for our Event Management Team. These sponsorships help us bring out the absolute best for our thousands of customers, sponsors and volunteers. In kind services are appreciated! - Day at Oktoberfest $10,000 - Oktoberfest Maypole $10,000 - Oktoberfest Entry Arch $10,000 - Oktoberfest Shuttles $10,000 - Volunteer Program $5,000 - Parking Shuttles $5,000 - VIPee Zone $5,000

Exhibit/Sampling Space Oktoberfest offers consumer Lifestyle Pavilions to companies who are interested in displaying products or services, informing an upscale public about services or offering sampling opportunities for products. Located in high-traffic areas throughout the festival site.


S PO NS OR BE N EF I T S


BEN EF I T S A T- A- GL A N C E SPONSOR/DONOR LEVEL BENEFITS SPONSOR NAME Oktoberfest

Title Sponsor (SOLD)

FRIENDS OF THE FESTIVAL Presenting Sponsor (SOLD)

Official Sponsor ($20,000 $74,999)

Supporting Sponsor ($10,000 $19,999)

Oktoberfest Sponsor ($5,000 $9,999)

Friend of the Fest ($3,500)

Friend of the Fest ($2,500)

Friend of the Fest ($1,500)

X

Presented by SPONSOR NAME

X

Exclusivity

X

X

at $50K

Television Promotion

Logo

Logo

Logo

Radio Promotion

X

X

X

Print Promotion

Logo

Logo

Logo

Name

Recognition on Promotional Poster

Logo

Logo

Logo

Name

Master of Ceremonies Recognition at Stages

X

X

X

X

Press Release Announcing Involvement

X

X

X

X

Recognition on Information Kiosks

X

X

X

Logo

Name

Logo Banner in Bier Garten (5 x 6)

4

3

2

1

1

Framed Signed Poster

1

1

1

1

1

Recognition at Opening Ceremony

X

X

X

X

X

Naming Rights for Element with Branding

Title

Presented by

On element

On element

On element

On element (if applicable)

On element (if applicable)

On element (if applicable)

Autobahn Packages

40

30

24

12

8

0

0

0

Sponsor Terrasse Access (per night, Thur-Sun)

40

30

24

12

8

6

4

2

Sponsor Parking

16

10

6

4

2

0

0

0

Program Guide

Full Page

Full Page

Full Page

1/2 Page

Logo

Listing

Listing

Listing

Web Listing and Link

Logo/Link

Logo/Link

Logo/Link

Logo/Link

Name Only

Name Only

Name Only

Name Only

Listing on Recognition Wall in Bier Garten

Logo

Logo

Logo

Logo

Logo

Name

Name

Name

Gemütlichkeit Table(s)

4

3

3

2

2

3

2

1

Festival Money

$400

$300

$300

$200

$200

$300

$200

$100

Festival Single Day Admission Tickets

500

200

160

100

80

12

8

6

Poster Unveiling Invitations

40

30

30

20

12

6

4

2

Onsite booth space

Yes - 40’x40’

Yes 10’x10’

No

No

No

No

Yes - 20’x20’ Yes - 10’x20’


BEN EF I T S DETAIL Advertising

Printed Material

Master of Ceremonies Announcements

Radio

Promotional Poster

• Recognition from stage(s) MCs in

• Broad cross-section of paid and

• 1,000 posters distributed throughout

promotional radio support with local stations. • Estimated over $150,000 in promotional support.

Tulsa area.

between acts and during introductions. Additional Benefits

Official Event Program

Exclusivity

• Ads in the Official Program, a full color

• Your company will have exclusivity

publication listing all activities, artists,

among competitors at certain levels of

Television/Cable Television

cultural happenings and entertainers

sponsorship.

• Close to $60,000 in support from

for Oktoberfest.

local broadcast and cable stations. Print • Twelve 1/4-page ads in the Tulsa World promoting the festival. • Print presence throughout Tulsa in various print media • Over $75,000 in print promotional support

Volunteer T-shirts • 900 count worn by volunteers working during the event with name or logo. On Site Recognition

VIP Bier Garten SkyDeck (SkyDeck) • A chance for business-to-business networking in the now-famous “SkyDeck,” with prime viewing location in the Bier Garten, food and drinks.

Banners (depending upon level)

Gemütlichkeit Table(s) - Wednesday

• At event entrances

• Reserved table with up to 30

• At sponsored location

admission passes per table.

• On sponsor recognition kiosks

• $100 Festival Money per table

Web Sites

• On stage(s)

Naming Rights

• Listing on Official Linde Oktoberfest

• At company booth

• Name associated with element being

Tulsa website, with links at certain

Booth Space/Product Sales

sponsored, i.e., “Volunteer Program

levels of sponsorship.

• On-site booth space set aside for your

presented by Your Company.”

Press Releases • Sponsor mention in press releases relating to your involvement.

product or service. • Product sales throughout event hours through approved concessionaire.


GA L L E R Y


F OR M O RE INF ORM A T I O N

Tonja Carrigg, Festival Director OKTOBERFEST, INC. 2424 E. 21st St., Suite 300 Tulsa, OK 74114 918.596.2001 www.tulsaoktoberfest.org tcarrigg@riverparks.org

Profile for Linde Oktoberfest Tulsa

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