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The Greater Tulsa Hispanic Chamber of Commerce M o n t h l y

N e w s l e t t e r

February 2010

This is My Chamber Overall, PR is about building relationships with

Account Executive.

people. Developing a positive reputation in the GTHCC: An organiza-

community where you do business is the end

tion's reputation, prof-

result of an effective public relations

itability, and its continued

can

GTHCC: Public relations specialists work in

depend on the degree to

existence

busy offices. The pressures of deadlines and

which its targeted public

tight work schedules can be stressful. What

supports its goals and

do you do to release the stress?

policies. Public relations

My biggest stress relief is being able to enjoy

specialists are commu-

being with my family and friends over a great

nications specialists and

meal. Beyond that, I enjoy running, reading and

media specialists, do

listening to music. While I’m doing those things,

you think Hispanic busi-

I can just relax and focus on whatever I’m doing

nesses

instead of getting caught up in distractions.

and

Hispanic

owned-businesses understand the value of

GTHCC: What is your favorite food?

a PR firm?

I like food way too much to only have one

An organization’s ability to

favorite, but it’s narrowed down to my mom’s tor-

meet its goals absolutely

tillas, menudo, enchiladas and sushi. I know

depends on its ability to

they are very different, but I could eat one of

reach a targeted audience

those every day!

such as a customer or a client. While it’s difficult to

GTHCC: Do you have a message to high

make a broad generaliza-

schools Latinas, that may see in you and

tion about the importance

other successful professional women a role

that Hispanic-owned busi-

model.

nesses place on public

This is a great time to be a Latina, so set your

relations or PR, in my

goals high! This is a time when the community

experience many Hispa-

wants to hear from young people and you are in

nic-owned business own-

a position to make a difference by stepping up

ers do understand the value of reaching out to

and being involved. Some of my greatest oppor-

its target audience and the impact that has on

tunities happened in whole or in part because I

the bottom line. For example, getting people in

am a Latina – that’s powerful. So look for oppor-

the community talking about your business and

tunities with scholarships, jobs and careers

referring customers is a part of PR.

paths and you will be successful.

Board member Lucinda Rojas is a Senior Account Executive with Schnake Turnbo Frank PR The Greater Tulsa Hispanic Chamber of Commerce is proud of its memership. In order to showcase our members in our monthly ENewsletter, we have created the section “This is My Chamber”. Each month a different member will be on the spotlight, discussing those things that are important to them when it comes to Tulsa’s business community. Lucinda Rojas, board member and Senior Account Executive with Schnake Turnbo Frank PR is the first member to be featured. Rojas' past experience includes community relations, media relations and event planning. She was recently promoted to the position of Senior

Someone

once told me, you are only going to be at each But without a plan and the right message, the

point in your life once, your perspective will

effort being put forward will not meet its poten-

change with your experiences, so do something

tial. PR is more than ads and flyers, it is about

now don’t wait until you reach a certain age to

telling a story to the target audience in an effec-

have an opinion about the things that are impor-

tive way. This is where a PR firm or professional

tant to you. Our perspective as Latinas come in

comes in to assist in identifying ways that a busi-

part from our culture, this isn’t true for everyone

ness can communicate with an organized plan

– so it isn’t something to take for granted. The

for reach audiences through news stories, spe-

opportunities for young Latinas are there – you

cial events, online and many more ways.

have to take the initiative to find them! PG 1


Chamber News

The Greater Tulsa Hispanic Chamber of Commerce Newsletter

Trip to Washington, D.C. 2010 There is no more important time to go to Washington than now. Our elected officials have an enormous obligation to stimulate and repair our economy. Congressional leadership is reacting to the new policies of the Administration, which will have a direct impact on the future of our community. Rules and regulations that impact our businesses and their bottom line are being designed and refined. You must be at the table to ensure those changes are beneficial and not harmful. If we expect to be included and represented effectively, the Hispanic business community must deepen relationships in Congress and maintain a high profile with key decision makers. Join us for the 20th Annual Legislative Conference in Washington, D.C., next March Salvador Coronado, Blanca Thames, Marvin Lizama and Francisco Trevi単o

22nd 2010.

USHCC National Convention The 31st Annual National Convention & Business Expo will be start next September 29th 2010 in Dallas, Texas; and the Greater Tulsa Hispanic Chamber of Commerce is part of the Event Committee. For the very first time, the National Convention will add a 5K Run. The idea came from the Hispanic Heritage Run celebrated and organized by our Chamber since 2007. Francisco Trevi単o, our Executive Director, traveled to Dallas last January 19th to meet with Javier Palomarez, the new president & CEO of the U.S. Hispanic Chamber of Commerce in order to start planning for the National Convention. If you would like to be part of the Tulsa Delegation, please contact us at (918) 6645326 PG 2


Chamber News The Greater Tulsa Hispanic Chamber of Commerce Newsletter

Hispanic Night with the Tulsa Oilers

SHPE Tulsa

Tim Carter and Humberto Barreda Who said business and sports don’t mix? To disprove that idea, the Greater Tulsa Hispanic Chamber of Commerce kicked off its first Hispanic Night on Jan. 24 to offer its members a place to display their products and services to the community. A dozen members of the chamber set up in the large halls of the BOK Center in downtown Tulsa during the hockey game between the Tulsa Oilers and the Killer Bees from the Rio Grande Valley. “This is a great opportunity,” said Sue Hayes, representing tax preparer Jackson Hewitt. She thanked the chamber for being able to participate in the event. “It is a way to meet potential customers.” Freddy

Valverde,

Chamber’s treasurer, noted that the next Hispanic Night at which members will be able to showcase their products and services will be Sunday, Feb. 21, during a Tulsa Oilers game. If you would like to be part of this exclusively offer for members, please contact our offices at (918) 664-5326

Increasing its membership and its community involvement are this year’s two key goals for the Tulsa chapter of the Society of Hispanic Professional Engineers, according to Humberto Barreda, chapter president. The chapter, created in 2001, is part of the national organization, founded in 1974 in Los Angeles, whose goal is to increase and develop the potential of Hispanics in engineering, mathematics and science. Barreda, president since 2008, has increased the number of chapter activities. “We try to have an activity once a month, besides the meetings of the board,” he said. Barreda has invited commercial pilot Tim Carter to be the speaker for the monthly meeting at the Chamber’s offices.

The chapter has not been immune from the effect on the memberships of civic and professional organizations caused by the economic recession. “Without doubt, the economic crisis had an impact on us. Especially after March 2009, it was very difficult to recruit potential members and businesses interested in taking part in our activities,” said Barreda. “But now we have many more members than in 2008; there are 21 of us.” Barreda hopes to draw in people interested in working on helping the Hispanic community. Benefits of membership include information on scholarships and internships, and a vast professional development program involving courses, training and conferences.

the PG 3


Inmigration

The Greater Tulsa Hispanic Chamber of Commerce Newsletter

The 10th U.S. Circuit Court of Appeals on Feb. 2 ruled

that two sections of H.B. 1804 cannot be enforced. Carlos F. Lucero and Harris L. Hartz voted unanimously against enforcement of sections 7(C) y 9, but by a 2-1 vote did not rule against section 7(B), which requires businesses to use a labor verification program to check the work authorization status of employees. Lucero was the lone vote against it. Local reaction Brad Scott, a local house builder, was happy with the decision. “It will be a long battle, but at least we are on the right track,” he said. “Laws like H.B. 1804 want to make an immigration agent out of a businessman.” Lawyer Chris Gentges, manager of the immigration program at the YWCA, said it was a victory, but said this does not change the course of events in Oklahoma. Mike Neal, president of Tulsa’s Chamber of Commerce, declined to comment. Reaction by Randy Terrill, the legislator and author of the bill, was reported on a local radio show. He labeled the ruling as “a very divided opinion.” He said the full court – 13 judges – should hear the case, not just the three-judge panel that issued the ruling. “We can ask for a hearing with the full panel of the circuit.” What’s next? One section prohibited an employer from firing an authorized worker while retaining an employee who was unauthorized to work, and the other required that businesses either verify the work eligibility of an individual or withhold taxes at the highest rate. The court in Denver upheld a June 2008 decision by U.S. District Judge Robin Cauthron in Oklahoma City, who issued

a preliminary injunction against enforcement of three of 14 sections of the law, known as the Oklahoma Taxpayer and Citizen Protection Act.

For now, Sections 7(C) y 9 cannot be enforced, but the state can appeal the decision to the U.S. Supreme Court.

The case involved a suit filed in federal court by a group of chambers of commerce and business and professional organizations. Appeals court judges Paul J. Kelly, PG 4


The Greater Tulsa Hispanic Chamber of Commerce Newsletter

February Membership Luncheon

Wednesday February 24th, 2010 Presented by

Guest Speaker

Rose Washington Rentie Media Sponsors:

HISPANO DE TULSA

Bilingual Newspaper

Executive Director, Tulsa Economic Development Corporation

Hosted by

11:30 am-1:00 pm 6808 South 107th East Avenue

Renaissance Tulsa Hotel & Convention Center $20/member $25/non-member The cost of the function includes lunch. Please RSVP at (918) 664-5326 or e-mail admin@tulsahispanicchamber.com

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The Greater Tulsa

Hispanic Chamber’S Radio Show

This is an informative radio show recently launched by the Greater Tulsa Hispanic Chamber in partnership with KXTD La Que Buena 1530AM.

‘Negocio para Todos’ or

‘Business for Everyone’

Once a month the Hispanic community may learn the latest news about the Chamber’s programs, services and events. Our next show will be aired on Saturday, February 27th from 9 to 10 a.m. You may listen live at www.quebuenatulsa.com or on you radio at 1530 AM. ‘Negocio para Todos’ is produced by Francisco Treviño, Executive Director of the Greater Tulsa Hispanic Chamber of Commerce PG 6


The Greater Tulsa Hispanic Chamber of Commerce Newsletter

Ribbon Cutting Ceremonies RIBBON CUTTINGS, GROUNDBREAKING CEREMONIES & OPEN HOUSES Won't You Join Us! Do you have a new business, new location an expansion or an anniversary? The Greater Tulsa Hispanic Chamber of Commerce is pleased to assist you with your grand opening or ribbon cutting. Here are the answers to a few commonly asked questions:

please coordinate this with the Chamber if at all possible well in advance to avoid date and time conflicts You provide any refreshments for those in attendance – this is entirely up to you Invite Your Board of Directors, if applicable and friends and family

WHAT THE CHAMBER DOES:

Those who helped with your new location like contractors, bankers, etc.

All free of charge, to our Chamber member

You provide any refreshments for those in attendance - this is entirely up to you

Sends out a broadcast email our members on our email list to notify them of your opening

Provide background information on your company ahead of time to those who are speaking so they can prepare remarks (we can help with that)

Provides the “giant scissors” and bows and ribbon to cut (we usually deliver them the day before or several hours before the event – please let us know what color bows and ribbon, and how long) Podium and microphone Keeps track of RSVPs, unless you prefer to handle that yourself

HOW IT RUNS : Your agenda could be something like this: Welcome Guests – done by a company rep

Attends the event and takes pictures for our e-newsletter and web page

Intro on the company – done by a company rep – Explain what you do if a new business, about your new location – if a second location or a move, your hours, introduce your staff

Typically our Chamber Executive Director, President of the Board, some Board Members will attend.

Congratulatory Remarks – from Chamber, other dignitaries – these are 1-3 minutes each – very brief

Publicizes the event in our e-newsletter and web page with a photo after the fact in the next edition

Cut the ribbon – usually done by dignitaries and head company rep, some choose to have all employees do the cutting

KEEP IN MIND: Weekend grand openings (including Friday after 5:00) are harder for the Chamber to draw attendance to than weekday events. Hanging your ribbon – should be placed in front of the doorway – you and the “cutters” would stand behind the ribbon facing the crowd Keep in touch with the Tulsa Hispanic Chamber as your plans progress As mentioned above, the Tulsa Hispanic Chamber will handle RSVPs, unless you prefer to do it yourself. As you may know, people will wait until the last minute to RSVP, or will show up without RSVPing. Call the Tulsa Hispanic Chamber during the morning of the day before the event to get the latest count, and add a little cushion before communicating a final number to your caterer. If experienced, your caterer can probably help with your estimate. Will parking be an issue? If so, please let us know where you would like guests to park so we can inform them in advance The farther ahead you contact us the more publicity we can give your event If you have a digital version of your logo, please email it to the Ribbon Cutting Coordinator so it can appear on our email

To arrange for your special event, please contact:

Invite the media We will help you prepare an agenda WHAT THE COMPANY DOES Sets the date and time of the event – typically first thing in the morning (8AM or 9AM), Noontime, end of the day (4PM or later) or evening (7PM) –

Thank you for attending – by a company rep Then you offer everyone to come take a look at your facility, and if large enough, you might want to offer tours

The Greater Tulsa Hispanic Chamber of Commerce 918-664-5326 or email admin@tulsahispanicchamber.com

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The Greater Tulsa Hispanic Chamber of Commerce Newsletter

Winner of the Small Hispanic Chamber Award 2008 for Region III, from The United States Hispanic Chamber of Commerce &

2009 the Whitney M. Young, Jr. award for unselfish service to the youth of America. 288 Members! In the 10 years history of the The Greater Tulsa Hispanic Chamber of Commerce, membership levels have had their peaks and valleys, with the 288 membership mark being achieved. We are extremely enthusiastic. Thank you for your extraordinary support.

Our next monthly luncheon is February 24th, 2010 at 11:30 am Renaissance Tulsa Hotel & Convention Center PG 8


The Greater Tulsa Hispanic Chamber of Commerce Newsletter

Hispanic Day with

Join us on Hispanic Chamber night with the Tulsa Oilers Sunday, February 21st 2010 4:00 PM to 8:00 PM BOk Center Now is the perfect time to order your Oilers season tickets for the BOK Center. The Oilers have kept prices the same as 2008-09. Call the Oilers at (918) 632-7825 to reserve your season tickets today. Flexible payment plans are available.

Media Sponsors:

HISPANO DE TULSA

Bilingual Newspaper

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Tulsa Hispanic Newsletter 2/2010