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Chattanooga, Tennessee

In This Issue: •

New Year, New Faces.......................................1

Post-Holiday Perks ...............................................1

Bar Denim Blues.........2

DREWLEWIS......................2

Rhinoceros.....................3

Mercantile Market.................................3

Post-Holiday Perks: gift Guide ....................4-5

Chattanooga Market.................................6

Garden & Gun Secret Society............6

Event Space....................7

Directory ................. 7

Winter 2010

New Year, New Faces

This winter brings new food and fashion to The Row with the openings of Bar Denim Blues, DREWLEWIS, Rhinoceros and the Mercantile Food Market

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e’ve been teasing you for months about all the great new shops opening at Warehouse Row. This fall and winter, those promises became reality as Bar Denim Blues, DREWLEWIS, and Rhinoceros all opened for business. Read all about these fresh new faces on pages 2-3.

Post-Holiday Perks

Check our post-holiday gift guide for great last minute shopping suggestions and deals

W 1110 Market Street Chattanooga, TN 37402 423.267.1127

aited till the last minute? Postponed shopping until after the 25th? You’re one smart cookie. Check out our post-holiday gift guide for last minute shopping suggestions, page 4-5.


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Meet DREWLEWIS Voted “Best Men’s Clothing” by Atlanta Magazine and Creative Loafing. With its new Warehouse Row boutique, DREWLEWIS is poised to take many Chattanooga “best of” titles in 2011

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ith the success of their first Midtown Atlanta DREWLEWIS location, owners Seth Kloss and David Gore began plotting an expansion. “We wanted to move into to a city that needed us, but also a city that had style,” says Gore. “Chattanooga was the natural choice.” At DREWLEWIS you’ll find tons of great brands that you can’t find elsewhere in the South, such as Baron Wells, Company of We and What Goes Around Comes Around. The shop also carries favorites by Billy Reid, Jack Spade, Penguin and Gant Rugger. “And,” Gore says, “we also have a small ‘girlfriend’ rack, so that women can browse while their guys are shopping,” For more info, “Like” Drew Lewis on Facebook or visit drewlewis-atl.com.

Blues Welcome Here Knoxville favorite Bar Denim Blues brings its blue-jean brio to Warehouse Row with top-quality men’s and women’s jeans, belts, boots, accessories and more

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ew Warehouse Row denim-focused boutique Bar Denim Blues is more easy rider than easy-like-Sundaymorning. With 1,200 square feet of bootkicking, belt-buckling, dungaree-loving cowboy swagger, Chattanooga has a new must-shop destination for all things denim. Warehouse Row’s newest boutique has the same saloon feel as their Knoxville shop, with a panache of saloon inspired flavor to up the ante. Visit bardenimblues.com for store hours and details. 2


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Paris In Tennessee Native Parisian Nathalie Welch moves Rhinoceros, her popular Buckhead, Atlanta boutique, to Warehouse Row

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rench native Nathalie Welch is on a mission to provide a boutique experience customized to fit each client’s unique needs. The staff at Rhino will dress you from head to toe in wonderful staple cashmere sweaters, beautiful dresses, Rich and Skinny jeans, and those famous “Love Quotes” scarves you see on all the celebrities. Inspired by Welch’s personal tastes, impeccable style and intelligent service, the goodies at Rhino include designer labels such as Patterson J. Kincaid, Elizabeth and James, Torn, LaROK, Inhabit and David Lerner, as well as bags from J.J. Winters and jewelry from Yesterday Jewelry and Lisa Jill. You’ll also find perfumes by Lubin, including Rhino’s featured fragrance, “Ginn Fizz,” originally created in 1955 for Grace Kelly. Find more information at: rhinocerosboutique.com.

The Row Goes to Market The Warehouse Row newsletter is one year old; 2010 brought several new shops, a gorgeous event space, and a redesigned atrium. Next, we’re re-imagining our food court, beginning with the additon of Virginia Cofer’s Petunia’s Silver Jalapeño

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arehouse Row’s food court has long been a downtown staple. As The Row evolves from a discount market to one with upscale shops, it’s fitting that the food court receive the star treatment as well. Reopening soon as “The Mercantile Food Market,” the re-imagined WHR food court will offer a mix of food and dry goods in a space fashioned after a 19th century mercantile. WHR business development 3

manager George Krauth approached Virginia Cofer, owner of Petunia’s Silver Jalapeño, about becoming the first food establishment in the Market and she agreed it would be a perfect fit. “I’ve loved this building for a long time,” said Cofer. Stay tuned for more developments as The Mercantile Food Market becomes a one-stop-shop for made-to-order meals, prepared foods, tabletop accessories and floral goods.


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erk up your new year with postholiday favorites and great winter gift suggestions from the merchants at Warehouse Row

From Amanda Pinson, pick up a Temple St. Clair Ring. The 18kt yellow gold Sorcerer ring features a mix of colored sapphires and tourmalines.

Bring this newsletter into Kayce Hughes for 25% off any wool tote!

The crew at Bar Denim Blues suggest you kick up your heels in style with a vintage pair of Luchesse 1977 cowboy boots.

Find amazing value from Smashbox at the Cosmetics Market. Nine eye shadows, 4 cream gel eye liners, a mini mascara, and a mini eye shadow base, all for only $45.


The guys at DREWLEWIS recommend the Jack Spade Industrial Dipped York Brief. This dipped industrial canvas tote is a 22 oz. tarp cloth canvas constructed with 3-ply cotton yarns and dipped in rubber latex for unmatched durability. All styles are unlined and feature custom Jack Spade rivets.

Beginning in early January, head over to Yves Delorme for their annual discontinued pattern sale!

JULISKA’s handmade “Jardins du Monde” ceramics exude wintery warmth in a new gem-stone ruby glaze, perfect for entertaining. Available exclusively at REVIVAL uncommon goods.

If your hair is as frazzled as your nerves after the holidays, treat yourself to a Keratin Blowout at Level 10 Salon. Specifically designed to reduce frizziness.

The perfect shoe awaits you at Embellish. You’ll find exquisite creations by Atlanta designer Ann Roth and many others.


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Holiday Market Success We were thrilled to host the Chattanooga Market’s Holiday Market Too this past holiday season

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eanut butter and chocolate. Wrapping paper and bows. Hugs and kisses. Certain things are just made to go together. The Chattanooga Market and Warehouse Row are just such a match.

7,400 square foot event facility, with all kinds of holiday gifts, artisanal crafts and local goods. Warehouse Row

can’t wait to partner with Chattanooga Market again in the future. Learn more at chattanoogamarket.com.

This past December, the crew at Warehouse Row was extra-excited to welcome Chattanooga Market’s seasonal “Holiday Market Too” to the community. Over 40 premier market vendors gathered to offer a smaller, more intimate shopping experience later into the holiday season. The Holiday Market filled SPACE, Warehouse Row’s

Where Style Meets Savings Top stylemaker Garden & Gun magazine has partnered with Warehouse Row to offer exclusive savings for Garden & Gun Club Members

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oin the Garden & Gun Club at any one of their three levels (Adventure Society, Sporting Society, or Secret Society) for access to exclusive events, discounts and perks including lots of great savings at Warehouse Row shops and restaurants. Adventure Society members receive recipes, playlists, advance access to G&G’s Below the Line events calendar, a Garden and Gun decal and a 10% discount on all G&G merchandise. Sporting Society members receive all the 6

benefits from the Adventure level as well as a complimentary gift subscription, an exclusive G&G guide, a pine seedling planted in the member’s name and a G&G tote. Secret Society members receive all the benefits from the Sporting level as well as five complimentary gift subscriptions, the G&G weekender tote, a G&G canvas ballcap and an invitation to the annual G&G Secret Society gathering with G&G writers, editors, photographers, chefs artists and musicians. Find more info at warehouserow.net.


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We’ve Got SPACE Warehouse Row is the perfect spot for your next festivity, fête, soirée, celebration, bash, blowout or shindig

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ind 7,400 square feet of premium event space at Warehouse Row. The expansive, turn-of-thecentury facility lends itself to all sorts of occasions from art openings and dance halls to wedding receptions and corporate parties. Catering is available from Public House and, coming this winter, Petunia’s Silver Jalapeño. We also offer ample parking in our nearby parking deck. Call (423) 267.1127 or email jmingola@ jamestownproperties.com for reservations and details.

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DIRECTORY Amanda Pinson Jewelry amandapinsonjewelry.com (423) 209.2828 Bar Denim Blues bardenimblues.com (423) 710.3350 The Cosmetic Market thecosmeticmarket.com (423) 779.1377 DREWLEWIS drewlewis-atl.com (423) 475.6345 Embellish embellishshoes.com (423) 752.shoe Kayce Hughes kaycehughes.com (423) 386.5225 Level 10 level10salonchattanooga.com (423) 634.2042 Petunia’s Silver Jalapeno Coming Soon! petuniassilverjalapeno.com Public House publichousechattanooga.com (423) 266.3366 Revival revivaluncommongoods.com (423) 265.2656 Rhinoceros Rhinocerosboutique.com (423) 634.8045 River City Grille (423) 386.3007 Tanner Hill Gallery tannerhillgallery.com (423) 280.7182 Yves Delorme yvesdelorme.com (423) 265.4005 Warehouse Row Leasing: (423) 237.1127 gkrauth@jamestownproperties.com

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A Jamestown Properties publication for Warehouse Row 1110 Market Street, Chattanooga, TN 37402 www.warehouserow.net, P: (423) 267-1127, F: (423) 267-1129


The Row