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401C Murray  Place  Dr.  |  Murray,  KY  42071   Phone:  (573)  768-­‐9356  |   @tuckermallory  |     Dear  Adam  at  ESPN:     I  recently  became  aware  of  your  Sales  and  Marketing  Internship  through  one  of  your   recruiter’s  Twitter  accounts  (Stacy  Williamson,  @RecruiterStacy).  Please  accept  the   following  letter  and  résumé  as  an  application  for  this  position.     I  am  currently  a  student,  athletics  intern,  campus  leader  and  much  more,  but  the  one   thing  I  would  love  to  add  to  my  personal  description  is  ESPN  Intern.  In  December  of   2015,  I  plan  to  graduate  from  Murray  State  University  with  my  Bachelor  of  Science   in  Public  Relations  and  a  minor  in  Agriculture,  and  prior  experience  with  ESPN   would  benefit  my  future  goals  of  working  for  the  corporation  full-­‐time.     With  my  experience  working  in  marketing,  sales,  promotions,  design  and  social   media,  I  strongly  believe  that  I  have  what  you  need  for  this  particular  position.  My   work  in  collegiate  athletics  and  sports  journalism  has  strengthened  my  passion  for   the  field,  and  my  involvement  in  real  world  writing,  editing,  designing  and   interpersonal  communication  makes  me  a  well-­‐rounded  and  skilled  applicant.  The   varying  fields  of  media  and  communication  I  have  worked  in  combined  with  my   coursework  in  college  have  given  me  a  taste  of  almost  everything,  but  if  there  is   something  that  I  haven’t  done,  I  look  forward  to  the  challenge  of  learning  it.     As  I  look  to  move  forward  in  my  life  and  find  an  exciting  career,  I  couldn’t  dream  of  a   better  organization  to  work  for  than  The  Walt  Disney  Company.  The  opportunity  to   branch  out  to  new  places  and  learn  new  skills  through  an  internship  in  ESPN’s  Sales   and  Marketing  Division  would  be  a  very  valuable  one,  and  I  know  would  bring  just   as  much  to  your  team  in  exchange.  Please  contact  me  if  you  are  interested  in  what  I   can  do  for  you  as  an  intern.  My  cell  phone  number  is  573-­‐768-­‐9356,  and  I  will  make   myself  available  to  talk  at  any  time.  Thank  you  for  your  consideration,  and  I  hope  to   hear  from  you  soon.     Sincerely,       Mallory  N.  Tucker   Enclosures:  Résumé        


401C Murray  Place  Dr.  |  Murray,  KY  42071   Phone:  (573)  768-­‐9356  |   @tuckermallory  |   OBJECTIVE   Creative  public  relations  student  with  a  special  interest  in  collegiate  athletics.  Experienced  in  PR,  journalism,   design,  media  relations  and  social  media.  Relationship-­‐focused  staff  manager  with  experience  in  communicating   through  various  outlets.  Self-­‐motivated  and  willing  learner  with  an  extreme  passion  for  sports  communication.  


       The  Murray  State  News;  Murray,  KY  |  Sports  Editor  (current)  |  Staff  Writer  (past)   August  2013-­‐Current   • Interview  sources  &  compile  sports  stories  for  weekly  publication,  design  four-­‐page  section  weekly   • Schedule  weekly  meetings,  assign  budget,  recruit  &  manage  staff,  manage  social  media  accounts            Multi-­‐Skill  Training  Services;  Murray,  KY  |  Marketing  Department     January  2014-­‐Current   • Write,  edit  &  design  marketing  literature  &  promotional  products   • Manage  the  company’s  social  media  presence  &  collaborate  with  the  sales  team  to  market  to  new  clients    

       MSU  Wellness  Center,  Oaks  &  Murray  Country  Clubs;  Murray,  KY  |  Lifeguard   May  2013-­‐current   • Ensure  the  safety  of  patrons  &  enforce  rules  and  regulations,  sell  memberships   • Lifeguarding,  First  Aid,  CPR  &  AED  certified  by  the  American  Red  Cross,  valid  through  April  2016    

       MSU  Office  of  Recruitment;  Murray,  KY  |  Summer  Orientation  Counselor   November  2013-­‐Current   • Facilitate  discussions  on  campus  life,  academic  expectations  &  more  with  new  students  &  parents   • Represent  the  university  at  local  &  national  events,  attend  various  courses  and  training    

       MSU  Athletic  Department;  Murray,  KY  |  Athletics  Marketing  &  Promotions  Intern   August  2013-­‐May  2014   • Assist  in  the  development,  coordination  &  implementation  of  marketing  efforts  for  MSU  Athletics   • Create  &  implement  a  season-­‐long  marketing  plan  for  softball    

       MU  Agricultural  Education  Department;  Columbia,  MO  |  Administrative  Assistant   March  2013-­‐May  2013   • Planned  &  set  up  for  events  such  as  department  barbecues  &  the  state  FFA  convention   • Input  computer  data,  graded  &  alphabetized  assignments,  misc.  office  duties    


       Alpha  Delta  Pi  Greek  Sorority:  Formal  Recruitment  Chair,  2014,  Social  Committee,  2014            MSU  Student  Alumni  Association:  Student  Member,  August  2013-­‐Current            Campus  Activity  Board:  Membership  Chair,  2014-­‐15            Ronald  McDonald  House;  Volunteer,  August  2012-­‐May  2013            American  Red  Cross  Blood  Drive;  Volunteer,  September  2012,  April  2013  


       Design:  Adobe  Photoshop,  InDesign,  Illustrator,  Dreamweaver,  Microsoft  Expression  Web  &  QuarkXPress            General:  Microsoft  Word,  PowerPoint,  Excel,  Outlook,  Google  Drives,  Prezi  &  SurveyMonkey            Social  Media:  Twitter,  Facebook,  Instagram,  Pinterest,  Vine  &  LinkedIn  


       Murray  State  University  (MSU);  Murray,  KY  |  Bachelor  of  Science,  Public  Relations  |  GPA:  3.56 • Agriculture  Minor   • Anticipated  Graduation:  May  2015          University  of  Missouri  (MU);  Columbia,  MO  |  Science  and  Agricultural  Journalism,  Marketing  Track    

• •

Newswriting coursework  at  the  Missouri  School  of  Journalism   Dates  Attended:  August  2012-­‐May  2013  

Mallory Tucker Client Proposal: The ‘nPlay Foundation Coordinator, ‘nPlay Foundation Programs and Initiatives:

Issue Statement: The state of Kentucky has long struggled with childhood obesity. Ranking 48 out of the 50 states for overweight or obese children as of 2007 ("Kentucky state fact," 2007). There are many national nonprofit programs to help combat childhood obesity, but ‘nPlay offers many diverse opportunities to educate and activate our children. By working with and encouraging administrators, teachers, parents and students to incorporate hands-on activity and education into both school and everyday life, ‘nPlay gives us the opportunity to help reshape our culture with a focus on wellness and lead our children into the healthy futures that they deserve. The benefits brought about by physical activity go far above and beyond just health alone. Student achievement and test scores, self-esteem and other psychological conditions and financial situations are all improved by increased physical activity in children ("About 'nplay foundation," 2014). With a physical education curriculum approved by ‘nPlay, schools are able to easily implement lesson plans, improve activity and reinforce healthy choices ("Achieve!™ physical education," 2013). Local Mission Statement: The ‘nPlay Foundation’s first and foremost goal is “Making Kids Healthy and Ready to Learn.” Led by professional athletes, The ‘nPlay Foundation is fighting to end the childhood obesity epidemic in America. Our belief is that every child should have the opportunity to play and be active on a daily basis. It is this belief that guides us in making schools a place where kids integrate wellness into their every day routines.

Ideas for interviewing: 1. Michael Conley, Health and P.E. Teacher for Murray Elementary School; runs the physical education program for grades K-3. He would be a good source because he could

tell me what they are currently doing and outline their future plans, in addition to getting his thoughts and comments on how we could specifically target the local youth. 270-753-5022 2. Ted Booth, Physical Education Teacher for Murray Middle School; reasons: See above. 270-753-2391 3. Dr. Alison Epperson, Health and Physical Education Program Coordinator for Murray State University; she would be a great source to interview as she is a professional in the field of Health and Physical Education, and may have done/know about studies on issues such as childhood obesity. 270-809-2795 4. Elaine Russell, Program Coordinator: Partnership for a Fit Kentucky; she would be a good source as she may know more statistics about Kentucky’s issues with childhood obesity and how the state is handling it within the education system. 502-564-9358 ext. 3843 Sources About 'nplay foundation. (2014). Retrieved from Achieve!™ physical education curriculum. (2013). Retrieved from Kentucky state fact sheet. (2007). Retrieved from

Mallory Tucker’s Annotated Bibliography Beard, C., & Wilson, J. P. (2013). Experiential learning: A handbook for education, training and coaching. (3rd ed.). London: Kogan Page. Retrieved from &recPointer=15&bibId=493448 This is an educational book for coaches, trainers and other exercise educators. It could be very beneficial for my research in adding new and fresh ideas to schools’ nPlay programs and staff members. Cohen, D. L. (2011) Childhood obesity: Balancing the nation’s interest with a parent’s constitutional right to privacy. Retrieved from This academic thesis has thorough research on both childhood obesity and law. It touches on many facets of the obesity epidemic. In addition to the many facts it provides, this article would be beneficial in viewing the legality of mandating and enforcing nPlay programs in public schools.   MacVean, M. (2014). Obesity has its grip on kids by kindergarten, study finds. Los Angeles Times, Retrieved from This article from The Los Angeles Times outlines recent research from The New England Journal of Medicine that shows children are more susceptible to childhood obesity at an earlier age, and their risk falls as they get older. I included this article as it helps show the need for health programs at an early age.   Mink, J. (2010, July 29). Ky. ranks 40th in kids' health: While state improved in four areas, percentages of kids in poverty and kids in single-parent families have increased. Bowling Green Daily News (KY). This article outlines the stats and data for Kentucky when it comes to various areas of childhood well-being. Although it is a little outdated, it shows that Kentucky has struggled and continues to struggle with childhood health issues.   Munz, M. (2012, June 28). High-calorie culture of youth sports could negate health benefits. St. Louis Post-Dispatch (MO). This article (which is from a newspaper I grew up around) addresses the issue of junk food at sporting events. I think this could be used for my research as it brings a fresh and new spin to an issue that I hadn’t even thought of. It talks about how high calorie foods negate the effects of children’s activity, which shows even more the importance of both diet and exercise.   Papas, J. (2012, October 12). Students (and parents) aren't happy about new school lunch guidelines. Pine Journal, The (Cloquet, MN). This article gives outlines the new school lunch guidelines imposed by the USDA and gives opinions from many parents on the given guidelines. This article could be useful for my research

as it could give insight to how some people might feel about new health programs in their children’s schools. Shield, J., & Mullen, M. C. (2008). Counseling overweight and obese children and teen: Health care reference and client education handouts. Retrieved from &recPointer=49&bibId=363256 This book focuses on the mental issues that often accompany childhood obesity and how they should be handled. This information would be useful to the nPlay foundations campaigns as mental diseases are some of the issues addressed when learning about the benefits of exercise. Wilberding, B. (2010, June 13). Beth Wilberding column: Healthy eating habits, exercise are parents' investments in kids. Messenger-Inquirer (Owensboro, KY). This is a column written in Kentucky about the example that parents provide for their children when it comes to health and fitness. Although it isn’t scientific research, quotes from this article could be used to further impact the nPlay’s literature. Williams, J. D. (2013). Advances in communication research to reduce childhood obesity. Retrieved from endNote&butExport=Click toExport&returnUrl=holdingsInfo?searchId=948&recPointer=14&recCount=50& bibId=476067 This book focuses on the media’s effect on childhood obesity, specifically advertising for junk food. It also includes opportunities to improve marketing towards children. This is a valuable resource because it focuses on a PR aspect of childhood obesity. Yuk, P. (2005). Two campaigns launched to tackle childhood obesity. Financial Times (London, England), Retrieved from This article talks about two separate campaigns launched in England to battle childhood obesity. The campaigns referred to in the article are from chefs and doctors, rather than athletes. I feel this article would be relevant and useful to my nonprofit because it gives insight into the same problem in a different country. It also provides ideas of how to get publicity in a popular newspaper.  


Portfolio for JMC412 Spring 2014