MALLORY N. TUCKER’S PORTFOLIO
MALLORY N. TUCKER
401C Murray Place Dr. | Murray, KY 42071 Phone: (573) 768-‐9356 | email@example.com @tuckermallory | facebook.com/tuckermallory Dear Adam at ESPN: I recently became aware of your Sales and Marketing Internship through one of your recruiter’s Twitter accounts (Stacy Williamson, @RecruiterStacy). Please accept the following letter and résumé as an application for this position. I am currently a student, athletics intern, campus leader and much more, but the one thing I would love to add to my personal description is ESPN Intern. In December of 2015, I plan to graduate from Murray State University with my Bachelor of Science in Public Relations and a minor in Agriculture, and prior experience with ESPN would benefit my future goals of working for the corporation full-‐time. With my experience working in marketing, sales, promotions, design and social media, I strongly believe that I have what you need for this particular position. My work in collegiate athletics and sports journalism has strengthened my passion for the field, and my involvement in real world writing, editing, designing and interpersonal communication makes me a well-‐rounded and skilled applicant. The varying fields of media and communication I have worked in combined with my coursework in college have given me a taste of almost everything, but if there is something that I haven’t done, I look forward to the challenge of learning it. As I look to move forward in my life and find an exciting career, I couldn’t dream of a better organization to work for than The Walt Disney Company. The opportunity to branch out to new places and learn new skills through an internship in ESPN’s Sales and Marketing Division would be a very valuable one, and I know would bring just as much to your team in exchange. Please contact me if you are interested in what I can do for you as an intern. My cell phone number is 573-‐768-‐9356, and I will make myself available to talk at any time. Thank you for your consideration, and I hope to hear from you soon. Sincerely, Mallory N. Tucker Enclosures: Résumé
MALLORY N. TUCKER
401C Murray Place Dr. | Murray, KY 42071 Phone: (573) 768-‐9356 | firstname.lastname@example.org @tuckermallory | facebook.com/tuckermallory OBJECTIVE Creative public relations student with a special interest in collegiate athletics. Experienced in PR, journalism, design, media relations and social media. Relationship-‐focused staff manager with experience in communicating through various outlets. Self-‐motivated and willing learner with an extreme passion for sports communication.
The Murray State News; Murray, KY | Sports Editor (current) | Staff Writer (past) August 2013-‐Current • Interview sources & compile sports stories for weekly publication, design four-‐page section weekly • Schedule weekly meetings, assign budget, recruit & manage staff, manage social media accounts Multi-‐Skill Training Services; Murray, KY | Marketing Department January 2014-‐Current • Write, edit & design marketing literature & promotional products • Manage the company’s social media presence & collaborate with the sales team to market to new clients
MSU Wellness Center, Oaks & Murray Country Clubs; Murray, KY | Lifeguard May 2013-‐current • Ensure the safety of patrons & enforce rules and regulations, sell memberships • Lifeguarding, First Aid, CPR & AED certified by the American Red Cross, valid through April 2016
MSU Office of Recruitment; Murray, KY | Summer Orientation Counselor November 2013-‐Current • Facilitate discussions on campus life, academic expectations & more with new students & parents • Represent the university at local & national events, attend various courses and training
MSU Athletic Department; Murray, KY | Athletics Marketing & Promotions Intern August 2013-‐May 2014 • Assist in the development, coordination & implementation of marketing efforts for MSU Athletics • Create & implement a season-‐long marketing plan for softball
MU Agricultural Education Department; Columbia, MO | Administrative Assistant March 2013-‐May 2013 • Planned & set up for events such as department barbecues & the state FFA convention • Input computer data, graded & alphabetized assignments, misc. office duties
ASSOCIATIONS, LEADERSHIP AND VOLUNTEER EXPERIENCE
Alpha Delta Pi Greek Sorority: Formal Recruitment Chair, 2014, Social Committee, 2014 MSU Student Alumni Association: Student Member, August 2013-‐Current Campus Activity Board: Membership Chair, 2014-‐15 Ronald McDonald House; Volunteer, August 2012-‐May 2013 American Red Cross Blood Drive; Volunteer, September 2012, April 2013
Design: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Microsoft Expression Web & QuarkXPress General: Microsoft Word, PowerPoint, Excel, Outlook, Google Drives, Prezi & SurveyMonkey Social Media: Twitter, Facebook, Instagram, Pinterest, Vine & LinkedIn
Murray State University (MSU); Murray, KY | Bachelor of Science, Public Relations | GPA: 3.56 • Agriculture Minor • Anticipated Graduation: May 2015 University of Missouri (MU); Columbia, MO | Science and Agricultural Journalism, Marketing Track
Newswriting coursework at the Missouri School of Journalism Dates Attended: August 2012-‐May 2013
Mallory Tucker Client Proposal: The ‘nPlay Foundation Coordinator, ‘nPlay Foundation Programs and Initiatives: nplayfoundation.org
Issue Statement: The state of Kentucky has long struggled with childhood obesity. Ranking 48 out of the 50 states for overweight or obese children as of 2007 ("Kentucky state fact," 2007). There are many national nonprofit programs to help combat childhood obesity, but ‘nPlay offers many diverse opportunities to educate and activate our children. By working with and encouraging administrators, teachers, parents and students to incorporate hands-on activity and education into both school and everyday life, ‘nPlay gives us the opportunity to help reshape our culture with a focus on wellness and lead our children into the healthy futures that they deserve. The benefits brought about by physical activity go far above and beyond just health alone. Student achievement and test scores, self-esteem and other psychological conditions and financial situations are all improved by increased physical activity in children ("About 'nplay foundation," 2014). With a physical education curriculum approved by ‘nPlay, schools are able to easily implement lesson plans, improve activity and reinforce healthy choices ("Achieve!™ physical education," 2013). Local Mission Statement: The ‘nPlay Foundation’s first and foremost goal is “Making Kids Healthy and Ready to Learn.” Led by professional athletes, The ‘nPlay Foundation is fighting to end the childhood obesity epidemic in America. Our belief is that every child should have the opportunity to play and be active on a daily basis. It is this belief that guides us in making schools a place where kids integrate wellness into their every day routines.
Ideas for interviewing: 1. Michael Conley, Health and P.E. Teacher for Murray Elementary School; runs the physical education program for grades K-3. He would be a good source because he could
tell me what they are currently doing and outline their future plans, in addition to getting his thoughts and comments on how we could specifically target the local youth. Michael.Conley@murray.kyschools.us 270-753-5022 2. Ted Booth, Physical Education Teacher for Murray Middle School; reasons: See above. email@example.com 270-753-2391 3. Dr. Alison Epperson, Health and Physical Education Program Coordinator for Murray State University; she would be a great source to interview as she is a professional in the field of Health and Physical Education, and may have done/know about studies on issues such as childhood obesity. firstname.lastname@example.org 270-809-2795 4. Elaine Russell, Program Coordinator: Partnership for a Fit Kentucky; she would be a good source as she may know more statistics about Kentucky’s issues with childhood obesity and how the state is handling it within the education system. Elaine.Russell@ky.gov 502-564-9358 ext. 3843 Sources About 'nplay foundation. (2014). Retrieved from http://www.nplayfoundation.org/about-2/ Achieve!™ physical education curriculum. (2013). Retrieved from http://www.achievepe.org Kentucky state fact sheet. (2007). Retrieved from http://www.childhealthdata.org/docs/nsch-docs/kentucky-pdf.pdf
Mallory Tucker’s Annotated Bibliography Beard, C., & Wilson, J. P. (2013). Experiential learning: A handbook for education, training and coaching. (3rd ed.). London: Kogan Page. Retrieved from http://racertrac.murraystate.edu/vwebv/holdingsInfo?searchId=954&recCount=50 &recPointer=15&bibId=493448 This is an educational book for coaches, trainers and other exercise educators. It could be very beneficial for my research in adding new and fresh ideas to schools’ nPlay programs and staff members. Cohen, D. L. (2011) Childhood obesity: Balancing the nation’s interest with a parent’s constitutional right to privacy. Retrieved from www.lexisnexis.com/hottopics/lnacademic This academic thesis has thorough research on both childhood obesity and law. It touches on many facets of the obesity epidemic. In addition to the many facts it provides, this article would be beneficial in viewing the legality of mandating and enforcing nPlay programs in public schools. MacVean, M. (2014). Obesity has its grip on kids by kindergarten, study finds. Los Angeles Times, Retrieved from www.lexisnexis.com/hottopics/lnacademic This article from The Los Angeles Times outlines recent research from The New England Journal of Medicine that shows children are more susceptible to childhood obesity at an earlier age, and their risk falls as they get older. I included this article as it helps show the need for health programs at an early age. Mink, J. (2010, July 29). Ky. ranks 40th in kids' health: While state improved in four areas, percentages of kids in poverty and kids in single-parent families have increased. Bowling Green Daily News (KY). This article outlines the stats and data for Kentucky when it comes to various areas of childhood well-being. Although it is a little outdated, it shows that Kentucky has struggled and continues to struggle with childhood health issues. Munz, M. (2012, June 28). High-calorie culture of youth sports could negate health benefits. St. Louis Post-Dispatch (MO). This article (which is from a newspaper I grew up around) addresses the issue of junk food at sporting events. I think this could be used for my research as it brings a fresh and new spin to an issue that I hadn’t even thought of. It talks about how high calorie foods negate the effects of children’s activity, which shows even more the importance of both diet and exercise. Papas, J. (2012, October 12). Students (and parents) aren't happy about new school lunch guidelines. Pine Journal, The (Cloquet, MN). This article gives outlines the new school lunch guidelines imposed by the USDA and gives opinions from many parents on the given guidelines. This article could be useful for my research
as it could give insight to how some people might feel about new health programs in their children’s schools. Shield, J., & Mullen, M. C. (2008). Counseling overweight and obese children and teen: Health care reference and client education handouts. Retrieved from http://racertrac.murraystate.edu/vwebv/holdingsInfo?searchId=951&recCount=50 &recPointer=49&bibId=363256 This book focuses on the mental issues that often accompany childhood obesity and how they should be handled. This information would be useful to the nPlay foundations campaigns as mental diseases are some of the issues addressed when learning about the benefits of exercise. Wilberding, B. (2010, June 13). Beth Wilberding column: Healthy eating habits, exercise are parents' investments in kids. Messenger-Inquirer (Owensboro, KY). This is a column written in Kentucky about the example that parents provide for their children when it comes to health and fitness. Although it isn’t scientific research, quotes from this article could be used to further impact the nPlay’s literature. Williams, J. D. (2013). Advances in communication research to reduce childhood obesity. Retrieved from http://racertrac.murraystate.edu/vwebv/exportRecord.do?bibId=476067&format= endNote&butExport=Click toExport&returnUrl=holdingsInfo?searchId=948&recPointer=14&recCount=50& bibId=476067 This book focuses on the media’s effect on childhood obesity, specifically advertising for junk food. It also includes opportunities to improve marketing towards children. This is a valuable resource because it focuses on a PR aspect of childhood obesity. Yuk, P. (2005). Two campaigns launched to tackle childhood obesity. Financial Times (London, England), Retrieved from www.lexisnexis.com/hottopics/lnacademic This article talks about two separate campaigns launched in England to battle childhood obesity. The campaigns referred to in the article are from chefs and doctors, rather than athletes. I feel this article would be relevant and useful to my nonprofit because it gives insight into the same problem in a different country. It also provides ideas of how to get publicity in a popular newspaper.
Published on May 6, 2014