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At African Travel, Inc. we value and take pride in the relationships we have built with the travel advisor community. We continually strive to provide you with the best tools and information for success. We hope with this guide, you will find the information effective, valuable and will continue to choose African Travel for planning luxury, tailor-made safaris to Africa.

Sherwin Banda, President, African Travel, Inc.

WHO WE ARE For over 40 years, African Travel, Inc. has created extraordinary, handcrafted, luxury safari experiences ensuring immersive and authentic cultural encounters across the continent. At African Travel, we turn travel dreams into reality. We specialize in crafting custom, personalized trips with unique and meaningful experiences that will create lasting memories. We’re dream makers! We believe whatever your clients dream safari may be, we are dedicated to providing the ultimate African experience.

The African Travel Big 5 We Know Africa We are passionate and knowledgeable experts who have lived and traveled extensively throughout the continent.

Local Here & There With local offices in Africa and our headquarters in the U.S.A., we have earned an enviable position of influence and negotiating power.

#AfricanTravelCares In partnership with the TreadRight Foundation, we are committed to make travel matter by supporting people, wildlife and the planet for generations to come. 2

5-Star Service We guarantee exceptional service every step of the journey with us.

Family of Brands African Travel, Inc. is proud to be a member of The Travel Corporation (TTC), a family-owned company with more than 100 years of expertise in luxury travel.





A GUIDE TO THIS GUIDE #AfricanTravelCares Africa Your Way Target New Clients Advantages of Booking Great Migration Map Weather in Africa F.A.Q. Agent Resources Stay Connected

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Travel is an incredible gift. It has the ability to open our eyes, our hearts and our minds to the unique cultures and spellbinding beauty of the natural world. But with this gift comes a responsibility – to protect the world as we know it. At African Travel, Inc. and TreadRight, our mission is clear; to have a positive impact on the people and communities we visit, to help protect wild and marine life, and to care for the planet we all call home.


PEOPLE We are committed to encouraging the cultures, traditions and arts of the communities we visit to thrive. We seek to enable some of these communities to see true benefits from tourism through economic empowerment. We do this through our support of microenterprises, and community based tourism initiatives that build positive futures for community members and their families.

WILDLIFE The world’s wildlife is balancing on a dangerous precipice, so it is our responsibility to help protect some of these species most at risk from extinction. Partnering with leading wildlife organizations, we work to help protect and rehabilitate elephant, rhino and big cat populations around the world, while also educating our guests on ethical wildlife experiences.

PLANET Reducing the environmental impact of our business is at the core of what we do. We’ve committed to eliminating all avoidable single-use plastics in both our offices and out on the road by 2022. And that’s just the beginning. In 2017, we introduced our e-docs program, which allows our guests to receive their travel documents digitally, replacing the need for paper while also having a tree planted in their name as part of our plant a tree initiative. All of this, while supporting projects striving to keep our oceans and coastlines clean, are just some of the ways we’re committing to safeguarding the future of our planet.

Make Travel Matter


Africa Your Way


Tailor-Made Like the stripes on a zebra, no two human fingerprints are the same. That’s why, we strive to create unique and magical journeys to Africa to suit your clients’ personal travel styles and interests. For more than 40 years, African Travel has crafted extraordinary, unforgettable Tailor-Made Safaris. Clients can select their own departure dates and choose where they want to go and what they want to see. African Travel’s knowledgeable Safari Specialists will seamlessly create a personalized itinerary with expert recommendations ensuring a truly hassle-free vacation. We are dedicated to providing guests with the ultimate luxury safari experience, so when you hear us say, “We Know Africa,” you can depend on the fact that we know right Africa for your clients.

For like-minded travelers, we also offer other ways to travel with us. Our locally-hosted safaris remain truly intimate and customizable while also allowing clients to enjoy the benefits of traveling in a small group.

Family Travel

Millennial Travel

Guided Travel

Sightseeing Day Tours & Experiences

Luxury Travel


Solo Travel

Safari & Adventure Travel


Target New Clients

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Food & wine enthusiasts Here are a few tips on how to target new clients: • Partner with African Travel to develop a co-branded website with your agency contact information. The website is easy to navigate and has compelling content with a variety of safari options for your clients.

• Use your existing database to identify future luxury travelers. Experience is the new luxury. Identify clients who have had unique experiences including: food and wine, wildlife, wellness, culture and adventure.

• Target existing customers based on personal activities, budget, interests and social relationships such as multigenerational families or like-minded people traveling in small groups.

• Clients who have traveled to long-haul destinations (ie. Australia, Asia, South America and the Galapagos Islands) are ideal future safari travelers.

• Africa is an ideal destination for clients looking to support the environment and give back to local communities.

• Luxury ocean or river boat cruising clients are also ideal future safari enthusiasts because of the high-touch nature of their travel experience.

• Use demographics to target potential clients based on disposable time and income.

• Contact clients who are celebrating a momentous occasion such as milestone birthdays, honeymoons, graduations or anniversaries.



Photo: Dave Luck

Advantages of Booking with African Travel, Inc.

What’s in it For You

What’s in it For Your Clients

Earn up to 15% commission

Premium Experiences

One-stop Shopping

5-Star Service

Accommodations, transportation services, activities and air can all be booked through us! Enjoy hassle-free planning with one-stop shopping for your clients.

We guarantee exceptional service every step of the journey with us.

Experienced Teams

Safari Your Way

Our Safari Specialists have more than 300 years of combined knowledge of the continent and are committed to providing you with invaluable guidance in creating your clients’ dream experience.

Travel on a handcrafted, unforgettable vacation where every detail is taken care of during your luxury safari experience.

Travel Agent Support

Authentic Experiences

Our agent resources are designed to provide you with the tools and knowledge to confidently sell the destination.

We connect our guests with local people and places that make Africa extraordinary and special.

Sustainable Travel

make a Positive Impact

Every safari booked with African Travel contributes to the local economy and local communities.

For every safari booked a donation is made to support wildlife conservation and the education of children.


Peace of Mind

Travel agents can earn up to 15% commission when booking with African Travel.

Travel with piece of mind as African Travel is an active USTOA Member with a $1 Million Traveler Assistance program.

Travelers will enjoy superlative service and an unsurpassed, unforgettable safari experience.

Complementary emergency protection plan is included with every safari.


Great Migration Map


Weather in Africa Southern Africa Average Temperatures Botswana Madagascar Mauritius Mozambique Namibia South Africa Cape Town

South Africa Kruger NTL Park

Zambia Zimbabwe

Jan-Mar High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F)

East Africa & More Average Temperatures Egypt Kenya Rwanda Tanzania uganda

88 65 75 61 86 73 87 73 84 62 82 59 86 72 86 65 88 63

Jan-Mar High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F) High (F) Low (F)

70 49 78 54 80 66 89 73 80 66

Apr-Jun 82 47 71 60 81 66 81 63 72 49 72 49 78 54 82 51 82 50

Apr-Jun 90 63 73 55 78 66 85 69 78 66

Jul-Sep 83 48 69 52 77 62 78 60 73 48 67 45 79 53 84 50 83 49

Jul-Sep 94 70 72 50 78 64 85 64 78 64

Oct-Dec 92 65 76 59 84 68 84 71 85 60 77 55 87 69 90 66 89 64

Oct-Dec 77 58 74 55 80 65 88 70 80 65 15


What should clients pack on safari?

With a few exceptions, dress in Africa is casual. Clothing should be lightweight, loose fitting, and of “breathable” fabrics such as cotton. While out in the bush you will find that neutral colors are best as they blend in with the natural surroundings and show dust the least. Most camps and lodges offer laundry service (at an additional cost).

How much luggage can my client bring?

On safari, clients are permitted one soft-sided bag each, weighing no more than the limit stated in the tour documents. The weight limit will be set at 44 lbs. or lower, and may be as low as 25 lbs., depending on aircraft type and destination. For more information, please speak to a Safari Specialist.

What currency do clients need?

South Africa – Rand (ZAR) Botswana – Pula (BWP) Kenya – Kenya Shilling (KES) Tanzania – US Dollar (USD) Zambia – Kwacha (KR) Zimbabwe – US Dollar (USD)

Do my clients need vaccinations?

We strongly advise your clients to contact their physician or travel clinic for advice as to what vaccinations are required for the countries they are visiting. We suggest clients check the Center for Disease Control website at for the most up-to-date information.

Do my clients need visas?

Visas are required for travel to many areas. Many countries also have inoculation requirements. Most countries require foreign visitors to have valid medical protection plan on entry. Requirements vary by country and can change. Clients should obtain up-to-date information from authorities of the countries involved. Visas are not required for US or Canadian citizens traveling to South Africa or Botswana. Visas are required for US and Canadian citizens traveling to Kenya, Tanzania, Zambia and Zimbabwe. Please contact your Safari Specialist for information on how your clients can obtain visas when traveling to these countries.

When is the best time to go to Africa?

Africa straddles the equator and the two tropics so there is always a destination to visit at any time of the year. Some people still avoid traveling in the rainy season, however, the rainy season provides some of the most dramatic experiences. African Travel’s Safari Specialists can advise on the best options at specific times of the year.


How much should my clients tip when on safari? Tipping varies on the destination. Tips to tour guides, waiters, hotel staff, baggage handling and game rangers are not included and are at the tour participant’s discretion unless specifically included in tour price. Tipping can be added to group reservations.

When is the best time to see the Great Migration?

The Great Migration is an ever-moving cycle. The best time to see the Great Migration is during the dry season, between July and early October. It’s warm, weather is stable, and animals are abundant. The sparse vegetation and dried-up waterways force the animals to head up north to find food and drink. If you visit in November or December, you’ll still see wildebeest and zebra.

What destinations do you operate your safaris to / within Africa?

Most of our safaris visit Southern Africa (South Africa, Botswana, Mozambique, Zambia, Namibia, Mauritius & Zimbabwe) , East Africa (Kenya, Tanzania & Seychelles) as well as Egypt. We also operate gorilla trekking safaris to Rwanda and Uganda.


Passports are required for international travel. Client passports must be valid for at least 6 months after their scheduled return date and should have sufficient blank pages for visas and immigration stamps.

Do children need special documents?

African Travel, Inc. advises travel partners to review all documentation requirements when booking minors to or from South Africa and Botswana. Travelers who arrive in South Africa or Botswana without the required documentation can be detained and/or deported immediately. Should you have any questions, kindly contact African Travel, Inc. at 1-800-421.8907 and speak with one of our Safari Specialists.

Can clients bring children on safari?

Children under the age of 6 are rarely accepted at lodges. If accepted, they will not be allowed to go on game drives and will have to be left at the lodge under the care of a babysitter or guardian. Some lodges will allow children 6 and over to go on game drives and other lodges only allow children over the age of 12. Please check with your African Travel, Inc. Safari Specialist to find which lodge is best for your needs.


Agent Resources For more info, visit our website


Co-branded Website

This is an easy way for your clients to access all the programs African Travel, Inc. offers and there is no need to update. Just give us your logo and contact details.

3-Way Conference Calling

Our 3-way calling allows you to get on a call with your client and an African Travel Safari Specialist to help answer questions quickly and efficiently.


Become an African Travel Specialist with our eLearning program. With African Travel University, you will gain in-depth knowledge of our range of itineraries, experiences and luxury, tailor-made safaris.

Social Media Content Development

Share the magic of Africa with your clients on your social channels. Acquire access to already crafted social media content that you can share on Facebook, Twitter or Instagram. Or, reach out to us for custom content.

Safari Night & Trade Show Support

Allow us to introduce your qualified clients to the highlights of an African safari. We will provide you with a complete support system that allows you to follow-up with your clients, close the sale and ensure that they have the experience of a lifetime.

Educational Trips

Don’t miss an incredible opportunity to experience a luxurious safari vacation with African Travel, Inc. Gain first-hand destination and product experience. These trips are carefully designed to give you the tools and knowledge to confidently sell the destination.

Stay Connected Stay connected with us and join the conversation.

Call 1-800-421-8907 to speak with a Safari Specialist


Email or contact your District Sales Manager for training and sales support

Follow us on our social channels to stay-in-theknow and for travel inspiration





“I never knew of a morning in Africa when I woke up that I was not happy.� -Ernest Hemingway


Profile for TTC Africa

African Travel | Advisor Guide  

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