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I NT ROD U C T I ON The weekend of July 12th-15th promises to be exciting, celebratory and memorable, showcasing the very best of British tradition and innovation at the Goodwood Festival of Speed and the Coronation Festival at Buckingham Palace. The pinnacle of British Industry will be represented by Bentley Motors at these prestigious events as a lead sponsor and Royal Warrant Holder.

TTA is delighted and honoured to propose our vision of how we would immerse your customers and selected media guests from the Middle East region in these unique celebrations. We have a strong heritage of creating and delivering “money can’t buy” programmes for elite global clients. We are confident that this background combined with our passion, creativity and dynamic team will result in an exceptional experience for your guests that will exceed your objectives and live in the memories of all involved.

TH AN K YOU FO R T H I S O P P O RT U N I T Y...


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WH AT C A N W E O F F E R YO U A ND YO U R GU ES TS ? • Impeccable service combined with integrity, passion and creativity • C  omprehensive logistics experience for VIP events gained over 22 years and a proven track record for delivery and quality • In-depth knowledge of the Coronation Festival: We are currently working closely with the Palace in respect of hospitality on Friday, July 12th for another key partner. Our involvement in the detail of this event is strong as is our understanding of the procedures, policies, security and invitation deadlines which are approaching fast • A  n understanding of the calibre of your guests, the branding of Bentley Motors and the service levels required to ensure an outstanding event experience

I W O U L D L I K E TO E X T E N D A H U G E

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T H A N K YO U TO YO U A N D YO U R T E A M S F O R W H AT YO U AC H I E V E D L A S T W E E K . YO U H AV E L E D YO U R T E A M S TO D E L I V E R A H I G H LY SUCCESSFUL, EFFECTIVE AND W E L L O R G A N I S E D P R O J E C T T H AT I A M C O N F I D E N T W I L L P O S I T I V E LY I M PAC T T H E WAY O U R P E O P L E D O B U S I N E S S W I T H C U S TO M E R S . GSK EVENT STEERING GROUP


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Our ability to create an exclusive, once in a lifetime individual experience for all guests that aligns with the Bentley Motors’ brand objectives and showcases the Best of British is pivotal to delivering an exceptional guest experience.

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O UR PA ST VI P A N D C E LE B R ATO RY P RO GRAMMES INC LU DE. . .

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A N N U A L R E WA R D A N D R E C O G N I T I O N P R O G R A M M E S ( U K , D U B A I , S O U T H A F R I C A , M O N T E C A R L O, C A N N E S , V E N I C E , M A D E I R A ) ; C O R P O R AT E G L O B A L L E A D E R S H I P C O N F E R E N C E S ; E U R O L E A D E R S F O R U M ; C O M PA N Y C E L E B R AT I O N ( M A R R A K E C H ) ; I N C E N T I V E P R O G R A M M E S I N A N U M B E R O F L O C AT I O N S U K A N D W O R L DW I D E ; W I M B L E D O N H O S P I TA L I T Y ; G L O B A L W O R L D T E N N I S C H A M P I O N S H I P S ; C O R P O R AT E H O S P I TA L I T Y PAC K AG E S I N ( M O R O C C O, K E Y B I S C AY N E & Q ATA R ) ; V I P C H A R I T Y B A L L S ; T I M H E N M A N T E A PA R T Y ; C E L E B R I T Y G O L F TO U R N A M E N T S .


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Led by TTA Director Louise Charles, you can expect your TTA event team to be exceptional, meticulous and proactive. Louise and her team have strong project management skills and over 20 years combined experience working in partnership with FTSE100 companies such as GlaxoSmithKline. They have an impeccable track record for delivering outstanding VIP programmes and can lead on all aspects of the event. The team will work as an extension of your business team, embracing your branding, values and emulating LOUISE the quality Bentley service in every element of the project. CHAR Our Travel Director, Kate Sykes, has been managing TTA’s corporate travel for 15 years and can arrange all aspects of global travel, visas and insurance for your guests secured by our ATOL protection as part of our 24 hour service. SENIOR, EXPERIENCED AND STRATEGIC TEAM RESPONSIBLE FOR EVENT DIRECTION AND IMPLEMENTATION... • Hit the ground running, proactive, problem solvers • Manage project schedule and attend core team meetings and tcs • Impeccable on-site management and leadership • E ffective budget management, strong focus on cost-savings and accuracy and regular reporting on all budget aspects • F ocus on creativity and new ideas to add value to the programme and to help meet project objectives

K AT E S YKES

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RE AC H IN G O UT TO YOUR GUE STS The importance of your relationship with your guests and the specific priorities and objectives you will have for customers and the media is understood by us.TTA will provide a separate itinerary and onsite hospitality team for customers and the media (in discussion with you) to ensure your objectives are met and that your activities with each group are highly targeted and effective. We will work with you to develop a tone and feel for all communication that will reflect your branding and strategy and the events your guests will be attending. Importantly, we can liaise with Coronation Festival and Royal Household to ensure compliance with their guidelines when communicating with your guests regarding this event.

We are delighted that you will be joining us for our showcase of the Best of British in July 2013 Representing the pinnacle of British Industry, Bentley Motors is proud to invite you to its exclusive VIP experience at some of the season’s most prestigious events. Our hosts are available to you before, during and after your travel to enhance your experience and help with any aspects of your journey. Please use this site to view your personalised agenda in more detail and find out more about this once-in-a-lifetime experience! We look forward to hearing from you!


OUR PROPO SI T I O N We propose an unforgettable quintessentially British experience for your Middle Eastern customers and media which will immerse them in the distinguished world of Bentley Motors, the Royal Household, and British tradition. All our interaction with your guests and media both pre-event and during the experience will reflect the key principles of Bentley Motors’ branding and strategy. Our team is fast-paced, passionate and innovative and together we can create a spectacular visit for your guests.


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PRE - T R AV E L

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All guests will receive a personalised Bentley Motors branded package including: • Travel wallet detailing personalised agenda

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• Bentley Branded memory stick with all they will require for their stay • Bentley Weekender bag to travel with

• A  ccess to a bespoke secure website detailing the experience and the TTA Concierge service hotline to help with any aspect of their stay • M  edia representatives may also receive additional relevant information

T TA HOSTS A R E A LWAYS S E N S I TIVE TO S EC U RITY R EQ U I RE M E N T S A N D W I LL WO RK WITH BENTLEY MOTORS AND ITS CUSTOMERS TO PROVIDE PERSONAL S ECU RI TY F OR A N Y GU E S T S W HO REQ U IRE EX TRA PIECE OF M I N D W H I LS T I N L O NDO N.


FRI DAY 1 2 T H J ULY On arrival at Heathrow, Bentley Motors’ key customers are introduced to the Best of British experience immediately as they are greeted by their hosts (TTA) and escorted to their chauffeur-driven Bentley to transfer them to the luxurious 5* Lanesborough Hotel for private check in. Media guests are treated with the same exclusive and courteous British welcome and escorted in Bentleys to their allocated hotel. An informal dinner will be arranged with the PR hosts and the media will have an opportunity to interact with key corporate representatives. TTA can provide any production or audio-visual support required. The customers’ excitement for the next three days grows as Chris Buxton provides an overview of what can be expected during an informal private dinner in the Wellington Room at the Lanesborough Hotel. Guests will have an opportunity to network with other Bentley Motors customers. Menus will be selected to showcase the best in British Cuisine.We recommend supplying some award winning British Wines alongside some fine wines of the world, for those customers who drink alcohol.


SATUR DAY 1 3 T H J U LY AM – PM After a day’s travel, guests will have the opportunity to spend time at leisure in London, enjoying the facilities of the Lanesborough Hotel and the surrounding Knightsbridge area. Royal Warrant Holders, Fortnum & Mason and Harrods can provide personal shopping experiences. TTA’s concierge service is available to orgainse bespoke personal shopping experiences only available to the most discerning customer. Our personal concierge service will be available to provide ‘behind the ropes’ access to tourist sites across the UK and London’s best restaurants for all guests. From sourcing diamonds to arranging helicopters to the coast, no request is too big or small and we focus our energy and passion on ensuring guests have a first class Best of British experience. Your media guests will have the day at leisure, with access to all the above. TTA can also work with Bentley Motors PR to arrange any ad-hoc press meetings and one-on-one interviews that may be required.

18:00 Guests will be chauffeur driven in Bentleys for the short drive to the gates of Buckingham Palace. Driving up the Mall passed the queue of public ticket holders, a stream of Bentleys will attract much buzz and excitement as they pull up in the exclusive Bentley-only VIP drop-off area behind the Palace gates. Skipping all the queues through private security,TTA hosts will walk customers and media through to the dedicated Bentley Motors exhibition and hosting area where they will be further immersed in the Bentley Brand and experience.VIP hospitality will be enhanced with goodie bags containing Bentley branded goods and luxury refreshments (from other Royal Warrant Holders) for the evening gala. At the close of the evening guests will be met in a private area by a line of Bentleys ready to escort them back to the Lanesborough or on to a private club or venue that has been arranged by our concierge service.


SUNDAY 1 4 T H J ULY AM After breakfast at leisure customers and media will be met by chauffeur driven Bentleys to transfer them to Fairoaks Airfield, a 30 minute drive away. We recommend that guests experience the power and speed of the Flying Spur for this motorway journey, giving them a sneak preview of what the world will see at the Goodwood Festival of Speed. On arrival at Fairoaks, guests will be whisked by helicopter over the traffic and bustle of the Goodwood area and straight into the Festival.They will be provided with Bentley bespoke guides to the Festival highlighting the key Bentley showcase times and areas. Guests will have the opportunity to tour the Festival at leisure. TTA hosts can assist with escorting the media to Bentley showcase areas and to any press briefings or interviews with Bentley Motors’ representatives. Both customers and media will enjoy premium VIP hospitality at Goodwood. We recommend enhancing this experience by arranging an exclusive meet and greet with Le Man’s legends Derek Bell and Guy Smith.

PM Leaving Goodwood by helicopter the media are transferred back to Fairoaks and on to their hotels to refresh. They will then be transferred by chauffeur on to Mosimann’s (Royal Warrant Holder) restaurant. Closed to the public on a Sunday, the media will enjoy an exclusive experience in the Bentley room, enjoying some of the finest food in London. Customers will avoid all congestion as they are whisked to their private dinner venue via helicopter (or to Fairoaks and the hotel if returning to London).


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OP T I O N 1 Guests will enjoy a first-class dining experience with an iconic celebrity chef at the stunning Chewton Glen Hotel in the Hampshire countryside. There is an option for customers to stay at Chewton Glen this evening in their state-of-the-art Treehouse suites where their luggage will be delivered from the Lanesborough during the day. The following morning guests can enjoy their country estate, award winning spa and 9-hole golf course prior to departing by helicopter to Heathrow.


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O P T I ON 2 Guests will enjoy a sought after private dining experience in one of London’s most prestigious restaurants: • Ivy • Seven Park Place • Alyn Williams


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O P T I ON 3 Flown away to Cliveden, one of the most luxurious hotels in the world and one of Britain’s grandest estates, customers will enjoy the most British of evenings. Set on the Thames in the Berkshire countryside and having played host to Churchill, Chaplin, Lennon and others there is no experience like Cliveden for the overseas visitor. With the option to stay, guests will arrive and find their luggage delivered to their room. Welcomed on the banks of the Thames by a brass band, the guests will board Cliveden’s private motor launch to sail down the Thames. Arriving in Bray, a small countryside village famed for its array of 3 Michelin Star restaurants, guests will dine in Britain’s finest restaurants before being transferred back via motor launch to Cliveden.


MONDAY 1 5 T H J ULY Dependent on flight times and if feasible guests can enjoy their morning at leisure in London or one of Britain’s country estates.The TTA concierge team will be on hand to organise any activities required. Helicopter transfers from country estates to Heathrow can be arranged or alternatively chauffeur driven Bentleys will return guests to Heathrow for their return journey to the Middle East. In London at their dedicated hotel, the media team can experience first-hand the exhilaration of being behind the wheel of a Bentley.They will be given the keys and escorted in a drive up to Crewe for a tour of the Bentley Factory. Return flights from Manchester to Dubai can be arranged.


PRO J ECT MANAGEMENT • T  TA will develop a detailed project schedule for the entirety of the programme. • W  e have considerable experience of managing projects of this size and are fully aware of Buckingham Palace’s requirements and its timelines.


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T TA OF F E RS: • Financial stability and value for money • Clear and detailed pricing structure • E xpert insight in determining requirements to ensure the finest quality whilst providing resilient cost negotiation with third party suppliers wherever possible • S trong project budget management through inevitable changing business requirements • Timely reconciliation of budget and cross company invoicing if required

THE P RO J ECT B UDGET HA S B EEN PROVIDED IN AN ATTACHED DOCUMENT: • A  ssumptions have been made in some instances however once appointed as your logistics agency, we will work with you to determine exact project requirements both on and off-site


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I WH AT O U R CLI ENTS & TH E IR GUE STS SAY L O N D O N T H R E E DAY R E WA R D

M A R R A K E C H C O M PA N Y C E L E B R AT I O N

& RECOGNITION VISIT

“I just wanted to say a big thank you to all at TTA for organising the experience in Marrakech. The feedback from the staff was excellent in all areas and the trip was even better than I thought it would be. People really enjoyed the fantastic location, hotel and events and we definitely got the wow factor at the Bedouin feast!’

“I wanted to thank you for the most wonderful All Stars weekend. I feel so very privileged and special to have been treated in such a fabulous way, events like this will stick in my memories always! I know that a weekend like this does not happen without a lot of hard work and thought. Thank you enormously.”

C H E W TO N G L E N I N C E N T I V E

VENETIAN “MONEY C AN’T BUY” EXPERIENCE

“Just goes to show this programme is a really great investment for…it really does motivate people & create so much loyalty and it has been an honour for me to be able to organise and then help host. Working with you & your team is fabulous, thanks so much for all your energy, professionalism and hard work. Looking forward to reviewing the rest of the feedback and bouncing ideas about our 2013 event.”

“A huge thank you for all your hard work and superb attention to detail. Customer feedback has been everything we asked for and more. How on earth did you manage to find so many water taxis at such short notice?!!. What a magnificent three days. You made me feel very special and I didn’t have to think about a thing. Looking forward to the next one!”

Bentley proposal  

Bentley proposal