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Idea Generation

Usually people feeling man is will so Strong , will feeling man maining is so cool , not like make up and many many ...... i have reserach so man picture to Performance the man . I have find some picture is always can see in your life , and then something we not have to Note .


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Idea Generation

But just have this picture can Performance the man ? i dont think so . infact , i think Performance the man is not naeed the picture , i feel just is a feeling . i think stone can Performance the man , because man can give me feel so stiff , than i think Wristwatch can performance the man , that all is are feeling .

I have reserach some man data , we can see , From ancient to modern times, men in general will protect the people around them, their homes and the tribe. And than , Male animals because of contention between the spouse fighting, such as the Bucks will hit the opponent with their antlers, intruder, fighting to kill each other until one of them down, defeated. It shows all the characteristics of most men.


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Mind Map

Angle

Fly

Lawn King

Sponge

lron

Goat

Broom

Lion Car

Beard Eggshell

Strength

Protection Family

Snake

Gender - Male Tie

Bed

Black

Pipes

tobacco pipe Fire

Skin

Leather shoes

Chess

Smoke

Leather

Why i will choose the chess and leather the my concept ? Because infact leather is have the male Feature , can protection something and is very soft . But wh i will choose the chess to mu concept to my concept too? Because chess in Foreign country infact is the king game , the chess can behalf the male . So i choose chess to my concept .


- Design Layouts


• Theme : GENDER MALE Usually people feeling man is will so Strong , will feeling man maining is so cool , not like make up and many many ...... i have reserach so man picture to Performance the man . I have find some picture is always can see in your life , and then something we not have to Note


F&B


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site analysis 28 Harbour Road, Wanchai, Hong Kong Causeway Centre Brim 28


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site analysis Besdie the Brim 28 - Wan Chai Sports Ground - Harbour Centre - Harbour Road Park - Citic Bank International Harbour Poad Branch - China Resources - Hong Kong Exhibition Centre - Sun Hung Kai Centre - Australia Consulaye - Great Eagle Centre - Convention Plaza Office Tower - Bangladesh Consulate - Democratic People’s Republic Of Consulate Deside also is the Office Tower , so Brim 28 always will go is some working people


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site analysis Traffic : - MTR - Ferries - BUS Wan Chai Ferry Pier (104 , 905 , 960) Gloucester: Stewart Road (103 , 692 , 619) Old Wan Chai Police Station (104, 115, 182, 301, 302, 305, 307, 373, 641, 681) Hennessy Road Government Primary School(601, 680, 690, 914, 948)

Wind rose


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site analysis 28 Harbour Road, Wanchai, Hong Kong Causeway Centre Brim 28 Shop B


• site analysis Inside the Brim 28 have many shop . 101 Tinello • 102 Angus Steak House • 103 Ben & Jerry • • 104 JoJo Express • 105 Chez Patrick Deli 106 FRITES • 108 Chinese Imperial Results • • 109 Tasty Thai • 110 California Vintage 111 DiVino Patio | Ristorante - Bar – Pizzeria • 112 Subway • • 113 Greco π • 114 The Hop House Pub & Grub 3/F MG • 2/F Chinese Arts & Crafts (HK) Co., Ltd. •


• 1.0 Executive Summary • 1.1 Objectives Open one the Gender – Male restaurant for male . i want to gve people the mission is infact man is are strength but they is very love their family . • • 1.2 Mission Holly Brown's birth, for the market to add more diversified coffee shop, let us seriously coffee products and customers. Holly Brown Coffee not only offers industry-leading products, more sincere customer service, make them in the relaxing environment of a cup of coffee. It all stems from a belief with a difference. Holly Brown will be in Hong Kong, China, and more local coffee culture pioneer and wish to have coffee coffee culture to let customers know the art, but also those who like art arena. At Holly Brown, we pay tribute to bring you the best coffee in Hong Kong and Italian ice cream experience. • • 1.3 Key to Success Our barista by the World Barista Champion car class for training. And we also regularly visited Holly Brown invite overseas experts to exchange the latest technical developments and coffee. For example, in 2012, we invited Fritz Storm and Scottie Callaghan to Hong Kong to make our barista training and share their ideas and insights on coffee culture. We also regularly participate in the competition to ensure that our pace and in line with the best standards.


2.0Company Summary

2.1 Company Ownership

Holly Brown Coffee

2.2 Conpany History

Freshly roasted and brewed coffee, the unique achievements of coffee aroma . At Holly Brown, fragrant and refreshing aroma of coffee distressing , irresistible . For centuries , this scent will not only be able to awaken the senses , leaving coffee to become one of the world 's most popular beverage . Holly Brown 's birth, for the market to add more diversified coffee shop, let us seriously coffee products and customers . Holly Brown Coffee not only offers industry-leading products, more sincere customer service, make them in the relaxing environment of a cup of coffee . It all stems from a belief with a difference . Holly Brown will be in Hong Kong , China , and more local coffee culture pioneer and wish to have coffee coffee culture to let customers know the art, but also those who like art arena . At Holly Brown, we pay tribute to bring you the best coffee in Hong Kong and Italian ice cream experience. Our barista by the World Barista Champion car class for training . And we also regularly visited Holly Brown invite overseas experts to exchange the latest technical developments and coffee . For example, in 2012 , we invited Fritz Storm and Scottie Callaghan to Hong Kong to make our barista training and share their ideas and insights on coffee culture . We also regularly participate in the competition to ensure that our pace and in line with the best standards.


2.3locations and facilites

1.Stanley Street, Centra G/F 22 Stanley Street Central, Hong Kong 2. K11, Tsim Sha Tsui G19, Ground Floor, K11, 18 Hanoi Road, Tsim Sha Tsui. Kowloon 3 . Elements, Tsim Sha Tsui Shop 1026 1/F, Elements, 1 Austin Road west,Tsim Sha Tsui, Kowloon. 4. Hysan Place, Causeway Bay Shop Nos. 318-319,3rd Floor Hysan Place,No.500 Hennessy Road,Causeway Bay, Hong Kong 5.LKF, Central1/F No.1 Lan Kwai Fong,Central, Hong Kong 6. Holly Brown Coffee Roaster Shop No 108 & 109, 1/F Manning house, 38-48 Queen's road, Central, Hong Kong •

3.0 Products and Services

• 3.1 Products and Services Description Coffee Ice-cream


• 3.2 Competitive Comparison The composition of whole milk to Gelato is also less than the cream, so only about 5% to 7% fat. Manufacturing Gelato ice cream slower speed than normal, so the ice cream into the air would be less, so Gelato ice cream flavor is more intense than normal. Denmark Toast

Waffle

Pasta


• 3.2 Competitive Comparison Currently, only fresh pasta shop in our supply of Stanley Street. Every morning 11:00 to 16:00 for your supply. Our plane is being called to do, so please be patient about (about 15 minutes). We have three options: spaghetti, penne or risotto. If you match our soup even more perfect! Product

3.6 Future Products and Services

1. Lnmache Ravioh A La Terrazza 2.Caesar Salad 3.Minestrone Alla Milanese 4.Bracioline D’Agnello E Erba 5.Pan Fried Filet of Sole 6.Roasred Baby Back Space Ribs 7.Grilled 10 Oz. Prime Ri6 Eye of Beef 8.Homemade Tiramisu Cake


4.0 Market Analysis Summary\

4.1 Market Segmentation • 1. Venchi Chocolate 2. Häagen-Dazs


• 4.2 Target Market Segment Strategy Because the site brside not have school , becuse have many campany , so we Target also is the Working People .

4.2.1 Market Needs • Target years 18-50 Years • 4.2.2 Market Trends Italian cuisine has a long history and rich food culture. With the French and the Chinese people, Italians around their own country, factions cooking and dishes are very proud of. With hundreds of millions of Italians emigrated to the world, they are also naturally extended to the Italian cuisine from around the world. In general, northern Italian cuisine and French are similar, multi-purpose cheese, milk; Southern Italy are more like to use tomatoes, olive oil. Northern Italian cuisine "boiled beef" is affected by Yugoslavia, apple pie are Germany, Austria flavor; Nan Xixi Mile Island "Cuscusu", belongs to the Arab flavor.


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4.3. Industy Analysis Italian pasta produced about 400 species, mainly linear, granules, hollow and fancy categories. In addition to variety, it's tempting lies with very fragrant noodle sauces. For a long time, many Italians worked out a way to deploy pasta sauces and bold use of nature has given to all animal and vegetable materials, modulation of the various flavors of fragrant sauces, noodles make this known.

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4.3.1 Industry A\Participants There are many common Italian cuisine, such as world-renowned pasta, delicious tiramisu dessert, as well as a popular mass gourmet pizza. Italy is the birthplace of pizza Napoli, which originally only had one with roasted foods like bread, initially together with food and cheese, and later around the wealth of talent to join Italian ingredients to make pizza tastes Yulai The more variable. Worked in pizza shop work Trophy both said: "No matter what is the use of an ingredient, just add the tomato sauce and fresh sweet smooth taste soft Mo Zharui pull Division, would be a stunning, pizza. “


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5.0 Strategy and Implementation Summary 5.1 Strategy Pyramids Holly Brown For the market to add more diversified coffee shop, let us seriously coffee products and customers. Holly Brown Coffee not only offers industry-leading products, more sincere customer service, make them in the relaxing environment of a cup of coffee.

5.2 Value Proposition Value Proposition $301~$600

5.3 Competitive Edge Our barista by the World Barista Champion car class for training. And we also regularly visited Holly Brown invite overseas experts to exchange the latest technical developments and coffee. For example, in 2012, we invited Fritz Storm and Scottie Callaghan to Hong Kong to make our barista training and share their ideas and insights on coffee culture.


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5.4 Marketing Strategy

They Marketing Strategy is use many many magazine and news to propaganda .


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6.0 Management Summary 6.1 Organizational Structure Director of Human Resources (1) Store Manager (1) Barista (3) Waiter (7) Pastry Chef (2) Junior Cook (3) Junior Pastry Chef (1) Intermediate Cook (2) Senior Chef (1) Italian ice-cream business managers and executives (2)

• 6.2 Managementeam Their Organizational Structure


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Mind Map Angle

Fly

Lawn King

Sponge

lron

Goat

Broom

Lion Car

Beard Eggshell

Strength

Protection Family

Snake

Gender - Male Tie

Bed

Black

Pipes

tobacco pipe Fire

Skin

Leather shoes

Chess

Leather

Smoke


• Concept My Concept Final is choose the chess to make the design . Why I will choose the chess to my concept ? Because my theme is Gender - male , I feel male is so strength They like have sovereignty , can control other people . So final I choose to chess to my concept .


Mood Board


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Symbolic elements to represent the theme

Chessboard Square

Their out line

Black and white colour

Power


Matrix

Entrance

Near

Bar

Far

Dining Area

Very Far

Kitchen Storage Ice-cream Area •

Calculation and capacity

Entrance

5%

Ice-cream area

10%

Bar

20%

Kitchen

25%

Dinning Area

35%

Storage

5%


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Bubble Diagram and Zoning

Public Semi-Public Private

Entrance Icecream area Dinning Area

Bar Storage Kitchen


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Humen Flow

Go inside dinning Go to Bar Go to Toile


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Design Development (Working Drawings)

This is my first design floor plan.


Design Development (Working Drawings) • This is my layout Elevation .


Design Development (Working Drawings) • . After I change my layout floor plan design


Design Development (Working Drawings) • After layout Elevation.


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Final layout Floor Plan.


Final layout Floor Plan. • I have use the chess horse out line to make the design . Make the main road to people go in.


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Final Ceiling Plan.

The design ceiling is use chessboard idea to design the lighting


Final Elevation. • This well is use the glass and Mirror Metal To design , because can give people see inside But can’t see all , so will attract people come in .


Final Elevation • I will use this stone well to make to dinning Area well , because I want can have castle Feeling .


Final Elevation. • The dinning area floor I have make stairs , The floor is use glass , under the glass is have Stone to make Foreign country Feeling .


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Final Perspective


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Final Perspective


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Final Perspective


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Models Photo

Portfolio