1) The Latino marketplace has nearly
doubled in size and tripled in power.
15%
of the nation’s 2) The Hispanic population in the United States is growing at a rapid rate and controls over total discretionary spending. These consumers tend to be young, digitally savvy and appreciate it when brands develop messages reflecting an understanding of their language, culture, attitudes and beliefs.
25%
of all US consumers. Younger end of this range is 3) Hispanics are younger - ages 6 to 34 represent developing brand loyalty. Older portion have rising income with potential of increased spending.
67%
of Reflejos readers frequently purchase products or services from 4) advertisers in Reflejos. 5) Hispanics over index on mall trips, at general market.
63% greater rate than
67% of Latinos read at least one newspaper a week. 7) 95% of the Latino U.S. population is bilingual. 8) 73% of Reflejos readership is female — 6)
the purchasing decision maker.
82%
have children in their 9) household. 10)
46% own their home.
Progressive Latinos... Reflecting Excellence
847-806-1111 847-806-1411 reflejos.com
Your connection with the largest-growing consumer base... ...The state has, by far, the largest Hispanic and Latino population of any Midwestern state and the fifth-highest in the nation, with about 2.24 million