he VGCC was formed to be the unifying voice for businesses in Gurnee. Through the commitment and engagement of our members, the Village of Gurnee Chamber of Commerce provides leadership for the benefit of the diverse business community by promoting economic growth, advocating the interests of business, providing service and education to members and community and meeting member’s needs. With the enhanced website, our strong community focus and close involvement with the Village of Gurnee, we will work on initiatives that will help members of our Chamber prosper. BENEFITS OF MEMBERSHIP Legislative Advocacy
The Chamber is the “voice of business” ensuring that the needs of members and their views on important issues are communicated to local, state and national legislators. Advertising & Marketing Opportunities
One of the many ways the Village of Gurnee Chamber of Commerce helps business succeed is by providing numerous opportunities for our members to market to business and consumers alike. Professional Development
Members can take part in several programs and seminars that allow them to grow and develop new skills. Networking
The opportunity to make acquaintances that can turn into business relationships is always a vital component of Chamber Membership. How can my business play a leadership role in the Gurnee area’s economic, civic and social life? Join the Village of Gurnee Chamber of Commerce. The Chamber is the best way to continue building a strong business community that works together to achieve results.
Support Village of Gurnee Chamber Commerce members. Do business with them when you need their products and services. Always “Think Gurnee Chamber First.” Participate in Chamber-sponsored events. These events build a sense of community among businesses, residents and visitors. You can participate by: Attending events Giving financial support to Chamber programs Donating goods or services Volunteering your time
VALUE OF JOINING A CHAMBER The American Chamber of Commerce executives with support from Small Business Network, Inc., designed a study to determine the real value to companies in terms of consumer outcomes of joining and being active in their local chamber of commerce. Do consumers really support businesses because they are chamber members? A sampling of the results proves their case: Most consumers (59 percent) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29 percent more effective, however, for communicating to consumers that a company uses good business practices and 26 percent more effective for communicating that a business is reputable. If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12 percent more likely to think that its products stack up better against its competition. When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader. When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months. When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it. When consumers know that a small business is a member of the chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future. MORE REASONS TO JOIN Member-to-member discounts Networking opportunities Special events Ribbon cuttings Community guide
For additional information about the benefits of the Village of Gurnee Chamber of Commerce, visit www.GurneeChamber.com or fill out the membership application on page 31.
Village of GURNEE CHAMBER OF COMMERCE
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