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taylor sig ler

design portfolio

2018


About Me

I’m a multi-disciplinary designer with experience in the fields of visualization, architecture, graphic design, and fine art. In 2016, I graduated cum laude with a B.A. in Architecture from Clemson University. Having an architecture education has given me a unique approach to design and problem solving, developing solutions through research and iterative process. In my spare time I enjoy traveling, gardening, drawing, photography, and wheelthrowing.


Contents Visualization brookland cayce high school arena 8 boiling springs high school 12 iptay alumni center 16

Architecture elevating genova 20 six mile branch library 30

Graphic Design susan b. harden campaign 40 good company yoga 50 jaghancement 56 leslie made quilts 62 louis sullivan geometry 66 jumper carter sease 70

Fine Art drawings 76 sketches 78 photography 80


As a visualization artist at an architecture firm, I created 3d models, renderings, and walkthrough videos of the firm’s in-progress building projects using a variety of modeling programs, render engines, and Adobe products. The resulting images both informed and engaged our client and served as design tools for the production team.


visualization

Visualization

7


Brookland Cayce High School Arena


Visualization

9


Brookland-Cayce High School Arena


Visualization

11


Boiling Springs High School


Visualization

13


Boiling Springs High School


Visualization

15


IPTAY Alumni Center


Visualization

17


IPTAY Alumni Center


Visualization

19


Studio Genova: MetaCity Daniel Center for Building Reserach & Urban Studies Clemson University Dr. George Schafer Fall 2015

Multiphase 14-Week Urban Redevelopment Project Genova is a large port city in Liguria, Italy. With a history stretching back to the third century B.C., the city continues to densify and reach further up the surrounding mountains and into the Ligurian Sea. MetaCity focused on the area of Genova surrounding La Lanterna, a 12th century landmark that has been nearly cut off from access by the ever-expanding port operations. Through three phases of research and planning, we created an urban redevelopment strategy to reconnect La Lanterna to the city.


elevating geno va

Architecture

21


Site Rendering

Elevating Genova


Framed Path

Architecture

23


Master Planning Collaboration with four team members Role: concept development, precedent research, visualizations, graphic design I worked in a small group to develop a master plan to solve the problems identified in our initial research phase. Since the port traffic is so heavy around La Lanterna, our plan, “Elevating Genova� (EG), proposes a series of three platforms from which a new pedestrian-friendly community can grow. EG provides a sectional separation from the port with key gateway connection points to the rest of the city. Each platform is its own district (business, residential, & cultural), with wayfinding paths carefully developed to maximize views of La Lanterna and the rest of the city. The platforms are connected at key points by bridges.

Site Section

Elevating Genova


business district

paths

residential district

districts

gathering spaces

connection points cultural district

buildings for reuse

new buildings

Architecture

25


Developing a Visual Language For the individual phase of this project, I chose to further develop the character of “Elevating Genova”. I refined the shapes of the platforms based on sightlines and existing conditions, and developed a taxonomy of connection points—a framed path, a bridge connection, and a civic entry point—within EG. These connection points share an architectural language with the platforms, creating a distinct and cohesive vernacular for the new community.

materiality & grain

form

precedents

Elevating Genova


civic entries

framed paths

bridge connections

Architecture

27


Bridge Connection

Elevating Genova


Civic Entry

Architecture

29


Synthesis Studio Clemson University Prof. Robert Bruhns Spring 2016

Branch Library & Community Center in Upstate SC To design a library for Six Mile, I first considered the values of the community. Upstate South Carolina is known for its beautiful scenery, and its inhabitants have a uniquely strong tie to the land, so for my primary source of inspiration I looked to Six Mile Mountain.


s i x mile branch l i br a r y

Architecture

31


Concept Sketches

Scale Model

Six Mile Branch Library


Architecture

33


During concept development, I drew inspiration from the surrounding Blue Ridge mountains. The axes created by surrounding roadways and cardinal directions shaped the faceted, rock-like form. Partially sinking the building into the hillside helps to subtly frame views of the mountains, enhancing the natural beauty of the site without distracting from it.

Six Mile Branch Library


Site Plan

Architecture

35


The final design features a monumental system of circulatory ramps connecting the three levels and the rooftop. A crystalline stair & elevator tower cuts through the building for direct sectional circulation. A sensory garden and large stretches of glass blur the boundary between inside and out.

Six Mile Branch Library


Section Render

Architecture

37


Third Level Reading Room

Six Mile Branch Library


Main Stacks

Architecture

39


Logo Design & Branding 2018

Susan contacted me to design a logo and create a branding package for her 2018 Mecklenburg County Commission campaign. She wanted a visual brandmark that would be easily recognized, and represented both who she is as a candidate, and her goals to unify a county split along political party lines. I wanted to venture outside of the typical blue-or-red color scheme seen in most political campaigns, so we ultimately chose a purple that celebrated Susan’s femininity and the unification of her county.


susan b. harden campaign

Graphic Design

41


Susan B. Harden Campaign


Final Logo and Campaign Slogan

Graphic Design

43


Two additional preliminary logo concepts

Susan B. Harden Campaign


Graphic Design

45


After the campaign team reviewed the initial design concepts, I developed several versions of the final logo selection. I refined the geometry and gave the team some examples of different applications for the logo.

Susan B. Harden Campaign


Graphic Design

47


After the logo was finalized I developed several font options and finalized color selections. We created a banner graphic using a bold, clean font that conveys Susan’s fresh, new approach along with her years of experience.

Susan B. Harden Campaign


Graphic Design

49


Logo Design & Branding 2018

I designed a logo for Good Company Yoga and helped the owner, Sallie, select fonts and colors to use for her future website, business cards, social media outreach, etc. She wanted her logo to have colors in the blue and green family, and for the logo to convey her business model of bringing yoga to social gathering spaces like bars and restaurants.


good company yoga

Graphic Design

51


Alternate Logo Proposals

Good Company Yoga


Final Logo

Graphic Design

53


Good Company Yoga


Since the company hosts yoga sessions at many different types of establishments, I wanted to create multiple variations Sallie could use to advertise her events.

Graphic Design

55


Social Media Branding 2018

I helped Youtuber and Twitch streamer @Jaghancement create a unified experience between his various social media accounts. His Youtube and Twitch channels are centered around a video game with a strong graphic identity. He wanted to develop a brand for himself that was separate from the game, but still communicated what his channel was about. I used some of the characters in his main channel banner, but also created separate design elements that could stand alone as an individual brand.


jag hance ment

Graphic Design

57


Youtube & Twitch Banner

Jaghancement


Graphic Design

59


Twitch Channel Headers

Jaghancement


Graphic Design

61


Logo Design & Branding 2017

Leslie came to me to create a logo and the beginnings of a brand for her Instagram & Etsy shop showcasing her handmade quilts. She was looking for something that would communicate her crafts(wo)manship in a fresh, modern way. I took inspiration from the motion of stitching thread and used a uniform line thickness, a crisp drop shadow, and a fun, bold color palette to create a logo that would stand out in the handmade craft market.


leslie made qu i l t s

Graphic Design

63


Leslie Made Quilts


Graphic Design

65


Digital Communications Clemson University Prof. Dave Lee Spring 2014

Geometry Analysis For this project, I was assigned a detail designed by Louis Sullivan, a late 19th century Chicago architect known for his intricate ornament work. Though his designs appear organic in form, I was tasked with discovering the underlying geometry of this particular ornament, and creating an instructional series of diagrams showing how the form was derived.


louis sullivan geometry

Graphic Design

67


Louis Sullivan Geometry


Graphic Design

69


Logo Refinement 2016

As a member of the marketing team at Jumper Carter Sease, I helped consolidate the many logo iterations floating around the office into one standard logo to be used across all office documents. In the final logo, we decided on a standardized color & font and fixed kerning issues, while staying true to the original logo our clients have recognized for 25+ years.


jumper car t er sease

Graphic Design

71


Before

Jumper Carter Sease


After

Graphic Design

73


From early childhood I have always found a unique sense of joy and purpose from creating. I started keeping a sketchbook in elementary school, and continue to keep one on hand almost anywhere I go. The following are examples of my drawings, sketches, and architectural photography. I am always searching for ways to improve my skills, and love seeing how my discoveries in one medium can inform and improve my abilities in another.


f ine art

Fine Art

75


Resonance Black & White Colored Pencil on Midtone Paper

Drawings


Icky Thump Colored Pencil on Black Paper

Fine Art

77


San Cataldo Cemetery

Sketches


Genova City Gates

Fine Art

79


Rome

Photography

Venice


Fine Art

81


Olivetti Showroom

Photography

Fondazione Prada


Fondazione Prada

Siena Cathedral

Fine Art

83


Taylor Sigler taylorlsigler@gmail.com 803.931.6474

Taylor Sigler - 2018 Design Portfolio  
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