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POSITIONER Digital Branding & Marketing Agency


ABOUT US

With more than 10 years experience Positioner is an industry leader in providing outstanding communication & marketing for the travel & luxury industry. Headquartered in the sunny Ticino where people still master the art of stress-resistant relaxation, our team combines Swiss precision with Mediterranean flair and German functionality.

Our focus is on class, style, and taste. Our ambition is to capture the visitors and to entice them to explore your exclusive world.  Our goal is to offer them a genuine experience that reflects the precious and sometimes hidden realities of your brand. The assets we provide are timelessness, simplicity, functionality, and innovation. www.positioner.com

“A door to a different continuum”


Philosophy

Our objective is to position your brand so sharply that it becomes top-of-mind when your target group thinks about your category. We do that. But not with a mechanism and not with templates. We do it with creativity, passion, enthusiasm, professionalism, surprising concepts, ever-fresh ideas, and an inimitable style tailored to each individual project.

There are many more aspects that set us apart from ordinary communication and marketing agencies: we constantly optimize your presence and your positioning. We communicate with you, we monitor the market, we open up avenues to new target groups. We fine-tune relevant information and refine your visual language.

“And most of all: we generate measurable results.�


Clients


Services

We craft custom communication solutions that integrate your unique business processes .

Communication strategy & consulting Brand & Corporate image Print design Website design & development Online Marketing Social Media Marketing Copywriting & Photography Analysis


Strategy

Your website must be your sales manager in front of millions of users. Positioner is in a unique position to provide a set of enterprise level online marketing, design & strategy solutions to allow the Hotel to reach its goals.

EMAIL MARKETING

SEO

SOCIAL MARKETING

PPC

REVENUE MANAGEMENT

HOTEL WEBSITE

IDS

ONLINE BOOKING

REPUTATION MANAGEMENT (REVIEW)

ONLINE PR

GDS


CASE STUDIES


Le Sirenuse www.lesirenuse.it

Le Sirenuse, is the pearl of the Amalfi Coast, in Positano. "The Sirens" still has a glamour and poise few hotels in the world can match.


Photos New pictures had to be taken in order to express the magnificent Le Sirenuse at its best.

+80%

increase of the time users spent on site


Website The state-of-the-art design of Le Sirenuse’s new website creates an ultra-modern impact, and an impression of utter elegance is conveyed throughout the site.

+76% in conversion rate

+110% online revenue


Villa d’Este & Villa la Massa villadeste.com villalamassa.com

Villa d'Este is one of the most charming and iconic hotels in the world. Located in a beautiful bend of the lake of Como is no doubt elegant and rich of charme.


Website Villa d'Este fullscreen website allows the use of big and expressive pictures, which gives to the online visitors the chance to see exactly where they are going to stay. The structure of the website is very modern and the elegance of Villa

+50% growth in website visits

+120% in conversion rate


Mobile Website & Newsletter


The B端rgenstock Selection buergenstock-selection.ch schweizerhof-bern.ch buergenstock.ch royalsavoy.ch

The B端rgenstock group stands for Swiss class in the world of international hospitality, where stylish luxury combines with ever-renewing tradition.


Schweizerhof Bern Design and technology are combined to offer an easy, immediate and immersive navigation experience. Using responsive technology that adapts browser size to screen size, the potential of every single visitor is used.

+49% website visits

+80% page-views


Results After just 30 days online, the sites have seen a substantial increase in terms of all qualitative and quantitative factors. The sites are achieving steadily increasing positive results and brand recognition is growing continuously.

+14

Top #5 keywords

+44%

Visits from Search Engines


Social Media An optimized Facebook page has been produced and various related applications developed to increase the number of fans and guide new potential clients to the hotel’s sites.


E-Mail Marketing Positioner has integrated a complete system to manage all e-mail marketing activities, a single database enabling the sharing of client data and associated profiles to create email marketing campaigns that are targeted and segmented on the basis of interests.


Castello del Sole castellodelsole.com

An exclusive atmosphere and perceptible finesse are integral parts of Castello del Sole. Discover the new online experience that emphasizes the charm of this unique world. The Hotel is member of Relais et Châteaux and of Swiss Deluxe Hotels.


Photos

+30%

increase of the time users spend on site


Website For the third time, Positioner was selected to redesign the site of the magnificent Castello del Sole. Establish and promote brand awareness and highlight the exclusive features which emphasize the hotel’s simple elegance.


Tschuggen Hotel Group edenroc.ch tschuggen.ch carlton-stmoritz.ch

As an exclusive top-class hotel group, Tschuggen Hotels offer a holiday experience without comparison in four hotels in dream locations in Switzerland: Arosa, Ascona and St. Moritz.


Websites The project involved a complete redesign and restructuring the hotel group site and all single site. Establish and promote brand awareness. Build online brand awareness and increase revenues across the portfolio.

+20% Avg. Visit Duration

+40% in conversion rate


Hotel Guarda Golf hotelguardagolf.com

This new and innovative five star hotel, fashioned in a modern yet characteristic alpine style, reveals a unique concept and philosophy. A new Swiss Alps retreat, with cozy atmosphere and personalized service.


Website Positioner planned strategically the launch of Guarda Golf’s website in two phases: first the pre-site whose goal was to promote the hotel and to start gathering future clients; then, once the hotel opened, the official website. 

New Opening The official hotel opening has been a great success. The websites went from 0 to 8’000 visits per month.


Online Booking


Print & CI


Nira Hotels & Resorts niraalpina.com shantimaurice.com niracaledonia.com

The spirit of Nira is born out of our belief that today’s discerning guests seek a more authentic, exceptional experience


Websites There are many factors to consider when creating an excellent hotel website: it must reflect authenticity, be simple to navigate, emphasize the characteristics of the place and provide relevant information with easy functionality.


Online Marketing All the online marketing activities of the hotels are fully managed by Positioner Team. • • • •

PPC Marketing Tripadvisor Advertising E-Mail Marketing Brand & Reputation Consultancy


Social Media Marketing The Social contents follow the brand philosophy of Nira Alpina: "A different view & Authentic Experience". • • • • •

Blogs / Online PR Facebook / Google+ Twitter Pinterest Tumblr


The content is inspired by the vision of Nira Hotels world through exciting new images which will show people, views, special moments and lifestyle of the Locations in order to reinforce Nira Hotels "Social virality. "


Results

+250% fans / follovers

+448% engagement

engagement 2013 – Positioner

2012 – Old Agency


Principe Forte dei Marmi principefortedeimarmi.it

Original touches combined with great hospitality, Hotel Principe Forte dei Marmi is the ultimate Italian luxury resort.


Website The new website reflects the great authenticities of this hotel: luxury decor, modern design and impeccable service and staff. In brief: the perfect online experience for the potential guests.


CONTACT

Positioner SA Centro Monda 3 6528 Camorino Switzerland phone +41 91 840 92 40 fax +41 91 840 92 41 info@positioner.com

Preferred Supplier


Positioner hospitality presentation