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Brokerages On Board One of the first brokers to step up was Jeff Martel, who with wife, Lyndi Martel, is a co-owner of Better Homes and Gardens Real Estate 43° North in Meridian, Idaho. “While at Inman (a real estate technology conference), I was invited to this private event at an incredible house in Pacific Heights (San Francisco). That’s when Sherry announced the partnership with New Story,” says Jeff Martel. What struck Martel was the contrast between the beautiful home he was in and, he says, “the idea that we were talking about building houses for underprivileged people. It resonated with me.” That same night, Martel sent out an email to his team explaining the event and asking if they wanted to get involved. “By 11 the next morning, we raised enough money to build one house,” says Martel, who notes that was before he even set up a crowdfunding page. “We did that so quickly that I decided to go for two houses and reach out to our client base,” he says. To date, Martel’s campaign has Jeff Martel, co-owner of Better Homes and Gardens Real Estate 43 Degrees North in Meridian, Idaho

Lyndi Martel is co-owner of Better Homes and Gardens Real Estate 43 Degrees North in Meridian, Idaho

Real estate professionals with Jeff and Lyndi Martel’s office has raised over $12,000 to fund homes in El Salvador.

LORE

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LORE winter 2016